Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Keppel Ltd.

Location: Ho Chi Minh City, Vietnam

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing / Retail

Date Posted: 2026-06-09

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Execute high-quality graphic design for Point of Sale Materials (POSM), including Out-of-Home (OOH) advertising, in-mall collaterals, digital and social media assets, and co-branding materials.

• Develop and adapt key visuals, graphics, logos, and layouts suitable for current trends across digital platforms (social media, websites, loyal app) and print media (standees, leaflets, lift advertising).

• Uphold and elevate brand guidelines across all internal and external communication touchpoints to ensure brand consistency and integrity.

• Provide essential design support for various operational needs, enhancing customer experience and operational efficiency within the mall environment.

📝 Enhancement Note: This role is situated within a retail/mall environment, requiring a strong understanding of POSM and customer-facing collateral. The emphasis on "operational efficiency" and "customer experience" suggests a need for designs that not only are aesthetically pleasing but also functionally support business objectives and user journeys.

📈 Primary Responsibilities

• Conceptualize and produce key visuals, graphics, logos, and layouts for both digital platforms (social media, websites, loyal app) and print collateral (standees, leaflets, lift advertising).

• Create engaging videos and motion graphics that align with trending aesthetics and campaign objectives.

• Adapt existing key visuals to various dimensions and formats for monthly promotions, events, and directory updates.

• Edit and retouch photos and videos for events, promotions, decorations, and public relations coverage, ensuring high visual quality.

• Manage relationships with external printing suppliers, ensuring final physical products meet stringent quality and color standards.

• Collaborate closely with internal marketing, operations, and departmental teams to ensure design consistency and cohesive messaging across all communications.

• Offer design support for operational requirements, including the loyal app and other departments, to improve overall customer experience and streamline processes.

• Perform other duties and responsibilities as assigned by management, demonstrating flexibility and a proactive approach to diverse design challenges.

📝 Enhancement Note: The inclusion of "operational needs" and "enhancing overall customer experience and operational efficiency" indicates this role extends beyond pure graphic design to encompass how design impacts business processes and user interactions within the mall. This suggests a need for a pragmatic approach to design, considering functionality and impact.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Multimedia Design, Fine Arts, or a related field.

Experience: A minimum of 3 years of professional experience in graphic and/or multimedia design. Experience within retail, event management, or marketing environments is highly advantageous.

Required Skills:

• Advanced proficiency in core design software, specifically Adobe Creative Cloud (e.g., Photoshop, Illustrator, InDesign, After Effects) and potentially AutoCAD for layout planning.

• Proven ability to develop engaging and relevant key visuals, graphics, logos, and layouts.

• Expertise in creating video and motion graphics for digital platforms.

• Strong skills in photo and video editing and retouching.

• Comprehensive understanding of brand guidelines and ability to maintain brand integrity across diverse assets.

• Excellent attention to detail in layout, color, and typography, with the ability to prepare production-ready files for both print and digital use.

• Experience working with external printing suppliers and understanding print production processes. Preferred Skills:

• Experience in retail marketing or mall operations design.

• Familiarity with digital marketing platforms and social media asset creation best practices.

• Basic understanding of user experience (UX) principles as applied to digital assets.

• Good command of spoken and written English.

📝 Enhancement Note: While AutoCAD is listed, its typical use is in architectural/engineering drawing. In a graphic design context for a mall, it might imply a need for precise space planning for OOH placements or in-mall displays, or it could be a less common but required tool for specific internal processes. Candidates should clarify its intended use if possible. The "2-5 years" AI-derived experience level aligns with a mid-level role, requiring solid foundational skills and some independent project execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of creative projects, including short videos, motion graphics, photography, key visuals, digital assets, and print collateral.

• Demonstrations of creative thinking and the ability to develop fresh ideas and concepts applicable to retail and mall environments.

• Examples of adapting designs across various dimensions and formats for promotional campaigns and events.

• Evidence of maintaining and applying brand guidelines consistently across different projects.

• Case studies or examples that illustrate how designs contributed to specific objectives, such as customer engagement or operational clarity. Process Documentation:

• Ability to document design processes, from conceptualization to final production, to ensure clarity and repeatability.

• Understanding of workflow management for design projects, including brief intake, concept development, revisions, and final delivery.

• Familiarity with processes for collaborating with external vendors, such as printers, to ensure quality control and timely delivery.

📝 Enhancement Note: The portfolio is critical for this role. It needs to demonstrate not just artistic talent but also versatility across different media (print, digital, video, motion graphics) and an understanding of how design serves practical purposes within a retail/mall context. Highlighting adaptability and adherence to brand standards will be key.

💵 Compensation & Benefits

Salary Range: Based on Keppel Ltd.'s presence in Vietnam and the mid-level experience requirement (2-5 years), a competitive salary range for a Graphic Designer in Ho Chi Minh City would typically fall between VND 18,000,000 to VND 30,000,000 per month. This estimate considers the cost of living in Ho Chi Minh City, industry benchmarks for creative roles, and the company's potential scale.

Benefits:

• Full-time employment with a reputable multinational corporation.

• Opportunities for professional development and skill enhancement in graphic and multimedia design.

• Exposure to diverse projects within a dynamic retail and marketing environment.

• Potential for participation in company-wide events and team-building activities.

• Standard Vietnamese labor law benefits, likely including:

  • Social Insurance, Health Insurance, and Unemployment Insurance contributions.

  • Annual leave and public holidays.

  • Potential for performance-based bonuses.

  • Medical check-ups. Working Hours: Approximately 40 hours per week, typically Monday to Friday, with potential for occasional weekend work or extended hours during critical project deadlines or events, common in retail and event-driven industries.

📝 Enhancement Note: Salary estimation is based on general market data for graphic designers in major Vietnamese cities and the specified experience level. Actual compensation may vary based on individual qualifications, specific responsibilities, and Keppel Ltd.'s internal compensation structure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Keppel Ltd. operates across diverse sectors including offshore & marine, property development, infrastructure, and investments. This specific role likely supports a retail or property development arm, suggesting an environment focused on customer engagement, brand experience, and operational excellence within physical spaces.

Company Size: Keppel Ltd. is a large, established conglomerate. While the exact size of the Ho Chi Minh City office or the specific department isn't detailed, it implies a structured corporate environment with established processes and opportunities for cross-departmental collaboration.

Founded: Keppel Corporation was founded in 1968, indicating a long-standing presence and deep expertise in its various business segments. This history suggests stability, a commitment to long-term growth, and potentially a blend of traditional corporate values with modern operational practices.

Team Structure:

• The Graphic Designer will likely be part of a Marketing or Creative department, potentially within a larger mall management or property development division.

• The team structure might involve a Head of Department, Marketing Managers, other designers, and content creators, with reporting lines to a Marketing Director or similar senior role.

• Close collaboration is expected with marketing campaign managers, event organizers, digital marketing specialists, and operations teams to ensure design alignment with business objectives. Methodology:

• Design projects will likely follow a structured project management approach, involving brief understanding, concept development, feedback rounds, and final asset delivery.

• Data-driven insights might be used to inform design choices, particularly for digital assets and campaigns aimed at driving customer engagement or mall traffic.

• Emphasis will be placed on maintaining brand consistency and quality across all touchpoints, from initial concept to final execution.

Company Website: [Keppel Ltd. Corporate Website - Specific division/mall website may vary]

📝 Enhancement Note: Given Keppel's diverse portfolio, the specific context for this role is likely within their property development or retail-related businesses. The culture is expected to be professional, results-oriented, and focused on delivering high-quality customer experiences, with design playing a crucial role in brand perception and operational support.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, requiring 3+ years of experience. It involves executing design tasks with increasing autonomy, contributing creative ideas, and managing projects from conception to completion. The role requires a strong technical skill set and the ability to translate business needs into effective visual communications.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Lead, or Head of Department within the relevant business unit (e.g., mall management, property marketing). This structure allows for guidance and oversight while providing opportunities for independent work on assigned projects.

Operations Impact: The Graphic Designer's work directly impacts brand perception, customer engagement, and potentially operational efficiency. High-quality POSM and digital assets can drive foot traffic, enhance customer experience, and streamline communication of mall information and promotions. Designs that are clear and functional can also support operational processes by providing easy-to-understand information to customers and staff.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific design areas such as motion graphics, video editing, digital asset optimization, or UI/UX design for digital platforms.

• Leadership: Progress to a Senior Graphic Designer role, taking on more complex projects, mentoring junior designers, and potentially leading small creative teams or specific campaigns.

• Cross-functional Roles: Transition into roles such as Marketing Coordinator, Digital Marketing Specialist, or Brand Manager, leveraging design experience to inform broader marketing strategies.

• Skill Expansion: Acquire new skills in areas like content strategy, digital analytics interpretation, or project management to enhance overall marketing capabilities.

📝 Enhancement Note: The growth path for a graphic designer in a corporate setting like Keppel often involves deepening creative skills, taking on more strategic design responsibilities, or moving into broader marketing or project management roles. The emphasis on "operational efficiency" might also open doors to roles focused on process improvement through design.

🌐 Work Environment

Office Type: This is an on-site role, implying a traditional office environment within Keppel Ltd.'s Ho Chi Minh City facilities. This setting typically offers a professional workspace conducive to focused design work and collaborative team interactions.

Office Location(s): Ho Chi Minh City, Vietnam. Specific office details would be provided upon inquiry or during the interview process. The location is a major commercial hub, offering accessibility for employees.

Workspace Context:

• Collaborative Environment: The workspace will likely support both individual focused work (using design software) and team collaboration, with meeting rooms and common areas for brainstorming sessions and project reviews.

• Operations Tools & Technology: Access to industry-standard design software (Adobe Creative Cloud, potentially AutoCAD), high-performance computers, and potentially specialized equipment for photo/video editing. Connectivity for digital asset management and cloud-based collaboration tools is expected.

• Team Interaction: Opportunities to interact regularly with marketing teams, operations staff, and potentially external stakeholders, fostering a dynamic and communicative work environment.

Work Schedule: Expected to adhere to standard business hours (approximately 40 hours/week), with flexibility potentially offered for project deadlines or specific operational needs, balanced against the need for on-site presence and team collaboration.

📝 Enhancement Note: The on-site nature of the role suggests a traditional corporate office setting. The focus on "operational efficiency" and "customer experience" implies the office environment will be designed to facilitate efficient workflows and cross-functional communication necessary for executing impactful design projects within the mall/retail context.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess suitability for the role and alignment with requirements.

• First Interview: Likely with the hiring manager or a senior member of the creative/marketing team to discuss experience, skills, and portfolio highlights. Focus on creative process, problem-solving abilities, and understanding of brand guidelines.

• Design Challenge/Test: Potential for a practical design exercise or case study to evaluate design skills, conceptual thinking, and ability to meet specific briefs under timed conditions. This might involve adapting a key visual or creating a new asset.

• Final Interview: May involve meeting with department heads or HR to discuss cultural fit, career aspirations, and finalize offer details.

Portfolio Review Tips:

• Curate Selectively: Showcase a diverse range of your best work, prioritizing projects relevant to retail, mall advertising, digital marketing, and brand consistency. Include examples of POSM, social media assets, and video/motion graphics.

• Highlight Process: For each project, briefly explain the brief, your creative process, the tools used, and the outcome or impact. Demonstrate how you translated client needs into visual solutions.

• Showcase Versatility: Include examples that demonstrate your command of different design styles, media (print, digital, video), and your ability to adapt to brand guidelines.

• Quality Over Quantity: Ensure all presented work is high-resolution and professionally presented.

• Tailor to the Role: Emphasize projects that align with Keppel's industry and the specific responsibilities outlined in the job description, such as creating assets for promotions, events, and operational support.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any design challenge prompt. Ask clarifying questions if needed.

• Focus on Core Requirements: Ensure your solution directly addresses the objectives of the brief, including any specific brand or operational constraints.

• Demonstrate Process: Be prepared to walk through your thought process, from initial concepts to final execution, explaining your design decisions.

• Time Management: Practice completing design tasks within realistic timeframes.

• Technical Proficiency: Be ready to demonstrate your skills in the required software.

📝 Enhancement Note: The interview process will heavily weigh the candidate's portfolio. Candidates should be prepared to articulate their design decisions, demonstrate technical proficiency, and show how their work can contribute to Keppel's business objectives in a retail/mall context. The emphasis on operational needs means showcasing designs that are not just aesthetically pleasing but also functional and clear.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential suite including Photoshop (image editing, manipulation), Illustrator (vector graphics, logos, illustrations), InDesign (layout for print collateral), After Effects (motion graphics, video editing), and Premiere Pro (video editing).

• AutoCAD: Potentially used for precise layout planning of physical displays or POSM placement within mall spaces, or for specific internal drafting requirements.

• Digital Asset Management (DAM) Systems: Likely used for organizing, storing, and retrieving design assets, ensuring brand consistency and efficient workflow.

Analytics & Reporting:

• While not a primary tool for a graphic designer, an understanding of how design impacts engagement metrics (e.g., click-through rates for digital ads, foot traffic influenced by OOH) might be beneficial. Familiarity with basic analytics dashboards could be an advantage. CRM & Automation:

• Primarily for marketing and sales functions, but a graphic designer might interact with these systems to understand campaign parameters or target audience specifics for design briefs. Proficiency in understanding how design assets integrate into automated marketing workflows would be a plus.

📝 Enhancement Note: The core technical requirement is mastery of the Adobe Creative Suite, with a strong emphasis on creating assets for both print and digital media, including motion graphics and video. AutoCAD's inclusion is notable and may require clarification on its specific application in this role.

👥 Team Culture & Values

Operations Values:

• Quality & Excellence: A commitment to producing high-quality, impactful designs that meet or exceed client expectations and brand standards.

• Creativity & Innovation: Encouraging fresh ideas and innovative approaches to visual communication that resonate with target audiences and stand out in a competitive market.

• Collaboration & Teamwork: Fostering a supportive environment where team members work together effectively, share feedback constructively, and contribute to shared goals.

• Efficiency & Agility: Striving for efficient workflows and timely delivery of design assets, while remaining adaptable to changing project requirements and market trends.

• Customer Focus: Designing with the end-user (mall visitors, app users) in mind, ensuring clarity, usability, and a positive brand experience.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing, operations, and potentially leasing teams to understand business needs and translate them into compelling visual solutions.

• Feedback Exchange: Openness to receiving and providing constructive feedback on design work to continuously improve outcomes.

• Knowledge Sharing: A culture that encourages sharing design trends, new techniques, and best practices among team members to foster collective learning and development.

📝 Enhancement Note: The culture is expected to be professional and results-driven, reflecting Keppel's corporate stature. For a creative role within a larger organization, emphasis will be placed on brand adherence, strategic design thinking, and effective collaboration to achieve business objectives, particularly in customer-facing environments like malls.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Constraints: Effectively developing innovative designs while strictly adhering to established brand guidelines and corporate identity.

• Managing Multiple Projects & Deadlines: Juggling numerous design requests from various departments with competing priorities and tight turnaround times.

• Adapting to Evolving Trends: Staying current with the latest design trends, software updates, and digital platform best practices to ensure assets remain modern and effective.

• Translating Operational Needs into Design: Understanding and visually communicating complex operational requirements or information in a clear, engaging, and user-friendly manner for customers.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen expertise in specific Adobe Creative Cloud applications or explore new design tools and technologies.

• Specialized Design Workshops: Participation in workshops focused on areas like motion graphics, UI/UX design, or digital campaign asset creation.

• Industry Conferences & Webinars: Access to industry events and online learning platforms to stay abreast of design trends and network with peers.

• Mentorship: Potential for guidance from senior designers or marketing leaders within Keppel, offering insights into career progression and strategic design thinking.

📝 Enhancement Note: The challenges highlight the dynamic nature of design work in a corporate setting, requiring both creative flair and meticulous execution. Growth opportunities are geared towards enhancing technical skills, strategic thinking, and career advancement within the creative or broader marketing function.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a key visual for a promotional campaign, from brief to final delivery." (Focus on process, creativity, and brand adherence.)

• "How do you ensure your designs effectively communicate complex information or operational details to a broad audience?" (Focus on clarity, user experience, and problem-solving.)

• "Walk us through a project in your portfolio where you had to adapt to strict brand guidelines or a challenging client brief." (Focus on adaptability, problem-solving, and client management.) Company & Culture Questions:

• "What do you know about Keppel Ltd. and our approach to branding and customer experience?" (Demonstrate research and understanding of the company's context.)

• "How do you handle constructive criticism or feedback on your designs?" (Assess collaboration and receptiveness to input.)

• "Describe a time you had to work under significant deadline pressure. How did you manage it?" (Assess time management and stress resilience.) Portfolio Presentation Strategy:

• Storytelling: For each key project, craft a narrative that includes the objective, your role, your creative process, challenges faced, and the outcome.

• Visual Clarity: Ensure your presentation is clean, professional, and easy to follow. Use high-quality images and clear typography.

• Relevance: Prioritize projects that align with the job description's requirements, such as POSM, digital assets, and designs for retail/mall environments.

• Technical Demonstration: Be prepared to briefly discuss the software and techniques used. If applicable, showcase examples of motion graphics or video editing.

• Engage and Interact: Be ready to answer questions about your design choices and discuss how your skills can benefit Keppel Ltd.

📝 Enhancement Note: Interview preparation should focus on articulating design processes, demonstrating problem-solving skills, and showcasing a portfolio that aligns with Keppel's business context. The ability to communicate design strategy and its impact is crucial.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Workday portal link: https://keppel.wd3.myworkdayjobs.com/KeppelCareers/job/Ho-Chi-Minh-City/Graphic-Designer_10016147

• Tailor your Resume: Highlight your 3+ years of graphic/multimedia design experience, specific software proficiencies (Adobe Creative Cloud, AutoCAD), and any experience in retail, events, or marketing. Quantify achievements where possible.

• Curate Your Portfolio: Select your strongest and most relevant design samples. Ensure it includes POSM, digital assets, motion graphics, and examples of brand guideline adherence. Organize it clearly for easy review.

• Prepare Your Narrative: Be ready to discuss your design process, motivations, and how your skills can contribute to Keppel Ltd.'s marketing and operational goals. Practice presenting key portfolio pieces.

• Research Keppel Ltd.: Understand the company's business segments, recent projects, and brand identity. Familiarize yourself with their approach to marketing and customer engagement, especially within their property or retail divisions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.