Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: ROCKY MOUNTAIN CHOCOLATE FACTORY INC

Location: Miami, FL

Job Type: Full Time

Category: Marketing / Creative & Media / Art & Design

Date Posted: May 22, 2026

Experience Level: Mid-level (4+ Years)

Remote Status: On-site

🚀 Role Summary

• Develop and execute compelling visual content across diverse media, including print, digital, packaging, presentations, and social media, to enhance brand perception and support marketing initiatives.

• Collaborate closely with marketing, sales, operations, leadership, and franchise partners to translate concepts and raw content into polished, brand-aligned visual assets.

• Maintain and enforce strict brand guidelines to ensure a consistent and elevated brand identity across all touchpoints.

• Edit and produce video content, create motion graphics, and manage website/landing page visuals, demonstrating versatility in modern content creation.

• Manage multiple creative projects from concept to delivery, ensuring accuracy, brand consistency, and timely completion within a fast-paced, collaborative environment.

📝 Enhancement Note: This role is explicitly defined as "Mid-level" with "4+ Years" of relevant experience, indicating a need for a candidate who can operate with a significant degree of autonomy and contribute strategically to creative output, rather than just executing tasks. The emphasis on cross-functional collaboration with Sales, Operations, and Franchise partners highlights the need for strong communication and adaptability.

📈 Primary Responsibilities

• Design and produce a wide range of creative assets, including branding materials, marketing collateral, social media graphics, presentation decks, digital campaign elements, retail promotions, and internal communications, utilizing Adobe Creative Suite.

• Uphold and rigorously enforce brand guidelines (typography, color, layout, imagery, iconography) across all creative deliverables to maintain a cohesive visual identity.

• Conceptualize, design, and build modern presentation decks for various stakeholders (sales, operations, leadership, franchise development) by transforming abstract ideas into visually impactful narratives.

• Edit raw photo and video content into polished promotional, training, recruiting, or internal-use assets, enhancing clarity and engagement.

• Create and optimize digital assets for websites, landing pages, email campaigns, eCommerce platforms, and social media channels, ensuring cross-channel visual consistency.

• Update and maintain website and landing page visuals, leveraging drag-and-drop CMS platforms and performing basic HTML/CSS edits as required.

• Support retail and franchise marketing efforts by designing in-store signage, Point-of-Purchase (POP) displays, promotional graphics, seasonal campaign materials, and menus.

• Partner with marketing leadership to conceptualize and execute creative campaigns aligned with overarching business objectives and product launch strategies.

• Serve as the primary creative liaison for field teams, guiding content capture, evaluating media usability, and managing the end-to-end process of transforming field-generated content into finished marketing materials.

• Manage the entire lifecycle of creative projects, encompassing timeline management, stakeholder approvals, revision cycles, file preparation, and coordination with internal teams and external vendors.

• Establish and maintain a centralized, highly organized library of creative assets, templates, and working files, adhering to defined file management and naming conventions.

• Conduct thorough quality assurance checks on all creative deliverables before distribution to ensure brand consistency, factual accuracy, and production readiness.

• Proactively stay informed about contemporary design trends, evolving content formats, social media creative strategies, and consumer-facing visual trends within the CPG and retail sectors.

📝 Enhancement Note: The detailed responsibilities emphasize a broad scope of design work, from traditional print and digital collateral to video editing and CMS management. The "Act as the primary creative partner for field teams" responsibility indicates a need for strong project management, communication, and problem-solving skills, as this involves guiding external content creation and transforming it. The requirement to "Stay current with modern design trends" points to an expectation of continuous learning and innovation.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Fine Arts, Communications, or a related field is typically expected for this level of role.

Experience: 4+ years of professional graphic design experience in an in-house, agency, or brand environment, with a proven track record of delivering high-quality creative work.

Required Skills:

• Adobe Creative Suite Proficiency: Expert-level command of Photoshop, Illustrator, and InDesign is essential for creating and manipulating a wide array of visual assets.

• Brand Guideline Management: Demonstrated ability to understand, interpret, and consistently apply brand guidelines across all creative outputs.

• Presentation Design: Proven experience in designing compelling and informative presentation decks, translating complex ideas into clear visual narratives.

• Digital Asset Creation: Strong skills in designing graphics for websites, landing pages, email marketing, eCommerce, and social media platforms.

• Typography and Composition: Deep understanding of typography, layout, composition, and visual hierarchy to create aesthetically pleasing and effective designs.

• Color Theory: Proficient application of color theory to evoke desired emotions and enhance brand messaging.

• Project Management: Ability to manage multiple projects simultaneously, prioritize tasks, meet deadlines, and coordinate with various stakeholders in a fast-paced setting.

• File Preparation: Expertise in preparing files for both print production and digital distribution, understanding technical requirements for each.

• Communication & Collaboration: Excellent verbal and written communication skills, with the ability to effectively collaborate with both creative and non-creative team members.

Preferred Skills:

• After Effects: Proficiency in Adobe After Effects for creating motion graphics and light video editing.

• Video Editing: Experience editing short-form video content for marketing and promotional purposes.

• CMS & Basic HTML/CSS: Familiarity with website content management systems and basic HTML/CSS for web updates.

• CPG/Retail/Food & Beverage Experience: Prior experience designing for consumer-packaged goods, retail, franchise, food & beverage, or lifestyle brands is highly advantageous.

• Photography/Videography/Content Production: Hands-on experience in photography, videography, or broader content production is a plus.

📝 Enhancement Note: The requirement for a portfolio link is critical and explicitly stated as a non-negotiable for application. The "Mid-level" designation, combined with "4+ Years" of experience and a broad range of responsibilities, suggests the company is looking for someone who can not only execute but also contribute creatively and manage projects with minimal direct supervision beyond strategic direction from the Marketing Director.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Cross-Media Representation: The portfolio must showcase a diverse range of work, including examples of print collateral, digital graphics (web, social media), presentation decks, and ideally, any video editing or motion graphics projects.

• Brand Consistency Showcase: Include case studies or examples that demonstrate your ability to maintain brand consistency across multiple platforms and campaigns. Highlight how you applied brand guidelines effectively.

• Problem/Solution Focus: For each project presented, articulate the business objective or problem, your creative approach, the tools and processes used, and the measurable impact or outcome.

• Production-Ready Examples: Showcase examples of work that are production-ready, demonstrating an understanding of file formats, resolutions, and technical specifications for print and digital outputs.

Process Documentation:

• Workflow Design: Be prepared to discuss your typical design workflow from brief to final delivery, including how you manage feedback, revisions, and approvals.

• Asset Management Strategy: Demonstrate an understanding of organized asset management principles, file naming conventions, and the importance of maintaining a centralized digital asset library.

• Brand Enforcement Protocols: Be ready to explain how you would ensure brand consistency, particularly when working with field teams or external vendors, and how you would manage brand guideline updates.

📝 Enhancement Note: For a graphic design role, the portfolio is paramount. The emphasis on "packaging-adjacent creative," "presentation design," and "social media assets" implies a need for a portfolio that spans these specific areas. The mention of "translating their ideas, pitches, and raw content into polished visual assets" suggests that case studies demonstrating this transformation process will be highly valued.

💵 Compensation & Benefits

Salary Range: $60,000 - $70,000 per year.

• Methodology: This range is explicitly provided in the job description. For Miami, FL, a mid-level Graphic Designer with 4+ years of experience typically falls within this range, considering industry benchmarks and cost of living. The provided range is competitive for this experience level and location in the current market.

Benefits:

• Medical, dental, and vision insurance.

• Health Savings Account (HSA) and Flexible Spending Account (FSA) options for healthcare expenses.

• 401(k) retirement plan with a company match, aiding long-term financial planning.

• Employee Assistance Program (EAP), providing confidential support for personal and work-related issues, extended to spouses and dependents.

• Company-paid Short-Term and Long-Term Disability insurance, offering income protection.

• Company-paid Life Insurance, providing financial security for beneficiaries.

• Paid time off (PTO) and holidays, supporting work-life balance and employee well-being.

• Professional development opportunities, encouraging continuous learning and skill enhancement.

• Employee Purchase Discounts, offering savings on company products.

Working Hours: 40 hours per week.

• Operations Flexibility: While the standard workweek is 40 hours, the role's fast-paced nature and cross-functional collaboration may require occasional flexibility to meet project deadlines or respond to urgent creative needs, especially as it relates to supporting sales initiatives and seasonal launches. However, the role is strictly on-site.

📝 Enhancement Note: The salary range is clearly defined, which is a significant plus for candidates. The benefits package is comprehensive, covering health, retirement, income protection, and professional development, which are strong attractors for talent. The explicit mention of "Professional development opportunities" aligns well with the need for designers to stay current with evolving trends.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage / Retail / Franchising. Rocky Mountain Chocolate Factory, Inc. operates in the confectionery and ice cream retail sector, with a significant franchise component. This context suggests a brand that values quality, customer experience, and consistent brand representation across diverse locations.

Company Size: While not explicitly stated, the presence of a dedicated Marketing Director, a need for a full-time graphic designer, and a franchise network implies a mid-sized company with established corporate functions and a distributed operational model. The company operates over 400 locations globally, indicating a substantial operational footprint.

Founded: Founded in 1981. This long history suggests a stable company with established brand recognition and operational processes, but also a need to stay modern and relevant in its marketing and visual presentation.

Team Structure:

• Marketing and Sales Department: The Graphic Designer reports to the Marketing Director within a department that likely includes marketing specialists, social media managers, and potentially other creative or content roles.

• Cross-Functional Collaboration: The role is designed to work extensively with Sales, Operations, Leadership, and Franchise Partners. This indicates a collaborative environment where visual communication is key to supporting various business functions, from sales pitches to operational training and franchise development.

• Reporting Hierarchy: Direct reports: 0. This is an individual contributor role focused on execution and creative output.

Methodology:

• Brand-Centric Approach: The company likely emphasizes maintaining a strong, consistent brand identity across all consumer touchpoints, from packaging to in-store experiences and digital presence.

• Data-Informed Creative: While not explicitly stated, modern marketing departments often use data to inform creative decisions, measure campaign effectiveness, and optimize visual content for engagement and conversion.

• Efficiency and Scalability: Given the franchise model, there's a probable focus on creating assets and templates that are easily adaptable and deployable by franchisees and field teams.

Company Website: https://www.rmcf.com/ (Inferred from domain_derived: rmcf.com)

📝 Enhancement Note: The franchise model is a critical piece of context. It means the graphic designer's work needs to be adaptable, scalable, and easily understood by a wide range of business owners and their staff, not just internal marketing teams. The company's history implies a need to balance classic brand appeal with contemporary design trends.

📈 Career & Growth Analysis

Operations Career Level: Mid-level Graphic Designer. This signifies a professional who has moved beyond entry-level tasks and is expected to contribute independently, manage projects, and potentially mentor junior designers if the team grows. The role involves a significant degree of creative ownership and problem-solving.

Reporting Structure: Reports directly to the Marketing Director. This suggests a clear line of communication and strategic guidance, with opportunities to learn from senior marketing leadership. The lack of direct reports means the focus is on individual contribution and creative output.

Operations Impact: The Graphic Designer plays a crucial role in shaping the visual representation of the Rocky Mountain Chocolate Factory brand across all channels. Their work directly impacts brand perception, marketing campaign effectiveness, sales enablement (through presentations and collateral), franchise recruitment and support, and ultimately, consumer engagement and purchase decisions. Effective visual communication is key to driving awareness, preference, and sales.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like motion graphics, video editing, packaging design, or digital marketing design, based on project needs and personal interest.

• Brand Strategy Contribution: As the designer gains a deeper understanding of the brand and business objectives, there's potential to contribute more strategically to creative campaign development and brand evolution.

• Leadership Potential: While this role has no direct reports, successful performance could lead to future opportunities in senior design roles, art direction, or creative team leadership as the company or department grows.

• Cross-Functional Exposure: Working closely with sales, operations, and franchise partners provides valuable insight into different facets of the business, potentially opening doors to broader marketing or business development roles.

• Professional Development: The company offers "Professional development opportunities," which could include workshops, courses, or industry conferences to enhance design skills and stay current with trends.

📝 Enhancement Note: The emphasis on "production-ready marketing materials" and "simplifying technical concepts" suggests that growth might also involve developing stronger skills in visual communication for complex business needs, not just aesthetic appeal. The direct reporting to the Marketing Director provides a clear path for mentorship and skill development within the marketing function.

🌐 Work Environment

Office Type: Primarily office-based in Miami, Florida. The job description states, "This position is based in-office at our Miami, Florida location and requires full-time, on-site attendance. Please note that this role is not eligible for remote or hybrid work arrangements." This indicates a traditional, in-person work environment.

Office Location(s): Miami, Florida. The specific address provided is "Miami, FL 81303", though 81303 is typically a Colorado ZIP code. This discrepancy suggests a potential data entry error in the original listing; however, the city and region are clearly Miami, Florida.

• Accessibility: Information on specific office accessibility or amenities is not provided but can be assumed to be a standard professional business office environment.

Workspace Context:

• Collaborative Hub: The workspace is likely designed to foster collaboration, with proximity to marketing, sales, and potentially other departments, facilitating quick consultations and brainstorming sessions.

• Technology and Tools: Access to standard office equipment and modern design software (Adobe Creative Suite) will be provided, enabling efficient execution of design tasks.

• Team Interaction: Regular interaction with the Marketing Director and cross-functional teams is expected, creating opportunities for learning, feedback, and building professional relationships.

Work Schedule: Full-time, 40 hours per week.

• Flexibility: While the work is on-site, the fast-paced environment and need to support various departments might require occasional flexibility to meet critical deadlines, particularly around campaign launches or franchise support needs. However, the core expectation is adherence to the standard office hours.

📝 Enhancement Note: The firm requirement for on-site work is a key differentiator. Candidates must be willing and able to work from the Miami office daily. The description of the physical environment emphasizes "professional office" and "standard office equipment," suggesting a conventional corporate setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of resumes and portfolios to assess experience, skills, and alignment with basic requirements. Applications without a portfolio link will not be considered.

• Portfolio Review & Creative Assessment: Candidates will likely present their portfolio to the hiring team (Marketing Director, potentially other key stakeholders). Be prepared to discuss your design process, creative rationale, and how you approach problem-solving.

• Skills-Based Interview: Questions may focus on specific design software proficiency, understanding of brand guidelines, experience with different media types (print, digital, video), and project management capabilities.

• Cross-Functional Collaboration Scenarios: Expect questions about how you would collaborate with sales, operations, or franchise partners, how you handle feedback from non-creative stakeholders, and how you manage competing priorities.

• Cultural Fit Interview: Assessment of adaptability, creativity, attention to detail, and alignment with the company's brand and work environment.

Portfolio Review Tips:

• Curate Strategically: Select your strongest, most relevant pieces that showcase the breadth of skills required (print, digital, presentation, video). Prioritize quality over quantity.

• Tell the Story: For each project, clearly articulate the objective, your role, the challenge, your creative solution, the process, and the outcome/impact. Use concise, impactful language.

• Highlight Adaptability: Showcase projects where you had to adapt to specific brand guidelines or translate complex information into simple visuals.

• Organize for Clarity: Ensure your portfolio is easy to navigate, whether it's a PDF or a website. Use clear headings and consistent formatting.

• Include Production Readiness: If possible, show examples of how your designs were implemented or prepared for final production.

Challenge Preparation:

• Design Exercise: Be prepared for a potential design challenge, which might involve creating a concept for a new promotional campaign, redesigning a piece of collateral, or adapting an existing asset.

• Time Management: Practice working efficiently under timed conditions, as design challenges often have strict time limits.

• Process Articulation: Be ready to walk through your thought process, decision-making, and creative rationale for any exercise or portfolio piece presented.

📝 Enhancement Note: The explicit mention that applications without a portfolio link will not be considered is critical. This emphasizes that the portfolio is the primary screening tool. The interview process will likely heavily weigh the candidate's ability to articulate their creative process and demonstrate practical application of skills.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency required in Photoshop, Illustrator, and InDesign.

• Adobe After Effects: A strong plus for motion graphics and video editing capabilities.

• Content Management Systems (CMS): Familiarity with platforms for website updates (e.g., WordPress, Squarespace, or similar drag-and-drop builders).

• Basic HTML/CSS: Preferred for website and landing page visual adjustments.

Analytics & Reporting:

• While not directly specified as a tool for the designer, understanding how to create visuals that support data interpretation and campaign performance reporting will be beneficial. This might involve using dashboard elements or creating infographics from raw data provided by marketing analysts. CRM & Automation:

• No specific CRM or automation tools are listed as direct requirements for this role. However, the designer will likely work with marketing automation platforms for email campaign visuals and potentially CRM-integrated marketing collateral.

📝 Enhancement Note: The core technology stack is heavily centered around the Adobe Creative Suite. The "plus" for After Effects and the "preferred" for CMS/HTML/CSS indicate areas where a candidate can differentiate themselves. The lack of explicit mention of analytics tools suggests that while data might inform design, direct hands-on analytics work is not expected.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce visually appealing, effective, and modern designs that keep the brand fresh and engaging.

• Brand Stewardship: A deep commitment to maintaining brand integrity and visual consistency across all platforms and touchpoints.

• Collaboration & Teamwork: A willingness to work closely with diverse teams, actively listen to feedback, and contribute to collective marketing goals.

• Customer-Centricity: Understanding that design serves a purpose – to attract, engage, and convert customers, and to support franchise partners in their business operations.

• Detail-Orientation & Quality: A meticulous approach to design, ensuring accuracy, polish, and production readiness in all deliverables.

Collaboration Style:

• Cross-Functional Integration: The role is designed for extensive collaboration, requiring the ability to communicate effectively with individuals from sales, operations, and leadership who may have varying levels of design understanding.

• Feedback Responsiveness: A culture that values constructive feedback and encourages designers to iterate and refine their work based on input from stakeholders.

• Knowledge Sharing: An environment where best practices in design, branding, and content creation are shared and discussed to elevate the overall marketing output.

📝 Enhancement Note: Given the company's history and franchise model, the values likely lean towards a balance of tradition (brand consistency) and modernity (staying current with trends). The emphasis on collaboration suggests a team that works interdependently to achieve common goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Evolving Trends: Maintaining the established brand identity of Rocky Mountain Chocolate Factory while incorporating modern design aesthetics and adapting to new content formats and social media trends.

• Managing Diverse Stakeholder Needs: Effectively translating requests and feedback from various departments (sales, operations, leadership, franchise partners) who may have different creative visions or priorities.

• Content Volume and Pace: Producing a high volume of diverse creative assets within tight deadlines in a fast-paced, CPG/retail environment.

• Content Transformation: Taking raw, unpolished content (photos, videos) from field teams and transforming it into professional, brand-aligned marketing materials.

Learning & Development Opportunities:

• Advanced Design Software Skills: Opportunity to become more proficient in After Effects, video editing software, or explore 3D design tools if relevant to packaging or product visualization.

• Brand Strategy Immersion: Deeper understanding of CPG/retail marketing strategies, campaign planning, and how design contributes to broader business objectives.

• Cross-Departmental Understanding: Gaining insights into the operational, sales, and franchise aspects of the business, which can broaden perspective and career options.

• Industry Trend Awareness: Continuous learning about emerging design technologies, consumer behavior shifts, and effective visual communication strategies in the food and beverage/retail space.

📝 Enhancement Note: The challenge of managing content from field teams is significant. It requires not only design skill but also strong communication, guidance, and potentially some level of content curation and quality control to ensure consistency and brand alignment across hundreds of franchise locations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a vague creative brief or raw content and turning it into a polished marketing asset. Can you walk us through a specific example from your portfolio?" (Tests process, problem-solving, and portfolio articulation)

• "How do you ensure brand consistency when working with multiple stakeholders or across different media types (print, digital, social)?" (Tests brand stewardship and attention to detail)

• "Imagine a franchise owner provides you with blurry photos and a rough idea for a local promotion. How would you approach this to create effective marketing collateral?" (Tests practical application, problem-solving, and communication with field teams) Company & Culture Questions:

• "What appeals to you about Rocky Mountain Chocolate Factory as a brand, and how do you see your design skills contributing to our growth?" (Tests research, brand understanding, and alignment)

• "How do you handle constructive criticism or feedback on your designs, especially from individuals without a design background?" (Tests collaboration, adaptability, and communication)

• "Describe a time you had to manage multiple design projects with competing deadlines. How did you prioritize and ensure all deliverables were met?" (Tests project management and prioritization skills) Portfolio Presentation Strategy:

• Structure is Key: Organize your presentation logically, perhaps by project type or by showcasing your strongest case studies first.

• Narrative Over Raw Images: For each project, tell a story: the client/brand, the problem/objective, your role, your creative process, the solution, and the outcome/impact. Quantify results where possible.

• Highlight Versatility: Explicitly point out examples that demonstrate your proficiency in print, digital, presentation, and video/motion graphics as required by the role.

• Address Brand Guidelines: Show how you adhered to or developed brand guidelines in your work.

• Be Ready for Q&A: Anticipate questions about your design choices, software proficiency, and how you approach specific challenges mentioned in the job description.

📝 Enhancement Note: The interview will likely focus heavily on practical application and problem-solving, especially concerning the challenges of working with field teams and diverse stakeholders. Being able to articulate your design process and demonstrate how your work drives business results will be crucial.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit Your Application: Utilize the provided link on Paycom.

• Portfolio is Mandatory: Ensure your resume or application clearly includes a link to your online portfolio. Applications without a portfolio link will not be considered.

• Tailor Your Resume: Highlight experience and skills directly relevant to the job description, such as proficiency in Adobe Creative Suite, experience with print/digital/presentation design, and any CPG/retail industry background. Use keywords from the job posting.

• Prepare Your Portfolio: Curate your strongest work, focusing on projects that demonstrate versatility across print, digital, presentation, and video. Be ready to discuss your process, rationale, and the impact of your designs.

• Research the Brand: Familiarize yourself with Rocky Mountain Chocolate Factory's existing branding, marketing campaigns, and product offerings. Understand their market position and target audience.

• Practice Your Pitch: Be prepared to articulate your design philosophy, your approach to collaboration, and how you can contribute to the company's visual identity and marketing goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.