Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Ruby Labs

Location: Remote (Within approximately ± 4 hours of CET)

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: May 11, 2026

Experience Level: Mid-Level (2-5 Years)

Remote Status: Fully Remote

🚀 Role Summary

• Design visually compelling assets across brand, marketing, product, and creative ad production to support innovative consumer products.

• Adapt creative strategies and visual styles to align with diverse product offerings, target audiences, and evolving brand directions.

• Ensure consistent visual quality and brand integrity across all digital channels, including web, CRM, and paid media.

• Collaborate effectively with cross-functional stakeholders to translate business needs into high-impact design solutions.

• Leverage advanced design tools and emerging AI technologies to enhance creative exploration and production efficiency.

📝 Enhancement Note: This role is situated within the "Creative & Media" and "Art & Design" taxonomies, with a strong emphasis on supporting marketing and product initiatives, aligning it with a GTM (Go-To-Market) enablement function within a tech company. The requirement for AI design tool proficiency indicates a forward-thinking approach to creative production, crucial for operational efficiency in a fast-paced environment.

📈 Primary Responsibilities

• Develop and produce high-quality visual assets for brand identity, promotional campaigns, product interfaces, and creative ad productions.

• Tailor design approaches and visual executions to meet the specific requirements of various products, target demographics, campaign objectives, and brand guidelines.

• Execute day-to-day design tasks with meticulous attention to detail, ensuring consistent quality and adherence to brand standards.

• Engage with internal stakeholders to thoroughly understand project briefs, gather requirements, and deliver design solutions that effectively meet business objectives.

• Uphold and reinforce visual consistency across all company brands, marketing initiatives, digital platforms, and product communications.

• Prepare and optimize creative assets for deployment across diverse channels, including websites, email marketing platforms (CRM), paid advertising networks, product interfaces, and internal communication materials.

• Proactively manage a diverse workload of design requests, adeptly balancing the demands of quality, project timelines, and shifting priorities.

• Maintain an organized and systematic approach to managing design files, templates, working assets, and project documentation for streamlined access and version control.

• Incorporate feedback from stakeholders and team members, applying revisions thoughtfully to ensure the final output aligns with strategic objectives and brand vision.

• Contribute to creative ad production workflows, ensuring seamless integration of visual elements into broader marketing campaigns.

📝 Enhancement Note: The responsibilities highlight a need for operational excellence in design execution. This includes managing multiple design projects efficiently, maintaining brand consistency across diverse outputs, and adapting to various stakeholder needs, all of which are core to effective GTM operations support.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong educational foundation or equivalent experience in Graphic Design, Visual Communications, or a related field is implied by the required skills and portfolio expectations.

Experience: 2-5 years of professional graphic design experience, with a demonstrable track record of creating diverse visual assets for brand, marketing, and product applications.

Required Skills:

• Exceptional graphic design proficiency, encompassing a keen understanding of layout, typography, composition, color theory, and visual hierarchy.

• A robust portfolio showcasing a wide range of design work across various styles, formats, products, and campaigns, validating adaptability and creative breadth.

• Advanced command of Adobe Illustrator and Adobe Photoshop for vector and raster graphic creation and manipulation.

• Strong animation skills using Adobe After Effects, with the capability to produce dynamic motion graphics and animated creative assets.

• Proficiency with collaborative design tools such as Figma for UI/UX design and prototyping.

• Hands-on experience with AI design tools for creative exploration, asset generation, and enhancing production efficiency.

• Proven ability to create digital assets including banners, promotional graphics, product visuals, campaign materials, and social media/advertisement creatives.

• Demonstrated capability to adapt design output for distinct products, offers, target audiences, and evolving visual brand directions.

• Solid understanding of core principles in brand design, marketing collateral creation, and creative ad production methodologies.

• Proven ability to manage multiple design projects concurrently, effectively balancing quality standards, turnaround times, and dynamic project priorities.

• Excellent communication and interpersonal skills, with the ability to interpret design briefs, ask clarifying questions, and implement feedback precisely.

Preferred Skills:

• Prior experience working within a fast-paced creative agency or in-house marketing department.

• Foundational knowledge of performance marketing creative principles and best practices.

• Experience contributing to the development or maintenance of brand consistency guidelines, design systems, or workflow optimization initiatives.

• Familiarity with animation tools like Lottie or similar for web-based animations.

📝 Enhancement Note: The emphasis on a strong portfolio and proficiency in multiple design software, including emerging AI tools, signals a need for designers who can hit the ground running and contribute to efficient, high-quality creative operations. The mid-level experience requirement suggests a balance between creative talent and the ability to work independently and manage tasks.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a wide array of design work, highlighting adaptability across different styles, media, and campaign objectives.

• Specific examples of brand identity development, marketing collateral, and product-related visuals.

• Case studies or visual examples showcasing the ability to adapt design approaches based on client briefs, product offerings, and target audiences.

Process Documentation:

• Visual examples or case studies illustrating the process of adapting designs to fit specific campaign goals and brand directions.

• Demonstrations of how design files, templates, and working assets are organized for efficient retrieval and collaboration.

• Examples of how feedback is incorporated and revisions are applied to maintain design integrity and meet objectives.

• Showcase of work created using AI design tools, explaining the role they played in the creative process or efficiency gains.

📝 Enhancement Note: For a design role supporting GTM, the portfolio is critical for demonstrating operational capacity. It needs to showcase not just aesthetic skill but also the ability to follow briefs, adapt to brand guidelines, manage multiple projects, and integrate new technologies, all of which are operational considerations for marketing and product teams.

💵 Compensation & Benefits

Salary Range: As this is a remote role spanning multiple countries within a broad timezone range, a precise salary range is difficult to determine without specific company compensation bands. However, based on industry standards for a mid-level Graphic Designer with 2-5 years of experience in a remote tech environment, and considering the flexible contractor agreement, a competitive annual salary would typically fall between $50,000 - $80,000 USD (or the equivalent in local currency, adjusted for cost of living and market rates in the candidate's region).

Benefits:

• Remote Work Environment: Full flexibility to work from any approved location, fostering work-life balance and autonomy.

• Unlimited PTO: Generous paid time off policy, allowing employees to take time off as needed for rest and personal needs without strict day limits.

• Paid National Holidays: Compensation for national holidays in the employee's country of residence.

• Company-Provided MacBook: A high-performance Apple MacBook is provided to ensure productivity and a seamless remote work experience.

• Flexible Independent Contractor Agreement: This structure offers potential tax advantages, greater autonomy, entrepreneurial opportunities, and freedom to work from anywhere, with detailed information provided in the linked document.

Working Hours: While the role requires presence within approximately ± 4 hours of CET for optimal collaboration, the specific working hours are flexible. Candidates are expected to dedicate approximately 40 hours per week, with the ability to manage their schedule to accommodate project needs and team synchronization.

📝 Enhancement Note: The "Flexible Independent Contractor Agreement" is a significant aspect of compensation and benefits, offering distinct advantages and responsibilities compared to traditional employment. This structure is common in remote tech companies aiming for agility and global talent acquisition. The salary estimation is based on general market data for remote mid-level graphic designers and assumes a competitive offering for a tech company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Consumer Products, Health, Education, Entertainment). Ruby Labs operates at the intersection of technology and consumer-facing industries, developing innovative products that aim to shape future consumer experiences.

Company Size: The provided data doesn't explicitly state company size, but the mention of "diverse range of opportunities" and "innovative teams" suggests a growing, dynamic organization, likely in the range of 50-500 employees, common for tech companies focused on product development and scaling.

Founded: Information on the founding date is not provided, but the company description points to a focus on innovation and future-forward product development.

Team Structure:

• The design team will likely be a specialized unit within a larger marketing or product department.

• Reporting structure is expected to be a direct report to a Design Lead or Head of Creative, with cross-functional collaboration across marketing, product management, and engineering teams.

Methodology:

• Data Analysis & Insights: While not a data analysis role, the designer will likely need to understand how design choices impact campaign performance and user engagement, potentially using analytics to inform creative decisions.

• Workflow Planning & Optimization: The role emphasizes managing multiple requests and improving efficiency, suggesting a structured approach to design workflows and asset management.

• Automation & Efficiency Practices: The requirement for AI design tool proficiency indicates a company culture that values leveraging technology to streamline creative processes and boost productivity.

Company Website: https://rubylabs.com/

📝 Enhancement Note: Ruby Labs' culture is described as fast-paced, ambitious, and results-oriented, with an emphasis on growth and rewarding high performance. This implies a demanding yet opportunity-rich environment where designers are expected to be proactive, driven, and capable of making a significant impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, requiring 2-5 years of experience. It signifies a level of autonomy in executing design tasks, managing projects independently, and contributing to creative strategy under guidance.

Reporting Structure: The designer will likely report to a Creative Lead or Design Manager, working within a broader marketing or product team. This structure allows for mentorship and guidance while providing opportunities to influence creative output.

Operations Impact: The Graphic Designer plays a crucial role in shaping the visual identity and communication of Ruby Labs' consumer products. Their work directly impacts brand perception, marketing campaign effectiveness, user experience (through UI visuals), and ultimately, customer acquisition and retention – all critical components of Go-To-Market (GTM) operations.

Growth Opportunities:

• Operations Skill Advancement: Develop expertise in various design disciplines (brand, marketing, UI, ad creative) and gain experience with emerging AI design tools, enhancing operational efficiency and creative output.

• Industry Exposure: Work across diverse industries (health, education, entertainment) within the tech sector, broadening design horizons and understanding of different market needs.

• Leadership Potential: With demonstrated success and initiative, opportunities may arise for specialization, team leadership, or contributing to design system development, moving towards Senior Designer or Art Director roles.

📝 Enhancement Note: The emphasis on impact within GTM operations suggests that successful candidates will not just be visual artists but also strategic partners who understand how design contributes to business objectives. Growth will likely involve expanding design responsibilities and potentially taking on more strategic or leadership roles within the creative function.

🌐 Work Environment

Office Type: Fully Remote. The company operates without physical office spaces, allowing employees to work from anywhere within the specified timezone constraints.

Office Location(s): Remote, with a requirement to be located within approximately ± 4 hours of CET (Central European Time). This includes countries such as Turkey, Georgia, Serbia, North Macedonia, Moldova, Kazakhstan, and the European Union.

Workspace Context:

• Collaborative Environment: While remote, the company fosters a collaborative spirit through digital communication tools and structured interview processes, encouraging interaction and knowledge sharing.

• Operations Tools & Technology: Access to a company-provided MacBook ensures a high-quality technological setup. Proficiency in Adobe Creative Suite, Figma, and AI design tools is essential for daily operations.

• Team Interaction: Regular communication through video calls, messaging platforms, and project management tools will facilitate interaction with team members and stakeholders.

Work Schedule: Flexible, with an expectation of approximately 40 hours per week. The primary constraint is adherence to the CET timezone for collaborative purposes, allowing for a significant degree of autonomy in scheduling daily tasks and work blocks.

📝 Enhancement Note: The remote-first, flexible work environment is a key operational characteristic. It requires individuals who are self-motivated, disciplined, and adept at asynchronous communication and digital collaboration, which are crucial for operational success in a distributed team.

📄 Application & Portfolio Review Process

Interview Process:

• Application Review (3-5 days): Initial screening of applications by the recruitment team.

• Recruiter Screening (40 minutes): A call to assess cultural fit, general experience, and understanding of the role's requirements. Focus on how your experience aligns with the "fast-paced, ambitious" culture.

• Task Stage: A practical design assignment to evaluate your skills in a relevant scenario. This is where you'll demonstrate your ability to adapt to briefs and produce high-quality assets.

• Technical Interview (60 minutes): In-depth discussion about your design process, technical proficiencies (Adobe Suite, After Effects, Figma, AI tools), and problem-solving approach. Be prepared to discuss specific design challenges and how you overcame them.

• Final Interview (30 minutes): A conversation, likely with a senior team member or hiring manager, to assess strategic alignment, cultural fit, and long-term potential within Ruby Labs.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your adaptability, range, and proficiency across brand, marketing, product, and ad creative. Prioritize work that aligns with the responsibilities listed.

• Showcase Process: For key projects, include a brief overview of the brief, your approach, challenges faced, and the final outcome. Highlight how you incorporated feedback and demonstrated efficiency (e.g., use of AI tools).

• Demonstrate Adaptability: Ensure your portfolio includes examples that show you can create visually distinct assets for different products, audiences, and brand directions.

• Highlight Technical Skills: Include examples that clearly utilize Adobe Illustrator, Photoshop, After Effects, and Figma. If possible, show work where AI tools played a significant role.

• Quantify Impact (if possible): While difficult for design, if any of your work contributed to measurable outcomes (e.g., increased engagement, conversion rates), mention it.

Challenge Preparation:

• Understand the Brief: For any design task, thoroughly read and understand the objectives, target audience, and any brand constraints. Ask clarifying questions if needed.

• Time Management: Practice completing design tasks within realistic timeframes. For the interview, be mindful of the allocated time for any practical exercises.

• Think Operationally: Consider how your design solutions support broader GTM objectives. How will this asset drive engagement, conversions, or brand recognition?

• Articulate Your Process: Be ready to clearly explain your design decisions, tool choices, and workflow, especially how you incorporated feedback and ensured efficiency.

📝 Enhancement Note: The interview process is designed to assess both creative talent and operational capability. A strong portfolio demonstrating adaptability, technical skill, and an understanding of GTM objectives, coupled with the ability to articulate one's design process, will be key to success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: Essential for vector graphics, logos, icons, and scalable illustrations. Expect to use it for brand identity elements and marketing collateral.

• Adobe Photoshop: Crucial for image editing, manipulation, digital painting, and creating raster-based assets like web banners and social media visuals.

• Adobe After Effects: Required for creating dynamic motion graphics, animated logos, explainer videos, and engaging ad creatives.

• Figma: A collaborative interface design tool, likely used for UI/UX mockups, prototyping, and maintaining design systems.

Analytics & Reporting:

CRM & Automation:

Emerging Technologies:

• AI Design Tools: Proficiency or willingness to learn and utilize AI tools (e.g., Midjourney, DALL-E, Adobe Firefly, or similar) for concept generation, asset creation, and streamlining workflows is a key requirement.

• Animation Tools: Experience with Lottie or similar for efficient web animations is a preferred skill.

📝 Enhancement Note: The emphasis on Adobe Creative Suite, Figma, and AI design tools points to a modern, efficient creative operations environment. Candidates need to be proficient in industry-standard software and open to adopting new technologies that enhance productivity and creative output.

👥 Team Culture & Values

Operations Values:

• Ambition & Drive: Ruby Labs seeks individuals who are highly motivated, goal-oriented, and eager to contribute to ambitious projects. This translates to a proactive approach in design and a willingness to go the extra mile.

• Efficiency & Speed: The company culture values rapid execution and optimized workflows. Designers are expected to produce high-quality work quickly and efficiently, leveraging tools and processes to their fullest.

• Impact & Results: A strong focus on delivering tangible business outcomes. Designers should understand how their creative work contributes to marketing success, user engagement, and overall company growth.

• Adaptability & Continuous Learning: In a fast-paced tech environment, the ability to adapt to new briefs, brand directions, and technologies (like AI) is paramount. A commitment to continuous learning is essential.

• Collaboration & Communication: While remote, strong teamwork and clear communication are vital for aligning on objectives and ensuring cohesive creative output across different teams.

Collaboration Style:

• Cross-functional Integration: Designers will work closely with marketing, product, and potentially engineering teams, requiring clear communication and a collaborative mindset to translate diverse needs into effective visuals.

• Feedback-Driven: A culture of constructive feedback is implied, where designers are expected to receive and apply revisions effectively to refine creative work.

• Knowledge Sharing: While not explicitly stated, a remote-first culture often benefits from proactive knowledge sharing, where designers might share insights on design trends, tool efficiencies, or best practices.

📝 Enhancement Note: The company culture emphasizes high performance, rapid execution, and a results-driven mindset. For a designer, this means being not just technically skilled but also a proactive, collaborative team player who understands the business impact of their creative work and can adapt quickly to evolving needs.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: In a fast-paced environment, maintaining high design quality while meeting tight deadlines across multiple projects can be challenging.

• Adapting to Diverse Brands/Products: Constantly shifting focus between different brand identities, product offerings, and campaign goals requires significant creative flexibility and quick assimilation.

• Remote Collaboration Effectiveness: Ensuring clear communication and alignment with remote stakeholders and team members to avoid misunderstandings and delays.

• Integrating New Technologies: Staying current with and effectively integrating emerging AI design tools into existing workflows while ensuring brand consistency and ethical use.

Learning & Development Opportunities:

• Advanced Design Tool Proficiency: Deepen expertise in Adobe Creative Suite and Figma, and master new AI-powered design applications.

• Cross-Industry Design Experience: Gain exposure to design challenges and solutions across the health, education, and entertainment sectors, broadening creative problem-solving skills.

• GTM Strategy Contribution: Develop a stronger understanding of how design directly supports Go-To-Market strategies, campaign performance, and user acquisition/retention efforts.

• Potential for Specialization: Opportunities to focus on specific areas like motion graphics, UI design, or brand development, potentially leading to senior or specialized roles.

📝 Enhancement Note: The challenges presented are typical for a high-growth tech company's creative roles. The growth opportunities are geared towards enhancing both technical design skills and strategic understanding of how design contributes to business operations, particularly in GTM.

💡 Interview Preparation

Strategy Questions:

• "How do you approach adapting your design style for different brands and target audiences?" (Prepare a case study from your portfolio demonstrating this.)

• "Describe your process for managing multiple design projects with competing deadlines. How do you prioritize?" (Relate this to your organizational skills and efficiency.)

• "How do you incorporate feedback from stakeholders, especially when it conflicts with your initial design vision?" (Focus on collaboration and problem-solving.)

Company & Culture Questions:

• "What do you know about Ruby Labs and our mission?" (Research their website, especially the "About Us" section.)

• "How do you thrive in a fast-paced, remote work environment?" (Highlight your self-discipline, communication skills, and proactive work habits.)

• "Describe a time you went above and beyond to achieve a project goal." (Showcase your ambition and results-orientation.)

Portfolio Presentation Strategy:

• Narrative Flow: Structure your presentation logically, starting with your strongest, most relevant projects. For each project, clearly articulate the brief, your role, your creative process, the tools used, and the outcome.

• Highlight Adaptability: Specifically point out examples that demonstrate your ability to tailor designs to different products, audiences, and brand directions.

• Showcase Technical Prowess: Verbally walk through your use of Adobe Suite, Figma, and any AI tools. Explain why you chose specific techniques or software.

• Focus on Impact: Where possible, connect your design work to business objectives or user engagement. Even if not directly quantifiable, explain the strategic intent behind your creative choices.

• Be Concise and Engaging: Keep your presentation focused and dynamic. Allow time for questions and discussion.

📝 Enhancement Note: Preparation should focus on demonstrating not just creative talent but also operational efficiency, adaptability, and a strong understanding of how design supports business objectives within a fast-paced, remote tech environment.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Select your most impactful and relevant design projects. Ensure your portfolio clearly demonstrates your skills in brand design, marketing collateral, product visuals, and ad creatives, showcasing your adaptability and proficiency with Adobe Creative Suite, Figma, and AI design tools.

• Tailor Your Resume: Highlight experience and skills directly relevant to the job description, using keywords such as "Graphic Design," "Adobe Illustrator," "Photoshop," "After Effects," "Figma," "Motion Graphics," "Brand Design," and "AI Design Tools." Quantify achievements where possible.

• Prepare for the Interview: Practice articulating your design process, your experience with the required tools, and how you handle feedback and deadlines. Be ready to discuss your portfolio projects in detail and research Ruby Labs' products and mission.

• Understand the Remote Context: Be prepared to discuss your experience with remote work, your ability to manage your time effectively within the CET timezone range, and your communication strategies for a distributed team.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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