Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Czechia

Job Type: PART_TIME

Category: Web Design / UI/UX Operations

Date Posted: 2026-07-30T08:51:14.314

Experience Level: 2-5 years

Remote Status: Remote Solely

🚀 Role Summary

• Focus on designing high-converting marketing pages, landing pages, and conversion-driven layouts for the Tendem project (tendem.ai).

• Translate brand assets and concepts into clean, on-brand, and implementation-ready web designs, ensuring visual consistency across digital touchpoints.

• Prepare and package production-ready files for seamless handoff to developers or no-code platforms, adhering to strict layout quality standards.

• Collaborate closely with the Tendem project team to ensure all web-based materials are polished and aligned with the broader brand ecosystem.

📝 Enhancement Note: This role is framed as a "Freelance Web Designer" but within the context of Revenue Operations and GTM, the core function aligns with creating assets that directly impact conversion rates and customer acquisition. The emphasis on "high-converting," "conversion-driven layouts," and "pitch-style landing pages" positions this role as a critical component of the Go-To-Market (GTM) operations, supporting lead generation and sales enablement through effective web design. The "Operations" aspect is derived from the direct impact on business objectives and the structured process of design delivery.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts, optimizing for lead generation and user engagement.

• Translate core brand assets and social media visuals into responsive web layouts, structured components, and sections that can be efficiently implemented by developers or no-code tools, ensuring a cohesive brand experience.

• Prepare and securely package production-ready files, including organizing Figma frames, exporting assets, and detailing technical specifications for seamless developer handoff and implementation.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social media materials, maintaining brand integrity across all communication channels.

• Enforce rigorous layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to final delivery, minimizing post-delivery revisions.

📝 Enhancement Note: The responsibilities are framed to highlight the operational aspects of design delivery – focusing on efficiency, standardization, and direct business impact (conversion). The emphasis on "production-ready files," "seamless handoff," and "quality standards" points to a structured design operations workflow.

🎓 Skills & Qualifications

Education: Bachelor's or Master's Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or related creative/technical fields is a plus.

Experience: At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.

Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends that drive user action.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer), facilitating smooth workflow integration.

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks for a unified brand message.

• Visual Communication: Strong ability to convey complex information clearly and attractively through design.

• Typography: A keen understanding of typography principles for readability and aesthetic appeal in web layouts. Preferred Skills:

• Experience with no-code platforms like Webflow or Framer for implementation understanding.

• Familiarity with AI technologies and their application in web design or product presentation.

• Experience working on projects with a strong focus on AI technologies and innovation.

📝 Enhancement Note: The required skills are heavily focused on practical application and direct contribution to business goals, particularly conversion. The emphasis on Figma and developer handoff highlights the operational efficiency expected from the designer.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers demonstrating clear hierarchy and strong typography.

• Case studies that showcase the process of transforming rough prompts, AI-generated drafts, or existing brand systems into structured, implementation-ready web designs.

• Examples demonstrating a user-centric, conversion-minded approach, highlighting how design decisions aimed to improve user experience and drive desired actions.

• Visual evidence of maintaining absolute visual consistency across different digital touchpoints (web pages, PDFs, social media). Process Documentation:

• Showcase of workflow for translating textual briefs into visual web designs, detailing stages from concept to final asset delivery.

• Examples of how design specifications are prepared for developer handoff, including annotations, asset export strategies, and component organization within Figma.

• Demonstrations of quality assurance processes for web designs, including checks for responsiveness, spacing, clarity, and adherence to modern design trends.

📝 Enhancement Note: The portfolio requirements are critical for this role. The emphasis is not just on aesthetics but on demonstrating a structured design process, conversion-driven outcomes, and efficient handoff capabilities, which are hallmarks of operational excellence in design.

💵 Compensation & Benefits

Salary Range: Up to $40 per hour equivalent, dependent on experience and project scope.

• Methodology: This estimate is based on the provided information of "up to $40 per hour equivalent" and understanding of freelance web design rates for experienced professionals in regions with a cost of living comparable to or higher than the Czech Republic, considering the specific skill set required (Figma, conversion design, developer handoff). The upper limit is used as the benchmark.

Benefits:

• Flexible Part-Time Schedule: Approximately 10-20 hours per week during active project phases, offering work-life balance.

• Remote Work: Full autonomy to work from any location in Czechia.

• Project-Based Engagement: Opportunity to work on innovative AI technology projects.

• Professional Development: Exposure to real-world AI use cases and advanced development efforts.

• Potential for ongoing project work based on performance and project needs.

Working Hours: Estimated 10–20 hours per week during active project phases. This is an estimate, not a guaranteed workload.

📝 Enhancement Note: The salary is presented as an hourly equivalent, common for freelance roles. Benefits focus on flexibility and remote work, which are key attractors for freelance operations professionals. The estimated weekly hours provide a clear expectation of the workload.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / AI Development / Specialist Connections Platform. Mindrift operates at the intersection of AI innovation and human expertise, connecting global professionals with cutting-edge AI projects. This context suggests a fast-paced, forward-thinking environment focused on delivering high-quality technological solutions.

Company Size: Not explicitly stated, but the "Tendem project" implies a focused initiative within Mindrift, potentially a dedicated team or a significant undertaking. The nature of freelance roles suggests a flexible workforce model.

Founded: Not specified in the provided data.

Team Structure:

• The Web Designer will be part of the Tendem project team, working on specific web design deliverables for the tendem.ai platform.

• The role involves close collaboration with developers and potentially project managers or stakeholders responsible for product marketing and GTM strategy.

• The structure likely emphasizes autonomy and clear communication channels for freelancers to integrate effectively with the core team. Methodology:

• Data-Driven Design: Emphasis on creating "high-converting" and "conversion-driven" layouts, indicating a focus on measurable outcomes and user behavior analysis.

• Agile Project Execution: The part-time, freelance nature, and estimated weekly hours suggest an agile approach to project delivery, with tasks assigned based on immediate project needs.

• Quality Assurance Focus: Rigorous verification of responsiveness, spacing, clarity, and adherence to trends prior to delivery points to a commitment to design excellence and operational rigor.

Company Website: https://mindrift.ai/

📝 Enhancement Note: The company context is built around Mindrift's mission to connect specialists with AI projects. For a web designer, this implies working on projects that are at the forefront of technology, requiring a keen understanding of how to visually represent innovative concepts to a professional audience. The "Tendem project" suggests a specific product focus where this role's output will be directly visible.

📈 Career & Growth Analysis

Operations Career Level: This freelance role is positioned at an experienced individual contributor level, requiring at least 2 years of specialized experience. It's ideal for a designer who excels in a specific niche (conversion-focused web design) and can operate autonomously.

Reporting Structure: The Web Designer will likely report to a project lead or a marketing/product manager overseeing the Tendem project. Direct reporting to a dedicated "Revenue Operations" or "GTM Operations" lead is unlikely given the freelance nature, but the work product will directly feed into these functions.

Operations Impact: The designer's work directly impacts the effectiveness of marketing pages and landing experiences, which are crucial for lead generation, user acquisition, and ultimately, revenue. By creating high-converting designs, the role contributes to the overall success of the Tendem project's GTM strategy.

Growth Opportunities:

• Skill Specialization: Deepen expertise in conversion-rate optimization (CRO) through design, focusing on user behavior and A/B testing principles applied to web layouts.

• Project Variety: Gain exposure to diverse AI technology projects through the Mindrift platform, expanding the portfolio with innovative use cases.

• No-Code Tool Mastery: Enhance proficiency with platforms like Webflow and Framer, becoming a go-to specialist for rapid web implementation.

• Brand System Development: Contribute to refining and expanding brand guidelines for digital products, influencing visual strategy.

📝 Enhancement Note: The growth analysis focuses on how this freelance role can serve as a stepping stone for further specialization within design operations, particularly in areas that directly influence revenue and GTM success.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for a distributed workforce, offering maximum flexibility.

Office Location(s): Primarily within Czechia, as specified by locations_derived: ["Czechia"]. The role is telecommuting, meaning the physical office is not a factor for the employee.

Workspace Context:

• Independent Workspace: Requires a dedicated, professional workspace conducive to focused design work and video conferencing.

• Digital Collaboration Tools: Reliance on tools like Figma, Slack, and potentially project management software for communication and asset sharing.

• Flexible Hours: The part-time, freelance nature allows for self-management of working hours, provided deadlines are met and availability for key meetings is maintained.

Work Schedule: Flexible, with an estimated commitment of 10–20 hours per week during active project phases. The schedule should accommodate collaboration with team members who may be in different time zones but primarily within European working hours.

📝 Enhancement Note: The remote and flexible nature of the work environment is a key aspect. For operations roles, this often translates to a need for strong self-discipline, time management, and proactive communication to maintain alignment with the team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio link to assess experience, skill relevance, and quality of previous work, especially for landing pages and marketing sites.

• Portfolio Deep Dive: A dedicated session to walk through selected case studies from the portfolio, focusing on design process, problem-solving, conversion strategies, and developer handoff procedures.

• Technical/Skills Assessment: Potential for a small design challenge or a discussion on Figma best practices, responsive design implementation, and conversion principles.

• Cultural/Project Fit: Discussion about working style, communication preferences, ability to work independently, and understanding of the Tendem project's goals.

Portfolio Review Tips:

• Highlight Conversion Impact: For each relevant project, clearly articulate the design's objective (e.g., lead generation, sign-ups) and any quantifiable results or how the design aimed to achieve those results.

• Showcase Process: Include wireframes, user flows, or conceptual sketches to demonstrate the thought process behind the final design, especially for projects originating from rough prompts.

• Detail Developer Handoff: Specifically mention or show how assets were prepared and handed off, and if possible, include examples of how the design was implemented to ensure fidelity.

• Brand Consistency Examples: Include examples where you successfully translated a brand's identity across multiple web touchpoints.

• Figma Proficiency: Be ready to discuss your Figma workflow, component systems, and auto-layout strategies.

Challenge Preparation:

• Design a Micro-Landing Page: Prepare to design a simple, high-converting landing page for a hypothetical AI product, focusing on clear messaging, a strong call-to-action, and mobile responsiveness within a limited timeframe.

• Figma Best Practices: Be ready to discuss or demonstrate your approach to creating scalable design systems, using auto-layout effectively, and preparing files for developer export.

• Conversion Principles: Articulate your understanding of key elements that drive conversion on landing pages and how you would apply them in a design.

📝 Enhancement Note: The application process emphasizes the portfolio as the primary tool for demonstrating operational design capabilities. The tips focus on showcasing impact, process, and technical proficiency relevant to business outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all UI/web design work, including creating scalable layouts, auto-layout components, design systems, and preparing for handoff. Proficiency in advanced Figma features is expected.

• Webflow / Framer (or similar no-code platforms): Understanding how designs are implemented on these platforms is crucial for effective developer handoff and creating implementation-ready designs.

• Adobe Creative Suite (Photoshop, Illustrator): May be used for asset creation, manipulation, or specific graphic design tasks, though Figma is primary for web UI.

Analytics & Reporting:

• While not a direct responsibility, understanding how design impacts metrics from tools like Google Analytics, Hotjar, or A/B testing platforms (e.g., Optimizely, VWO) is beneficial for a conversion-focused designer. Awareness of these tools helps in designing for measurable outcomes. CRM & Automation:

• Not directly applicable to this role's core design responsibilities, but an awareness of how web forms and landing pages integrate with CRMs (like Salesforce, HubSpot) for lead capture is advantageous.

📝 Enhancement Note: The technology stack clearly prioritizes design tools, with a strong emphasis on Figma and an understanding of no-code implementation platforms, reflecting the operational need for efficient and implementable design solutions.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering high-quality, polished, and production-ready designs that meet stringent standards for responsiveness, clarity, and brand consistency.

• Conversion-Mindedness: A deep understanding that design directly impacts business objectives, with a focus on creating layouts that drive user action and achieve marketing goals.

• Efficiency & Speed: The ability to work independently, troubleshoot issues quickly, and deliver assets fast, essential for a freelance role in a dynamic project environment.

• Collaboration & Communication: Proactive engagement with project teams, clear articulation of design decisions, and effective handoff processes to ensure seamless integration.

Collaboration Style:

• Autonomous yet Connected: Expected to work independently but remain responsive to project needs and communication from the Tendem team.

• Feedback Integration: Openness to receiving and acting on feedback to refine designs and ensure alignment with project objectives.

• Process-Oriented: A structured approach to design and handoff, valuing clear documentation and standardized workflows for efficiency.

📝 Enhancement Note: The culture and values emphasize autonomy, quality, efficiency, and a results-oriented approach, which are critical for successful freelance operations professionals.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Ambiguity into Clarity: Converting rough prompts or AI-generated drafts into clear, compelling, and on-brand web designs requires strong interpretative and creative problem-solving skills.

• Maintaining Brand Consistency: Ensuring visual coherence across various digital assets and platforms, especially when working with evolving brand guidelines or on new projects.

• Balancing Speed and Quality: Delivering production-ready assets quickly without compromising on design integrity, responsiveness, and conversion optimization.

• Remote Collaboration: Effectively communicating and collaborating with a distributed team, ensuring all stakeholders are aligned on design direction and deliverables.

Learning & Development Opportunities:

• Advanced Figma Techniques: Mastering complex auto-layout, component variants, and design system management within Figma to improve efficiency and scalability.

• Conversion Rate Optimization (CRO) Principles: Deepening knowledge of CRO strategies and how they translate into web design elements and user flows.

• No-Code Platform Expertise: Gaining hands-on experience with Webflow or Framer to better understand implementation constraints and opportunities.

• Exposure to AI Innovations: Working on projects at the forefront of AI technology provides insights into emerging trends and applications.

📝 Enhancement Note: The challenges highlight the need for adaptability, strong problem-solving skills, and the ability to manage multiple priorities in a remote freelance setting. Growth opportunities focus on deepening specialized design skills relevant to GTM and operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a brief or AI-generated draft and turning it into a high-converting landing page. What are the key steps you prioritize?" (Focus on process, conversion strategy, and problem-solving).

• "How do you ensure visual consistency across different digital touchpoints, such as web pages, PDFs, and social media? Can you provide an example?" (Focus on brand adherence and cross-platform application).

• "Walk us through a project where you had to prepare assets for developer handoff. What tools did you use, and what information did you provide to ensure a smooth implementation?" (Focus on technical skills, operational efficiency, and collaboration). Company & Culture Questions:

• "What interests you about Mindrift and the Tendem project, specifically within the AI technology space?" (Demonstrate genuine interest and research).

• "How do you approach working independently as a freelancer, and how do you manage your time to meet project deadlines?" (Assess self-discipline, time management, and communication).

• "How do you stay updated on modern web design trends and conversion optimization best practices?" (Highlight continuous learning and industry awareness). Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your solution (the design), and the outcome (impact on conversion or user engagement).

• Quantify When Possible: If you have metrics or can infer potential impact, articulate it clearly. For example, "This design aimed to increase sign-ups by X% by implementing Y."

• Showcase Figma and Handoff: Be prepared to demonstrate your Figma file structure, auto-layout usage, and how you documented specs for developers.

• Focus on Conversion Elements: Highlight specific design choices that were made to improve conversion rates (e.g., CTA placement, form design, clear value proposition).

📝 Enhancement Note: Interview preparation focuses on demonstrating a structured, results-driven design process, strong technical proficiency, and an understanding of how design directly contributes to business objectives, particularly conversion and GTM success.

📌 Application Steps

To apply for this freelance operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features 2-3 strong case studies of landing pages, marketing websites, or product one-pagers, specifically highlighting your process from brief to implementation-ready design and any conversion-focused elements.

• Resume Optimization: Tailor your resume to emphasize your experience with Figma, conversion-driven design, developer handoff, and any experience with AI or tech projects. Quantify achievements where possible.

• Prepare Your Walkthrough: Be ready to articulate your design process and specific project contributions during an interview, focusing on how your work directly impacts conversion rates and brand consistency.

• Company Research: Familiarize yourself with Mindrift's mission and the Tendem project (tendem.ai) to understand the context and demonstrate your interest in their AI technology focus.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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