Graphic Designer - 6 months contract

📍 Job Overview

Job Title: Graphic Designer - 6 months contract

Company: GoTo

Location: Guatemala City, Guatemala

Job Type: Contractor (6 months contract)

Category: Marketing / Creative / Design

Date Posted: 2026-07-27

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote OK

🚀 Role Summary

• Support all facets of in-house advertising and marketing campaigns through expert graphic design and generative AI asset creation.

• Manage multiple design projects concurrently, ensuring the consistent delivery of best-in-class creative assets across various channels.

• Cultivate and maintain strong, productive relationships with cross-functional creative teams, project managers, and key stakeholders.

• Rapidly establish credibility and become a reliable contributor to the Brand & Creative team's daily operational needs and project execution.

• Actively participate in fostering a positive, accountable, collaborative, and thriving team environment.

📝 Enhancement Note: This role is focused on tactical design execution and asset creation for marketing initiatives, with a specific emphasis on leveraging generative AI tools. The contract nature suggests a need for immediate impact and efficient project turnaround.

📈 Primary Responsibilities

• Develop and execute creative design concepts for traditional, digital, social media, and omnichannel campaigns, ensuring brand consistency and message clarity.

• Create compelling visual assets for storyboarding, trade show deliverables, corporate identities, and various marketing collateral.

• Utilize generative AI tools effectively to produce innovative and high-quality visual assets, staying abreast of emerging AI capabilities in design.

• Manage project timelines, deliverables, and feedback loops efficiently to meet deadlines and stakeholder expectations.

• Present design concepts and rationale clearly and persuasively to creative teams and stakeholders, incorporating feedback thoughtfully.

• Collaborate closely with marketing and creative professionals to translate campaign objectives into impactful visual communications.

• Maintain a high standard of design quality and brand adherence across all project outputs.

📝 Enhancement Note: The responsibilities highlight a blend of traditional graphic design skills and cutting-edge AI asset creation, indicating a forward-thinking marketing department. The focus on "in-house advertising and marketing" suggests this role directly supports internal marketing efforts rather than external client work.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Digital Media, or a related field is typically expected for mid-level design roles. Equivalent professional experience and a strong portfolio can often substitute for formal education.

Experience:

• 2+ years of professional graphic design experience, with a preference for experience in a similar creative or in-house marketing role.

• Demonstrated experience in creating visual assets for diverse marketing channels (digital, print, social media, etc.).

• Proven ability to work with and leverage generative AI tools for creative asset production. Required Skills:

• Mastery of Adobe Creative Cloud suite, with advanced proficiency in Illustrator, InDesign, and Photoshop.

• Strong portfolio showcasing a diverse range of creative work across multiple channels and formats, demonstrating conceptual thinking and design execution.

• Excellent organizational and time management skills, with a proven ability to manage multiple projects simultaneously and meet tight deadlines in a fast-paced, collaborative environment.

• Superior communication and collaboration skills, including the ability to articulate design concepts, effectively incorporate feedback, and contribute positively to team discussions.

• English proficiency at a B2 level or higher, enabling professional communication, collaboration, and written correspondence. Preferred Skills:

• Experience with other design software or AI-powered design tools beyond the Adobe suite.

• Familiarity with UX/UI principles and their application in digital marketing assets.

• Experience in storyboarding or motion graphics.

• Understanding of omnichannel campaign strategies and how design contributes to them.

• Experience working in a remote or hybrid team environment.

📝 Enhancement Note: The emphasis on "generative AI asset-creation expertise" is a key differentiator, suggesting that candidates with hands-on experience in AI-driven design tools will be highly favored. The B2 English proficiency requirement underscores the importance of clear communication in a potentially multilingual or distributed team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust digital portfolio that clearly demonstrates a minimum of 2 years of professional graphic design work.

• Showcase a wide array of projects, including examples of digital marketing assets, social media graphics, print collateral, and any work involving corporate identity or branding.

• Include specific examples of projects where generative AI was utilized to create or enhance design assets, detailing the tools and techniques employed.

• Present case studies or project descriptions that highlight your role in project management, collaboration with stakeholders, and ability to meet deadlines.

• Ensure the portfolio is well-organized, easy to navigate, and visually appealing, reflecting your design capabilities. Process Documentation:

• Be prepared to discuss your personal design workflow, from concept ideation through to final asset delivery.

• Articulate your process for managing multiple projects, prioritizing tasks, and incorporating feedback from stakeholders.

• Demonstrate your understanding of brand guidelines and how you ensure consistency across different design outputs.

• Be ready to explain your approach to leveraging new technologies, such as generative AI, within established design processes.

📝 Enhancement Note: For a design role, the portfolio is paramount. The inclusion of generative AI work is a critical requirement and should be a focal point. Candidates should be ready to speak to their process, not just show the final product.

💵 Compensation & Benefits

Salary Range: Given the 6-month contract nature, mid-level experience (2-5 years), and location in Guatemala City, Guatemala, a competitive hourly rate or a fixed contract sum would be expected. Based on industry benchmarks for contract graphic designers in Central America with proficiency in Adobe Creative Suite and generative AI, the estimated range would be approximately $20 - $35 USD per hour. This estimate accounts for the specialized AI skill and the contract duration.

Benefits:

• As a contract employee, benefits may differ from full-time GoTo employees. However, standard contract provisions often include:

• Payment for hours worked (hourly rate).

• Potential for renewal or conversion to a full-time role based on performance and business needs.

• Access to specific project-based training or tools necessary for the role.

• While not guaranteed, some contract roles may offer prorated access to certain company-wide initiatives or resources. Working Hours:

• This is a full-time position, typically requiring approximately 40 hours per week.

• Specific daily working hours may be flexible to accommodate remote work and collaboration with global teams, but consistent availability during core business hours for Guatemala and GoTo's primary operational regions is expected.

📝 Enhancement Note: Salary for contract roles is often negotiated based on experience, skill set, and project scope. The provided range is an estimate based on market data for similar contract positions and skill sets in the region. Candidates should confirm specific compensation and benefits directly with GoTo during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / Technology (specifically focused on remote work and IT management solutions). GoTo is a well-established player in the SaaS market, providing communication and collaboration tools.

Company Size: GoTo is a medium to large enterprise, with a significant global workforce. This size implies structured processes but also opportunities for impact within specific teams.

Founded: GoTo has a history rooted in several acquisitions and mergers, with its current iteration formed in recent years, bringing together established brands like LogMeIn and Citrix's GoTo business. This history suggests a company that values integration and forward-thinking evolution.

Team Structure:

• The Graphic Designer will likely be part of the Marketing department, specifically within the Brand & Creative team.

• This team is expected to be a mix of internal creative professionals, project managers, and potentially external agency partners.

• The structure likely involves reporting to a Creative Director or a Marketing Manager, with close collaboration with campaign managers, digital marketers, and content creators. Methodology:

• GoTo's Marketing team emphasizes an AI-driven approach, integrating advanced analytics and tools to inform campaign strategies and creative execution.

• They value creative problem-solving and encourage fresh ideas to connect with customers meaningfully.

• The company culture promotes collaboration, accountability, and a focus on continuous improvement and learning.

Company Website: https://www.goto.com/

📝 Enhancement Note: GoTo's focus on integrating AI into marketing suggests a dynamic and technologically advanced work environment. The company's history of integration implies a culture that values adaptability and learning from diverse experiences.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Designer. This role is suitable for individuals who have moved beyond entry-level tasks and can independently manage design projects, contribute creatively, and collaborate effectively with a team. The focus is on execution, quality, and reliable support.

Reporting Structure: The Graphic Designer will report to a Creative Lead, Marketing Manager, or Director within the Brand & Creative team. They will work closely with other designers, marketers, and project managers.

Operations Impact: This role directly impacts GoTo's brand perception and marketing effectiveness by creating visually compelling assets that drive engagement, communicate value propositions, and support sales enablement. High-quality design is crucial for customer acquisition and retention in the competitive SaaS market.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in generative AI tools for design, becoming a subject matter expert within the team.

• Project Variety: Exposure to a wide range of marketing initiatives, allowing for the development of a diverse portfolio and experience across different campaign types.

• Cross-functional Exposure: Collaboration with various marketing functions can lead to a broader understanding of marketing strategy and execution.

• Potential for Full-Time Conversion: Successful contractors may have opportunities to transition into full-time roles, offering long-term career growth within GoTo.

📝 Enhancement Note: While this is a contract role, GoTo's emphasis on learning and development suggests that even contract employees may have opportunities to expand their skill sets, particularly in emerging areas like AI-driven design.

🌐 Work Environment

Office Type: The role is advertised as "Remote (Guatemala)," indicating a fully remote work arrangement within Guatemala. This offers significant flexibility.

Office Location(s): While the primary location is listed as Guatemala City, the role is remote, meaning the physical office is not a primary requirement for day-to-day work. However, occasional in-person meetings or events in Guatemala City might be a possibility, especially if there are local GoTo offices or team gatherings.

Workspace Context:

• Flexibility: Working remotely from Guatemala allows for personal control over the work environment and schedule, provided connectivity and productivity are maintained.

• Technology: Access to GoTo's digital collaboration tools and potentially cloud-based design resources will be essential for seamless integration with the team.

• Collaboration: Expect frequent virtual collaboration through video conferencing, instant messaging, and project management platforms, requiring strong digital communication skills.

Work Schedule: Full-time, approximately 40 hours per week. While remote, adherence to agreed-upon working hours and availability for team meetings and urgent requests is expected. Some flexibility may be possible, but core hours for collaboration will likely be defined.

📝 Enhancement Note: The remote nature of this role in Guatemala offers a unique opportunity for individuals to work for a global tech company while based in Central America. Candidates should ensure they have a reliable internet connection and a suitable home office setup.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output.

• Portfolio Presentation & Skills Assessment: You will likely be asked to present your portfolio, highlighting relevant projects and discussing your design process, including your experience with generative AI. This may involve a practical design exercise or a case study.

• Behavioral & Situational Interviews: Questions will focus on your ability to collaborate, manage projects, handle feedback, and fit into GoTo's company culture (e.g., "Be Real, Think Big, Move Fast, Keep Growing, Stay Customer Obsessed").

• Stakeholder/Hiring Manager Interview: A final discussion to assess overall fit, technical skills, and alignment with the team's goals.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills in graphic design, especially those relevant to marketing, digital media, and AI asset creation.

• Highlight AI Work: Dedicate a section or specific examples to your generative AI projects. Explain the tools used, your creative process, and the impact of the AI-generated assets.

• Quantify Impact: Where possible, include metrics or outcomes related to your designs (e.g., increased engagement, successful campaign metrics).

• Showcase Process: For key projects, briefly describe the brief, your approach, challenges, and how you incorporated feedback.

• Professional Presentation: Ensure your portfolio is visually polished, easy to navigate, and free of errors.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating a new asset or concept based on a brief within a time limit.

• Practice articulating your design choices and rationale clearly and concisely.

• Familiarize yourself with GoTo's brand guidelines and recent marketing campaigns to understand their visual language.

• Prepare to discuss how you would approach a specific design request or problem presented by the interviewer.

📝 Enhancement Note: The interview process will heavily weigh your portfolio and your ability to articulate your design process, particularly your experience with generative AI. Demonstrating cultural fit with GoTo's stated values will also be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential. Advanced proficiency in Illustrator, InDesign, and Photoshop is a must.

• Generative AI Tools: Proficiency with AI platforms for image generation, asset creation, or design enhancement (e.g., Midjourney, DALL-E, Stable Diffusion, or similar tools GoTo might utilize).

• Project Management Software: Familiarity with tools like Asana, Jira, Trello, or similar platforms used for task tracking and workflow management.

• Collaboration Platforms: Experience with tools like Slack, Microsoft Teams, Google Workspace for communication and file sharing.

Analytics & Reporting: While not a primary function, an understanding of how design impacts analytics (e.g., A/B testing results for digital ads) is beneficial. Familiarity with basic web analytics concepts might be helpful.

CRM & Automation: Not directly required for this design role, but understanding how design assets integrate into CRM or marketing automation platforms (e.g., Marketo, HubSpot) can be a plus.

📝 Enhancement Note: The explicit mention of "generative AI asset-creation expertise" means candidates should be ready to discuss specific AI tools they've used and their practical applications in design workflows.

👥 Team Culture & Values

Operations Values: GoTo emphasizes a culture built around core values:

• Be Real: Authenticity, honesty, and transparency in interactions and work.

• Think Big: Encouraging ambitious ideas, innovation, and strategic thinking.

• Move Fast: Agility, efficiency, and a proactive approach to execution.

• Keep Growing: Commitment to continuous learning, skill development, and personal/professional evolution.

• Stay Customer Obsessed: Prioritizing customer needs and delivering exceptional value and experience.

Collaboration Style:

• GoTo promotes a collaborative environment where team members are encouraged to share ideas, provide constructive feedback, and work together across departments.

• As a remote team member, proactive communication and engagement in virtual team activities will be key to integrating into this collaborative style.

• The Brand & Creative team likely operates with a balance of individual creative freedom and collective input to ensure brand consistency and strategic alignment.

📝 Enhancement Note: Candidates should demonstrate how their work style and personal values align with GoTo's stated principles, particularly "Move Fast" (for contract efficiency) and "Keep Growing" (in the context of learning AI tools).

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Asset Creation: The need to produce high-quality assets quickly for various marketing initiatives, especially with a 6-month contract timeline.

• AI Integration: Adapting to and effectively utilizing GoTo's specific generative AI tools and workflows, which may be new or evolving.

• Remote Collaboration: Maintaining strong communication and seamless collaboration with a distributed team across different time zones.

• Brand Consistency: Ensuring all created assets adhere strictly to GoTo's brand guidelines while also pushing creative boundaries.

Learning & Development Opportunities:

• AI Tool Proficiency: Gaining hands-on experience with advanced generative AI design tools and workflows.

• Marketing Campaign Exposure: Understanding the strategic objectives behind various marketing campaigns and how design contributes to their success.

• Cross-functional Learning: Observing and learning from other marketing disciplines within GoTo.

• Portfolio Enhancement: Building a strong portfolio with diverse, high-impact projects, potentially leading to future full-time opportunities.

📝 Enhancement Note: The primary challenge and growth opportunity lie in mastering AI-driven design within a fast-paced marketing environment. Candidates who can quickly adapt and contribute will find this role rewarding.

💡 Interview Preparation

Strategy Questions:

• "How would you approach creating a set of social media graphics for a new product launch, given a tight deadline and the need to incorporate generative AI elements?" (Tests project management, AI usage, and strategic design thinking)

• "Describe a time you received challenging feedback on a design. How did you handle it, and what was the outcome?" (Assesses collaboration, adaptability, and problem-solving)

• "How do you ensure consistency in branding across multiple design assets and channels, especially when using AI tools?" (Evaluates attention to detail, brand adherence, and process) Company & Culture Questions:

• "What excites you about GoTo's mission and its use of AI in marketing?" (Tests research and alignment with company values)

• "How do you embody GoTo's values of 'Be Real, Think Big, Move Fast, Keep Growing, Stay Customer Obsessed' in your design work?" (Assesses cultural fit)

• "How do you stay updated on the latest design trends and AI technologies?" (Demonstrates commitment to "Keep Growing") Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of your experience, then walk through 2-3 key projects. For each project, explain the objective, your role, your process (especially AI usage), challenges, and the results.

• AI Focus: Clearly articulate how AI was used in each relevant project and the benefits it brought (e.g., speed, creativity, unique outputs).

• Conciseness: Be mindful of time; practice presenting your portfolio efficiently and engagingly.

• Q&A Readiness: Anticipate questions about your design choices, technical skills, and ability to collaborate.

📝 Enhancement Note: Be prepared to talk extensively about your generative AI experience. This is a key differentiator for this role. Quantifying achievements in your portfolio and demonstrating alignment with GoTo's values will be critical.

📌 Application Steps

To apply for this operations position:

• Submit your application through the GoTo careers portal via the provided URL.

• Portfolio Customization: Ensure your online portfolio is up-to-date, easily accessible, and prominently features your best graphic design work, with a specific emphasis on projects utilizing generative AI. Tailor any accompanying descriptions to highlight skills relevant to marketing and creative asset creation.

• Resume Optimization: Update your resume to clearly articulate your 2+ years of professional graphic design experience, proficiency in Adobe Creative Cloud, and any specific experience with generative AI tools. Use keywords from the job description such as "graphic design," "generative AI," "Adobe Illustrator," "InDesign," "Photoshop," and "marketing."

• Interview Preparation: Practice presenting your portfolio, focusing on your design process and creative problem-solving. Prepare to discuss your experience with AI tools and how you would contribute to GoTo's marketing efforts. Research GoTo's brand, products, and recent marketing campaigns.

• Company Research: Understand GoTo's mission, values, and their commitment to AI in marketing. This will help you articulate your interest and align your responses with their culture during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.