Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Australia

Job Type: PART_TIME

Category: Web Design / UI/UX Design

Date Posted: 2026-07-30

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design and develop high-converting, implementation-ready web pages and marketing materials for AI technology projects.

• Ensure absolute visual consistency and adherence to brand guidelines across all digital touchpoints, including web, PDFs, and social media.

• Collaborate with developers and no-code platforms to ensure seamless handoff of production-ready design files and assets.

• Apply a user-centric, conversion-minded approach to transform briefs and AI-generated drafts into polished, effective web designs.

📝 Enhancement Note: This role is specifically for a freelance Web Designer supporting the Tendem project (tendem.ai), focusing on marketing and landing page elements for AI technology development. The emphasis is on creating designs that are not only visually appealing but also conversion-optimized and easily implementable.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts.

• Translate brand assets and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools.

• Prepare and securely package production-ready files, including organizing Figma frames, exporting assets, and detailing specifications for seamless developer handoff.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social materials, maintaining a unified brand identity.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery.

📝 Enhancement Note: The core of this role involves translating various forms of input (copy, outlines, AI drafts, brand assets) into functional, on-brand web designs. A significant aspect is the meticulous preparation of files for implementation, highlighting the need for precision and understanding of developer/no-code tool workflows.

🎓 Skills & Qualifications

Education:

• A Bachelor's or Master's Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or a related creative/technical field is a plus. Experience:

• A minimum of 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.

• Strong portfolio demonstrating clear hierarchy, strong typography, and successful landing page, marketing website, or startup one-pager designs. Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

Preferred Skills:

• Experience with no-code platforms such as Webflow or Framer for implementation previews.

• Familiarity with AI-generated design drafts and the process of refining them.

• Understanding of basic SEO principles as they relate to landing page structure and content.

• Experience working in a freelance or project-based capacity.

📝 Enhancement Note: The emphasis on Figma proficiency and understanding of developer/no-code handoff indicates a need for a designer who can bridge the gap between creative vision and technical execution. The portfolio requirement is critical and must showcase specific examples relevant to the role's focus.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 distinct projects focused on landing pages, marketing websites, or product one-pagers for startups or tech companies.

• Each project should clearly demonstrate your process from brief/concept to final design, highlighting problem-solving and design decisions.

• Include examples of responsive design implementation and how you ensured cross-platform consistency.

• Detail your role and specific contributions if it was a collaborative project. Process Documentation:

• Demonstrate a structured approach to design, including wireframing, prototyping, and iteration based on feedback or requirements.

• Show evidence of preparing production-ready files, including asset organization, clear specifications, and efficient packaging for handoff.

• Illustrate how you ensure visual consistency and brand alignment across different digital mediums.

• Provide examples of how you apply user-centric and conversion-minded principles in your design process.

📝 Enhancement Note: The portfolio is paramount for this role. It should not just display final designs but also articulate the candidate's design process, problem-solving skills, and technical proficiency in preparing assets for implementation. Focus on projects that align with marketing and conversion goals.

💵 Compensation & Benefits

Salary Range:

• Up to $50 USD per hour, commensurate with experience, skill level, and project pace. Benefits:

• Flexible Part-Time, Remote Work: Opportunity to work from anywhere in Australia with a flexible schedule.

• Project-Based Engagement: Engage in interesting AI technology projects through the Tendem platform.

• Professional Development: Gain experience working on innovative AI projects and hone your web design skills in a dynamic environment.

• Direct Impact: Contribute directly to the visual identity and market presence of emerging AI technologies. Working Hours:

• Estimated 10–20 hours per week during active project phases. This is an estimate and not a guaranteed workload; it applies only while the project is active.

📝 Enhancement Note: The compensation is presented as an "up to" rate, typical for freelance and project-based roles. The hourly rate is competitive for skilled freelance designers in Australia, especially for specialized work in the tech sector. The "Benefits" are more aligned with the advantages of freelance work and project engagement rather than traditional employee benefits.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Development & Platform)

Company Size: 50-200 Employees (Mindrift)

Founded: Mindrift was founded in 2019, indicating a relatively established startup environment focused on leveraging AI.

Team Structure:

• This role is part of the Tendem project, which connects specialists with technology projects. You will likely work with a project manager and potentially AI developers or product leads.

• Collaboration is expected to be remote and asynchronous, with clear communication channels for project updates and feedback.

• The broader Mindrift team likely values innovation, expertise, and efficient project execution. Methodology:

• Mindrift's platform facilitates connections for AI development, suggesting a focus on agile methodologies, data-driven decision-making, and rapid iteration.

• The Tendem project specifically aims to combine real-world expertise with AI development, implying a practical, results-oriented approach.

• Design work will be guided by briefs, AI-generated drafts, and brand guidelines, requiring adaptability and a systematic design process.

Company Website: https://www.mindrift.ai/

📝 Enhancement Note: Mindrift operates in the AI technology space, aiming to connect experts with development projects. The Tendem project positions this role as a crucial link in translating AI concepts into marketable web experiences. The company culture likely embraces innovation, remote collaboration, and a focus on delivering tangible results for technology projects.

📈 Career & Growth Analysis

Operations Career Level: This is a specialized freelance role focused on design execution rather than strategic operations management. It sits within the broader "Creative & Media" or "Technology" taxonomy.

Reporting Structure: You will report to the project lead or manager for the Tendem project. Communication will be primarily digital and likely project-specific.

Operations Impact: While not a traditional operations role, your work will directly impact the market perception, user acquisition, and conversion rates of the Tendem project's AI technologies. Effective web design is critical for the go-to-market strategy of new tech products.

Growth Opportunities:

• Skill Specialization: Deepen expertise in conversion-focused landing page design, Figma mastery, and efficient developer handoff processes.

• Project Diversity: Gain exposure to various AI technology projects, broadening your portfolio and understanding of the tech landscape.

• Network Expansion: Connect with other specialists and AI professionals through the Mindrift platform.

• Potential for Repeat Engagements: Successful project delivery can lead to ongoing freelance opportunities with Mindrift or similar clients.

📝 Enhancement Note: This role offers growth primarily within the design discipline, specifically in creating effective marketing and landing pages for tech products. It's a good opportunity for a freelance designer to build a strong portfolio in the AI sector and refine their skills in conversion optimization and technical implementation handoff.

🌐 Work Environment

Office Type: Fully Remote. This is a freelance, part-time position with no physical office requirement.

Office Location(s): Primarily targeting candidates located in Australia to align with local project needs or administrative considerations.

Workspace Context:

• You will be working independently from your chosen location.

• Communication and collaboration will occur through digital platforms (e.g., email, project management tools, video calls).

• Access to your own design software (Figma) and reliable internet connection is essential.

• The environment is project-driven, requiring self-discipline, time management, and proactive communication. Work Schedule:

• Flexible, part-time hours estimated at 10-20 hours per week, to be coordinated with project timelines and deadlines. This allows for significant autonomy in managing your schedule.

📝 Enhancement Note: The remote, freelance nature of this role emphasizes autonomy and self-management. The primary workspace requirement is a professional setup conducive to design work and online collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of CVs and portfolios for relevance to web design, landing pages, and conversion optimization.

• Portfolio Deep Dive: A more thorough review of selected portfolios to assess design quality, process, and technical execution.

• Potential Skills Assessment/Interview: May involve a brief discussion or a small design challenge to evaluate Figma proficiency, problem-solving skills, and understanding of developer handoff.

• Project Briefing: If selected, a detailed briefing on the Tendem project's specific design needs and expectations.

Portfolio Review Tips:

• Curate Strategically: Ensure your portfolio prominently features projects similar to the role's requirements: landing pages, marketing sites, startup one-pagers, and conversion-focused designs.

• Showcase Process: For each project, briefly explain the brief, your design process, key decisions, and the outcome. Highlight how you addressed conversion goals and user-centricity.

• Demonstrate Figma Proficiency: Include examples that showcase your use of auto-layout, component systems, and responsive design within Figma.

• Detail Developer Handoff: Explain your process for preparing files and specs, and ideally, show an example of a well-organized Figma file or handoff documentation.

• Clarity and Conciseness: Ensure your portfolio is easy to navigate and your contributions are clearly articulated.

Challenge Preparation:

• Be prepared to discuss your design process for specific types of marketing pages.

• Understand how to translate abstract concepts or text-based briefs into visual designs.

• Familiarize yourself with modern web design trends, spacing, and typography best practices.

• Be ready to explain how you ensure responsiveness and visual consistency across devices and platforms.

📝 Enhancement Note: The portfolio is the most critical component of the application. Candidates should tailor their portfolio to directly address the responsibilities and required skills outlined in the job description, emphasizing conversion-driven design and technical handoff.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for creating scalable, responsive web layouts, auto-layout components, and design systems. Deep proficiency is required.

• Webflow / Framer: Familiarity and understanding of how designs are implemented in these or similar no-code platforms is crucial for effective developer handoff.

Analytics & Reporting:

• While not directly responsible for analytics implementation, an understanding of how design choices impact conversion metrics and user engagement is beneficial. Knowledge of basic A/B testing principles as they relate to landing page elements is a plus. CRM & Automation:

• Not directly applicable to this design role, but an awareness of how web pages integrate with marketing funnels and CRM systems can inform design decisions.

📝 Enhancement Note: The primary technical requirement is advanced proficiency in Figma. Understanding the implementation side through no-code tools like Webflow or Framer is equally important for ensuring a smooth handoff and creating realistic, implementable designs.

👥 Team Culture & Values

Operations Values:

• Excellence & Quality: A commitment to delivering polished, production-ready designs that meet high standards for consistency and aesthetics.

• Efficiency & Speed: The ability to work independently, troubleshoot problems, and deliver assets quickly, especially in a project-based environment.

• User-Centricity & Conversion Focus: Designing with the end-user and business objectives (conversions) at the forefront.

• Adaptability & Proactiveness: Willingness to work from diverse inputs (prompts, drafts) and take initiative to refine and finalize designs.

• Collaboration: Effective remote communication and the ability to work seamlessly with project managers and potentially developers.

Collaboration Style:

• Primarily asynchronous and digital, relying on clear documentation, concise communication, and well-organized design files.

• Expect feedback loops and iterations based on project requirements and potentially AI-generated insights.

• A proactive approach to seeking clarification and providing updates is valued.

📝 Enhancement Note: The culture appears to value independent, high-quality work with a strong focus on delivering tangible results for tech projects. Self-direction and effective digital communication are key to success.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Abstract Concepts: Converting textual briefs or AI-generated drafts into compelling and functional web designs requires strong creative interpretation and problem-solving skills.

• Maintaining Consistency: Ensuring visual alignment across web pages, PDFs, and social materials demands meticulous attention to detail and a robust understanding of brand guidelines.

• Fast-Paced Project Environment: Working on multiple project phases with estimated hours requires efficient time management and the ability to deliver under deadlines.

• Independent Problem Solving: As a remote freelancer, you'll need to troubleshoot design and implementation challenges independently before escalating.

Learning & Development Opportunities:

• Mastery of Figma: Continuous improvement of advanced Figma features like auto-layout, component libraries, and design system creation.

• Conversion Rate Optimization (CRO): Deeper understanding of design principles that drive user engagement and conversions on marketing pages.

• No-Code Implementation Insights: Gaining practical knowledge of how designs are built in platforms like Webflow, improving handoff efficiency.

• AI Technology Market Exposure: Building a portfolio and understanding of the visual needs for cutting-edge AI products.

📝 Enhancement Note: The challenges are primarily related to the nature of freelance work and the specific demands of designing for tech products. The growth opportunities are focused on deepening design skills and gaining specialized experience in a high-demand sector.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting landing page from scratch, using only a text brief." (Focus on user journey, key elements, and conversion drivers.)

• "How do you ensure visual consistency between a website, a PDF pitch deck, and social media graphics?" (Highlight your methods for brand asset management and systematic application.)

• "Walk me through how you prepare and handoff design files to a developer or a no-code builder." (Detail your Figma organization, asset export, and spec documentation process.) Company & Culture Questions:

• "What interests you about working on AI technology projects with Mindrift through Tendem?" (Showcase your interest in the tech sector and the project's mission.)

• "How do you manage your time and prioritize tasks as a remote, freelance designer?" (Demonstrate your self-discipline and organizational skills.)

• "How do you approach incorporating feedback from different stakeholders, including potentially AI-generated suggestions?" (Highlight your adaptability and collaborative approach.) Portfolio Presentation Strategy:

• Project Selection: Choose 2-3 of your strongest, most relevant projects (landing pages, marketing sites).

• Narrative: For each project, tell a story: the challenge, your solution (design process), the tools used (Figma, etc.), and the results or intended impact.

• Highlight Key Skills: Explicitly point out examples of responsive design, conversion optimization, strong typography, and your handoff process.

• Figma Showcase: Be ready to briefly demonstrate specific Figma techniques if asked, especially auto-layout and component usage.

• Conciseness: Keep your presentation focused and efficient, respecting the interviewer's time.

📝 Enhancement Note: Preparation should heavily focus on demonstrating practical skills through portfolio examples and articulating a clear, efficient design process. Understanding the business goal of conversion is as important as the aesthetic execution.

📌 Application Steps

To apply for this freelance web design position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your CV and portfolio are tailored to this role. Prioritize showcasing landing page design, marketing website examples, and strong Figma proficiency.

• Resume Optimization: Highlight relevant experience (2+ years), technical skills (Figma, responsive design), and any experience with conversion-focused design or developer handoff.

• Portfolio Walkthrough Practice: Prepare to walk through 2-3 key projects in your portfolio, explaining your process, design decisions, and how they align with conversion goals.

• Company Research: Familiarize yourself with Mindrift and the Tendem project (tendem.ai) to understand their mission and the context of the design work.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.