Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Planet 13

Location: Las Vegas, Nevada, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing / Retail

Date Posted: 2026-06-12

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in translating brand strategy into impactful visual assets for a leading, vertically-integrated multi-state operator in the cannabis industry.

• The Graphic Designer will be responsible for producing highly creative visual work across a diverse range of deliverables, ensuring brand consistency and market differentiation.

• The position requires robust collaboration with marketing, product, and creative teams to conceptualize and execute cohesive visual communication strategies.

• This role demands strong project management skills to independently manage multiple projects from conception to completion within required schedules.

📝 Enhancement Note: The raw job description lacks specific details on the "Revenue Operations" or "Sales Operations" alignment, as it's a graphic design role. This enhancement focuses on how a graphic designer supports GTM functions through visual branding and marketing collateral, which is crucial for sales enablement and market penetration. The emphasis is on brand consistency and visual communication that supports sales and marketing objectives.

📈 Primary Responsibilities

• Create and design visually compelling graphics for packaging, marketing materials (print and digital), environmental displays, collateral, and web content, ensuring alignment with brand standards and objectives.

• Collaborate effectively with the creative director, creative manager, copywriters, and account executives to develop clear, concise, and impactful visual communications.

• Maintain strict adherence to brand guidelines, ensuring consistency in design elements, typography, and overall brand voice across all creative outputs.

• Stay current with the latest graphic design techniques, styles, trends, and software advancements to continuously elevate the creative output.

• Produce a variety of creative assets, including event brand guidelines, logos, infographics, executive presentations, proposal packages, and marketing collateral.

• Independently generate creative ideas and execute design projects from initial concept through final delivery, managing multiple projects simultaneously and meeting deadlines.

• Actively participate in concept ideation sessions, ensuring all creative work aligns with Planet 13's brand style and voice.

• Maintain a high level of organization, prioritize tasks, and effectively multi-task to ensure timely completion of all design projects.

• Possess and apply knowledge of production processes for collateral, including resolution, file types, scanning, pre-press, and print production best practices.

• Demonstrate an understanding of photography and possess an eye for selecting images that effectively convey messages to achieve design goals.

• Comply with all HR policies, including confidentiality, non-disclosure agreements, and company-specific operational procedures.

• Assist in the implementation of company policies, standard operating procedures (SOPs), and performance standards to ensure operational efficiency.

• Maintain a clean, organized, and productive work environment.

• Ensure daily compliance with all company policies, including state/local regulations, security protocols, access requirements, dress code, and work schedules.

• Leverage strong photo retouching, image compositing, and color correction skills to enhance visual assets.

📝 Enhancement Note: The responsibilities are detailed to cover the full spectrum of graphic design tasks, with particular emphasis on brand consistency and production knowledge, crucial for a company in a regulated industry like cannabis. Added emphasis on compliance and SOPs reflects the industry's stringent requirements.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Marketing, or a related field.

• Alternatively, a combination of relevant experience and training equivalent to two years of related experience and/or training. Experience:

• 2-5 years of professional graphic design experience, with a strong portfolio showcasing a range of design projects.

• Experience working within highly regulated industries such as cannabis, alcohol, pharmaceuticals, gaming, or healthcare is strongly preferred.

• Understanding of packaging regulations, legal disclaimers, and compliance requirements within these industries is a significant advantage. Required Skills:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) is essential for creating and manipulating digital graphics.

• Strong visual design skills, including layout, typography, color theory, and composition.

• Proven ability to create compelling designs for packaging, marketing collateral, and digital platforms.

• Excellent grammatical, spelling, and proofreading abilities for ensuring accuracy in all collateral.

• Demonstrated creativity and innovation in developing unique design concepts.

• Ability to take direction from management and translate feedback into effective design solutions.

• Strong understanding of print production, pre-press processes, and file preparation for various print outputs.

• Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously.

• Effective communication and collaboration skills for working with cross-functional teams.

• Adaptability to learn and stay updated with industry trends and software technologies. Preferred Skills:

• Experience with photo retouching, image compositing, and advanced color correction techniques.

• Proficiency in creating infographics and data visualizations.

• Familiarity with environmental design and large-format printing.

• Understanding of photography principles and an eye for compelling imagery.

• Experience with motion graphics or video editing software is a plus.

• Knowledge of web design principles and digital asset creation for online platforms.

📝 Enhancement Note: Explicitly listed Adobe Creative Suite as a primary tool, and detailed the type of experience preferred, especially in regulated industries, to align with Planet 13's sector. Added emphasis on compliance-related design skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a breadth of design work, including packaging concepts, marketing collateral, digital assets, and branding projects.

• Evidence of strong conceptual thinking and problem-solving through design solutions.

• Demonstrations of adherence to brand guidelines and ability to maintain brand consistency across diverse applications.

• Examples of projects completed under tight deadlines and within project scope, highlighting project management capabilities.

• Case studies or project descriptions that detail the design process, challenges, and outcomes, particularly in regulated environments. Process Documentation:

• Ability to document design processes, from initial brief to final asset delivery, ensuring clarity and repeatability.

• Understanding of workflow management systems to track project progress, feedback, and revisions efficiently.

• Familiarity with version control for design assets to manage multiple iterations and final deliverables.

📝 Enhancement Note: Tailored portfolio requirements to highlight packaging, marketing collateral, and brand consistency, which are critical for a consumer-facing brand in a regulated industry. Emphasized documentation of the design process to ensure operational efficiency.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Graphic Designers with 2-5 years of experience in Las Vegas, NV, the estimated salary range is $55,000 - $75,000 annually. This range accounts for the specialized nature of the industry and the required skills. Benefits:

• Health Insurance: Comprehensive medical, dental, and vision coverage.

• Paid Time Off: Generous vacation days, sick leave, and paid holidays.

• Retirement Savings Plan: 401(k) with potential company match.

• Employee Discounts: Potential discounts on Planet 13 products and services.

• Professional Development: Company-paid OSHA 10 Industry Training within 6 months of hire, and potential for other skill-building opportunities.

• Licensing Support: Assistance or coverage for obtaining and maintaining a marijuana agent card.

Working Hours:

• Standard Full-Time: 40 hours per week. Specific daily schedules will be determined by management to ensure operational coverage and project deadlines are met.

📝 Enhancement Note: Provided an estimated salary range based on location and experience level, as the original listing did not specify. Highlighted benefits relevant to a full-time role, including industry-specific requirements like OSHA training and marijuana agent card support.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cannabis Retail & Manufacturing. Planet 13 operates as a vertically-integrated multi-state operator, distinguishing itself with award-winning cannabis products and an unparalleled dispensary experience, positioning itself as a vanguard in the industry.

Company Size: Significant. As a multi-state operator with a large physical retail presence ("superstore"), Planet 13 likely employs a substantial number of staff across various departments, indicating a dynamic and organized corporate structure.

Founded: Planet 13 Holdings Inc. was founded to be a leader in the cannabis industry, aiming to optimize cultivation and retail experiences through technology and superior customer service.

Team Structure:

• The Graphic Designer will likely be part of the Marketing or Creative department, reporting to a Creative Director or Creative Manager.

• This role involves close collaboration with marketing specialists, copywriters, account executives, and product development teams.

• The team structure emphasizes cross-functional teamwork to ensure cohesive brand messaging and product launches. Methodology:

• Data-driven creativity: While design is creative, Planet 13 likely uses market data and customer insights to inform design choices, ensuring visual communications resonate with the target audience and support business objectives.

• Brand consistency: A core methodology is maintaining a unified brand identity across all touchpoints, from packaging to digital advertising.

• Agile project management: The need to manage multiple projects simultaneously suggests an agile approach to creative production, allowing for flexibility and rapid iteration.

Company Website: http://WWW.PLANET13.COM

📝 Enhancement Note: Infused industry-specific context (cannabis retail, multi-state operator) and emphasized the "vanguard" positioning. Structured the team and methodology sections to reflect how a creative role integrates into broader GTM and operational functions.

📈 Career & Growth Analysis

Operations Career Level: This role is an individual contributor position within the Creative/Marketing function, requiring specialized design skills and experience. It is not an operations management role in the traditional sense but contributes significantly to the Go-To-Market (GTM) strategy through visual branding and collateral.

Reporting Structure: The Graphic Designer reports to a Creative Director or Creative Manager, who oversees the broader creative strategy and team. This position involves collaboration with various departments, including marketing, product development, and potentially sales enablement teams.

Operations Impact: The Graphic Designer's work directly impacts sales and market penetration by creating visually appealing and compliant packaging, marketing materials, and digital content that drives brand recognition, customer engagement, and ultimately, sales conversions. Effective visual communication is crucial for standing out in a competitive and highly regulated market.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific design areas such as packaging design for regulated products, digital marketing design, or environmental graphics.

• Senior Designer/Art Director: With proven experience and leadership potential, advance to a Senior Graphic Designer or Art Director role, taking on more complex projects and potentially mentoring junior designers.

• Creative Lead: Move into a leadership position overseeing specific creative projects or campaigns, managing external agencies, or leading creative strategy for particular product lines.

• Cross-Departmental Mobility: Leverage understanding of brand and marketing to transition into roles within marketing management or product management, particularly within the cannabis industry.

📝 Enhancement Note: Reframed "operations" to GTM/Marketing impact, as the role is design-focused. Detailed career paths that are realistic for a graphic designer, emphasizing specialization and leadership within creative functions.

🌐 Work Environment

Office Type: In-person position at the Las Vegas superstore location. This suggests a dynamic, potentially fast-paced retail and corporate environment.

Office Location(s): Las Vegas, Nevada. The specific location is within the Planet 13 Superstore, implying a unique work setting that may involve proximity to retail operations.

Workspace Context:

• Collaboration is key: The role requires working closely with various internal teams, suggesting an open or collaborative office layout conducive to frequent communication and brainstorming.

• Creative tools and technology: Access to up-to-date design software and hardware is expected to facilitate efficient and high-quality creative production.

• Industry immersion: Working within a "superstore" environment provides direct exposure to the company's products and customer base, offering unique insights for design conceptualization.

Work Schedule: Standard full-time hours (40 hours/week) are expected, with flexibility potentially required to meet project deadlines. The emphasis on in-person work highlights the need for consistent availability during business hours.

📝 Enhancement Note: Emphasized the "in-person" nature and the unique "superstore" environment, which is a distinguishing feature of Planet 13. Highlighted the need for collaboration and access to creative tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a hiring manager will review applications and portfolios for basic qualifications and creative fit.

• Portfolio Review & Technical Interview: Candidates will present their portfolio, discussing their design process, problem-solving approaches, and experience with specific projects. This stage will assess technical skills in design software and understanding of design principles.

• Creative Challenge/Task: A practical design exercise may be given to evaluate real-time creative thinking, execution speed, and adherence to brand guidelines under pressure.

• Team/Cultural Fit Interview: Meeting with potential team members and stakeholders to assess collaboration skills, communication style, and alignment with Planet 13's company culture and values.

• Final Interview: Typically with senior leadership (e.g., Creative Director, Marketing Director) to discuss overall fit, strategic thinking, and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Showcase a diverse range of high-quality work, emphasizing projects relevant to Planet 13's industry (packaging, marketing collateral, branding).

• Tell a Story: For each project, explain the brief, your role, the design process, challenges faced, solutions implemented, and the final outcome/impact.

• Highlight Process: Detail your approach to concept development, iteration, and final production, demonstrating your problem-solving skills.

• Showcase Brand Adherence: Include examples where you successfully maintained or developed brand identity, especially within regulated sectors.

• Technical Proficiency: Be prepared to discuss your software proficiency (Adobe Creative Suite) and any specific technical challenges you overcame.

• Compliance Awareness: If possible, include examples demonstrating an understanding of regulatory constraints in design.

Challenge Preparation:

• Understand the Brief: Carefully read and understand all requirements and constraints of any design challenge.

• Brand Immersion: Research Planet 13's existing brand identity, visual language, and marketing campaigns to ensure your solution aligns.

• Time Management: Allocate your time effectively across concept, execution, and refinement.

• Clear Communication: Be prepared to articulate your design choices and rationale clearly and concisely.

📝 Enhancement Note: Provided specific advice on portfolio presentation for a graphic design role, focusing on industry relevance and process documentation. Detailed interview stages and preparation tips tailored to a creative role in a regulated industry.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential suite including Photoshop, Illustrator, and InDesign for all graphic design tasks, from vector creation to layout and image manipulation.

• Procreate/Corel Painter (Potential): May be used for digital sketching and illustration, depending on creative workflows.

• Project Management Software: Tools like Asana, Trello, or Monday.com for managing project timelines, tasks, and team collaboration.

• File Sharing & Collaboration: Platforms such as Google Drive, Dropbox, or internal company servers for asset storage and sharing.

Analytics & Reporting:

• While not primary tools for a designer, understanding how design impacts metrics may involve familiarity with:

• Web Analytics Tools (e.g., Google Analytics): To understand user engagement with digital assets.

• Social Media Analytics: To gauge the performance of social media graphics.

• Sales/Marketing Dashboards: To see how visual campaigns contribute to overall GTM performance.

CRM & Automation:

• Not directly used by the Graphic Designer, but understanding how marketing collateral integrates with CRM and automation platforms (e.g., email marketing software) can be beneficial for creating effective content.

📝 Enhancement Note: Focused on the specific software and tools a graphic designer would use, with a strong emphasis on the Adobe Creative Suite. Included potential project management and collaboration tools that are common in creative workflows.

👥 Team Culture & Values

Operations Values:

• Innovation: A commitment to pushing creative boundaries and staying at the forefront of design trends, especially within the evolving cannabis industry.

• Excellence: Striving for high-quality, impactful design that meets and exceeds expectations in a competitive market.

• Collaboration: Fostering a team-oriented environment where ideas are shared freely, and cross-functional partnerships are valued to achieve common goals.

• Compliance: Upholding the highest standards of integrity and adherence to all regulations, especially critical in the cannabis sector.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing, product, and sales teams to ensure design efforts are aligned with business objectives and target audience needs.

• Feedback-Driven: Openness to constructive criticism and iterative design processes, actively seeking and incorporating feedback from stakeholders.

• Proactive Communication: Maintaining clear and consistent communication regarding project status, potential challenges, and creative direction.

📝 Enhancement Note: Aligned "Operations Values" with core principles relevant to a creative role within a company that emphasizes innovation and compliance. Defined a collaborative style that is essential for a designer working in a team environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Regulations: Designing within the strict and often changing regulatory landscape of the cannabis industry requires constant vigilance and adaptation to ensure compliance.

• Brand Differentiation: Standing out in a crowded market with visually compelling and unique designs that capture attention and convey brand value.

• Balancing Creativity and Brand Guidelines: Maintaining creative freedom while strictly adhering to established brand standards and legal requirements.

• Managing Project Demands: Juggling multiple projects with competing deadlines and stakeholder feedback in a fast-paced environment.

Learning & Development Opportunities:

• Industry-Specific Design Certifications: Pursuing training or certifications focused on regulated product packaging or marketing.

• Advanced Software Training: Deepening expertise in specific Adobe Creative Suite modules or exploring new design technologies.

• Workshops on Branding & Marketing Strategy: Enhancing understanding of how design contributes to broader GTM strategies.

• Mentorship: Learning from senior designers or creative directors within the organization.

📝 Enhancement Note: Identified industry-specific challenges like regulatory compliance and brand differentiation, providing context for the role. Outlined development opportunities relevant to a graphic designer looking to grow within the cannabis sector.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a highly regulated industry. What were the key challenges and how did you ensure compliance?" (Assesses understanding of industry constraints and problem-solving.)

• "Walk us through your process for developing packaging design from concept to final production." (Evaluates design methodology, attention to detail, and production knowledge.)

• "How do you balance creative vision with strict brand guidelines and client feedback?" (Tests ability to manage creative output within constraints and collaborate effectively.) Company & Culture Questions:

• "What interests you about Planet 13 and the cannabis industry?" (Gauges genuine interest and research into the company.)

• "How do you stay updated on design trends and incorporate them into your work while maintaining brand integrity?" (Assesses proactivity and brand awareness.)

• "Describe a project where your design significantly impacted a marketing or sales outcome." (Focuses on results-driven design and understanding of business impact.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by showcasing your strongest, most relevant work first.

• Narrative: For each piece, clearly articulate the objective, your role, the creative process, any challenges, and the successful outcome. Use storytelling to engage the interviewer.

• Visuals: Ensure your digital portfolio is clean, easy to navigate, and visually appealing. For presentations, use high-resolution mockups.

• Technical Details: Be prepared to discuss specific software techniques, production considerations, and any specialized skills you employed.

• Relevance: Highlight projects that demonstrate experience in packaging, marketing collateral, and ideally, in regulated industries.

📝 Enhancement Note: Crafted specific interview questions that probe for relevant experience and skills for a graphic designer in the cannabis industry. Emphasized portfolio presentation strategies that highlight process, impact, and industry-specific considerations.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the JazzHR portal.

• Portfolio Customization: Tailor your portfolio to highlight projects most relevant to Planet 13's industry, focusing on packaging, marketing collateral, and branding. Ensure it demonstrates your ability to work within regulatory frameworks.

• Resume Optimization: Update your resume to clearly articulate your years of experience, proficiency in Adobe Creative Suite, and any experience in regulated industries. Quantify achievements where possible.

• Interview Preparation: Practice discussing your portfolio projects, focusing on your design process, problem-solving skills, and how your work contributes to business objectives. Prepare thoughtful questions about Planet 13's creative process and brand strategy.

• Company Research: Thoroughly research Planet 13's brand, products, market position, and recent campaigns. Understand their commitment to innovation and compliance.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with Planet 13 during the application and interview process.