Graphic Designer & Marketing Coordinator

📍 Job Overview

Job Title: Graphic Designer & Marketing Coordinator

Company: HOEHN MOTORS INC

Location: Carlsbad, CA

Job Type: Other

Category: Marketing Operations & Design

Date Posted: 2026-06-15

Experience Level: 2-5 Years

🚀 Role Summary

• This role is critical for driving creative production and marketing execution across multiple automotive brands within a multi-dealership group.

• It involves a blend of graphic design, digital content creation, copywriting, web management, and event support, requiring a versatile marketing professional.

• The position demands strict adherence to OEM brand guidelines for store-level work while fostering creativity for group-level initiatives.

• It represents an excellent growth opportunity for an individual keen to develop within an established multi-brand marketing operation.

📝 Enhancement Note: While the job title is "Graphic Designer & Marketing Coordinator," the responsibilities and required skills indicate a strong leaning towards marketing operations and brand management within a specific industry context (automotive dealerships). The role requires not just creative execution but also the coordination and implementation of marketing campaigns, making it a hybrid operations and creative function. The "Other" employment type suggests it might not fit neatly into standard categories, possibly due to its unique blend of duties.

📈 Primary Responsibilities

• Design and produce a wide range of print and digital creative assets, including magazine ads, showroom signage, event activations, digital ads, web banners, email graphics, vehicle decals, and brochures, ensuring brand consistency across all dealership locations.

• Develop creative concepts and execute designs for Hoehn-owned initiatives, such as group-level brand campaigns, "Hoehn Cares" community programs, signature events, and other branded collateral, balancing OEM requirements with unique brand voice.

• Meticulously follow and apply manufacturer-specific brand guidelines for logo usage, typography, color palettes, imagery, and layout for all store-level marketing materials, ensuring brand integrity and compliance.

• Adapt and localize OEM-supplied creative assets to align with Hoehn Motors' brand voice and specific store-level needs, maintaining a high standard of quality and compliance.

• Coordinate with external print vendors for production, including managing proofs, ensuring quality control, and overseeing timely delivery of print collateral.

• Support the planning, writing, asset production, scheduling, and deployment of customer newsletters and targeted email marketing campaigns across all dealerships.

• Write compelling and compliant web copy for various platforms, including landing pages, email content, promotional specials, dealership "About Us" sections, and on-site campaign pages.

• Manage the monthly rollout of specials and incentives across all dealership websites, including creating banners, updating dedicated specials pages, and ensuring accurate disclaimers and offer terms are applied.

• Build and launch campaign-specific landing pages using HTML, CSS, and CMS tools, or by adapting existing templates to meet campaign objectives.

• Perform regular on-page website updates, including edits to Vehicle Detail Pages (VDPs), Service/Parts Specials pages (SRPs), website banners, disclaimer updates, navigation adjustments, and inventory fixes.

• Collaborate with OEM platforms and external web development partners to ensure seamless website functionality and integration of marketing initiatives.

• Coordinate the integrated rollout of monthly specials and promotional campaigns across all marketing channels: digital, email, print, and in-store signage.

• Assist in the execution of signature Hoehn Motors events, such as "Cars & Coffee," "Hoehn Cares" volunteer days, sponsorships, OEM events, holiday promotions, and golf tournaments.

• Create pre- and post-event marketing assets, including invitation emails, on-site signage, and thank-you communications, to enhance event engagement and brand presence.

📝 Enhancement Note: The responsibilities highlight a significant operational component, particularly in "Marketing Operations & Brand Coordination" and "Web & Digital Execution." This involves managing workflows, coordinating multi-channel campaigns, and executing technical updates on websites, which are core functions within a marketing operations or GTM operations context. The emphasis on OEM compliance and adaptability suggests a need for process-driven execution within defined parameters.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Graphic Design, Marketing, Communications, or a related field is preferred, although equivalent practical experience will be considered.

Experience: 1 to 3 years of demonstrable experience in graphic design, marketing coordination, or a hybrid role. Relevant internship experience or agency work focusing on client deliverables within the automotive or retail sector is highly valued.

Required Skills:

• Portfolio Required: A strong, comprehensive portfolio (link or PDF) showcasing a diverse range of work across print design, digital creative, and brand campaign execution is mandatory.

• Graphic Design Proficiency: Advanced skills in Adobe Illustrator and Adobe Photoshop are essential, with a proven ability to execute designs strictly within complex brand guideline systems.

• Web Fundamentals: Basic proficiency in HTML and CSS is required, enabling comfort with editing templates and building simple, functional landing pages.

• CMS Familiarity: Experience with a website Content Management System (CMS) such as WordPress, Dealer Inspire, Webflow, or similar platforms is necessary for web content updates and management.

• Compliance Aptitude: A willingness to learn and adhere to basic compliance requirements for promotional copy, including California disclosure rules and specific OEM advertising regulations.

• CRM & Email Marketing: Experience with CRM systems and email marketing platforms like Mailchimp, Klaviyo, or comparable tools for campaign execution and audience management.

Preferred Skills:

• Advanced Design Tools: Proficiency with Adobe Creative Suite (beyond Illustrator/Photoshop) or Figma for sophisticated asset production and workflow efficiency.

• AI Tool Integration: Comfort and experience using AI tools such as Claude, ChatGPT, or Gemini to streamline marketing workflows, content generation, or design ideation.

• Analytics Acumen: Familiarity with Google Analytics 4 (GA4) or a demonstrated ability to quickly learn and utilize web analytics tools for performance measurement.

• Event Coordination: Prior experience in planning, coordinating, or executing marketing events, from conceptualization to on-site management and post-event follow-up.

📝 Enhancement Note: The required skills clearly point to a role that bridges creative execution with operational execution. The emphasis on "disciplined execution within strict OEM brand systems" and basic HTML/CSS/CMS proficiency suggests a need for structured problem-solving and adherence to established processes, characteristic of operations roles. The inclusion of preferred skills like AI tools and GA4 indicates a forward-thinking marketing operations environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Creative Range: Demonstrate versatility across print media (brochures, signage, ads) and digital formats (web banners, email graphics, social media assets).

• Brand Guideline Adherence: Showcase examples of work that strictly followed OEM or client-specific brand guidelines, highlighting your ability to maintain brand integrity.

• Campaign Integration: Include examples of integrated marketing campaigns where design elements supported broader marketing objectives across multiple channels.

• Process-Driven Design: Present projects that illustrate a clear design process, from brief to final execution, including any problem-solving steps or iterations.

• Web Design Elements: Include examples of web banners, landing page mockups, or email templates that reflect an understanding of web usability and digital marketing best practices.

Process Documentation:

• Workflow Design: Be prepared to discuss how you approach designing marketing collateral and campaigns, from initial brief to final asset delivery, including stakeholder communication loops.

• System Implementation Examples: Provide examples of how you've used CMS platforms or email marketing tools to execute campaigns or update website content, detailing the steps involved.

• Performance Analysis & Iteration: Discuss instances where you've analyzed the performance of marketing assets (e.g., email open rates, web banner click-through rates) and used insights to iterate on future designs or campaigns.

• Vendor Coordination: Be ready to explain your process for coordinating with external vendors, such as print shops, including brief submission, proofing, and quality control procedures.

📝 Enhancement Note: For a role blending design and marketing coordination, the portfolio is crucial. It needs to demonstrate not just creative talent but also operational capability – the ability to manage projects, adhere to constraints (like OEM guidelines), and execute tasks within defined systems (CMS, email platforms). The emphasis should be on clear, repeatable processes and measurable results where possible.

💵 Compensation & Benefits

Salary Range: $25.00 - $28.00 per hour.

This hourly range is based on the provided information for a role requiring 1-3 years of experience in Carlsbad, CA.

Benefits:

• Health Insurance: Comprehensive medical, dental, and vision insurance plans are typically offered by organizations of this size and type.

• Paid Time Off: Competitive vacation, sick leave, and holiday pay, allowing for work-life balance.

• Retirement Savings Plan: Opportunities to contribute to a 401(k) or similar retirement savings plan, often with company matching.

• Employee Discounts: Potential for employee discounts on vehicle purchases, service, and parts, a common perk in the automotive industry.

• Professional Development: Opportunities for training and development in design software, marketing platforms, and industry best practices.

Working Hours: Standard business hours (approximately 40 hours per week) are expected, with potential flexibility required for occasional event support, which may include evenings or weekends.

📝 Enhancement Note: The salary range is provided. Based on industry standards for Graphic Designers and Marketing Coordinators with 1-3 years of experience in the Carlsbad, CA area, this range is competitive. Benefits are inferred based on typical offerings for a family-owned, multi-brand dealership group of this size and established presence.

🎯 Team & Company Context

🏢 Company Culture

Industry: Automotive Retail (Dealership Group)

Hoehn Motors operates within the highly competitive and brand-conscious automotive retail sector. This industry demands a strong focus on customer experience, brand representation, and compliance with manufacturer standards. Marketing efforts must balance the distinct identities of multiple luxury and mainstream automotive brands with the overarching "Hoehn Motors" group brand.

Company Size: Multi-brand dealership group with locations in Carlsbad and Temecula, suggesting a medium to large organization with a significant employee base across sales, service, parts, and administration. This scale implies structured departments and established operational processes.

Founded: The company is family-owned, indicating a potential culture that values long-term relationships, community involvement, and a commitment to its employees and customers, while also operating with the efficiency and strategic focus of a larger business entity.

Team Structure:

• Marketing Department: The role reports to the Marketing Manager, suggesting a dedicated marketing team responsible for all creative, digital, and strategic initiatives across the dealerships.

• Cross-Functional Collaboration: This role will likely collaborate closely with dealership General Managers, Sales Managers, Service Managers, and potentially OEM brand representatives to execute marketing campaigns and ensure brand alignment.

• Operations Integration: Close coordination with sales operations, service operations, and digital marketing teams will be essential for campaign execution, website updates, and promotional rollouts.

Methodology:

• Brand System Discipline: A core methodology involves strict adherence to OEM brand guidelines for individual dealerships, ensuring brand consistency and compliance across all touchpoints.

• Integrated Campaign Management: The role requires coordinating marketing efforts across multiple channels (print, digital, email, in-store) to ensure a cohesive customer experience and unified brand message.

• Data-Informed Creativity: While creative input is valued, marketing decisions and content creation will likely be informed by dealership performance, customer data (from CRM/email platforms), and website analytics.

Company Website: https://www.hoehnmotors.com/

📝 Enhancement Note: The context of a multi-brand automotive dealership group is critical. It means the role involves managing diverse brand identities, adhering to strict manufacturer guidelines, and operating within a sales-driven environment. The "family-owned" aspect may suggest a blend of corporate structure with a more personal, community-focused culture.

📈 Career & Growth Analysis

Operations Career Level: This position is an entry-to-mid-level role, bridging creative execution with foundational marketing operations. It's ideal for a candidate looking to gain comprehensive experience in automotive marketing and operations within a structured environment. The responsibilities require a blend of hands-on execution and coordination, laying the groundwork for more strategic marketing roles.

Reporting Structure: The role reports directly to the Marketing Manager. This provides clear guidance and oversight, with opportunities to learn from experienced marketing leadership. The manager will likely oversee strategy, provide creative direction, and delegate tasks related to campaign execution and brand compliance.

Operations Impact: The Graphic Designer & Marketing Coordinator's work directly impacts dealership sales and brand perception. Effective creative production, timely website updates, and well-executed campaigns contribute to lead generation, customer engagement, and overall brand reputation. The role supports both individual dealership performance and the collective strength of the Hoehn Motors group brand.

Growth Opportunities:

• Specialization: Potential to specialize in areas like digital marketing, email automation, web development, or specific brand marketing within the dealership group.

• Advanced Marketing Roles: With demonstrated success and expanded experience, opportunities may arise for roles such as Digital Marketing Specialist, Marketing Campaign Manager, or Brand Marketing Manager within Hoehn Motors or the broader automotive industry.

• Leadership Development: As experience grows, there could be opportunities to mentor junior team members or take on project leadership for specific marketing initiatives.

• Skill Expansion: The role encourages learning new tools and platforms, including advanced design software, analytics tools, and marketing automation technologies, enhancing overall marketability.

📝 Enhancement Note: This role is positioned as a stepping stone for a career in marketing operations or brand management, particularly within the automotive sector. The growth path is likely tied to expanding operational responsibilities, mastering more complex marketing technologies, and contributing to broader strategic initiatives.

🌐 Work Environment

Office Type: In-person at the Corporate office in Carlsbad, CA. This indicates a traditional office setting where face-to-face collaboration and direct supervision are standard.

Office Location(s):

• Primary: Carlsbad, CA (Corporate Office)

• Occasional Travel: Temecula (for the second Audi dealership) and various event sites as needed.

Workspace Context:

• Collaborative Environment: The role requires interaction with the Marketing Manager and potentially other marketing team members or department heads, fostering a collaborative atmosphere.

• Tools & Technology: Access to standard office technology, design software (Adobe Creative Suite), CMS platforms, and email marketing tools will be provided.

• Brand Immersion: Working directly within a dealership group environment offers constant exposure to automotive brands, marketing campaigns, and customer interactions, providing a rich learning experience.

Work Schedule: Standard business hours are anticipated, typically 8 hours per day, Monday through Friday. However, occasional flexibility will be required for event days, which may fall on weekends or evenings, reflecting the demands of event marketing and dealership operations.

📝 Enhancement Note: The on-site requirement in Carlsbad emphasizes a traditional work environment. The occasional travel suggests the need for flexibility and comfort working across different locations within the company's footprint. The mention of "standard business hours with occasional event-day flexibility" is a common characteristic of roles supporting events or time-sensitive marketing launches.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, creative range, and operational experience.

• Hiring Manager Interview: A discussion with the Marketing Manager to evaluate your design skills, understanding of marketing principles, experience with required software, and cultural fit. Be prepared to walk through specific projects from your portfolio.

• Skills Assessment/Case Study: Potentially a practical exercise or case study, such as designing a small campaign element, writing marketing copy, or outlining a process for updating website content, to gauge your hands-on abilities and problem-solving approach.

• Team/Cross-Functional Interview: An opportunity to meet with other team members or department heads you would collaborate with, assessing your communication and teamwork skills.

• Final Interview: May involve a senior leader or HR to discuss overall fit, compensation, and company vision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the required skills: graphic design (print & digital), brand guideline adherence, web content execution, and campaign integration.

• Highlight Process: For each project, briefly explain the objective, your role, the process you followed, the tools used, and the outcome or impact. Use visuals to tell the story.

• Showcase OEM/Brand Compliance: If possible, include examples where you successfully worked within strict brand guidelines, demonstrating your discipline and attention to detail.

• Include Web/Digital Samples: Ensure your portfolio includes examples of web banners, landing page mockups, or email designs to showcase your digital execution capabilities.

• Prepare for Technical Questions: Be ready to discuss your proficiency with Adobe Creative Suite, CMS platforms, and email marketing tools.

Challenge Preparation:

• Understand OEM Guidelines: Review examples of common OEM brand guidelines (e.g., Audi, Porsche, Mercedes-Benz, Honda) to prepare for questions about brand adherence.

• Website CMS Familiarity: Brush up on common CMS functionalities and be ready to discuss how you would approach updating website content or creating a landing page.

• Marketing Copywriting: Practice writing concise, engaging, and compliant marketing copy for automotive specials or dealership services.

• Event Support: Think about how you would create marketing assets for an event and coordinate their rollout.

📝 Enhancement Note: The emphasis on a portfolio and specific tool proficiency suggests that the review process will be highly practical. Candidates should be prepared to demonstrate not just creative output but also their understanding of marketing operations processes and brand compliance.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Illustrator: Essential for vector graphics, logo creation, and complex design layouts requiring precision and scalability.

• Adobe Photoshop: Key for image editing, manipulation, digital asset creation, and preparing graphics for web and print.

• Adobe Creative Suite: Proficiency across the suite, potentially including InDesign for print collateral and After Effects for motion graphics, is highly advantageous.

• Figma (Preferred): An increasingly popular collaborative design tool for UI/UX design, prototyping, and asset creation.

Web & Digital Execution Tools:

• Website CMS (e.g., WordPress, Dealer Inspire, Webflow): Required for posting specials, updating website pages, and implementing on-page changes.

• HTML & CSS: Basic understanding is necessary for editing templates and building simple landing pages.

• Google Analytics 4 (GA4) (Preferred): For tracking website performance, campaign effectiveness, and user behavior.

CRM & Automation Tools:

• CRM Systems: Experience with any CRM platform is beneficial for understanding customer data and campaign targeting.

• Email Marketing Platforms (e.g., Mailchimp, Klaviyo): Essential for creating, sending, and tracking email campaigns and newsletters.

• AI Tools (e.g., Claude, ChatGPT, Gemini) (Preferred): For leveraging AI in content creation, design ideation, or workflow optimization.

📝 Enhancement Note: The technology stack reflects a blend of traditional graphic design tools and modern digital marketing platforms. Proficiency in Adobe Creative Suite and basic web technologies is non-negotiable, while experience with CMS, email platforms, and analytics tools will be critical for the marketing coordination aspects of the role.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering high-quality creative assets and marketing support accurately and on time, adhering to brand standards and deadlines.

• Brand Integrity: A deep respect for and meticulous adherence to OEM and group brand guidelines to maintain a consistent and professional brand image across all dealerships.

• Customer Centricity: Understanding that marketing efforts ultimately serve to attract and retain customers, driving engagement and loyalty through compelling communications.

• Collaboration & Support: A willingness to work collaboratively with the Marketing Manager and other dealership departments, offering support and sharing knowledge to achieve common goals.

• Adaptability & Learning: Openness to learning new design techniques, marketing platforms, and industry best practices, particularly within the dynamic automotive sector.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with various dealership departments (Sales, Service, Parts) and potentially external vendors, necessitating clear communication and a proactive approach to information sharing.

• Feedback-Driven Improvement: An openness to receiving and providing constructive feedback on creative work and marketing processes, fostering a culture of continuous improvement.

• Efficiency-Oriented: A focus on streamlining workflows and utilizing tools effectively to maximize productivity and deliver marketing initiatives efficiently.

📝 Enhancement Note: The culture likely emphasizes a balance between creative expression and disciplined execution. Given the family-owned nature and multi-brand structure, a strong sense of teamwork, brand stewardship, and customer focus would be paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Brands: Simultaneously managing creative and marketing needs for 7 distinct automotive brands, each with its own strict OEM guidelines, requires strong organizational skills and attention to detail.

• OEM Compliance Rigor: Navigating and consistently applying complex and evolving OEM brand standards across all marketing materials can be challenging, requiring constant vigilance.

• Digital vs. Print Integration: Ensuring a cohesive brand experience and message across both traditional print media and various digital platforms (websites, email, social) demands strategic planning and execution.

• Fast-Paced Environment: The automotive retail sector is dynamic; adapting quickly to new promotions, market shifts, and evolving customer expectations will be key.

Learning & Development Opportunities:

• Advanced Design & Digital Skills: Opportunities to deepen expertise in Adobe Creative Suite, explore new design software (like Figma), and enhance skills in digital marketing platforms.

• Automotive Marketing Specialization: Gaining in-depth knowledge of marketing strategies specific to the automotive industry, including OEM requirements, dealership operations, and customer lifecycle marketing.

• Marketing Operations Acumen: Developing a strong understanding of marketing campaign management, website content management, email automation, and performance analytics.

• Industry Best Practices: Exposure to current trends in design, digital marketing, and the automotive sector through company resources, vendor training, or potential industry events.

📝 Enhancement Note: The primary challenge lies in the complexity of managing multiple brands and strict guidelines. Growth will stem from mastering these complexities and expanding into more strategic operational roles within the marketing function.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a marketing campaign for a new vehicle launch, from initial concept to final asset delivery, considering OEM brand guidelines." (Focus on process, brand adherence, and multi-channel thinking).

• "How would you adapt an existing OEM ad creative for a specific dealership's local promotion while maintaining brand integrity?" (Assess understanding of brand adaptation and creative problem-solving).

• "Walk me through how you would update monthly specials across our dealerships' websites, ensuring accuracy and compliance." (Demonstrate operational process and attention to detail). Company & Culture Questions:

• "What interests you about working for a multi-brand automotive dealership group like Hoehn Motors?" (Show research into the company and industry).

• "How do you approach working within strict brand guidelines, and can you give an example?" (Assess your ability to follow rules and maintain brand consistency).

• "Describe a time you had to collaborate with different departments or stakeholders on a marketing project." (Evaluate teamwork and communication skills). Portfolio Presentation Strategy:

• Tell a Story: For each project, clearly articulate the problem, your solution (design and strategy), the tools used, and the impact or results.

• Highlight Process & Constraints: Emphasize how you navigated challenges, followed brand guidelines, and managed project timelines.

• Showcase Versatility: Ensure your presented work covers print, digital, and any web/email components relevant to the role.

• Be Ready for Technical Deep Dives: Be prepared to discuss your proficiency with Adobe Creative Suite, CMS, and email platforms in detail.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, operational discipline, and an understanding of the automotive industry's unique demands, particularly OEM compliance.

📌 Application Steps

To apply for this Graphic Designer & Marketing Coordinator position:

• Submit your application through the provided Paycom link.

• Customize Your Resume: Tailor your resume to highlight experience in graphic design, marketing coordination, specific software proficiency (Adobe Creative Suite, CMS, email platforms), and any relevant automotive industry experience. Use keywords from the job description.

• Prepare Your Portfolio: Ensure your portfolio is polished, easily accessible (link preferred), and showcases your best work relevant to the responsibilities outlined, especially print and digital design, and examples of working within brand guidelines.

• Research Hoehn Motors: Familiarize yourself with Hoehn Motors' brands, their current marketing efforts, and the company's values. Understand the distinction between OEM brand work and group-level initiatives.

• Practice Interview Responses: Prepare answers for common interview questions related to design process, brand management, digital execution, and collaboration, using examples from your experience and portfolio.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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