Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: LEARFIELD

Location: Atlanta, GA, United States

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing / Sports & Recreation

Date Posted: June 04, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Support the Brand Management and Marketing team in delivering best-in-class creative solutions for corporate clients and internal initiatives.

• Drive innovation in identity design, logo creation, illustration, and comprehensive brand campaigns.

• Manage assigned design projects efficiently, ensuring proactive communication and timely delivery.

• Design marketing collateral that consistently aligns with client brand guidelines and strategic objectives.

• Conceptualize and develop creative toolkits to support campaign execution and brand narrative.

📝 Enhancement Note: This role is positioned within the Brand Management and Marketing team, focusing on creative execution for corporate clients within the sports and recreation media industry. The emphasis on "supporting creative role" suggests a collaborative environment where the designer contributes to larger campaign strategies and brand initiatives rather than solely leading them.

📈 Primary Responsibilities

• Develop innovative creative solutions, including identity designs, logos, illustrations, and complete brand campaigns.

• Manage assigned projects with responsiveness, ensuring proactive communication throughout the project lifecycle.

• Design marketing materials that are meticulously aligned with the client’s brand identity and strategic objectives.

• Conceptualize and develop comprehensive creative toolkits to empower campaign execution and storytelling.

• Present creative ideas and design rationales effectively to various internal teams and stakeholders.

• Collaborate with fellow designers to support corporate client branding initiatives and ensure brand consistency across all touchpoints.

📝 Enhancement Note: The responsibilities highlight a blend of strategic creative development and tactical execution, emphasizing client-facing brand alignment and internal collaboration. The mention of "creative toolkits" suggests a need for repeatable design assets and frameworks.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, or a related field is typically expected for roles requiring 5+ years of experience.

Experience: 5+ years of hands-on experience in graphic design, with a proven track record in logo design and brand identity development.

Required Skills:

• Strong portfolio demonstrating expertise in brand identity design, including logo development and comprehensive brand systems.

• Proven ability to effectively utilize hierarchy, typography, and imagery in design solutions.

• Proficiency in Adobe Creative Suite, specifically Illustrator, Photoshop, After Effects, and InDesign.

• Strong presentation layout skills for effectively conveying design concepts.

• Advanced photo and graphic retouching abilities.

• Solid understanding of typographical hierarchies and strategic font selection.

• Excellent time management and problem-solving skills.

• Ability to thrive and maintain high performance in a fast-paced, dynamic environment. Preferred Skills:

• Motion graphics and video editing skills.

• Illustration skills.

📝 Enhancement Note: The emphasis on a strong portfolio for brand identity is critical. Candidates should be prepared to showcase work that demonstrates not just aesthetic appeal but also strategic thinking behind branding decisions and the application of design principles across various mediums. The inclusion of After Effects and video editing as preferred skills indicates a growing need for multimedia capabilities within the creative team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 5 years of professional graphic design work, with a significant emphasis on brand identity projects.

• Demonstrated experience in logo design, including the evolution and strategic rationale behind multiple logo variations.

• Presentation of projects that highlight effective use of typography, hierarchy, and imagery to convey complex information and brand messaging.

• Case studies detailing the design process from concept to final execution, illustrating problem-solving and strategic thinking.

• Examples of marketing materials designed for clients, showing alignment with brand guidelines and campaign objectives. Process Documentation:

• While not explicitly required, candidates who can articulate their design process and workflow (e.g., from brief to final asset delivery) will stand out.

• Ability to discuss how they manage multiple projects, prioritize tasks, and incorporate feedback into their design iterations.

• Experience in collaborating with cross-functional teams (e.g., marketing, brand managers) to ensure design projects meet broader business goals.

📝 Enhancement Note: For a role with 5+ years of experience, the portfolio is paramount. It should explicitly demonstrate brand identity expertise, logo design capabilities, and strong foundational design principles. The ability to articulate the "why" behind design choices and showcase a structured workflow will be highly valued.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 5-10 years of experience in a major metropolitan area like Atlanta, GA, the estimated salary range is $65,000 - $85,000 annually. This estimate accounts for the required skills in Adobe Creative Suite, brand identity, and the fast-paced environment.

Benefits:

• Comprehensive Medical, Dental, and Vision insurance plans.

• Health Savings Account (HSA) option.

• Life Insurance and Other Insurance Plans.

• Flexible Paid Time Off (minimum 10+ days annually), fostering work-life balance.

• Dedicated Parental Leave.

• 20 Paid Holidays annually, providing ample time for rest and rejuvenation.

• 401(k) plan with a company match, supporting long-term financial planning.

• Short-Term and Long-Term Disability coverage for income protection.

Working Hours: Full-time, likely 40 hours per week, with the expectation of flexibility to meet project deadlines in a fast-paced environment. Standard business hours are typical, but occasional overtime may be required.

📝 Enhancement Note: The provided salary range is an estimate based on typical compensation for this experience level and location. Actual compensation will depend on the candidate's specific qualifications, portfolio, and final negotiation. The benefits package is robust and competitive, reflecting a commitment to employee well-being and financial security.

🎯 Team & Company Context

🏢 Company Culture

Industry: Learfield operates within the dynamic intersection of college athletics, media, and technology. They partner with universities to provide comprehensive multimedia services, including broadcasting, digital media, and sponsorship sales. This industry requires creativity, strategic thinking, and the ability to adapt to evolving media landscapes.

Company Size: Learfield is a large organization, likely employing over 1,000 individuals, which suggests a structured corporate environment with established processes and opportunities for professional development.

Founded: Information on the founding date of Learfield is not provided, but its established presence in the industry indicates a mature company with a deep understanding of its market.

Team Structure:

• The Graphic Designer will be part of the Learfield Creative team, which falls under the larger Brand Management and Marketing department. This structure implies a reporting line within a creative hierarchy, likely to a Creative Director or Design Manager.

• Collaboration is expected with other designers within the creative team and potentially with marketing managers, project managers, and client relationship teams.

• The team's focus is on delivering "best-in-class creative," suggesting a high standard of work and a commitment to quality and innovation. Methodology:

• Data-driven creative solutions are likely employed, where design choices are informed by client objectives, target audience engagement, and performance metrics.

• Workflow optimization is essential, given the "fast-paced environment" and the need to manage multiple projects efficiently.

• A collaborative approach to design ideation and feedback is probable, fostering a supportive environment for creative problem-solving.

Company Website: [LEARFIELD Company Website URL]

📝 Enhancement Note: Given Learfield's focus on college athletics and media, the creative output will likely be geared towards engaging fan bases, promoting athletic programs, and supporting commercial partnerships. Designers should be prepared to create visually compelling assets for a wide range of applications, from digital platforms to broadcast graphics and marketing collateral.

📈 Career & Growth Analysis

Operations Career Level: This Graphic Designer role is an experienced individual contributor position. With 5+ years of experience required, it signifies a mid-level to senior designer role where independent work and contribution to strategic creative output are expected. The role supports key department goals, indicating direct impact on the success of marketing and brand initiatives.

Reporting Structure: The role reports to the Learfield Creative team, which is part of the Brand Management and Marketing department. This suggests a clear reporting line, likely to a Creative Director or a Design Lead, providing guidance and project oversight.

Operations Impact: The graphic designer's impact is crucial in shaping the visual identity and communication of Learfield's clients and its own brand. High-quality, strategic design directly influences brand perception, fan engagement, and the effectiveness of marketing campaigns, ultimately contributing to revenue generation through enhanced client satisfaction and partnership success.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas like motion graphics, illustration, or advanced brand identity systems.

• Leadership: Potential to move into a Senior Graphic Designer role, Creative Lead, or Art Director positions, mentoring junior designers and leading creative projects.

• Skill Expansion: Learning new design software, exploring emerging design trends, and developing strategic branding and campaign conceptualization skills.

• Industry Exposure: Gaining experience across a diverse portfolio of college athletic programs and related media ventures.

📝 Enhancement Note: The "supporting creative role" descriptor suggests that while independent work is expected, there's a strong emphasis on contributing to a larger team's vision. Growth will likely involve taking on more complex projects, potentially leading specific creative streams within campaigns, and developing strategic design thinking.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment. The location in Atlanta, GA, suggests a professional corporate setting.

Office Location(s): Regional Office Atlanta. Specific details about the office layout, amenities, or accessibility are not provided but can be assumed to be a standard professional corporate office space.

Workspace Context:

• Collaboration is a key aspect, with opportunities to work closely with other designers, marketing professionals, and potentially client-facing teams.

• Access to necessary design tools and technology, including the Adobe Creative Suite, is expected.

• The environment is described as "fast-paced," implying a dynamic and potentially high-pressure atmosphere where efficiency and adaptability are valued.

Work Schedule: The standard full-time work schedule is expected (approx. 40 hours/week). However, the "fast-paced environment" and the nature of creative projects may necessitate flexibility, with potential for occasional overtime to meet deadlines.

📝 Enhancement Note: The on-site requirement suggests a preference for in-person collaboration, brainstorming, and team synergy. Candidates should be comfortable working within a structured office environment and engaging directly with colleagues.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the resume and portfolio to assess qualifications and creative output.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing their design process, rationale behind key projects (especially brand identity and logo design), and how they've met client objectives.

• Skills Assessment: Potential for a design challenge or a practical exercise to evaluate proficiency in Adobe Creative Suite, typography, and problem-solving under timed conditions.

• Team/Cultural Fit Interview: Discussions with members of the Creative team and Brand Management/Marketing department to assess collaboration style, communication skills, and alignment with Learfield's values.

Portfolio Review Tips:

• Curate Strategically: Focus on projects that best demonstrate brand identity, logo design, typography, and client marketing material creation. Include 3-5 of your strongest, most relevant projects.

• Tell a Story: For each project, clearly articulate the client's brief, your design process, the challenges you faced, your solutions, and the impact of your work. Use visuals effectively.

• Showcase Process: Include sketches, mood boards, wireframes, or early concepts to illustrate your thought process and iterative design approach.

• Highlight Technical Skills: Ensure your portfolio clearly shows proficiency in Adobe Illustrator, Photoshop, InDesign, and ideally After Effects. Mention any illustration or motion graphics work.

• Tailor to Learfield: If possible, research Learfield's clients and their branding. Consider how your work aligns with the sports and media industry.

Challenge Preparation:

• Be prepared for a design exercise that might involve creating a concept for a marketing piece for a college athletic program or developing a logo variation.

• Practice articulating your design decisions clearly and concisely, focusing on strategy and problem-solving.

• Familiarize yourself with Learfield's brand and the types of clients they serve to better understand the context of any creative challenges.

📝 Enhancement Note: The portfolio is the most critical component of the application. It must clearly demonstrate the required skills, particularly in brand identity and logo design. Candidates should be ready to discuss their work in detail, emphasizing strategic thinking and problem-solving.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency required in Illustrator, Photoshop, After Effects, and InDesign.

• Design Software: Candidates should be comfortable with industry-standard vector and raster graphics editing software.

Analytics & Reporting:

• While not a primary focus for this role, an understanding of how design impacts engagement metrics (e.g., click-through rates, social media engagement) is beneficial. CRM & Automation:

• Not directly relevant to the core design responsibilities of this role.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite (Illustrator, Photoshop, After Effects, and InDesign) is a direct requirement. Candidates should be proficient in all these tools. Motion graphics (After Effects) and video editing are listed as desirable, indicating a growing need for multimedia capabilities within the creative team.

👥 Team Culture & Values

Operations Values:

• Excellence: A commitment to delivering "best-in-class creative" suggests a high standard for quality and innovation.

• Collaboration: Working within a team structure and supporting corporate client initiatives emphasizes the importance of teamwork and cross-functional communication.

• Client Focus: Designing materials aligned with client brands and objectives highlights a dedication to client success.

• Adaptability: Thriving in a "fast-paced environment" indicates a culture that values agility and the ability to manage changing priorities.

• Innovation: Developing "innovative creative solutions" points to a culture that encourages new ideas and fresh perspectives.

Collaboration Style:

• The role requires close collaboration with other designers, implying a sharing of ideas, constructive feedback, and mutual support.

• Working within the Brand Management and Marketing team suggests strong partnerships with marketing professionals to ensure creative aligns with strategic goals.

• Presenting ideas "effectively to various teams" indicates a need for clear, concise, and persuasive communication skills.

📝 Enhancement Note: Learfield's focus on sports media likely fosters a passionate and energetic culture. The values emphasize high performance, teamwork, and a client-centric approach. Designers should be prepared to integrate into a collaborative environment where creative input is valued and drives business outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Client Needs with Brand Standards: Effectively translating diverse client objectives and brand guidelines into cohesive and impactful creative solutions.

• Pace and Volume: Managing a high volume of projects in a fast-paced environment while maintaining exceptional quality and attention to detail.

• Evolving Media Landscape: Staying current with design trends, digital media advancements, and new technologies to ensure creative output remains relevant and innovative.

• Creative Block: Overcoming creative challenges and finding fresh, innovative solutions for recurring design needs.

Learning & Development Opportunities:

• Advanced Design Software Training: Pursuing further education in motion graphics, video editing, or specialized design software.

• Brand Strategy Workshops: Deepening understanding of brand development, strategic marketing, and client engagement within the sports and media industry.

• Mentorship: Learning from senior designers and creative leads within the Learfield Creative team.

• Industry Conferences: Attending relevant design and media industry events to gain insights and network.

📝 Enhancement Note: The challenges presented are typical for a creative role in a dynamic industry. Growth opportunities are geared towards both technical skill enhancement and strategic creative development, preparing individuals for more senior or specialized roles within Learfield.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a brand identity from scratch, including logo design and brand guidelines." (Prepare to walk through a case study from your portfolio.)

• "How do you ensure your designs effectively communicate a client's message and align with their brand objectives?" (Focus on strategy and audience consideration.)

• "Walk us through a project where you had to overcome a significant design challenge or creative block." (Emphasize problem-solving and adaptability.) Company & Culture Questions:

• "What interests you about working with Learfield and our focus on college athletics and media?" (Research Learfield's mission, clients, and recent work.)

• "How do you handle constructive criticism or feedback on your designs?" (Highlight your collaborative and open-minded approach.)

• "Describe a time you had to present creative work to stakeholders with differing opinions. How did you manage the situation?" (Focus on communication and persuasion skills.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (e.g., Brand Identity, Marketing Campaigns, Digital Design) or by client.

• Narrative: For each selected project, tell a compelling story: problem, process, solution, and results (if quantifiable).

• Visuals: Use high-quality mockups and clear visuals. Highlight key design elements like typography, color palettes, and logo variations.

• Technical Aspects: Be ready to discuss the software and techniques you used and why.

• Conciseness: Keep your presentation focused and within the allotted time, allowing for Q&A.

📝 Enhancement Note: Interviewers will be looking for not just creative talent but also strategic thinking, strong communication skills, and an understanding of how design contributes to business objectives, particularly within the sports media landscape. The portfolio presentation is your primary opportunity to demonstrate these capabilities.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Learfield Workday portal.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your experience in brand identity, logo design, and marketing materials, using keywords from the job description.

• Resume Optimization: Clearly list your proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects) and quantify achievements where possible.

• Portfolio Walkthrough Practice: Prepare to present 3-5 of your strongest projects, focusing on your design process, strategic rationale, and problem-solving skills.

• Company Research: Familiarize yourself with Learfield's business, its clients (college athletic programs), and its brand messaging to demonstrate genuine interest and understanding of the industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.