Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Spain

Job Type: Part-Time, Freelance

Category: Creative & Design Operations / GTM Operations Support

Date Posted: September 01, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design high-converting marketing pages, landing experiences, and pitch-style layouts with a focus on conversion optimization.

• Ensure absolute visual consistency across all web-based materials, including interactive pages, static PDFs, and social media visuals, to maintain a strong brand ecosystem.

• Translate brand assets and concepts into responsive web layouts, structured components, and sections ready for implementation by developers or no-code tools.

• Prepare and package production-ready files, organizing Figma frames, exporting assets, and detailing specifications for seamless developer handoff.

📝 Enhancement Note: This role is positioned within a freelance, part-time capacity, focusing on supporting the Tendem project (tendem.ai). The emphasis on "conversion-driven layouts" and "marketing pages" suggests a strong link to Go-To-Market (GTM) operations, where the design directly impacts lead generation and user acquisition. The requirement for seamless handoff to developers or no-code tools highlights an operational efficiency focus, ensuring design assets are production-ready and minimize friction in the implementation phase.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts, ensuring clear hierarchy and strong typography.

• Translate brand assets and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools.

• Prepare and securely package production-ready files (organizing Figma frames, exporting assets, and detailing specs) for seamless handoff to development teams or no-code platforms.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social materials, reinforcing the brand's identity across all touchpoints.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery.

📝 Enhancement Note: The responsibilities clearly outline a need for operational rigor in the design process. "Systematic verification," "preparing and securely packaging production-ready files," and "enforcing layout quality standards" point to a structured approach that integrates design with operational efficiency for smoother GTM execution.

🎓 Skills & Qualifications

Education: A Bachelor's or Master's Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or a related creative/technical field is a plus.

Experience: At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications. A strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers demonstrating clear hierarchy and strong typography is essential.

Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

• Visual Communication: Strong ability to convey brand messaging and value propositions effectively through design.

• Typography: A keen eye for effective and legible typography in web layouts.

Preferred Skills:

• Experience with no-code platforms like Webflow or Framer for implementation.

• Familiarity with design systems and component-based design principles.

• Understanding of basic SEO principles for landing page optimization.

• Experience working with AI-generated drafts or prompts.

📝 Enhancement Note: The emphasis on Figma proficiency and developer handoff skills is critical for operational efficiency in a GTM context. The ability to create "implementation-ready" designs directly impacts the speed and quality of marketing campaign launches. The requirement for a portfolio showcasing "clear hierarchy and strong typography" indicates a need for designs that are not only aesthetically pleasing but also highly functional and user-friendly, supporting conversion goals.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers.

• Demonstrations of clear visual hierarchy and strong typography in web designs.

• Case studies or examples showcasing the conversion-driven nature of designs, if possible.

• Examples of responsive web layouts and how they adapt across different devices.

• Work samples that highlight seamless handoffs to developers or no-code tools. Process Documentation:

• Evidence of a structured, user-centric, and conversion-minded approach to design within portfolio projects.

• Examples demonstrating the ability to translate brand assets and rough prompts into polished, implementation-ready web designs.

• Visuals showcasing consistency across different digital touchpoints (web, PDF, social).

📝 Enhancement Note: For this role, the portfolio is not just a showcase of aesthetic talent but a critical operational tool. It must demonstrate the candidate's ability to produce designs that are "implementation-ready" and "conversion-driven," directly supporting GTM objectives. The portfolio should implicitly reveal a systematic approach to design, from concept to handoff.

💵 Compensation & Benefits

Salary Range: Up to $40 per hour equivalent.

Benefits:

• Flexible Part-Time Work: Estimated 10–20 hours per week during active project phases, offering significant flexibility.

• Remote Work: Fully remote position, allowing work from anywhere in Spain.

• Project-Based Engagement: Opportunity to work on innovative technology projects with the Tendem platform.

• Skill Development: Exposure to AI technology projects and diverse design challenges.

Working Hours: Estimated 10–20 hours per week. The workload is variable and depends on active project requirements.

📝 Enhancement Note: The compensation is presented as an "up to" rate, common in freelance and project-based roles. The hourly equivalent of $40 USD suggests a mid-to-senior level designer, especially considering the focus on conversion and developer handoff. The benefits are typical for freelance roles, emphasizing flexibility and project variety rather than traditional employment benefits. The specified working hours are an estimate, highlighting the project-dependent nature of the workload.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Platform Development) and Specialist Talent Connection. Mindrift operates at the intersection of AI innovation and human expertise, connecting global professionals with advanced AI development efforts. This context means designers will work on cutting-edge projects with a forward-thinking approach.

Company Size: Not explicitly stated, but operates as a platform connecting specialists to projects, implying a distributed network of freelancers and potentially a core operational team. This suggests a lean, agile operational model.

Founded: Not explicitly stated, but the company is associated with the Tendem project (tendem.ai), indicating its focus on modern, technology-driven solutions.

Team Structure:

• Project-Specific Teams: Designers will likely work within project teams for initiatives like Tendem, collaborating with project managers, developers, and potentially AI specialists.

• Freelance Network: Operates as a platform connecting specialists, suggesting a decentralized team structure where collaboration often occurs remotely and asynchronously.

• Cross-Functional Collaboration: The role requires close collaboration with developers and potentially marketing/product teams to ensure design alignment and smooth implementation.

Methodology:

• Data-Driven Design: Emphasis on "conversion-driven layouts" and "user-centric approach" suggests design decisions are informed by performance data and user behavior.

• Agile Project Execution: The freelance and project-based nature implies an agile workflow, focusing on rapid iteration and efficient delivery of design assets.

• Design System Integration: The requirement for Figma and design systems points to a structured methodology for maintaining brand consistency and scalability.

Company Website: https://mindrift.ai/

📝 Enhancement Note: Mindrift's model of connecting specialists to tech projects implies an operational focus on efficient talent management and project execution. For a designer, this means an environment that values clear communication, self-direction, and the ability to deliver high-quality, production-ready assets promptly to keep projects moving. The "brand ecosystem" concept suggests a commitment to cohesive branding, which is a key operational concern for GTM success.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialist freelance Web Designer, likely falling into the mid-level to senior-level for freelance engagements, given the required experience and skill set. It's not a traditional employee role but offers opportunities for consistent project work.

Reporting Structure: As a freelance contributor to a specific project (Tendem), the designer will likely report to a project manager or a lead designer overseeing the project's creative output. Direct reporting lines might be less formal than in a full-time employee scenario.

Operations Impact: The Web Designer's impact is directly tied to the success of marketing initiatives and user acquisition for projects like Tendem. High-converting landing pages and consistent branding are crucial for lead generation, user engagement, and ultimately, the project's growth and Mindrift's platform value.

Growth Opportunities:

• Project Variety: Access to a range of projects on the Mindrift platform, allowing for diversification of portfolio and experience.

• Skill Specialization: Deepen expertise in conversion-focused design, responsive layouts, and efficient developer handoffs.

• Network Building: Opportunity to build professional relationships within the AI and tech project space.

• Potential for Repeat Engagements: Successful project delivery can lead to ongoing work with Mindrift or its affiliated projects.

📝 Enhancement Note: While not a traditional career ladder, the growth in this freelance role comes from accumulating diverse project experience, refining specialized skills in demand (like conversion design and Figma mastery), and building a reputation for reliable, high-quality output. The operational impact is measured by the effectiveness of the marketing assets produced, directly contributing to GTM goals.

🌐 Work Environment

Office Type: Fully Remote. This role operates entirely outside a traditional office setting, requiring a self-managed workspace.

Office Location(s): Spain. The role is open to freelancers located within Spain, allowing for flexibility in choosing a personal work environment.

Workspace Context:

• Independent Work: The environment is self-directed, requiring strong time management and self-discipline.

• Digital Collaboration: Interaction will primarily occur through digital communication tools (email, project management software, video calls).

• Tool-Centric: The workspace needs to be equipped with reliable internet access and the necessary software, primarily Figma.

Work Schedule: Flexible, with an estimated 10-20 hours per week. The designer can manage their schedule to meet project deadlines, provided they maintain communication and deliver assets on time. This flexibility is key for balancing multiple projects or personal commitments.

📝 Enhancement Note: The remote and freelance nature necessitates a strong emphasis on self-management and digital communication protocols. For operations professionals, understanding how to effectively collaborate and deliver in a distributed, asynchronous environment is a critical skill. The "production-ready files" requirement implies a need for organized digital asset management within the freelancer's own workflow.

📄 Application & Portfolio Review Process

Interview Process:

• Application Review: Initial screening based on CV and, critically, the portfolio link. Applications without relevant web design cases will not be considered.

• Portfolio Deep Dive: Expect a thorough review of the portfolio, focusing on landing pages, marketing websites, and conversion-driven examples.

• Skills Assessment (Potential): May involve a short design exercise or a discussion about past projects to assess Figma proficiency, understanding of responsive design, and conversion optimization principles.

• Cultural/Fit Discussion: A conversation to gauge communication skills, work ethic, reliability, and ability to work independently and meet deadlines. English proficiency (B2+) will be assessed.

Portfolio Review Tips:

• Highlight Conversion: Clearly articulate the conversion goals of each featured landing page or marketing site and how your design contributed to achieving them.

• Showcase Figma Mastery: Include examples of auto-layout, component systems, and well-organized Figma files if possible.

• Detail the Process: Briefly explain your design process for key projects, from brief to final handoff, emphasizing your structured approach.

• Demonstrate Responsiveness: Include visuals or links showing how your designs adapt across various screen sizes.

• Ensure Clarity: Organize your portfolio for easy navigation, with clear project titles and concise descriptions. Make sure the link is functional and accessible.

Challenge Preparation:

• Be prepared to discuss your approach to translating rough prompts or AI-generated drafts into polished web designs.

• Be ready to articulate your understanding of developer handoff best practices and the tools used (Figma, Webflow, Framer).

• Practice explaining your design decisions, especially concerning user flow, hierarchy, and conversion optimization.

📝 Enhancement Note: The application process places immense weight on the portfolio. It's the primary tool for demonstrating operational capabilities in design – efficiency, adherence to standards, and impact. The "production-ready files" and "seamless handoff" requirements mean interviewers will look for evidence of this operational rigor within the portfolio.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/web design, creating scalable, responsive layouts, auto-layout components, and design systems. Proficiency is a core requirement.

• Design Systems: Understanding and ability to work with or contribute to design systems for maintaining brand consistency and efficiency.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how design impacts conversion metrics (e.g., click-through rates, conversion rates) is crucial. Familiarity with how designs are measured is beneficial. CRM & Automation:

• No direct CRM responsibilities, but an understanding of how landing pages integrate with marketing automation or CRM systems for lead capture is a plus. Implementation/No-Code Tools:

• Webflow: Preferred knowledge for preparing assets and understanding implementation capabilities.

• Framer: Another preferred platform for understanding integration and handoff.

📝 Enhancement Note: The technology stack is heavily focused on design and front-end implementation tools. Figma is the central design tool, and familiarity with Webflow/Framer indicates an understanding of the operational side of bringing designs to life, bridging the gap between design and development/deployment.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: Delivering "production-ready files fast" and ensuring "seamless handoff" highlights a value placed on operational efficiency and quick turnaround times.

• Quality & Consistency: Maintaining "absolute visual consistency" and enforcing "layout quality standards" reflects a commitment to high-quality output and brand integrity.

• User-Centricity & Conversion Focus: Designing with a "user-centric, conversion-minded approach" shows a dedication to creating designs that deliver tangible business results.

• Self-Direction & Reliability: The need for a "self-directed work ethic" and ability to "troubleshoot independently" points to a culture that trusts its freelancers to manage their work effectively.

• Collaboration & Communication: While independent, clear communication and ability to work with project teams are vital for successful project execution.

Collaboration Style:

• Remote & Asynchronous: Primarily remote collaboration, requiring clear, concise written communication and proactive updates.

• Project-Focused: Collaboration is centered around specific project goals and deliverables, with a focus on achieving technical and design milestones.

• Feedback Integration: Openness to feedback and iterative design based on input from project leads or stakeholders.

📝 Enhancement Note: The values emphasize operational excellence in design: producing high-quality, consistent, and effective assets efficiently. This aligns with the demands of GTM operations where speed and impact are paramount. The ability to collaborate effectively in a remote, project-driven environment is a key cultural fit indicator.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Meeting tight deadlines while maintaining high design standards and ensuring all specifications for handoff are met.

• Working from Ambiguous Briefs: Translating rough prompts or AI-generated drafts into polished, on-brand web designs requires strong interpretation and creative problem-solving skills.

• Maintaining Brand Consistency: Ensuring visual continuity across various digital touchpoints, especially when working on new projects with evolving brand guidelines.

• Remote Collaboration Management: Effectively communicating and coordinating with remote teams without the benefit of in-person interaction.

Learning & Development Opportunities:

• Exposure to AI Projects: Gain experience designing for cutting-edge AI technology projects, expanding your understanding of this rapidly growing field.

• Advanced Figma Techniques: Opportunities to deepen expertise in Figma's advanced features like complex auto-layout, component states, and design system management.

• Conversion Optimization Insights: Learn and apply best practices for designing high-converting landing pages and marketing funnels.

• No-Code Platform Familiarity: Enhance skills in preparing designs for implementation on platforms like Webflow or Framer, a highly marketable skill.

📝 Enhancement Note: The challenges highlight the need for strong operational skills in time management, problem-solving, and communication. The growth opportunities are focused on deepening specialized design skills that are highly relevant to modern GTM and digital product development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a rough prompt or AI-generated draft and turning it into a fully designed, implementation-ready web page. What are the key steps and considerations?" (Focus on structured process, clarity, conversion goals)

• "How do you ensure visual consistency across different digital assets, such as web pages, PDFs, and social media graphics? Can you provide an example from your portfolio?" (Highlight brand ecosystem management)

• "Walk me through a landing page you designed that was specifically focused on conversion. What were the goals, your design choices, and the outcome?" (Prepare a case study demonstrating conversion impact and your role)

• "What is your approach to preparing design files for developer handoff? What information do you typically include, and what tools do you use?" (Emphasize Figma, specs, and readiness for implementation) Company & Culture Questions:

• "What interests you about working with Mindrift and the Tendem project?" (Show research into Mindrift's mission and the Tendem project's goals)

• "How do you manage your time and prioritize tasks when working remotely on a freelance basis?" (Demonstrate self-discipline and organizational skills)

• "How do you stay updated on modern web design trends and conversion optimization best practices?" (Show a commitment to continuous learning) Portfolio Presentation Strategy:

• Focus on Impact: For each project, clearly state the objective (e.g., increase leads, improve user engagement), your role, and the results achieved, especially conversion metrics if available.

• Showcase Process: Briefly explain your design thinking behind key projects – why you made certain layout decisions, color choices, or typography selections, linking them to conversion goals.

• Highlight Figma Skills: If possible, briefly demonstrate or explain how you used Figma's features (auto-layout, components) to create efficient and scalable designs.

• Emphasize Handoff Readiness: Point out specific examples or describe your process for ensuring designs are production-ready for developers or no-code tools.

📝 Enhancement Note: Interview preparation should focus on demonstrating operational rigor in design: a structured process, attention to detail, ability to meet objectives (conversion), and efficient delivery. The portfolio is your primary evidence for these operational capabilities.

📌 Application Steps

To apply for this freelance Web Designer position:

• Submit your application through the Workable application link provided.

• Curate Your Portfolio: Ensure your portfolio prominently features at least 2-3 strong examples of landing pages, marketing websites, or startup one-pagers. Tailor your selection to highlight conversion-driven design and clear visual hierarchy.

• Optimize Your CV: Clearly state your years of experience and explicitly mention your proficiency in Figma. Include a direct, functional link to your online portfolio. Highlight any experience with Webflow or Framer.

• Prepare Your Narrative: Be ready to discuss your design process, your approach to conversion optimization, and how you ensure seamless developer handoffs. Practice articulating your contributions to past project successes.

• Research Mindrift & Tendem: Familiarize yourself with Mindrift's mission and the Tendem project (tendem.ai) to demonstrate genuine interest and understand the context of the design work.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, particularly regarding compensation, workload, and specific project details, should be verified directly with Mindrift during the application and interview process.