Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: RG Barry Brands

Location: Pickerington, Ohio, United States

Job Type: Full-Time (FT - New Hire)

Category: Creative & Media / Art & Design / Marketing / Retail

Date Posted: June 18, 2026

Experience Level: 3-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Develop and execute brand-consistent creative content across both digital and print platforms, including emails, web design, social media, signage, brand marketing materials, and creative concepts, ensuring alignment with RG Barry's brand identity and evolving creative standards.

• Collaborate closely with Marketing, Merchandising, and other cross-functional teams to create compelling B2B and B2C materials that are on strategy, visually engaging, and adhere to established brand guidelines.

• Manage workload, prioritize projects based on deadlines and business needs, and ensure all deliverables meet quality standards, optimizing workflow and process execution under the guidance of the Creative Services Manager.

• Maintain visual consistency and brand alignment across all creative touchpoints, supporting a wide range of marketing, merchandising, and communication initiatives.

📝 Enhancement Note: While this role is for a Graphic Designer, the emphasis on B2B/B2C materials, collaboration with marketing and merchandising, and the need to optimize workflow and process execution suggest a strong connection to GTM (Go-To-Market) operations. The role requires not just creative output but also an understanding of how design supports business objectives and operational efficiency.

📈 Primary Responsibilities

• Concept and design visually compelling marketing materials for digital and print platforms, including emails, web banners, social media graphics, signage, presentation decks, and collateral, ensuring accuracy in layout, composition, and formatting.

• Prepare artwork in compliance with brand guidelines, technical specifications, and platform standards, maintaining visual consistency and brand alignment across all creative touchpoints.

• Develop and execute creative content for social media, e-commerce, and internal communications aligned with brand aesthetics and objectives, supporting a wide range of marketing and merchandising initiatives.

• Perform image editing, including photo retouching, resizing, formatting, and quality control, and support pre- and post-production needs such as file setup, version control, uploads, and asset organization.

• Maintain digital asset libraries and project files, ensuring quality standards and expectations are met through clear communication and revision management, while staying informed on design trends and best practices.

📝 Enhancement Note: The responsibilities highlight a need for strong project management and organizational skills, akin to operations roles. Managing timelines, tracking progress, ensuring timely delivery, and maintaining digital asset libraries are critical operational functions within a creative department.

🎓 Skills & Qualifications

Education: BS/BA or related 4-year design degree (emphasis in graphic/interactive design). Equivalent experience considered in lieu of degree.

Experience: 3–5 years of agency or in-house experience with interactive and print retail brands; fashion experience preferred.

Required Skills:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Strong comfort with both print and interactive design.

• Clean, modern design sensibility with the ability to apply strong problem-solving skills to design challenges.

• Proficiency in Microsoft Office Suite.

• Strong organizational, time management, and project prioritization skills.

• Ability to organize and maintain multiple design development schedules and strategies.

• Excellent written, verbal, and presentation skills.

• Service-oriented, with strong interpersonal skills for effective collaboration with cross-functional teams and external partners.

• Self-motivated, detail-oriented, and adaptable in a fast-paced environment.

• Ability to work both independently and collaboratively. Preferred Skills:

• Experience with Figma or similar tools.

• Photography and video editing capabilities.

• Packaging design experience.

• Interest in generative AI platforms (e.g., ChatGPT, Photoshop) with a willingness to learn.

📝 Enhancement Note: The emphasis on "ability to organize and maintain multiple design development schedules and strategies," "project prioritization skills," and "time management" are core operational competencies. While not a traditional operations role, these skills are crucial for efficient creative production and workflow management.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 years of professional design work, demonstrating a range of projects across both digital and print mediums.

• Include examples of B2B and B2C marketing materials, highlighting an understanding of diverse audience engagement strategies.

• Present case studies that illustrate the design process from concept to final execution, emphasizing problem-solving and strategic thinking.

• Demonstrate proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and any other relevant design software (e.g., Figma).

• Highlight projects that required adherence to strict brand guidelines and technical specifications, showcasing attention to detail and brand consistency. Process Documentation:

• Provide examples of how design projects were managed, including initial brief interpretation, concept development, revision cycles, and final delivery.

• Showcase an understanding of workflow optimization, perhaps through examples of efficient asset management or streamlined revision processes.

• Illustrate how quality control and brand alignment were maintained throughout the project lifecycle.

📝 Enhancement Note: This section infers portfolio expectations based on the responsibilities and qualifications. For a role that bridges creative and operational aspects, demonstrating a structured approach to design projects, including process management and brand adherence, is critical.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 3-5 years of experience in the Pickerington, Ohio area, the estimated annual salary range is $55,000 - $75,000. This estimate considers the cost of living in Ohio and the typical compensation for roles requiring proficiency in Adobe Creative Suite and brand marketing collateral development.

Benefits:

• Medical, Dental, and Vision insurance.

• Company-paid Short Term Disability, Long Term Disability, and Basic Life Insurance.

• Voluntary Life Insurance, Accident, and Critical Illness coverage options.

• 401(k) with Company Contributions.

• Legal and Identity Theft Coverage.

• Generous Team Member Discount on products.

• Education Assistance and Scholarships for Team Member’s Children.

• 8 Paid Holidays.

• One Week of Paid Summer Vacation and one week of Paid Winter Vacation.

• Generous Paid Time Off (PTO).

• Hybrid Work Schedule.

Working Hours: Approximately 40 hours per week, with a hybrid work schedule that balances in-office collaboration with remote flexibility.

📝 Enhancement Note: The salary range is an estimate based on general market data for Graphic Designers in Ohio with the specified experience level. Actual compensation may vary based on specific skills, portfolio, and negotiation. The benefits package is comprehensive and includes standard offerings with additional perks like education assistance and generous time off.

🎯 Team & Company Context

🏢 Company Culture

Industry: Footwear and Accessories Retail/Manufacturing. RG Barry Brands focuses on creating consumer-focused, digitally centric, earth-first brands that emphasize comfort and sustainability in everyday life.

Company Size: The provided LinkedIn data indicates a company size that typically ranges from 501-1000 employees. This size suggests a structured environment with established processes but also opportunities for individual impact.

Founded: While the exact founding year is not specified, the company has a "legacy built on innovation and inclusion," indicating a history of established operations and market presence.

Team Structure:

• The Graphic Designer will likely be part of a Creative Services team, reporting to a Creative Services Manager.

• This team collaborates closely with Marketing, Merchandising, Copywriting, Photography, and Production departments, indicating cross-functional integration.

• The role may also involve working with in-house designers and external freelancers or agencies, requiring coordination and vendor management skills. Methodology:

• The company emphasizes a consumer-focused, digitally centric approach, suggesting data-informed design decisions and an understanding of digital marketing channels.

• Core Competencies guide how team members work, focusing on trust, ambition, inclusion, creativity, responsibility, and teamwork.

• Continuous improvement initiatives and brainstorming sessions are mentioned, indicating a culture that values feedback and innovation.

Company Website: https://rgbarry.com/company

📝 Enhancement Note: The company culture emphasizes a blend of creativity and operational efficiency, with a strong focus on brand values and consumer needs. The hybrid work schedule and emphasis on collaboration indicate a modern work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, requiring 3-5 years of experience. It involves executing creative strategies and managing design projects, bridging creative execution with operational efficiency in content production.

Reporting Structure: The Graphic Designer reports to the Creative Services Manager, indicating a clear line of leadership and guidance for creative projects and professional development.

Operations Impact: The Graphic Designer's work directly impacts brand perception, marketing effectiveness, and sales enablement by creating visually compelling assets for B2B and B2C communications, e-commerce platforms, and promotional materials. Effective design is crucial for driving consumer engagement and supporting Go-To-Market strategies.

Growth Opportunities:

• Skill Development: Opportunities to expand skills in areas like Figma, photography, video editing, and generative AI tools, aligning with evolving industry demands.

• Cross-functional Exposure: Collaboration with various departments (Marketing, Merchandising) provides exposure to different facets of the business and GTM operations.

• Specialization: Potential to specialize in specific design areas such as digital marketing, packaging, or brand storytelling, contributing to deeper expertise within the creative function.

• Leadership Potential: With demonstrated success and growth, there could be pathways to senior design roles or opportunities to lead specific creative projects.

📝 Enhancement Note: The growth opportunities are framed within the context of creative skill enhancement and operational integration, aligning with the role's dual focus.

🌐 Work Environment

Office Type: Hybrid Work Schedule. This indicates a blend of in-office collaboration and remote work, offering flexibility.

Office Location(s): Pickerington, Ohio. This location serves as the primary base for the role.

Workspace Context:

• The hybrid model allows for focused work, whether at home or in the office, with opportunities for in-person collaboration and brainstorming sessions with cross-functional teams.

• As a Creative Services team member, access to industry-standard design software and technology is expected.

• The environment encourages collaboration, feedback, and continuous improvement, fostering a dynamic creative workflow.

Work Schedule: The standard work schedule is approximately 40 hours per week, with the flexibility afforded by the hybrid arrangement, allowing operations professionals to manage their time effectively between remote and in-office tasks.

📝 Enhancement Note: The hybrid work environment is a key aspect, requiring self-discipline and strong communication skills, similar to managing remote operations teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess relevant experience and creative skills.

• Portfolio Review & Skills Assessment: A deeper dive into the candidate's portfolio, potentially with a skills-based exercise or design challenge focusing on brand application and problem-solving.

• Cross-functional Interviews: Meetings with key stakeholders from Marketing, Merchandising, and potentially other operational teams to evaluate collaboration style and understanding of business needs.

• Final Interview: Discussion with the Creative Services Manager or leadership to assess cultural fit, career aspirations, and overall suitability for the role.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 strong, relevant projects that showcase your range, problem-solving abilities, and understanding of B2B/B2C retail design.

• Highlight Process: For each project, clearly articulate the brief, your role, the design process (concept, execution, revisions), and the final outcome.

• Showcase Brand Adherence: Include examples where you successfully applied or evolved brand guidelines.

• Quantify Impact (if possible): If you can, mention how your designs contributed to campaign success or business objectives.

• Technical Proficiency: Ensure your portfolio demonstrates mastery of Adobe Creative Suite and any other tools mentioned (e.g., Figma).

Challenge Preparation:

• Be prepared for a design challenge that might involve adapting existing brand assets for a new campaign or creating a concept for a specific product launch.

• Practice articulating your design choices and rationale, connecting them back to brand strategy and business goals.

• Research RG Barry Brands' current marketing efforts, product lines, and brand aesthetic to inform your approach.

📝 Enhancement Note: The emphasis on process, problem-solving, and connecting design to business objectives is crucial for this role, mirroring the analytical and strategic thinking required in operations.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for creating and editing a wide range of visual assets.

• Figma (Preferred): Experience with collaborative design tools like Figma is a plus for modern UI/UX and team collaboration.

Analytics & Reporting:

• While not a primary analytics role, an understanding of how design impacts digital metrics (e.g., click-through rates for web banners, engagement on social media) is beneficial. Familiarity with web analytics platforms (e.g., Google Analytics) might be helpful for context. CRM & Automation:

• Microsoft Office Suite: Proficiency required for general business operations, communication, and presentations.

• Generative AI Platforms (Interest/Willingness to Learn): Familiarity or eagerness to explore tools like ChatGPT and AI-powered features in design software is a plus, indicating an innovative mindset.

📝 Enhancement Note: The tool requirements are standard for a graphic designer but the mention of "Generative AI platforms" signals a forward-thinking approach to creative operations and content generation.

👥 Team Culture & Values

Operations Values:

• Trust: Building reliable design assets that consistently represent the brand.

• Ambition: Striving for creative excellence and pushing design boundaries within brand parameters.

• Inclusion: Creating designs that resonate with a diverse consumer base.

• Creativity: Generating innovative and engaging visual concepts.

• Responsibility: Owning the design process from concept to final delivery and ensuring quality.

• Teamwork: Collaborating effectively with cross-functional teams to achieve shared marketing and business goals.

Collaboration Style:

• Highly collaborative, working closely with Marketing, Merchandising, Copywriting, Photography, and Production teams.

• Open to feedback and iterative design processes, participating in brainstorming and feedback sessions.

• Ability to work effectively with both internal team members and external partners (freelancers, agencies).

📝 Enhancement Note: The company's stated values directly translate to expectations for how the Graphic Designer will operate within the team and contribute to the company's overall culture, emphasizing both creative contribution and operational reliability.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency Across Diverse Platforms: Ensuring a cohesive visual identity across digital (web, social, email) and print (signage, collateral) requires meticulous attention to detail and understanding of platform-specific best practices.

• Balancing Creative Vision with Business Objectives: Translating marketing goals and merchandising strategies into compelling visual assets that also adhere to brand guidelines and technical constraints.

• Managing Multiple Projects and Deadlines: Prioritizing and efficiently executing design tasks in a fast-paced environment with competing demands.

• Adapting to Evolving Design Trends and Technologies: Staying current with new design tools, software features (like AI), and creative approaches relevant to the fashion and retail industries.

Learning & Development Opportunities:

• Deepen Digital Design Expertise: Gaining more experience in web design, UI/UX principles, and interactive media.

• Explore Advanced Creative Tools: Developing skills in photography, video editing, and generative AI for content creation.

• Brand Strategy Insight: Understanding how design contributes to broader brand messaging and Go-To-Market strategies.

• Cross-functional Project Leadership: Opportunities to take lead on creative aspects of specific marketing campaigns or product launches.

📝 Enhancement Note: These challenges and growth areas are framed to resonate with an operations-minded candidate, highlighting process management, strategic alignment, and continuous improvement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a tight deadline with a complex design request. How did you manage your workflow and ensure quality?" (Focus on project management, prioritization, and process).

• "How do you ensure your designs align with a brand's established guidelines while still bringing a fresh perspective?" (Focus on brand adherence, creativity, and problem-solving).

• "Walk us through a project where you collaborated with marketing or merchandising teams. What was your role, and how did you ensure effective communication and integration of feedback?" (Focus on cross-functional collaboration and stakeholder management). Company & Culture Questions:

• "What interests you about RG Barry Brands' mission and its focus on comfort and sustainability?" (Research company values and brand messaging).

• "How do you see your design skills contributing to our B2B and B2C marketing efforts?" (Connect your portfolio to their business goals).

• "Describe your experience working in a hybrid environment. How do you maintain productivity and collaboration?" (Highlight self-management and communication skills). Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio logically, perhaps by project type or by demonstrating a progression of skills.

• Tell the Story: For each key project, clearly articulate the problem, your solution, your process, and the results. Use visuals effectively to support your narrative.

• Highlight Operations: Emphasize any aspects of your process that demonstrate efficiency, organization, or effective management of revisions and deliverables.

• Be Ready for Questions: Anticipate questions about your tool proficiency, design choices, and how you handle feedback and revisions.

📝 Enhancement Note: Interview questions are designed to probe for operational thinking within a creative context, focusing on process, collaboration, and strategic alignment.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the RG Barry Brands careers page.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating experience with B2B/B2C marketing materials, digital and print collateral, and strong brand guideline adherence. Showcase how you managed design processes and delivered on time.

• Resume Optimization: Ensure your resume clearly outlines your 3-5 years of relevant experience, proficiency in Adobe Creative Suite, and any experience with fashion/retail brands. Use keywords from the job description, such as "brand-consistent creative content," "digital and print platforms," and "cross-functional collaboration."

• Prepare for Design Challenge: Research RG Barry Brands' current marketing campaigns and product lines. Be ready to discuss your design process and how you would approach a typical challenge for their brand.

• Company Research: Familiarize yourself with RG Barry Brands' mission, values (trust, ambition, inclusion, creativity, responsibility, teamwork), and their focus on comfort and sustainability. Understand their target audience and brand aesthetic.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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