Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Bendigo Kangan Institute

Location: Essendon, Victoria, Australia

Job Type: Full-time Ongoing

Category: Marketing & Communications / Creative Services

Date Posted: April 07, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and deliver high-quality visual content to support marketing, brand, and corporate communications initiatives.

• Collaborate within a professional marketing team to create engaging assets for current and future students, alumni, and stakeholders.

• Ensure brand consistency and alignment with strategic objectives across all creative outputs for student acquisition and engagement.

• Manage multiple design projects efficiently, balancing priorities and meeting agreed timelines in a fast-paced environment.

• Leverage advanced technical skills in Adobe Creative Suite, animation, video editing, and emerging AI tools to produce innovative design solutions.

📝 Enhancement Note: Given the "Growth Portfolio" mention and focus on student acquisition, this role is heavily integrated with GTM (Go-To-Market) strategies, specifically in the education sector. The emphasis on digital and print channels, along with campaign support, positions this as a key contributor to marketing operations for the institute.

📈 Primary Responsibilities

• Design and produce compelling marketing and advertising collateral for both digital (web, social media, email) and print channels.

• Conceptualize and develop creative design solutions that effectively communicate campaign objectives and align with the Institute's strategic vision and brand guidelines.

• Partner closely with marketers and internal stakeholders to ensure seamless execution of integrated marketing campaigns, delivering on time and to a high standard.

• Maintain rigorous brand consistency, accuracy, and quality across all visual design outputs.

• Proactively manage a diverse project workload, effectively prioritizing tasks and adhering to established deadlines.

• Contribute innovative design ideas and solutions that enhance student engagement and acquisition efforts.

• Stay abreast of emerging design trends, technologies, and AI tools to continuously improve creative output and efficiency.

📝 Enhancement Note: The responsibilities clearly indicate a strong connection to marketing operations and GTM execution. The role requires not just creative execution but also strategic input into campaign development and brand management, aligning with core operations functions that support business growth.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for this level of responsibility.

Experience: Proven experience (2-5 years) in delivering creative design solutions across both digital and print media within a professional marketing or communications context. Experience within the education sector or a similar large organizational setting is advantageous.

Required Skills:

• Demonstrated proficiency in graphic design principles and practices.

• Advanced technical skills across Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).

• Experience with animation and video editing software.

• Familiarity with emerging AI tools for design and content creation.

• Strong understanding of brand guidelines and ability to maintain brand consistency.

• Proven ability to manage multiple design projects concurrently, prioritizing effectively.

• Excellent collaboration and communication skills, with experience working with cross-functional teams.

Preferred Skills:

• Experience with content management systems (CMS) for web content integration.

• Knowledge of UX/UI principles for digital asset design.

• Experience in the vocational education and training (VET) sector.

• Familiarity with project management software.

📝 Enhancement Note: The explicit mention of AI tools and animation/video editing suggests a need for advanced digital design capabilities beyond traditional print. This indicates a modern design operations approach focused on dynamic content creation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of high-quality design projects across both digital and print media.

• Include examples of integrated marketing campaign assets demonstrating an understanding of brand consistency and strategic alignment.

• Present case studies or examples of projects where creative concepts were developed from brief to final execution.

• Highlight experience with animation, video editing, or the application of AI tools in design workflows.

Process Documentation:

• While not explicitly requested, candidates should be prepared to discuss their design process, workflow management, and how they ensure quality and consistency in their work.

• Be ready to articulate how you collaborate with stakeholders to gather requirements and incorporate feedback.

📝 Enhancement Note: For a Graphic Designer role supporting GTM and marketing operations, a portfolio is critical. It serves as a direct demonstration of their ability to execute on campaign needs and maintain brand integrity, which are core operational functions.

💵 Compensation & Benefits

Salary Range: Starting from AUD $98,275 + 12% Superannuation (PACCT 7) per annum.

Benefits:

• Attractive work-life balance and flexible work options.

• Comprehensive professional development programs.

• Fitness Passport Program offering access to over 230 locations nationwide for employees and their families.

• Employee Assistance Program (EAP) for confidential counselling support.

• Health & Wellbeing initiatives throughout the year.

• Meaningful work contributing to positive social impact in vocational education.

• Opportunity to build a career in a leading vocational education and training sector with diverse career paths.

Working Hours: Full-time, likely standard business hours (e.g., 38-40 hours per week), with potential for flexible work arrangements as indicated.

📝 Enhancement Note: The stated salary of $98,275 AUD is a starting point for the specified award classification (PACCT 7). Given the experience level and responsibilities, actual compensation could be higher based on negotiation and specific skills. The superannuation contribution is standard for Australia.

🎯 Team & Company Context

🏢 Company Culture

Industry: Vocational Education and Training (VET) / Higher Education Support. Bendigo Kangan Institute is a significant provider in this sector.

Company Size: Large organization, part of the broader vocational education sector in Australia. This implies a structured environment with established processes and a significant stakeholder base.

Founded: While the exact founding date isn't provided, the Institute is a long-standing entity in vocational training, suggesting a culture that values stability, quality education, and community impact.

Team Structure:

• The Graphic Designer reports to the Manager, Campaigns, within the Growth Portfolio.

• This indicates a structure where creative services are directly aligned with marketing initiatives and student acquisition strategies.

Methodology:

• Emphasis on integrated marketing campaigns to support student acquisition and engagement.

• Strong focus on maintaining brand consistency and aligning creative outputs with strategic objectives.

• Data-driven approaches are implied through the "Growth Portfolio" context, suggesting that design efforts are aimed at measurable outcomes.

Company Website: https://www.bki.edu.au/ (Inferred from domain)

📝 Enhancement Note: The company's focus on vocational education means its marketing efforts likely target a broad demographic, requiring versatile design skills. The "Growth Portfolio" suggests a performance-oriented marketing team where design plays a crucial role in achieving GTM objectives.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level specialist role within the marketing and communications function. It's crucial for executing GTM strategies through visual content but does not appear to be a management role.

Reporting Structure: Direct reporting line to the Manager, Campaigns, placing the role within a campaign-focused marketing structure.

Operations Impact: The Graphic Designer's impact is directly tied to the effectiveness of marketing campaigns in attracting and retaining students. High-quality, on-brand visual content is essential for effective communication and brand perception, directly influencing student acquisition and engagement metrics.

Growth Opportunities:

• Specialization: Deepen expertise in specific design areas like animation, video, or AI-driven design within the education sector.

• Leadership: Potential to move into a Senior Graphic Designer role or a Team Lead position within a larger creative department.

• Cross-functional: Transition into broader marketing roles, campaign management, or digital content strategy, leveraging design insights.

• Industry Exposure: Develop a career within the growing vocational education sector, potentially leading to opportunities in different institutions or related organizations.

📝 Enhancement Note: The role offers significant growth within the marketing operations and creative services domain, particularly in the education sector. The emphasis on new technologies like AI suggests a forward-thinking department.

🌐 Work Environment

Office Type: On-site role at the Essendon Campus. This suggests a traditional office environment within an educational institution.

Office Location(s): Essendon Campus, Victoria, Australia.

Workspace Context:

• Likely a collaborative office setting within the marketing department.

• Access to standard office technology and design software (Adobe Creative Suite, etc.).

• Opportunities for direct interaction with marketing campaign managers and other creative professionals.

• The environment supports a focus on creative execution and campaign support.

Work Schedule: Full-time, likely standard business hours, with emphasis on flexible work options suggesting a balance between office presence and personal needs. This flexibility is beneficial for managing design project timelines and personal well-being.

📝 Enhancement Note: The on-site requirement implies a need for strong in-person collaboration and a commitment to the physical workspace, which can be beneficial for team cohesion and immediate feedback loops in a creative environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application and portfolio to assess design skills, experience, and alignment with requirements.

• First Interview: Likely with the Manager, Campaigns, to discuss experience, technical skills (Adobe Suite, animation, AI), project management capabilities, and understanding of marketing objectives.

• Design Task/Challenge: A practical exercise may be given to assess design thinking, creative problem-solving, and application of brand guidelines. This could involve creating a sample asset for a hypothetical campaign.

• Second Interview: Potentially with a broader marketing team member or HR to assess cultural fit, collaboration style, and overall suitability for the Institute.

• Final Offer: Based on successful completion of all stages.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects. Prioritize work that demonstrates a range of skills (digital, print, animation, AI).

• Showcase Process: For each project, briefly explain the brief, your creative process, the challenges faced, and the final outcome. Quantify results if possible (e.g., increased engagement metrics).

• Highlight Campaign Integration: Include examples where your design supported a larger marketing campaign.

• Demonstrate Brand Adherence: Show examples where you successfully applied brand guidelines or developed creative solutions within specific brand constraints.

• Include Technical Proficiency: Ensure your portfolio clearly displays your ability with Adobe Creative Suite, animation, and any AI tools used.

• Tailor to Education: If possible, include work relevant to the education sector or for large organizations.

Challenge Preparation:

• Research Bendigo Kangan Institute's current branding, marketing campaigns, and target audience.

• Understand their strategic objectives related to student acquisition and engagement.

• Be prepared to discuss how your design approach would align with their mission and values.

• Practice articulating your design choices clearly and concisely, focusing on the strategic rationale behind them.

📝 Enhancement Note: The portfolio is paramount. Candidates should treat it as their primary GTM demonstration tool, showcasing their ability to execute on marketing operational needs visually.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential. Including Photoshop, Illustrator, InDesign.

• Animation/Video Editing Software: Adobe After Effects, Premiere Pro, or similar.

• Emerging AI Tools: Proficiency in AI-powered design tools (e.g., Adobe Firefly, Midjourney, DALL-E) for content generation and enhancement.

Analytics & Reporting:

CRM & Automation:

• Not directly required for the designer, but understanding how assets are deployed via marketing automation platforms (e.g., email marketing software) or integrated into CRM systems could be advantageous for context.

📝 Enhancement Note: The explicit mention of AI tools indicates a forward-thinking approach to design operations, emphasizing efficiency and innovation. Candidates should be prepared to discuss their experience or willingness to learn these tools.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging novel design solutions and exploration of new technologies.

• Collaboration: Working effectively within the marketing team and with other departments to achieve shared goals.

• Brand Stewardship: Upholding and enhancing the Institute's brand identity across all communications.

• Impact-Driven: Focusing on design that contributes to measurable outcomes like student acquisition and engagement.

• Efficiency & Timeliness: Delivering high-quality work within project timelines.

Collaboration Style:

• Expect a collaborative environment where designers work closely with campaign managers, marketers, and potentially other content creators.

• Open communication, feedback sharing, and a willingness to iterate on designs are likely valued.

• The team likely operates with a degree of agility to respond to campaign needs and market dynamics.

📝 Enhancement Note: The culture likely values both creative expression and a results-oriented approach, aligning with GTM objectives. This means designers need to be adaptable and understand how their work contributes to the broader business goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Developing innovative designs while strictly adhering to established brand guidelines.

• Managing High Volume of Requests: Effectively prioritizing and delivering multiple design projects under tight deadlines in a fast-paced environment.

• Keeping Pace with Technology: Continuously learning and integrating new design tools and AI technologies into workflows.

• Translating Complex Information: Effectively communicating technical or educational information through engaging visual narratives.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen skills in Adobe Suite, animation, and video editing.

• AI in Design Workshops: Training on leveraging AI tools for efficiency and creative exploration.

• Marketing Campaign Strategy: Gaining insights into campaign planning and execution through close collaboration with the marketing team.

• Industry Trends: Exposure to best practices in educational marketing and design.

📝 Enhancement Note: The challenges highlight areas where a candidate can demonstrate problem-solving skills and a proactive approach to professional development, which are key traits in operations roles.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing creative concepts for a marketing campaign, from brief to final asset." (Focus on process, collaboration, and strategic alignment.)

• "How do you ensure brand consistency across multiple design projects and channels?" (Highlight attention to detail, understanding of brand guidelines, and systematic approach.)

• "How have you used animation or video editing in previous design projects? Can you provide an example?" (Showcase technical skills and creative application.)

• "With the rise of AI in design, how do you see yourself integrating these tools into your workflow?" (Demonstrate forward-thinking and adaptability.)

Company & Culture Questions:

• "What interests you about Bendigo Kangan Institute and the vocational education sector?" (Research the institute's mission, values, and impact.)

• "How would you contribute to our 'Growth Portfolio' and student acquisition goals through your design work?" (Connect your skills to business objectives.)

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a concise story about the challenge, your approach, and the impact.

• Quantify Impact: If possible, use data (e.g., engagement rates, clicks, conversions) to demonstrate the effectiveness of your designs.

• Highlight Process: Show sketches, wireframes, or iterations to illustrate your creative thinking and problem-solving journey.

• Focus on Relevance: Prioritize projects that align with the Institute's needs (education, marketing campaigns, digital/print).

• Be Ready for Specifics: Be prepared to discuss the technical aspects of your work and how you used specific software or tools.

📝 Enhancement Note: Interview questions will likely probe how candidates apply their design skills to achieve operational GTM goals, emphasizing efficiency, brand integrity, and measurable outcomes.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Bendigo Kangan Institute careers portal.

• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating your ability to create engaging visual content for marketing campaigns, with a focus on digital and print channels. Include examples of animation, video editing, or AI-assisted design if applicable.

• Resume Optimization: Tailor your resume to highlight experience in graphic design, proficiency with Adobe Creative Suite, animation/video editing, project management, and any experience within the education sector or large organizations. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, how you ensure brand consistency, and how your work contributes to marketing and student acquisition goals. Prepare specific examples for behavioral questions.

• Company Research: Familiarize yourself with Bendigo Kangan Institute, its mission, values, current marketing efforts, and target audience to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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