Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Independent Food Company

Location: Riyadh, Saudi Arabia

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: June 04, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Execute creative visual design strategies for a portfolio of beloved hospitality brands, focusing on brand identity and marketing collateral.

• Develop engaging digital assets for social media campaigns and online platforms, ensuring alignment with GTM strategies.

• Collaborate cross-functionally with marketing and brand teams to translate business objectives into compelling visual communications.

• Manage the end-to-end design process for various initiatives, from concept to final delivery, optimizing for brand consistency and impact.

• Contribute to the overall visual narrative and brand presence of a rapidly growing hospitality group.

📝 Enhancement Note: This role is positioned within a hospitality group known for its innovative food concepts. The Graphic Designer will be integral to the Go-To-Market (GTM) strategy by creating visual assets that drive brand awareness, customer engagement, and ultimately, revenue growth for multiple brands under the parent company. The focus on "home-grown" and "beloved brands" suggests a need for designers who can capture a unique, authentic, and community-oriented aesthetic.

📈 Primary Responsibilities

• Design and refine logos, brand guidelines, and comprehensive visual identities for new and existing food concepts, ensuring brand consistency and market appeal.

• Create a diverse range of social media content, including posts, stories, advertisements, and campaign visuals, optimized for engagement and platform performance.

• Develop impactful marketing materials such as brochures, flyers, banners, posters, and digital ads to support promotional activities and brand campaigns.

• Partner closely with the marketing team to interpret campaign objectives, target audience insights, and business goals, translating them into effective visual designs.

• Perform image editing, retouching, and enhancement using industry-standard software to ensure high-quality visual output for all design projects.

• Uphold and meticulously enforce the brand's visual identity across all touchpoints, ensuring a cohesive and recognizable brand experience.

• Proactively generate creative concepts and innovative visual ideas to elevate brand storytelling and enhance overall content strategy.

• Manage multiple design projects simultaneously, prioritizing tasks and adhering to strict deadlines to support timely campaign launches and operational needs.

• Stay abreast of current design trends, digital marketing best practices, and competitor visual strategies to inform creative direction and maintain a competitive edge.

📝 Enhancement Note: The responsibilities indicate a need for a designer who can operate strategically, understanding how visual assets contribute to broader marketing and GTM objectives. The emphasis on "marketing materials," "social media designs," and "campaign goals" highlights the role's direct impact on demand generation and customer acquisition. The requirement to "ensure consistency with the brand’s visual identity" points to a need for strong brand stewardship and attention to detail.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is preferred.

Experience: 2-5 years of professional graphic design experience, with a strong preference for experience within the hospitality, F&B, or consumer-facing brand sectors.

Required Skills:

• Advanced proficiency in design software: Adobe Photoshop, Adobe Illustrator, and Adobe InDesign are essential for creating and manipulating visual assets.

• Strong foundation in design principles: Excellent understanding of color theory, visual composition, typography, and layout design.

• Creative problem-solving: Ability to conceptualize and translate abstract ideas into clear, effective, and visually compelling designs.

• Visual marketing acumen: Knowledge of how design contributes to marketing objectives, including digital advertising and social media engagement strategies.

• Brand identity development: Proven experience in designing logos and establishing cohesive brand visual systems.

• Image editing and manipulation: Skill in retouching, color correction, and compositing images to meet project requirements.

• Team collaboration: Ability to work effectively within a team environment, actively participate in design reviews, and incorporate feedback constructively.

• Time management and organization: Demonstrated ability to manage multiple projects, prioritize tasks, and meet strict deadlines in a fast-paced environment. Preferred Skills:

• Experience with motion graphics software (e.g., Adobe After Effects) for dynamic digital content.

• Familiarity with UI/UX design principles for digital platforms.

• Understanding of print production processes and specifications.

• Experience in a fast-paced, multi-brand environment.

• Basic knowledge of content management systems (CMS) or social media scheduling tools.

📝 Enhancement Note: The "2-5 years" experience level suggests a candidate who is beyond entry-level but not yet a senior specialist, capable of independent execution while still benefiting from guidance. The emphasis on software proficiency and design principles is critical for consistent output. The preferred skills point towards a candidate who can contribute to evolving digital marketing efforts and handle the complexities of multiple brands.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5-7 diverse design projects is mandatory.

• Projects should demonstrate expertise in logo design, brand identity development, and social media campaign visuals.

• Include examples of marketing collateral (brochures, posters, banners) and digital assets.

• Showcase your ability to adapt design styles across different brands or campaigns.

• Provide clear descriptions for each project, outlining the brief, your role, the design process, and the intended outcome or impact. Process Documentation:

• While formal process documentation isn't explicitly required for this role, candidates should be prepared to discuss their design workflow.

• Be ready to articulate your process for concept development, client/stakeholder feedback integration, and final asset delivery.

• Demonstrate an understanding of how to maintain brand consistency through a structured design process.

• Be prepared to explain how you manage revisions and ensure all design outputs meet project specifications and brand standards.

📝 Enhancement Note: A strong portfolio is paramount for a Graphic Designer. The requirements emphasize diversity and relevance to the company's brand portfolio. The ability to articulate one's design process is crucial, as it indicates professionalism, efficiency, and an understanding of project lifecycle management within a creative context, which is vital for operations.

💵 Compensation & Benefits

Salary Range: Estimated SAR 7,000 - 10,000 per month (approximately $22,000 - $32,000 USD annually), depending on experience and qualifications.

Benefits:

• Competitive monthly salary commensurate with experience.

• Opportunity to work with a portfolio of well-known and beloved hospitality brands.

• Exposure to diverse marketing campaigns and creative projects within the F&B sector.

• Collaborative and dynamic work environment within a growing company.

• Potential for professional development and skill enhancement in visual marketing and brand management.

• Standard Saudi labor law benefits.

Working Hours: 40 hours per week, typically Sunday to Thursday, with potential for occasional weekend work depending on campaign needs. Standard office hours are expected, with flexibility for project deadlines.

📝 Enhancement Note: Salary range is estimated based on Riyadh, Saudi Arabia, for a Graphic Designer with 2-5 years of experience in a full-time, on-site role within the hospitality/F&B sector. This estimate considers the cost of living in Riyadh and general market rates for creative professionals. Benefits are inferred based on typical offerings for full-time positions in the region and industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality & Food Service (specifically F&B concepts). The Independent Food Company is a prominent UAE-based group with multiple successful brands known for their innovative experiences and community connection.

Company Size: While not explicitly stated, the existence of multiple beloved brands (SALT, Parker's, Somewhere, Public, Kumo, and Shalwa) suggests a medium to large organization with dedicated marketing and creative teams.

Founded: The founding date is not provided, but the company's established presence with multiple brands implies a history of successful growth and brand development.

Team Structure:

• The Graphic Designer will likely be part of a Marketing or Creative department.

• This department would typically include roles such as Marketing Managers, Social Media Specialists, Content Creators, and potentially other designers.

• Close collaboration with brand management teams for each of the company's distinct concepts is expected.

• Reporting is likely to a Creative Director, Head of Marketing, or a Senior Graphic Designer. Methodology:

• The company emphasizes "home-grown" concepts, innovative experiences, and community connection, suggesting a culture that values authenticity, creativity, and customer engagement.

• Their approach to design and marketing likely focuses on creating unique visual identities that resonate with specific target audiences for each brand.

• Data-driven insights are likely used to inform marketing campaigns and measure their effectiveness, requiring designers to create assets that align with these insights.

• A collaborative methodology is implied, given the need to work with multiple teams and brands.

Company Website: https://independent-food-company.breezy.hr

📝 Enhancement Note: The company's focus on "home-grown" and "beloved brands" implies a creative and potentially fast-paced environment. The Graphic Designer's role is critical in maintaining and amplifying these brand identities, requiring an understanding of brand storytelling and market positioning within the competitive F&B landscape.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, typically requiring 2-5 years of experience. It implies a level of autonomy in executing design tasks and contributing creative ideas, but likely under the guidance of senior creative leadership. The role is focused on execution and tactical design implementation rather than strategic design leadership.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Director, or a Senior Graphic Designer. They will work collaboratively with marketing specialists and brand managers across various food concepts.

Operations Impact: The Graphic Designer's impact is directly tied to the visual appeal and marketability of the company's brands. Effective designs drive customer engagement on social media, influence purchasing decisions through marketing collateral, and strengthen brand recognition and loyalty, all of which contribute to revenue generation and market share.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas such as branding, digital marketing design, or motion graphics.

• Brand Management: Potential to take on more responsibility for the visual direction of specific brands within the company's portfolio.

• Senior Designer/Lead Role: With proven performance and expanded skill sets, progression to a Senior Graphic Designer or Creative Lead position is possible.

• Cross-Functional Exposure: Gain experience working with different departments (marketing, operations, product development) to understand various business functions.

📝 Enhancement Note: The growth path for a Graphic Designer in a company like this often involves increasing responsibility for brand stewardship and potentially leading creative projects. The "operations impact" is framed in terms of its contribution to revenue and market presence, aligning with GTM objectives.

🌐 Work Environment

Office Type: The role is on-site in Riyadh, Saudi Arabia, suggesting a traditional office setting. This environment is conducive to in-person collaboration, spontaneous brainstorming sessions, and direct feedback from team members and stakeholders.

Office Location(s): Riyadh, Saudi Arabia. This location offers a vibrant economic hub within the region.

Workspace Context:

• A collaborative workspace is likely, fostering interaction with marketing teams, brand managers, and potentially other creative professionals.

• Access to necessary design software and hardware will be provided.

• The environment may be dynamic and fast-paced, driven by the needs of multiple brands and ongoing marketing campaigns.

• Opportunities for team-based projects and creative problem-solving sessions.

Work Schedule: Standard office hours (e.g., 40 hours per week, Sunday-Thursday) are expected, with flexibility for project deadlines or urgent campaign needs. This schedule allows for focused work on design projects and integration with daily marketing operations.

📝 Enhancement Note: The on-site requirement is crucial for a design role that emphasizes collaboration and direct feedback. This setup is beneficial for iterative design processes and ensuring brand alignment across a diverse portfolio.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of resumes and portfolios to assess technical skills, experience, and creative style. Candidates must meet the minimum software proficiency and experience requirements.

• Portfolio Presentation & Discussion: Candidates will be asked to present their portfolio, discussing key projects, design process, and how their work aligns with the company's brands. Expect questions about their approach to challenges and problem-solving.

• Skills Assessment/Creative Challenge: A practical design exercise may be given to evaluate real-time design skills, creativity, and ability to meet project briefs under time constraints. This could involve creating a social media post or a concept for a marketing banner.

• Cultural Fit Interview: Discussion with the hiring manager or team members to assess collaboration style, ability to receive feedback, and alignment with the company's creative and community-focused values.

Portfolio Review Tips:

• Curate Strategically: Showcase your strongest and most relevant work. Prioritize projects demonstrating logo design, brand identity, social media graphics, and marketing collateral.

• Tell a Story: For each project, explain the problem, your process, your creative decisions, and the outcome. Highlight how your design met the brief and achieved objectives.

• Show Versatility: Include examples that demonstrate your ability to design for different brand personalities and target audiences, reflecting the multi-brand nature of Independent Food Company.

• Highlight Technical Skills: Be prepared to discuss your proficiency with Adobe Photoshop, Illustrator, and InDesign, and how you leverage their features.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether digital or physical.

Challenge Preparation:

• Understand the Brands: Research Independent Food Company and its brands (SALT, Parker's, Somewhere, Public, Kumo, Shalwa). Understand their aesthetics, target audiences, and market positioning.

• Practice Design Briefs: Simulate receiving a brief and quickly brainstorming concepts and visual directions.

• Time Management: Practice completing design tasks within a limited timeframe, focusing on delivering a polished and effective output.

• Articulate Your Decisions: Be ready to explain the "why" behind your design choices, linking them to brand objectives and target audience needs.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should prepare to not only showcase their technical skills but also their strategic thinking and understanding of brand communication within the hospitality sector.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign for all graphic design tasks.

• Image Editing Software: Experience with tools for photo manipulation, retouching, and color correction.

• Brand Guideline Management: Familiarity with adhering to and utilizing brand style guides to maintain consistency.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how design impacts engagement metrics on social media and digital platforms is beneficial. Experience with social media analytics dashboards (e.g., Instagram Insights, Facebook Ads Manager) to understand content performance is a plus. CRM & Automation:

• Not directly applicable to this role, but understanding how visual assets integrate into marketing automation workflows or CRM campaigns may be advantageous.

📝 Enhancement Note: The core requirement is mastery of the Adobe Creative Suite. While not a direct "operations" tool in the traditional sense, proficiency here is critical for operationalizing the company's visual strategy. Understanding the impact of design on digital marketing performance is a key link to GTM operations.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A driving force behind the company's "unique home-grown food concepts" and "innovative experiences."

• Brand Stewardship: Commitment to maintaining high standards and consistent visual identity across all beloved brands.

• Community & Connection: Emphasis on building relationships with customers and fostering a sense of belonging, reflected in brand storytelling.

• Collaboration: Working effectively across multiple teams and brands to achieve shared goals.

• Excellence: A dedication to high standards in service, experience, and visual communication.

Collaboration Style:

• Cross-functional: Expect to collaborate closely with marketing managers, social media specialists, brand managers, and potentially culinary teams.

• Feedback-driven: Openness to receiving and incorporating constructive feedback from peers and stakeholders to refine designs.

• Project-oriented: Working within defined project scopes and timelines to deliver creative solutions for specific campaigns or brand initiatives.

📝 Enhancement Note: The company's values suggest a culture that is creative, customer-centric, and team-oriented. A Graphic Designer who can embody these values and contribute to a positive, collaborative atmosphere will be highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Multi-Brand Management: Balancing the distinct visual identities and needs of multiple brands simultaneously, ensuring each maintains its unique appeal while adhering to overall company standards.

• Fast-Paced Environment: Meeting tight deadlines for various marketing campaigns and brand initiatives in a dynamic F&B sector.

• Translating Vision: Effectively interpreting and translating abstract marketing goals and brand concepts into compelling visual designs.

• Feedback Integration: Navigating diverse feedback from various stakeholders and incorporating it constructively into the design process.

Learning & Development Opportunities:

• Brand Deep Dive: Gain in-depth understanding of brand strategy, target audience segmentation, and market positioning within the F&B industry.

• Digital Design Trends: Stay current with evolving digital marketing and social media design trends, exploring new formats and platforms.

• Industry Exposure: Work on diverse projects that expose you to different facets of the hospitality and F&B industry.

• Creative Skill Enhancement: Opportunities to hone skills in specific design niches or explore new creative software and techniques.

📝 Enhancement Note: The challenges highlight the complexity of working within a multi-brand hospitality group, requiring strong organizational skills and adaptability. Growth opportunities focus on deepening industry knowledge and expanding creative capabilities.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a brand identity from scratch." (Focus on research, concept development, iteration, and finalization.)

• "How do you ensure visual consistency across different platforms and marketing materials for multiple brands?" (Discuss brand guidelines, asset libraries, and quality control.)

• "Walk us through a challenging social media campaign you designed. What were the objectives, and what was the outcome?" (Highlight your role, creative choices, and impact.)

• "How do you approach incorporating feedback from stakeholders who may have different creative visions?" (Emphasize active listening, constructive dialogue, and finding solutions.) Company & Culture Questions:

• "What do you know about Independent Food Company and its brands?" (Research SALT, Parker's, Somewhere, etc., and articulate your understanding of their market position and appeal.)

• "How do you see your design style contributing to our 'home-grown' and community-focused ethos?" (Connect your aesthetic and approach to the company's values.)

• "Describe your ideal collaborative environment. How do you work with marketing teams?" (Emphasize teamwork, communication, and shared goals.) Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio logically. For each piece, clearly state the client/brand, the objective, your role, your process, and the results (if available).

• Showcase Process: Don't just show final images. Include sketches, mood boards, or early concepts to demonstrate your thinking and iterative process.

• Tailor to the Role: Highlight projects that are most relevant to hospitality, F&B, branding, and social media design.

• Be Concise and Engaging: Speak passionately about your work but avoid rambling. Focus on the impact and effectiveness of your designs.

• Prepare for a Design Challenge: Be ready to create a quick design concept based on a hypothetical brief related to one of their brands. Think about their existing visual language.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only technical design skill but also an understanding of brand strategy, marketing objectives, and the ability to collaborate effectively within a multi-brand organization.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your resume and a link to your online portfolio through the Independent Food Company's Breezy HR portal.

• Portfolio Customization: Ensure your portfolio prominently features work relevant to branding, social media graphics, and marketing collateral, ideally with examples from the food, beverage, or hospitality sectors.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as Adobe Creative Suite proficiency, brand identity design, social media marketing, and time management. Quantify achievements where possible (e.g., "Designed social media assets that increased engagement by X%").

• Company Research: Thoroughly research Independent Food Company and its brands (SALT, Parker's, Somewhere, Public, Kumo, Shalwa). Understand their unique selling propositions, target audiences, and visual aesthetics.

• Prepare Your Narrative: Be ready to articulate your design process, creative philosophy, and how your skills align with the company's values and the specific needs of this role during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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