Graphic Designer at Intex Recreation Corp.

📍 Job Overview

Job Title: Digital Designer

Company: Intex Recreation Corp.

Location: Long Beach, CA, United States

Job Type: Full-time Regular

Category: Creative & Design / Marketing Operations

Date Posted: 2026-08-10T18:16:00

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

This role is crucial for translating brand identity into compelling digital experiences across key revenue-generating channels.
The Digital Designer will be instrumental in creating visual content that drives engagement for eCommerce, marketing campaigns, and social media initiatives.
This position requires a strong understanding of how design directly impacts user experience and conversion rates within digital environments.
The role involves close collaboration with Marketing, eCommerce, and Sales teams to ensure visual consistency and effectiveness in all digital assets.

📝 Enhancement Note: While the title is "Graphic Designer," the description emphasizes "Digital Designer" and a strong focus on digital channels, eCommerce, and marketing support. This suggests a role leaning heavily into digital marketing operations and e-commerce content creation, rather than traditional print or general graphic design. The core responsibilities and required skills align with a digital-first marketing operations function.

📈 Primary Responsibilities

Design and produce a wide range of digital assets for websites, eCommerce platforms (including A+ Content and product detail pages), social media channels, email campaigns, and online advertising banners.
Develop visually engaging creative content that supports seasonal marketing campaigns, new product launches, and promotional initiatives.
Collaborate closely with Marketing, eCommerce, Product Management, Sales, and Design departments to conceptualize and execute effective digital creative solutions that align with business objectives.
Ensure strict adherence to INTEX brand standards and maintain visual consistency across all digital touchpoints and platforms.
Optimize digital creative assets for various devices and platforms, including desktop, mobile, and social media feeds, to maximize user engagement and impact.
Prepare final digital files for deployment, ensuring organized file structures, proper version control, and adherence to technical specifications for web and digital platforms.
Support photography and video production teams by providing digital asset creation and post-production assistance.
Contribute to website updates and broader digital content management initiatives, ensuring timely and accurate content deployment.
Organize, manage, and maintain digital asset libraries, including Brandfolder content, to ensure easy access and efficient retrieval for all stakeholders.
Stay abreast of the latest digital design trends, user experience (UX) principles, social media best practices, and evolving digital marketing strategies to inform creative output.
Manage multiple design projects simultaneously, prioritizing deadlines effectively in a dynamic, fast-paced work environment.

📝 Enhancement Note: The primary responsibilities are heavily geared towards digital marketing and e-commerce operations. This includes specific deliverables like "A+ Content" and "product detail page graphics," which are critical for online sales performance and require a deep understanding of e-commerce best practices and conversion optimization.

🎓 Skills & Qualifications

Education:

Bachelor's degree in Graphic Design, Digital Media, Visual Communications, or a closely related field.
Alternatively, a certificate from a specialized advertising or design school, demonstrating focused training in digital design principles. Experience:
A minimum of 4+ years of dedicated professional experience in digital graphic design.
Proven experience in creating digital assets for marketing, e-commerce, and social media platforms. Required Skills:
Advanced proficiency in Adobe Creative Suite, with a strong emphasis on Photoshop and Illustrator for asset creation and manipulation.
Demonstrated experience with digital design and prototyping tools such as Figma, Adobe XD, or similar platforms, essential for collaborative design workflows and user interface mockups.
Experience designing visually compelling assets specifically for social media platforms (e.g., Instagram, Facebook, YouTube).
Solid understanding of core digital marketing principles, e-commerce requirements, social media dynamics, and fundamental web design concepts.
Knowledge of responsive design principles and a strong grasp of user experience (UX) best practices to create intuitive and effective digital interfaces.
Exceptional skills in typography, layout composition, and color theory to create aesthetically pleasing and impactful designs.
Excellent organizational and time-management skills, with a proven ability to handle multiple projects and meet strict deadlines.
Ability to collaborate effectively across various departments, contributing to a team-oriented work environment. Preferred Skills:
Experience with video editing software, enhancing capabilities in multimedia content creation.
Direct experience in social media content creation and strategy.
Proven track record in e-commerce design, particularly in optimizing product pages and digital storefronts.
Experience in broader web design principles and execution.

📝 Enhancement Note: The requirement for advanced proficiency in Photoshop and Illustrator, coupled with experience in Figma/Adobe XD, points to a need for both creative execution and collaborative design workflow capabilities. The emphasis on e-commerce, social media, and responsive design highlights the role's direct impact on online sales and brand presence.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A comprehensive portfolio showcasing a strong range of digital design skills, with a clear emphasis on e-commerce, social media, and web-based assets.
Demonstrations of successful A+ Content, product detail page graphics, banners, and landing pages that highlight design impact on user engagement or conversion.
Examples of responsive design implementation across different devices and screen sizes.
Case studies or examples illustrating the design process from concept to final digital asset, detailing problem-solving and creative decision-making. Process Documentation:
The ability to articulate the design process for creating digital assets, from brief interpretation to final file delivery.
Documentation or examples of how design decisions were made to meet specific marketing or e-commerce objectives.
Evidence of effective file management, version control, and organization of digital assets.

📝 Enhancement Note: For a Digital Designer role focused on e-commerce and marketing, the portfolio is paramount. It should not only display aesthetic quality but also demonstrate an understanding of conversion optimization, user experience design principles specific to online retail, and the ability to translate marketing briefs into effective visual assets. The "process documentation" aspect implies the need to explain how the design achieved its goals.

💵 Compensation & Benefits

Salary Range:

The provided salary range is $80,000 to $90,000 USD per year. This range is typical for a Digital Designer with 4+ years of experience in a major metropolitan area like Long Beach, CA, especially within a consumer goods company that relies heavily on digital marketing and e-commerce for sales. Benefits:
Full-time employment status, typically including comprehensive health, dental, and vision insurance.
Potential for retirement savings plans (e.g., 401(k)) with company matching contributions.
Paid time off, including vacation days, sick leave, and paid holidays.
Opportunities for professional development and training in design software and digital marketing trends.
Employee discounts on Intex Recreation Corp. products may be available.
Collaborative work environment with opportunities for creative contribution and impact. Working Hours:
Standard full-time work schedule, likely around 40 hours per week.
The role is on-site, requiring consistent presence during core business hours.

📝 Enhancement Note: The salary range is explicitly stated. The benefits are inferred based on standard practices for full-time roles in the US, particularly for established companies like Intex Recreation Corp. The "FLSA Classification: Exempt" indicates the role is not eligible for overtime pay and is typically salaried.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Products / Outdoor Recreation / Sporting Goods. Intex Recreation Corp. operates in a competitive global market, focusing on family-oriented products that enhance outdoor living and recreation. This context means design needs to be appealing, durable, and communicate value effectively to a broad consumer base. The digital presence is critical for driving sales through major retailers and direct-to-consumer channels.

Company Size: While not explicitly stated in the provided data, Intex Recreation Corp. is a global leader, suggesting a large organization with significant operational scale. This implies a structured environment with established processes but also potential for high-volume output and cross-functional interaction.

Founded: Founded in 1966, Intex Recreation Corp. has a long history, indicating stability, established brand recognition, and a deep understanding of its market. This longevity suggests a company that values reliability and continuous adaptation to consumer trends.

Team Structure:

The Digital Designer reports to the Art Director, indicating a hierarchical structure within the Design department.
This role involves significant collaboration with cross-functional teams, including Marketing, eCommerce, Product Management, and Sales, highlighting a matrixed approach to project execution.
The Design team likely comprises individuals specializing in various aspects of creative production, with the Digital Designer focusing specifically on online and digital media. Methodology:
Data-Driven Design: The emphasis on e-commerce and marketing suggests a need for designs that are informed by data, user analytics, and performance metrics to drive conversion and engagement.
Agile Workflow: The mention of a "fast-paced environment" and managing "multiple projects and deadlines" implies an agile or iterative approach to design and content production.
Brand Consistency: A core methodology will be maintaining brand integrity across all digital touchpoints, ensuring a unified and recognizable brand experience for consumers.

Company Website: https://www.intexcorp.com/

📝 Enhancement Note: The industry and company history provide context for the type of design required – appealing to families, focused on outdoor activities, and driving sales through digital channels. The reporting structure and cross-functional collaboration are key to understanding how the design team integrates with the broader business objectives.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level Digital Designer. It requires a solid foundation of 4+ years of experience and the ability to work autonomously on assigned projects while also collaborating effectively within a team. The responsibilities go beyond basic graphic creation, encompassing strategic input for digital marketing and e-commerce initiatives.

Reporting Structure: The Digital Designer reports to the Art Director. This suggests opportunities to learn from senior design leadership, receive creative direction, and gain insights into art direction and brand strategy. The collaboration with Marketing, eCommerce, and Sales indicates exposure to various business functions and their operational needs.

Operations Impact: The Digital Designer's work directly impacts Intex's online revenue and brand perception. By creating engaging visual content for e-commerce platforms and digital marketing campaigns, this role directly contributes to driving sales, increasing customer engagement, and reinforcing brand loyalty. Effective digital design is crucial for converting online traffic into sales and building a strong digital presence.

Growth Opportunities:

Skill Specialization: Potential to deepen expertise in specific areas like UI/UX design for e-commerce, social media creative strategy, or advanced digital asset management.
Advancement to Senior Designer: With continued performance and expanded responsibilities, progression to a Senior Digital Designer role, potentially leading smaller projects or mentoring junior staff.
Cross-Functional Learning: Opportunities to gain deeper understanding of marketing, e-commerce operations, and product management by working closely with these teams, which could open doors to roles in those areas.
Leadership Potential: For individuals demonstrating strong project management and strategic thinking, there may be pathways towards team lead or Art Director positions in the future.

📝 Enhancement Note: This role provides a strong foundation in digital design within a consumer goods context. Growth will likely involve deepening specialized digital design skills, understanding e-commerce performance metrics, and potentially moving into more strategic or leadership roles within the design or marketing operations functions.

🌐 Work Environment

Office Type: The role is based in a professional office environment at the Long Beach, CA location. This suggests a standard corporate setting with dedicated workspaces and collaborative areas.

Office Location(s): The primary work location is the Long Beach Office, Long Beach, CA, 90810. This is a key hub for the company's operations in Southern California.

Workspace Context:

Collaborative Environment: The role emphasizes frequent interaction and collaboration with Marketing, eCommerce, Product, Sales, and Design teams, suggesting an open and interactive workspace designed to foster teamwork and idea sharing.
Tools and Technology: Access to industry-standard design software (Adobe Creative Suite, Figma/XD) and potentially digital asset management systems (Brandfolder) will be integral to the daily workflow.
Team Interaction: Opportunities for direct engagement with colleagues from various departments will provide diverse perspectives and facilitate efficient project execution.

Work Schedule: The position is full-time and on-site, requiring consistent attendance during standard business hours. While the description doesn't explicitly mention flexibility, a professional office environment typically operates within a structured schedule, with potential for occasional overtime during peak campaign periods.

📝 Enhancement Note: The "on-site" nature of the role is a key characteristic, emphasizing in-person collaboration. The workspace context highlights the dynamic and interactive nature of working within a consumer products company that heavily relies on cross-functional teams for digital initiatives.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A review of your resume and portfolio to assess qualifications and experience against the job requirements.
Portfolio Presentation & Technical Interview: Candidates will likely be asked to present their portfolio, discussing specific projects, their design process, and how their work aligns with Intex's brand and business objectives. Expect technical questions regarding software proficiency, design principles, and problem-solving approaches.
Cross-Functional Interviews: Interviews with members from Marketing, eCommerce, or Sales teams to evaluate collaboration skills, understanding of their needs, and ability to translate their objectives into effective visual designs.
Art Director Interview: A final interview with the Art Director to discuss creative vision, cultural fit, and alignment with the design team's direction.

Portfolio Review Tips:

Curate for Relevance: Select 3-5 of your strongest digital design projects that best showcase experience in e-commerce, social media, digital marketing, and responsive design. Prioritize projects with clear objectives and measurable results.
Showcase Process: For each selected project, articulate your design process. Explain the brief, your research, concept development, challenges faced, solutions implemented, and the final outcome. Use visuals to support your narrative.
Highlight Impact: Quantify results where possible. If a design led to increased click-through rates, conversion, engagement, or sales, be prepared to present that data. For Intex, demonstrating an understanding of how design drives e-commerce performance is critical.
Brand Alignment: Show examples of how you've adapted designs to specific brand guidelines or how you've maintained brand consistency across different platforms. Reference Intex's brand where applicable.
Technical Proficiency: Be ready to discuss your proficiency with Adobe Creative Suite (Photoshop, Illustrator) and prototyping tools (Figma, XD), and how you use them to achieve design goals.

Challenge Preparation:

Design Challenge: You may be given a hypothetical design task or a real-world scenario related to Intex's products or marketing. Prepare to create a concept or a brief outline of a design solution.
Problem-Solving Scenarios: Be ready to discuss how you would approach a design problem, such as improving a product detail page's visual appeal or creating a social media campaign for a new product.
Brand Interpretation: Practice thinking about how you would interpret and apply the Intex brand identity to various digital mediums.

📝 Enhancement Note: The emphasis on portfolio presentation and potential design challenges highlights the practical, results-oriented nature of this role within a sales-driven organization. Candidates must be prepared to demonstrate not just creative skill but also strategic thinking and an understanding of business impact.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Creative Suite: Advanced proficiency required, particularly in Photoshop (for raster image editing, web graphics, and digital asset creation) and Illustrator (for vector graphics, logos, icons, and layout).
Figma / Adobe XD: Experience with these digital design and prototyping tools is essential for collaborative workflows, creating mockups, and designing user interfaces for websites and digital platforms.
Brandfolder: Proficiency in using and managing digital asset management systems like Brandfolder is expected for organizing and distributing creative assets.

Analytics & Reporting:

While not explicitly listed as a primary tool for the designer, an understanding of analytics platforms (e.g., Google Analytics) and how design impacts metrics like conversion rates, bounce rates, and engagement is beneficial. The designer will need to interpret feedback based on performance data. CRM & Automation:
The role may interact with CRM data for personalized marketing campaigns, but direct CRM tool proficiency is likely not a core requirement for the designer. However, understanding how designs integrate into marketing automation workflows is advantageous.

📝 Enhancement Note: The specified tools (Adobe Creative Suite, Figma/XD, Brandfolder) are critical. The designer must be adept at using these to produce high-quality digital assets efficiently and collaboratively within a structured asset management system.

👥 Team Culture & Values

Operations Values:

Creativity & Innovation: A drive to produce fresh, engaging visual content that captures attention and reflects the fun and adventurous spirit of Intex products.
Collaboration & Teamwork: A strong emphasis on working effectively with cross-functional teams to achieve shared goals and ensure cohesive brand messaging.
Brand Stewardship: A commitment to upholding and enhancing the INTEX brand identity through consistent, high-quality design across all digital touchpoints.
Efficiency & Agility: The ability to manage multiple projects, adapt to changing priorities, and deliver high-quality work within fast-paced timelines.
User-Centric Design: An understanding of how design impacts user experience and a focus on creating digital assets that resonate with the target audience and drive desired actions.

Collaboration Style:

Cross-Functional Integration: The designer will be an integral part of integrated project teams, working closely with Marketing, eCommerce, Product, and Sales to translate business needs into creative solutions.
Feedback & Iteration: An open approach to receiving and providing constructive feedback, essential for iterating on designs and achieving optimal outcomes.
Knowledge Sharing: A willingness to share design insights and best practices, contributing to the overall creative output and skill development within the team.

📝 Enhancement Note: The culture likely values a blend of creative excellence and business-oriented execution. The designer needs to be both artistically skilled and strategically minded, understanding how their work contributes to sales and brand objectives.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Creative Vision with Brand Constraints: Effectively translating creative ideas within the established Intex brand guidelines and specific marketing objectives.
Pace of Digital Trends: Keeping up with the rapidly evolving landscape of digital design, social media, and e-commerce best practices to ensure creative remains current and effective.
Managing Multiple Stakeholder Needs: Navigating diverse requests and feedback from various departments (Marketing, eCommerce, Sales, Product) to deliver designs that satisfy multiple objectives.
Optimizing for Diverse Platforms: Designing assets that perform optimally across a wide range of digital channels, devices, and screen sizes, each with unique technical requirements and user behaviors.

Learning & Development Opportunities:

Deep Dive into E-commerce Design: Gaining specialized knowledge in conversion rate optimization (CRO) through design, A/B testing creative elements, and understanding e-commerce platform specific design requirements.
Advanced Digital Marketing Integration: Learning how design integrates with broader digital marketing strategies, including SEO, paid advertising, and email marketing automation.
Mentorship from Art Director: Receiving guidance on creative direction, brand strategy, and career development from experienced design leadership.
Exposure to Product Lifecycle: Understanding the product development and marketing process from concept to launch, providing a broader business perspective.

📝 Enhancement Note: The challenges highlight the need for adaptability, strong communication, and a strategic approach to design. The growth opportunities focus on deepening expertise in the digital and e-commerce space, which are critical for Intex's business success.

💡 Interview Preparation

Strategy Questions:

"How would you approach designing a series of A+ Content modules for a new Intex pool product to maximize engagement and sales on Amazon?" (Focus on understanding platform specifics, storytelling, and conversion drivers).
"Describe a time you had to balance a creative vision with strict brand guidelines. How did you ensure both were met?" (Tests adaptability and brand adherence).
"Walk us through your process for creating a social media campaign graphic for a seasonal promotion. What factors do you consider?" (Assesses campaign thinking, platform suitability, and efficiency). Company & Culture Questions:
"What do you know about Intex Recreation Corp. and our product lines? How would your design aesthetic align with our brand?" (Demonstrates research and brand understanding).
"How do you stay current with digital design trends and user experience best practices?" (Shows proactivity and commitment to learning).
"Describe a situation where you had to collaborate with a non-design team (e.g., Sales or Product) to achieve a design outcome. What was the challenge and how did you overcome it?" (Evaluates cross-functional collaboration skills). Portfolio Presentation Strategy:
Tell a Story: For each project, frame it as a narrative: the problem, your solution, and the outcome. Emphasize the why behind your design choices.
Quantify Impact: Where possible, present metrics demonstrating the success of your designs (e.g., increased CTR, conversion rates, engagement). If exact numbers aren't available, discuss the intended impact and how you would measure it.
Showcase Versatility: Demonstrate your ability to design for different platforms (web, mobile, social) and formats (banners, graphics, A+ content).
Highlight Process: Be prepared to discuss your workflow, tools used, and how you iterate based on feedback. This shows you're not just a pixel-pusher but a strategic designer.
Prepare for Questions: Anticipate questions about your design decisions, technical skills, and how you handle feedback.

📝 Enhancement Note: Interview preparation should focus on demonstrating an understanding of Intex's business objectives (driving sales through e-commerce and marketing) and how the designer's skills directly contribute to those goals. The portfolio presentation is key to showcasing this understanding.

📌 Application Steps

To apply for this Digital Designer position:

Submit your application through the provided ADP recruitment link.
Tailor your resume: Highlight experience and skills directly relevant to digital design, e-commerce, social media, and marketing operations. Use keywords from the job description.
Curate your portfolio: Select your strongest digital design projects, focusing on those that demonstrate success in e-commerce, social media, and responsive design. Prepare to articulate your process and the impact of your work.
Research Intex Recreation Corp.: Familiarize yourself with their product lines, brand aesthetic, and current digital presence. Understand their market position and how design contributes to their business goals.
Prepare for interview questions: Practice articulating your design process, problem-solving skills, and how your work aligns with business objectives. Be ready to discuss your portfolio in detail and potentially complete a design challenge.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer