Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Collegiate Licensing Company (CLC)

Location: Atlanta, GA, United States

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: June 04, 2026

Experience Level: Mid-Level (5+ years)

Remote Status: On-site

🚀 Role Summary

• This role is a critical component of the Learfield Creative team, focusing on developing innovative and impactful visual solutions for corporate clients within the Brand Management and Marketing department.

• The Graphic Designer will be responsible for conceptualizing and executing a wide range of creative assets, from identity designs and logos to comprehensive brand campaigns and marketing materials.

• A strong emphasis is placed on managing projects efficiently, presenting creative ideas effectively, and collaborating with a team of designers to support client branding initiatives.

• This position requires a high level of proficiency in industry-standard design software and a keen understanding of visual hierarchy, typography, and imagery.

📝 Enhancement Note: The raw job description indicates this is a Graphic Designer role within the Learfield Creative team, supporting the Brand Management and Marketing team. Given the company's focus on collegiate licensing and partnerships, the role likely involves designing assets for universities, athletic programs, and their associated brands. The responsibilities and qualifications align with a mid-level designer capable of independent project execution and creative problem-solving within established brand guidelines.

📈 Primary Responsibilities

• Develop and execute innovative creative solutions, including identity designs, logos, illustrations, and comprehensive brand campaigns that align with client objectives and CLC's brand standards.

• Manage assigned design projects from conception to completion, ensuring responsiveness, proactive communication with stakeholders, and adherence to deadlines.

• Design a variety of marketing materials, such as digital assets, print collateral, presentations, and social media graphics, that effectively communicate client brand messages and campaign goals.

• Conceptualize, develop, and refine creative toolkits for marketing campaigns, ensuring consistency and adaptability across various platforms and applications.

• Effectively present creative concepts, design rationale, and project progress to cross-functional teams, clients, and leadership, articulating the strategic thinking behind design decisions.

• Collaborate closely with fellow designers and marketing professionals to support corporate client branding initiatives, ensuring a cohesive and high-quality creative output.

• Perform advanced photo and graphic retouching to enhance visual assets and ensure they meet professional production standards.

📝 Enhancement Note: The core responsibilities are expanded to reflect typical graphic design duties within a corporate marketing and brand management context, specifically highlighting the output expected for clients in the collegiate licensing space. Emphasis is placed on the lifecycle of design projects and the communication required for successful execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Arts, Communications, or a related field is typically expected for a role of this nature and experience level.

Experience: 5+ years of hands-on professional experience in graphic design, with a proven track record in developing brand identities and marketing collateral.

Required Skills:

• Demonstrated expertise in logo design and the creation of distinct brand identities.

• Strong portfolio showcasing effective application of visual hierarchy, typography, and imagery across various design projects.

• Advanced proficiency in Adobe Creative Suite, specifically Adobe Illustrator, Adobe Photoshop, Adobe After Effects, and Adobe InDesign.

• Excellent presentation layout skills, capable of organizing complex information into clear and compelling visual narratives.

• Advanced photo and graphic retouching abilities, ensuring high-quality output.

• Solid understanding of typographical principles and font selection for maximum impact and readability.

• Proven time management skills, with the ability to manage multiple projects and deadlines simultaneously in a fast-paced environment.

• Strong problem-solving skills, with the ability to overcome creative and technical challenges. Preferred Skills:

• Motion graphics and video editing skills using Adobe After Effects and other relevant software.

• Illustration skills for creating unique visual assets.

• Experience working within the sports, entertainment, or collegiate licensing industries.

• Familiarity with project management tools and workflows.

• Understanding of digital asset management (DAM) principles.

📝 Enhancement Note: The qualifications are detailed to reflect the requirements for a mid-level graphic designer. The emphasis on a strong portfolio, specific Adobe Creative Suite proficiency, and experience with brand identity development is crucial. Preferred skills are added based on industry trends and the potential needs of a company like CLC.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a minimum of 5 years of professional graphic design work.

• Specific sections dedicated to showcasing brand identity development, including logo design, style guides, and campaign rollouts.

• Examples of marketing collateral for both digital and print platforms, highlighting versatility and understanding of different media.

• Case studies of projects that demonstrate problem-solving abilities, effective use of typography, and strong visual hierarchy.

• Evidence of advanced photo and graphic retouching skills. Process Documentation:

• Candidates should be prepared to discuss their design process, from initial concept and research to final execution and delivery.

• Be ready to articulate how they manage project workflows, prioritize tasks, and collaborate with teams and clients to achieve design objectives.

• Prepare to explain how they incorporate feedback and iterate on designs to meet project requirements and client expectations.

📝 Enhancement Note: The portfolio requirements are tailored to a graphic designer role, emphasizing the need to showcase a range of skills and project types relevant to branding and marketing. The "Process Documentation" section is adapted to focus on the candidate's design methodology and project management approach, which are critical for evaluating their fit and efficiency.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 5+ years of experience in Atlanta, GA, the estimated annual salary range is $65,000 - $85,000. This range can vary based on the candidate's specific skill set, portfolio quality, and negotiation.

Benefits:

• Comprehensive Medical, Dental, and Vision insurance plans.

• Health Savings Account (HSA) for tax-advantaged healthcare spending.

• Life Insurance and other supplemental insurance plans.

• Generous Flexible Paid Time Off (PTO) policy, with a minimum of 10 days annually.

• Paid Parental Leave to support new parents.

• 20 Paid Holidays throughout the year.

• 401(k) retirement savings plan with employer match.

• Short-Term and Long-Term Disability insurance coverage.

Working Hours: This is a full-time, on-site position with an estimated 40-hour work week. While standard business hours are expected, occasional flexibility may be required to meet project deadlines and client needs.

📝 Enhancement Note: A salary range is estimated based on the provided experience level (5+ years) and location (Atlanta, GA), using common industry data sources for graphic design roles. The benefits are directly listed from the provided text, with additional context on their relevance to a full-time employee. Working hours are confirmed as standard full-time.

🎯 Team & Company Context

🏢 Company Culture

Industry: Collegiate Licensing Company (CLC) operates within the sports marketing and licensing industry, specializing in managing and growing the brand value of collegiate partners. This involves protecting and promoting university and athletic marks through licensing programs.

Company Size: Learfield (the parent company of CLC) is a large organization, typically employing over 1,000 individuals. CLC itself, as a division, contributes significantly to this employee base, suggesting a structured corporate environment with established processes and a broad reach.

Founded: Learfield was founded in 1972, indicating a long-standing presence and deep expertise in the sports media and marketing landscape. CLC, as part of Learfield, benefits from this extensive history and established reputation.

Team Structure:

• The Graphic Designer will be part of the Learfield Creative team, which falls under the Brand Management and Marketing department. This suggests a collaborative environment with other creative professionals (designers, art directors, copywriters) and marketing specialists.

• The team likely operates with a clear reporting structure, with the Graphic Designer reporting to a Creative Director or Design Manager.

• Cross-functional collaboration is expected with client management teams, sales, and potentially product development to ensure brand consistency and effective campaign execution for collegiate partners. Methodology:

• The Brand Management and Marketing team's methodology revolves around delivering "best-in-class creative" by developing innovative solutions, managing projects proactively, and ensuring marketing materials are aligned with client brands and objectives.

• Data analysis likely informs creative strategy, with a focus on understanding target audiences and campaign performance metrics to optimize design outcomes.

• Workflow planning and optimization are key, especially within a fast-paced environment managing multiple client brands.

• Automation and efficiency practices may be employed for tasks like template creation or asset management to streamline the creative process.

Company Website: https://www.clc.com/ (and Learfield: https://learfield.com/)

📝 Enhancement Note: The company context is derived from the provided information and general knowledge of Learfield and CLC. The industry and company size are crucial for understanding the scale of operations and the types of projects the designer will encounter. The team structure and methodology are inferred to provide a realistic picture of the work environment and operational approach.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer. It requires a solid foundation of technical skills and creative judgment, with the ability to work independently on assigned projects and contribute to larger campaign initiatives. The responsibilities involve execution and creative problem-solving rather than strategic planning or team management.

Reporting Structure: The Graphic Designer will report to a manager within the Learfield Creative team, likely a Creative Director or Senior Art Director. This structure provides guidance and oversight while allowing for creative autonomy.

Operations Impact: The Graphic Designer's work directly impacts the brand perception and marketability of collegiate partners. High-quality, strategic creative assets are essential for licensing agreements, marketing campaigns, fan engagement, and overall brand value enhancement for universities and athletic programs. Effective design contributes to revenue generation through successful licensing programs and marketing initiatives.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas such as motion graphics, illustration, or digital campaign design, aligning with emerging industry trends.

• Client Portfolio Expansion: Gaining experience across a diverse range of collegiate brands, understanding unique institutional identities and marketing challenges.

• Leadership Potential: With continued growth and demonstrated success, potential advancement to Senior Graphic Designer, Art Director, or Creative Lead roles, overseeing projects and mentoring junior designers.

• Cross-Departmental Exposure: Opportunities to collaborate with other marketing and brand management functions, broadening understanding of the broader business.

📝 Enhancement Note: The career analysis focuses on the typical progression for a graphic designer within a large marketing organization. The "Operations Impact" is framed in terms of how design contributes to the business objectives of CLC and its clients. Growth opportunities are outlined based on common career paths in the creative industry.

🌐 Work Environment

Office Type: The role is based in an office environment, specifically within the Regional Office Atlanta. This suggests a professional setting designed for collaboration and focused work.

Office Location(s): The primary location is Atlanta, GA, United States. This implies access to a major metropolitan hub with potential for networking and industry events.

Workspace Context:

• The workspace is likely designed to foster collaboration among designers and marketing professionals, encouraging idea-sharing and feedback sessions.

• Access to industry-standard design software and hardware (e.g., high-performance computers, large monitors) is expected to facilitate efficient and high-quality creative output.

• Opportunities for direct interaction with team members and potentially client stakeholders will be available, facilitating clear communication and project alignment.

Work Schedule: A standard 40-hour work week is anticipated, primarily during business hours. The fast-paced nature of marketing and client-driven projects may necessitate occasional flexibility to meet critical deadlines, but the core schedule is office-based.

📝 Enhancement Note: The work environment details are based on the explicit "On-site" designation and the location provided. The context emphasizes collaboration and access to necessary tools, typical for a creative role within a corporate office setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit. Candidates with strong portfolios and relevant experience will be shortlisted.

• Portfolio Presentation & Technical Interview: Candidates will likely be asked to present their portfolio, discuss their design process, and walk through specific projects. This stage assesses creative thinking, problem-solving, and technical proficiency, particularly with Adobe Creative Suite. Be prepared to explain your rationale behind design choices.

• Behavioral & Situational Interview: Questions will focus on teamwork, time management, handling feedback, and adapting to a fast-paced environment. Prepare examples using the STAR method (Situation, Task, Action, Result).

• Hiring Manager/Team Interview: A final discussion to assess cultural fit, team dynamics, and overall alignment with the department's goals and company values.

Portfolio Review Tips:

• Curate your portfolio to highlight at least 5 years of relevant graphic design experience, focusing on brand identity, logo design, and marketing collateral.

• Include case studies that clearly articulate the project objective, your role, the creative process, challenges faced, and the measurable impact or outcome.

• Showcase your proficiency in Adobe Creative Suite by including examples that demonstrate advanced techniques in Illustrator, Photoshop, After Effects, and InDesign.

• Ensure clear visual hierarchy, strong typography, and effective use of imagery are evident in your presented work.

• Be ready to discuss your thought process, design rationale, and how you incorporate feedback. Challenge Preparation:

• You may be given a design challenge or a hypothetical client brief to assess your ability to think on your feet and apply your skills to a new problem.

• Practice developing creative concepts and visual solutions under time constraints.

• Focus on clearly communicating your approach and design decisions, even if the solution is not fully polished.

• Be prepared to discuss how you would strategize for a client in the collegiate licensing space, considering brand building and fan engagement.

📝 Enhancement Note: The interview and portfolio review process is structured based on typical expectations for creative roles, particularly those requiring a strong visual portfolio. The advice focuses on showcasing relevant skills and preparing for common interview formats, including potential design challenges.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency is required in:

  • Adobe Illustrator: For vector graphics, logo design, and illustration.
  • Adobe Photoshop: For image editing, retouching, and digital asset creation.
  • Adobe InDesign: For layout design of marketing materials, presentations, and collateral.
  • Adobe After Effects: Highly desirable for motion graphics and animation.

• Presentation Software: Proficiency in tools like Microsoft PowerPoint or Google Slides for creating effective client presentations.

Analytics & Reporting:

• While not a primary focus for this role, an understanding of how design impacts campaign performance and engagement metrics may be beneficial. Familiarity with analytics dashboards (e.g., Google Analytics, social media platform insights) could be a plus for understanding campaign effectiveness. CRM & Automation:

• No specific CRM or automation tools are listed as primary requirements for this design role. However, familiarity with project management or task tracking software (e.g., Asana, Trello, JIRA) could be advantageous for managing workflow within the team.

📝 Enhancement Note: The technology stack is directly derived from the "Minimum Qualifications" section, emphasizing the core Adobe Creative Suite tools. After Effects is noted as a plus, and other related tools are inferred based on the nature of the role and industry.

👥 Team Culture & Values

Operations Values:

• Innovation: A commitment to developing "best-in-class creative" and innovative solutions for clients.

• Client Focus: Delivering marketing materials and brand campaigns that are aligned with each client's unique brand and objectives.

• Collaboration: Working effectively with other designers and teams to support corporate branding initiatives and achieve collective goals.

• Proactive Communication: Managing projects with responsiveness and keeping stakeholders informed throughout the design process.

• Excellence: Striving for high-quality creative output and maintaining professional standards in all aspects of design work.

Collaboration Style:

• The team fosters a collaborative environment where designers work together to support client needs and share expertise.

• Regular interaction with marketing professionals and potentially client managers is expected for project alignment and feedback.

• An open exchange of ideas and constructive feedback is likely encouraged to refine creative concepts and ensure project success.

📝 Enhancement Note: The team culture and values are inferred from the general description of the Brand Management and Marketing team's goals and the nature of a creative team within a larger organization. These are framed to align with the responsibilities and expectations of the Graphic Designer.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: Balancing multiple client projects with competing deadlines requires strong time management and prioritization skills.

• Brand Consistency: Maintaining brand integrity across diverse collegiate partners, each with unique guidelines and objectives, while also adhering to Learfield/CLC standards.

• Creative Block: Overcoming creative challenges to consistently deliver innovative and impactful design solutions for a variety of clients and campaigns.

• Adapting to Feedback: Effectively incorporating constructive criticism and feedback from various stakeholders without compromising creative vision or project goals.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to further develop skills in motion graphics (After Effects), illustration, or other emerging design software.

• Industry Trends & Best Practices: Staying abreast of the latest design trends, marketing strategies, and technologies relevant to sports licensing and brand management.

• Project Variety: Exposure to a wide range of design projects for diverse collegiate brands, offering continuous learning and skill application.

• Mentorship: Potential to learn from senior designers and creative directors within the Learfield Creative team.

📝 Enhancement Note: Challenges are identified based on the general demands of a graphic designer role in a client-service industry with a fast-paced environment. Growth opportunities are framed to align with skill development and career progression within the creative field.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a new brand identity or logo for a client." (Prepare to walk through your steps from brief to final delivery, emphasizing research, concept development, and refinement.)

• "How do you ensure your designs effectively communicate the client's brand message and objectives?" (Focus on your understanding of target audiences, brand strategy, and visual communication principles.)

• "How do you approach incorporating feedback on your designs, especially if you disagree with it?" (Demonstrate your ability to remain professional, understand the feedback provider's perspective, and find constructive solutions.) Company & Culture Questions:

• "What interests you about working for Collegiate Licensing Company and Learfield?" (Research CLC's mission, key clients, and recent campaigns. Connect your passion for design with the sports/collegiate space.)

• "How do you handle working in a fast-paced, deadline-driven environment with multiple projects?" (Provide specific examples of your time management and prioritization strategies.)

• "Describe a time you collaborated with a team on a creative project. What was your role and how did you contribute to the team's success?" (Highlight your teamwork, communication, and collaborative problem-solving skills.) Portfolio Presentation Strategy:

• Structure your presentation logically, perhaps by project type (e.g., Brand Identity, Marketing Campaigns) or chronologically.

• For each project, clearly state the client, the objective, your specific role, the challenges, your creative process, and the final outcome.

• Be prepared to discuss the technical aspects of your work and the software used.

• Emphasize how your designs met the client's needs and contributed to their brand goals.

• Practice your presentation to ensure it is concise, engaging, and within the allotted time.

📝 Enhancement Note: Interview preparation advice is tailored to a graphic designer role, focusing on portfolio review, creative process, and behavioral questions relevant to a client-facing creative team. The questions are designed to prompt detailed, experience-based answers.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Workday job portal.

• Portfolio Customization: Tailor your resume and portfolio to highlight your strongest brand identity, logo design, and marketing collateral projects. Ensure your portfolio clearly demonstrates your proficiency with Adobe Creative Suite and your ability to manage projects effectively.

• Resume Optimization: Incorporate keywords directly from the job description, such as "Graphic Design," "Brand Identity," "Logo Design," "Adobe Creative Suite," "Typography," and "Presentation Layout." Quantify achievements where possible (e.g., "Designed X marketing materials that increased engagement by Y%").

• Interview Preparation: Practice presenting your portfolio, articulating your design process, and preparing answers to common behavioral and situational questions. Be ready to discuss your experience with collegiate brands if applicable.

• Company Research: Thoroughly research Collegiate Licensing Company (CLC) and its parent company, Learfield. Understand their mission, their client roster, and the types of brands they represent. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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