Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Czechia

Job Type: PART_TIME

Category: Web Design / UI/UX Operations

Date Posted: 2026-08-17

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and develop high-converting marketing pages, landing experiences, and responsive web layouts for the Tendem AI project.

• Ensure absolute visual consistency across web pages, static PDFs, and social media materials, aligning with the broader brand ecosystem.

• Prepare and package production-ready files for seamless developer or no-code tool implementation.

• Enforce layout quality standards, focusing on responsiveness, spacing, clarity, and modern web trends.

📝 Enhancement Note: While the title is "Freelance Web Designer," the responsibilities and required skills, particularly in conversion-driven layouts, developer handoff, and brand consistency, align with a specialized role within a GTM or Product Operations function. This role focuses on operationalizing design assets for marketing and product launches, rather than pure creative exploration. The "operations" aspect comes from the structured, implementation-ready output and the need to maintain brand consistency across various GTM touchpoints.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts, ensuring a user-centric and conversion-minded approach.

• Translate core brand assets and social media visuals into responsive web layouts, structured components, and sections optimized for implementation by developers or no-code tools like Webflow and Framer.

• Prepare and securely package production-ready files, meticulously organizing Figma frames, exporting assets, and detailing specifications for efficient handoff.

• Ensure absolute visual consistency and brand alignment between interactive web pages, static PDFs, and social media materials, reinforcing the overall brand ecosystem.

• Enforce stringent layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web design trends prior to delivery.

📝 Enhancement Note: The responsibilities are framed to emphasize the operational aspects of design: translating briefs into actionable assets, ensuring consistency for brand integrity, and preparing for efficient implementation. This highlights the role's contribution to the GTM and product launch processes.

🎓 Skills & Qualifications

Education: A Bachelor's or Master’s Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or a related creative/technical field is a plus.

Experience: At least 2-5 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable, with a strong portfolio emphasis on landing pages, marketing websites, and product/startup one-pagers.

Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

• Visual Communication: Strong ability to convey brand messages and product value through compelling visual design.

• Typography: Excellent command of typography principles for effective hierarchy and readability.

• English Proficiency: Upper-intermediate (B2) or above.

Preferred Skills:

• Experience with no-code platforms such as Webflow or Framer.

• Familiarity with creating and maintaining design systems.

• Understanding of basic HTML/CSS principles for better developer collaboration.

• Experience working in a startup or fast-paced technology environment.

• Prototyping skills within Figma.

📝 Enhancement Note: The experience level is inferred from "at least 2 years of relevant experience" and the typical demands of a role requiring proficiency in advanced tools like Figma and a focus on conversion optimization. The distinction between required and preferred skills is based on the explicit mention of essential technical skills versus general desirable attributes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers demonstrating clear hierarchy and strong typography.

• Specific examples showcasing the ability to design for conversion, with measurable outcomes or clear design choices driving user action.

• Case studies demonstrating the process of translating briefs (textual copy, outlines, or AI-generated drafts) into structured, implementation-ready web designs.

• Evidence of maintaining visual consistency across different digital assets, including web pages, social media graphics, and pitch decks.

• Examples of developer handoff packages, illustrating organized Figma files, exported assets, and detailed specifications. Process Documentation:

• Showcase a systematic approach to design, from brief interpretation to final asset delivery, highlighting key decision points and quality checks.

• Demonstrate understanding of responsive design principles and how they are applied through Figma's features (e.g., auto-layout, constraints).

• Illustrate the process of collaborating with developers or no-code tool users, emphasizing clear communication and asset preparation.

• Provide examples of how design standards and brand guidelines are upheld throughout the design process.

📝 Enhancement Note: Given this is a freelance role with specific deliverables, a portfolio is paramount. The requirements are structured to reflect what a hiring manager would look for to assess operational design capabilities, process adherence, and deliverable quality, especially in a remote context where direct oversight is limited.

💵 Compensation & Benefits

Salary Range: Up to $40 per hour equivalent.

Benefits:

• Flexible, part-time remote work arrangement.

• Opportunity to contribute to innovative AI technologies with the Tendem project.

• Exposure to real-world AI development projects and global specialists.

• Potential for varied project scope and complexity on the Mindrift platform.

Working Hours: Estimated 10–20 hours per week during active project phases.

📝 Enhancement Note: The salary is explicitly stated as "up to $40 per hour equivalent." The benefits are inferred from the "freelance role" and "part-time remote" nature, focusing on flexibility and project engagement. The working hours are an estimate provided in the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Development & Specialist Platform)

Company Size: The provided data does not specify company size, but Mindrift operates as a platform connecting specialists to projects, suggesting a lean operational core with a broad network of freelancers.

Founded: The founding date is not provided, but the existence of the platform and the Tendem project implies a company focused on modern tech solutions.

Team Structure:

• This role operates within a project-based structure (Tendem project), likely collaborating with project managers, AI specialists, and potentially other freelance contributors.

• The Web Designer will be a core specialist responsible for the visual web presence, reporting to project leads or a designated point person for the Tendem initiative.

• Cross-functional collaboration will primarily involve translating requirements from project stakeholders and ensuring designs meet the needs of developers or no-code implementers. Methodology:

• Data-Driven Design: Emphasis on conversion-driven layouts and user-centric approaches, implying design decisions are informed by desired outcomes.

• Agile Project Execution: The project-based nature and estimated weekly hours suggest an agile approach to task management and delivery.

• Remote Collaboration: Reliance on digital tools and clear communication for seamless operation in a distributed team.

Company Website: https://mindrift.ai/

📝 Enhancement Note: Company culture and team structure are inferred from the platform's model (connecting specialists to projects) and the specific project (Tendem AI). The focus is on how this impacts a freelance designer's operational context.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Freelance Specialist. It requires demonstrated expertise and the ability to work independently, contributing specific, high-quality deliverables within a project framework. The focus is on executing design operations for GTM and product initiatives.

Reporting Structure: As a freelance contributor to the Tendem project, the Web Designer will likely report to a project manager or a designated lead responsible for the project's GTM assets and web presence. Direct line management is unlikely; the relationship is task- and project-oriented.

Operations Impact: The Web Designer directly impacts the perceived quality and effectiveness of Mindrift's Tendem project. High-converting landing pages and consistent brand visuals are crucial for user acquisition, investor pitches, and overall project credibility, directly influencing GTM success and the ability to attract further talent or clients.

Growth Opportunities:

• Specialization: Deepen expertise in conversion optimization, specific no-code platforms (Webflow, Framer), or advanced Figma techniques.

• Project Variety: Gain experience across different types of projects on the Mindrift platform, potentially leading to more complex or lead design roles on future initiatives.

• Portfolio Enhancement: Build a robust portfolio of high-impact GTM assets for AI technologies, enhancing future freelance or full-time opportunities.

• Network Expansion: Connect with AI specialists and other tech professionals, fostering potential collaborations.

📝 Enhancement Note: The "growth" here is framed within a freelance context – deepening skills, expanding project scope, and building a stronger professional profile. The "operations" aspect is highlighted by the direct impact on GTM effectiveness.

🌐 Work Environment

Office Type: Fully Remote. This role is conducted entirely online, requiring a dedicated home office setup.

Office Location(s): While the role is open to candidates in Czechia, the work is performed remotely from any suitable location within the country.

Workspace Context:

• Digital Collaboration Hub: The primary workspace will be digital, heavily reliant on communication and design tools like Figma, email, and potentially project management software.

• Autonomous Operation: The environment demands self-discipline and the ability to manage one's own time and workflow effectively to meet project deadlines.

• Focus on Deliverables: The emphasis is on producing high-quality, implementation-ready design assets efficiently, rather than on traditional office-based team interactions.

Work Schedule: Flexible, with an estimated commitment of 10–20 hours per week during active project phases. This allows for integration with other freelance commitments or personal schedules, provided project deadlines are met.

📝 Enhancement Note: The remote nature is a key aspect of the work environment, emphasizing autonomy and digital collaboration tools, which are critical for operational efficiency in a distributed freelance setting.

📄 Application & Portfolio Review Process

Interview Process:

• Application Review: Initial screening based on CV and, critically, the portfolio link. Applications without relevant web design cases will not be considered.

• Portfolio Deep Dive: A detailed review of submitted portfolio work, focusing on landing page design, conversion optimization, responsiveness, and developer handoff readiness.

• Technical Assessment (Potential): May involve a brief discussion or a small design challenge to assess Figma proficiency, problem-solving skills, and understanding of conversion-driven design principles.

• Cultural/Fit Conversation: An interview to assess English proficiency, self-direction, and alignment with the project's operational needs.

Portfolio Review Tips:

• Highlight Conversion: Showcase projects where design decisions directly led to improved conversion rates, user engagement, or other measurable GTM outcomes.

• Demonstrate Process: Clearly articulate your design process for each project, from understanding the brief to final delivery, emphasizing how you ensure quality and efficiency.

• Showcase Figma Mastery: Include examples that specifically demonstrate your proficiency in Figma, such as complex auto-layouts, responsive design implementation, and well-organized design systems.

• Detail Developer Handoff: For relevant projects, explain your handoff process and provide examples of how you prepare assets and specifications for implementation.

• Ensure Brand Consistency: Include case studies where you successfully translated and maintained brand identity across multiple digital touchpoints.

Challenge Preparation:

• Be prepared to discuss specific design choices made in your portfolio projects, particularly those related to conversion optimization and user experience.

• Practice articulating your design process and how you ensure efficiency and quality in your work.

• Be ready to discuss your understanding of modern web design trends and how they apply to marketing and product pages.

• Prepare to demonstrate your ability to work independently and manage your time effectively for remote projects.

📝 Enhancement Note: The application process is heavily weighted towards the portfolio, which serves as the primary evidence of operational design capability. Tips focus on demonstrating these capabilities effectively.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all design work, including creating scalable, responsive web layouts, auto-layout components, and design systems. Proficiency is a core requirement.

Analytics & Reporting:

• While not directly responsible for analytics, an understanding of how design impacts conversion metrics is crucial. Familiarity with interpreting basic analytics to inform design decisions is beneficial. CRM & Automation:

• No direct CRM/Automation tool usage is specified for this role, but an awareness of how web designs integrate into marketing automation workflows or CRM-driven campaigns can be advantageous. Other Relevant Tools (Implied):

• Webflow/Framer: Understanding or experience with these no-code platforms is preferred for seamless developer handoff and implementation.

• Graphic Design Software: Proficiency in Adobe Creative Suite (Photoshop, Illustrator) might be beneficial for asset preparation, though Figma is the primary tool.

📝 Enhancement Note: The technology stack is heavily focused on design tools, with Figma being paramount. The mention of Webflow/Framer highlights the operational aspect of designing for specific implementation platforms.

👥 Team Culture & Values

Operations Values:

• Quality & Precision: A strong emphasis on delivering polished, error-free designs that meet high standards for responsiveness, spacing, and visual appeal.

• Efficiency & Speed: The ability to translate briefs into production-ready assets quickly and accurately is valued, reflecting the pace of project-based work.

• User-Centricity & Conversion Focus: Designs should prioritize user experience and be geared towards achieving specific conversion goals.

• Brand Integrity: Maintaining consistency with brand guidelines and ensuring a cohesive visual ecosystem across all touchpoints is critical.

• Autonomy & Proactivity: A self-directed work ethic, with the ability to troubleshoot independently and take initiative.

Collaboration Style:

• Asynchronous Communication: Expect primary communication to be via email, project management tools, or messaging platforms, accommodating different time zones and work schedules.

• Clear Handoffs: Emphasis on structured and detailed documentation for design assets to ensure smooth collaboration with developers or other implementers.

• Feedback Integration: Openness to receiving and incorporating feedback from project leads to refine designs.

📝 Enhancement Note: The culture and values are inferred from the nature of a freelance, remote, project-based role within a tech platform focused on operationalizing AI development. The emphasis is on professionalism, efficiency, and deliverable quality.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Ambiguous Briefs: Working effectively from textual copy, outlines, or AI-generated drafts requires strong interpretation and creative problem-solving skills.

• Maintaining Brand Consistency: Ensuring that new web designs perfectly align with an existing brand ecosystem across diverse assets can be challenging.

• Meeting Tight Deadlines: The estimated 10-20 hours per week implies a need for efficient workflow management to deliver within project timelines.

• Remote Collaboration Dynamics: Effectively communicating and collaborating with a distributed team without direct in-person interaction requires strong digital communication skills.

Learning & Development Opportunities:

• Mastering Figma Advanced Features: Opportunity to deepen expertise in Figma's auto-layout, component systems, and prototyping capabilities.

• Conversion Rate Optimization (CRO) Principles: Learning to design specifically for conversion can lead to more impactful and valuable work.

• No-Code Platform Integration: Gaining practical experience with Webflow, Framer, or similar platforms to better understand implementation constraints and opportunities.

• Exposure to AI Projects: Understanding the design needs of AI technology projects can open up specialized design niches.

📝 Enhancement Note: Challenges are identified based on the role's specific requirements (e.g., working from drafts) and the nature of remote freelance work. Growth opportunities are framed around skill enhancement relevant to the role and industry.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a textual brief or AI-generated draft and transforming it into a conversion-focused landing page design." (Focus on interpretation, structure, and conversion strategy).

• "How do you ensure visual consistency across web pages, social media assets, and pitch decks for a brand?" (Highlight your systematic approach and tools used).

• "Walk us through a project from your portfolio where you optimized a design for conversion. What were the goals, your approach, and the outcome?" (Prepare a specific case study).

• "How do you prepare design assets and specifications for developer handoff, particularly for responsive web layouts?" (Detail your Figma handoff process and understanding of implementation). Company & Culture Questions:

• "What interests you about contributing to the Tendem AI project and Mindrift's mission?" (Show genuine interest in the AI space and the platform's model).

• "How do you manage your time and prioritize tasks when working remotely on multiple project components?" (Demonstrate self-discipline and organizational skills).

• "Describe your experience working independently and troubleshooting design challenges without direct supervision." (Highlight your proactive and problem-solving nature). Portfolio Presentation Strategy:

• Curate Effectively: Select 3-4 strong projects that best showcase your skills in landing page design, conversion focus, responsive layouts, and Figma proficiency.

• Tell a Story: For each project, clearly articulate the problem, your role, your process, the design solutions, and the results (even if qualitative).

• Highlight Technical Skills: Explicitly point out how you utilized Figma features (auto-layout, components) and considered developer handoff.

• Quantify Impact: If possible, include metrics or describe how your design contributed to business objectives like increased conversion rates or lead generation.

• Be Prepared for Questions: Anticipate questions about your design choices, challenges faced, and how you ensure brand consistency.

📝 Enhancement Note: Interview preparation advice is tailored to assess the specific skills and operational capabilities required for this freelance design role, emphasizing the portfolio's critical importance.

📌 Application Steps

To apply for this freelance web design position:

• Submit your application through the Workable application link.

• Portfolio Customization: Ensure your CV includes a direct link to your portfolio, which must feature relevant web design cases, particularly landing pages and marketing websites. Tailor your portfolio to highlight conversion-driven design and developer handoff capabilities.

• Resume Optimization: Clearly list your experience with Figma and other relevant design tools. Quantify achievements where possible, focusing on design impact and efficiency.

• Interview Preparation: Practice articulating your design process, especially for conversion-focused projects and developer handoffs. Be ready to discuss how you ensure brand consistency and work autonomously in a remote setting.

• Company Research: Familiarize yourself with Mindrift's platform and the Tendem project (tendem.ai) to demonstrate your understanding of their mission and the context of your design work.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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