Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Ozcare

Location: Kangaroo Point, Queensland, Australia

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: 2026-06-11

Experience Level: 3-5 Years

Remote Status: On-site

🚀 Role Summary

• Drive brand storytelling and creative execution across diverse platforms, including digital channels, print media, and comprehensive campaigns.

• Develop and maintain a strong, consistent brand identity that resonates with target audiences and upholds organizational values of compassion, respect, and integrity.

• Collaborate closely with marketing and communications teams to conceptualize and deliver engaging, high-quality design assets.

• Manage the end-to-end design process from concept generation to final artwork delivery for a variety of collateral, including press ads, brochures, websites, email campaigns, and social media content.

📝 Enhancement Note: This role is positioned within a purpose-driven organization, implying a need for design that not only looks good but also effectively communicates mission and impact. The emphasis on "meaningful design" and "telling that story" suggests a strategic approach to visual communication beyond mere aesthetics.

📈 Primary Responsibilities

• Lead the design and artwork creation for all organizational communications, spanning print, digital, and integrated campaign initiatives.

• Conceptualize and develop innovative design solutions that align with overarching marketing strategies and the established brand direction.

• Ensure meticulous maintenance and evolution of the Ozcare brand guidelines across all internal and external touchpoints to uphold brand integrity.

• Provide creative support for photography and videography projects, contributing to holistic campaign execution and visual storytelling.

• Foster strong collaborative relationships with cross-functional teams to ensure the timely delivery of impactful and high-quality communications.

📝 Enhancement Note: The responsibility of "maintaining and evolving the Ozcare brand" suggests that this role will be instrumental in shaping the visual identity of a well-established organization, requiring a strategic understanding of brand management alongside design execution.

🎓 Skills & Qualifications

Education: Qualifications in Creative Industries, Design, or a closely related field. A Bachelor's degree in a relevant discipline is highly beneficial.

Experience: 3-5 years of demonstrated experience in graphic design, visual communications, or a similar creative role.

Required Skills:

• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.

• A strong understanding of brand strategy principles and their application in design.

• Solid grasp of marketing principles and how design supports marketing objectives.

• Proven experience in delivering high-quality design assets for both print and digital media.

• Excellent visual communication skills, with a keen eye for detail, typography, and layout.

• Ability to translate creative concepts into compelling visual narratives. Preferred Skills:

• Experience with web design principles and UI/UX considerations.

• Familiarity with content management systems (CMS) for digital asset deployment.

• Basic understanding of photography and videography principles for campaign support.

• Experience in a not-for-profit or social services sector.

📝 Enhancement Note: The requirement for a "solid understanding of brand strategy and marketing principles" indicates that this role is not purely execution-based. Candidates are expected to think strategically about how their designs contribute to broader organizational goals and brand perception.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of design projects demonstrating proficiency across print and digital mediums.

• Include examples of brand identity development or significant brand application across multiple touchpoints.

• Present case studies that highlight creative concept development from brief to final execution.

• Provide examples of how design has been used to support marketing campaigns or communicate specific organizational messages.

• Demonstrate experience in maintaining brand consistency and adhering to brand guidelines. Process Documentation:

• Illustrate workflows for managing design projects from initial brief to final delivery, including revision processes.

• Show how design concepts are developed and aligned with marketing strategies.

• Detail methods for ensuring brand consistency across various collateral types.

• Present examples of collaboration with marketing or communications teams on campaign execution.

📝 Enhancement Note: A strong portfolio is critical for this role, as it serves as the primary evidence of a candidate's ability to execute high-quality design and strategically apply brand principles. The emphasis on process within the portfolio will highlight organizational and workflow capabilities.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 3-5 years of experience in Brisbane, Queensland, Australia, a competitive salary range is estimated to be between AUD $65,000 - $85,000 per annum. This estimate considers the cost of living in Brisbane and the specialized skills required for brand strategy and multi-channel design execution.

Benefits:

• Supportive work environment that fosters collaboration and professional development.

• Opportunities for career growth and advancement within the organization.

• Chance to contribute to a purpose-led brand with a significant social impact.

• Professional development opportunities, including potential for training and skill enhancement.

• [Specific details on standard Australian employment benefits like superannuation, paid leave, etc., would typically be included here.]

Working Hours: This is a full-time position, typically equating to 40 hours per week, with standard business operating hours.

📝 Enhancement Note: The salary range is an estimate based on typical market rates for this role and location. Actual compensation will be determined by Ozcare based on the candidate's experience, qualifications, and the specific scope of responsibilities. The provided benefits are inferred from the company's description of its culture and commitment to employee growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Social Services / Healthcare. Ozcare operates within the vital sector of social services, providing essential care and support to individuals and communities. This context implies a culture that values empathy, integrity, and a commitment to client well-being.

Company Size: Ozcare is a significant organization within the Australian social services sector, likely employing a substantial number of staff across various departments and locations. This size suggests a structured environment with established processes but also opportunities for cross-departmental collaboration.

Founded: [Founding date not provided, but Ozcare is a long-standing organization with a significant presence in Queensland, suggesting a stable and experienced organizational foundation.]

Team Structure:

• The Graphic Designer will likely be part of the Marketing and Communications department, working closely with marketing managers, communication specialists, and potentially other creative professionals.

• Collaboration is expected across various departments, including client services, fundraising, and program management, to ensure all visual communications align with organizational goals.

• The role may involve reporting to a Marketing Manager or Creative Director, with direct interaction with senior leadership on key branding initiatives. Methodology:

• Design projects will likely follow a structured workflow, involving brief intake, concept development, stakeholder feedback, revisions, and final asset delivery.

• Emphasis will be placed on data-informed design decisions where possible, using campaign performance and audience insights to refine creative approaches.

• Brand consistency will be maintained through adherence to style guides and proactive communication with stakeholders.

Company Website: [ozcare.org.au]

📝 Enhancement Note: The company's industry in social services is a crucial aspect of its culture. Design work will need to be sensitive, impactful, and aligned with a mission-driven approach, focusing on dignity and support for clients.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level to senior individual contributor within the design function. It involves leading design execution and contributing strategically to brand management, requiring a blend of creative talent and practical application of design principles.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or Head of Communications, working within a dedicated marketing or brand team. This structure provides clear guidance and opportunities for strategic input.

Operations Impact: The Graphic Designer's work will directly influence Ozcare's public perception, brand recognition, and the effectiveness of its marketing and communication campaigns. High-quality, consistent design is critical for building trust and engaging with clients, donors, and stakeholders, thereby supporting the organization's mission and operational goals.

Growth Opportunities:

• Specialization: Develop expertise in specific design areas such as digital marketing design, campaign creative direction, or brand system management.

• Leadership: Progress into a Senior Graphic Designer or Art Director role, potentially leading smaller design projects or mentoring junior designers.

• Skill Expansion: Acquire new skills in areas like motion graphics, UX/UI design, or digital asset management through professional development and on-the-job training.

📝 Enhancement Note: The "purpose-led brand" aspect suggests that growth may also involve taking on design responsibilities for new initiatives or programs that directly support Ozcare's mission, offering a unique form of career satisfaction.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office-based work environment at Ozcare's Kangaroo Point location. This setting facilitates direct collaboration, spontaneous brainstorming, and strong team cohesion.

Office Location(s): Kangaroo Point, Queensland, Australia. This location offers accessibility within the Greater Brisbane area.

Workspace Context:

• The workspace is expected to be collaborative, with opportunities for direct interaction with marketing and communications teams.

• Access to necessary design software and hardware (Adobe Creative Suite on Mac/PC) will be provided.

• The environment will likely foster a culture of shared creativity and feedback, crucial for design iterations and campaign development.

Work Schedule: Standard full-time business hours, typically Monday to Friday, 9 am to 5 pm, with potential for occasional flexibility to meet campaign deadlines.

📝 Enhancement Note: An on-site role in a physical office space for a social services organization often implies a more grounded, team-oriented atmosphere, where the impact of one's work is visibly connected to the organization's mission and client interactions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of CV and portfolio to assess technical skills, experience, and alignment with brand strategy requirements.

• First Interview: Discussion with the hiring manager (e.g., Marketing Manager) focusing on experience, creative approach, and understanding of brand principles. Portfolio walkthrough and discussion of past projects.

• Skills Assessment/Creative Challenge: A practical design task or case study evaluation to assess problem-solving skills, creativity, and ability to work within brand guidelines under timed conditions.

• Final Interview: Meeting with senior stakeholders (e.g., Head of Marketing/Communications) to discuss overall fit with company culture, strategic thinking, and potential impact.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase your ability to handle brand strategy, multi-channel design, and campaign execution. Prioritize work that demonstrates your understanding of purpose-driven design.

• Tell a Story: For each project, clearly articulate the brief, your creative process, the challenges faced, your solutions, and the impact of your design (e.g., improved engagement, brand consistency). Use visuals effectively to guide the viewer.

• Highlight Brand Application: Specifically showcase how you've applied or evolved brand guidelines, ensuring consistency across various platforms.

• Demonstrate Technical Proficiency: Be ready to discuss your software proficiency (Adobe Creative Suite) and any specific techniques or workflows you employed.

• Tailor to Ozcare: If possible, include a speculative piece or a conceptual approach to a hypothetical Ozcare campaign that demonstrates your understanding of their mission and audience.

Challenge Preparation:

• Understand the Brief: Carefully read and deconstruct any design challenge brief, identifying key objectives, target audience, and constraints.

• Time Management: Practice designing within a limited timeframe, focusing on delivering a polished, strategic concept rather than perfection.

• Articulate Your Process: Be prepared to clearly explain your design decisions, rationale, and how your solution addresses the brief and aligns with brand principles.

📝 Enhancement Note: The emphasis on a "purpose-led brand" and "meaningful design" means interviewers will be looking for candidates who can connect their creative output to the organization's mission and values, not just aesthetic appeal.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for all core design and artwork tasks.

• Adobe Acrobat Pro: For PDF creation, editing, and print-ready file preparation.

• File Management Systems: Experience with cloud storage (e.g., Google Drive, Dropbox) or internal server systems for asset organization and sharing.

Analytics & Reporting:

• While not a direct analytics role, understanding how design impacts digital metrics (e.g., click-through rates, engagement on social media) is beneficial. Familiarity with digital analytics platforms (e.g., Google Analytics) may be advantageous for understanding campaign performance. CRM & Automation:

• Familiarity with email marketing platforms (e.g., MailChimp, HubSpot) for designing and preparing email campaign assets.

• Understanding of digital asset management (DAM) systems for organizing and distributing creative assets.

📝 Enhancement Note: The core requirement is strong Adobe Creative Suite proficiency. While other tools are beneficial, the emphasis is on the candidate's ability to produce high-quality design assets using industry-standard software.

👥 Team Culture & Values

Operations Values:

• Compassion: Designs should be empathetic and considerate of the diverse needs of Ozcare's clients.

• Respect: Uphold the dignity of individuals in all visual communications.

• Integrity: Maintain honesty and transparency in all design work and brand representation.

• Purpose-Driven: Every design should contribute to Ozcare's mission of making a meaningful difference in people's lives.

• Excellence: Strive for high-quality execution and innovative solutions in all creative endeavors.

Collaboration Style:

• Team-Oriented: Work collaboratively with marketing, communications, and other departments to achieve shared goals.

• Feedback Integration: Be open to constructive feedback and revisions to refine design outcomes.

• Proactive Communication: Engage in clear and timely communication with stakeholders regarding project status, potential challenges, and creative direction.

• Brand Stewardship: Act as a guardian of the Ozcare brand, ensuring all visual output aligns with organizational standards and values.

📝 Enhancement Note: The company's stated values (compassion, respect, integrity) are central to its identity and will heavily influence the expected tone and approach of its visual communications. Designers must be able to translate these values into their creative work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creative Innovation: Ensuring all designs adhere to strict brand guidelines while still being fresh, engaging, and innovative for various campaigns.

• Managing Multiple Projects and Deadlines: Effectively prioritizing and managing a diverse workload from different departments with competing deadlines.

• Translating Complex Social Issues into Accessible Visuals: Creating design assets that clearly and sensitively communicate the impact and services of Ozcare to a broad audience.

• Adapting to Evolving Digital Trends: Staying current with design trends and technologies in digital marketing and social media to ensure Ozcare's visual presence remains modern and effective.

Learning & Development Opportunities:

• Advanced Design Techniques: Training in new Adobe features, motion graphics, or advanced digital design principles.

• Brand Management: Deeper involvement in brand strategy, style guide development, and brand audits.

• Cross-Functional Exposure: Opportunities to learn about other areas of the organization, such as marketing strategy, client services, or fundraising, to better inform design decisions.

• Industry Best Practices: Attending workshops or webinars focused on design for non-profits or social impact organizations.

📝 Enhancement Note: The primary challenge will revolve around aligning creative output with the organization's mission and values, requiring a design approach that is both aesthetically strong and deeply empathetic.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a campaign to raise awareness for Ozcare's new aged care services, considering our values of compassion and respect?" (Focus on conceptualization, target audience, and tone.)

• "Describe a time you had to balance strict brand guidelines with a creative brief. What was your process and outcome?" (Assess ability to innovate within constraints.)

• "How do you ensure brand consistency across print and digital platforms?" (Evaluate understanding of brand management and multi-channel application.) Company & Culture Questions:

• "What interests you about working for a purpose-driven organization like Ozcare, specifically within the social services sector?" (Gauge alignment with mission and values.)

• "How do you approach receiving and incorporating feedback on your designs?" (Assess collaboration and receptiveness to critique.)

• "How do you see design contributing to Ozcare's overall mission and impact?" (Evaluate strategic thinking about design's role.) Portfolio Presentation Strategy:

• Narrative Flow: Structure your portfolio presentation around key projects, telling a story for each: the challenge, your creative solution, and the impact.

• Highlight Strategic Thinking: Emphasize why you made certain design choices, linking them back to the brief, brand strategy, or target audience.

• Showcase Adaptability: Present a range of work that demonstrates your versatility across different mediums and project types.

• Prepare for Q&A: Be ready to answer detailed questions about your process, tools, and decision-making for each project.

📝 Enhancement Note: Interviewers will be keen to understand not just what you can design, but how you think about design in the context of Ozcare's mission and values. Be prepared to articulate the strategic purpose behind your creative decisions.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Ozcare careers portal.

• Curate Your Portfolio: Select 3-5 of your most impactful design projects that best showcase your skills in brand strategy, multi-channel design, and creative concept development. Ensure these projects highlight your ability to work with established brands and align with mission-driven communication.

• Tailor Your Resume: Emphasize your 3-5 years of experience, specific Adobe Creative Suite proficiencies, and any experience relevant to the social services sector or purpose-driven organizations. Quantify achievements where possible (e.g., "Designed campaign materials that increased engagement by X%").

• Prepare Your Narrative: Be ready to articulate your design process, creative rationale, and how your work aligns with Ozcare's values of compassion, respect, and integrity during interviews. Practice presenting your portfolio projects concisely.

• Research Ozcare: Familiarize yourself with Ozcare's mission, services, and current marketing efforts. Understand their target audience and key messaging to better tailor your application and interview responses to their specific needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.