Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Pavago

Location: Colombia

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: August 26, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and produce high-quality visual assets for sales and marketing initiatives, including static advertisements and comprehensive sales collateral.

• Collaborate closely with marketing and creative teams to translate concepts and creative briefs into production-ready designs that align with established brand guidelines.

• Leverage expert proficiency in Adobe Creative Suite and Figma to execute design tasks efficiently and effectively.

• Develop a deep understanding of sports, basketball, and sneaker culture to create visually engaging content that resonates with modern lifestyle audiences.

📝 Enhancement Note: While this role is for a Graphic Designer, its emphasis on supporting sales and marketing initiatives, coupled with the need for brand consistency and asset creation, places it within the broader "Marketing Operations" or "GTM Operations" support ecosystem, requiring a strategic approach to visual content development that directly impacts go-to-market efforts.

📈 Primary Responsibilities

• Create a wide range of static advertisements, sales assets, marketing collateral, and other branded visual materials tailored to specific campaign objectives.

• Translate creative direction, concepts, and marketing briefs into polished, visually compelling, and production-ready designs.

• Ensure all visual assets are engaging, on-brand, and appropriate for the intended target audience and platform.

• Adapt designs across various formats and platforms, maintaining visual integrity and brand consistency throughout diverse campaign requirements.

• Work meticulously within established brand guidelines, ensuring consistent application of typography, color palettes, imagery, and layout principles.

• Apply strong visual judgment to guarantee that every asset contributes to a cohesive and professionally executed brand presence.

• Collaborate effectively with marketing and creative stakeholders, incorporating feedback to refine designs and deliver optimal solutions.

• Partner with internal teams to fully understand campaign goals and deliver assets on schedule, ensuring timely execution of go-to-market strategies.

• Provide thoughtful design recommendations and insights to enhance campaign effectiveness and brand appeal.

📝 Enhancement Note: The responsibilities highlight a need for not just creative execution but also strategic alignment with marketing and sales objectives. The emphasis on adapting designs for different platforms and campaign requirements points to a need for understanding GTM strategies and audience segmentation from a visual communication perspective.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a comprehensive understanding of design principles and practical application in marketing and branding contexts is essential. Formal education in Graphic Design, Visual Arts, or a related field is beneficial.

Experience: Minimum of 2-5 years of proven professional experience as a Graphic Designer, with a significant focus on creating marketing and sales collateral.

Required Skills:

• Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Expert-level proficiency in Figma for collaborative design and prototyping.

• Strong understanding of brand guidelines, visual identity systems, and their practical application.

• Proven experience in creating static advertisements and various forms of marketing/sales collateral.

• Deep knowledge of typography, layout principles, composition, and visual hierarchy.

• Demonstrated ability to take creative direction, interpret feedback, and deliver high-quality, production-ready work.

• Exceptional attention to detail and commitment to maintaining design consistency.

• Excellent verbal and written communication and collaboration skills.

• Direct experience designing for sports, basketball, sneaker, lifestyle, or fashion brands.

• Genuine and strong personal familiarity with basketball and sneaker culture. Preferred Skills:

• Experience with motion graphics or video editing software for dynamic marketing assets.

• Familiarity with project management tools (e.g., Asana, Trello) for managing design workflows.

• Understanding of basic UI/UX principles for web and digital marketing assets.

• Experience with A/B testing visual elements for campaign optimization.

📝 Enhancement Note: The requirement for "expert-level proficiency" in Adobe Creative Suite and Figma, coupled with a deep understanding of branding and visual hierarchy, signals that this role demands a highly skilled designer capable of independent execution and strategic visual problem-solving within a GTM context. The specific cultural familiarity is a unique but critical requirement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 2-5 years of professional design work, with a strong emphasis on marketing and sales collateral.

• Demonstrate a clear progression from creative brief or concept to final production-ready assets, highlighting problem-solving steps.

• Include case studies or examples that illustrate the ability to adapt designs across different formats, platforms, and campaign objectives.

• Showcase projects that required adherence to strict brand guidelines and visual identity systems, proving consistency and brand stewardship.

• Present examples of static advertisements and sales collateral that effectively engaged target audiences and supported business goals. Process Documentation:

• Be prepared to discuss your personal design workflow from brief to final delivery, including how you manage feedback and iterate on designs.

• Ability to articulate how you ensure brand consistency across multiple assets and campaigns.

• Demonstrate understanding of how design assets contribute to broader marketing and sales objectives, and how you measure their effectiveness.

📝 Enhancement Note: For a design role supporting GTM, the portfolio is paramount. It needs to not only showcase aesthetic skill but also strategic thinking regarding brand application, audience resonance, and the direct support of sales and marketing efforts. The emphasis on "production-ready" work implies a need for understanding technical specifications for various media.

💵 Compensation & Benefits

Salary Range: Given the role is remote and based in Colombia, and requires expert-level proficiency in design tools, the estimated salary range is between $25,000 - $40,000 USD annually. This range is based on industry benchmarks for mid-level graphic designers with specialized skills in marketing collateral and strong cultural understanding, adjusted for the Colombian market and remote work context.

Benefits:

• Full-time employment with a competitive salary.

• Opportunity to work remotely from Colombia.

• Alignment with U.S. Business Hours, providing a structured work schedule.

• Exposure to a dynamic company culture and potentially diverse client projects.

• Opportunity to contribute to impactful sales and marketing initiatives for a growing company.

Working Hours: 40 hours per week, aligned with U.S. Business Hours. This typically means working during the standard business day in the United States, which will require flexibility for those in Colombian time zones.

📝 Enhancement Note: The salary estimate is a crucial enhancement as it was not provided. The range is based on typical market rates for remote graphic designers with expert skills in Adobe Creative Suite and Figma, considering the cost of living and talent pool in Colombia. Alignment with U.S. business hours is a significant factor that impacts work-life balance and should be clearly stated.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago operates within the broader technology and services sector, likely focusing on talent solutions or outsourcing for international clients. The specific client this role supports is in the sports, basketball, and sneaker culture niche, indicating a vibrant and trend-aware market segment.

Company Size: Information on Pavago's exact size is not directly provided, but Workable listings often represent companies ranging from startups to established mid-sized firms. The need for specialized remote talent suggests an organization with a global reach and a focus on efficient talent acquisition.

Founded: The founding date of Pavago is not specified, but its presence on Workable indicates an active recruitment strategy, suggesting it is an established entity or a rapidly growing startup.

Team Structure:

• The Graphic Designer will likely be part of a broader marketing or creative team, potentially reporting to a Creative Lead or Marketing Manager.

• Close collaboration is expected with marketing stakeholders, sales teams, and potentially brand managers from the client's side.

• The remote nature of the role implies a need for strong asynchronous communication and digital collaboration tools. Methodology:

• Design work will be guided by established brand guidelines and creative briefs, ensuring adherence to visual identity systems.

• Emphasis will be placed on translating strategic marketing objectives into effective visual assets.

• Collaboration will involve iterative feedback loops to refine designs and meet campaign goals.

Company Website: https://pavago.co/

📝 Enhancement Note: By inferring Pavago's likely business model from the Workable platform and the role description, we can contextualize the company's operational needs and the environment the designer will work within. The client's industry is a key differentiator for the role's success.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, typically requiring 2-5 years of professional experience. It offers a solid foundation for a career in visual design, with a strong emphasis on marketing and sales enablement.

Reporting Structure: The designer will likely report to a Creative Lead, Marketing Manager, or potentially a dedicated Operations Manager responsible for creative resources. Collaboration will extend to marketing specialists, sales enablement teams, and client-side representatives.

Operations Impact: As a Graphic Designer supporting sales and marketing, this role directly impacts the effectiveness of go-to-market strategies. High-quality, on-brand visual assets can significantly influence lead generation, conversion rates, brand perception, and overall sales success. The designer's work is integral to presenting a professional and compelling brand image to potential customers.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design software (Adobe Suite, Figma) and potentially explore motion graphics, UI/UX, or digital advertising design.

• Brand Stewardship: Potential to become a key custodian of the client's brand identity, leading to increased responsibility and strategic input on visual campaigns.

• Industry Expertise: Develop a niche specialization in designing for sports, basketball, and sneaker culture, which can open doors to other roles within this vibrant industry.

• Project Leadership: As experience grows, opportunities may arise to lead design aspects of specific campaigns or manage smaller design projects.

📝 Enhancement Note: Framing this role within "Operations" highlights its function in enabling GTM teams. Growth opportunities are tied to deepening design skills and understanding how visual communication drives business outcomes.

🌐 Work Environment

Office Type: This is a fully remote position. The "office" is the designer's chosen workspace, requiring self-discipline and a conducive environment for focused creative work.

Office Location(s): The role is open to candidates located in Colombia, allowing them to work from their home or a co-working space within the country.

Workspace Context:

• A remote setup necessitates reliable internet connectivity and a personal workstation equipped with the required software.

• Collaboration will primarily occur through digital channels, including video conferencing, instant messaging, and shared design platforms.

• The environment encourages autonomy and self-management, with clear objectives set by management.

Work Schedule: The role requires adherence to U.S. Business Hours. This means the designer will need to be available and productive during a significant portion of the standard workday in the United States, which will require careful time management to balance personal life and professional responsibilities.

📝 Enhancement Note: The remote aspect is central. Emphasizing the need for a suitable home office setup and the implications of U.S. business hours is crucial for setting expectations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Recruiter Screening: A preliminary conversation to assess general qualifications, cultural fit, and understanding of the role's requirements, including design tool proficiency and cultural familiarity.

• Client Interview: A more in-depth discussion with the client's hiring manager or team. This stage will focus heavily on design skills, portfolio review, and assessing the candidate's understanding of the sports/sneaker culture. Expect questions about specific design choices and problem-solving approaches.

• Offer & Onboarding: Successful candidates will receive an offer and proceed with the onboarding process.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your expertise in static ads, sales collateral, and brand guideline adherence. Prioritize work relevant to sports, lifestyle, or fashion brands.

• Showcase Process: For key projects, include a brief overview of the creative brief, your design process, challenges faced, and how you arrived at the final solution. This demonstrates strategic thinking.

• Highlight Culture Fit: Include work that clearly demonstrates your understanding and visual language of basketball, sneaker, and sports culture. This is a critical differentiator for this role.

• Technical Proficiency: Ensure your portfolio reflects expert-level use of Adobe Creative Suite and Figma. Be prepared to discuss your workflow and tool choices.

• Conciseness is Key: Aim for a portfolio that is impactful and easy to navigate, ideally with a mix of diverse projects and strong anchor pieces.

Challenge Preparation:

• While not explicitly mentioned, be prepared for potential design challenges during the client interview. These might involve adapting an existing asset or creating a quick concept based on a brief.

• Practice articulating your design decisions clearly and concisely, explaining the rationale behind your choices, especially concerning brand consistency and audience resonance.

📝 Enhancement Note: The interview process emphasizes both technical design skills and specific cultural knowledge. Portfolio tips are tailored to highlight these critical aspects, especially the cultural relevance.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert-level proficiency required in Photoshop, Illustrator, and InDesign for creating and editing a wide range of visual assets.

• Figma: Expert-level proficiency required for collaborative design, prototyping, and potentially handoff to development or production teams.

Analytics & Reporting:

• While not a primary focus of the role, understanding how design impacts metrics (e.g., click-through rates on ads, engagement with collateral) is beneficial. Familiarity with analytics dashboards where design performance might be tracked is a plus. CRM & Automation:

• Not directly applicable to the core design function, but awareness of how marketing automation platforms and CRMs utilize visual assets can be advantageous.

📝 Enhancement Note: The explicit mention of "expert-level proficiency" in Adobe Creative Suite and Figma is critical and should be highlighted as the core technical requirement.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to producing high-quality, polished, and production-ready design assets that meet stringent standards.

• Brand Stewardship: Deep respect for and adherence to brand guidelines, ensuring visual consistency and integrity across all outputs.

• Cultural Resonance: A passion for and genuine understanding of sports, basketball, and sneaker culture, enabling the creation of authentic and engaging content.

• Collaboration & Responsiveness: A willingness to work effectively with remote teams, incorporate feedback, and adapt designs efficiently.

• Detail-Oriented Approach: Meticulous attention to detail in all aspects of design, from typography to layout, ensuring error-free deliverables.

Collaboration Style:

• Primarily remote and asynchronous, relying on digital communication tools and platforms.

• Iterative, with a focus on incorporating feedback from marketing and creative stakeholders.

• Proactive in seeking clarity on briefs and campaign objectives to ensure design alignment.

📝 Enhancement Note: These values are inferred from the job description's emphasis on quality, brand adherence, cultural understanding, and collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration: Effectively communicating design ideas and receiving feedback in a fully remote setting can be challenging.

• Balancing U.S. Hours: Working aligned with U.S. Business Hours from Colombia may require significant adjustments to personal schedules and lifestyle.

• Rapid Design Iteration: The need to translate feedback and iterate quickly on designs while maintaining high quality.

• Cultural Nuance: Ensuring designs authentically capture the specific nuances of basketball and sneaker culture for a discerning audience.

Learning & Development Opportunities:

• Advanced Design Techniques: Deepening expertise in Adobe Creative Suite and Figma, potentially exploring advanced features or plugins.

• GTM Strategy Understanding: Gaining insight into how design contributes to broader sales and marketing strategies, improving effectiveness.

• Niche Industry Immersion: Becoming a go-to designer for sports and lifestyle brands, building a strong reputation in a specialized market.

• Remote Work Best Practices: Honing skills in remote collaboration, project management, and self-discipline.

📝 Enhancement Note: Identifying potential challenges and corresponding growth opportunities provides a realistic outlook for candidates and highlights areas for professional development.

💡 Interview Preparation

Strategy Questions:

• Portfolio Walkthrough: Be prepared to walk through 2-3 key projects from your portfolio, explaining your design process, challenges, and how you met the objectives. Focus on projects involving marketing collateral, static ads, and brands with a strong cultural element.

• Cultural Understanding: Expect questions about your familiarity with basketball and sneaker culture. Be ready to discuss specific trends, visual languages, and why certain designs resonate with these communities.

• Tool Proficiency: Be ready to discuss your experience and workflow with Adobe Creative Suite and Figma. Practical questions or a short design exercise might be involved.

• Brand Adherence: How do you ensure consistency when working with strict brand guidelines? Be prepared with examples.

• Remote Collaboration: How do you manage communication and feedback in a remote team environment?

Company & Culture Questions:

• Research Pavago and its services. Understand its role in connecting companies with remote talent.

• Consider how your design skills can specifically support a company operating in the sports and lifestyle niche.

• Be prepared to discuss your preferred work style and how you contribute to team success in a remote setting. Portfolio Presentation Strategy:

• Tell a Story: For each selected project, narrate the journey from brief to final asset.

• Highlight Impact: Where possible, quantify the impact of your designs (e.g., increased engagement, successful campaign execution).

• Emphasize Culture: Clearly showcase how your understanding of sneaker/basketball culture informed your design decisions.

• Demonstrate Versatility: Show a range of work that highlights your ability to adapt to different styles and formats within the specified niche.

• Technical Clarity: Be ready to discuss the tools and techniques used, especially your expertise in Adobe Suite and Figma.

📝 Enhancement Note: Preparation advice is tailored to the specific requirements of this role, emphasizing the unique blend of design skills and cultural knowledge.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Workable link.

• Customize Your Resume: Highlight your experience with graphic design, Adobe Creative Suite, Figma, brand guideline adherence, and any direct experience with sports/lifestyle brands. Quantify achievements where possible.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, easily accessible (link provided with application), and prominently features relevant work showcasing static ads, sales collateral, and your understanding of sneaker/basketball culture.

• Practice Your Pitch: Be ready to articulate your experience, design philosophy, and cultural insights during the initial recruiter screening and client interview. Practice explaining your portfolio pieces concisely.

• Research Pavago and the Client Niche: Understand Pavago's business and the target market of the client you'll be supporting to demonstrate genuine interest and alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with Pavago before making application decisions.