Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Hireroo (Partner Company)

Location: Limassol, Cyprus

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-06-24

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and produce high-quality digital marketing assets and brand visuals for a growing international business in the Sportsbook and Casino sector.

• Collaborate closely with Marketing, CRM, Product, Content, and Commercial teams to create impactful designs supporting acquisition, retention, and customer engagement.

• Maintain brand consistency across multiple brands, markets, and audiences while adapting designs for regional and language variations.

• Contribute to the development and upkeep of brand guidelines, style guides, and visual identity systems to ensure cohesive brand representation.

📝 Enhancement Note: The role requires a blend of creative design skills and commercial awareness, with a strong emphasis on digital marketing asset creation within a fast-paced, international environment. The company operates in regulated industries, suggesting a need for attention to detail and adherence to brand standards.

📈 Primary Responsibilities

• Create a diverse range of digital assets including marketing campaign creatives, website graphics, landing page visuals, social media content, and CRM assets.

• Develop design variations for performance marketing channels, including paid media creatives, banner sets, and promotional visuals.

• Execute A/B testing design variations to optimize campaign performance and drive continuous improvement in creative effectiveness.

• Work collaboratively with Media Buyers, CRM, Content, and Product teams to translate creative briefs into visually effective designs that meet business objectives and enhance creative performance.

• Maintain meticulous organization of design libraries, asset folders, and creative files, ensuring efficient retrieval and management of all visual assets.

• Adapt and localize designs for different audiences, languages, and regions to ensure brand relevance and impact in diverse international markets.

• Support the creation and enforcement of brand guidelines, style guides, and visual identity systems to uphold brand integrity across all platforms and communications.

📝 Enhancement Note: The responsibilities highlight a strong focus on performance marketing and data-driven design optimization, indicating that the ideal candidate will not only be creative but also analytical and results-oriented. The need to manage multiple projects simultaneously suggests strong organizational and time management skills are crucial.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for mid-level design roles.

Experience: Minimum of 3 years of professional experience as a Graphic Designer, Digital Designer, or in a similar creative role, with a demonstrated track record in digital marketing and branding.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, for creating high-quality digital assets.

• Proven experience in designing assets specifically for social media, digital advertising, CRM platforms, websites, and landing pages.

• Strong understanding and application of fundamental design principles, including layout, typography, color theory, visual hierarchy, and brand consistency.

• Demonstrated ability to interpret creative briefs, incorporate feedback effectively, and meet deadlines in a fast-paced, international work environment.

• Excellent communication and collaboration skills, with a meticulous attention to detail in all design outputs.

• Experience in building or supporting brand identity systems, brand guidelines, or style guides.

• Proven experience designing for multiple brands, products, markets, or distinct audiences. Preferred Skills:

• Experience within iGaming, Sportsbook, Casino, FinTech, Affiliate Marketing, or other regulated industries.

• Experience designing specifically for performance marketing and paid acquisition campaigns.

• Proficiency in Figma for collaborative design workflows.

• Knowledge of motion graphics, animation, or video design principles for enhanced content creation.

• Understanding of UX/UI principles and conversion-focused design strategies.

• Familiarity with multi-language design, localization processes, and market adaptation techniques.

• Additional languages are considered an advantage.

📝 Enhancement Note: The "Valued knowledge" section strongly suggests that candidates with experience in highly regulated or performance-driven sectors will have a significant advantage. Proficiency in Figma and motion graphics are key differentiators, indicating a modern design team that embraces collaborative tools and dynamic content.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3 years of work, with a strong emphasis on digital marketing campaigns, diverse branding projects, and effective visual communication.

• Demonstrate successful execution of designs for social media, digital advertising, CRM, web, and landing pages, highlighting the impact and effectiveness of your work.

• Include examples of brand identity development, brand guidelines, or style guide contributions, showcasing your ability to build and maintain visual consistency.

• Present case studies or examples of designs adapted for multiple brands, products, markets, or distinct audiences, illustrating your versatility and strategic approach. Process Documentation:

• Evidence of systematic design processes, from brief interpretation and concept development to final asset delivery, emphasizing efficiency and quality control.

• Examples of how you have managed multiple design projects simultaneously, detailing your workflow, prioritization techniques, and project management approach.

• Demonstrate how you incorporate feedback from stakeholders (Marketing, CRM, Product, Commercial teams) into your design iterations and final outputs.

• Showcase your approach to maintaining organized design libraries, asset folders, and creative files, ensuring efficient asset management and version control.

📝 Enhancement Note: The portfolio is critical for this role. It should not only display creative talent but also demonstrate a structured approach to design, an understanding of business objectives (especially performance marketing), and the ability to manage complex projects within a regulated industry context. Case studies that detail the problem, your solution, and the resulting impact (e.g., improved engagement, conversion rates) will be highly valued.

💵 Compensation & Benefits

Salary Range: As the salary is not specified, a competitive range for a mid-level Graphic Designer in Limassol, Cyprus, with 3+ years of experience and specialized iGaming/digital marketing skills, would typically fall between €25,000 - €40,000 annually, depending on the specific company's compensation strategy and the candidate's qualifications.

Benefits:

• Relocation support to Cyprus, easing the transition for international candidates.

• Visa support where required, facilitating employment for non-EU citizens.

• Private medical insurance, providing comprehensive healthcare coverage.

• Company-paid return flight home after one year, a valuable perk for expatriates.

• Flexible working hours, allowing for better work-life balance and individual productivity optimization.

• Competitive salary package, reflecting the candidate's skills and experience.

• Bonus structure to be discussed during the interview process, offering potential for additional performance-based compensation.

Working Hours: Flexible working hours are offered, with an estimated standard full-time commitment of 40 hours per week. This flexibility allows for adaptation to project demands and personal scheduling needs.

📝 Enhancement Note: The salary estimate is based on general market rates for mid-level designers in Cyprus, adjusted for the specialized industry and the employer's international scope. The comprehensive benefits package, especially relocation and visa support, indicates a strong commitment to attracting and retaining international talent. The flexible working hours are a significant advantage for operations professionals who may need to manage diverse project timelines.

🎯 Team & Company Context

🏢 Company Culture

Industry: The partner company operates within the Sportsbook and Casino sector, a dynamic and competitive segment of the iGaming industry. This industry is characterized by rapid innovation, a focus on user engagement, and often operates within regulated frameworks.

Company Size: While not explicitly stated, the description "growing international business" suggests a medium-sized enterprise that is expanding its global reach. This implies a potentially agile environment with opportunities for significant individual impact, but also a need for structured processes as the company scales.

Founded: The founding date is not provided, but the emphasis on growth suggests the company is likely past its initial startup phase and is entering a period of significant development and market expansion.

Team Structure:

• The Graphic Designer will be part of a marketing-focused team, likely reporting into a Marketing Manager or Head of Creative.

• Close collaboration is expected with Marketing, CRM, Product, Content, and Commercial teams, indicating a cross-functional and integrated approach to campaign execution and brand development.

• The team likely includes specialists in performance marketing, CRM, content creation, and product management, fostering a collaborative environment where diverse skills contribute to overall business goals. Methodology:

• Data-Driven Design: The emphasis on A/B testing and performance marketing suggests a data-driven approach to design, where creative decisions are informed by analytics and user behavior.

• Agile Campaign Development: The fast-paced international environment and need for speed and attention to detail point towards agile methodologies for campaign creation and deployment.

• Brand Consistency & Adaptation: A core methodology will involve maintaining strict brand guidelines while strategically adapting creative assets for diverse markets and audience segments.

Company Website: https://recruitment.hireroo.com (This is the recruitment platform, not the partner company's direct website)

📝 Enhancement Note: Operating within the iGaming sector means the company culture likely values innovation, a strong focus on user experience, and a data-driven approach to marketing. The "growing international business" aspect suggests a potentially dynamic and fast-paced work environment where adaptability and a proactive mindset are highly valued.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level (2-5 years of experience). It requires a solid foundation in graphic design principles and practical experience in digital marketing asset creation, with the ability to work independently on assigned projects while also collaborating effectively within a team. The role is not entry-level and expects a degree of autonomy and problem-solving capability.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Head of Design, or Creative Director. They will work closely with various marketing specialists (CRM, Performance Marketing, Content) and product teams, requiring strong communication and collaboration skills to navigate cross-functional relationships.

Operations Impact: The Graphic Designer's work directly impacts key business metrics such as customer acquisition rates, customer retention, brand awareness, and overall customer engagement. By creating visually compelling and effective marketing assets, they contribute directly to the success of marketing campaigns, product launches, and brand positioning in competitive international markets. Their designs are crucial for translating business objectives into tangible customer interactions and conversions.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas like performance marketing creative, iGaming branding, UX/UI design, or motion graphics, becoming a subject matter expert.

• Leadership Development: Potential to move into a Senior Graphic Designer role, leading design projects, mentoring junior designers, or managing specific brand visual identities.

• Cross-Functional Exposure: Gain valuable experience working across different departments (Marketing, Product, CRM), understanding broader business strategies, and potentially transitioning into marketing strategy or brand management roles.

• Industry Expertise: Develop deep knowledge of the iGaming/Sportsbook/Casino industry, a valuable asset in a high-growth sector.

📝 Enhancement Note: The role offers significant growth potential within a rapidly expanding company. The ability to influence brand visuals across multiple international markets provides a unique opportunity for career advancement and skill development, particularly for those interested in performance-driven creative roles within specialized industries.

🌐 Work Environment

Office Type: The role is described as "On Site" in Limassol, Cyprus. This suggests a traditional office environment where in-person collaboration and team interaction are prioritized.

Office Location(s): Limassol, Cyprus. This location is known for its vibrant business scene, particularly within the tech and iGaming sectors, and offers a high quality of life.

Workspace Context:

• Collaborative Environment: The emphasis on cross-functional teams suggests a workspace designed to encourage interaction and teamwork, with opportunities for designers to engage with marketers, product managers, and other stakeholders.

• Tools & Technology: The workspace will likely be equipped with industry-standard design software (Adobe Creative Suite, potentially Figma) and hardware necessary for high-quality digital asset creation. Access to robust IT infrastructure supporting international collaboration will be essential.

• Team Interaction: Expect regular team meetings, brainstorming sessions, and feedback rounds, fostering a dynamic and communicative work atmosphere. The presence of international teams means communication may involve remote participants as well.

Work Schedule: Flexible working hours are offered, indicating a work environment that values productivity and work-life balance over strict adherence to a 9-to-5 schedule. This allows designers to manage their time effectively, potentially optimizing for peak creative periods while ensuring project deadlines are met.

📝 Enhancement Note: The on-site requirement in Limassol, coupled with flexible hours, offers a balance between structured collaboration and personal autonomy. This environment is ideal for designers who thrive in a team setting but also value the flexibility to manage their own workflow and schedule. The international nature of the business implies exposure to diverse perspectives and communication styles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skill set, and alignment with the role's requirements. Emphasis will be placed on the quality and relevance of your digital marketing and branding work.

• Portfolio Presentation/Discussion: An interview where you will likely present your portfolio, discussing specific projects, your design process, challenges faced, and the impact of your work. Be prepared to articulate your creative decisions and how they aligned with business objectives.

• Skills Assessment: Potentially a design challenge or a technical assessment to evaluate proficiency in Adobe Creative Suite, Figma, or other relevant tools. This could involve creating a specific asset or solving a design problem under time constraints.

• Cultural Fit Interview: Discussions with team members and potentially hiring managers to assess your communication style, collaboration skills, adaptability to a fast-paced international environment, and alignment with the company's values.

• Final Interview: A concluding interview to discuss compensation, benefits, and final terms of employment.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work. Prioritize projects demonstrating digital marketing, branding, and adaptability across different markets or audiences.

• Tell a Story: For each project, clearly outline the brief/problem, your role, your design process and rationale, the tools used, and the measurable results or impact achieved. Use case study formats where possible.

• Highlight iGaming/Regulated Industry Work: If you have experience in these sectors, ensure these projects are prominently featured.

• Demonstrate Versatility: Include examples that show your ability to design for various platforms (social, web, CRM, ads) and adapt to different brand voices.

• Technical Proficiency: Ensure your portfolio visually conveys your command of typography, layout, color, and visual hierarchy.

Challenge Preparation:

• Understand the Business: Research the iGaming, Sportsbook, and Casino industries. Understand the target audience, common marketing strategies, and regulatory considerations.

• Review Brand Guidelines: If possible, familiarize yourself with typical brand guideline structures and how they are applied.

• Practice Time Management: Be prepared to work efficiently under pressure. Practice creating assets within realistic timeframes.

• Focus on Commercial Impact: Frame your design solutions in terms of their potential to drive business results (e.g., increased engagement, conversions, brand recognition).

📝 Enhancement Note: The interview process will likely be rigorous, with a strong emphasis on both creative execution and commercial understanding. A well-prepared portfolio that clearly articulates process and impact is crucial. Be ready to discuss how your designs contribute directly to business goals in a competitive market.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Photoshop, Illustrator, and InDesign for comprehensive digital asset creation, editing, and layout design.

• Figma: Preferred knowledge, indicating a move towards collaborative, cloud-based design workflows. Familiarity will be a significant advantage.

Analytics & Reporting:

• While not directly a design tool, understanding how to design for A/B testing implies a need to work with performance data. Candidates should be comfortable interpreting basic analytics to inform design decisions. CRM & Automation:

• Experience designing assets for CRM platforms is required, suggesting familiarity with the types of visuals and constraints common in email marketing and customer communication tools. Other Valued Technologies:

• Motion graphics/animation software (e.g., Adobe After Effects)

• Video editing software

• UX/UI design tools (e.g., Sketch, Adobe XD)

📝 Enhancement Note: The core requirement is mastery of the Adobe Creative Suite. Figma proficiency is a strong plus, indicating the company's adoption of modern collaborative design tools. Understanding the context of CRM and performance marketing will be key to designing effective assets.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce visually appealing and novel designs that capture attention in a competitive market.

• Commercial Acumen: Designing not just for aesthetics but for business impact, understanding how visuals influence customer behavior and drive key metrics.

• Collaboration & Teamwork: A willingness to work closely with diverse teams, share ideas, and incorporate feedback constructively.

• Attention to Detail: Meticulousness in executing designs, ensuring brand consistency, accuracy, and high production quality.

• Adaptability & Speed: The ability to thrive in a fast-paced, international environment, quickly responding to briefs and market changes.

Collaboration Style:

• Cross-Functional Integration: The role demands seamless collaboration with Marketing, CRM, Product, and Commercial teams, requiring clear communication and a shared understanding of project goals.

• Feedback-Oriented: An open approach to receiving and giving constructive feedback is essential, facilitating continuous improvement in design quality and campaign effectiveness.

• Knowledge Sharing: A culture that encourages sharing best practices, design trends, and insights across teams to foster collective growth and innovation.

📝 Enhancement Note: The company culture likely emphasizes a results-oriented approach where creativity is directly tied to business objectives. Expect a dynamic environment that values both individual contribution and collaborative synergy to achieve ambitious growth targets in the iGaming sector.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge will be to create visually stunning designs that also perform effectively in driving key marketing metrics (acquisition, retention).

• Multi-Brand/Market Adaptation: Maintaining brand consistency while tailoring designs for diverse audiences, languages, and cultural nuances across multiple international markets requires significant strategic thinking and execution.

• Fast-Paced Environment: The need to produce high volumes of creative assets quickly for campaigns and A/B testing requires excellent time management and the ability to work under pressure without sacrificing quality.

• Evolving Industry Trends: Staying abreast of the latest design trends, digital marketing strategies, and iGaming sector developments to ensure creative output remains fresh and competitive.

Learning & Development Opportunities:

• Specialized iGaming Design: Deepen expertise in designing for the unique demands of the Sportsbook and Casino industry, understanding player psychology and engagement tactics.

• Performance Marketing Creative: Develop advanced skills in designing for paid acquisition, A/B testing, and conversion rate optimization (CRO).

• Motion Graphics & Animation: Acquire or enhance skills in motion graphics and animation, adding dynamic capabilities to your design toolkit.

• UX/UI Principles: Gain a stronger understanding of user experience and user interface design to create more intuitive and conversion-focused digital assets.

• International Market Adaptation: Hone skills in localization and cultural adaptation of creative content for global audiences.

📝 Enhancement Note: This role presents a significant opportunity for growth, particularly for designers who are eager to specialize in performance marketing creative within a high-growth, dynamic industry. The challenges are directly linked to opportunities for skill development and career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for multiple brands or markets simultaneously. How did you ensure brand consistency while adapting for local relevance?" (Assesses brand management, localization skills)

• "Walk us through a recent digital marketing campaign you designed for. What was the objective, your creative approach, and what were the results?" (Assesses performance marketing understanding, ROI focus)

• "How do you approach incorporating feedback from stakeholders who may have different creative visions?" (Assesses collaboration, communication, and adaptability)

• "Describe your process for creating A/B test variations for a specific campaign element (e.g., a banner ad or social media post)." (Assesses understanding of performance optimization) Company & Culture Questions:

• "What interests you about working in the iGaming/Sportsbook/Casino industry?" (Assesses industry interest and research)

• "How do you stay updated on the latest design trends and digital marketing best practices?" (Assesses proactivity and continuous learning)

• "Describe your ideal team environment and how you contribute to a collaborative culture." (Assesses cultural fit and teamwork)

• "How do you ensure your designs align with a company's overall business objectives?" (Assesses commercial awareness) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your role, your process (sketches, iterations, rationale), the tools used, and the outcome (quantifiable if possible – e.g., increased click-through rates, engagement).

• Focus on Impact: Emphasize how your designs contributed to business goals, especially in areas like acquisition, retention, or brand awareness.

• Demonstrate Technical Skill: Clearly showcase your mastery of typography, color, layout, and visual hierarchy.

• Highlight Adaptability: Show examples of how you've adapted designs for different platforms, audiences, or markets.

• Be Ready for Technical Questions: Prepare to discuss your proficiency with Adobe Creative Suite and Figma, and potentially answer questions about specific design techniques.

📝 Enhancement Note: Be prepared to demonstrate a strong understanding of how design drives business results, not just aesthetic appeal. Your portfolio should serve as evidence of your ability to translate creative concepts into measurable success within a performance-driven context.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Hireroo recruitment platform.

• Portfolio Customization: Ensure your portfolio prominently features digital marketing assets, branding projects, and examples relevant to the iGaming or regulated industries. Tailor your presentation to highlight your experience with performance marketing and multi-market adaptation.

• Resume Optimization: Update your resume to clearly articulate your 3+ years of experience, proficiency in Adobe Creative Suite and Figma, and any experience in iGaming, Sportsbook, or Casino sectors. Use keywords from the job description, such as "digital marketing assets," "brand visuals," "performance marketing," and "international markets."

• Interview Preparation: Practice articulating your design process and the impact of your work using the STAR method (Situation, Task, Action, Result). Prepare specific examples for common interview questions related to collaboration, problem-solving, and design strategy.

• Company Research: Research the partner company's brands and their current marketing efforts if publicly available. Understand the iGaming industry landscape and key players. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.