Global UX and Content Sr Designer

📍 Job Overview

Job Title: Global UX and Content Sr Designer

Company: Donaldson

Location: Aguascalientes, Mexico

Job Type: Full time

Category: User Experience (UX) / User Interface (UI) Design & Content Strategy

Date Posted: 2026-08-26

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• This role is instrumental in defining and executing the global User Experience (UX) and User Interface (UI) design, alongside the Content Strategy for Donaldson's e-commerce platform, aiming to elevate the digital purchasing path for end customers.

• The position requires a strategic thinker and hands-on designer to understand user behavior, identify friction points, and implement data-driven improvements across digital channels.

• It involves leading user research initiatives, information architecture, interaction design, and visual design to create seamless and engaging customer journeys.

• The Sr. Designer will be responsible for developing and implementing the e-commerce content strategy and a comprehensive shop communication plan for both internal and external stakeholders, ensuring alignment with global marketing campaigns.

• This role necessitates a strong understanding of e-commerce best practices, customer journey mapping, and the ability to translate business objectives into intuitive digital experiences.

📝 Enhancement Note: While the title mentions "Global UX and Content Sr Designer," the core responsibilities and required skills heavily lean into e-commerce UX/UI and content strategy. The role is specialized for the digital purchasing experience rather than a broad UX/Content role across all company digital assets. The "Sr" designation implies a need for seasoned expertise in these specific domains.

📈 Primary Responsibilities

• Own and lead the design and strategy for the global e-commerce platform's UX/UI, ensuring it meets and exceeds customer expectations.

• Conduct comprehensive user research, including Voice of Customer (VOC), Net Promoter Score (NPS), surveys, feedback forms, and usability testing, to identify pain points and opportunities.

• Develop and supervise wireframes, prototypes, and visual designs for e-commerce functionalities, ensuring adherence to best practices.

• Define and implement the e-commerce content strategy, creating relevant materials focused on the end customer's digital purchasing journey.

• Design and execute a global shop communication plan for internal and external stakeholders, aligning with marketing campaigns and brand messaging.

• Analyze customer journeys and perform customer mapping exercises to uncover critical pain points and areas for optimization.

• Manage and execute global e-commerce social media planning, ensuring consistent brand presence and engagement.

• Apply web analytics to monitor user behavior, measure the effectiveness of UX/UI designs, and inform iterative improvements.

• Bring and implement e-commerce UX/UI and content best practices to drive innovation and enhance the digital customer experience.

• Collaborate with cross-functional teams, including marketing, IT, and sales, to ensure seamless integration of UX/UI and content strategies with overall business objectives.

📝 Enhancement Note: The responsibilities highlight a dual focus on both the strategic definition and the tactical execution of UX/UI design and content for the e-commerce platform. The emphasis on "owning" and "leading" suggests a senior-level individual contributor role with significant autonomy.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and proven experience in UX/UI design, content strategy, and e-commerce are paramount. A degree in Design, Human-Computer Interaction, Marketing, Communications, or a related field is often preferred.

Experience: 5-10 years of progressive experience in User Experience (UX) and User Interface (UI) design, with a significant focus on e-commerce platforms. Proven experience in developing and executing content strategies for digital channels is essential.

Required Skills:

• UX/UI Design Expertise: Proficient in wireframing, prototyping, interaction design, and visual design for web and mobile e-commerce platforms.

• User Research Methodologies: Demonstrated experience with User Research Strategies including VOC, NPS, surveys, feedback forms, usability testing, and Design Thinking.

• E-commerce Analytics: Strong understanding and practical application of Web Analytics for e-commerce, including proficiency with tools like Google Analytics or similar platforms.

• Content Strategy Development: Ability to develop, implement, and manage content strategies aligned with customer journeys and business goals.

• Copywriting: Excellent copywriting skills for digital platforms, product descriptions, marketing materials, and user interface text.

• Audiovisual Design & Production: Familiarity with audiovisual design and production software for creating engaging digital content.

• Microsoft Office Suite: Advanced proficiency in Excel, PowerPoint, Word, and Outlook for reporting, presentations, and communication.

• Advanced English Proficiency: Fluent in spoken and written English, essential for a global role and effective communication.

• Design Thinking Principles: Applied knowledge of Design Thinking methodologies to solve complex user problems.

• A/B Testing & Benchmarking: Experience in conducting A/B tests and performance benchmarking to optimize user experiences.

• Heatmap Analysis: Ability to interpret heatmap data to understand user interaction patterns.

Preferred Skills:

• AI Generative Content Tools: Experience with AI tools for content creation and optimization.

• AI Prompting: Skill in crafting effective prompts for AI generative content tools.

• Digital Marketing Fundamentals: Understanding of digital marketing principles and how they integrate with e-commerce UX and content.

• SCRUM/Agile Methodologies: Experience working within Agile development environments, particularly SCRUM.

• Social Media Management Platforms: Familiarity with social media planning and management tools (e.g., Marketing Hubs).

• Customer Journey Mapping: Advanced skills in mapping and analyzing customer journeys for pain point discovery.

📝 Enhancement Note: The "Preferred Qualifications" list specific emerging technologies like AI generative content tools and AI prompting, indicating the company's forward-thinking approach and desire for candidates who can leverage these for content creation and optimization. The inclusion of SCRUM/Agile suggests a preference for candidates who can integrate into a fast-paced, iterative product development cycle.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• E-commerce Case Studies: A robust portfolio showcasing successful e-commerce UX/UI design projects, detailing the problem, your approach, design solutions, and measurable outcomes.

• Content Strategy Examples: Demonstrations of developed and implemented content strategies for digital platforms, including examples of content types, messaging frameworks, and their impact.

• User Research & Analysis: Evidence of user research conducted, including methodologies used, key insights derived, and how these insights informed design decisions and content strategy.

• Process Improvement Documentation: Portfolios should highlight instances where your work led to significant improvements in user engagement, conversion rates, or customer satisfaction on e-commerce platforms.

• Cross-functional Collaboration: Examples of how you've collaborated with marketing, development, and other teams to bring UX/UI and content initiatives to life.

Process Documentation:

• Workflow Design: Ability to document and articulate design and content workflows, from ideation and research through to implementation and iteration.

• System Implementation Standards: Understanding of how UX/UI and content integrate with e-commerce platforms and associated systems (e.g., CMS, PIM, Analytics).

• Performance Measurement: Clear methods for measuring the success of UX/UI designs and content initiatives, using key performance indicators (KPIs) and analytics.

• Iterative Improvement Cycles: Documentation of processes for continuous improvement based on user feedback, analytics, and market trends.

📝 Enhancement Note: Given the "Sr Designer" title and the focus on e-commerce, a strong portfolio is critical. It should not just present visual designs but also demonstrate strategic thinking, problem-solving skills, and the ability to measure impact. The emphasis on "process documentation" suggests that candidates should be able to articulate their methodologies clearly, not just show finished products.

💵 Compensation & Benefits

Salary Range: For a Senior UX and Content Designer with 5-10 years of experience in Aguascalientes, Mexico, the estimated annual salary range is typically between MXN $600,000 to MXN $950,000. This range can vary based on specific skills, the depth of e-commerce experience, and the candidate's negotiation capabilities.

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage for employees and potentially dependents.

• Retirement Savings Plan: Contribution-based retirement plan or equivalent local savings programs.

• Paid Time Off: Generous vacation days, sick leave, and national holidays.

• Professional Development: Opportunities for training, workshops, conferences, and access to online learning platforms to enhance UX/UI and content strategy skills.

• Performance Bonuses: Potential for annual bonuses based on individual and company performance.

• Relocation Assistance: May be offered for candidates relocating to Aguascalientes.

• Employee Assistance Program (EAP): Support services for personal and professional well-being.

Working Hours: Standard full-time work schedule, typically 40 hours per week. While the role is on-site, there may be some flexibility offered by management for work-life balance, though core hours will be expected to ensure collaboration.

📝 Enhancement Note: Salary estimates are based on research of senior UX/UI design and content strategy roles in Mexico, specifically in major industrial and tech hubs like Aguascalientes. Cost of living and average compensation for specialized digital roles were considered. Benefits are standard for multinational corporations operating in Mexico and are tailored to attract experienced professionals in the design and digital marketing space.

🎯 Team & Company Context

🏢 Company Culture

Industry: Donaldson operates in the Industrial Filtration industry, a sector critical for manufacturing, healthcare, electronics, and beyond. This means the e-commerce platform supports a B2B and potentially B2C audience looking for technical solutions.

Company Size: Donaldson is a large, established global company (indicated by its multiple locations and broad employee base). This suggests a structured environment with established processes, but also opportunities for impact within specific divisions or platforms.

Founded: Founded in 1915, Donaldson has a long history of innovation and stability, indicating a company that values long-term growth and technological advancement.

Team Structure:

• The role likely sits within the Digital or E-commerce department, reporting to a Digital Product Manager, E-commerce Lead, or Head of Digital Experience.

• The Sr. Designer will collaborate closely with e-commerce marketing, IT/development teams, product management, and potentially global marketing teams.

• The team is expected to be cross-functional, with members specializing in various aspects of digital product development and strategy. Methodology:

• Data-Driven Decision Making: The emphasis on web analytics, user research, and A/B testing suggests a strong reliance on data to inform design and content decisions.

• Agile/Iterative Development: Preferred skills in SCRUM/Agile indicate a preference for iterative design and development cycles, allowing for quick adaptation to user feedback and market changes.

• Customer-Centric Design: The core responsibilities revolve around understanding and meeting customer needs throughout their digital purchasing journey.

Company Website: https://www.donaldson.com/

📝 Enhancement Note: Understanding Donaldson's industry (filtration) is key. The e-commerce platform likely serves professionals seeking technical products, requiring clear, detailed, and accurate content, alongside intuitive navigation for complex product selections. The company's long history implies a stable work environment but also potentially a need for the UX/Content designer to drive modern digital experiences.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior individual contributor role. It signifies a level of expertise where the professional is expected to lead projects, mentor junior team members (if any), and independently drive significant aspects of the e-commerce digital experience. The "Sr" title implies a deep understanding of UX/UI principles, content strategy, and e-commerce best practices.

Reporting Structure: The role likely reports into a Digital Product Manager, E-commerce Manager, or a Director of Digital Experience/Marketing. This structure places the role within a strategic digital function, with opportunities for visibility to senior leadership.

Operations Impact: The Sr. Designer's work directly impacts revenue by enhancing the online customer purchasing experience, improving conversion rates, and potentially increasing customer lifetime value through effective content and user journeys. This role is critical for Donaldson's digital sales channel performance.

Growth Opportunities:

• Leadership Track: Potential to grow into a Lead UX Designer, UX Manager, or Head of Digital Experience role, managing a team and broader digital strategy.

• Specialization: Opportunity to deepen expertise in specific areas like AI-driven content personalization, advanced e-commerce analytics, or global UX strategy.

• Cross-Functional Mobility: Potential to move into Product Management, Digital Marketing Strategy, or related roles within the broader organization.

• Global Exposure: As a global role, there's potential for increased responsibility over different regions or product lines within Donaldson's e-commerce ecosystem.

📝 Enhancement Note: The "Sr" designation is crucial. Candidates should be prepared to demonstrate not just execution skills but also strategic thinking, problem-solving capabilities, and the ability to influence without direct authority. Growth opportunities will likely involve taking on more strategic ownership or leadership responsibilities within the digital domain.

🌐 Work Environment

Office Type: The role is on-site in Aguascalientes, Mexico. This implies a traditional office environment, likely in a modern facility that supports collaboration and focused work.

Office Location(s): Aguascalientes, Mexico. This location is a significant industrial and technological hub in Mexico, offering a vibrant professional community.

Workspace Context:

• Collaborative Spaces: The office is expected to have meeting rooms and common areas conducive to brainstorming sessions and cross-functional discussions, essential for UX and content development.

• Technology Access: Employees will have access to necessary hardware, software, and network infrastructure to perform their duties, including design tools and analytics platforms.

• Team Interaction: Opportunities for direct interaction with colleagues in digital, marketing, IT, and potentially product development teams, fostering a dynamic and integrated work environment.

Work Schedule: A standard 40-hour work week is expected, with potential for some flexibility. The on-site nature requires consistent presence for team collaboration and project engagement.

📝 Enhancement Note: The on-site requirement means candidates should be prepared for a traditional office setup. The Aguascalientes location suggests a professional environment within a region known for manufacturing and technology, implying a serious and productive atmosphere.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Talent Acquisition will review applications and resumes, looking for alignment with core requirements and keywords.

• Hiring Manager Interview: An in-depth discussion with the hiring manager to assess experience, strategic thinking, problem-solving skills, and cultural fit. This is where your understanding of e-commerce UX/UI and content strategy will be deeply probed.

• Portfolio Presentation: A critical stage where you will present a curated selection of your work. Be prepared to walk through 2-3 key projects, detailing your role, process, challenges, solutions, and quantifiable results. Focus on e-commerce case studies.

• Technical/Skills Assessment: This might involve a practical exercise or a discussion about specific tools and methodologies (e.g., how you'd approach a specific e-commerce problem, your process for user research).

• Cross-functional Team Interview: Meet with key stakeholders from marketing, IT, or product teams to assess collaboration style and ability to work across departments.

• Final Interview/Offer: Final discussion with senior leadership or HR for offer extension.

Portfolio Review Tips:

• Curate for E-commerce: Select projects that are most relevant to e-commerce UX/UI design and content strategy. Showcase end-to-end product design, not just UI mockups.

• Tell a Story: For each case study, clearly articulate the business problem, your specific contributions, the design/content process, key decisions, challenges faced, and the resulting impact (use metrics!).

• Showcase Process: Detail your research methodologies, wireframing, prototyping, user testing, and content strategy development. Explain why you made certain choices.

• Quantify Impact: Whenever possible, use data (e.g., conversion rate improvements, user satisfaction scores, time-on-task reduction, engagement metrics) to demonstrate the value of your work.

• Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate.

Challenge Preparation:

• E-commerce Scenario: Be prepared for a hypothetical e-commerce challenge. Think about how you would approach improving a specific aspect of an online store (e.g., checkout process, product discovery, content engagement).

• Content Strategy: Consider how you would develop content for a new product launch or a global marketing campaign on an e-commerce platform.

• User Research Plan: Outline how you would research user needs for a specific e-commerce feature.

• Tool Proficiency: Be ready to discuss your experience with key UX/UI and analytics tools.

📝 Enhancement Note: The interview process will heavily scrutinize your portfolio and your ability to articulate your design and content process, especially in an e-commerce context. Demonstrating quantifiable results and a customer-centric approach will be paramount.

🛠 Tools & Technology Stack

Primary Tools:

• UX/UI Design Software: Proficiency in industry-standard tools such as Figma, Sketch, Adobe XD, or similar for wireframing, prototyping, and visual design.

• Prototyping Tools: Experience with tools like InVision, Axure, or the prototyping features within design suites.

• Audiovisual Design/Production Software: Familiarity with tools for creating and editing visual assets, potentially including Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects).

• Microsoft Office Suite: Advanced usage of Excel, PowerPoint, Word, and Outlook for daily tasks, reporting, and presentations.

Analytics & Reporting:

• Web Analytics Platforms: Strong experience with tools like Google Analytics, Adobe Analytics, or similar for tracking user behavior, conversion rates, and campaign performance on e-commerce sites.

• Heatmapping & User Session Tools: Familiarity with tools like Hotjar, Crazy Egg, or similar for visualizing user interaction patterns.

• A/B Testing Tools: Experience with platforms like Google Optimize, Optimizely, or built-in e-commerce platform testing features.

CRM & Automation:

• CRM Systems (General Understanding): While not explicitly a CRM role, understanding how UX/UI and content impact customer data within a CRM (e.g., Salesforce) is beneficial.

• Content Management Systems (CMS): Experience working with or understanding CMS platforms for managing e-commerce content.

• Marketing Automation Platforms (General Understanding): Familiarity with how e-commerce content and UX can integrate with marketing automation workflows.

📝 Enhancement Note: The job description explicitly lists "Web Analytics for eCommerce," "Audiovisual design and production software," and "Microsoft Office." Preferred skills include "AI generative content tools" and "Digital Marketing." Candidates should be prepared to discuss their proficiency and experience with these specific tool categories.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep commitment to understanding and serving the needs of the end customer throughout their digital purchasing journey.

• Data-Driven Excellence: A belief in using data, analytics, and user research to inform decisions and drive continuous improvement in UX/UI and content.

• Innovation & Forward-Thinking: Encouraging the exploration and adoption of new technologies and methodologies, such as AI generative content tools, to enhance digital experiences.

• Collaboration & Cross-Functional Partnership: Valuing strong working relationships with marketing, IT, product, and other departments to achieve shared goals.

• Quality & Detail: Maintaining high standards in design execution, content accuracy, and overall user experience to reflect Donaldson's brand and technical expertise.

Collaboration Style:

• Agile & Iterative: Working within agile frameworks to foster rapid iteration, feedback, and adaptation.

• Open Communication: Encouraging transparent and direct communication across teams to ensure alignment and resolve issues efficiently.

• Shared Ownership: Promoting a sense of shared responsibility for the success of the e-commerce platform, where UX, content, and marketing work cohesively.

• Feedback Integration: Actively seeking and incorporating feedback from stakeholders and users to refine designs and content strategies.

📝 Enhancement Note: Donaldson's culture, as inferred from its industry and global presence, likely emphasizes professionalism, technical expertise, and a commitment to quality. The "Sr Designer" role will need to embody these values while also driving innovation in the digital space.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Global Needs with Local Nuances: Designing and creating content that resonates across diverse global markets while maintaining a consistent brand experience.

• Integrating Emerging Technologies: Effectively incorporating AI tools and other new technologies into existing workflows and strategies without compromising quality or user trust.

• Driving Adoption of New Designs/Strategies: Persuading stakeholders and users to embrace new UX/UI patterns or content approaches, especially in a large, established organization.

• Measuring ROI of UX/Content Initiatives: Clearly demonstrating the tangible business impact and ROI of design and content efforts to secure continued investment and support.

• Keeping Pace with E-commerce Trends: Continuously adapting to the rapidly evolving landscape of e-commerce, digital marketing, and user expectations.

Learning & Development Opportunities:

• Advanced UX/UI Training: Access to specialized courses or certifications in areas like interaction design, usability testing, or accessibility.

• AI & Content Technology Workshops: Opportunities to learn and experiment with the latest AI tools for content generation, personalization, and optimization.

• E-commerce Strategy & Analytics: Deepening knowledge in e-commerce best practices, conversion rate optimization (CRO), and advanced web analytics.

• Cross-Functional Project Leadership: Taking on leadership roles in complex, cross-functional digital initiatives.

• Mentorship: Opportunities to be mentored by senior leaders or to mentor junior designers and content creators.

📝 Enhancement Note: The challenges presented are typical for a senior role in a global company navigating digital transformation. The growth opportunities are framed to align with the specific skills required for this role and potential career progression within a large organization.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a comprehensive content strategy for a global e-commerce platform. How would you ensure it aligns with user journeys and marketing campaigns?"

• "How would you approach identifying and prioritizing UX friction points on an e-commerce website? Walk us through a recent example from your portfolio."

• "Imagine we are launching a new filtration product. How would you design the user experience and create the content to best support its purchase on our e-commerce site?"

• "What is your experience with AI generative content tools and AI prompting? How could these be leveraged to improve our e-commerce content and user experience?"

• "How do you measure the success of your UX/UI designs and content initiatives? What KPIs do you focus on, and how do you present this data to stakeholders?" Company & Culture Questions:

• "What do you know about Donaldson and the industrial filtration industry? How does that inform your approach to e-commerce UX and content?"

• "How do you stay updated on the latest e-commerce UX/UI trends and best practices, especially in a B2B context?"

• "Describe a time you had to collaborate with a cross-functional team (e.g., marketing, IT) to deliver a digital project. What were the challenges, and how did you overcome them?"

• "How do you approach user research to understand diverse customer needs across different global regions?" Portfolio Presentation Strategy:

• Focus on Impact: For each project, start with the business objective and the quantifiable results achieved.

• Detail Your Role: Clearly define your specific responsibilities and contributions, especially if working in a team.

• Explain Your 'Why': Articulate the reasoning behind your design decisions and content choices, referencing user research and data.

• Showcase Process: Walk through your research, ideation, design, and testing phases, highlighting your problem-solving approach.

• Prepare for Q&A: Anticipate questions about your process, decision-making, and how you handle constructive criticism.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, a deep understanding of e-commerce specific challenges, and the ability to leverage data and emerging technologies. The portfolio presentation is a critical component, so practice is essential.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Workday link: https://donaldson.wd115.myworkdayjobs.com/DonaldsonCareers/job/Aguascalientes/Global-UX-and-Content-Sr-Designer_JR-27658

• Tailor Your Resume: Highlight keywords and responsibilities from the job description, especially those related to e-commerce UX/UI, content strategy, user research, analytics, and AI tools. Quantify achievements wherever possible.

• Curate Your Portfolio: Select 2-3 strong e-commerce case studies that showcase your end-to-end design process, strategic thinking, and measurable impact. Ensure it's easily accessible (e.g., a personal website or PDF).

• Prepare Your Narrative: Practice articulating your experience and portfolio projects clearly and concisely, focusing on problem-solving, user advocacy, and business results. Be ready to discuss your approach to global e-commerce challenges.

• Research Donaldson: Understand their business, products, and current digital presence. Consider how your skills can contribute to their specific industry and goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.