Graphic Designer, Art & Brand

📍 Job Overview

Job Title: Graphic Designer, Art & Brand

Company: Sony Pictures Entertainment

Location: Bogota, Colombia

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-06-19

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive the visual strategy and execution of Key Art ideation and composition for Sony Pictures Entertainment's Latin American marketing initiatives.

• Develop and deliver high-end, strategically effective marketing materials across print, digital, and Out-of-Home (OOH) channels.

• Collaborate with cross-functional teams to translate campaign objectives into compelling visual storytelling and elevated brand experiences.

• Ensure all creative outputs adhere to brand guidelines while enhancing the premium positioning of Sony's entertainment brands and content.

📝 Enhancement Note: This role is positioned within Creative Operations, bridging the gap between creative execution and strategic marketing goals. The emphasis on "Art & Brand" and "Key Art Ideation" suggests a focus on foundational visual assets that drive broader campaign aesthetics and brand perception across various entertainment verticals.

📈 Primary Responsibilities

• Design visually compelling and strategically effective Key Arts, Title Treatments, and marketing campaign assets, demonstrating a strong understanding of visual storytelling.

• Develop creative concepts and visual directions for campaign ideation, translating marketing objectives into impactful visual narratives.

• Collaborate closely with Creative Directors, Marketing teams, Ad Sales, and Production teams to ensure creative alignment with strategic goals and brand mandates.

• Create and adapt branding systems, layouts, typography, and visual identities for diverse marketing initiatives, maintaining a premium aesthetic.

• Support campaign development through the creation of mood boards, pitch visuals, presentation mockups, and overarching creative concepts.

• Ensure all creative work aligns with established brand guidelines while consistently elevating the premium positioning of Sony brands and content.

• Prepare final production-ready files for print, large-scale installations, executive presentations, and event collateral, with meticulous attention to detail.

• Manage multiple projects simultaneously in a fast-paced entertainment environment, consistently meeting tight deadlines while upholding high creative standards.

• Stay current with entertainment, design, experiential, and presentation trends, with a focus on integrating emerging AI-assisted creative workflows.

📝 Enhancement Note: The responsibilities highlight a need for both strong individual design craft and collaborative project management. The emphasis on "Key Art" and "executive presentations" indicates a role that supports high-stakes marketing and sales efforts, requiring a blend of artistic talent and business acumen.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communications, Advertising, or a related field (or equivalent practical experience).

Experience: Proven experience (2-5 years) as a Graphic Designer, with a strong focus on creating Key Arts, Title Treatments, and marketing assets specifically for the entertainment, streaming, media, or premium lifestyle sectors. Demonstrated ability to design for premium entertainment brands with a portfolio showcasing elevated creative taste, strong visual storytelling, and high-quality execution across presentations, campaigns, and marketing materials.

Required Skills:

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for comprehensive design execution.

• Strong knowledge of presentation platforms including PowerPoint, Keynote, and Google Slides, with an emphasis on creating visually elevated executive presentations.

• Demonstrated ability to conceptualize and design Key Art directions and cohesive campaign visuals.

• Strong typography, layout, composition, and visual storytelling skills essential for impactful creative output.

• Understanding of print production processes and file preparation for various media.

• Ability to work across multiple brands and visual identities while maintaining premium quality standards.

• Strong organizational and communication skills to manage fast-paced workflows and diverse stakeholder needs.

• Attention to detail with a refined eye for aesthetics and brand consistency.

• Fluency in Spanish and proficiency in English are required for effective communication within the Latin American market.

• Openness to leveraging AI tools and emerging technologies to enhance creative workflows and efficiency. Preferred Skills:

• Experience in the entertainment, media, streaming, or advertising industries.

• Basic motion graphics or animation skills to add dynamic elements to creative assets.

• Experience collaborating with creative agencies or on global entertainment campaigns.

• Understanding of Latin American markets and cultural nuances to ensure localized relevance.

📝 Enhancement Note: The combination of required and preferred skills, along with the explicit mention of AI tools, suggests a forward-thinking department that values both foundational design expertise and adaptability to new technologies. Fluency in both Spanish and English is critical for regional market engagement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing high-end presentation design, marketing campaigns, experiential work, branding systems, and Key Art explorations.

• Demonstrated ability to create visually elevated executive presentations and sales materials with a strong storytelling structure.

• Projects that highlight a deep understanding of composition, typography, and visual hierarchy in conveying complex information.

• Examples of work that have successfully translated strategic marketing objectives into compelling visual assets.

• Evidence of adapting creative concepts across different media formats (print, digital, OOH). Process Documentation:

• While not explicitly stated as a deliverable, the role implies a process for developing creative briefs, concept generation, design iteration, stakeholder feedback integration, and final asset delivery.

• Candidates should be prepared to discuss their personal workflow for managing projects from concept to completion, including how they handle revisions and approvals.

📝 Enhancement Note: For a role focused on Key Art and executive presentations, the portfolio is paramount. It needs to demonstrate not just aesthetic skill but also strategic thinking, understanding of brand, and the ability to execute polished, high-impact visuals for critical business functions. The ability to articulate the "why" behind design choices within the portfolio is key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 2-5 years of experience in a major entertainment market like Bogota, Colombia, the estimated annual salary range is COP 40,000,000 - COP 75,000,000. This range accounts for the specific demands of the entertainment industry, the need for bilingual proficiency, and the role's focus on high-impact creative assets.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Paid time off, including vacation days, sick leave, and public holidays.

• Retirement savings plan or pension contributions.

• Opportunities for professional development, including workshops, training, and conferences.

• Employee assistance programs (EAP) for mental and emotional well-being.

• Access to Sony Pictures Entertainment's extensive film and television library for personal viewing.

• Potential for performance-based bonuses or incentives tied to successful campaign launches.

Working Hours: Standard full-time working hours are expected to be around 40 hours per week, Monday through Friday. Given the entertainment industry's dynamic nature and potential for tight deadlines, occasional evening or weekend work may be required, with provisions for compensatory time off or overtime pay as per local labor laws.

📝 Enhancement Note: Salary ranges are estimated based on industry data for Graphic Designers in major Colombian cities, considering the specified experience level and the specialized nature of entertainment marketing. Benefits are typical for a large multinational corporation like Sony Pictures Entertainment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Entertainment, Media, and Technology. Sony Pictures Entertainment is a global leader in film and television production and distribution, operating across a wide spectrum of entertainment content and platforms.

Company Size: Large Enterprise (10,000+ employees globally). This indicates a well-established corporate structure with extensive resources, global reach, and defined operational processes.

Founded: 1982 (as a consolidated entity). Sony Pictures Entertainment has a long-standing history in the entertainment industry, representing stability, innovation, and a deep understanding of market dynamics.

Team Structure:

• The Graphic Designer will likely be part of a regional Marketing or Creative department for Latin America, potentially reporting into a Creative Director or a Marketing Operations Manager.

• This team will collaborate closely with global marketing teams, local market specialists, sales teams, and production departments.

• Cross-functional collaboration is essential, requiring effective communication with individuals across various disciplines and geographies. Methodology:

• Data-driven decision-making, especially regarding campaign performance and market reception.

• Strategic planning for marketing initiatives, ensuring creative output aligns with business objectives.

• Focus on premium brand representation and maintaining a consistent, high-quality visual identity across all touchpoints.

• Adoption of new technologies and workflows, including AI, to enhance efficiency and creative output.

Company Website: https://www.sonypictures.com/

📝 Enhancement Note: Operating within a large entertainment conglomerate like Sony Pictures Entertainment means adhering to established brand standards and corporate processes while also contributing to innovative marketing strategies for a diverse content portfolio. The Bogota office likely serves as a key hub for Latin American operations.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Designer. This role is for an individual contributor with established design skills and a foundational understanding of marketing and branding within the entertainment industry. The focus is on execution and contribution to campaign development.

Reporting Structure: The Graphic Designer will likely report to a Senior Designer, Art Director, or Creative Director within the Latin American marketing or creative team. This structure provides guidance and oversight while allowing for independent project execution.

Operations Impact: The role directly impacts revenue by creating marketing assets that drive viewership, engagement, and sales for Sony Pictures Entertainment's content and services across Latin America. High-quality Key Art and presentations are crucial for securing partnerships, attracting advertisers, and promoting content effectively to target audiences.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific areas such as Key Art development, motion graphics for marketing, or digital campaign design.

• Leadership: Progress to a Senior Graphic Designer or Art Director role, leading projects and mentoring junior designers.

• Cross-Functional Movement: Transition into related roles within marketing, brand management, or creative production management.

• Skill Enhancement: Continuous learning in emerging design software, AI tools, and industry trends, potentially leading to specialized roles in digital or experiential design.

📝 Enhancement Note: This role offers a clear path for growth within the creative and marketing operations of a major entertainment company. The emphasis on a strong portfolio and adaptability to new technologies will be key drivers for career advancement.

🌐 Work Environment

Office Type: On-site. The role is based in a physical office location in Bogota, Colombia, indicating a preference for in-person collaboration and access to on-site resources.

Office Location(s): Bogota, Colombia. This location likely serves as a central hub for Sony Pictures Entertainment's operations within the Latin American region, offering access to a vibrant creative community and market insights.

Workspace Context:

• A collaborative office environment designed to foster teamwork and idea exchange among creative and marketing professionals.

• Access to industry-standard design software and hardware, including Adobe Creative Suite and presentation tools.

• Opportunities for direct interaction with colleagues, including Creative Directors, Marketing Managers, and Ad Sales teams, facilitating real-time feedback and ideation.

• A dynamic workplace that reflects the fast-paced and innovative nature of the entertainment industry.

Work Schedule: The standard work schedule is typically Monday to Friday, 40 hours per week. However, the demands of campaign launches and deadlines in the entertainment sector may necessitate flexibility and occasional work outside of standard hours.

📝 Enhancement Note: The on-site requirement suggests a culture that values in-person collaboration, spontaneous ideation, and team cohesion, which can be particularly beneficial for creative roles requiring dynamic feedback loops.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a recruiter will review applications to assess basic qualifications, experience, and cultural fit.

• Portfolio Review: A critical step where candidates present their portfolio, highlighting relevant projects, design process, and impact. Be prepared to discuss your role in each project and the strategic thinking behind your creative choices.

• Skills Assessment/Technical Interview: This may involve a design exercise or a discussion about specific software proficiency and problem-solving approaches. For this role, expect questions related to Key Art composition, presentation design, and brand application.

• Team/Hiring Manager Interview: Further discussion about experience, collaboration style, and how you would contribute to the team and Sony Pictures Entertainment's brand goals. Focus on your understanding of the entertainment market and your ability to work in a fast-paced environment.

• Final Interview (if applicable): May involve senior leadership for final assessment.

Portfolio Review Tips:

• Curate Selectively: Choose 5-7 of your strongest projects that best represent your skills in Key Art, presentation design, and campaign visuals for premium brands.

• Showcase Process: For each project, briefly explain the brief, your conceptual approach, design iterations, and the final outcome. Highlight how your design decisions addressed the strategic objectives.

• Quantify Impact: Where possible, include metrics or qualitative feedback demonstrating the success of your designs (e.g., increased engagement, positive feedback from stakeholders).

• Highlight Key Art & Presentations: Ensure your portfolio prominently features examples of Key Art ideation, composition, and visually compelling executive presentations.

• Tailor to Sony: Research Sony Pictures Entertainment's current campaigns and brand aesthetic to demonstrate your understanding of their market position and visual language.

Challenge Preparation:

• Be prepared for a design challenge that may involve creating a concept for a Key Art or a presentation slide based on a hypothetical campaign brief.

• Practice articulating your design rationale clearly and concisely, focusing on strategic alignment and audience impact.

• Understand how to adapt your creative approach based on feedback and constraints common in a corporate, high-stakes environment.

📝 Enhancement Note: The portfolio is the most crucial element for this role. Candidates should focus on showcasing their ability to create visually stunning and strategically sound creative assets that align with a premium entertainment brand. Demonstrating an understanding of the Latin American market is also a significant advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Photoshop, Illustrator, and InDesign for all design and production tasks.

• Presentation Software: Strong knowledge of PowerPoint, Keynote, and Google Slides is essential for creating executive-level presentations and sales materials.

Analytics & Reporting:

• While not a primary focus for this design role, an understanding of how design assets contribute to campaign metrics (e.g., click-through rates for digital ads, engagement on social media) is beneficial. CRM & Automation:

• Not directly applicable to the core design responsibilities, but familiarity with A/B testing concepts for digital creative assets could be advantageous.

📝 Enhancement Note: The technology stack is heavily focused on design and presentation software. The emphasis on AI tools suggests a need for designers to be adaptable and willing to integrate new technologies into their workflow for enhanced efficiency and creative exploration.

👥 Team Culture & Values

Operations Values:

• Excellence: A commitment to delivering high-quality, polished creative work that meets and exceeds expectations.

• Collaboration: Working effectively with cross-functional teams to achieve shared marketing and business objectives.

• Innovation: Embracing new technologies and creative approaches, including AI, to push creative boundaries.

• Brand Stewardship: Upholding and elevating the premium image and brand guidelines of Sony Pictures Entertainment and its content.

• Efficiency: Managing workflows effectively to meet deadlines and deliver impactful results in a fast-paced environment.

Collaboration Style:

• Open communication and feedback loops with Creative Directors, Marketing teams, and Ad Sales.

• A proactive approach to problem-solving and a willingness to brainstorm solutions collaboratively.

• Respect for diverse perspectives and an ability to integrate feedback from various stakeholders.

• A shared commitment to the success of Sony Pictures Entertainment's brands and campaigns.

📝 Enhancement Note: The culture emphasizes high performance, collaboration, and a forward-thinking approach to creative execution within the entertainment industry. Adaptability and a strong work ethic are likely highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Mandates: Maintaining artistic integrity while adhering to strict brand guidelines and strategic marketing objectives.

• Fast-Paced Production Cycles: Managing multiple, high-pressure projects with tight deadlines typical in the entertainment industry.

• Adapting to Evolving Technologies: Staying current with new design tools, AI advancements, and digital trends to maintain a competitive edge.

• Cross-Cultural Communication: Effectively communicating creative concepts and understanding nuances across different Latin American markets.

Learning & Development Opportunities:

• AI Tool Integration: Training and hands-on experience with AI-assisted design tools to enhance efficiency and explore new creative possibilities.

• Advanced Design Workshops: Opportunities to attend workshops focusing on specific design disciplines like Key Art, motion graphics, or experiential design.

• Industry Events: Participation in relevant design and entertainment industry conferences and events to stay abreast of trends and network.

• Mentorship: Guidance from senior creative leaders within Sony Pictures Entertainment to foster professional growth and career development.

📝 Enhancement Note: This role presents opportunities for significant professional growth by working on high-profile projects for a leading entertainment company and embracing cutting-edge technologies. The challenges are typical of a demanding yet rewarding creative environment.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing Key Art concepts for a new film or TV series. How do you balance creative ideation with marketing objectives?" (Preparation: Prepare a case study showcasing Key Art development, focusing on your strategic approach and creative problem-solving.)

• "How would you approach designing an executive presentation for a major advertising client, ensuring it is both visually engaging and strategically persuasive?" (Preparation: Be ready to discuss your presentation design philosophy and walk through examples of impactful presentations you've created.)

• "Given a tight deadline for a campaign asset, how would you prioritize your tasks and ensure both quality and timely delivery?" (Preparation: Highlight your project management skills, time-saving techniques, and ability to maintain quality under pressure.) Company & Culture Questions:

• "What do you admire about Sony Pictures Entertainment's current marketing campaigns or brand presence in Latin America?" (Preparation: Research recent campaigns, brand messaging, and market activities in the region.)

• "How do you stay updated on design trends, and how have you incorporated new technologies, such as AI, into your workflow?" (Preparation: Be ready to discuss specific trends, tools, and examples of your practical application.)

• "Describe a time you had to work with feedback from multiple stakeholders with differing opinions. How did you navigate that situation?" (Preparation: Prepare an example demonstrating your collaboration and negotiation skills.) Portfolio Presentation Strategy:

• Tell a Story: Frame your portfolio as a narrative of your creative journey and problem-solving abilities.

• Focus on Impact: For each project, clearly articulate the objective, your role, the solution, and the outcome or impact.

• Highlight Key Art & Presentations: Dedicate specific sections or highlight projects that showcase your expertise in Key Art ideation, composition, and executive presentation design.

• Demonstrate Brand Sensitivity: Show how you've successfully applied brand guidelines and elevated brand perception across different projects.

• Be Conversational: Engage with the interviewers, be open to questions, and use the presentation as a starting point for discussion.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of the entertainment industry, a strategic approach to design, excellent collaboration skills, and proficiency with the required tools, especially Adobe Creative Suite and presentation software.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Workday link: https://spe.wd1.myworkdayjobs.com/SonyPicturesEntertainment/job/Bogota-Colombia/Graphic-Designer--Art---Brand_JR113399

• Customize Your Resume: Tailor your resume to highlight experience in Key Art, presentation design, entertainment marketing, and proficiency in Adobe Creative Suite and presentation software. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest, most relevant projects, with a clear emphasis on Key Art, campaign visuals, and executive presentations that demonstrate high-end design and strategic thinking. Ensure it's easily accessible online.

• Prepare Your Narrative: Be ready to articulate your design process, your contributions to projects, and how your skills align with Sony Pictures Entertainment's brand and the requirements of this role. Practice presenting your portfolio confidently.

• Research Sony Pictures Entertainment: Familiarize yourself with their current content, marketing strategies, and brand presence in Latin America. Understand their position in the entertainment market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.