Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Hire Overseas

Location: Uyo, Akwa Ibom, Nigeria

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-06-26

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is crucial for driving performance marketing initiatives by owning the creation of high-converting static ad creatives for Meta (Facebook/Instagram) campaigns.

• You will be responsible for designing engaging and effective email marketing templates and campaigns to support a fast-growing DTC skincare brand.

• This is a production-focused position requiring a direct response mindset, emphasizing speed, iteration, and data-driven design decisions.

• You will collaborate closely with an in-house senior designer and the marketing team, contributing directly to paid acquisition and email channel performance.

📝 Enhancement Note: While the title is "Graphic Designer," the description strongly emphasizes performance marketing and direct response, positioning this role within the broader scope of Marketing Operations or Creative Operations, focused on measurable campaign outcomes rather than purely brand aesthetics. The "production-focused" aspect suggests a need for efficient workflow and high output.

📈 Primary Responsibilities

• Design high-converting static ad creatives for Meta campaigns across Instagram and Facebook, focusing on clear visual hierarchy and benefit-led messaging.

• Develop and execute direct response design principles within ad creatives, ensuring strong Call-to-Actions (CTAs) that drive user engagement and conversions.

• Produce multiple creative variations and size adaptations for A/B testing and optimization across various ad placements and audiences.

• Design visually clean, on-brand, and optimized email marketing templates and campaign layouts that enhance readability and click-through rates.

• Collaborate with the marketing team to interpret campaign briefs, iterate on designs based on performance feedback, and maintain brand consistency across high output volumes.

• Support broader design needs for performance marketing, including landing page assets, promotional graphics, and campaign collateral, ensuring alignment with brand guidelines.

• Work closely with the senior in-house designer on projects requiring coordination between brand and performance creative elements.

📝 Enhancement Note: The responsibilities highlight a direct link to performance metrics, indicating that success will be measured by the effectiveness of the creative in driving conversions and engagement, a key characteristic of roles within operations functions.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating proficiency in graphic design principles is essential.

Experience: Minimum of 2-5 years of proven experience in graphic design, with a significant focus on performance marketing creative.

Required Skills:

• Proven experience designing static ad creatives specifically for Meta (Facebook/Instagram) campaigns.

• Strong understanding of direct response design principles, including visual hierarchy, benefit-led messaging, and effective CTA placement.

• Demonstrated experience in designing email marketing campaigns, including templates, promotional sends, and product launch creative.

• Proficiency in Adobe Creative Suite, particularly Adobe Photoshop and Adobe Illustrator.

• Experience with Canva for rapid production and iteration of creative assets.

• Ability to produce multiple creative variations quickly while maintaining high quality and brand consistency.

• Strong attention to detail and a keen eye for maintaining brand guidelines across diverse creative outputs.

• Comfort and willingness to receive performance feedback on creative work and iterate based on data insights.

• Availability to work during UK business hours on a full-time basis. Preferred Skills:

• Experience working with Direct-to-Consumer (DTC) e-commerce brands, especially in the beauty, skincare, or wellness sectors.

• Familiarity with email marketing platforms such as Klaviyo.

• Understanding of Meta Ads Manager and how creative performance data informs design decisions.

• Experience designing for UK and Irish markets or similar English-speaking European audiences.

• Background working collaboratively with copywriters in a content production workflow.

📝 Enhancement Note: The emphasis on "Meta Ad Statics that have actually run" and "design for conversion rather than just aesthetics" points to a need for candidates who understand the practical application of design in a performance marketing context, which is a key differentiator for operations-focused roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A portfolio link showcasing at least 4-6 examples of static ad creative and email design work.

• Specific inclusion of Meta ad statics that have been used in live campaigns, demonstrating real-world application and performance impact.

• Examples that highlight an understanding of ad hierarchy, benefit-driven messaging, and strong CTAs.

• Demonstrations of email campaign design, including templates and promotional layouts, with an emphasis on click-through optimization. Process Documentation:

• While explicit process documentation is not requested, the role implies the need for efficient workflow management to produce multiple creative variations at pace. Candidates should be prepared to discuss their personal workflow for managing high-volume creative production and iteration.

• The expectation of iterating based on performance feedback suggests a cyclical process of design, test, analyze, and refine.

📝 Enhancement Note: The portfolio requirements are heavily skewed towards demonstrating practical, performance-driven design capabilities, aligning with operations' focus on measurable outcomes and efficient execution. The request for live campaign examples is a strong indicator of this.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: £25,000 - £38,000 per annum (or equivalent in USD, approximately $32,000 - $48,000 USD, reflecting a mid-level graphic designer role in a remote setting, adjusted for potential international compensation standards and the company's stated USD payment policy).

• Justification: This range is based on industry benchmarks for mid-level graphic designers with performance marketing experience in remote roles, considering the company's location of operations (UK business hours) and the stated USD payment. The specific salary will depend on the candidate's experience, skill set, and the final assessment of their portfolio and interview performance.

Benefits:

• Paid Time Off in accordance with company policy.

• Observance of Holidays per company guidelines.

• 100% Remote setup, offering flexibility and autonomy.

• Payment in USD, bi-monthly (15th and 30th of each month). Working Hours:

• Full-time position, requiring availability during UK business hours. This typically translates to approximately 40 hours per week, with flexibility on exact daily scheduling as long as coverage during core UK business hours is maintained.

📝 Enhancement Note: The explicit mention of USD payment and UK business hours is critical for candidates to understand the operational and financial aspects of the role. The salary range is an estimation based on typical market rates for similar roles and the provided context.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce (DTC Skincare)

Company Size: The description implies a growing DTC brand, likely leaning towards a startup or scale-up environment. The company is "Hire Overseas," which acts as an employer of record or talent acquisition partner for the client brand.

Founded: Not specified, but the brand is described as "well-established" with a "loyal customer base."

Team Structure:

• This role sits within the marketing function, specifically in the performance design lane.

• You will work alongside an in-house senior designer who handles broader brand, retail, and website design.

• Direct collaboration with the marketing team (likely including campaign managers, copywriters, and performance specialists).

• Reporting to a manager within the marketing or creative department of the client brand. Methodology:

• Data-Driven Design: The core methodology revolves around direct response principles and performance feedback. Designs are expected to be iterated upon based on data analytics from Meta campaigns and email performance.

• Agile Production: The need to "produce multiple creative variations at pace" suggests an agile approach to creative development, prioritizing speed and iteration.

• Cross-Functional Collaboration: Close partnership with marketing and senior design teams is essential for briefing, feedback, and ensuring brand-to-performance creative alignment.

Company Website: https://jobs.workable.com/company/cvRB9R7vtuSYbz8sUcfYEC/jobs-at-hire-overseas (for Hire Overseas), client brand website not specified.

📝 Enhancement Note: Understanding that "Hire Overseas" is the hiring entity and not the end-client brand is crucial. The culture described is that of the DTC skincare brand, which is likely fast-paced, performance-oriented, and focused on measurable results.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level position focused on specialized execution within performance marketing creative. It's a hands-on role with high ownership for specific campaign outputs.

Reporting Structure: You will report to a marketing or creative lead within the DTC skincare brand, with a dotted line or close collaboration with the senior in-house designer.

Operations Impact: The role has a direct and measurable impact on the brand's customer acquisition efforts through Meta ads and email marketing. Success in this role directly contributes to conversion rates, customer engagement, and ultimately, revenue growth for the DTC brand.

Growth Opportunities:

• Specialization: Deepen expertise in direct response design and performance creative for e-commerce.

• Broader Skillset: Gain exposure to other aspects of DTC marketing and creative production through collaboration.

• Potential for Leadership: With proven success and expanded responsibilities, there could be opportunities to lead specific creative initiatives or mentor junior designers in the future, subject to the client brand's growth.

• Industry Exposure: Develop valuable experience within the thriving DTC beauty/skincare sector.

📝 Enhancement Note: The growth path here is likely through deepening expertise in performance creative and potentially expanding into broader campaign strategy involvement, rather than traditional hierarchical management, given the specialized nature of the role.

🌐 Work Environment

Office Type: 100% Remote. This means you will be working from your own home office or a co-working space of your choice.

Office Location(s): While the role is remote, it requires availability during UK business hours, suggesting the client brand is based in or heavily operates within the UK market. The candidate's physical location (Uyo, Akwa Ibom, Nigeria) allows for this remote work.

Workspace Context:

• Autonomy: High degree of autonomy in managing your workday and creative process, provided you meet deadlines and availability requirements.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Canva) will be necessary. Collaboration will likely occur via digital communication tools (e.g., Slack, email, project management software).

• Collaboration: While remote, active participation in virtual team meetings, feedback sessions, and collaborative design discussions is expected.

Work Schedule: Full-time, with a requirement to be available during UK business hours to facilitate real-time collaboration with the client's team. This implies a need for discipline in time management to balance personal work habits with team synchronization needs.

📝 Enhancement Note: The remote nature combined with specific hour requirements means candidates need strong self-discipline and communication skills to be effective.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit resume and complete prequalifying questions.

• Video Introduction: Record a 1-2 minute Loom video introducing yourself, showcasing one proud ad creative, and explaining design decisions. This is a critical step.

• Role-Specific Assessment: Potentially a "homework assignment" tailored to the position, likely involving a small design task.

• Recruitment Interview: Initial screening with the Hire Overseas talent team.

• Executive Interview: Discussion with senior leadership from Hire Overseas.

• Client Interview: Final interview with the client brand's team to assess fit and capability.

• Background & Reference Check: Professional reference verification.

Portfolio Review Tips:

• Highlight Performance: Ensure your portfolio prominently features Meta ad statics that have run in live campaigns. Clearly articulate the objective of each ad and the design decisions made to achieve it.

• Showcase Direct Response: Select examples that clearly demonstrate an understanding of direct response principles – clear CTAs, benefit-driven copy/visuals, and strong visual hierarchy.

• Email Design Clarity: Include examples of email templates and campaigns that are both visually appealing and optimized for engagement and click-through.

• Process Explanation: Be ready to discuss your design process for each piece, especially how you iterate based on feedback or performance data. The Loom video is your primary opportunity here.

• Brand Consistency: If possible, show how you maintain brand consistency across different creative assets and platforms.

Challenge Preparation:

• Loom Video: Practice your introduction and walkthrough of a proud ad creative. Focus on clear, concise explanations of your design choices and their intended impact. This is a key differentiator.

• Design Principles: Be prepared to discuss your understanding of Meta ad best practices, conversion optimization, and visual hierarchy in a performance context.

• Tool Proficiency: Be ready to discuss your experience with Adobe Creative Suite and Canva, and how you leverage them for efficient production.

• Collaboration: Think about examples of how you've collaborated with marketing teams or copywriters to achieve campaign goals.

📝 Enhancement Note: The "Loom video" requirement is highly specific and a mandatory part of the initial screening, indicating a strong emphasis on communication skills and the ability to articulate design decisions and their strategic intent.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design. Specific emphasis on Adobe Photoshop and Adobe Illustrator.

• Canva: Required for rapid production and iteration of creative assets.

• Meta Ads Manager: Familiarity with this platform is preferred, as it's where creative performance data is generated.

Analytics & Reporting:

• While not directly responsible for analytics, a strong understanding of how to interpret performance data from Meta Ads Manager and email campaigns to inform design decisions is crucial. CRM & Automation:

• Klaviyo (Preferred): Familiarity with this email marketing platform is a plus, indicating an understanding of the broader email campaign workflow.

📝 Enhancement Note: The explicit mention of Canva alongside Adobe Creative Suite highlights the need for a blend of professional design skills and rapid production capabilities, common in performance marketing roles.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong emphasis on achieving measurable results and driving conversions through creative output.

• Data-Driven: Decisions and iterations are informed by campaign performance data, not just aesthetic preference.

• Efficiency & Speed: The ability to produce high volumes of creative variations quickly and effectively is paramount.

• Collaboration: Working effectively with marketing teams and senior designers to achieve shared goals.

• Adaptability: Willingness to iterate on designs based on feedback and performance data.

Collaboration Style:

• Remote-First: Communication and collaboration will primarily occur through digital channels.

• Direct & Actionable Feedback: Expect feedback to be focused on performance metrics and conversion impact.

• Cross-Functional Integration: Close working relationship with marketing stakeholders to align creative with campaign objectives.

• Proactive Communication: Essential for remote work to ensure alignment and timely delivery.

📝 Enhancement Note: The culture described is typical of a high-growth DTC brand focused on measurable marketing outcomes, requiring a proactive and results-oriented approach from its team members.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume Production: The need to produce multiple creative variations at pace can be demanding.

• Data-Driven Iteration: Adapting designs based on performance feedback, which may sometimes require significant changes or the abandonment of preferred aesthetics for conversion-focused results.

• Remote Collaboration: Maintaining effective communication and seamless collaboration in a fully remote setting, especially across different time zones (Nigeria to UK).

• Balancing Brand and Performance: Effectively translating brand guidelines into high-performance creative assets that may have different aesthetic requirements than traditional brand work.

Learning & Development Opportunities:

• Performance Creative Specialization: Deepen expertise in the nuances of designing for platforms like Meta and for direct response objectives.

• E-commerce & DTC Insights: Gain valuable experience and understanding of the DTC e-commerce landscape, particularly in the competitive beauty/skincare market.

• Email Marketing Workflow: Develop a deeper understanding of email campaign strategy and execution through collaboration with copywriters and potentially platform usage.

• Cross-functional Exposure: Learn from marketing specialists and senior designers, broadening your understanding of integrated marketing campaigns.

📝 Enhancement Note: The challenges are directly tied to the performance-driven nature of the role, emphasizing the need for resilience, adaptability, and a focus on outcomes.

💡 Interview Preparation

Strategy Questions:

• Be prepared to discuss your understanding of "direct response design" and how it differs from purely aesthetic design.

• Explain your process for creating multiple ad variations for A/B testing and how you would approach design decisions for different audience segments.

• How do you interpret campaign performance data (e.g., CTR, conversion rates) and translate that into actionable design improvements?

• Describe a time you received critical feedback on your creative work and how you responded. Company & Culture Questions:

• Research the DTC skincare market and common marketing strategies.

• Understand the importance of brand consistency for DTC brands, even within a performance-focused creative context.

• Be ready to articulate why you are interested in working for a DTC skincare brand and how your skills align with their growth objectives.

• Discuss your experience working in a remote environment and how you ensure productivity and collaboration. Portfolio Presentation Strategy:

• Loom Video: This is your primary presentation tool for initial screening. Make it engaging, concise, and directly address the prompt. Focus on one strong ad creative and articulate its strategic intent and design choices.

• Portfolio Walkthrough: If invited to later stages, be prepared to walk through additional pieces, emphasizing the "why" behind your design decisions, the target audience, and the intended outcome.

• Metrics & ROI: For any past work where data is available, be prepared to discuss the performance metrics and the ROI of your creative contributions. Even if you don't have exact numbers, discuss the intended impact and how you would measure it.

📝 Enhancement Note: The emphasis on the Loom video and articulating design decisions with strategic intent is crucial. Candidates should prepare to "sell" their creative process and its impact, not just showcase static images.

📌 Application Steps

To apply for this operations-focused graphic design position:

• Submit your application through the Workable platform, ensuring all required fields are completed.

• Prepare Your Portfolio: Curate your portfolio to prominently feature 4-6 examples of static ad creative and email design. Prioritize Meta ad statics that have run in live campaigns, clearly labeling them and including any available context about their performance or objectives.

• Craft Your Loom Video: Record a 1-2 minute Loom video introducing yourself. Select one ad creative you are proud of and clearly explain the design decisions you made, the intended audience, the expected outcome, and how it aligns with direct response principles. This is a mandatory step.

• Tailor Your Resume: Ensure your resume highlights experience in direct response design, Meta ad creative, email marketing design, and proficiency with Adobe Creative Suite and Canva. Use keywords from the job description.

• Research the DTC Skincare Market: Familiarize yourself with common design trends, successful campaigns, and the competitive landscape of DTC skincare brands.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. The mandatory Loom video submission is a critical requirement for progressing in the application process.