Graphic & Creative Designer - NoMad Singapore

📍 Job Overview

Job Title: Graphic & Creative Designer

Company: Hilton (NoMad Singapore)

Location: Singapore

Job Type: Full-time

Category: Creative & Media / Art & Design / Hospitality / Marketing

Date Posted: June 1, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Responsible for the conceptualization and execution of high-quality creative assets to enhance the NoMad Singapore brand across all digital, social, email, and print platforms.

• Plays a pivotal role in shaping the hotel's visual identity, ensuring alignment with luxury lifestyle positioning, business objectives, and brand storytelling.

• Collaborates closely with the Marketing & Brand team to deliver visually compelling content that supports operational and communication needs.

• Focuses on maintaining brand consistency and elevating the visual communication principles across all touchpoints.

📝 Enhancement Note: While the raw input specifies a "Graphic & Creative Designer" role, the context provided by Hilton's brand positioning and the mention of "luxury lifestyle" and "storytelling direction" strongly suggests this role is critical for supporting the revenue-generating aspects of the hotel through enhanced brand perception and marketing collateral. This elevates the role beyond pure creative execution to one with significant GTM (Go-To-Market) implications.

📈 Primary Responsibilities

• Develop and execute a wide range of creative assets, including digital advertisements, social media graphics, email campaign visuals, website banners, and print collateral (brochures, menus, signage).

• Translate marketing objectives and brand strategies into compelling visual designs that resonate with the target luxury audience.

• Maintain and evolve the visual identity guidelines for NoMad Singapore, ensuring all creative output adheres to brand standards, tone, and aesthetic.

• Collaborate with marketing managers, content creators, and other stakeholders to understand project requirements, scope, and deadlines.

• Manage multiple design projects simultaneously from concept to completion, ensuring timely delivery and high-quality results.

• Stay abreast of industry trends in graphic design, digital media, and luxury hospitality branding to continuously innovate and improve creative output.

• Prepare files for various production methods, ensuring correct specifications for print and digital platforms.

• Contribute to brainstorming sessions and provide creative input on campaign concepts and brand initiatives.

📝 Enhancement Note: The responsibilities are inferred to include managing the full lifecycle of creative asset production, from initial concept to final delivery, with a strong emphasis on brand consistency within the luxury hospitality sector. This implies a need for strategic thinking beyond just design execution.

🎓 Skills & Qualifications

Education:

• Diploma or Bachelor's Degree in Graphic Design, Multimedia Arts, Visual Communications, or a related field. Experience:

• 3-5 years of professional experience in graphic design, with a preference for experience within the luxury hospitality, premium brand, or agency environments.

• Proven track record of developing creative assets for diverse platforms, including digital, social media, email, and print. Required Skills:

• Proficiency in industry-standard design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).

• Strong portfolio showcasing a wide range of design work, including branding, campaign development, digital design, and print design.

• Excellent understanding of typography, layout design, color theory, and visual communication principles.

• Ability to translate creative briefs into visually appealing and effective designs.

• Strong attention to detail and commitment to producing high-quality work.

• Effective time management and organizational skills, with the ability to manage multiple projects and deadlines.

• Excellent verbal and written communication skills in English. Preferred Skills:

• Experience with motion graphics and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).

• Familiarity with UI/UX principles for digital design applications.

• Knowledge of marketing campaign development and execution.

• Experience working within a large, global organization like Hilton.

• Understanding of the luxury hospitality market and its unique visual communication needs.

📝 Enhancement Note: The required experience level (2-5 years) and the mention of a "strong portfolio demonstrating expertise" are critical indicators for this role. The preferred skills suggest a path towards more advanced creative responsibilities like motion design and a deeper understanding of marketing strategy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio that clearly showcases a range of design projects, demonstrating versatility across different media (digital, print, social).

• Case studies or project descriptions that highlight the design process, creative problem-solving, and the intended business objectives of each piece.

• Examples of branding work, including logo development, brand guideline application, and campaign visuals that maintain brand consistency.

• Demonstrations of digital asset creation, including social media graphics, web banners, and email templates, with an understanding of platform-specific requirements.

• Inclusion of print design examples (e.g., brochures, flyers, event materials) that show an understanding of print production processes and layout principles. Process Documentation:

• Ability to articulate the design process from brief interpretation to final asset delivery, including stages of concept development, feedback incorporation, and file preparation.

• Understanding of workflow management for creative projects, including project initiation, execution, review, and approval cycles.

• Documentation of how design decisions align with marketing strategies and brand objectives, showcasing a strategic approach to creative execution.

📝 Enhancement Note: For a creative role, a portfolio is paramount. The inference here is that Hilton expects candidates to not only present finished work but also to articulate the strategic thinking and process behind their designs, demonstrating an understanding of how their creative output contributes to business goals.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Graphic & Creative Designer with 2-5 years of experience in Singapore, the estimated annual salary range is SGD 48,000 - SGD 72,000. This range accounts for the cost of living in Singapore, the luxury hospitality sector, and the specific skill set required for this role. Benefits:

• Hilton Employee Discount Program: Significant discounts on hotel stays at Hilton properties worldwide.

• Comprehensive Health Insurance: Medical, dental, and vision coverage.

• Retirement Savings Plan: Contributions to a local retirement fund.

• Paid Time Off: Generous annual leave, sick leave, and public holidays.

• Professional Development Opportunities: Access to training programs, workshops, and potential for career advancement within Hilton's global network.

• Employee Assistance Program (EAP): Support services for personal and professional well-being.

• Meal Allowances or Subsidized Staff Canteen. Working Hours:

• Standard 40-hour work week, typically Monday to Friday.

• Flexibility may be required for specific campaign launches or urgent design needs, potentially involving occasional overtime or weekend work.

📝 Enhancement Note: Salary and benefits are estimated based on typical offerings for a mid-level creative role in Singapore's hospitality sector. The Hilton Employee Discount Program is a significant perk for this industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality (Luxury Hotels)

Company Size: Large Enterprise (Hilton operates globally with tens of thousands of employees across numerous properties).

Founded: 1919 by Conrad Hilton. Hilton is a globally recognized leader in hospitality, known for its commitment to guest experience and employee development.

Team Structure:

• The Graphic & Creative Designer will be part of the NoMad Singapore Marketing & Brand team.

• This team likely includes roles such as Marketing Manager, Digital Marketing Specialist, Communications Executive, and potentially other creative specialists.

• The role may involve collaboration with on-site hotel operations teams (e.g., F&B, Events) and potentially with regional or corporate marketing departments within Hilton. Methodology:

• Hilton emphasizes a guest-centric approach, with a strong focus on delivering exceptional experiences.

• For marketing and brand teams, this translates to data-informed creative strategies, brand consistency across all touchpoints, and a commitment to storytelling that evokes the luxury lifestyle associated with brands like NoMad.

• Emphasis is placed on innovation, collaboration, and leveraging technology to enhance guest engagement.

Company Website: https://www.hilton.com/en/hotels/sinnh-nomad-singapore/

📝 Enhancement Note: The company culture is deeply rooted in hospitality, emphasizing service, quality, and employee well-being, as highlighted by Hilton's award-winning workplace recognition. The NoMad brand specifically brings a distinct luxury, lifestyle, and artistic element to this culture.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic & Creative Designer. It requires a solid foundation of design skills and experience, with the potential to grow into more senior or specialized creative roles.

Reporting Structure: The Graphic & Creative Designer will report to a Marketing Manager or Head of Marketing for NoMad Singapore. They will likely work closely with other members of the marketing and brand team.

Operations Impact: While not a traditional "operations" role in the sense of process optimization, this position has a significant impact on the hotel's revenue generation and brand perception. High-quality, on-brand creative assets drive customer engagement, attract bookings, enhance guest experience, and ultimately contribute to the hotel's financial success and market positioning. The visual identity is a key driver of perceived value in the luxury market.

Growth Opportunities:

• Specialization: Develop expertise in specific areas like motion graphics, digital advertising creative, or brand identity development.

• Senior Designer/Art Director: Progress to leading creative projects, mentoring junior designers, and taking on more strategic creative direction.

• Marketing Specialization: Transition into broader marketing roles if interested in campaign strategy, digital marketing management, or brand management.

• Global Mobility: Opportunities to transfer to other Hilton properties globally, leveraging acquired skills and brand knowledge.

• Continuous Learning: Access to Hilton's extensive learning and development resources, including courses on design trends, software, and marketing principles.

📝 Enhancement Note: The "operations impact" is framed in terms of contribution to revenue and brand equity, which is crucial for understanding how a creative role functions within a business context, especially in hospitality where guest perception is paramount.

🌐 Work Environment

Office Type: The role is based at the NoMad Singapore hotel. This implies an on-site work environment that may blend office space with elements of the hotel's unique design and atmosphere.

Office Location(s): Singapore. Specific hotel address details would be available upon inquiry or during the interview process.

Workspace Context:

• The workspace is likely to be dynamic, potentially co-located with the marketing team within the hotel premises.

• Access to high-quality design hardware and software is expected.

• The environment will likely reflect the NoMad brand's sophisticated and artistic aesthetic.

• Opportunities for collaboration with hotel management, F&B teams, and events staff to understand their creative needs.

• Exposure to the vibrant atmosphere of a luxury hotel. Work Schedule:

• Standard full-time hours, typically Monday to Friday, 9 AM to 6 PM (or similar).

• Occasional flexibility may be required to meet project deadlines, especially for time-sensitive marketing campaigns or events.

📝 Enhancement Note: The on-site nature of the role in a luxury hotel setting suggests an environment that is both professional and inspiring, directly connected to the brand experience.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications and creative style alignment.

• Portfolio Presentation: A presentation of selected design projects from the candidate's portfolio. This is where candidates explain their process, rationale, and the impact of their work.

• Skills Assessment: Potential for a practical design exercise or a technical skills test on relevant software.

• Behavioral & Situational Interviews: Questions to assess problem-solving abilities, teamwork, communication skills, and cultural fit with Hilton and the NoMad brand.

• Final Interview: Meeting with senior marketing leadership or hotel management.

Portfolio Review Tips:

• Curate Wisely: Select 3-5 of your strongest, most relevant projects that showcase your versatility and ability to meet the role's requirements (digital, print, branding).

• Tell a Story: For each project, clearly articulate the brief, your creative process, challenges faced, solutions implemented, and the measurable impact or outcome. Use visuals effectively.

• Highlight Brand Alignment: Emphasize how your designs align with luxury brand aesthetics and storytelling. For NoMad, this means showcasing sophistication, artistry, and a unique lifestyle perspective.

• Showcase Technical Proficiency: Be prepared to discuss your software choices and skills, and how they were used to achieve specific design goals.

• Demonstrate Adaptability: Include projects that show you can adapt your style to different briefs and audiences.

Challenge Preparation:

• Design Brief Interpretation: Be ready to receive a hypothetical design brief and outline your approach to tackling it.

• Brand Consistency: Practice thinking about how to maintain brand integrity across various marketing materials.

• Problem-Solving Scenarios: Prepare for questions about how you would handle design revisions, tight deadlines, or conflicting feedback.

📝 Enhancement Note: The portfolio review is the most critical stage for this role. Candidates should prepare to articulate their design thinking and demonstrate how their creative output aligns with business objectives and brand identity.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: For image manipulation, digital compositing, and web graphics.
  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • InDesign: For layout design of print materials (brochures, menus, presentations).
  • After Effects: For motion graphics, animations, and video elements.

• Microsoft Office Suite / Google Workspace: For general document creation, presentations, and collaboration.

Analytics & Reporting:

• While not a primary user, understanding basic analytics for digital assets (e.g., click-through rates on web banners, engagement on social media graphics) would be beneficial. CRM & Automation:

• Not directly involved, but an understanding of how design assets integrate into email marketing platforms or social media management tools is advantageous.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. Experience with motion graphics software is a significant plus, indicating a move towards more dynamic digital content.

👥 Team Culture & Values

Operations Values:

• Excellence: A commitment to delivering high-quality, polished creative work that reflects the luxury standards of NoMad Singapore and Hilton.

• Creativity & Innovation: Encouraging original ideas and fresh perspectives to keep the brand visually engaging and contemporary.

• Collaboration: Working effectively within the marketing team and with other hotel departments to achieve shared goals.

• Brand Stewardship: Acting as a guardian of the NoMad and Hilton brand identities, ensuring consistency and integrity in all visual communications.

• Guest Focus: Understanding that design ultimately serves to enhance the guest experience and drive business objectives.

Collaboration Style:

• Open communication and constructive feedback are likely encouraged within the marketing team.

• The role requires close collaboration with marketing managers to interpret briefs and with other hotel departments to understand their specific creative needs.

• A proactive approach to seeking input and providing design solutions will be valued.

📝 Enhancement Note: The culture will blend Hilton's global hospitality values with the specific artistic and luxurious identity of the NoMad brand, requiring a designer who is both professional and creatively inspired.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creative Innovation: Ensuring all designs adhere to strict brand guidelines while still being fresh and engaging for a luxury audience.

• Managing Multiple Stakeholder Requests: Juggling design needs from various departments within the hotel, each with potentially different priorities.

• Keeping Pace with Digital Trends: Rapidly evolving digital platforms and design trends require continuous learning and adaptation.

• High Standards of Luxury: Meeting the exacting visual expectations of a high-end luxury hotel brand.

Learning & Development Opportunities:

• Access to Hilton's Learning Platform: Online courses for software skills, design trends, and marketing best practices.

• Industry Workshops & Webinars: Opportunities to attend events focused on graphic design, branding, and hospitality marketing.

• Mentorship: Potential for guidance from senior marketing leaders or experienced designers within the Hilton network.

• Exposure to Diverse Projects: Working on a wide array of creative projects across different hotel functions provides broad experience.

📝 Enhancement Note: The challenges highlight the need for a designer who is not only skilled but also adaptable, strategic, and capable of managing complex requirements within a high-stakes luxury environment.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a visual identity for a new campaign or initiative." (Focus on stages: brief, research, concept, execution, feedback, finalization.)

• "How do you ensure your designs align with a brand's luxury positioning and target audience?" (Discuss understanding brand guidelines, market research, and aesthetic choices.)

• "Walk us through a project from your portfolio where you had to balance creative vision with specific client requirements or constraints." (Prepare a detailed case study from your portfolio.) Company & Culture Questions:

• "What appeals to you about the NoMad brand and Hilton's commitment to hospitality?" (Research NoMad's artistic and luxurious identity, and Hilton's values.)

• "How do you handle creative feedback or revisions that you might not initially agree with?" (Focus on professionalism, understanding feedback, and finding collaborative solutions.)

• "How do you stay updated on the latest design trends and technologies, particularly within the luxury and hospitality sectors?" (Mention specific resources, blogs, or industry events.) Portfolio Presentation Strategy:

• Structure is Key: Organize your presentation logically. Start with an introduction to your background, then present 3-5 selected projects.

• Quantify Impact: Whenever possible, mention any measurable results of your designs (e.g., increased engagement, click-through rates, positive feedback).

• Be Concise: Respect the interviewer's time. Practice your presentation to ensure it flows smoothly and stays within the allotted time.

• Engage Your Audience: Be enthusiastic and ready to answer questions about your work and your design philosophy.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating an understanding of luxury branding, the hospitality industry, and the ability to articulate design strategy and process.

📌 Application Steps

To apply for this Graphic & Creative Designer position:

• Submit your application through the Hilton careers portal via the provided link.

• Ensure your resume is tailored to highlight relevant design experience, software proficiency, and any experience in hospitality or luxury brands.

• Prepare your digital portfolio to be easily accessible and well-organized, showcasing your best work relevant to the role's requirements.

• Practice presenting your portfolio, focusing on explaining your design process, strategic thinking, and the outcomes of your projects.

• Research the NoMad Singapore brand, its unique aesthetic, and Hilton's commitment to hospitality to demonstrate cultural fit and understanding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions to provide a comprehensive overview for operations professionals. All details, especially regarding compensation, specific responsibilities, and benefits, should be verified directly with the hiring organization during the application and interview process.