Graphic & Digital Designer - UX Focus

📍 Job Overview

Job Title: Graphic & Digital Designer - UX Focus

Company: Bayer

Location: Medellín, Antioquia, Colombia; Cali, Valle del Cauca, Colombia; Barranquilla, Atlántico, Colombia; Ibagué, Tolima, Colombia; Cundinamarca, Colombia

Job Type: Full-Time

Category: Marketing Operations / Digital Design & UX

Date Posted: May 13, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Drive the transformation of strategic briefs into clear, effective, and brand-aligned visual experiences for LATAM markets.

• Execute integrated omnichannel and digital initiatives, ensuring brand consistency and user-centricity.

• Leverage User Experience (UX/UI) principles to enhance the clarity, hierarchy, and effectiveness of digital assets.

• Utilize Generative Artificial Intelligence (AI) tools to optimize creative processes, ideation, and operational efficiency.

• Manage the design and adaptation of materials within the Veeva ecosystem, adhering to technical and regulatory standards.

📝 Enhancement Note: This role is positioned as a hybrid between traditional graphic design and modern digital UX/UI, with a strong emphasis on execution within regulated industries (Pharma) and leveraging emerging technologies like AI and specialized platforms like Veeva. The focus on LATAM markets suggests a need for cultural adaptability in design.

📈 Primary Responsibilities

• Design and adapt graphic and digital assets for various omnichannel channels, including email, web, presentations, field materials, and digital platforms.

• Translate business briefs and regulatory requirements into clear, intuitive visual solutions that align with Bayer's brand guidelines.

• Apply User Experience (UX/UI) principles to improve the usability, clarity, visual hierarchy, and overall effectiveness of digital materials.

• Collaborate closely with cross-functional teams such as Marketing, Commercial Excellence, Medical, and Digital to ensure integrated and consistent execution of projects.

• Develop and adapt copy within visual assets, ensuring clarity, coherence, and a strong user focus.

• Employ Generative AI tools to streamline creative processes, accelerate idea generation, facilitate visual iterations, and enhance operational efficiency.

• Design, adapt, and program materials for Veeva platforms (Veeva CRM, Veeva Approved Email, CLM, Veeva Vault PromoMats), ensuring compliance with technical and regulatory standards.

• Lead and facilitate content creation and ideation workshops with Marketing, Omnichannel, and Digital teams.

• Ensure all deliverables adhere to brand guidelines, compliance regulations, and quality standards.

• Manage multiple concurrent projects, meeting established timelines, Service Level Agreements (SLAs), and quality benchmarks.

• Propose and implement continuous improvements in processes, formats, and user visual experiences.

📝 Enhancement Note: The responsibilities highlight a hands-on design role with significant cross-functional collaboration and a focus on a specific technology stack (Veeva) common in regulated industries. The integration of AI tools indicates a forward-thinking approach to design operations.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Digital Design, Visual Communication, UX/UI Design, or a related field.

Experience: Over 5 years of prior experience in graphic and digital design, preferably within corporate, pharmaceutical, or agency environments.

Required Skills:

• Mastery of design software: Adobe Creative Suite (Illustrator, Photoshop, InDesign).

• Proficiency in Figma or other collaborative design tools.

• Solid understanding of UX/UI principles, including usability, visual hierarchy, and user-centered design methodologies.

• Experience or demonstrated knowledge in copywriting for visual assets.

• Familiarity with Generative AI tools for design applications (creative optimization, ideation, automation).

• Ability to work effectively in agile, collaborative, and results-oriented environments.

• High attention to detail, strong organizational skills, and a commitment to quality.

• Proficient verbal and written communication skills.

Preferred Skills:

• Prior experience in Life Sciences, Pharma, or Healthcare sectors.

• Knowledge of compliance requirements and promotional material approval processes.

• Experience designing for omnichannel environments.

• Familiarity and experience working with Veeva CRM.

📝 Enhancement Note: The required skills emphasize a blend of technical design proficiency, strategic UX thinking, and adaptability to industry-specific tools and regulatory environments. The preference for Pharma/Life Sciences experience and Veeva knowledge indicates a specialized niche within the broader design field.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 diverse projects demonstrating a strong understanding of graphic and digital design principles, with a clear emphasis on UX/UI application.

• Include case studies that highlight the user-centered design process, problem-solving approach, and the rationale behind design decisions.

• Demonstrate proficiency in adapting designs across multiple channels (e.g., web, email, presentations, digital ads).

• Feature examples of projects where AI tools were used to enhance the creative process or optimize outcomes.

Process Documentation:

• Be prepared to discuss your personal design workflow, from brief interpretation to final asset delivery, emphasizing iterative processes and stakeholder feedback integration.

• Articulate your approach to ensuring brand consistency and regulatory compliance across all design outputs.

• Detail how you collaborate with cross-functional teams (Marketing, Medical, Digital) to gather requirements and ensure alignment.

• Explain your methods for managing multiple projects simultaneously, prioritizing tasks, and adhering to SLAs.

📝 Enhancement Note: A strong portfolio is critical for this role, as it will be the primary tool for assessing design capabilities, UX acumen, and adaptability to industry-specific platforms like Veeva. Demonstrating a structured design process and an understanding of regulatory constraints will be key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic & Digital Designer with 5-10 years of experience in Colombia, the estimated annual salary range is between COP $50,000,000 and COP $85,000,000. This range can vary based on specific experience, location within Colombia, and final negotiation.

Benefits:

• Comprehensive health insurance package (medical, dental, vision).

• Life insurance and disability coverage.

• Generous paid time off (vacation, sick leave, public holidays).

• Professional development opportunities, including training, workshops, and potential for attending industry conferences.

• Access to Bayer's global employee assistance program.

• Potential for performance-based bonuses.

• Opportunities for career advancement within Bayer's global network.

Working Hours: Full-time, typically 40 hours per week. The exact schedule may vary but will align with standard business hours in Colombia, with potential for some flexibility depending on project needs and team collaboration requirements.

📝 Enhancement Note: Salary estimation is based on research of design professional compensation in major Colombian cities and the pharmaceutical sector, adjusted for the specified experience level. Benefits are standard for large multinational corporations in the Life Sciences industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pharmaceuticals and Life Sciences. Bayer is a global enterprise with core competencies in the life science fields of health care and agriculture. This industry demands high standards of quality, compliance, and ethical practice, which translates into a culture of precision, responsibility, and continuous improvement in all operational functions, including design.

Company Size: Bayer is a large multinational corporation with tens of thousands of employees worldwide. This scale offers opportunities for global collaboration, access to extensive resources, and a structured career path, while also requiring adaptability and efficiency to navigate larger organizational processes.

Founded: Bayer was founded in 1863. Its long history signifies stability, established processes, and a deep understanding of its markets, contributing to a culture that values both tradition and innovation.

Team Structure:

• The Graphic & Digital Designer will likely be part of a broader Marketing, Digital, or IT department, potentially within the Pharmaceuticals division.

• The team structure may involve reporting to a Design Lead, Marketing Manager, or Digital Operations Manager, with close collaboration with brand managers, content strategists, and regulatory affairs specialists.

Methodology:

• Bayer likely employs a data-driven approach to design, utilizing analytics and user feedback to inform creative decisions and measure campaign effectiveness.

• Workflow planning and optimization strategies are essential, especially given the complexity of regulated materials and the use of platforms like Veeva. Agile methodologies might be adopted for project management.

• Automation and efficiency practices are increasingly important, evidenced by the emphasis on AI tools and streamlined processes for content creation and adaptation.

Company Website: https://www.bayer.com/

📝 Enhancement Note: The company's industry and size heavily influence its culture. Expect a professional, process-driven environment with a strong emphasis on compliance and data. The design role is integral to supporting commercial and medical objectives within these stringent parameters.

📈 Career & Growth Analysis

Operations Career Level: This role is an experienced individual contributor position, likely classified as a Mid- to Senior-Level Designer. It requires a strong foundation in design principles and a proven ability to execute complex projects independently, while also contributing to team strategy and process improvement. The focus on UX and emerging technologies suggests a pathway towards specialized digital design roles.

Reporting Structure: The Graphic & Digital Designer will likely report to a manager within the Marketing, Digital, or IT functions, who oversees creative operations or digital content strategy. They will work closely with project managers, brand leads, and subject matter experts from various departments.

Operations Impact: This role has a direct impact on Bayer's ability to communicate effectively with its target audiences in LATAM. High-quality, user-centric, and compliant visual assets are crucial for successful product launches, brand building, sales enablement, and customer engagement, ultimately contributing to commercial success and market penetration.

Growth Opportunities:

• Specialization: Deepen expertise in UX/UI design, advanced digital design techniques, or specific platform mastery (e.g., advanced Veeva functionalities).

• Leadership: Transition into a Senior Designer role, Lead Designer, or Design Manager position, overseeing projects and mentoring junior designers.

• Cross-functional Mobility: Move into roles within Digital Marketing, Omnichannel Strategy, or even specialized areas like Medical Communications, leveraging design expertise.

• Global Exposure: Participate in global Bayer design initiatives or projects, collaborating with international teams and gaining exposure to diverse markets and strategies.

📝 Enhancement Note: The role offers a solid foundation for a career in specialized design within a large, stable organization. Growth paths are likely to involve increasing responsibility for complex projects, strategic input, and potentially team leadership, all within the regulated Life Sciences sector.

🌐 Work Environment

Office Type: This is an on-site role, implying a traditional office environment within Bayer's facilities in cities like Medellín, Cali, Barranquilla, Ibagué, or Cundinamarca. The workspace is likely designed to foster collaboration and provide access to necessary resources.

Office Location(s): The role is open to multiple locations across Colombia, including Medellín (Antioquia), Cali (Valle del Cauca), Barranquilla (Atlántico), Ibagué (Tolima), and Cundinamarca (likely near Bogotá). This offers flexibility in choosing a base location within the country.

Workspace Context:

• The workspace will likely be equipped with standard office amenities, high-speed internet, and potentially dedicated design workstations.

• Opportunities for direct interaction with colleagues from Marketing, Commercial, Digital, and IT teams will be frequent, supporting collaborative work and knowledge sharing.

• Access to Bayer's internal digital tools, asset management systems, and communication platforms will be standard.

Work Schedule: The typical work schedule will be full-time (around 40 hours per week), adhering to local Colombian business hours. While the role is on-site, there might be occasional needs for flexibility to meet critical project deadlines or collaborate with teams in different time zones, though this is typically managed through clear communication and planning.

📝 Enhancement Note: The on-site requirement in major Colombian cities suggests a structured work environment, emphasizing in-person collaboration and access to company resources. The multiple location options are a significant benefit for candidates seeking local opportunities.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and resumes, focusing on relevant experience, skills, and alignment with the role's core requirements.

• Technical Assessment/Portfolio Review: Candidates will likely be asked to submit a portfolio showcasing their graphic design, digital design, and UX/UI work. This may be followed by a screening call with a hiring manager or design lead to discuss specific projects and design processes.

• Skills-Based Interview: Expect a more in-depth interview focusing on specific design challenges, problem-solving scenarios, and how you've applied UX principles and AI tools. You may be asked to walk through your portfolio in detail.

• Behavioral Interview: This stage assesses cultural fit, teamwork, communication skills, and how you handle pressure, collaboration, and feedback. Questions will likely align with Bayer's core values.

• Final Interview: A potential final interview with a senior leader or key stakeholder to confirm fit and discuss the role's strategic importance.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent your graphic design, digital design, and UX/UI capabilities. Prioritize projects that demonstrate problem-solving, user-centricity, and successful outcomes.

• Highlight Process: For each project, clearly articulate the brief, your role, the challenges, your design process (including UX research and ideation), the tools used (especially Figma and Adobe Suite), and the final results or impact.

• Showcase Versatility: Include examples that demonstrate your ability to design for different channels (web, email, presentations, etc.) and adapt to brand guidelines.

• Emphasize UX/UI: Clearly explain how you applied UX principles, conducted user research, and improved usability or user experience.

• Include AI/Veeva Examples: If you have relevant examples of using AI in design or working with Veeva, make them prominent.

• Prepare for Presentation: Be ready to present your portfolio concisely and engagingly, focusing on key takeaways and your design philosophy.

Challenge Preparation:

• Design Exercise: You might be given a hypothetical design brief (e.g., create a digital ad, adapt a piece for a new channel) to complete within a set timeframe. Focus on demonstrating your understanding of the brief, brand guidelines, UX principles, and efficient use of design tools.

• Problem-Solving: Prepare to discuss how you'd approach a common design challenge, such as improving the user flow of a webpage or adapting a complex piece of information into a clear visual format.

• Collaboration Scenarios: Think about how you would communicate design decisions to non-designers, handle conflicting feedback, or integrate feedback from regulatory teams.

📝 Enhancement Note: The interview process will heavily rely on evaluating your design portfolio and your ability to articulate your thought process. Preparing specific examples of your work, especially those demonstrating UX acumen and adaptability to regulated environments, will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic and digital design. Proficiency in Illustrator (vector graphics, logos), Photoshop (image editing, digital compositions), and InDesign (layout, print/digital documents) is mandatory.

• Figma: A critical tool for collaborative UI/UX design, prototyping, and handoff to development. Experience with its features for design systems and interactive prototyping is highly valued.

• Microsoft Office Suite / Google Workspace: For presentations (PowerPoint/Slides), document creation (Word/Docs), and general collaboration.

Analytics & Reporting:

• Web Analytics Tools (e.g., Google Analytics): Understanding how to interpret data to inform design choices and measure the effectiveness of digital assets.

• User Feedback Platforms: Familiarity with tools or methods for gathering and analyzing user feedback on digital interfaces.

• Performance Dashboards: Experience with creating or interpreting dashboards that track key design metrics.

CRM & Automation:

• Veeva Ecosystem: This is a key differentiator. Proficiency with Veeva CRM (understanding sales workflows), Veeva Approved Email (designing and deploying compliant emails), CLM (engaging sales reps with visual aids), and Veeva Vault PromoMats (content management and approval workflows) is highly desirable.

• Generative AI Tools: Familiarity with AI platforms for image generation, text summarization, idea generation, or workflow automation (e.g., Midjourney, DALL-E, ChatGPT for copy assistance).

• Project Management Tools (e.g., Asana, Jira, Trello): For managing workflows, tracking tasks, and collaborating with teams.

📝 Enhancement Note: The emphasis on Veeva is a significant technical requirement for this role, indicating a need for designers who can navigate the specific constraints and opportunities within this platform common in the pharmaceutical industry. Familiarity with AI tools suggests a forward-looking approach to design operations.

👥 Team Culture & Values

Operations Values:

• "Health for All, Hunger for None": This overarching Bayer vision suggests a purpose-driven culture where operations contribute to societal well-being. Designers are expected to create materials that support this mission ethically and effectively.

• Innovation: The role's emphasis on AI and digital platforms points to a culture that embraces new technologies and creative problem-solving.

• Efficiency & Quality: Working in a regulated industry and with complex systems like Veeva necessitates a strong focus on delivering high-quality, compliant, and efficient design solutions.

• Collaboration: The need to work with diverse teams (Marketing, Medical, Digital) highlights a value placed on teamwork and open communication.

• User-Centricity: The explicit focus on UX/UI indicates a commitment to understanding and serving the needs of the end-user in all design outputs.

Collaboration Style:

• Cross-Functional Integration: Expect a highly collaborative environment where designers work closely with stakeholders from various departments to understand needs, gather feedback, and ensure alignment on project goals.

• Process-Oriented Feedback: The culture likely encourages constructive feedback loops, especially regarding compliance and brand consistency, to refine designs and ensure adherence to standards.

• Knowledge Sharing: Opportunities exist to share best practices in design, UX, and new technologies within the team and across departments, fostering a learning environment.

📝 Enhancement Note: Bayer's culture is likely to be professional, mission-driven, and highly structured, reflecting its status as a global leader in Life Sciences. Designers will need to be adept at navigating both creative expression and strict regulatory frameworks.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Compliance: The primary challenge will be to produce visually compelling and user-friendly designs while strictly adhering to pharmaceutical industry regulations, brand guidelines, and internal compliance protocols.

• Navigating Complex Stakeholder Needs: Effectively managing feedback and requirements from diverse teams (Marketing, Medical, Legal, Regulatory) can be demanding, requiring strong communication and negotiation skills.

• Adapting to Evolving Technologies: Keeping pace with rapid advancements in AI, digital platforms, and design tools while integrating them into existing workflows requires continuous learning and adaptability.

• Managing Multiple Projects and Deadlines: Juggling numerous projects with varying priorities and tight turnaround times in a fast-paced environment.

Learning & Development Opportunities:

• Specialized Training: Access to training on advanced UX/UI design, emerging design technologies, AI tools, and specific Veeva modules.

• Industry Certifications: Opportunities to pursue certifications relevant to UX/UI design, digital marketing, or project management.

• Cross-Functional Exposure: Gaining deeper understanding of pharmaceutical marketing, medical affairs, and digital strategy through close collaboration with these teams.

• Mentorship Programs: Potential to be mentored by senior designers or leaders within Bayer, guiding career development and skill enhancement.

📝 Enhancement Note: The role presents a unique opportunity to develop expertise in a specialized niche of design within a critical industry, offering both challenges and significant professional growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex project where you had to balance creative design with strict regulatory or brand compliance. How did you approach it, and what was the outcome?" (Focus on process, stakeholder management, and problem-solving.)

• "How do you incorporate User Experience (UX) principles into your graphic design workflow, especially for digital assets? Can you provide an example?" (Highlight your UX methodology and user-centric approach.)

Company & Culture Questions:

• "What interests you about Bayer and the pharmaceutical industry specifically, and how do you see your design skills contributing to our mission of 'Health for All, Hunger for None'?" (Showcase your research and alignment with company values.)

• "How do you approach collaboration with cross-functional teams, such as marketing, medical affairs, and legal departments, especially when feedback may be conflicting?" (Emphasize communication, diplomacy, and teamwork skills.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your proposed solution, your role and process, the tools used, and the impact or results.

• Quantify Impact: Wherever possible, use data or metrics to demonstrate the success of your designs (e.g., improved engagement rates, higher click-through rates, positive user feedback).

• Showcase UX Process: Visually or verbally explain your UX research, wireframing, prototyping, and testing phases.

• Highlight Veeva/AI Use: If applicable, clearly explain how you leveraged Veeva or AI tools and what benefits they brought to the project.

• Be Concise and Engaging: Practice your presentation to ensure it's clear, flows well, and fits within the allotted time.

📝 Enhancement Note: Interviewers will be looking for a candidate who is not only a skilled designer but also a strategic thinker, a strong collaborator, and someone who understands the nuances of working within a regulated industry like pharmaceuticals.

📌 Application Steps

To apply for this Graphic & Digital Designer - UX Focus position:

• Submit your application through the Bayer careers portal via the provided URL.

• Tailor Your Resume: Highlight keywords and experiences directly related to graphic design, digital design, UX/UI, Adobe Creative Suite, Figma, copywriting, AI tools, and any Veeva experience. Quantify your achievements where possible.

• Curate Your Portfolio: Select projects that best showcase your skills in graphic and digital design with a strong UX/UI focus. Ensure it's easily accessible and clearly demonstrates your problem-solving approach and design process.

• Prepare Your Narrative: Be ready to articulate your design philosophy, your experience with specific tools, and how you handle collaboration and feedback, especially in a regulated environment.

• Research Bayer: Familiarize yourself with Bayer's mission, values, and recent initiatives, particularly within the Pharmaceuticals division and the LATAM market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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