Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: BODYROK

Location: Chicago, Illinois, United States (with flexibility for Miami, Florida; and New York, New York)

Job Type: Part-Time

Category: Creative & Media / Art & Design

Date Posted: August 18, 2026

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Develop and produce compelling visual content across digital and print platforms to support marketing campaigns, social media, and studio initiatives.

• Maintain and protect BODYROK's visual identity, ensuring brand consistency across all touchpoints and locations.

• Collaborate closely with the Creative Director and cross-functional teams to execute creative concepts and support broader brand initiatives.

• Manage multiple design projects simultaneously from concept through final production, prioritizing assignments and meeting tight deadlines in a fast-paced environment.

📝 Enhancement Note: This role is positioned as a Graphic Designer, but the responsibilities heavily lean into brand execution and marketing collateral creation. While not a direct Revenue Operations, Sales Operations, or GTM role, the emphasis on brand consistency, campaign support, and franchise marketing initiatives suggests a strong connection to the Go-To-Market (GTM) strategy and the operational execution of brand assets that drive customer acquisition and retention. The "Part-Time" designation combined with the $30-$35/hour range for a role requiring 3+ years of experience in major metropolitan areas is noteworthy.

📈 Primary Responsibilities

• Design and produce compelling visual content for digital marketing materials, including social media posts (Instagram, Facebook, TikTok), email campaigns, and website assets.

• Create and execute print marketing materials such as in-studio signage, promotional flyers, event invitations, and merchandise designs.

• Translate creative briefs into polished, finished visual assets for product launches, studio promotions, and marketing campaigns, ensuring alignment with BODYROK's elevated aesthetic.

• Support basic video and motion content creation using tools like Canva, CapCut, or similar platforms to enhance digital storytelling.

• Maintain and protect BODYROK's visual identity by adhering to brand guidelines and ensuring consistency across all corporate and franchise locations.

• Assist in the ongoing development and organization of the BODYROK brand book, creative templates, and digital asset library.

• Collaborate with the Creative Director, Marketing team, and other internal stakeholders to conceptualize and execute creative strategies for campaigns and initiatives.

• Manage multiple design projects concurrently, prioritizing tasks effectively to meet strict deadlines and fast turnaround times in a dynamic environment.

• Maintain organized creative files, templates, and final assets, ensuring easy accessibility and version control.

• Provide creative support for franchise marketing initiatives, assisting franchisees with location-specific design needs.

📝 Enhancement Note: The responsibilities highlight a need for strong execution skills within an established brand framework, rather than pure brand strategy development. The mention of "franchise marketing initiatives" and "location-specific needs" points to a crucial operational component of supporting a decentralized business model through standardized, yet adaptable, visual assets.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for roles with this level of responsibility and required experience.

Experience: 3+ years of professional graphic design experience, with a preference for supporting brand, marketing, or campaign-level creative work. Experience in a multi-location or franchise organization, or within the wellness, boutique fitness, hospitality, fashion, or lifestyle industries is highly preferred.

Required Skills:

• Strong portfolio demonstrating a range of high-quality design work across digital and print media, showcasing an understanding of an aspirational, elevated lifestyle aesthetic.

• High proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign, for creating and manipulating visual assets.

• Strong proficiency in Figma for collaborative design, prototyping, and UI/UX elements where applicable.

• Working knowledge of basic video editing and content creation tools such as Canva, CapCut, or similar platforms for dynamic content production.

• Deep understanding of typography, color theory, composition, visual hierarchy, and fundamental design principles.

• Proven experience designing engaging content for social media platforms, including Instagram, Facebook, and TikTok.

• Demonstrated ability to translate creative briefs and brand direction into polished, on-brand visual assets.

• Excellent project management skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.

• Ability to work independently with minimal oversight while also collaborating effectively as part of a creative team.

• Exceptional attention to detail and a strong commitment to maintaining brand consistency across all deliverables. Preferred Skills:

• Previous experience working with wellness, boutique fitness, hospitality, fashion, lifestyle, or other consumer-facing brands.

• Experience supporting a multi-location or franchise organization, understanding the nuances of brand consistency across diverse locations.

• Experience designing for an aspirational, elevated, or high-end lifestyle aesthetic that resonates with premium consumers.

• Passion for fitness, health, wellness, and contemporary design trends, demonstrating an intrinsic understanding of the BODYROK brand ethos.

• Experience supporting photoshoots, campaign development, or creative production processes.

📝 Enhancement Note: The explicit mention of Figma alongside Adobe Creative Suite indicates a modern design workflow that may involve collaborative prototyping or asset management. The preference for wellness/fitness/lifestyle brands and multi-location/franchise experience directly signals the type of operational context the ideal candidate should understand.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3 years of professional graphic design work, with a strong emphasis on digital and print marketing collateral.

• Specific examples demonstrating the ability to design for social media platforms (Instagram, Facebook, TikTok) and email marketing campaigns, including campaign-specific assets.

• Case studies or examples of maintaining and applying brand guidelines across multiple projects or for different clients/locations, highlighting brand consistency.

• Visuals demonstrating proficiency in typography, color theory, and composition, illustrating an understanding of visual hierarchy and aesthetic appeal.

• Samples of work created using Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma, clearly indicating the tools used.

• Examples of basic video or motion graphics created using tools like Canva or CapCut, if applicable. Process Documentation:

• Demonstrations of how projects are managed from concept to final delivery, including workflow examples and how feedback is incorporated.

• Evidence of understanding and adherence to brand guidelines, perhaps through a comparison of initial concepts versus final approved assets.

• Examples of organizing digital assets, templates, or a personal "brand book" to ensure efficiency and consistency.

• Ability to articulate the design process for specific projects, explaining strategic choices and problem-solving approaches.

📝 Enhancement Note: For a creative role like this, the "portfolio" is the primary "process and systems" demonstration. The emphasis should be on showcasing not just the final output, but the thought process, adherence to brand standards, and project management capabilities demonstrated through the portfolio's content and organization.

💵 Compensation & Benefits

Salary Range: $30.00 - $35.00 per hour.

Benefits: As a part-time role, comprehensive benefits packages are less common. However, potential benefits may include:

• Employee discounts on BODYROK classes and merchandise.

• Opportunities for professional development and skill enhancement in design and marketing.

• Flexible work arrangements within the hybrid model.

• Potential for increased hours or full-time conversion based on performance and company growth.

Working Hours: This is a part-time position. The exact number of hours per week will be determined but is expected to be less than 30-35 hours. The role operates within standard business hours, with flexibility for remote work, but may require occasional in-person collaboration or travel.

📝 Enhancement Note: The salary range of $30-$35/hour for a Graphic Designer with 3+ years of experience in major metropolitan areas like Chicago, Miami, or New York is on the lower end, especially for a role requiring proficiency in Adobe Creative Suite and Figma. This suggests either a very specific niche within the market, a focus on the "part-time" aspect driving the hourly rate, or a potential undervaluation of the required skillset. Candidates should consider the total compensation package, including potential class discounts and growth opportunities, when evaluating this role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Boutique Fitness / Wellness / Lifestyle Franchising. BODYROK operates in a highly competitive and trend-driven fitness market, emphasizing an elevated, experience-driven approach to Pilates reformer workouts.

Company Size: BODYROK is a franchise organization with multiple locations nationwide and internationally (London). The corporate team, which this role supports, is likely a lean, fast-moving group focused on brand strategy and support for franchisees.

Founded: The company's founding date is not explicitly provided, but its growth into a national and international franchise suggests a structured, scalable business model.

Team Structure:

• The Graphic Designer reports to the Creative Director, indicating a clear hierarchy within the creative function.

• Collaboration is expected with Marketing, Leadership, and other internal stakeholders, suggesting a cross-functional team environment.

• Support for franchise marketing initiatives implies interaction with a broader network of business owners, requiring clear communication and adherence to brand standards. Methodology:

• The team likely employs a fast-paced, iterative approach to creative development, driven by marketing campaign needs, new class launches, and franchise support.

• Data-driven insights may inform creative decisions, particularly regarding social media performance and campaign effectiveness, though the primary focus for this role is visual execution.

• Workflow optimization and efficiency are key, given the need to manage multiple projects and meet tight deadlines across a growing franchise network.

Company Website: https://bodyrok.com/

📝 Enhancement Note: The franchise model is a critical aspect of the company's operational structure. This means the Graphic Designer's work directly impacts the consistency and brand perception of numerous individual studios, requiring a strong understanding of brand governance and scalability.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor at an early-to-mid-career level (2-5 years experience). It offers hands-on experience in brand execution within a fast-growing franchise model.

Reporting Structure: The Graphic Designer reports directly to the Creative Director, providing a clear line of mentorship and guidance within the creative department.

Operations Impact: While not directly managing revenue or sales processes, the Graphic Designer's work is crucial for the Go-To-Market (GTM) strategy. High-quality, on-brand visuals are essential for customer acquisition, member engagement, and the overall perception of BODYROK's premium offering, directly influencing lead generation and retention efforts across all locations.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas such as social media content creation, motion graphics, or print production for a consumer-facing brand.

• Brand Development: Potential to contribute to the evolution of BODYROK's visual identity and brand guidelines as the company grows and expands its offerings.

• Franchise Support Expertise: Develop a niche in supporting multi-location or franchise businesses, a valuable skill in many industries.

• Transition to Full-Time: Potential for a full-time role with expanded responsibilities and benefits based on performance and company needs.

• Creative Leadership: With significant growth and demonstrated leadership, potential to move into a Senior Designer or Art Director role within the creative team.

📝 Enhancement Note: The "part-time" nature of the role is a significant factor in career growth. While opportunities exist, candidates should clarify the potential pathways to full-time employment and advanced roles. The impact on GTM is through enabling effective marketing and brand representation, which are foundational to sales and revenue.

🌐 Work Environment

Office Type: The description implies a hybrid work environment. While BODYROK has physical studio locations, this role is likely based in a corporate office or a designated co-working space, with flexibility for remote work. The mention of "Miami, Florida; Chicago, Illinois; or New York, New York" suggests these might be key operational hubs.

Office Location(s): The role is open to candidates residing in Miami, Chicago, or New York. Specific office locations within these cities are not detailed, but it's implied that the work will involve some level of in-person collaboration.

Workspace Context:

• The environment is described as "collaborative" and "fast-paced," typical of a growing franchise brand.

• Access to design software and potentially other marketing tools will be standard.

• Opportunities for in-person interaction with the Creative Director and other team members will be key for collaborative brainstorming and project execution.

Work Schedule: This is a part-time position, likely requiring less than 30-35 hours per week. The hybrid nature allows for a mix of remote and in-office work, with specific days in-office to be determined in coordination with the team. The schedule should accommodate standard business hours for effective collaboration.

📝 Enhancement Note: The hybrid nature and location flexibility are attractive, but candidates should confirm the expected in-office days and the primary work hub location within their chosen city. The "fast-paced" environment suggests a need for adaptability and efficient time management.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of resumes and portfolios to assess design skills, experience, and brand alignment.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing their design process, project rationale, and how they've applied brand guidelines. Be prepared to walk through specific examples relevant to BODYROK's aesthetic.

• Creative Challenge: A potential design exercise or case study to evaluate problem-solving skills, design execution under pressure, and understanding of brand aesthetics. This could involve creating sample social media graphics or a small campaign concept.

• Team/Hiring Manager Interview: Discussions about experience, collaboration style, understanding of the BODYROK brand, and cultural fit with the creative and marketing teams.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best align with BODYROK's brand aesthetic (elevated, aspirational, fitness/lifestyle). Include a mix of digital (social media, email) and print (signage, merchandise) examples if possible.

• Showcase Brand Adherence: Highlight projects where you successfully worked within or developed brand guidelines. Clearly articulate how you ensured consistency.

• Explain Your Process: For each project, be ready to discuss your creative brief, concept development, design choices (typography, color, imagery), and problem-solving approach.

• Quantify Impact (if possible): If any of your designs led to measurable results (e.g., increased engagement on social media, successful event turnout), be prepared to share those metrics.

• Highlight Tool Proficiency: Clearly indicate which software was used for each project (Adobe Creative Suite, Figma, Canva).

Challenge Preparation:

• Understand BODYROK's Brand: Thoroughly review their website, social media, and any available brand assets to grasp their visual language, tone, and target audience.

• Practice Design Scenarios: Think about how you would design a social media post for a new class launch, an email for a special promotion, or in-studio signage for an event.

• Focus on Efficiency: Be prepared to produce polished work within a limited timeframe, demonstrating your ability to work under pressure.

📝 Enhancement Note: The portfolio is paramount. Candidates should tailor their presentation to BODYROK's specific brand and industry. Understanding their "elevated aesthetic" and "boutique fitness" positioning is key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design. Specific emphasis on Photoshop (image manipulation, digital assets), Illustrator (vector graphics, logos, illustrations), and InDesign (layout for print materials, brochures, signage).

• Figma: Crucial for collaborative design, prototyping, and potentially for creating editable templates for social media or other digital assets.

• Canva / CapCut: Basic video and motion content creation tools, indicating a need for versatile content production beyond static graphics.

Analytics & Reporting: While not a primary function of this role, understanding how design impacts engagement metrics on social media or email campaigns would be beneficial.

CRM & Automation: Not directly relevant to this role's core responsibilities, but awareness of how marketing campaigns are deployed through CRM or automation platforms could provide context.

📝 Enhancement Note: Proficiency in both Adobe Creative Suite and Figma is a strong indicator of a modern design workflow that values both deep creative control and collaborative iteration. Familiarity with Canva/CapCut suggests a need for agility in creating content for fast-moving social platforms.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce bold, elevated visual storytelling that brings the brand to life.

• Brand Stewardship: A commitment to maintaining and protecting BODYROK's visual identity and ensuring consistency across all touchpoints.

• Collaboration: A willingness to work closely with cross-functional teams, incorporate feedback, and contribute ideas to strengthen the overall brand experience.

• Efficiency & Agility: The ability to manage multiple projects, meet tight deadlines, and work independently in a fast-paced environment.

• Passion for the Brand: An enthusiasm for fitness, health, wellness, and contemporary design, aligning with BODYROK's core mission.

Collaboration Style:

• Cross-functional Integration: Close partnership with Creative Director, Marketing, and Leadership teams to support campaigns and initiatives.

• Feedback Incorporation: Ability to receive and effectively implement feedback while maintaining design integrity.

• Idea Contribution: Encouragement to participate in brainstorming and contribute fresh perspectives to enhance visual identity.

• Franchise Support: A collaborative approach to assist franchisees with their specific design needs, acting as a brand resource.

📝 Enhancement Note: The emphasis on "elevated design" and "visual storytelling" suggests a culture that values aesthetic quality and brand narrative. The franchise model necessitates a collaborative approach to ensure brand consistency across a distributed network.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency: Ensuring that all creative output, especially for franchise locations, adheres strictly to BODYROK's elevated brand guidelines.

• Fast-Paced Environment: Managing multiple design projects with tight deadlines and potentially shifting priorities in a growing franchise organization.

• Balancing Creative Vision with Brand Standards: Exercising creative judgment while staying within the established brand identity and aesthetic.

• Remote/Hybrid Collaboration: Effectively collaborating with team members and stakeholders across different locations and work arrangements.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunity to hone skills in digital design, social media content creation, and potentially basic motion graphics.

• Brand Management Expertise: Gaining deep experience in managing brand assets and guidelines for a multi-location franchise.

• Industry Exposure: Working within the dynamic boutique fitness and wellness sector, understanding its visual trends.

• Mentorship: Learning directly from a Creative Director and collaborating with a marketing team.

📝 Enhancement Note: The primary challenge will be balancing creative output with the operational demands of a franchise system. Growth opportunities are strong for someone looking to specialize in brand execution for consumer-facing, multi-location businesses.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a creative brief into a final design asset. Walk us through an example from your portfolio." (Focus on your workflow, decision-making, and adherence to objectives.)

• "How do you ensure brand consistency across multiple projects or for different locations/franchisees?" (Highlight your understanding of brand guidelines and your organizational skills.)

• "Tell us about a time you had to incorporate difficult feedback on a design. How did you handle it, and what was the outcome?" (Demonstrate your ability to collaborate and handle constructive criticism professionally.) Company & Culture Questions:

• "What attracts you to the BODYROK brand and our aesthetic?" (Show that you've researched the brand and understand its positioning.)

• "How do you stay updated on design trends, particularly within the fitness or lifestyle industry?" (Indicate your passion and commitment to professional development.)

• "Describe your ideal work environment and how you collaborate with marketing and creative teams." (Align your work style with the described fast-paced, collaborative culture.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, explain the objective, your role, the creative process, the tools used, the final outcome, and any measurable results.

• Highlight Brand Alignment: Explicitly point out how your work fits BODYROK's elevated, aspirational, and fitness-focused brand. Use their brand guidelines as a reference if you can find them.

• Be Ready for Specifics: Prepare to answer detailed questions about your design choices, software usage, and how you managed project timelines.

• Showcase Versatility: Demonstrate your ability to create compelling visuals for both digital (social, email) and print (signage, merchandise) applications.

📝 Enhancement Note: Candidates should thoroughly research BODYROK's visual identity and brand messaging. The interview will likely assess not only design skill but also cultural fit and understanding of the franchise business model's operational needs.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the BODYROK careers page.

• Curate a targeted portfolio that specifically showcases your experience with digital and print design, social media content, and brand adherence. Prioritize work that aligns with BODYROK's elevated, fitness-focused aesthetic.

• Tailor your resume to highlight the required qualifications, including your years of experience, proficiency in Adobe Creative Suite and Figma, and any relevant industry experience (wellness, fitness, lifestyle, franchise).

• Prepare to present your portfolio and discuss your design process, creative choices, and how you've managed projects and brand consistency. Practice articulating your contributions and understanding of the BODYROK brand.

• Research BODYROK thoroughly: Understand their mission, values, target audience, and current marketing efforts to demonstrate genuine interest and an ability to align with their brand.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.