Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Spain

Job Type: PART_TIME

Category: Creative & Design / Marketing Operations

Date Posted: 2026-07-30

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design high-converting marketing pages, landing pages, and simple marketing sites for real-world AI technology use cases.

• Translate brand assets and concepts into responsive, implementation-ready web designs, ensuring visual consistency with the broader brand ecosystem.

• Prepare and package production-ready design files (Figma frames, assets, specs) for seamless developer or no-code tool handoff.

• Enforce rigorous layout quality standards, verifying responsiveness, spacing, clarity, and adherence to modern web trends before delivery.

• This role is a crucial part of the Tendem project (https://tendem.ai/), focusing on the visual representation and user experience of AI technologies.

📝 Enhancement Note: This role is positioned within a "Tendem project" by Mindrift, focusing on connecting specialists with AI technology projects. The Web Designer's contribution is vital for translating complex AI concepts into accessible and engaging web experiences, directly impacting the project's marketability and adoption. The emphasis on "conversion-driven layouts" and "marketing pages" suggests a strong alignment with GTM (Go-To-Market) operations, where design directly supports lead generation and user acquisition.

📈 Primary Responsibilities

• Design and develop high-converting one-pagers, pitch-style landing pages, and straightforward marketing websites from textual copy, outlines, or existing drafts.

• Transform brand assets and social media visuals into responsive web layouts, structured components, and sections easily implementable by developers or no-code platforms.

• Meticulously prepare and securely package production-ready files, including organizing Figma frames, exporting assets, and detailing specifications for efficient handoff.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social media materials, reinforcing brand identity.

• Uphold stringent layout quality standards through systematic verification of responsiveness, proper spacing, visual clarity, and alignment with contemporary web design trends before final delivery.

• Collaborate with development teams or no-code tool specialists to ensure accurate implementation of designs.

• Proactively identify opportunities to enhance user experience and conversion rates through design iteration.

📝 Enhancement Note: The responsibilities highlight a blend of creative design and operational execution. The emphasis on "implementation-ready" designs and "developer handoff" points to a need for understanding technical constraints and facilitating smooth workflow integration, a common requirement in operations-focused design roles. The responsibility for ensuring "visual consistency across varying touchpoints" is crucial for brand integrity and marketing operations alignment.

🎓 Skills & Qualifications

Education:

• Bachelor's or Master's Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or a related creative/technical field is a plus. Experience:

• A minimum of 2 years of relevant professional experience in web design, UI design, digital marketing design, or visual communications.

• Proven experience in creating landing pages, marketing websites, and product/startup one-pagers.

• Demonstrated ability to work independently and confidently from rough prompts, AI-generated drafts, or existing brand systems. Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong focus on clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of preparing, specifying, and packaging digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying digital touchpoints, ensuring web pages align with social materials and pitch decks.

• Visual Communication: Strong ability to convey complex information clearly and attractively through visual design.

• Typography & Layout: Excellent understanding of typography principles and modern web layout trends.

• English Proficiency: Upper-intermediate (B2) or above.

Preferred Skills:

• Experience with no-code platforms such as Webflow or Framer.

• Familiarity with AI technology concepts or the ability to quickly grasp technical subject matter.

• Experience working within a freelance or project-based environment.

• Understanding of SEO best practices as they relate to web page structure and content.

📝 Enhancement Note: The emphasis on Figma, developer handoff, and no-code tools indicates a need for designs that are not only aesthetically pleasing but also practical and efficient to implement, aligning with operational efficiency goals. The requirement for "conversion-driven layouts" directly ties this design role into revenue operations and marketing objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, curated portfolio is mandatory.

• Showcase a significant focus on landing pages, marketing websites, and product/startup one-pagers.

• Designs should demonstrate clear visual hierarchy, strong typography, and effective conversion-oriented layouts.

• Include examples that illustrate the translation of brand assets and concepts into responsive web designs.

• Highlight case studies or examples of preparing production-ready files and detailing specifications for developer handoff. Process Documentation:

• While not explicitly required to submit process documents, the portfolio should implicitly demonstrate an understanding of a structured design process.

• Examples should reflect how designs were developed from initial prompts or briefs to final, implementation-ready assets.

• Showcase the ability to maintain visual consistency across different project stages and deliverables.

📝 Enhancement Note: The portfolio is the primary mechanism for evaluating a candidate's design process and output. For an operations-oriented role, the portfolio needs to highlight not just aesthetic skill but also the ability to produce designs that are efficient to implement, align with business goals (conversions), and maintain brand integrity. This directly relates to the operational efficiency of marketing and development teams.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: $25 - $40 USD per hour (equivalent).

• Explanation: This estimate is based on the provided compensation of "up to $40 per hour equivalent" and the specified experience level (2-5 years). The range accounts for variations in project complexity, required expertise, and the candidate's demonstrated skill level and pace of contribution. This aligns with freelance web design rates for experienced professionals in Spain, considering the remote nature and part-time commitment.

Benefits:

• Flexible Remote Work: Opportunity to work from anywhere within Spain.

• Part-Time Engagement: Flexible working hours to accommodate personal schedules.

• Project-Based Work: Opportunity to work on diverse and innovative AI technology projects.

• Potential for Ongoing Work: Possibility of continued engagement on active projects based on performance and project needs.

• Exposure to AI Technology: Gain experience and insights into the cutting-edge AI development sector.

Working Hours:

• Estimated 10–20 hours per week, depending on active project requirements.

• This is an estimate and not a guaranteed workload; it applies only during active project phases.

• The part-time, freelance nature offers significant flexibility.

📝 Enhancement Note: The compensation is presented as an hourly "equivalent" up to $40 USD, which is a competitive rate for freelance web design work in Spain, especially for specialized projects. The benefits lean towards flexibility and project exposure, typical for freelance roles. The estimated weekly hours are critical for candidates to assess workload capacity.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Development & Talent Connection)

Company Size: Likely small to medium-sized, as Mindrift connects specialists to projects rather than being a large product company itself. The Tendem project may be a specific initiative within Mindrift.

Founded: Information not directly provided, but Mindrift operates as a platform connecting talent to AI projects.

Team Structure:

• Project-Based Teams: Designers will likely work within specific project teams, such as the Tendem project, collaborating with project managers, developers, and potentially AI specialists.

• Freelance Network: Mindrift operates a network of freelance specialists, suggesting a culture that values independent contribution and expertise.

• Cross-Functional Collaboration: The role requires close collaboration with developers and potentially marketing/product teams to ensure designs are implemented effectively and meet project goals.

Methodology:

• Agile Project Management: Projects are likely managed using agile methodologies, requiring adaptability and iterative feedback.

• Data-Driven Design: While not explicitly stated, the emphasis on "conversion-driven layouts" implies an approach that values design decisions backed by performance metrics.

• Process-Oriented Handoff: A structured approach to design handoff is critical for seamless integration with development and no-code tools.

Company Website: https://mindrift.ai/

📝 Enhancement Note: Mindrift's core business is connecting talent to AI projects. This freelance web designer role is crucial for the "Tendem project," an initiative focused on AI development. The company culture likely values specialized expertise, independent work, and efficient project execution, common in platforms that manage freelance talent for tech projects. This implies a need for strong communication and self-management skills.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Specialist (Freelance)

• This role is for a seasoned web designer with at least 2 years of experience, focusing on specialized deliverables (marketing pages, landing pages) within a specific project context. It's a specialist contributor role rather than a management position. Reporting Structure:

• Designers will likely report to a Project Manager or a Lead Designer associated with the Tendem project.

• Communication will be primarily remote and digital. Operations Impact:

• The Web Designer's work directly impacts the marketability and user acquisition efforts of the Tendem project by creating compelling and effective web experiences.

• High-quality designs can improve conversion rates for lead generation, user sign-ups, and product adoption, contributing directly to the project's GTM success.

• Consistent branding across web assets fortifies the project's professional image and market presence. Growth Opportunities:

• Specialization: Deepen expertise in designing for AI technologies and specific platforms like Webflow or Framer.

• Project Variety: Gain exposure to a range of AI projects on the Mindrift platform, broadening technical and design understanding.

• Portfolio Expansion: Build a robust portfolio with high-impact projects for AI-focused clients.

• Long-Term Engagements: Potential for longer-term involvement on successful projects or with Mindrift itself, depending on performance and project pipeline.

• Networking: Connect with other specialists and AI professionals through the Mindrift platform.

📝 Enhancement Note: The growth path for a freelance role typically involves building a strong reputation, expanding one's portfolio, and securing longer or more complex projects. For this specific role, growth could also involve specializing in AI-related design challenges or becoming a go-to designer for the Tendem project or similar initiatives on the Mindrift platform.

🌐 Work Environment

Office Type: Fully Remote (Telecommute)

Office Location(s): Spain (Candidates must reside in Spain).

Workspace Context:

• Independent Work: The role is fully remote, requiring self-discipline and a dedicated workspace conducive to focused design work.

• Digital Collaboration Tools: Expect to use communication and collaboration tools (e.g., Slack, email, project management software) for interaction with the Mindrift team and project stakeholders.

• Design Software: Primary tools will be Figma, with potential use of other design or prototyping software.

• Flexibility: The part-time nature allows for integration with other professional or personal commitments.

Work Schedule:

• Flexible, with an estimated 10-20 hours per week required during active project phases.

• The candidate must be able to manage their time effectively to meet project deadlines and deliver production-ready assets promptly.

• English proficiency is required for communication.

📝 Enhancement Note: The fully remote and part-time nature of this role offers significant flexibility. Candidates should be equipped with reliable internet access and a professional setup for remote work. The emphasis on independent work and meeting deadlines is key.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit CV with a mandatory portfolio link.

• Portfolio Review: Initial screening will heavily rely on the portfolio's relevance and quality, specifically looking for landing page and marketing website examples.

• Skills Assessment: Potential for a brief technical assessment or a discussion focused on Figma proficiency, responsive design principles, and developer handoff strategies.

• Project Discussion: A meeting with the Tendem project lead or a Mindrift representative to discuss project scope, expectations, and the candidate's approach to design challenges.

• Cultural Fit/Logistics: Discussion on working hours, communication preferences, and ensuring alignment with project timelines and requirements.

Portfolio Review Tips:

• Curate Strategically: Feature your strongest and most relevant work – landing pages, marketing sites, product one-pagers.

• Showcase Process: Briefly explain your design process for key projects, from brief to final delivery, highlighting problem-solving and decision-making.

• Highlight Impact: If possible, quantify results (e.g., conversion rate improvements, user engagement metrics) directly related to your designs.

• Demonstrate Technical Skills: Ensure examples clearly showcase proficiency in Figma, responsive design, and clear UI/UX principles.

• Clarity and Organization: Make your portfolio easy to navigate and understand, with clear project descriptions and high-quality visuals.

• Specificity: Tailor your portfolio presentation to emphasize the skills and project types requested in the job description.

Challenge Preparation:

• Be prepared to discuss how you would approach designing a specific type of page (e.g., a landing page for an AI tool) based on a hypothetical brief.

• Articulate your understanding of conversion-driven design principles and how you implement them.

• Be ready to explain your developer handoff process and how you ensure implementation accuracy.

• Prepare to discuss your experience with Figma's advanced features (auto-layout, components, design systems).

📝 Enhancement Note: The application process heavily prioritizes the portfolio. Candidates must ensure their portfolio directly addresses the requirements for landing pages, marketing sites, and technical implementation readiness. The interview will likely focus on practical application of design skills and understanding of the project's business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, creating responsive layouts, auto-layout components, and design systems. Deep proficiency is required.

• Other Design/Prototyping Tools (Optional but beneficial): Adobe Creative Suite (Photoshop, Illustrator for asset preparation), Sketch.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how designs impact conversion rates is key. Familiarity with analytics tools (e.g., Google Analytics) to understand user behavior is a plus. CRM & Automation:

• Not directly applicable to this design role, but understanding how landing pages integrate with CRM systems for lead capture is beneficial. No-Code/Implementation Platforms:

• Webflow: Preferred experience for implementing responsive web designs.

• Framer: Another preferred platform for design and prototyping.

• Understanding of how designs are implemented in these platforms is crucial for effective developer handoff.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. The mention of Webflow and Framer indicates that the designs should be practical for implementation on these platforms, suggesting a need for designers who understand the constraints and capabilities of no-code web development tools. This focus on implementable design is a hallmark of operations-minded creative roles.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: Ability to deliver production-ready assets quickly and efficiently.

• User-Centricity: Designing with the end-user and their experience in mind.

• Conversion Focus: Prioritizing designs that drive desired actions (leads, sign-ups).

• Brand Consistency: Maintaining a unified and professional brand image across all digital touchpoints.

• Collaboration: Working effectively with remote teams and stakeholders.

Collaboration Style:

• Remote & Asynchronous: Expect to collaborate primarily through digital channels, with clear communication and timely responses being vital.

• Feedback-Driven: Openness to feedback and iterative design adjustments based on project requirements and stakeholder input.

• Proactive Communication: Taking initiative to clarify requirements, flag potential issues, and share progress updates.

📝 Enhancement Note: The values emphasize practical application of design skills to achieve business objectives (efficiency, conversion, brand consistency), which are core to operations. The collaborative style highlights the need for strong remote communication skills, essential for distributed teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Concepts: Effectively visualizing and communicating complex AI technology concepts through design.

• Working from Varied Inputs: Designing from rough prompts, AI-generated drafts, or existing brand systems requires adaptability and strong interpretative skills.

• Ensuring Seamless Handoff: Bridging the gap between design and implementation, ensuring developers or no-code tools can accurately execute the vision.

• Maintaining Consistency: Upholding brand integrity across diverse web assets and touchpoints.

• Remote Collaboration Dynamics: Navigating communication and project management in a fully remote, part-time freelance setting.

Learning & Development Opportunities:

• Platform Specialization: Gain in-depth experience with Webflow and Framer, becoming proficient in their design and implementation capabilities.

• AI Industry Insight: Develop a deeper understanding of AI technologies and their market positioning through project work.

• Portfolio Enhancement: Build a strong portfolio of cutting-edge AI project designs.

• Freelance Best Practices: Improve skills in client management, time management, and remote project execution.

📝 Enhancement Note: The challenges are rooted in the operational aspects of design: efficient execution, clear communication, and successful integration with development workflows. Growth opportunities focus on specialization within a high-demand field (AI tech) and refining freelance professional skills.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting landing page from scratch, given only a brief and brand assets." (Focus on user journey, CTA placement, visual hierarchy, and conversion elements.)

• "How do you ensure visual consistency across a website, social media graphics, and pitch decks?" (Emphasize brand guidelines, component systems, and systematic checks.)

• "Walk me through your developer handoff process. What information do you provide, and how do you ensure accuracy?" (Detail Figma features like inspect mode, asset export, comments, and style guides.)

• "How do you approach designing for a technical product like AI, where the audience might be highly specialized?" (Discuss clarity, avoiding jargon, using visuals effectively, and targeting specific user personas.) Company & Culture Questions:

• "What interests you about Mindrift and the Tendem project specifically?" (Research Mindrift's mission and the Tendem project's goals.)

• "How do you manage your time and prioritize tasks when working remotely on a part-time basis?" (Highlight organizational skills, use of task management tools, and proactive communication.)

• "What is your experience working with developers or no-code platforms?" (Be ready to discuss collaboration and understanding of implementation constraints.) Portfolio Presentation Strategy:

• Project Selection: Choose 2-3 projects that best exemplify your skills in landing page design, marketing websites, and responsive layouts.

• Narrative: For each project, tell a story: the challenge, your approach, the tools used, your design decisions, and the outcome (especially if there were conversion improvements).

• Figma Showcase: Be prepared to briefly demonstrate Figma workflows, auto-layout usage, or component libraries if asked.

• Handoff Examples: Show examples of how you've organized files and specs for developers.

• Conciseness: Be prepared to present your portfolio efficiently, highlighting key aspects within a limited timeframe.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent but also an understanding of the business impact of design, efficiency in workflow, and strong remote collaboration skills. The portfolio presentation is key to showcasing practical application.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided link on Workable.

• Crucially, ensure your CV includes a direct link to your online portfolio. Applications without a portfolio or relevant web design cases will not be considered.

• Tailor your portfolio: Highlight specific examples of landing pages, marketing sites, and conversion-driven layouts. Showcase your Figma proficiency and developer handoff capabilities.

• Prepare your elevator pitch: Be ready to concisely explain your relevant experience, your design process, and why you are a strong fit for this role and the Tendem project.

• Research Mindrift and Tendem.ai: Understand their mission and the nature of the projects they support to better articulate your interest and how your design skills can contribute to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.