Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: South Korea

Job Type: PART_TIME

Category: Web Design / UI Design / Digital Marketing Design

Date Posted: 2026-06-05T11:11:31.099

Experience Level: 2-5 years

Remote Status: Fully Remote

🚀 Role Summary

• This freelance role focuses on designing high-converting web pages, marketing sites, and landing experiences for the Tendem AI project.

• The position requires translating briefs and rough drafts into clean, on-brand, and easily implementable web designs.

• Key responsibilities include ensuring visual consistency across digital touchpoints and preparing production-ready files for seamless developer handoff.

• Ideal for creative professionals with hands-on experience in UI/web design, marketing pages, and digital visual communications, contributing to a hybrid AI + human system.

📝 Enhancement Note: This role is positioned within the "Tendem project" at Mindrift, which leverages a hybrid AI and human system for specialized data scraping workflows. The emphasis on "conversion-driven layouts" and "pitch-style landing pages" suggests a strong focus on marketing and lead generation, making it relevant to GTM (Go-To-Market) operations support. The required proficiency in Figma and preparation for developer handoff points towards a need for efficient workflow integration within a digital product development cycle.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts.

• Translate brand assets and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools (e.g., Webflow, Framer).

• Prepare and securely package production-ready files, organizing Figma frames, exporting assets, and detailing specifications for seamless handoff to development teams or no-code platform users.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social media materials to maintain a cohesive brand identity.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web design trends before delivery.

📝 Enhancement Note: The responsibility to "Enforce layout quality standards through systematic verification" highlights a crucial operations-like function of quality assurance and process adherence, ensuring that designs meet predefined standards before being passed to the next stage (development or implementation). This is critical for maintaining operational efficiency and brand integrity in digital product delivery.

🎓 Skills & Qualifications

Education:

• Bachelor’s or Master’s Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or related creative/technical fields is a plus. Experience:

• At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.

• Demonstrated experience in designing for conversion-driven layouts, marketing pages, and digital visual communications.

• Proven ability to translate brand guidelines and rough concepts into polished, production-ready web designs. Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

• English Proficiency: Upper-intermediate (B2) or above (required).

Preferred Skills:

• Experience with no-code platforms like Webflow or Framer for implementation insights.

• Familiarity with Generative AI projects and their unique design considerations.

• Understanding of basic HTML/CSS for better developer handoff communication.

• Experience working in a remote or freelance capacity.

📝 Enhancement Note: The emphasis on "Figma," "Design Systems," and "Developer Handoff" are key operational skills for streamlining the design-to-development pipeline. Proficiency in "Conversion-Driven Layouts" and "Cross-Platform Consistency" directly supports GTM objectives by ensuring marketing materials are effective and brand-aligned. The requirement for upper-intermediate English proficiency is critical for effective remote collaboration in a global team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A structured portfolio showcasing at least 2 years of relevant web design and UI design work.

• Specific case studies demonstrating experience in designing high-converting landing pages and marketing sites.

• Examples of responsive web layouts and the ability to translate brand assets across different digital touchpoints.

• Work samples that highlight proficiency in Figma, including the creation of auto-layout components and design systems.

• Demonstration of successful developer handoff processes, showcasing how design specifications were prepared for implementation. Process Documentation:

• Portfolio pieces should implicitly or explicitly detail the design process, from brief interpretation to final asset delivery.

• Include examples that illustrate the systematic verification of layout quality, responsiveness, and adherence to design trends.

• Showcase how brand consistency was maintained across different platforms (web, social, PDF).

📝 Enhancement Note: For a role like this, the portfolio isn't just a showcase of aesthetics; it's a demonstration of process and operational efficiency. Candidates need to highlight how they manage design projects, ensure quality, and facilitate smooth handoffs. This directly relates to the operational aspect of delivering high-quality digital assets reliably and efficiently.

💵 Compensation & Benefits

Salary Range:

• Up to $50 per hour equivalent. Compensation varies based on project scope, complexity, and required expertise. Benefits:

• Flexible, part-time freelance contract.

• Opportunity to work with major tech innovators on cutting-edge AI projects.

• Remote work flexibility, allowing for work from anywhere in South Korea.

• Exposure to the Tendem AI project and Mindrift's platform for specialists. Working Hours:

• Estimated 10–20 hours per week during active project phases. This is an estimate and not a guaranteed workload.

📝 Enhancement Note: The hourly rate of "up to $50 per hour equivalent" is a competitive rate for specialized freelance design work, particularly within the tech and AI sectors. The "10-20 hours per week" estimation indicates a flexible, project-based workload, common in freelance and part-time operational support roles. The lack of traditional benefits is typical for freelance positions.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Platform, Data Services)

Company Size: The provided data indicates Mindrift is a company that connects specialists with AI projects, suggesting a distributed network of freelancers and a core team managing the platform. While exact size isn't specified, it operates in the tech startup/platform space.

Founded: The founding date is not provided, but the company's focus on AI and connecting specialists suggests a modern, forward-thinking organization.

Team Structure:

• This role is part of a "Tendem project," implying a project-specific team structure that includes Tendem Agents (handling repetitive tasks) and human specialists like the Web Designer.

• The Web Designer will collaborate with these AI agents and likely report to a project manager or lead within Mindrift.

• Cross-functional collaboration will involve working with AI agents, potentially other specialists, and the core Mindrift team for project direction and handoff. Methodology:

• Data-Driven Design: Designs are expected to be "conversion-driven" and aligned with brand ecosystems, implying a data-informed approach to layout and user experience.

• Hybrid AI + Human System: The core methodology involves leveraging AI for repetitive tasks and human expertise for critical thinking, domain knowledge, and creative execution.

• Agile Project Execution: The part-time, project-based nature suggests an agile approach to task management and delivery, with flexible engagement during active project phases.

Company Website: https://mindrift.ai/ (inferred from domain)

📝 Enhancement Note: Mindrift appears to operate as a platform that bridges the gap between AI capabilities and human expertise. The culture likely emphasizes innovation, flexibility, and the efficient integration of AI tools with human talent. For a Web Designer, this means being comfortable working with AI-assisted workflows and understanding how to deliver designs that complement AI-driven processes.

📈 Career & Growth Analysis

Operations Career Level: This role is an individual contributor position at an intermediate to advanced freelance level, focusing on specialized design execution within a project context. It's not a traditional GTM operations role but supports GTM efforts through effective web design.

Reporting Structure: The Freelance Web Designer will likely report to a project lead or manager within Mindrift or the Tendem project team. They will also interact with and potentially guide Tendem Agents for specific design tasks.

Operations Impact: While not a direct operations role, the Web Designer's impact is significant for the Tendem project's success. High-converting, on-brand web designs are crucial for marketing, lead generation, and user acquisition, directly contributing to the project's and Mindrift's Go-To-Market strategy and overall business objectives.

Growth Opportunities:

• Specialization in AI-Adjacent Design: Deepen expertise in designing for AI-powered platforms and projects, a growing niche.

• Portfolio Expansion: Gain experience with diverse AI innovators and projects, enhancing the professional portfolio.

• Network Building: Connect with other specialists and tech innovators through the Mindrift platform.

• Potential for Long-Term Engagements: Successful project contributions could lead to ongoing freelance opportunities with Mindrift or other clients on their platform.

📝 Enhancement Note: The growth here is primarily within the freelance and specialized design domain, particularly in the emerging field of AI-integrated projects. The "operations impact" is indirect but critical for GTM success, emphasizing the value of design in achieving business goals.

🌐 Work Environment

Office Type: Fully Remote. This role is specified as "TELECOMMUTE" and the company operates a platform model, indicating no physical office requirement for this position.

Office Location(s): South Korea (as the primary location for the remote worker). The company itself may have headquarters elsewhere, but the work is performed remotely within South Korea.

Workspace Context:

• Independent Work: The role requires a self-directed work ethic, suitable for individuals who thrive working independently from their own chosen workspace.

• Digital Collaboration Tools: Expect to use collaboration tools for communication, file sharing, and project management, typical of remote freelance work.

• Access to Technology: A reliable internet connection and a suitable workstation are essential for designing and communicating effectively.

Work Schedule:

• Flexible, part-time engagement estimated at 10-20 hours per week during active project phases. This allows for significant autonomy in managing work hours around other commitments, provided deadlines are met.

📝 Enhancement Note: The fully remote, part-time nature creates a highly flexible work environment. For operations professionals, this flexibility can be advantageous for balancing workloads or pursuing other interests, provided strong self-management and communication skills are maintained.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Focus on resume and portfolio link. Applications without portfolios or relevant web design cases will be rejected.

• Portfolio Deep Dive: Expect a thorough review of your portfolio, focusing on case studies demonstrating conversion-driven design, Figma proficiency, responsive layouts, and developer handoff.

• Skills Assessment: Potential for a short design challenge or scenario-based questions to assess problem-solving, design thinking, and adherence to brand guidelines.

• English Proficiency Check: Confirmation of upper-intermediate (B2) or above English language skills.

• Final Discussion: A conversation to discuss project fit, availability, and compensation expectations.

Portfolio Review Tips:

• Showcase Relevant Work: Prioritize projects that align with designing marketing pages, landing pages, and conversion-focused layouts.

• Detail Your Process: For each project, clearly outline your role, the problem you solved, your design process, the tools used (especially Figma), and the outcome. Use visuals to illustrate stages.

• Highlight Figma Mastery: Demonstrate effective use of auto-layout, component systems, and design system principles.

• Illustrate Developer Handoff: Show examples of how you prepared assets, specs, or used tools that facilitate smooth handoffs. Explain your approach.

• Emphasize Conversion Focus: Articulate how your design decisions contributed to conversion goals or user engagement.

• Ensure Clarity and Branding: Make sure your portfolio itself is well-designed, easy to navigate, and reflects strong visual communication skills.

Challenge Preparation:

• Prepare to discuss your design philosophy regarding conversion optimization and user experience.

• Be ready to articulate how you ensure brand consistency across different digital mediums.

• Practice explaining your design decisions and process concisely, especially in relation to any potential design tasks.

📝 Enhancement Note: The emphasis on the portfolio and its content is a critical operational requirement. Candidates must treat their portfolio as a demonstration of their ability to execute design tasks efficiently and effectively, meeting specific project needs and business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Deep proficiency is a mandatory requirement for creating scalable, responsive web layouts, auto-layout components, and design systems.

• Design Systems: Experience in creating and working with design systems is essential for ensuring consistency and scalability.

Analytics & Reporting:

• While not directly required for the designer, an understanding of analytics and how design impacts conversion rates is beneficial. Familiarity with how data informs design decisions is a plus. CRM & Automation:

• Familiarity with no-code platforms like Webflow or Framer is preferred for understanding implementation possibilities and facilitating smoother handoffs.

📝 Enhancement Note: The explicit requirement for "Deep proficiency in Figma" is a key technological skill. Understanding how designs translate into implementation via "developers or no-code platforms" like Webflow and Framer demonstrates an awareness of the operational pipeline beyond pure design.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: The hybrid AI + human model and focus on "fast" delivery suggest a value placed on efficient workflows and rapid execution.

• Quality & Consistency: Ensuring "absolute visual consistency" and enforcing "layout quality standards" highlights a commitment to high-quality, reliable output.

• Collaboration: Working within a "hybrid AI + human system" and with Tendem Agents requires a collaborative mindset, adapting to AI-driven processes.

• User-Centricity & Conversion: A "structured, user-centric, and conversion-minded approach to design" is paramount, aligning design efforts with business goals.

• Self-Direction: The need for a "self-directed work ethic" and ability to "troubleshoot independently" points to valuing autonomy and initiative.

Collaboration Style:

• Hybrid Integration: Collaborating effectively with AI agents and human specialists requires adaptability and clear communication of design intent.

• Remote Communication: Reliance on digital tools and clear written/verbal communication in English is key for seamless remote collaboration.

• Feedback-Oriented: The process of preparing assets for handoff implies a cycle of feedback and iteration, requiring an open approach to constructive criticism.

📝 Enhancement Note: The values emphasize a blend of creative execution with operational rigor. A successful candidate will be a proactive, quality-conscious designer who can integrate into a tech-forward, potentially AI-augmented workflow.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI and Human Input: Effectively integrating AI-generated elements or workflows with human creative oversight and domain expertise.

• Remote Collaboration Dynamics: Maintaining strong communication and collaboration within a fully remote, part-time, project-based team.

• Meeting Diverse Client/Project Needs: Adapting design style and approach to various AI innovators and project requirements under the Mindrift platform.

• Time Management: Effectively managing workload and deadlines within the estimated 10-20 hours per week, especially during "active phases."

Learning & Development Opportunities:

• Specialized AI Design Skills: Gaining hands-on experience in designing for AI-driven products and services.

• Exposure to Diverse Projects: Working on a variety of "Tendem projects" for different tech innovators can broaden design experience.

• Understanding Hybrid Workflows: Learning to optimize design processes within a hybrid AI + human operational structure.

• Freelance Business Acumen: Developing skills in client management, project scoping, and independent work.

📝 Enhancement Note: The primary challenge and growth opportunity lie in adapting to and excelling within an AI-augmented, remote-first, project-based work environment. This requires strong adaptability and a proactive approach to learning.

💡 Interview Preparation

Strategy Questions:

• Design Philosophy: "Describe your approach to designing high-converting landing pages. How do you balance aesthetics with conversion goals and user experience?" (Be ready to discuss A/B testing principles, user journey mapping, and specific design elements that drive conversions.)

• Figma Proficiency: "Walk us through a complex component system or auto-layout feature you've built in Figma. What were the challenges, and how did you ensure scalability and maintainability?" (Prepare to share screen and demonstrate live if possible, or have clear screenshots/recordings.)

• Developer Handoff Process: "How do you ensure a smooth handoff of design assets to developers or no-code implementers? What information do you typically provide, and how do you handle revisions?" (Prepare to discuss your preferred tools and processes for spec documentation.)

Company & Culture Questions:

• "What interests you about working on AI projects like the Tendem project?" (Show genuine curiosity about AI and Mindrift's mission.)

• "How do you approach working in a hybrid AI + human system where AI agents handle repetitive tasks?" (Demonstrate adaptability and an understanding of leveraging AI as a tool.)

• "Describe your experience working remotely and managing your time effectively for part-time freelance projects." (Highlight your self-direction and reliability.) Portfolio Presentation Strategy:

• Curate Selectively: Choose 3-4 projects that best represent the requirements (conversion-driven, Figma, responsive, handoff).

• Tell a Story: For each project, explain the brief, your role, your design process, key decisions, challenges, and the final outcome. Use visuals to support your narrative.

• Focus on Process: Emphasize how you used Figma, how you ensured consistency, and your handoff methodology.

• Quantify Impact: If possible, mention any metrics related to conversion improvements or user engagement.

• Be Prepared for Questions: Anticipate questions about your design choices, technical skills, and collaboration approach.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent, but also an understanding of operational efficiency, effective remote collaboration, and the ability to deliver high-quality, production-ready assets that meet business objectives.

📌 Application Steps

To apply for this freelance web design position:

• Submit your application through the provided link, ensuring your resume is in English and your English proficiency level is clearly indicated.

• Portfolio Customization: Ensure your portfolio prominently features web design examples relevant to marketing pages, landing experiences, and conversion-driven layouts. Clearly label your role and contributions for each project.

• Resume Optimization: Tailor your resume to highlight your proficiency in Figma, experience with responsive design, developer handoff best practices, and any experience with no-code platforms or AI-related projects.

• Interview Preparation: Practice articulating your design process, especially how you ensure quality, consistency, and efficient handoffs. Prepare to discuss your experience with conversion-focused design and your ability to work remotely.

• Company Research: Familiarize yourself with Mindrift's mission and the Tendem project. Understand the concept of a hybrid AI + human system and how your design skills can contribute to its success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions to provide a comprehensive overview. All details, especially regarding compensation, workload, and specific project requirements, should be verified directly with Mindrift during the application and interview process.