Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Play Perfect

Location: Tel Aviv-Jaffa, Tel-Aviv District, Israel

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-06-10

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and produce high-impact marketing assets for digital platforms, crucial for user acquisition and engagement in the competitive mobile gaming landscape.

• Develop and maintain a consistent visual identity for marketing campaigns, ensuring brand alignment across all creative deliverables.

• Collaborate closely with the motion graphics team to provide static elements and layouts that enhance animated content.

• Stay abreast of mobile gaming market trends to inform creative strategies and ensure the visual appeal of marketing materials.

• Execute design tasks with a strong emphasis on detail, color theory, composition, and typography, suitable for a fast-paced gaming environment.

📝 Enhancement Note: While the role is titled "Graphic Designer," the responsibilities heavily lean towards marketing design within the gaming industry, requiring a strong understanding of user acquisition visuals and campaign asset creation. The mention of supporting motion graphics and basic video editing suggests a versatile role within a marketing creative team.

📈 Primary Responsibilities

• Design and create compelling marketing assets for digital platforms, including but not limited to:

  • Digital banners for ad campaigns
  • App store screenshots that highlight key game features
  • Promotional graphics for social media and in-game events
  • Visual assets for email marketing campaigns

• Develop and refine visual assets for marketing campaigns, such as buttons, icons, and other promotional graphics that align with current marketing objectives.

• Provide essential visual assets, layouts, and static elements to the motion graphics team to facilitate the creation of engaging animated content and video assets.

• Define, implement, and maintain the visual identity of all marketing materials, ensuring strict adherence to game branding guidelines and overall company aesthetic.

• Conduct research and stay updated on current trends within the mobile gaming market to proactively guide creative decisions and ensure the marketing visuals remain fresh and relevant.

• Ensure consistency and coherence in visual messaging and branding across all marketing and promotional materials, from digital ads to in-game assets.

• Undertake simple motion graphics, animated asset creation, or basic video editing tasks when required, demonstrating flexibility and contributing to broader creative needs.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can not only create static visuals but also contribute to dynamic content and maintain brand consistency across various marketing channels within the gaming sector. The collaboration with motion graphics is a key aspect, suggesting a need for understanding animation principles or at least how static assets integrate into animated workflows.

🎓 Skills & Qualifications

Education: Not explicitly specified, but a Bachelor's degree in Graphic Design, Visual Arts, or a related field is typically preferred for mid-level roles.

Experience: Minimum of 3 years of hands-on experience in graphic design, with a strong preference for candidates who have worked within the mobile gaming industry.

Required Skills:

• Proven graphic design expertise with a strong portfolio showcasing a range of digital marketing assets.

• Excellent proficiency in Adobe Photoshop and Adobe Illustrator for creating and editing visual content.

• Basic animation skills in Adobe After Effects, sufficient for creating simple motion graphics or preparing assets for animation.

• Strong understanding of typography, color theory, and composition principles to create visually appealing and effective designs.

• Demonstrated ability to brainstorm creative concepts and contribute effectively within a collaborative team environment.

• Good command of the English language, both written and verbal, for clear communication and feedback exchange.

• Creative thinking with meticulous attention to detail, ensuring high-quality output.

• Excellent communication and interpersonal skills, with the capacity to receive and act upon constructive feedback. Preferred Skills:

• Experience specifically designing for mobile game user acquisition campaigns.

• Familiarity with UI/UX design principles as they apply to marketing assets and app store presence.

• Basic video editing skills using software like Adobe Premiere Pro.

• Understanding of A/B testing principles for marketing creative optimization.

• Experience working with marketing automation platforms or ad platforms.

📝 Enhancement Note: The requirement for a portfolio is critical. The emphasis on Photoshop, Illustrator, and basic After Effects indicates a need for a versatile designer proficient in industry-standard creative tools. The preference for gaming industry experience suggests that candidates should highlight their understanding of gamer aesthetics and marketing strategies specific to this sector.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3 years of professional graphic design work.

• Specific examples of high-quality marketing assets designed for digital platforms, such as banners, social media graphics, and app store visuals.

• Demonstrations of visual identity development and application in marketing campaigns, highlighting consistency and brand alignment.

• Examples of collaboration with other creative disciplines, such as motion graphics or video teams, illustrating how static assets were integrated into larger projects.

• Case studies or project descriptions that detail the objective, design process, and impact of the created marketing materials, ideally with measurable results. Process Documentation:

• Ability to articulate the design process from concept to final asset delivery, outlining steps for ideation, creation, feedback incorporation, and finalization.

• Understanding of workflow management for creative projects, including project briefs, asset versioning, and timely delivery.

• Familiarity with how designs are integrated into marketing campaigns and tracked for performance, demonstrating an awareness of the broader marketing ecosystem.

📝 Enhancement Note: The portfolio is explicitly stated as a mandatory requirement. Candidates should curate their portfolios to prominently feature work relevant to digital marketing, especially within the gaming context. Demonstrating the ability to translate campaign objectives into compelling visual assets and showing a clear, organized design process will be crucial.

💵 Compensation & Benefits

Salary Range:

Given the location (Tel Aviv, Israel), experience level (Mid-Level, 2-5 years), and the industry (Gaming/Tech), a typical salary range for a Graphic Designer in this market would be approximately ₪8,000 - ₪14,000 per month (New Israeli Shekels). This estimate is based on market research for similar roles in Tel Aviv, considering the cost of living and industry benchmarks.

Benefits:

• Comprehensive health insurance coverage.

• Opportunities for professional development and continuous learning in graphic design and motion graphics.

• Access to cutting-edge design tools and technology.

• Potential for participation in team-building activities and company events.

• A dynamic and creative work environment within a fast-growing mobile gaming company.

• Possible stock options or performance-based bonuses, common in tech startups. Working Hours:

The standard working hours are likely around 40 hours per week, typical for a full-time role in Israel. While on-site, there might be some flexibility in start and end times, but core hours for collaboration and team meetings are expected.

📝 Enhancement Note: Salary figures are estimates for the Israeli market and may vary based on specific skills, negotiation, and the company's compensation structure. Benefits would typically align with tech industry standards in Israel, emphasizing health and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mobile Gaming. Play Perfect operates in a highly competitive and rapidly evolving sector, emphasizing innovation, player engagement, and continuous content updates to maintain user interest and market share.

Company Size: Play Perfect is described as "fast-growing," implying a company that has moved beyond the startup phase but is still scaling. This often means a dynamic environment with opportunities for impact but potentially less established processes than a large corporation.

Founded: Founded by industry experts and gamers, highlighting a passion-driven approach to game development and a deep understanding of the player base. The company aims to redefine skill-based gaming.

Team Structure:

• The Graphic Designer will join the "great Marketing team," suggesting a collaborative unit focused on user acquisition, brand awareness, and player engagement.

• The role involves close collaboration with the "motion graphics team," indicating a specialized sub-team or a distinct function within the broader creative department.

• Reporting likely to a Marketing Manager or Creative Lead, with interactions across game development and product teams for branding consistency. Methodology:

• Data-driven creative decisions are implied, as effective marketing assets in gaming require understanding player behavior and campaign performance.

• Iterative design processes are common, involving feedback loops with marketing stakeholders and potentially A/B testing of creative variations.

• Emphasis on staying current with market trends and competitor analysis to ensure creative output remains competitive and appealing.

Company Website: playperfectllc.com

📝 Enhancement Note: The culture is likely energetic, fast-paced, and focused on results within the gaming industry. Designers should be prepared for a collaborative environment where creativity meets performance metrics, and where staying ahead of trends is paramount.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer. It requires independent work on defined marketing assets while also supporting more complex creative initiatives and collaborating with specialized teams. The expectation is for a designer who can execute tasks efficiently and contribute creatively to marketing strategy.

Reporting Structure: The Graphic Designer will report to a lead within the Marketing department, likely a Marketing Manager or Creative Director. They will also work closely with motion graphics artists and potentially collaborate with product managers or game development leads to ensure brand integrity.

Operations Impact: The role has a direct impact on Play Perfect's user acquisition and player retention efforts. High-quality, engaging marketing assets are critical for attracting new players and keeping existing ones invested. The designer's work directly influences campaign performance, conversion rates, and overall brand perception in the competitive mobile gaming market.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like motion graphics, video editing, or UI design for marketing.

• Leadership Potential: Progression to a Senior Graphic Designer role, potentially leading design projects or mentoring junior designers.

• Cross-Functional Development: Gaining broader marketing knowledge, understanding campaign strategy, and potentially moving into a marketing specialist role.

• Industry Exposure: Working with successful mobile games provides valuable experience and a strong portfolio for future opportunities within the gaming or tech industry.

📝 Enhancement Note: The growth path suggests that while the core role is graphic design, there are avenues for specialization and advancement within the marketing and creative functions of a growing gaming company. Candidates should express interest in learning and expanding their skill set.

🌐 Work Environment

Office Type: The job is based at the "Tel Aviv (Azrieli Sarona) office, Israel," indicating a modern, professional office environment in a prominent business center.

Office Location(s): Tel Aviv-Jaffa, Israel. The Azrieli Sarona tower is a well-known landmark, suggesting a central and accessible location within the city.

Workspace Context:

• Collaborative Environment: Expect a dynamic workspace designed to foster collaboration, especially between the marketing, design, and motion graphics teams.

• Tools & Technology: Access to industry-standard design software (Photoshop, Illustrator, After Effects) and potentially high-performance workstations.

• Team Interaction: Opportunities for regular interaction with colleagues, team meetings, brainstorming sessions, and cross-functional project discussions.

Work Schedule: The role is full-time, likely with standard business hours (e.g., 9 AM to 6 PM), but the dynamic nature of the gaming industry might occasionally require flexibility for critical campaign launches or deadlines.

📝 Enhancement Note: Working in a prime Tel Aviv location like Azrieli Sarona suggests a company that values a professional and well-equipped office space. The environment is likely to be fast-paced and team-oriented, typical of successful tech companies in Israel.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess design skills, experience, and cultural fit. Applications without a portfolio link will likely be disqualified.

• Technical Interview: A discussion focusing on design principles, software proficiency (Photoshop, Illustrator, After Effects), and problem-solving approach. This may include a review of portfolio pieces.

• Design Challenge/Test: A practical exercise to evaluate design skills under timed conditions, potentially involving creating a marketing asset based on a brief, or a critique of existing designs.

• Team/Hiring Manager Interview: A conversation to assess collaboration style, communication skills, understanding of the gaming market, and how the candidate aligns with the company's culture and team dynamics.

• Final Interview: Potentially with senior leadership to discuss career aspirations and overall fit.

Portfolio Review Tips:

• Curate Strategically: Feature your strongest work, prioritizing mobile gaming marketing assets (banners, app store visuals, social media ads).

• Showcase Process: For key projects, include a brief explanation of the brief, your design process, challenges faced, and the outcome or impact.

• Highlight Versatility: Demonstrate proficiency across different asset types and styles, including static graphics and basic animations.

• Ensure Clarity: Organize your portfolio logically and ensure all links are functional. Provide context for each piece.

• Tailor to Gaming: If possible, include projects that show an understanding of gamer aesthetics and effective marketing strategies for mobile games.

Challenge Preparation:

• Understand the Brief: Carefully read and interpret any design challenge instructions. Ask clarifying questions if needed.

• Focus on Objectives: Design with the specific marketing goal in mind (e.g., user acquisition, engagement).

• Demonstrate Tool Proficiency: Use your primary design tools (Photoshop, Illustrator) effectively and efficiently.

• Showcase Brand Alignment: If a specific game or brand is referenced, ensure your design aligns with its visual identity.

• Time Management: Practice designing within a given timeframe to simulate the challenge environment.

📝 Enhancement Note: The interview process will heavily emphasize practical design skills and the ability to translate marketing objectives into visual assets. A strong, relevant portfolio is non-negotiable. The design challenge will be a key differentiator.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for raster image editing, manipulation, and creation of digital marketing assets.

• Adobe Illustrator: Crucial for vector graphics, logo creation, icons, and scalable marketing elements.

• Adobe After Effects: Required for basic animation, motion graphics, and preparing assets for dynamic content.

Analytics & Reporting:

• While not directly the designer's responsibility, an understanding of how marketing assets perform is beneficial. Familiarity with A/B testing results or analytics dashboards (e.g., Google Analytics, app store analytics) can inform design choices. CRM & Automation:

• Generally not directly used by graphic designers, but awareness of how assets are deployed via ad platforms (e.g., Facebook Ads Manager, Google Ads) or marketing automation tools can be advantageous.

📝 Enhancement Note: Proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and After Effects, is fundamental. A candidate who can demonstrate an understanding of how their designs integrate into the broader marketing technology stack will stand out.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce fresh, engaging visuals that capture player attention in a crowded market.

• Collaboration: Working effectively within the marketing team and with other departments (e.g., motion graphics, game development) to achieve shared goals.

• Player-Centricity: Designing with the target audience (mobile gamers) in mind, understanding their preferences and motivations.

• Data-Informed Design: Using insights from campaign performance and market trends to guide creative decisions and optimize assets.

• Quality & Detail: Maintaining high standards for visual execution, ensuring assets are polished, on-brand, and error-free.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless collaboration with motion graphics artists, marketing managers, and potentially game designers to ensure unified branding and campaign messaging.

• Feedback-Driven: An open culture where constructive feedback is regularly exchanged, leading to iterative improvements in design work.

• Agile Workflow: Likely operates within an agile framework, adapting to changing priorities and campaign needs, involving frequent check-ins and quick turnarounds.

📝 Enhancement Note: The culture likely values a blend of artistic talent and a results-oriented approach. Designers need to be team players who can contribute creatively while also understanding the business objectives of marketing campaigns in the gaming sector.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: The mobile gaming industry moves quickly; designers must adapt to rapid changes in trends, campaign needs, and game updates.

• High Volume of Assets: The need for a constant stream of marketing materials for various platforms and campaigns can be demanding.

• Balancing Creativity with Performance: Striking a balance between artistic expression and the need for assets that drive measurable results (clicks, installs, engagement).

• Staying Ahead of Trends: Continuously learning and adapting to new design styles, platform requirements, and competitor creative strategies.

Learning & Development Opportunities:

• Advanced Motion Graphics: Opportunities to deepen skills in After Effects or learn new animation software, potentially leading to a more specialized role.

• UI/UX for Marketing: Developing an understanding of user interface and user experience principles as applied to marketing landing pages, ad creatives, and app store pages.

• Game Art & Branding: Gaining deeper insights into game art pipelines and contributing to the overall visual identity of games.

• Marketing Strategy: Learning about user acquisition funnels, campaign planning, and performance marketing, which can inform design decisions and open up career paths.

📝 Enhancement Note: Candidates should be prepared for the dynamic nature of the gaming industry and demonstrate a proactive approach to learning and skill development to stay relevant and advance their careers.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a marketing banner for a new mobile game launch. What key elements would you prioritize?" (Focus on ideation, target audience, platform constraints, and CTA.)

• "How do you ensure brand consistency across various marketing assets for different campaigns?" (Highlight your approach to style guides, mood boards, and asset management.)

• "Walk us through a challenging design project from your portfolio. What was the objective, what were the obstacles, and how did you overcome them?" (Emphasize problem-solving, collaboration, and outcome.) Company & Culture Questions:

• "What do you know about Play Perfect and the mobile gaming market?" (Research the company's games, mission, and recent news. Understand the competitive landscape.)

• "How do you stay updated on design trends, particularly within the gaming industry?" (Mention specific blogs, publications, platforms, or influencers you follow.)

• "Describe your ideal team environment and how you collaborate with others." (Align your response with the company's described culture – fast-paced, collaborative, results-driven.) Portfolio Presentation Strategy:

• Storytelling: For each piece, tell a brief story: the problem, your solution (design), and the result (impact).

• Showcase Relevance: Prioritize mobile gaming marketing examples. If you don't have many, explain how your transferable skills apply.

• Demonstrate Process: Briefly explain your thinking process, tool usage, and any feedback you incorporated.

• Highlight Key Skills: Point out examples that showcase your proficiency in Photoshop, Illustrator, After Effects, typography, color, and composition.

• Be Ready for Questions: Anticipate questions about your design choices, challenges, and how you handle feedback.

📝 Enhancement Note: Preparation should focus on demonstrating not only technical design skills but also strategic thinking, understanding of the gaming market, and strong collaborative abilities. Be ready to articulate your design process and defend your creative choices with data-informed reasoning.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the Comeet platform using the provided link.

• Crucially, ensure your resume includes a direct link to your online portfolio. Applications without a portfolio will not be considered.

• Curate your portfolio: Select your strongest and most relevant work, focusing on mobile gaming marketing assets. Quantify results where possible.

• Tailor your resume: Highlight experience with Photoshop, Illustrator, After Effects, and any gaming industry or marketing campaign design. Use keywords from the job description.

• Prepare for the interview: Research Play Perfect and its games. Be ready to discuss your design process, present your portfolio effectively, and tackle a potential design challenge.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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