Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Parimatch

Location: Cyprus

Job Type: FULL_TIME

Category: Creative & Design / Marketing Operations

Date Posted: 2026-08-20

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote Solely

🚀 Role Summary

• Design high-quality, conversion-focused visual assets for both the Crypto Casino and Sportsbook platforms, directly impacting user engagement and acquisition metrics within the iGaming sector.

• Create compelling promotional banners and creatives for diverse digital marketing channels, including affiliate networks, social media, push notifications, and email campaigns, to drive traffic and conversions.

• Maintain and evolve a consistent, premium brand identity across all digital touchpoints, ensuring brand cohesion and recognition in a competitive crypto-betting market.

• Produce dynamic, event-driven graphics for the sportsbook, such as pre-match odds and live betting promotions, requiring rapid turnaround and an understanding of sporting event timelines.

• Collaborate closely with marketing and product teams to design visually appealing, high-converting landing pages that support strategic campaign objectives and user acquisition goals.

📝 Enhancement Note: This role is firmly within the creative and marketing operations sphere, focusing on the visual execution of Go-To-Market strategies for a crypto-focused iGaming platform. The emphasis on "conversion-focused design," "A/B testing," and "ROI" from visual assets indicates a strong link to revenue generation and performance marketing.

📈 Primary Responsibilities

• Design visually compelling and high-converting graphic assets for the Crypto Casino and Sportsbook platforms, ensuring alignment with product goals and user experience.

• Develop engaging promotional creatives for affiliate networks, social media, push notifications, and email campaigns, optimizing for click-through rates (CTR) and engagement.

• Uphold and enhance the brand's visual identity across all digital touchpoints, ensuring consistency and premium appeal in a competitive market.

• Generate dynamic, event-driven graphics for live sports betting and major tournaments, requiring an understanding of real-time data and event timing.

• Design and iterate on landing pages in collaboration with marketing and product teams, focusing on user journey optimization and conversion rate improvement.

• Create bespoke graphics for crypto-native audiences, including custom thumbnails, tournament visuals, and VIP promotional materials, to enhance user appeal and retention.

• Produce multiple design variations for A/B testing to continuously optimize CTR and user engagement, directly contributing to campaign performance.

• Develop basic animations and rich media banners to increase the visual impact and effectiveness of advertising campaigns.

• Ensure all graphic assets are optimized for web performance, adhering to specific ad network specifications and file size limitations.

• Manage a high volume of design requests simultaneously, prioritizing tasks effectively to meet tight deadlines, especially for fast-paced sporting events.

📝 Enhancement Note: The core responsibilities highlight a blend of creative design and performance marketing execution. The emphasis on "conversion-focused," "A/B testing," and "optimizing CTR" positions this role as a critical contributor to marketing campaign success and revenue generation, requiring a data-informed approach to design.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is often preferred for roles requiring a strong theoretical foundation in design principles and their application in a commercial context.

Experience: A minimum of 2-5 years of professional experience in graphic design, with a significant portion focused on digital marketing assets and performance-driven creative. Experience within the iGaming, betting, or cryptocurrency industries is highly desirable.

Required Skills:

• Advanced proficiency in Adobe Photoshop and Adobe Illustrator, leveraging features like layers, smart objects, and actions for efficient batch production.

• Strong command of Figma for layout design, component creation, auto-layout functionality, and developer handoff.

• Intermediate skills in Adobe After Effects for creating simple animations, rich media banners, and GIF/MP4 creatives.

• Solid understanding of HTML5 banner specifications and ad network requirements, including file size constraints, formats, and safe zones.

• Proven ability in batch production, adapting a single creative concept into multiple sizes and languages rapidly.

• Deep understanding of conversion-focused design principles, including effective Call-to-Action (CTA) placement, visual hierarchy, and mobile/small-screen readability.

• Working knowledge of typography and brand guideline systems to ensure brand consistency.

• Expertise in web file optimization techniques (compression, WebP/PNG/SVG formats) for fast loading times.

• Familiarity with iGaming, betting, or crypto product design, and experience creating graphics for live sports events.

• Fluency in Ukrainian or Russian, with English proficiency at a B1-B2 level. Preferred Skills:

• Experience with UI/UX design principles and their application in digital product interfaces.

• Familiarity with A/B testing methodologies and how to design for iterative improvement.

• Basic understanding of video editing principles for promotional content.

• Experience working in a remote, fast-paced, international team environment.

📝 Enhancement Note: The required skills list is highly specific and emphasizes tools and techniques directly related to performance marketing and digital asset creation for online platforms. The inclusion of "batch production," "conversion-focused design," and "ad network specs" indicates a need for efficiency and a direct impact on marketing KPIs. The language requirement suggests a focus on Eastern European markets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of high-impact digital assets, demonstrating versatility across various formats (banners, social media graphics, landing page elements, animations).

• Include case studies that highlight your process in creating conversion-focused designs, detailing the problem, your solution, and the measurable results (e.g., increased CTR, conversion rates).

• Present examples of how you’ve adapted designs for different platforms, devices, and ad network specifications, showcasing your understanding of technical constraints.

• Demonstrate experience with batch production, providing examples of how you’ve efficiently scaled creative assets for multiple campaigns or markets.

• Feature work that reflects an understanding of brand identity systems and how to maintain consistency across diverse marketing materials. Process Documentation:

• Document your approach to understanding campaign objectives and target audience needs for each design project.

• Outline your workflow for iterating on designs based on A/B testing feedback and performance data.

• Illustrate your methods for collaborating with marketing and product teams to ensure design alignment and effectiveness.

• Detail your process for optimizing web graphics for speed and compliance with ad network requirements.

📝 Enhancement Note: For a role with a strong performance marketing component, the portfolio is crucial. It needs to go beyond aesthetic appeal to demonstrate a strategic, data-driven approach to design that directly contributes to business objectives like conversion rates and CTR. Highlighting efficiency through batch production and adaptability to technical specifications is key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Graphic Designer with 2-5 years of experience, specializing in digital marketing and iGaming, and considering the remote nature and location in Cyprus, the estimated salary range is €25,000 - €40,000 annually. This estimate accounts for the specialized skills in design software, conversion optimization, and the iGaming/crypto sector.

Benefits:

• Vacation: Generous paid time off to ensure work-life balance and employee well-being.

• Sick Leave Allowance: Comprehensive sick leave provisions to support employee health.

• Benefits Model: A flexible benefits package allowing employees to allocate a budget towards their most valued benefits, available from day one.

• Training Balance: Opportunities and resources for continuous professional development, upskilling, and staying current with design trends and technologies.

• Team Building: Regular team events and activities designed to foster strong working relationships, collaboration, and a positive team culture.

• Generation Program: A unique program focused on supporting the potential of children within employees' families, reflecting a commitment to employee well-being beyond the workplace.

• Work & Fun Balance: A culture that encourages a healthy balance between professional dedication and personal life, with events and surprises to maintain high energy and morale.

Working Hours: The standard working hours are expected to be around 40 hours per week, aligning with full-time employment. While remote, there may be an expectation for availability during core business hours relevant to the team's primary operating region to facilitate collaboration.

📝 Enhancement Note: The salary range is an estimation based on similar roles in the European market, considering specialized industry experience. The benefits listed are directly from the job description and are highlighted for their unique aspects, such as the flexible "Benefits Model" and the "Generation Program." The working hours are inferred from the "FULL_TIME" employment type.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates in the dynamic and highly competitive iGaming and Sports Betting industry, with a significant focus on leveraging cryptocurrency for transactions. This sector is characterized by rapid innovation, a strong emphasis on user experience, aggressive marketing, and a need for high-volume, engaging content.

Company Size: Parimatch is a large global organization with over 4,000 professionals operating across 15+ countries, indicating a complex structure with diverse teams and significant resources.

Founded: Established over 30 years ago, Parimatch has a long-standing presence in the betting and gaming industry, evolving from traditional operations to a leading global crypto sportsbook and casino. This history suggests a foundation of industry expertise combined with a forward-thinking approach to technology and market trends.

Team Structure:

• The Graphic Design role likely sits within the Marketing department, collaborating closely with marketing managers, campaign specialists, and product teams.

• The team structure is likely cross-functional, with designers working alongside content creators, performance marketers, and product managers to achieve shared objectives.

• Reporting lines would typically lead to a Creative Lead, Art Director, or Head of Marketing, within a hierarchical structure common in large organizations. Methodology:

• Data Analysis & Insights: Designs are expected to be data-informed, with a focus on conversion rates, CTR, and user engagement metrics derived from A/B testing and campaign performance.

• Workflow Planning & Optimization: The team likely employs agile methodologies for managing design requests, prioritizing tasks, and ensuring rapid delivery, especially for time-sensitive sporting events.

• Automation & Efficiency: Emphasis is placed on efficient workflows, batch production, and the use of design tools to automate repetitive tasks and scale creative output quickly.

Company Website: https://hub.talentupdate.careers (Note: This appears to be a placeholder or career portal URL; the actual company website is Parimatch, likely www.parimatch.com or a related domain.)

📝 Enhancement Note: The company context emphasizes a fast-paced, tech-forward environment within the iGaming and crypto space. The "global #1 Crypto Sportsbook and Casino" positioning suggests a high-performance culture where creative output directly fuels business growth. The long history combined with a crypto focus points to a company that embraces innovation while building on established industry knowledge.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level (2-5 years of experience) within the graphic design function. It requires independent execution of design tasks with a focus on performance marketing outcomes, rather than entry-level support or senior strategic leadership. The emphasis on conversion-focused design and A/B testing indicates a progression from purely aesthetic design to performance-driven creative execution.

Reporting Structure: The Graphic Designer will likely report to a Creative Lead, Art Director, or potentially a Marketing Manager overseeing creative operations. This structure allows for creative guidance and oversight while ensuring alignment with marketing strategies and business objectives. Collaboration with marketing specialists and product teams is expected to be frequent and integral to the role.

Operations Impact: The impact of this role is directly tied to the effectiveness of marketing campaigns and user acquisition efforts. High-quality, conversion-focused visuals are critical for driving CTR, improving landing page performance, and ultimately contributing to revenue growth for the Crypto Sportsbook and Casino platforms. The ability to quickly adapt designs for live events also ensures timely promotional support for key revenue-generating periods.

Growth Opportunities:

• Specialization: Develop deep expertise in performance marketing design for iGaming and crypto, becoming a go-to specialist for conversion-focused creative.

• Skill Advancement: Expand animation skills (After Effects) to create more sophisticated rich media ads and motion graphics, potentially moving into motion design or multimedia roles.

• Leadership Potential: With proven success and experience, opportunities may arise to mentor junior designers, lead specific creative projects, or transition into a Senior Graphic Designer or Art Director role, overseeing broader creative strategies.

• Cross-Functional Movement: Gain exposure to product development and marketing strategy, potentially leading to roles in UI/UX design, digital marketing management, or campaign management.

📝 Enhancement Note: The growth analysis focuses on how a mid-level designer in this specialized field can advance. The emphasis is on deepening expertise in performance marketing creative, expanding technical skills, and potentially moving into more strategic or leadership roles within the creative or marketing functions. The unique benefits like the "Generation Program" also contribute to long-term employee retention and satisfaction.

🌐 Work Environment

Office Type: This role is specified as "Remote Solely," meaning the work will be conducted entirely from a remote location. This offers flexibility in terms of work location, typically within the specified region (Cyprus/Europe).

Office Location(s): While the role is remote, the primary location of operations or legal entity for hiring purposes is Cyprus. This might influence payroll, tax, and employment law considerations. The job description mentions "operations across 15+ countries," suggesting a global, distributed workforce.

Workspace Context:

• Collaborative Environment: Despite being remote, the emphasis on "Team Building" and collaboration with marketing and product teams suggests a virtual environment that encourages interaction through digital tools and scheduled meetings.

• Tools and Technology: Employees will be equipped with the necessary software (Adobe Creative Suite, Figma, After Effects) and likely have access to project management and communication platforms (e.g., Slack, Jira, Asana) to facilitate remote work and collaboration.

• Team Interaction: Regular virtual meetings, team-building events, and communication channels are in place to foster a sense of camaraderie and ensure effective teamwork, even across geographical distances.

Work Schedule: The standard working hours are approximately 40 per week, consistent with full-time employment. While remote, there's an expectation of availability during core business hours to facilitate synchronous communication and collaboration with team members and stakeholders. The dynamic nature of sports events may occasionally require flexibility to meet urgent design needs.

📝 Enhancement Note: The remote-only nature of this role is a key aspect. The "Workspace Context" infers the likely digital tools and collaborative practices necessary for a distributed team to function effectively, especially in a fast-paced industry like iGaming. The mention of "Cyprus" as the location, even for a remote role, is important for understanding potential legal and administrative frameworks.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, relevant experience (especially in iGaming/crypto), and proficiency in required design software.

• Skills Assessment/Technical Test: Candidates may be asked to complete a design challenge or a practical test simulating a real-world task, such as creating a set of banners or adapting a design for a specific campaign. This will likely assess speed, creativity, and adherence to specifications.

• Hiring Manager Interview: A discussion with the hiring manager or creative lead to delve deeper into your experience, design philosophy, understanding of conversion-focused design, and how you handle pressure and tight deadlines.

• Team/Cross-Functional Interview: An opportunity to meet with potential collaborators from marketing or product teams to assess cultural fit, communication style, and ability to work within a team environment.

• Final Interview/Offer: A concluding discussion, potentially with a senior leader, to finalize the offer.

Portfolio Review Tips:

• Highlight Performance: Clearly showcase projects where your designs directly contributed to measurable results like increased CTR, conversion rates, or engagement. Quantify your impact with data.

• Demonstrate Versatility: Include a diverse range of assets created for different platforms, devices, and campaign types. Show your ability to adapt to various briefs and technical requirements.

• Showcase Process: For key projects, briefly outline your design process, including research, ideation, iteration, and the rationale behind your creative decisions, especially concerning conversion optimization.

• Emphasize Batch Production: If possible, include examples that demonstrate your efficiency in creating multiple variations of an asset quickly. This is a key requirement for this role.

• Technical Proficiency: Ensure your portfolio reflects your mastery of Adobe Photoshop, Illustrator, Figma, and After Effects. Mention your understanding of HTML5, ad specs, and web optimization.

Challenge Preparation:

• Understand the Brief: Carefully read and dissect any design challenge provided. Identify the target audience, campaign objectives, and key performance indicators (KPIs).

• Prioritize Speed and Efficiency: Given the role's requirements, focus on delivering a solution within the allotted time. This might mean using templates or efficient production techniques.

• Focus on Conversion: Design with conversion in mind. Ensure clear CTAs, strong visual hierarchy, and mobile-first considerations.

• Adhere to Specs: Pay close attention to any technical specifications provided (size, format, file weight) and ensure your submission complies.

• Be Ready to Explain: Prepare to articulate your design choices, your process, and how your solution addresses the brief and aims to achieve the desired business outcomes.

📝 Enhancement Note: The application process emphasizes practical skills and a results-oriented approach. The portfolio review and potential design challenge are critical for demonstrating proficiency in conversion-focused design and efficient asset production, which are core to this role's success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for detailed image editing, manipulation, and raster-based graphic creation. Proficiency in layers, smart objects, and batch actions is expected for efficient production.

• Adobe Illustrator: Crucial for vector-based graphics, logos, icons, and scalable illustrations. Mastery of its tools is necessary for creating crisp, high-resolution assets.

• Figma: A key collaborative interface design tool. Expected usage includes creating banner and landing page layouts, utilizing components for consistency, auto-layout for responsive design, and facilitating developer handoff.

• Adobe After Effects: Required for creating basic to intermediate animations, motion graphics, rich media banners, and animated GIFs/MP4 creatives to enhance visual appeal and engagement.

Analytics & Reporting:

• While not a primary design tool, an understanding of how designs perform in analytics platforms (e.g., Google Analytics, internal marketing dashboards) is beneficial. This role will likely receive feedback from these systems to inform design iterations. CRM & Automation:

• Not directly used by the designer, but an awareness of how marketing automation platforms and CRMs are used to deploy campaigns that feature their designs can be helpful for context. Other Relevant Technologies:

• HTML5 & Ad Network Specs: Understanding of how banners are implemented and the technical constraints of various ad networks (e.g., Google Ads, social media platforms) is critical for creating compliant and performant assets.

• Web File Optimization: Expertise in compressing images and using formats like WebP, PNG, and SVG to ensure fast web loading times.

📝 Enhancement Note: The technology stack is heavily focused on industry-standard design software, with a particular emphasis on tools used for digital marketing asset creation and animation. The inclusion of Figma and a strong understanding of web optimization and ad network specifications highlight the performance-driven nature of this creative role.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on delivering designs that achieve measurable results, such as high CTR and conversion rates, directly contributing to business objectives.

• Efficiency & Speed: Valuing the ability to produce high-quality assets quickly and adapt to rapid changes, especially in response to sporting events and marketing campaigns.

• Collaboration: Fostering a team environment where designers work closely with marketing, product, and other stakeholders to achieve shared goals.

• Innovation & Adaptability: Embracing new technologies and design trends, particularly within the evolving crypto and iGaming sectors, and being open to iterative improvements.

• Brand Consistency: Maintaining a premium and consistent brand identity across all visual communications to build trust and recognition.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to actively collaborate with marketing managers, campaign specialists, and product teams, providing creative input and executing visual strategies aligned with broader goals.

• Feedback-Driven Iteration: A culture that embraces constructive feedback from peers and stakeholders, using it to refine designs and improve performance through continuous iteration and A/B testing.

• Knowledge Sharing: Encouraging the sharing of best practices, design techniques, and insights into what works effectively in the iGaming and crypto markets to collectively elevate the team's output.

📝 Enhancement Note: The culture and values reflect a high-performance, results-oriented environment common in the iGaming and tech sectors. The emphasis on "performance-driven," "efficiency," and "collaboration" underscores the need for designers to be both creative and strategic, contributing directly to the company's commercial success.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: The iGaming and live sports betting industry demands rapid turnaround times for creative assets, requiring designers to manage multiple urgent requests simultaneously without sacrificing quality.

• Balancing Creativity with Performance: Effectively merging aesthetic appeal with the strict requirements of conversion-focused design and A/B testing can be challenging, requiring a data-informed creative approach.

• Evolving Trends: Staying ahead of design trends, especially within the fast-moving crypto space, and adapting to new platform specifications and ad network requirements.

• Remote Collaboration: Maintaining strong communication and collaboration within a remote team, especially across different time zones and with diverse stakeholders, requires proactive effort.

Learning & Development Opportunities:

• Specialized iGaming/Crypto Design: Gaining deep expertise in designing for these specific, high-growth industries, understanding their unique audiences and marketing dynamics.

• Advanced Animation & Motion Graphics: Developing more sophisticated skills in After Effects to create dynamic video content and interactive rich media ads.

• Performance Marketing Insights: Deepening understanding of marketing funnels, A/B testing methodologies, and conversion rate optimization (CRO) from a design perspective.

• Cross-Functional Skill Development: Opportunities to learn about product management, digital marketing strategy, and data analytics through collaboration.

📝 Enhancement Note: The challenges highlight the demanding nature of the role, requiring resilience, adaptability, and strong time management. The growth opportunities focus on deepening specialized knowledge and expanding technical capabilities within the context of performance marketing and the iGaming/crypto industry.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a set of high-converting banners for a new crypto casino promotion. How would you approach A/B testing variations?" (Focus on your workflow, understanding of conversion principles, and testing methodology.)

• "How do you ensure brand consistency across a wide range of digital assets, especially when working with tight deadlines for time-sensitive events like live sports matches?" (Highlight your organizational skills, use of brand guidelines, and efficiency techniques like batch production.)

• "Walk us through a project where your design directly led to a significant improvement in CTR or conversion rates. What was the challenge, your solution, and the results?" (Prepare a specific case study from your portfolio that quantifies impact.) Company & Culture Questions:

• "What interests you about working in the iGaming and crypto industry, specifically with Parimatch?" (Research Parimatch's market position, recent campaigns, and express genuine interest in their niche.)

• "How do you manage creative feedback and revisions, especially when working remotely with multiple stakeholders?" (Discuss your communication style, openness to feedback, and how you handle constructive criticism to improve designs.)

• "How do you stay updated on the latest design trends and technologies, particularly those relevant to online betting and cryptocurrency platforms?" (Showcase your proactive learning habits and specific resources you follow.) Portfolio Presentation Strategy:

• Quantify Success: For each project presented, clearly state the objective, your role, the design solution, and the measurable results (e.g., "Increased CTR by 15%," "Achieved X downloads," "Improved landing page conversion by Y%").

• Tell a Story: Structure your case studies to narrate the problem, your strategic approach, the creative execution, and the positive outcome. Make it engaging and easy to follow.

• Highlight Relevant Skills: Emphasize projects demonstrating your proficiency in Photoshop, Illustrator, Figma, After Effects, conversion design, batch production, and ad spec compliance.

• Demonstrate Adaptability: Show examples of how you've adapted designs for different platforms, sizes, and audiences, proving your versatility and technical understanding.

• Be Concise and Focused: Present your strongest, most relevant work. Be prepared to discuss any project in detail but avoid overwhelming the interviewer.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, technical skill, and a business-oriented mindset. Candidates need to prove they can design not just beautifully, but effectively, driving measurable results in a competitive and fast-paced industry.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Talent Hub career portal.

• Customize your resume to highlight experience in digital design, performance marketing, iGaming/betting/crypto industries, and proficiency in Adobe Creative Suite, Figma, and After Effects. Use keywords from the job description like "conversion-focused design," "batch production," and "ad network specs."

• Curate your portfolio to showcase your strongest, most relevant work, emphasizing projects with measurable results (e.g., increased CTR, conversion rates). Ensure it includes examples of banner ads, landing page elements, and ideally, animations.

• Prepare to discuss specific examples from your portfolio during the interview, detailing your design process, how you addressed challenges, and the impact of your work, particularly focusing on conversion optimization and efficiency.

• Research Parimatch's brand, current campaigns, and the iGaming/crypto market to articulate your interest and demonstrate an understanding of their business context and target audience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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