Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Lightspeed Commerce, Inc.

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Marketing / Creative & Media

Date Posted: 2026-05-06

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• This role is crucial for executing marketing campaigns and supporting broader brand initiatives within the EMEA region, focusing on creating visually compelling assets that drive market penetration.

• The Graphic Designer will be instrumental in maintaining and evolving Lightspeed's global brand identity through high-quality, pixel-perfect design outputs across various digital and physical channels.

• A key aspect involves developing engaging, trend-forward social media content, particularly for Instagram expansion, and high-performing ad creatives optimized for paid digital channels.

• The position requires significant collaboration with a multidisciplinary marketing and creative team, contributing to the visual communication of Lightspeed's omnichannel commerce platform to diverse audiences.

📝 Enhancement Note: The role is specifically for the EMEA market, reporting to the Managing Art Director of EMEA, indicating a need for understanding regional nuances in design and marketing. The emphasis on "pixel-perfect outputs according to media specifications" suggests a strong requirement for technical proficiency and attention to detail in digital asset creation.

📈 Primary Responsibilities

• Produce high-quality, pixel-perfect graphic assets tailored to specific media specifications for digital and print campaigns across the EMEA region.

• Ensure unwavering brand consistency and uphold Lightspeed's high-quality design standards across all created materials and channels.

• Design compelling and trend-forward visual content for social media platforms, including engaging Reels, Stories, and carousel posts, to support Instagram expansion efforts.

• Develop high-performing ad creatives optimized for various paid digital advertising channels, focusing on driving engagement and conversion rates.

• Create impactful visual collateral for both digital and in-person events, encompassing large-scale trade show booth graphics, promotional materials, and event signage.

• Collaborate closely with designers, product marketers, content writers, and marketing managers to conceptualize and execute integrated marketing initiatives.

• Manage and meet individual project deadlines effectively, ensuring timely delivery of design assets with direction from the project manager.

• Build and continuously expand an internal Canva template library to empower the wider team to create on-brand social content independently.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand support and tactical execution of creative assets for diverse marketing channels, with a particular focus on digital performance and social media engagement. The requirement to build a Canva template library indicates a role that supports broader marketing enablement.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong foundation in design principles and practical application is expected, likely through formal education or equivalent professional experience.

Experience: Minimum of 3+ years of multidisciplinary design work experience, with a significant focus on digital media design.

Required Skills:

• A robust portfolio demonstrating creativity, quality work, and a strong understanding of foundational design principles (typography, layout, color theory).

• Advanced proficiency in the Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign).

• High-level proficiency with Figma for collaborative design and prototyping.

• Expertise in Canva for template creation and broader team enablement.

• Proven ability to balance creative aesthetics with performance metrics in design outputs.

• Exceptional attention to detail, with a keen eye for elevating designs from good to great.

• High level of proficiency in English, both written and verbal.

• Demonstrated ability to multitask effectively, maintain high organization, and execute tasks within tight timelines.

• A passion for design and a commitment to staying current with the latest design trends and technologies.

Preferred Skills:

• Experience in motion graphics design.

• Experience in filming and editing short videos.

• Familiarity with UI/UX principles for digital asset optimization.

📝 Enhancement Note: The emphasis on specific tools like Adobe Creative Suite, Figma, and Canva, alongside a required minimum of 3 years of experience, signifies a mid-level role. The inclusion of AI design tools points to a forward-thinking approach to design workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of design projects, with a strong emphasis on digital media, social media campaigns, and ad creatives.

• Demonstrated ability to translate marketing objectives into visually effective designs that align with brand guidelines.

• Case studies or project examples that highlight the designer's process, from concept development to final execution, showcasing problem-solving skills.

• Evidence of work that balances creative appeal with performance-driven outcomes (e.g., engagement rates, click-through rates).

Process Documentation:

• While not explicitly stated as a requirement for documentation, candidates should be prepared to articulate their design process, including:

  • Workflow for concept development, design iteration, and final asset delivery.

  • Methods for collaborating with stakeholders and incorporating feedback.

  • Strategies for managing multiple projects and deadlines efficiently.

  • Approaches to ensuring brand consistency and adherence to specifications.

📝 Enhancement Note: The core requirement is a strong portfolio that visually communicates the candidate's skills and experience. Candidates should be ready to discuss their design process and how they approach creative challenges, with a focus on tangible results and brand alignment.

💵 Compensation & Benefits

Salary Range:

Given the London location, mid-level experience (3+ years), and the nature of the role within a publicly traded tech company (Lightspeed Commerce, Inc.), a competitive salary range is expected. Based on industry benchmarks for Graphic Designers in London with this experience level, the estimated annual salary range is £40,000 - £55,000. This estimate considers the cost of living in London and the company's likely compensation structure for creative roles.

Benefits:

• Lightspeed RSU program (Employee Stock Options)

• Unlimited Paid Time Off policy

• Flexible working policy

• Comprehensive Health Insurance

• People Experience benefit: Ability to work from anywhere in the world for 60 days per year.

• Health and wellness benefits

• Commute travel reimbursement

Working Hours:

• Standard full-time working hours are assumed to be approximately 40 hours per week.

• The role offers a flexible working policy and a hybrid work arrangement, requiring 3 days per week in the London office.

📝 Enhancement Note: The salary estimate is based on general market data for London and the specified experience level for a Graphic Designer. Actual compensation may vary based on the candidate's specific skills, portfolio, and internal compensation bands. The benefits package is extensive, emphasizing flexibility and employee ownership.

🎯 Team & Company Context

🏢 Company Culture

Industry: Lightspeed Commerce operates in the Software as a Service (SaaS) sector, specifically focusing on commerce solutions for retail, hospitality, and golf businesses. They are a key player in the omnichannel commerce space, providing integrated platforms that unify online and physical operations.

Company Size: Lightspeed Commerce is a publicly traded company with a significant global presence, indicating a medium to large enterprise size. This means established processes and structures, but also opportunities for impact within specific teams.

Founded: Founded in Montréal, Canada, in 2005, Lightspeed has grown significantly, demonstrating a history of innovation and expansion. The company's ethos of inclusion, originating from its founding in Montreal's gay village, is a core cultural tenet.

Team Structure:

• The role is within the Marketing team, specifically supporting initiatives in the EMEA region.

• The Graphic Designer reports to the Managing Art Director of EMEA.

Methodology:

• The team's approach likely involves data-driven decision-making for creative assets, focusing on performance metrics and campaign effectiveness.

• Workflow planning and optimization are key, with an emphasis on efficiency and meeting project deadlines.

• Automation and efficiency practices are encouraged, as indicated by the mention of AI design tools.

Company Website: https://www.lightspeedhq.com/

📝 Enhancement Note: The company culture emphasizes inclusion, innovation, and a data-driven approach to marketing and design. The global reach of Lightspeed suggests a dynamic and fast-paced environment, while its established history implies a stable yet growth-oriented organization.

📈 Career & Growth Analysis

Operations Career Level: This Graphic Designer role is positioned at a mid-level. It requires independent execution of design tasks, a strong portfolio of past work, and the ability to contribute creatively while adhering to brand guidelines and performance objectives. The role is focused on campaign execution and asset creation rather than strategic design direction.

Reporting Structure: The role reports directly to the Managing Art Director of EMEA. This suggests clear guidance and mentorship opportunities within the creative function for the region.

Operations Impact: While this is a creative role, its "operations" impact is through supporting marketing initiatives that drive customer acquisition, engagement, and brand positioning. High-performing visual assets directly contribute to Lightspeed's success in the EMEA market by enhancing its brand perception and the effectiveness of its marketing campaigns.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in digital media design, motion graphics, video production, and potentially explore new AI design tools.

• Specialization: Potential to specialize in specific areas like social media content creation, ad creative optimization, or event branding within the EMEA market.

• Leadership Potential: With strong performance and demonstrated leadership qualities, there could be pathways towards Senior Graphic Designer roles or even Art Director positions within Lightspeed, potentially leading teams or overseeing larger creative projects. The mention of "tons of growth opportunities into technical or people management roles" in the benefits section is a strong indicator.

📝 Enhancement Note: The growth opportunities are framed around expanding design skills, specializing in key marketing channels, and progressing within the creative hierarchy or into management. The company's emphasis on growth for its employees is a significant positive for career development.

🌐 Work Environment

Office Type: The role operates on a hybrid model, requiring 3 days per week in the London office. This suggests a professional office environment designed to foster collaboration and creativity.

Office Location(s): The primary office location mentioned is London, England. Specific details about the office amenities and accessibility would be available upon further inquiry or during the interview process.

Workspace Context:

• The office environment is likely designed to facilitate collaboration among designers, marketers, and other team members, supporting the "yes and" attitude mentioned in the requirements.

• Access to necessary design tools and technology is implied, with a focus on modern and proven technologies.

Work Schedule:

• The standard work schedule is approximately 40 hours per week.

• A flexible working policy is in place, complementing the hybrid model, providing a degree of autonomy over work hours where feasible.

📝 Enhancement Note: The hybrid model in London balances in-office collaboration with remote flexibility, catering to modern work preferences. The emphasis on a supportive and collaborative workspace is a key feature of the work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational skills, experience, and creative output.

• Creative Assessment/Challenge: Candidates may be asked to complete a design challenge or case study related to Lightspeed's business or marketing needs to evaluate their problem-solving skills, design process, and ability to meet specific briefs.

• Team/Hiring Manager Interviews: Discussions focused on design philosophy, collaboration style, experience with required tools, and cultural fit. This stage will likely involve presenting and discussing portfolio pieces.

• Final Interview: Potentially with senior leadership to discuss overall fit and long-term career aspirations.

Portfolio Review Tips:

• Curate Strategically: Showcase a range of projects that directly align with the job description, emphasizing digital media, social media assets, and ad creatives.

• Highlight Process: For key projects, detail your design process: the brief, challenges, your approach, iterations, and the final outcome. Use storytelling to explain your design decisions.

• Showcase Results: Where possible, include metrics or explain the impact of your designs (e.g., engagement rates, conversion improvements).

• Demonstrate Tool Proficiency: Ensure your portfolio reflects your advanced skills in Adobe Creative Suite, Figma, and Canva.

• Brand Consistency Examples: Include work that demonstrates your ability to maintain brand identity across different platforms.

• AI Tool Integration: If you have projects where AI tools were used to enhance workflows or output, be prepared to discuss this.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge prompt, identifying key objectives, target audience, and constraints.

• Time Management: Practice completing design tasks within realistic timeframes, mimicking potential challenge durations.

• Presentation Skills: Prepare to present your work clearly and concisely, articulating your design choices and their strategic rationale.

• Company Context: Research Lightspeed’s current marketing campaigns, brand aesthetic, and target markets to inform your approach.

📝 Enhancement Note: The interview process will likely involve practical assessments of design skills and creative thinking, alongside evaluations of cultural fit and collaboration abilities. A well-prepared portfolio and clear articulation of one's design process are critical for success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency expected in Photoshop, Illustrator, and InDesign for creating a wide range of graphic assets.

• Figma: High-level proficiency required for collaborative design, prototyping, and potentially UI elements of digital assets.

• Canva: Expertise needed for building and maintaining an internal template library, enabling broader team use.

Analytics & Reporting:

CRM & Automation:

• The role does not directly involve CRM management or automation setup, but understanding how design assets are deployed through marketing automation platforms or CRM campaigns could be advantageous.

📝 Enhancement Note: The specified tools (Adobe Creative Suite, Figma, Canva) are central to the role's daily execution. Proficiency in these is non-negotiable. Familiarity with how design assets integrate into broader marketing technology stacks is a plus.

👥 Team Culture & Values

Operations Values:

• Inclusion: Lightspeed actively promotes an inclusive environment, valuing diverse backgrounds and experiences from its inception.

• Impact: Employees are encouraged to make a real impact, working in a team that is lean enough to allow individual contributions to be significant.

• Innovation: A fast-paced, high-growth environment suggests a culture that embraces new ideas and technologies, such as AI design tools.

• Collaboration: The "yes and" attitude and the emphasis on cross-functional teamwork highlight a collaborative spirit.

• Ownership: The RSU program indicates a culture where employees are encouraged to think and act as owners.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with product marketers, content writers, and other marketing managers, necessitating strong communication and teamwork.

• Feedback Exchange: A healthy creative process involves giving and receiving feedback constructively to refine designs and achieve optimal outcomes.

• Knowledge Sharing: Contributing to shared resources like the Canva template library fosters a culture of knowledge sharing and mutual support.

📝 Enhancement Note: The company culture is built on strong values of inclusion, collaboration, and impact. Employees are expected to be proactive, contribute meaningfully, and embrace a forward-thinking approach, particularly in leveraging new technologies.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative and Performance: A key challenge will be to produce visually appealing designs that also meet specific performance targets for digital advertising and social media.

• Brand Consistency Across Markets: Ensuring a unified brand message and aesthetic across the diverse EMEA region requires careful attention to detail and adaptation to local nuances where appropriate.

• Rapid Iteration and Deadlines: The fast-paced environment and need to produce assets for multiple channels quickly will test organizational and time-management skills.

• Evolving Design Trends and Technologies: Staying current with the latest design trends, software updates, and emerging technologies like AI tools is an ongoing challenge that also presents a growth opportunity.

Learning & Development Opportunities:

• Operations Skill Advancement: Deepen expertise in digital design, motion graphics, and potentially video production.

• Industry Exposure: Gain experience working with a global SaaS company in the commerce sector, understanding its market positioning and customer base.

• Mentorship: Benefit from guidance from the Managing Art Director and experienced marketing professionals.

• Leadership Development: Opportunities to take on more responsibility, potentially leading smaller projects or mentoring junior designers in the future.

📝 Enhancement Note: The challenges presented are typical of a dynamic marketing environment and offer clear avenues for professional development and skill enhancement. The company's commitment to growth is evident in the potential for advancement and learning opportunities.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating an ad creative that needs to perform well across multiple digital channels. How do you balance aesthetics with conversion goals?" (Focus on process, performance metrics, and tool utilization).

• "How do you ensure brand consistency when working on diverse projects for different audiences and platforms within a region like EMEA?" (Focus on brand guidelines, attention to detail, and regional considerations).

Company & Culture Questions:

• "What do you know about Lightspeed's mission and its position in the omnichannel commerce market? How would your design work support that?" (Research company mission, industry, and target markets).

• "Our culture emphasizes inclusion and collaboration. Can you provide an example of how you've contributed to an inclusive team environment or collaborated effectively with diverse stakeholders?" (Focus on teamwork, communication, and cultural fit).

Portfolio Presentation Strategy:

• Storytelling: For each project in your portfolio, tell a story: the objective, the challenge, your creative process, the tools used, and the outcome.

• Focus on Relevance: Highlight projects that best match the requirements of this Graphic Designer role (digital assets, social media, ad creatives).

• Quantify Impact: If possible, include any data or metrics that demonstrate the success of your designs.

• Tool Demonstration: Be ready to discuss your proficiency with Adobe Creative Suite, Figma, and Canva, perhaps by showing examples of how you've used them effectively.

• Conciseness: Present your portfolio clearly and concisely, respecting the interviewer's time.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design skills but also a strategic understanding of marketing objectives, a collaborative mindset, and an eagerness to learn and adapt to new technologies.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio is up-to-date and prominently features your best work in digital media design, social media assets, and ad creatives. Tailor your portfolio to highlight projects that demonstrate your ability to balance creativity with performance.

• Resume Optimization: Update your resume to clearly articulate your 3+ years of relevant experience, emphasizing proficiency in Adobe Creative Suite, Figma, and Canva, as well as any experience with motion graphics, video, or AI design tools. Use keywords from the job description.

• Interview Preparation: Practice discussing your design process, portfolio projects, and how you approach challenges related to brand consistency and performance. Prepare thoughtful questions for the interviewers.

• Company Research: Familiarize yourself with Lightspeed's products, target markets (retail, hospitality), recent marketing campaigns, and company values, particularly their commitment to inclusion and global commerce.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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