Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: GALPIN MOTORS, INC.

Location: Van Nuys, CA 91406

Job Type: Full Time

Category: Marketing | Art & Design | Retail

Date Posted: 2026-08-11

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive visual brand identity for a portfolio of iconic automotive dealerships through compelling digital and print creative assets.

• Develop high-performing, responsive email marketing campaigns and engaging social media content.

• Create eye-catching in-store point-of-purchase (POP) materials for sales, events, and showroom merchandising.

• Provide essential UX/UI visual design support for the company website, enhancing the online guest experience.

• Collaborate with the Director of Advertising and Retail Marketing Manager to bring creative campaigns to life in a fast-paced environment.

📝 Enhancement Note: While the role is titled "Graphic Designer," the responsibilities clearly indicate a strong focus on digital marketing creative, web asset development, and UX/UI support, extending beyond traditional print graphic design. This suggests a hybrid role with significant digital marketing operations and front-end development components. The salary range of $29-$31/hour for a role requiring 3-5 years of experience and proficiency in multiple tools like Adobe Creative Suite, Figma, HTML, CSS, and JavaScript is on the lower end for the Los Angeles market, especially for a full-time position with benefits.

📈 Primary Responsibilities

• Design and execute visually compelling, user-friendly digital assets for email marketing, social media platforms, and digital advertising campaigns.

• Develop premium print POP materials to support sales initiatives, promotional events, and showroom merchandising strategies.

• Create responsive, high-converting email designs utilizing Adobe Creative Suite, Figma, and Designmodo, adhering to brand guidelines and best practices.

• Contribute to website UX/UI visual design, ensuring a seamless and aesthetically pleasing online experience across various dealership brands.

• Maintain and uphold a cohesive, premium visual identity and brand consistency across multiple distinct automotive dealership brands.

• Develop front-end web assets using HTML, CSS, and JavaScript, collaborating with developers for integrated functionality.

• Optimize websites for SEO, performance, accessibility, and mobile responsiveness.

• Utilize Designmodo and potentially other email marketing platforms to create engaging and effective email campaigns.

📝 Enhancement Note: The responsibilities emphasize a blend of creative design and technical execution, particularly in web and email development. The role requires not just aesthetic design but also an understanding of how designs translate into functional web pages and marketing campaigns with measurable outcomes.

🎓 Skills & Qualifications

Education: Bachelor's degree in Art, Graphic Design, or a related field, or equivalent professional experience.

Experience: 3–5 years of professional graphic design experience, with a significant focus on digital assets and marketing campaigns.

Required Skills:

• Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creating and editing visual assets.

• Proficiency in Figma for collaborative design and UI/UX prototyping.

• Experience with Designmodo for email campaign design and development.

• Solid understanding of front-end web development principles, including HTML, CSS, and JavaScript.

• Familiarity with WordPress for content management and basic development tasks.

• Experience designing for email marketing, social media, and digital advertising platforms.

• Strong understanding of digital asset optimization and responsive design principles.

• Ability to maintain brand consistency across multiple distinct brand identities.

• Experience working within a macOS environment. Preferred Skills:

• Shopify experience for e-commerce platform design and optimization.

• Familiarity with Monday.com for project management and workflow tracking.

• Experience with Constant Contact or similar email marketing platforms.

• Basic understanding of SEO principles and their application in web design.

📝 Enhancement Note: The required toolset is extensive, indicating a need for a versatile designer who can handle both creative execution and technical implementation. The preference for project management tools like Monday.com suggests a structured workflow and a need for efficient collaboration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of digital design projects, including email campaigns, social media graphics, and web banners, demonstrating impact and engagement.

• Include examples of print design work such as POP materials, brochures, or advertisements to highlight versatility.

• Present case studies that detail the design process, problem-solving approaches, and measurable results (e.g., conversion rates, engagement metrics).

• Demonstrate proficiency in responsive design across various devices and screen sizes.

• Highlight experience with brand stewardship, showcasing how cohesive visual identities were maintained across multiple brands or campaigns. Process Documentation:

• Document the workflow for designing and deploying email marketing campaigns, from concept to execution and analysis.

• Illustrate the process for creating and optimizing digital assets for web and social media, including file preparation and asset management.

• Outline the steps involved in collaborating with cross-functional teams (e.g., marketing managers, developers) on design projects.

• Detail how brand guidelines are interpreted and applied to ensure consistency across all visual communications.

📝 Enhancement Note: A strong portfolio is critical for this role, as it will serve as the primary evidence of the candidate's ability to meet the diverse design and technical requirements. Candidates should be prepared to walk through their process and articulate the strategic thinking behind their design choices.

💵 Compensation & Benefits

Salary Range: $29.00 - $31.00 Hourly (Approximately $60,320 - $64,480 annually for a 40-hour work week).

Benefits:

• Health Insurance

• Vision Insurance

• Dental Insurance

• 401k plan with company match

• Paid vacation time

• Life insurance

• Employee vehicle purchase program

• Opportunities for advancement and career growth

• Custom-tailored onboarding and cross-training programs

Working Hours: Full Time, approximately 40 hours per week.

📝 Enhancement Note: The estimated annual salary range of $60,320 - $64,480 falls within the mid-range for experienced graphic designers in the Los Angeles area, though it may be on the lower side given the specialized digital and web development skills required and the cost of living in Southern California. The comprehensive benefits package, including health, dental, vision, and a 401k match, adds significant value to the total compensation. The mention of "custom tailored onboarding and cross training programs" indicates a commitment to employee development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Automotive Retail | Marketing & Advertising

Company Size: Large (Likely 500+ employees, based on industry leadership and scale)

Founded: 1946, Galpin Motors boasts a rich history as a family-owned and operated business, evolving from a small dealership to the #1 volume Ford dealer globally.

Team Structure:

• The role is part of the in-house Marketing and Advertising team, working closely with the Director of Advertising and Retail Marketing Manager.

• This team is responsible for the visual and strategic marketing efforts across a diverse portfolio of automotive brands.

• The environment is described as dynamic, fast-paced, and collaborative, with a focus on creativity and a passion for the automotive industry. Methodology:

• Data-driven decision-making is implied through the emphasis on conversion rates, SEO, and performance optimization in digital assets.

• Workflow optimization is expected, particularly in managing multiple brands and campaigns efficiently.

• Automation is likely utilized in email marketing and potentially web development processes.

Company Website: [Galpin Motors Website URL - Assuming galpin.com based on domain_derived]

📝 Enhancement Note: Galpin Motors emphasizes a strong culture rooted in history, family values, and a passion for the automotive industry. The marketing team operates in a high-energy environment, driven by rapid business growth and a desire to innovate visually. The size and success of the company suggest robust internal processes and a structured approach to marketing operations.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Graphic Designer with potential for specialization in digital marketing, web design, or brand management within the operations framework.

Reporting Structure: Reports to the Director of Advertising and Retail Marketing Manager, with close collaboration across the marketing and advertising department.

Operations Impact: Directly influences customer engagement, brand perception, and conversion rates through visual design across digital and print channels. Contributes to the overall effectiveness of marketing campaigns and the online customer journey, impacting dealership sales performance.

Growth Opportunities:

• Skill Specialization: Develop deeper expertise in areas such as UX/UI design, front-end web development (HTML/CSS/JavaScript), email marketing automation, or SEO optimization.

• Brand Management: Potentially take on more responsibility for managing the visual identity of specific dealership brands or product lines.

• Team Leadership: With proven success and experience, opportunities for leading design projects or mentoring junior designers may arise.

• Cross-functional Exposure: Gain experience working with sales teams, dealership management, and potentially product specialists, broadening understanding of the automotive business operations.

• Advancement within Galpin: The company explicitly mentions "Advancement opportunities" and "Custom tailored onboarding and cross training programs," suggesting a commitment to internal career progression for high-performing employees.

📝 Enhancement Note: This role offers a solid foundation for a designer looking to specialize in the marketing operations aspects of the automotive industry. The breadth of brands and marketing channels provides ample opportunity for skill development and career advancement within a large, established organization.

🌐 Work Environment

Office Type: On-site role within Galpin Motors' facilities in Van Nuys, CA. The description implies a dynamic, collaborative office setting typical of a busy advertising and marketing department.

Office Location(s): 8210 Orion Ave, Van Nuys, CA 91406. This location is within the greater Los Angeles area, offering access to a vibrant market and amenities.

Workspace Context:

• The workspace is expected to be collaborative, fostering interaction with the Director of Advertising, Retail Marketing Manager, and potentially other marketing team members or developers.

• Access to necessary design software (Adobe Creative Suite, Figma, Designmodo) and hardware (macOS) is a given.

• The environment is fast-paced, requiring adaptability and efficiency in managing multiple projects and deadlines.

Work Schedule: Full-time, approximately 40 hours per week. While not explicitly stated, a dynamic retail environment may occasionally require flexibility for urgent campaign launches or events, though standard business hours are generally expected.

📝 Enhancement Note: The on-site nature of the role is typical for creative positions requiring close collaboration and access to specific hardware/software. The Van Nuys location places the designer in a bustling commercial hub within Southern California.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational skills, experience, and tool proficiency.

• Portfolio Review & Skills Assessment: A more in-depth discussion of the candidate's portfolio, focusing on design process, problem-solving, and visual execution. This may include a practical design exercise or a request to critique existing company creative.

• Technical & Cultural Fit Interview: Assessment of technical skills (HTML/CSS/JavaScript, Figma, Adobe Suite) and cultural alignment with Galpin's family-oriented, fast-paced, and collaborative environment. Questions will likely explore experience with automotive brands and handling multiple projects.

• Meet with Leadership: Potentially meet with senior marketing or advertising leadership to discuss strategic alignment and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the required skills: digital marketing assets (email, social), print POP, and any web/UX/UI contributions.

• Showcase Process: For each project, clearly articulate the brief, your role, the creative process, challenges faced, solutions implemented, and quantifiable results (e.g., increased engagement, click-through rates).

• Highlight Brand Versatility: Ensure your portfolio demonstrates the ability to adapt design style and messaging for different automotive brands.

• Technical Proficiency: Be prepared to discuss your technical skills (HTML, CSS, JavaScript, Figma, etc.) and how you applied them in your projects. If possible, include links to live examples or interactive prototypes.

• Conciseness: Present your portfolio clearly and efficiently, respecting the interviewer's time.

Challenge Preparation:

• Be ready for a design challenge that may involve creating a concept for an email campaign, social media ad, or a quick print piece for one of Galpin's brands.

• Practice articulating your design rationale and how your creative solution addresses business objectives.

• Prepare to discuss how you would optimize designs for different platforms (web, mobile, print) and ensure brand consistency.

📝 Enhancement Note: The interview process will heavily rely on the candidate's portfolio and their ability to articulate their design thinking and technical capabilities. Demonstrating an understanding of marketing objectives and the automotive industry will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign for comprehensive graphic design and asset creation.

• Figma: For collaborative UI/UX design, prototyping, and creating responsive web assets.

• Designmodo: Specifically mentioned for designing high-performing, responsive email campaigns.

• WordPress: For basic website development, content management, and front-end asset integration.

Analytics & Reporting:

• While not explicitly listed, experience with analytics tools (e.g., Google Analytics, email platform analytics) is implied for optimizing digital campaigns and understanding performance. CRM & Automation:

• Email Marketing Platforms: Likely platforms include Designmodo, and potentially Constant Contact or similar, for managing and deploying email campaigns.

• Project Management Tools: Monday.com is a preferred skill, indicating a need for organized workflow management and collaboration.

📝 Enhancement Note: Proficiency in this specific stack is crucial. Candidates should be prepared to discuss their experience and comfort level with each tool, especially Figma and Designmodo, as these are highlighted as key requirements.

👥 Team Culture & Values

Operations Values:

• Passion for Automotive: A genuine enthusiasm for the automotive industry and Galpin's legacy is highly valued.

• Creativity & Innovation: Encouragement to bring fresh ideas and innovative visual solutions to marketing campaigns.

• Collaboration & Teamwork: Working effectively with colleagues, managers, and potentially other departments to achieve common goals.

• Efficiency & Drive: A commitment to hitting deadlines and delivering high-quality work in a fast-paced retail environment.

• Family & Legacy: Alignment with the company's long-standing history as a family-owned business, fostering a supportive and loyal atmosphere.

Collaboration Style:

• Cross-functional Integration: Close collaboration with the Director of Advertising, Retail Marketing Manager, and potentially web developers to ensure seamless execution of campaigns.

• Feedback Loop: Openness to constructive criticism and iterative design improvements based on team input and performance data.

• Communication: Clear and proactive communication to manage project timelines, share updates, and resolve issues efficiently.

📝 Enhancement Note: The culture at Galpin Motors seems to blend a professional, results-oriented approach with a supportive, family-like atmosphere. Candidates who can thrive in a dynamic setting and demonstrate a passion for the brand will likely be a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Multiple Brands: Effectively maintaining distinct visual identities and marketing strategies for a diverse portfolio of automotive brands.

• Fast-Paced Environment: Keeping up with demanding deadlines and evolving marketing needs in a high-volume retail setting.

• Balancing Creativity and Technicality: Seamlessly integrating creative design with front-end web development and email marketing technical requirements.

• Staying Current: Continuously adapting to new design trends, software updates, and digital marketing best practices.

Learning & Development Opportunities:

• Advanced Digital Design: Deepen skills in UX/UI design, motion graphics, or advanced digital asset creation.

• Web Development Specialization: Enhance proficiency in HTML, CSS, JavaScript, and potentially explore frameworks or CMS like Shopify.

• Marketing Operations Acumen: Gain a broader understanding of marketing campaign strategy, analytics, and performance optimization within the automotive sector.

• Brand Management: Develop expertise in managing and evolving brand identities for premium automotive marques.

• Mentorship: Learn from experienced marketing leadership and potentially mentor future design hires as the team grows.

📝 Enhancement Note: The challenges presented are typical for a designer in a large, multi-brand retail organization. The growth opportunities are substantial, offering a clear path for specialization and advancement within the company's marketing operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create design assets for multiple brands with distinct identities. How did you ensure consistency and brand integrity for each?" (Focus on process, brand guidelines, and execution.)

• "Walk us through your process for designing a high-converting email marketing campaign, from concept to deployment. What tools do you use, and how do you measure success?" (Highlight Designmodo, Adobe Suite, and analytics.)

• "How do you approach balancing creative vision with technical constraints in web design or front-end development? Provide an example." (Demonstrate understanding of HTML/CSS/JavaScript integration and responsive design.) Company & Culture Questions:

• "What attracts you to Galpin Motors and the automotive industry specifically?" (Show genuine interest in the company's history, brands, and values.)

• "How do you handle tight deadlines and multiple competing priorities in a fast-paced environment?" (Provide examples of your time management and prioritization skills.)

• "Describe your experience collaborating with marketing managers or developers. How do you ensure effective communication and alignment?" (Emphasize teamwork and clear communication.) Portfolio Presentation Strategy:

• Storytelling: For each project, craft a narrative that explains the problem, your solution, and the impact.

• Metric-Driven: Quantify your achievements whenever possible (e.g., "increased click-through rate by 15%," "improved mobile load time by 0.5 seconds").

• Technical Demonstrations: Be prepared to discuss the specific tools and techniques used, especially Figma, Adobe Creative Suite, and front-end code.

• Brand Alignment: Show how your designs align with the specific brand's identity and target audience.

• Conciseness: Aim for a 15-20 minute presentation, leaving ample time for Q&A.

📝 Enhancement Note: Candidates should prepare to articulate not only their design skills but also their understanding of marketing objectives, technical implementation, and their fit within Galpin's unique culture.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Paycom.

• Portfolio Customization: Tailor your portfolio to prominently feature projects demonstrating proficiency in digital marketing assets (email, social media), print POP, and any web/UX/UI contributions. Ensure it highlights your ability to work with multiple brands.

• Resume Optimization: Update your resume to clearly list all required software and technical skills (Adobe Creative Suite, Figma, Designmodo, HTML, CSS, JavaScript, WordPress) and quantify your achievements with specific metrics where possible.

• Interview Preparation: Practice articulating your design process, problem-solving approach, and how you’ve used the specified tools to achieve marketing objectives. Prepare specific examples for behavioral questions.

• Company Research: Familiarize yourself with Galpin Motors' history, its various dealership brands, and its reputation in the automotive industry. Understand their core values and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.