Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Kestra

Location: Austin, TX, United States

Job Type: Full-Time

Category: Marketing Operations / Creative Services

Date Posted: June 24, 2026

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Spearhead the conceptualization, design, and delivery of high-impact visual assets across both digital and print mediums to support comprehensive marketing initiatives.

• Drive consistent and elevated brand experiences across Kestra Holdings and its diverse portfolio of brands, ensuring visual cohesion and brand integrity.

• Collaborate cross-functionally with Creative, Lead Generation, Communications, and Event teams to translate complex business objectives into clear, compelling visual narratives.

• Own the end-to-end design process from initial concept development through final asset delivery, playing a pivotal role in shaping brand perception within the market.

📝 Enhancement Note: This role is positioned within a marketing team but has significant overlap with operations functions by focusing on brand consistency, asset management, and workflow efficiency through design. The emphasis on "driving consistent, high quality brand experience" and "translating business needs into clear, effective visual solutions" suggests a role that requires operational rigor in design execution.

📈 Primary Responsibilities

• Lead the design and execution of creative assets for integrated marketing campaigns, developing campaign-specific visual identities and supporting materials.

• Conceptualize and design event branding and all associated collateral, including signage, presentations, brochures, and digital assets, ensuring a cohesive event experience.

• Develop a wide range of marketing collateral, such as brochures, presentations, advertisements, publications, and brand identity materials, aligning with strategic objectives.

• Design engaging digital assets, including web graphics, banners, email visuals, infographics, and interactive PDFs, optimized for various platforms and user engagement.

• Translate creative briefs into effective visual solutions that clearly articulate business goals and resonate with target audiences.

• Maintain and evolve brand standards across multiple business lines, ensuring consistency while supporting ongoing brand development and innovation.

• Design and modernize PowerPoint presentations to enhance storytelling and visual structure, making complex information easily digestible.

• Edit and retouch photography, including professional headshots and marketing imagery, to meet brand and campaign requirements.

• Partner with marketing teams to iterate on creative concepts based on feedback and performance data, optimizing for campaign effectiveness.

• Present design concepts and rationale clearly to stakeholders, effectively communicating design decisions and their strategic alignment.

• Manage and organize digital asset libraries, ensuring proper file structure, naming conventions, and version control for efficient retrieval and usage.

• Package design files accurately for various outputs (print, digital, archiving) to ensure quality and compatibility.

• Coordinate with external vendors and printers to guarantee accuracy, quality, and timely delivery of print materials.

• Contribute to the development of design templates and scalable solutions to enhance workflow efficiency and maintain brand consistency across the organization.

• Support team workflows and project tracking using systems like Monday.com, ensuring project visibility and timely completion.

• Provide constructive feedback and guidance to other designers to uphold and elevate creative standards across the team.

• Ensure all creative outputs adhere to compliance, brand guidelines, and production standards.

📝 Enhancement Note: The responsibilities highlight a need for strong process adherence and operational management of design projects. Tasks like "maintain digital asset libraries, file structure, and version control standards," "package files properly," "coordinate with external vendors," and "support team workflows and project tracking through established systems" point to the operational aspects of a creative role.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communications, or a related field is preferred.

Experience: 5 to 8 years of progressive experience in graphic design, gained within an in-house marketing department or an agency environment.

Required Skills:

• Advanced proficiency in Adobe Creative Cloud suite (InDesign, Illustrator, Photoshop, Acrobat) for professional design execution.

• Strong foundational knowledge of typography, layout principles, and editorial design techniques.

• Proven ability to concept and execute integrated marketing campaigns across multiple channels, demonstrating strategic visual thinking.

• Experience in developing comprehensive event branding and multi-touchpoint design systems for events.

• Skill in designing digital assets for web, email, social media, and paid advertising platforms.

• Expertise in creating visually compelling and story-driven PowerPoint presentations.

• Strong attention to detail in layout, production, and meticulous file management practices.

• Ability to present design concepts and articulate design rationale effectively to diverse stakeholders.

• Excellent organizational and time management skills, with a demonstrated capacity to manage multiple priorities in a fast-paced environment.

• Ability to work independently and contribute effectively within a collaborative team setting. Preferred Skills:

• Working knowledge of Figma or similar collaborative digital design tools.

• Familiarity with CMS platforms, specifically Sitecore, and an understanding of web and responsive design principles.

• Basic understanding of HTML and CSS, beneficial for web design integration.

• Experience in retouching photography for marketing and corporate communications.

• Experience with template development and scalable design solutions.

• Familiarity with project management tools like Monday.com for workflow tracking.

📝 Enhancement Note: The emphasis on "advanced proficiency," "strong portfolio demonstrating," and "proven ability" indicates a need for candidates to showcase tangible results and deep expertise, common in operations-focused roles where impact is measured. The inclusion of preferred skills like CMS familiarity and HTML/CSS suggests a blend of creative and technical operational understanding.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 5-8 years of design work, with a strong emphasis on integrated campaign design, event branding, and diverse print and digital collateral.

• Demonstrations of concept development and execution for marketing campaigns, highlighting strategic thinking and creative problem-solving.

• Examples of multi-touchpoint design systems for events, illustrating the ability to create cohesive brand experiences across various touchpoints.

• Specific case studies or project examples that detail the translation of business objectives into impactful visual solutions.

• Work samples that highlight strong typography, layout, and editorial design skills, especially in brochure and presentation design.

• Digital design examples that showcase proficiency in web graphics, email visuals, infographics, and social media assets. Process Documentation:

• Evidence of managing the full design lifecycle, from brief interpretation and concepting to final production and delivery.

• Examples of maintaining and applying brand standards across multiple projects and business lines, demonstrating consistency and brand stewardship.

• Documentation of how design templates and scalable solutions were developed or utilized to improve efficiency and consistency.

• Proof of effective collaboration with marketing teams, including how feedback and performance data were incorporated into design iterations.

• Demonstrations of a structured approach to file management, version control, and digital asset organization.

📝 Enhancement Note: This section infers portfolio requirements based on the detailed responsibilities and preferred skills, focusing on demonstrating process and operational efficiency in design work, which is crucial for roles that bridge creative output with business objectives.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 5-8 years of experience in Austin, TX, the estimated annual salary range is $70,000 - $95,000. This estimate considers the cost of living in Austin, the company's size (over 1600 employees), and the specified experience level.

Benefits:

• Competitive pay and a comprehensive benefits package provided by a large employer (over 1600 employees nationwide).

• 401(k) retirement savings plan.

• Health insurance coverage.

• Tuition reimbursement for qualified educational expenses.

• Opportunities for ongoing training and professional development.

• Supportive and collaborative work environment committed to professional excellence.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week. While the role is on-site, flexibility in daily schedules may be available, subject to team and project needs.

📝 Enhancement Note: Salary range is estimated based on industry data for similar roles in Austin, TX, considering the provided experience level and company size. Benefits are extracted directly from the provided text.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Wealth Management Platform). Kestra Financial operates within a dynamic financial services sector, providing a platform that empowers independent financial professionals. This industry context implies a need for designs that convey trust, professionalism, and clarity, while adhering to financial regulations.

Company Size: Over 1600 employees nationwide. This indicates Kestra is a substantial organization, offering stability and structured career paths, with a well-established marketing department capable of supporting specialized roles like graphic design.

Founded: Kestra Financial is part of Kestra Holdings. While the founding date isn't specified, the company's description suggests a mature organization focused on providing advanced business management technology and personalized consulting.

Team Structure:

• The Graphic Designer will be part of the Marketing team, specifically collaborating with Creative, Lead Generation, Communications, and Event teams.

• The role will work closely with Marketing Strategists, indicating a strong alignment with strategic campaign planning and execution.

• The description mentions providing feedback to other designers, suggesting a team structure with multiple designers and potentially a Creative Lead or Manager. Methodology:

• Data-Driven Design: While not explicitly stated, the mention of iterating creative based on "performance" suggests a data-informed approach to design, where visual effectiveness is measured and optimized.

• Workflow Optimization: The role is expected to contribute to "template development and scalable design solutions to improve efficiency and consistency," indicating a focus on process improvement within the design function.

• Brand Consistency Management: A core methodology involves maintaining and evolving brand standards across multiple business lines, requiring a systematic approach to brand governance.

Company Website: https://www.kestrafinancial.com/

📝 Enhancement Note: Assumed team structure and methodology based on the described responsibilities and interactions, aligning with standard practices in corporate marketing departments for roles requiring operational rigor.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level Graphic Designer, requiring 5-8 years of experience. It involves leading design initiatives, owning projects from concept to completion, and contributing to brand evolution, suggesting a significant level of autonomy and responsibility within the creative function.

Reporting Structure: The Graphic Designer will report into the Marketing department, likely to a Creative Director or Marketing Manager. They will collaborate closely with various marketing sub-teams and strategists, requiring strong communication and stakeholder management skills.

Operations Impact: The role directly impacts the company's market presence and client perception through visual communication. High-quality, consistent branding across all touchpoints is crucial for building trust and credibility in the financial services industry, directly supporting lead generation, campaign success, and overall brand equity.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas such as campaign design systems, event branding, or digital asset optimization.

• Leadership Development: Potential to mentor junior designers, contribute to design strategy, and take on more complex, high-profile projects.

• Cross-Functional Exposure: Gaining experience working across different marketing functions (lead gen, communications, events) can broaden understanding of integrated marketing operations.

• Career Advancement: Potential to move into senior designer, art director, or creative lead roles within Kestra Holdings as experience and contributions grow.

• Learning & Development: Access to training, development programs, and potential tuition reimbursement can support continuous skill enhancement.

📝 Enhancement Note: This analysis infers growth paths based on the typical progression for graphic designers in corporate environments, emphasizing the operational aspects of design leadership and strategic contribution.

🌐 Work Environment

Office Type: The role is explicitly stated as "On-site." This suggests a traditional office environment within Kestra's Austin location.

Office Location(s): Austin, TX. This location is known for its vibrant tech and creative scenes, potentially offering a dynamic professional community.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with various marketing teams, suggesting an open or team-oriented workspace designed to facilitate communication and brainstorming.

• Tools & Technology: Access to necessary design software (Adobe Creative Cloud, Figma) and project management tools (Monday.com) is implied, essential for efficient workflow.

• Team Interaction: Frequent interaction with marketing strategists, creative leads, and other designers is expected, fostering a dynamic and communicative work setting.

Work Schedule: Standard full-time hours, likely 40 hours per week, with an on-site presence. While specific daily schedules aren't detailed, the fast-paced environment suggests a need for dedication and potentially some flexibility to meet project deadlines.

📝 Enhancement Note: This section extrapolates the work environment based on the "On-site" designation and the collaborative nature of the described responsibilities, inferring a standard corporate office setting conducive to team interaction and project execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of submitted resumes and portfolios to assess qualifications, experience, and alignment with required skills.

• Portfolio Review: A dedicated session to discuss the candidate's portfolio, focusing on design rationale, process, and impact. Expect questions about specific projects, challenges faced, and solutions implemented.

• Skills Assessment/Creative Challenge: Potentially a design exercise or case study to evaluate practical design skills, problem-solving abilities, and understanding of brand application. This may involve adapting existing creative or developing new concepts based on a brief.

• Team/Stakeholder Interviews: Meetings with key marketing team members and strategists to assess collaboration style, communication skills, and cultural fit.

• Final Interview: A discussion with hiring management to finalize the decision, focusing on overall fit, long-term potential, and alignment with Kestra's values.

Portfolio Review Tips:

• Curate Strategically: Select projects that best represent the required skills (campaign design, event branding, digital and print collateral) and demonstrate a clear understanding of business objectives.

• Showcase Process: For each selected project, be prepared to walk through your design process: understanding the brief, concept development, iterations, problem-solving, and final execution. Highlight the "why" behind your design decisions.

• Quantify Impact: Where possible, include metrics or outcomes related to your designs (e.g., campaign performance improvements, event engagement, brand consistency achievements).

• Tailor to Kestra: Research Kestra's brands and current marketing efforts. Be ready to discuss how your design approach aligns with their industry and values.

• Clarity and Conciseness: Present your portfolio professionally, ensuring clear visuals and concise explanations. Be prepared to answer questions about your role in team projects.

Challenge Preparation:

• Understand the Brief: If given a creative challenge, carefully analyze the brief, objectives, target audience, and any brand constraints.

• Time Management: Allocate your time effectively across concepting, design, and preparation for presentation.

• Strategic Articulation: Be ready to clearly articulate your design strategy, rationale, and how your solution meets the project's objectives. Focus on efficiency and brand alignment.

📝 Enhancement Note: This section infers the interview and portfolio review process based on standard industry practices for creative roles, emphasizing the need to demonstrate operational aspects of design, such as process, rationale, and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Advanced proficiency required in InDesign, Illustrator, Photoshop, and Acrobat for professional graphic design tasks.

• Figma: Working knowledge is expected for digital design and collaborative workflows.

• Microsoft PowerPoint: Essential for designing and modernizing presentations with strong visual storytelling.

Analytics & Reporting:

• While not explicitly a design tool, the role requires an understanding of how designs perform, implying familiarity with web analytics or campaign performance metrics to inform design iterations. CRM & Automation:

• Monday.com: Used for team workflows and project tracking, requiring basic familiarity to manage tasks and deadlines.

• CMS Platforms (e.g., Sitecore): Familiarity is preferred, indicating an understanding of how designs integrate into web content management systems.

• Basic HTML/CSS: A plus, suggesting an awareness of web development principles for digital asset implementation.

📝 Enhancement Note: Tools are directly extracted from the job description, with added context on their operational relevance for a graphic designer.

👥 Team Culture & Values

Operations Values:

• Serve: This value likely translates to a client-centric approach in design, ensuring visual solutions effectively meet the needs of internal stakeholders (marketing teams, business units) and ultimately, Kestra's clients.

• Make it Happen: This value emphasizes proactivity, execution, and delivering results. For a designer, it means taking ownership of projects, overcoming challenges, and ensuring timely, high-quality output.

• One Team: This highlights the importance of collaboration, communication, and mutual support within the marketing department and across the organization. It means working effectively with others to achieve shared goals.

Collaboration Style:

• Cross-Functional Integration: The role requires working closely with Creative, Lead Generation, Communications, and Event teams, demanding strong collaboration and communication skills to ensure cohesive campaign execution.

• Feedback Exchange: Expected to provide and receive feedback constructively with other designers and stakeholders to maintain high creative standards and ensure brand consistency.

• Knowledge Sharing: Contributing to template development and scalable design solutions implies a culture of sharing best practices and improving collective efficiency.

📝 Enhancement Note: Kestra's stated values ("Serve, Make it Happen, One Team") are interpreted through the lens of a graphic design role, outlining how these values would manifest in daily tasks and team interactions, emphasizing efficiency and collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Maintaining brand integrity across multiple Kestra Holdings brands while also evolving visual identity to stay current and compelling.

• Managing Multiple Priorities: Juggling numerous projects with competing deadlines in a fast-paced environment requires exceptional organizational and time management skills.

• Translating Complex Needs: Effectively interpreting diverse business requirements and translating them into clear, impactful visual solutions for various stakeholders.

• Adhering to Compliance: Ensuring all creative assets meet financial industry compliance standards, brand guidelines, and production requirements.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to refine skills in campaign design systems, motion graphics, or advanced digital asset creation.

• Brand Strategy Contribution: Potential to influence brand direction and contribute to the strategic development of visual identities.

• Cross-Functional Project Leadership: Leading design efforts for major campaigns or events, enhancing project management and stakeholder communication skills.

• Mentorship: Opportunities to learn from senior designers or creative leaders and potentially mentor junior team members.

• Industry Trends: Staying abreast of design trends, new software, and best practices in visual communication for the financial services sector.

📝 Enhancement Note: Challenges are derived from the role's responsibilities and the industry context. Growth opportunities are framed to align with typical career progression for designers in corporate settings, emphasizing strategic and leadership development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a visual identity for a new marketing campaign. How do you ensure it aligns with business objectives and brand guidelines?" (Focus on your structured approach, research, concepting, and iteration based on feedback.)

• "How do you approach designing for multiple brands under one corporate umbrella? Walk us through an example of how you maintained consistency while allowing for brand differentiation." (Highlight your understanding of brand architecture and governance.)

• "Tell us about a time you had to translate a complex or abstract business requirement into a clear visual solution. What was your process, and what was the outcome?" (Emphasize problem-solving, clear communication, and measurable results.) Company & Culture Questions:

• "How do you see graphic design contributing to Kestra's mission of 'Powering Financial Independence'?" (Connect your design work to the company's core purpose and values.)

• "Kestra values 'Serve, Make it Happen, and One Team.' How do these values inform your work style and collaboration within a team?" (Provide specific examples of how you embody these values.)

• "What are your thoughts on the current visual landscape of the financial services industry? How would you approach elevating Kestra's brand presence within it?" (Showcase industry awareness and strategic thinking.) Portfolio Presentation Strategy:

• Storytelling: For each project, narrate the challenge, your role, your process, the solution, and the impact. Focus on the "why" behind your design choices.

• Metrics & Impact: Whenever possible, quantify the success of your designs (e.g., increased engagement, improved brand recognition, successful event participation).

• Process Visualization: Use diagrams or process flows to illustrate your workflow, especially for campaign systems or event branding.

• Tool Proficiency Showcase: Briefly mention the tools used (Adobe CC, Figma) and how they facilitated your process and the final outcome.

• Conciseness: Keep your presentations focused and efficient, respecting the interviewer's time. Be prepared for deeper dives into specific projects.

📝 Enhancement Note: Interview questions are crafted to assess strategic thinking, operational execution, and cultural fit, common for mid-to-senior level roles in corporate settings. Portfolio tips focus on demonstrating the operational aspects of design.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Dayforce jobs portal.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your experience in integrated campaign design, event branding, and print/digital collateral. Ensure each project clearly demonstrates your design process, problem-solving skills, and the impact of your work.

• Tailor Your Resume: Highlight keywords from the job description such as "Adobe Creative Cloud," "campaign design," "event branding," "typography," "layout," "digital assets," and "PowerPoint presentations." Quantify achievements where possible (e.g., "Designed 50+ assets for X campaign, resulting in a 15% increase in engagement").

• Prepare Your Presentation: Practice walking through your portfolio projects, focusing on articulating your design rationale, process, and how you translated business needs into effective visual solutions. Be ready to discuss your approach to brand consistency and collaboration.

• Research Kestra: Familiarize yourself with Kestra Financial, its portfolio of brands, and its mission. Understand their current marketing efforts and identify opportunities where your design skills can add significant value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.