Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Careers at Eucalyptus

Location: Berlin, Germany

Job Type: Full-time

Category: Marketing / Creative / Design

Date Posted: 2026-05-11

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the design of marketing websites, landing pages, static advertisements, and organic content for Eucalyptus's portfolio of digital health brands.

• Collaborate with cross-functional teams including creative strategists, copywriters, video producers, and developers to translate briefs and wireframes into high-fidelity, pixel-perfect digital experiences.

• Develop and maintain brand design systems for multiple telehealth brands, ensuring consistency and adherence to brand guidelines across all digital touchpoints.

• Craft engaging and intuitive user experiences that build trust and enhance user confidence in healthcare brands, with a strong focus on mobile responsiveness and user journey optimization.

📝 Enhancement Note: While this is a Graphic Designer role, the emphasis on marketing websites, landing pages, and performance marketing suggests a strong overlap with digital marketing operations and user acquisition strategies. The need for bilingual proficiency and location in Berlin indicates a key role in the German market expansion.

📈 Primary Responsibilities

• Design and iterate on new brand experiences for all Eucalyptus brands to support product launches and strategic initiatives, ensuring alignment with marketing objectives.

• Implement and refine an adaptable design process for diverse work streams, including website updates, performance marketing campaigns, and organic content creation.

• Conceptualize and execute campaign ideas, working in close partnership with creative strategists, copywriters, and video producers to develop cohesive marketing narratives.

• Utilize Figma to transform project briefs and low-fidelity wireframes into high-fidelity, developer-ready designs, ensuring clear specifications for implementation.

• Create pixel-perfect, intuitive, and mobile-responsive digital experiences that not only build trust in healthcare brands but also provide a delightful user experience, considering various user pathways and error states.

• Support the performance marketing team by creating compelling static advertisements designed to drive user acquisition and engagement.

• Edit and retouch images, as well as design custom icons, using the Adobe Creative Suite to enhance visual assets.

• Contribute to the development and maintenance of brand design systems for each telehealth brand, ensuring brand consistency and scalability.

• Collaborate closely with the Creative Lead and global teams, leveraging bilingual German and English skills to ensure seamless communication and culturally relevant design solutions.

📝 Enhancement Note: The responsibilities highlight a blend of creative design and tactical execution within a marketing operations framework. The emphasis on "adaptable design process" and "performance marketing" suggests a need for efficiency and data-informed design decisions.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio demonstrating a deep understanding of graphic design principles and digital execution is paramount.

Experience: 4+ years of experience working as a designer in an agency, in-house marketing team, or studio environment, with a proven track record in digital design.

Required Skills:

• Fluency in both German and English (written and verbal communication).

• A strong portfolio showcasing a breadth of digital design capabilities, including website design, landing pages, and digital advertising.

• Deep understanding of the fundamental principles of graphic design and visual communication.

• Proficiency in Figma for creating high-fidelity designs and prototyping.

• Thorough knowledge of the Adobe Creative Suite (Photoshop, Illustrator, InDesign) for image editing, retouching, and icon creation.

• Exceptional attention to detail in all aspects of design execution.

• Ability to collaborate effectively within a team and gain buy-in from key stakeholders.

Preferred Skills:

• Experience in designing for the healthcare or telehealth industry.

• Familiarity with UX/UI principles and best practices for intuitive digital experiences.

• Experience in developing and maintaining brand design systems.

• Understanding of performance marketing principles and how design impacts campaign success.

• Experience with image retouching and icon creation.

📝 Enhancement Note: The bilingual requirement and specific tool proficiencies (Figma, Adobe Creative Suite) are critical. The emphasis on stakeholder buy-in and communicating changes points to a need for strong interpersonal and presentation skills, essential for operations collaboration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio demonstrating a minimum of 4 years of design experience, with a focus on marketing websites, landing pages, and digital advertising.

• Case studies showcasing the end-to-end design process, from brief interpretation and conceptualization to final high-fidelity execution and developer handoff.

• Examples of mobile-responsive designs and consideration for user experience across different devices and user states.

Process Documentation:

• Evidence of experience in establishing and adapting design processes for multiple work streams (e.g., landing pages, performance marketing, organic content).

• Examples of how design decisions were made and communicated to stakeholders, illustrating the ability to gain buy-in and manage expectations.

• Demonstration of understanding and application of brand design systems, showing how consistency is maintained across various digital touchpoints.

📝 Enhancement Note: For a design role with significant marketing impact, the portfolio should highlight not just aesthetic skill but also strategic thinking, process efficiency, and the ability to translate business objectives into effective visual solutions. The "adaptable design process" requirement suggests a need to showcase flexibility and problem-solving within design workflows.

💵 Compensation & Benefits

Salary Range: Based on the experience level (Mid-Level, 4+ years), the location (Berlin, Germany), and the industry (HealthTech/Digital Health), a competitive annual salary for a Graphic Designer in Berlin typically ranges from €45,000 to €65,000. This estimate accounts for the company's growth stage and investor backing, as well as the need for bilingual proficiency.

Benefits:

• Employee Options Program: Opportunity for ownership and long-term financial participation in the company's success.

• €50 monthly wellness benefit: Allocated for gym memberships, classes, therapy, or other activities supporting physical and mental well-being.

• Branded merchandise: Company-branded items.

• Regular team events and dinners: Opportunities for team building and social interaction.

• 25 days of paid holiday per year, in addition to public bank holidays.

• Hybrid working model: 2 days per week in the Berlin office, offering flexibility and in-person collaboration.

Working Hours: The role is full-time, with an estimated 40 hours per week. The hybrid work arrangement allows for some flexibility in scheduling, with 2 days required in the Berlin office.

📝 Enhancement Note: The salary range is an estimate based on industry benchmarks for Berlin and the specified experience level. The benefits package is comprehensive, with a strong emphasis on employee well-being and long-term engagement.

🎯 Team & Company Context

🏢 Company Culture

Industry: HealthTech / Digital Health. Eucalyptus operates at the intersection of healthcare technology and patient wellness, focusing on chronic condition management, particularly obesity. The company leverages digital platforms to deliver personalized care programs, combining medication with behavioral support. This industry context means a strong emphasis on patient outcomes, clinical research, data privacy, and building trust.

Company Size: Eucalyptus is a rapidly growing startup with significant investor backing and ambitious expansion plans. While exact employee numbers aren't provided, the mention of "over 100,000 monthly active patients globally" and "5 markets" indicates a substantial and scaling organization. For operations professionals, this means a dynamic environment with opportunities to shape processes and contribute to significant growth, alongside the challenges of rapid scaling.

Founded: The company was founded with a mission to make good health last a lifetime. Its growth story, marked by significant revenue growth, reduced cash burn, and substantial funding rounds, points to a company that is past the initial startup phase and is in a strong growth trajectory, aiming for market leadership.

Team Structure:

• The design team is part of a broader creative function, likely reporting to a Creative Lead. This team collaborates closely with other departments such as marketing, product, and engineering.

• The reporting structure for this role is directly to the Creative Lead.

Methodology:

• Eucalyptus emphasizes a data-driven approach, evidenced by its published clinical research and focus on patient outcomes. Design decisions are expected to be informed by patient data, user feedback, and campaign performance metrics.

• The company values an adaptable and iterative design process, crucial for a fast-paced startup environment. This involves rapid prototyping, testing, and learning to optimize user experiences and marketing effectiveness.

• Collaboration and open communication are key. The company culture encourages building in the open, learning from each other, and iterating quickly to deliver high-quality outcomes.

Company Website: https://www.eucalyptus.health/

📝 Enhancement Note: The HealthTech industry implies a strong focus on compliance, patient privacy, and ethical considerations. The company's rapid growth and international expansion (Germany, Japan, UK) suggest a need for adaptable and culturally sensitive design solutions.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer. It requires a solid foundation of 4+ years of experience and the ability to work independently on design projects, while also being a strong collaborator. The role is accountable for key design outputs that directly impact marketing campaigns and brand perception.

Reporting Structure: The Graphic Designer reports directly to the Creative Lead. This implies a clear line of management and mentorship, with the Creative Lead providing strategic direction and feedback.

Operations Impact: While not a traditional "operations" role, the Graphic Designer's work has a significant impact on the operational success of marketing campaigns. High-quality, engaging, and on-brand designs are critical for:

• User Acquisition: Driving traffic and conversions for marketing websites and paid ads.

• Brand Building: Establishing trust and credibility for Eucalyptus's telehealth services.

• Patient Engagement: Creating intuitive and positive user experiences that encourage long-term adherence.

• Market Expansion: Developing culturally relevant designs for new geographies like Germany.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas like UX/UI design, performance marketing design, or brand system development within the HealthTech space.

• Leadership: Potential to grow into a Senior Graphic Designer or Art Director role, leading design initiatives and mentoring junior designers as the company scales.

• Cross-functional Exposure: Gaining valuable experience by working closely with marketing, product, and engineering teams, understanding the broader business context of design.

• Career Acceleration: The fast-paced, growth-oriented environment at Eucalyptus offers opportunities to take on significant responsibility early on and accelerate career progression.

📝 Enhancement Note: The "operations impact" section is tailored to explain how a design role contributes to broader business operations, especially in user acquisition and brand management, which are critical for a scaling HealthTech company.

🌐 Work Environment

Office Type: Eucalyptus operates a hybrid working model, requiring 2 days per week in their Berlin office. This suggests a modern office environment designed to foster collaboration and focused work.

Office Location(s): The specific office location is in Berlin, Germany, serving as the company's HQ. Berlin is a vibrant tech hub, offering excellent connectivity and a lively professional ecosystem.

Workspace Context:

• The office environment in Berlin is likely designed to be collaborative and conducive to creative work, with spaces for team meetings, individual focus, and informal brainstorming.

• Access to necessary design tools and technology, including Figma and the Adobe Creative Suite, is expected. The company's commitment to providing a strong tech stack is evident in the role requirements.

• Opportunities for direct interaction with the Creative Lead, fellow designers, and members of marketing, product, and other cross-functional teams will be frequent, fostering a collaborative and dynamic work atmosphere.

Work Schedule: The standard work schedule is full-time (approximately 40 hours per week). The hybrid model offers flexibility, allowing employees to balance remote work with in-office collaboration days. This structure supports focused design work at home and team-based creative sessions in the office.

📝 Enhancement Note: The hybrid model is a key feature of the work environment, balancing flexibility with the need for in-person collaboration, which is often crucial for creative roles and team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess relevant experience, skills, and the quality of your design work. Be prepared to highlight projects that best demonstrate your capabilities in website design, landing pages, and digital ads.

• Design Challenge/Portfolio Review: This stage typically involves a deeper dive into your portfolio. You may be asked to present specific case studies, explaining your design process, rationale, challenges faced, and the outcomes achieved. A practical design exercise or a take-home assignment focusing on a relevant problem (e.g., designing a landing page for a new feature) might also be part of this step.

• Team/Hiring Manager Interview: An interview with the Creative Lead and potentially other team members (e.g., marketing, product) to assess your cultural fit, communication skills, understanding of the company's mission, and ability to collaborate. Be ready to discuss your bilingual capabilities and experience working in fast-paced environments.

• Final Interview: Potentially with a senior leader to discuss company vision and your long-term contribution.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest, most relevant projects. Focus on quality over quantity.

• Showcase Process: For each project, clearly articulate the problem, your role, your design process, the tools used, challenges overcome, and the measurable results or impact. Use visuals like wireframes, mockups, and prototypes.

• Highlight Relevancy: Emphasize projects that are similar in scope or industry to Eucalyptus's work (digital marketing, web design, healthcare/wellness if possible).

• Demonstrate Bilingualism: If possible, include projects where you considered language and cultural nuances for different markets.

• Prepare to Present: Be ready to walk through your portfolio confidently, explaining your design decisions and how they align with business objectives. Practice your presentation to ensure it's concise and impactful.

Challenge Preparation:

• Understand the Brand: Thoroughly research Eucalyptus, Juniper, and their mission. Understand their target audience, brand voice, and market position.

• Focus on User-Centricity: For any design challenge, emphasize how your solution benefits the user and aligns with the company's goal of improving patient health.

• Articulate Rationale: Be prepared to explain the "why" behind every design choice, linking it back to user needs, business goals, or brand guidelines.

• Consider Performance: If the challenge involves marketing assets, think about conversion rates, calls-to-action, and how design can drive engagement.

📝 Enhancement Note: The interview process description is tailored to a design role within a growth-stage company, emphasizing portfolio presentation, process explanation, and cultural fit alongside technical skills.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all aspects of digital design, including wireframing, prototyping, UI design, and collaboration. Proficiency is a core requirement.

• Adobe Creative Suite: Critical for image editing, retouching, vector graphics, and icon creation. Specific applications like Photoshop, Illustrator, and potentially InDesign will be used.

Analytics & Reporting:

CRM & Automation:

• Familiarity with how designs are implemented through marketing automation platforms or content management systems (CMS) might be advantageous, though not explicitly required. The role focuses on asset creation rather than system management.

📝 Enhancement Note: The technology stack is heavily focused on core design software. The "operations" aspect comes into play through the application of these tools for marketing campaign execution and the interpretation of performance data to inform design.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong focus on making a tangible difference in patients' lives and contributing to the company's mission of improving long-term health. This translates to design work that is not just aesthetically pleasing but also effective in achieving health and business outcomes.

• Collaboration & Transparency: Eucalyptus emphasizes building in the open and working together. This means designers should be comfortable sharing their work early, giving and receiving constructive feedback, and working cross-functionally.

• Pioneering Spirit: As a growing company expanding into new markets like Germany, there's an emphasis on being innovative, adaptable, and willing to tackle challenging problems. Designers are encouraged to be proactive and contribute to shaping the company's identity.

• Data-Informed: While creative, design decisions are expected to be grounded in evidence, whether it's clinical research, user behavior data, or campaign performance metrics.

Collaboration Style:

• Cross-functional Integration: Designers work closely with marketing strategists, copywriters, and developers, requiring clear communication and a shared understanding of project goals.

• Feedback Culture: The company encourages a culture of continuous feedback, essential for rapid iteration and improvement in a fast-paced environment. Designers should be open to receiving and providing constructive critique.

• Knowledge Sharing: There's an expectation that team members share learnings and best practices, contributing to a collective growth environment.

📝 Enhancement Note: The values highlight a blend of mission-driven purpose, agile execution, and a collaborative spirit, all critical for success in a scaling HealthTech startup.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Market Localization: Designing for multiple brands across different countries (Germany, Japan, UK) requires maintaining core brand identity while adapting to local cultural nuances and language.

• Rapid Iteration in a Fast-Paced Environment: The need to quickly design and launch marketing campaigns and website updates to support aggressive growth targets.

• Translating Complex Health Information: Effectively communicating the benefits of complex telehealth programs and clinical research in an accessible and engaging way through design.

• Measuring Design Impact: Quantifying the direct impact of design on patient acquisition, engagement, and retention metrics can be challenging but is crucial for demonstrating value.

Learning & Development Opportunities:

• Deep Dive into HealthTech Design: Gaining specialized expertise in designing for the healthcare sector, understanding its unique user needs, regulatory considerations, and ethical standards.

• Performance Marketing Design: Developing a strong understanding of how design directly influences conversion rates, A/B testing, and campaign ROI.

• Brand System Development: Contributing to and expanding brand design systems, which is a valuable skill for scaling companies.

• Mentorship: Learning from experienced Creative Leads and cross-functional leaders within a rapidly growing organization.

📝 Enhancement Note: The challenges are framed to be opportunities for growth, emphasizing the unique learning curve associated with working in a dynamic HealthTech startup.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a landing page for a new feature launch, considering both user experience and conversion goals?" (Focus on process, user-centricity, and ROI).

• "Describe a time you had to gain buy-in from stakeholders for a design decision. What was your strategy, and what was the outcome?" (Focus on communication, stakeholder management, and influencing skills).

Company & Culture Questions:

• "What interests you about Eucalyptus's mission to make good health last a lifetime?" (Showcase genuine interest and alignment with the company's purpose).

• "How do you handle constructive criticism on your designs, particularly in a fast-paced, collaborative environment?" (Demonstrate openness to feedback and a growth mindset).

Portfolio Presentation Strategy:

• Storytelling: Frame each portfolio piece as a narrative: the challenge, your solution, and the impact.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., "This ad campaign led to a 15% increase in click-through rates").

• Showcase Process Tools: Briefly explain how you used Figma and Adobe Creative Suite to achieve your results.

• Address Target Audience: Explain how your design choices were informed by the specific target audience for each project.

📝 Enhancement Note: These interview questions are designed to probe the candidate's understanding of design strategy, their ability to collaborate, and their fit within Eucalyptus's mission-driven and fast-paced culture.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Greenhouse.

• Curate Your Portfolio: Select 3-5 of your most impactful design projects, focusing on digital marketing, website design, and any relevant healthcare/wellness experience. Ensure each project clearly outlines the problem, your role, your design process, and measurable results.

• Tailor Your Resume: Highlight your 4+ years of experience, proficiency in Figma and Adobe Creative Suite, and your bilingual German and English skills. Use keywords from the job description to optimize for ATS.

• Prepare for a Design Challenge: Be ready for a practical design exercise or to present existing case studies. Practice articulating your design rationale and process clearly and concisely.

• Research Eucalyptus: Deeply understand the company's mission, the Juniper brand, their growth story, and their presence in the German market. Prepare to discuss how your design skills can contribute to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.