Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Bellroy

Location: Collingwood, Victoria, Australia

Job Type: Full-time

Category: Creative & Design Operations

Date Posted: 2026-06-24

Experience Level: Mid-level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Craft visually compelling and cohesive digital advertising creatives and email campaign assets to drive audience engagement and conversion.

• Collaborate closely with an in-house Creative team, including copywriters, photographers, and channel experts, to translate campaign briefs into impactful designs.

• Focus on digital-forward applications, with a primary emphasis on email marketing and digital ad sets, supported by social media asset creation.

• Apply a growth mindset to leverage insights from past campaign performance and channel execution teams to optimize creative strategies.

📝 Enhancement Note: This role is positioned within a "Creative & Design Operations" category due to its strong emphasis on execution, process adherence, and collaboration within a creative team, directly impacting Go-To-Market (GTM) campaign performance through digital assets. The focus on "digital-forward" and "email campaigns and digital ad sets" indicates a need for operational efficiency in asset creation and deployment.

📈 Primary Responsibilities

• Design and execute multi-send email marketing campaigns from concept to final asset delivery within Figma.

• Conceptualize and develop a diverse range of digital ad designs, collaborating with channel leads to target different audience motivations and optimize based on past creative performance.

• Adapt core campaign assets into a full suite of ad sizes and placements for deployment across various digital platforms.

• Support the creation of supporting social media assets to extend campaign reach beyond email and ad feeds.

• Participate in cross-functional workflow meetings (WIPs) with email and digital ads leads to understand and contribute to sprint planning and execution.

• Present design concepts and campaign proposals to senior creative leads, incorporating feedback to refine and finalize assets.

• Experiment with new software and AI technologies during dedicated "Play Sessions" to foster innovation and efficiency in the design process.

📝 Enhancement Note: The responsibilities highlight a practical, execution-focused role requiring rapid asset creation and adaptation. The emphasis on "gleaning insights from past creative performance" and "experimenting with new software" suggests a need for data-informed design and a proactive approach to process improvement, characteristic of operations-minded creative professionals.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a mid-weight designer role.

Experience: Minimum of 3+ years of professional experience in graphic design, preferably within an in-house team or agency environment working with digitally-forward brands.

Required Skills:

• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Expertise in Figma for digital design and prototyping.

• Proven track record in designing effective email marketing campaigns.

• Demonstrated experience in creating impactful digital advertising creatives.

• Solid time management and project management skills, with the ability to manage projects from brief to completion.

• Excellent collaboration and communication skills, with a willingness to take briefs, welcome feedback, and contribute to a team environment. Preferred Skills:

• Experience designing for direct-to-consumer (DTC), lifestyle, or fashion brands.

• Familiarity with AI-assisted production workflows and tools.

• An understanding of how to leverage past campaign performance data to inform design decisions.

• Experience with social media asset creation and platform-specific design requirements.

📝 Enhancement Note: The requirements emphasize practical digital design skills and experience with specific platforms (Figma, Adobe Suite). The preference for DTC/lifestyle brands and AI-assisted production suggests the company values designers who understand direct marketing impact and are open to emerging technologies, aligning with operational efficiency and GTM objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 well-documented case studies demonstrating a strong understanding of digital campaign design from brief to execution.

• Include examples of email campaign design, highlighting user flow, calls-to-action, and conversion-oriented layouts.

• Present a variety of digital ad creatives across different formats and platforms, illustrating strategic thinking for audience targeting and performance optimization.

• Demonstrate proficiency in Figma and Adobe Creative Suite through the quality and variety of work presented.

• For preferred skills, include examples of work for DTC, lifestyle, or fashion brands, if available. Process Documentation:

• Each portfolio piece should ideally outline the project brief, your role, the design process undertaken, challenges faced, and the measurable outcomes or learnings.

• Highlight your approach to incorporating feedback and iterating on designs to meet campaign objectives.

• Showcase your ability to manage multiple projects simultaneously and adhere to deadlines, demonstrating strong workflow management.

📝 Enhancement Note: For a role focused on execution and campaign impact, the portfolio needs to clearly articulate not just aesthetic skill but also the strategic thinking behind the design choices and the ability to execute efficiently. Documenting the process and learnings is crucial for demonstrating operational awareness.

💵 Compensation & Benefits

Salary Range: For a mid-weight Graphic Designer with 3+ years of experience in Collingwood, Victoria, Australia, the estimated annual salary range is AUD $70,000 - $95,000. This range is based on industry benchmarks for similar roles in the Melbourne metropolitan area, considering the cost of living and typical compensation for creative professionals with digital design expertise and experience with specific tools like Figma.

Benefits:

• Hybrid work flexibility, allowing for a balance between office collaboration and remote work.

• Opportunity to work with a world-class Creative team and bounce ideas off experienced professionals.

• Access to the tools and technology necessary to perform the role effectively.

• Exposure to a growth mindset culture that encourages learning and development.

• Potential to work on a diverse range of projects for a well-regarded brand in the lifestyle sector.

Working Hours: This is a full-time role. While specific hours are not detailed, a standard full-time work week in Australia is typically 38-40 hours. The hybrid flexibility suggests a degree of autonomy in managing work hours, provided project deadlines and collaborative needs are met.

📝 Enhancement Note: The salary estimation is based on publicly available data for graphic designer roles with similar experience levels in Melbourne, Australia. Benefits are inferred from the job description's emphasis on team collaboration, learning, and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Goods (specifically, design-led accessories and lifestyle products). Bellroy operates in a competitive market where brand storytelling and visual appeal are critical for customer acquisition and retention.

Company Size: Bellroy is a growing company, likely falling into the 201-500 employee range based on typical growth trajectories for successful DTC brands. This size offers a balance between structured processes and agile, collaborative environments.

Founded: Bellroy was founded in 2010. This relatively established history means the company has evolved its operational processes and brand identity over time, likely valuing consistency and strategic growth.

Team Structure:

• The Graphic Designer will sit within the in-house Creative team.

• This team is likely composed of specialized roles such as a Design Director, copywriters, photographers, producers, and channel experts (e.g., .com, Ads, Email, Social).

• The structure suggests a collaborative, project-based workflow where different specialists contribute to campaign execution. Methodology:

• Data-Informed Design: The role emphasizes leveraging insights from past campaign performance (email opens, ad performance) to inform design strategies.

• Agile Campaign Execution: The mention of "taking briefs and bringing them to life at pace" and "sprint of work" suggests an agile approach to campaign development and deployment.

• Collaborative Ideation: "Bouncing ideas off" and "generous and collaborative energy" point to a culture that values teamwork and shared creative input.

• Continuous Learning & Experimentation: The "growth mindset" and "Friday 'Play Session'" highlight a commitment to skill development and exploring new technologies.

Company Website: bellroy.com

📝 Enhancement Note: Bellroy's focus on design and user experience is a key indicator for its company culture. The operations aspect comes from how efficiently and effectively they can translate their brand vision into marketing assets that resonate with their target audience across multiple digital channels.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level Graphic Designer, indicating a need for independent execution of tasks and conceptual contribution, but not necessarily strategic leadership or management of other designers. The focus is on operationalizing creative briefs into tangible assets.

Reporting Structure: The Graphic Designer will report to the Design Director and work closely with various channel experts and copywriters within the Creative team. This structure allows for clear guidance and collaborative project management.

Operations Impact: The Graphic Designer's work directly impacts the company's Go-To-Market (GTM) strategy by creating the visual assets that drive customer engagement, brand perception, and ultimately, sales through digital channels like email and advertising. Efficient and effective asset creation is a key operational component of marketing success.

Growth Opportunities:

• Skill Specialization: Deepen expertise in email design, digital advertising creative, and potentially AI-assisted production tools.

• Cross-functional Exposure: Gain a deeper understanding of channel marketing strategies (email, ads, social) and how design integrates with their performance.

• Leadership Potential: With demonstrated success and initiative, there may be opportunities to lead design aspects of specific campaigns or mentor junior designers in the future.

• Broader Creative Contribution: As familiarity with the brand and team grows, there may be opportunities to contribute to other creative projects beyond the primary focus.

📝 Enhancement Note: The growth path for this role is heavily influenced by the "growth mindset" and Bellroy's operational approach to creative execution. Success will be measured by the ability to deliver high-quality assets efficiently and adapt to new marketing demands.

🌐 Work Environment

Office Type: The role is based in Bellroy's Collingwood office, indicating a physical workspace environment. The mention of "hybrid flexibility" means that while the office is the primary location, there's an allowance for remote work days.

Office Location(s): Collingwood, Victoria, Australia. This is a well-known creative and commercial hub in Melbourne, suggesting a vibrant work environment.

Workspace Context:

• Collaborative Hub: The office environment is designed for collaboration, with teams working together on briefs and projects. This is crucial for the "bouncing ideas off" culture.

• Tool Access: The company provides the necessary tools and technology, implying a well-equipped creative studio environment necessary for digital design operations.

• Team Interaction: Regular interaction with copywriters, photographers, producers, and channel experts will be a key part of the daily workflow, fostering a dynamic and communicative atmosphere.

Work Schedule: This is a full-time role with hybrid flexibility. This means the core working hours are likely standard business hours (e.g., 9 AM to 5 PM), but the hybrid model allows for some negotiation on where those hours are spent, facilitating better work-life integration for operations professionals.

📝 Enhancement Note: The hybrid model suggests an operational balance between in-person collaboration (critical for creative brainstorming and team cohesion) and the flexibility that many modern professionals, especially in creative and operations roles, value.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of resumes, cover letters, and portfolios for relevant experience and skills.

• Portfolio Presentation & Discussion: Candidates will likely be asked to walk through their portfolio, highlighting specific projects relevant to email design and digital advertising. Be prepared to discuss your design process, rationale, and the impact of your work.

• Skills Assessment/Creative Challenge: A practical exercise may be given, such as designing a small ad set or adapting an existing asset for a new platform, to assess Figma/Adobe Suite proficiency and problem-solving skills under a time constraint.

• Team/Manager Interviews: Conversations to assess cultural fit, collaborative spirit, and alignment with Bellroy's growth mindset. Questions may focus on how you handle feedback and work within a team.

Portfolio Review Tips:

• Curate for Relevance: Prioritize work that directly aligns with email design, digital advertising, and DTC/lifestyle brands.

• Showcase Process: For each relevant project, clearly articulate the brief, your design approach, the tools used, challenges overcome, and any measurable results or learnings. Use visuals to illustrate your workflow.

• Highlight Figma/Adobe Skills: Ensure your technical proficiency with these tools is evident through the quality and complexity of your work.

• Tell a Story: Frame your projects as mini case studies that demonstrate not just your aesthetic talent but also your strategic thinking and ability to achieve objectives. Quantify results where possible.

• Prepare for Questions: Anticipate questions about your design decisions, how you handle feedback, and what inspires your work.

Challenge Preparation:

• Familiarize Yourself with Bellroy's Brand: Understand their current visual identity, tone of voice, and typical campaign styles.

• Practice Quick Iterations: Be ready to show how you can quickly adapt a design concept or asset for different placements or messages.

• Focus on Clarity and Call-to-Action: For ad and email design, emphasize how your work guides the user towards a specific action.

📝 Enhancement Note: The interview process emphasizes practical application and collaboration, common for creative operations roles. The portfolio is the central piece, requiring candidates to demonstrate not just creativity but also efficiency and strategic thinking in asset production.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite (Photoshop, Illustrator, InDesign): Essential for core graphic design tasks, asset creation, and print-adjacent work. Proficiency is a must.

• Figma: Critical for digital UI/UX design, prototyping, and collaborative design workflows, especially for email campaigns and digital ads.

• AI-assisted Production Tools: While not explicitly named, the mention of "AI-assisted production" and "AI technology" suggests familiarity with or openness to using AI tools for ideation, asset generation, or workflow enhancement.

Analytics & Reporting:

• While not directly responsible for analytics, designers are expected to understand how their work performs. Familiarity with basic analytics concepts related to email open rates, click-through rates, and ad performance metrics would be beneficial. CRM & Automation:

• No direct CRM or automation tool requirements are listed for this role, focusing instead on the creative asset generation aspect. However, understanding how assets are deployed through marketing automation platforms (e.g., email service providers) is a plus.

📝 Enhancement Note: The technology stack is heavily focused on digital design execution tools. The emphasis on Figma and AI points to a modern, efficient creative operations environment.

👥 Team Culture & Values

Operations Values:

• Collaboration: A strong emphasis on teamwork, idea sharing, and working harmoniously with copywriters, channel experts, and senior creative leads.

• Growth Mindset: A proactive approach to learning, seeking feedback, and adapting to new information and technologies to improve performance.

• Efficiency & Pace: The ability to deliver high-quality work quickly and effectively, translating briefs into assets at pace for campaign deployment.

• Strategic Design: Understanding that design serves a purpose beyond aesthetics, aiming to compel action and align with campaign objectives.

• Curiosity: An eagerness to understand what works and why, leveraging data and team insights to refine creative output.

Collaboration Style:

• Cross-functional Integration: The designer will be deeply integrated with marketing channel experts (email, ads, social) to ensure visual assets are optimized for each platform and campaign goal.

• Feedback-Driven Iteration: An open and receptive approach to receiving and incorporating feedback from senior creative leads and peers.

• Knowledge Sharing: Participation in "Play Sessions" suggests a culture where team members share learnings and explore new tools together.

📝 Enhancement Note: Bellroy's culture appears to value a blend of creative excellence, operational efficiency, and continuous improvement, all within a highly collaborative framework.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The need to produce high-quality creative assets rapidly for digital campaigns, while maintaining brand consistency and effectiveness.

• Adapting to Evolving Platforms: Staying current with the ever-changing requirements and best practices for digital advertising platforms and email marketing.

• Incorporating Feedback: Effectively integrating diverse feedback from multiple stakeholders while maintaining design integrity.

• Leveraging AI Responsibly: Learning to effectively integrate AI tools into the design workflow without compromising originality or quality.

Learning & Development Opportunities:

• Mastery of Digital Design Tools: Deepen expertise in Figma and Adobe Creative Suite for advanced applications.

• Campaign Performance Analysis: Gain a better understanding of how design choices impact key marketing metrics (engagement, conversion) by working closely with channel teams.

• Exposure to AI in Creative: Develop skills in prompt engineering and AI-assisted creative workflows.

• Brand Storytelling: Enhance understanding of how to translate brand narratives into compelling visual campaigns across various digital touchpoints.

📝 Enhancement Note: The challenges and growth opportunities are directly linked to the operational demands of a fast-paced digital marketing environment and the company's commitment to innovation.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a campaign with tight deadlines. How did you manage your time and ensure quality?" (Assesses time management and operational execution.)

• "Walk us through a digital ad campaign you designed. What was the brief, your approach, and what were the results or learnings?" (Evaluates process, strategic thinking, and impact.)

• "How do you approach incorporating feedback from multiple stakeholders, especially when the feedback seems contradictory?" (Tests collaboration and adaptability.)

• "How have you used data or insights from past campaigns to inform your design decisions?" (Probes for data-informed design and operational awareness.) Company & Culture Questions:

• "What interests you about Bellroy and our approach to design?" (Assesses research and cultural fit.)

• "How do you fit into a collaborative team environment, and what role do you typically play?" (Evaluates teamwork and interpersonal skills.)

• "Describe your experience with our brand's aesthetic. How would you approach designing for us?" (Tests brand understanding and creative alignment.)

• "What are your thoughts on AI tools in graphic design, and how do you see them impacting your work?" (Gauges openness to new technologies and growth mindset.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio logically, perhaps by project type (email, ads) or by campaign. Start with your strongest, most relevant work.

• Context is Key: For each piece, clearly explain the objective, your specific responsibilities, the creative process, the tools used, and any outcomes or lessons learned. Use visuals to illustrate your workflow.

• Highlight Digital Execution: Emphasize your proficiency in Figma and Adobe Suite, showing how you translate concepts into functional digital assets.

• Quantify Results: Wherever possible, use metrics (e.g., increased open rates, click-through rates) to demonstrate the impact of your design work. If direct metrics aren't available, discuss the intended impact and strategic rationale.

• Be Ready for Q&A: Anticipate questions about your design choices, problem-solving, and collaboration.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also an understanding of marketing objectives, operational efficiency, and collaborative team dynamics, aligning with Bellroy's stated values and the nature of the role.

📌 Application Steps

To apply for this Graphic Designer position at Bellroy:

• Submit your resume, cover letter, and a comprehensive portfolio through the provided application link.

• Portfolio Customization: Tailor your portfolio to highlight your strongest work in email design and digital advertising, with a focus on direct-to-consumer or lifestyle brands if possible. Ensure case studies clearly articulate your process and any measurable impact.

• Resume Optimization: Ensure your resume clearly states your years of experience, proficiency with Adobe Creative Suite and Figma, and any relevant experience with digital campaigns, email marketing, or AI-assisted production. Use keywords from the job description.

• Prepare Your Narrative: Practice articulating your design process, how you collaborate with teams, and how you incorporate feedback. Be ready to explain the strategic thinking behind your portfolio pieces.

• Research Bellroy: Thoroughly explore Bellroy's website and social media to understand their brand aesthetic, values, and recent campaigns. This will help you tailor your cover letter and speak knowledgeably during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.