Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: R.G. Barry Corporation

Location: Pickerington, Ohio, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-28T19:50:22

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Develop and execute brand-consistent creative content across digital and print platforms, including emails, web design, social media, signage, and marketing collateral.

• Collaborate closely with Marketing, Merchandising, and other cross-functional teams to produce compelling B2B and B2C materials that align with RG Barry's brand identity.

• Manage workload, prioritize projects, and ensure all deliverables meet quality standards while optimizing workflow and process execution within the creative services function.

• Stay informed on design trends, tools, and best practices relevant to fashion, digital media, and brand storytelling to maintain a modern and effective creative output.

📝 Enhancement Note: This role is focused on the creation of visual assets for a consumer goods company, emphasizing brand consistency and cross-functional collaboration within marketing and merchandising departments. The hybrid work model suggests a need for strong self-management and communication skills.

📈 Primary Responsibilities

• Concept and design visually compelling marketing materials for digital and print platforms, including emails, web banners, social media graphics, signage, presentation decks, and collateral.

• Prepare artwork with accurate layout, composition, and formatting in compliance with brand guidelines, technical specifications, and platform standards for all creative assets.

• Develop and execute creative content for social media, e-commerce, and internal communications, ensuring alignment with brand aesthetics and strategic objectives.

• Maintain visual consistency and brand alignment across all creative touchpoints, acting as a guardian of the brand's visual identity.

• Produce and support creative presentations for internal review, effectively communicating design concepts and rationale.

• Perform image editing, including photo retouching, resizing, formatting, and quality control to ensure high-fidelity visual assets.

• Work within established timelines, track progress, manage revisions, and ensure timely delivery of all creative projects.

• Support pre- and post-production needs such as file setup, version control, uploads, and asset organization within digital asset management systems.

• Maintain creative operations, including digital asset libraries and project files, ensuring easy access and organized storage.

• Ensure quality standards and expectations are met through clear communication and effective revision management processes.

• Collaborate with brand marketing, copywriting, photography, merchandising, and production teams to bring creative concepts to life.

• Work with in-house designers and external freelancers as needed, managing relationships and project scope.

• Coordinate with agencies and vendors, reviewing proofs, print samples, and final deliverables to ensure quality and adherence to specifications.

• Stay informed on design trends, tools, and best practices relevant to fashion, digital media, and brand storytelling.

• Maintain proficiency in industry-standard design software and platforms, with an interest in exploring generative AI tools.

• Participate in brainstorming, feedback sessions, and continuous improvement initiatives to enhance creative output and team efficiency.

• Travel for campaign execution, photoshoots, or vendor collaboration as required to support business needs.

• Perform other duties as assigned to support the business and creative services team.

📝 Enhancement Note: The responsibilities highlight a comprehensive graphic design role that spans from conceptualization to production and asset management. The emphasis on B2B/B2C materials, fashion experience, and collaboration with various teams indicates a need for versatility and a strong understanding of marketing objectives within a retail environment.

🎓 Skills & Qualifications

Education: BS/BA or related 4-year design degree (emphasis in graphic/interactive design). Equivalent experience considered in lieu of degree.

Experience: 3–5 years of agency or in-house experience with interactive and print retail brands; fashion experience is preferred.

Required Skills:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) is essential for core design tasks.

• Experience with both print and interactive design, demonstrating versatility across different media.

• Strong, modern design sensibility with the ability to apply problem-solving skills to design challenges and create visually appealing assets.

• Excellent written, verbal, and presentation skills for clear communication of design concepts and project updates.

• Strong organizational, time management, and project prioritization skills to manage multiple projects and deadlines effectively.

• Service-oriented with strong interpersonal skills for effective collaboration with cross-functional teams and external partners.

• Self-motivated, detail-oriented, and adaptable in a fast-paced environment, capable of handling evolving project requirements.

• Ability to organize and maintain multiple design development schedules and strategies. Preferred Skills:

• Experience with Figma or similar collaborative design tools is preferred for enhanced teamwork.

• Photography and video editing capabilities are a plus, adding to the range of creative services offered.

• Packaging design experience is a plus, particularly relevant for a company producing physical goods.

• Proficiency in Microsoft Office Suite for general business communication and documentation.

• Interest in generative AI platforms (e.g., ChatGPT, Photoshop) and a willingness to learn and integrate new technologies.

📝 Enhancement Note: The qualifications emphasize a blend of technical design skills, practical experience in retail/fashion, and strong soft skills crucial for collaboration and project management in a dynamic creative environment. The preference for Figma and AI tools indicates a forward-looking approach to design technology.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of graphic design work for both digital and print media, with a clear emphasis on retail and fashion brands.

• Demonstrations of creative problem-solving through design, illustrating how challenges were overcome to achieve strategic objectives.

• Examples of brand identity application across various touchpoints, showcasing an understanding of brand consistency and visual storytelling.

• High-quality presentation of final deliverables, including mockups and real-world applications of designed assets. Process Documentation:

• Showcase of workflow management for design projects, from initial brief to final asset delivery, highlighting organizational and time management skills.

• Examples of collaboration with cross-functional teams (e.g., marketing, merchandising) to refine design concepts and ensure alignment with business goals.

• Documentation of adherence to brand guidelines and technical specifications for various platforms (e.g., web, social, print).

• Evidence of process improvement or optimization in design workflows, if applicable, to demonstrate efficiency gains.

📝 Enhancement Note: For a graphic design role, the portfolio is paramount. It should not only display aesthetic capabilities but also demonstrate an understanding of brand strategy, project management, and collaborative processes within a business context. Highlighting experience with retail and fashion is crucial.

💵 Compensation & Benefits

Salary Range: $63,000 - $65,000 per year. This range is an estimate and may vary based on experience and location.

Benefits:

• Comprehensive health coverage: Medical, Dental, Vision.

• Employer-paid benefits: Short Term Disability, Long Term Disability, Basic Life Insurance.

• Voluntary insurance options: Voluntary Life Insurance, Accident, Critical Illness.

• Retirement savings: 401(k) with Company Contributions.

• Additional coverage: Legal and Identity Theft Protection.

• Employee perks: Generous Team Member Discount, Education Assistance, Scholarships for Team Member’s Children.

• Paid time off: 8 Paid Holidays, One Week of Paid Summer Vacation, One Week of Paid Winter Vacation, Generous PTO.

Working Hours: 40 hours per week, with a Hybrid Work Schedule.

📝 Enhancement Note: The salary range is specific and competitive for the stated experience level and location. The benefits package is robust, including employer-paid core insurances and significant PTO, which are attractive to candidates. The hybrid schedule offers flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Footwear and Accessories Retail / Apparel Manufacturing.

Company Size: Likely between 201-500 employees, based on typical company structures for this type of business and the range of benefits offered.

Founded: Legacy built on innovation and inclusion, aiming to change standards for comfort and sustainability.

Team Structure:

• The Graphic Designer will likely be part of a Creative Services team, reporting to a Creative Services Manager.

• Close collaboration is expected with Marketing, Merchandising, Copywriting, Photography, and Production teams.

• Potential interaction with external agencies and vendors for specialized services. Methodology:

• Data-driven approach to brand building and product design, focusing on consumer needs.

• Emphasis on creating consumer-focused, digitally centric, earth-first brands.

• Operations guided by Core Competencies to ensure individual and shared goal achievement.

• Ambition, responsibility, and creativity are key drivers in how the company operates.

Company Website: https://rgbarry.com/company

📝 Enhancement Note: RG Barry Corporation operates in the consumer goods sector, focusing on comfort and style in footwear and accessories. The company values innovation, inclusion, sustainability, and a collaborative, results-oriented culture. The operations of the creative team are designed to support these overarching company values.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Designer. This role is suitable for individuals with foundational experience looking to deepen their expertise in retail and fashion branding within a corporate setting.

Reporting Structure: Reports to the Creative Services Manager, providing a direct line for mentorship and project oversight.

Operations Impact: The Graphic Designer's work directly influences brand perception, marketing campaign effectiveness, e-commerce conversion rates, and overall consumer engagement, thereby contributing to revenue generation and brand loyalty.

Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in digital and print design, gain experience with fashion-specific branding, and learn new tools like Figma and generative AI platforms.

• Cross-Functional Exposure: Exposure to various departments (Marketing, Merchandising) can broaden understanding of business operations and GTM strategies.

• Specialization: Potential to specialize in areas like digital marketing design, e-commerce visuals, or packaging design, depending on project assignments and career interests.

• Leadership Potential: With demonstrated success and expanded responsibilities, potential for advancement to Senior Graphic Designer or Creative Lead roles.

📝 Enhancement Note: This role offers a solid foundation for a mid-level designer to grow within the fashion and accessories industry. The company's focus on innovation and sustainability provides opportunities to work on forward-thinking projects.

🌐 Work Environment

Office Type: Hybrid work environment, balancing remote work with in-office collaboration.

Office Location(s): 13405 Yarmouth Dr NW, Pickerington, OH 43147.

Workspace Context:

• A collaborative office setting designed to foster teamwork and idea exchange among creative and marketing professionals.

• Access to industry-standard design software and technology, including Adobe Creative Suite and potentially Figma.

• Opportunities for direct interaction with team members, managers, and cross-functional stakeholders during in-office days.

Work Schedule: Standard 40-hour work week, offering flexibility through the hybrid model, allowing for focused work both remotely and collaboratively in the office.

📝 Enhancement Note: The hybrid work model is a key feature, requiring self-discipline for remote work and active participation during office days. The environment is likely dynamic, reflecting the fast-paced nature of the fashion and retail industry.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and creative fit.

• Skills Assessment: Potential for a design challenge or a portfolio review session with the Creative Services Manager and/or other team members to evaluate design thinking, technical skills, and problem-solving abilities.

• Behavioral/Cultural Fit Interview: Discussion to assess alignment with RG Barry's values (trust, ambition, inclusion, creativity, responsibility, teamwork) and collaboration style.

• Final Interview: May involve meeting with higher-level management to discuss strategic contributions and long-term potential.

Portfolio Review Tips:

• Curate a portfolio that prominently features retail, fashion, and B2C/B2B marketing examples.

• Clearly articulate your role, process, and the impact of your designs on business objectives for each project.

• Showcase versatility across digital (web, social, email) and print (signage, collateral) mediums.

• Be prepared to discuss your design rationale, problem-solving approach, and how you apply brand guidelines.

• Include examples that demonstrate your ability to work with photography, retouching, and layout. Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly and applying RG Barry's brand aesthetic.

• Prioritize clear communication of your design decisions and process.

• Demonstrate an ability to work efficiently and meet deadlines, even under pressure.

• Be ready to present your work and answer questions about your creative choices and technical execution.

📝 Enhancement Note: The interview process will heavily rely on the candidate's portfolio. Preparation should focus on showcasing relevant experience and demonstrating an understanding of brand strategy, creative execution, and collaborative workflows within the retail sector.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop (image editing, manipulation), Illustrator (vector graphics, logos, illustrations), and InDesign (layout, print design, digital documents).

• Figma (Preferred): Experience with this collaborative interface design tool is a plus for modern design workflows and team collaboration.

• Microsoft Office Suite: Standard proficiency for document creation, presentations, and general business communication.

Analytics & Reporting:

• While not a primary data analysis role, understanding how design impacts metrics (e.g., click-through rates for web banners, engagement for social media graphics) is beneficial. Familiarity with web analytics or social media analytics platforms is a plus. CRM & Automation:

• No direct CRM or automation responsibilities are implied, but understanding how marketing automation platforms deliver creative assets (e.g., email templates) can be advantageous.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is non-negotiable. Familiarity with Figma and an interest in generative AI tools indicate that the company values modern design practices and is open to technological advancements in creative processes.

👥 Team Culture & Values

Operations Values:

• Trust: Building reliable relationships within the team and with stakeholders, ensuring transparency in communication and project delivery.

• Ambition: Striving for excellence in design output and seeking opportunities for personal and professional growth within the company.

• Inclusion: Contributing to a diverse and welcoming team environment where all ideas are valued and respected.

• Creativity: Driving innovation in design solutions, pushing creative boundaries while staying aligned with brand strategy and objectives.

• Responsibility: Owning projects from start to finish, ensuring high-quality deliverables and accountability for results.

• Teamwork: Collaborating effectively with colleagues across departments, sharing knowledge, and supporting collective goals.

Collaboration Style:

• Highly collaborative, requiring active participation in brainstorming sessions, feedback rounds, and cross-functional project meetings.

• Open communication channels are expected, with a focus on constructive feedback and shared problem-solving.

• Emphasis on working together to achieve unified brand messaging and aesthetic across all marketing initiatives.

📝 Enhancement Note: RG Barry's core values are deeply embedded in their culture. Candidates should demonstrate how their work ethic and collaborative approach align with these principles, particularly creativity, responsibility, and teamwork, within a design context.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creative Innovation: Developing fresh, engaging designs while strictly adhering to established brand guidelines and evolving creative standards.

• Managing Multiple Stakeholder Needs: Juggling diverse requests and feedback from various departments (Marketing, Merchandising, etc.) to deliver designs that satisfy multiple objectives.

• Adapting to Rapid Market Trends: Staying current with fast-paced fashion and digital design trends to ensure creative output remains relevant and competitive.

• Optimizing Workflow in a Hybrid Environment: Effectively managing time and deliverables across remote and in-office workdays, ensuring seamless collaboration and productivity.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to hone skills in specialized areas of digital or print design, photo retouching, and potentially motion graphics.

• Industry Exposure: Learning about the broader fashion and accessories retail industry, consumer behavior, and marketing strategies through cross-functional collaboration.

• Technology Adoption: Gaining experience with new design tools, including Figma and generative AI platforms, to enhance creative efficiency and output.

• Mentorship: Guidance from the Creative Services Manager and senior team members on career development and design best practices.

📝 Enhancement Note: This role presents opportunities to tackle challenges common in consumer brands, particularly in fashion, where rapid trend cycles and brand integrity are paramount. The growth potential lies in expanding design expertise and understanding business strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance multiple creative requests from different departments. How did you prioritize and manage them?" (Assesses project management and stakeholder management skills).

• "How do you ensure brand consistency across various digital and print platforms? Can you give an example from your portfolio?" (Tests understanding of brand guidelines and execution).

• "How do you approach creating visual content for social media or e-commerce? What are the key considerations?" (Evaluates strategic thinking for specific channels).

• "Tell us about your experience with Adobe Creative Suite. Are there any specific features or workflows you rely on heavily?" (Probes technical proficiency and efficiency). Company & Culture Questions:

• "What interests you about RG Barry Corporation and our brands, such as comfort and sustainability?" (Assesses research and genuine interest).

• "How do you embody our core values of trust, ambition, inclusion, creativity, responsibility, and teamwork in your work?" (Evaluates cultural fit).

• "How do you stay updated on design trends, especially within the fashion and retail industries?" (Gauges proactivity and industry awareness). Portfolio Presentation Strategy:

• Organize your portfolio by project type or by the problem you solved, not just a chronological list.

• For each project, clearly state the objective, your role, the design process, the tools used, and the outcome or impact.

• Be prepared to walk through 2-3 key projects in detail, highlighting your problem-solving skills and creative decision-making.

• Practice articulating your design rationale concisely and engagingly.

• Ensure your portfolio is easily accessible (e.g., a well-designed PDF, a professional website).

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design talent but also a strategic understanding of brand marketing, project management, and cultural alignment with RG Barry's values. The portfolio is the central piece of evidence for these capabilities.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the recruiting platform.

• Customize Your Resume: Tailor your resume to highlight experience in retail, fashion, digital design, and print design. Quantify achievements where possible (e.g., "Increased social media engagement by X% through redesigned graphics").

• Curate Your Portfolio: Select your strongest, most relevant work samples that showcase your skills in Adobe Creative Suite, brand consistency, and cross-functional collaboration. Ensure it's easily accessible and well-organized.

• Prepare Your Portfolio Presentation: Practice walking through 2-3 key projects, clearly explaining your process, rationale, and the impact of your design work. Be ready to discuss how your skills align with RG Barry's brands and values.

• Research RG Barry Corporation: Understand their brands, mission, values, and recent marketing efforts. Be prepared to discuss what attracts you to the company and how you can contribute to their creative vision.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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