Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Bulgaria

Job Type: PART_TIME

Category: Web Design & Development Operations

Date Posted: 2026-06-05

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive specialized data scraping workflows by providing critical thinking and domain expertise for the Tendem AI project.

• Translate briefs and rough drafts into clean, on-brand, and easy-to-ship web-ready designs, ensuring consistency with broader brand ecosystems.

• Own the look and feel of all web-based materials, focusing on marketing pages, landing experiences, and conversion-driven layouts.

• Collaborate closely with AI agents and human specialists to deliver polished and impactful digital visual communications.

📝 Enhancement Note: This role is positioned within a unique "hybrid AI + human system," suggesting a need for operations professionals who can bridge technical AI capabilities with human creative input and strategic execution. The focus on "data scraping workflows" and "specialized" tasks implies a need for meticulous attention to detail and process adherence, common in operations roles.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts.

• Translate brand assets and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools.

• Prepare and securely package production-ready files, including organizing Figma frames, exporting assets, and detailing specifications for seamless handoff.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social materials, maintaining brand integrity across all touchpoints.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery.

📝 Enhancement Note: The emphasis on "systematic verification" and "enforcing layout quality standards" highlights a process-oriented approach to design, aligning with operations principles of quality control and standardization. The responsibility for preparing "production-ready files" and ensuring "seamless handoff" directly relates to workflow management and operational efficiency.

🎓 Skills & Qualifications

Education: Bachelor’s or Master’s Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or related creative/technical fields is a plus.

Experience: At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.

Required Skills:

• Figma Proficiency: Deep expertise in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Proven ability to structure high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of preparing, specifying, and packaging digital assets for efficient implementation by developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to translate core brand aesthetics seamlessly across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

• English Proficiency: Upper-intermediate (B2) or above is required for effective communication and collaboration.

Preferred Skills:

• Experience with no-code platforms like Webflow or Framer for rapid prototyping and implementation.

• Familiarity with UI/UX principles and user-centric design methodologies.

• Knowledge of modern web trends, accessibility standards, and responsive design best practices.

• Experience working in a remote, freelance, or hybrid AI + human team environment.

📝 Enhancement Note: The specific mention of "auto-layout components" and "design systems" in Figma points to a need for structured, scalable design processes, which are critical for operations efficiency. The requirement for "Developer Handoff" and understanding of "no-code platforms" indicates a need for skills that facilitate seamless integration between design and development workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A link to your portfolio must be included with your CV.

• Showcase examples of web design projects, specifically focusing on marketing pages, landing pages, and conversion-driven layouts.

• Demonstrate your ability to translate brand assets and concepts into cohesive web experiences.

• Highlight projects where you successfully prepared and handed off production-ready files for developer implementation. Process Documentation:

• Provide examples of how you approach design challenges, outlining your thought process from brief to final deliverable.

• Illustrate your methods for ensuring visual consistency across different digital mediums.

• Showcase your system for verifying layout quality, responsiveness, and adherence to modern web trends.

📝 Enhancement Note: The explicit requirement for a portfolio with "web design examples" and "relevant web design cases" underscores the importance of demonstrating practical application of design skills. For operations roles, this translates to showcasing a portfolio that highlights process efficiency, problem-solving, and tangible results achieved through systematic design approaches.

💵 Compensation & Benefits

Salary Range: Up to $40 per hour equivalent. Compensation varies across projects depending on scope, complexity, and required expertise.

Benefits:

• Flexible Part-Time Work: Approximately 10-20 hours per week during active project phases, offering flexibility to balance with other commitments.

• Remote Work: Opportunity to work from anywhere within Bulgaria, eliminating commute time and costs.

• Exposure to AI Projects: Gain experience working with innovative AI projects and cutting-edge technology through the Mindrift platform.

• Global Collaboration: Connect and collaborate with specialists and tech innovators worldwide.

Working Hours: Estimated 10–20 hours per week during active project phases. This is an estimate and not a guaranteed workload.

📝 Enhancement Note: The compensation structure "up to $40 per hour equivalent" suggests a performance-based or tiered system common in freelance and project-based operations roles, where contribution level and pace directly influence earnings. The estimated weekly hours provide insight into the project's operational cadence and workload management demands.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI, Platform Services)

Company Size: Information not directly provided, but likely growing given the nature of AI projects and freelance talent engagement.

Founded: Mindrift operates on a platform model, connecting specialists with AI projects, suggesting a dynamic and project-driven operational structure.

Team Structure:

• Project-Based Teams: Work within specific projects like Tendem (tendem.ai), collaborating with a mix of AI agents and human specialists.

• Cross-Functional Collaboration: Engage with developers, project managers, and potentially other designers to ensure seamless workflow and product delivery.

• Distributed Workforce: Composed of freelancers and remote specialists from various locations, emphasizing asynchronous communication and clear documentation.

Methodology:

• Hybrid AI + Human System: Integrates AI capabilities with human expertise for specialized tasks, requiring a blend of automation and human oversight.

• Data-Driven Design: Focuses on conversion-driven layouts and systematic verification, indicating an approach that values quantifiable results and process adherence.

• Agile Project Management: Likely employs agile methodologies for project execution, allowing for flexibility and iterative improvements in design and workflow.

Company Website: https://mindrift.ai/

📝 Enhancement Note: The "hybrid AI + human system" implies an operational environment where efficiency is driven by intelligent automation, but human oversight, critical thinking, and domain expertise are paramount. This necessitates strong process management and clear communication channels to ensure seamless integration between automated and human-driven tasks.

📈 Career & Growth Analysis

Operations Career Level: This role represents a specialized freelance opportunity within the broader operations landscape, focusing on design execution for AI projects. It's ideal for individuals seeking to leverage their design expertise in a technology-driven, project-based capacity.

Reporting Structure: You will likely report to a project lead or a manager overseeing the Tendem project, with direct collaboration with AI agents and potentially other team members involved in the project lifecycle.

Operations Impact: Your work will directly influence the user experience and conversion rates of marketing materials for AI projects, contributing to the project's overall success and the company's ability to attract and engage clients and specialists.

Growth Opportunities:

• Skill Expansion: Deepen expertise in Figma, responsive design, and conversion optimization within the context of AI-driven projects.

• Project Diversity: Gain exposure to various AI projects and client needs on the Mindrift platform, broadening your portfolio and experience.

• Networking: Connect with a global network of AI specialists and tech innovators, opening doors for future collaborations.

• Specialization: Develop a niche in designing for AI-powered platforms or specialized data-intensive applications.

📝 Enhancement Note: The growth opportunities here are less about traditional corporate ladder climbing and more about building a robust freelance career through skill enhancement, diverse project experience, and expanding a professional network within the AI and technology sectors. This aligns with the operational goal of continuous learning and adaptation.

🌐 Work Environment

Office Type: Fully Remote. This role offers the flexibility to work from any location within Bulgaria.

Office Location(s): Bulgaria.

Workspace Context:

• Independent Work: Requires a self-directed work ethic, with the ability to troubleshoot independently and manage your own time effectively.

• Digital Collaboration Tools: Reliance on platforms like Figma and communication tools for seamless interaction with team members and AI agents.

• Focus on Deliverables: The environment prioritizes clear outputs and production-ready assets, emphasizing efficiency and quality in design execution.

Work Schedule: Flexible, with an estimated 10-20 hours per week required during active project phases. This allows for significant autonomy in scheduling, provided deadlines are met and collaboration needs are addressed.

📝 Enhancement Note: The remote and freelance nature necessitates strong self-management and organizational skills, akin to managing one's own operational workflow. The emphasis on "production-ready assets" and meeting deadlines highlights the operational importance of reliability and consistent performance.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess qualifications, relevant experience, and English proficiency.

• Portfolio Review: In-depth evaluation of web design examples, focusing on conversion-driven layouts, Figma skills, and developer handoff preparation.

• Skills Assessment: Potential for a design challenge or a discussion about your design process and problem-solving approach related to web design and AI projects.

• Cultural Fit: Discussion to gauge your self-directed work ethic, ability to collaborate remotely, and understanding of working within a hybrid AI + human system.

Portfolio Review Tips:

• Highlight Relevant Projects: Showcase your strongest web design, landing page, and marketing site examples. Prioritize those demonstrating conversion-focused design and clear structure.

• Detail Your Process: For each project, briefly explain your design thinking, the problem you were solving, your approach using Figma, and how you ensured consistency and prepared files for implementation.

• Showcase Figma Skills: Include examples that highlight your proficiency with auto-layout, components, and design systems within Figma.

• Quantify Impact (if possible): If any of your past designs led to measurable improvements (e.g., higher conversion rates), be prepared to discuss those results.

• Ensure Clarity and Neatness: Present your portfolio in a well-organized, visually appealing, and easy-to-navigate format.

Challenge Preparation:

• Practice Figma: Be ready to demonstrate your Figma skills, particularly with responsive layouts and components.

• Think Conversion-First: Prepare to discuss how you approach designing for conversion, considering user flow, calls to action, and clear messaging.

• Outline Handoff Procedures: Be ready to explain your process for preparing design files for developers or no-code tools, including specification details.

📝 Enhancement Note: The emphasis on a "structured, user-centric, and conversion-minded approach" means candidates should prepare to articulate their design process with an operational lens, focusing on efficiency, clarity, and measurable outcomes, much like a process improvement initiative.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all UI/web design tasks, including creating layouts, components, design systems, and preparing assets. Proficiency in advanced features like auto-layout is key.

• Design Systems: Experience in building and adhering to design systems for maintaining visual consistency and scalability.

• No-code Platforms (e.g., Webflow, Framer): Familiarity or experience with these platforms is beneficial for understanding implementation workflows and preparing designs for them.

Analytics & Reporting:

• While not a primary design tool, an understanding of how design impacts conversion metrics and user behavior is crucial. Familiarity with analytics concepts is a plus. CRM & Automation:

• Not directly applicable to the core design role, but understanding the broader context of marketing and sales operations where these pages function is beneficial.

📝 Enhancement Note: The explicit requirement for Figma proficiency and familiarity with developer handoff processes and no-code tools highlights the operational need for design solutions that are not only aesthetically pleasing but also highly efficient to implement and scale.

👥 Team Culture & Values

Operations Values:

• Efficiency and Speed: Delivering production-ready assets quickly and effectively is paramount in this project-based, remote environment.

• Quality and Consistency: Maintaining high standards for visual design, responsiveness, and brand alignment across all deliverables.

• User-Centricity: Designing with the end-user in mind, focusing on clarity, ease of use, and conversion optimization.

• Collaboration and Communication: Effectively communicating design decisions and working seamlessly with AI agents and human colleagues in a remote setting.

• Adaptability: Being able to adapt to project needs, brand guidelines, and evolving design trends within the AI and tech space.

Collaboration Style:

• Remote and Asynchronous: Expect to collaborate primarily through digital tools, requiring clear written communication and well-documented design processes.

• Hybrid Integration: Comfortable working alongside AI agents for task completion, focusing on areas requiring human creativity, critical thinking, and domain expertise.

• Feedback-Oriented: Open to receiving and incorporating feedback to refine designs and improve workflows.

📝 Enhancement Note: The emphasis on "efficiency," "quality," and "consistency" are core tenets of operations management. This role requires an individual who can apply these principles to the creative process, ensuring that design outputs are not only visually appealing but also operationally sound and easily integrated.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI and Human Input: Effectively integrating AI-generated content or workflows with human-led design creativity and strategic decision-making.

• Maintaining Consistency Across Diverse Projects: Ensuring brand cohesion when working on different AI projects with potentially varied brand identities or styles.

• Rapid Iteration and Delivery: Meeting demands for quick turnarounds on design assets in a fast-paced project environment.

• Remote Collaboration Nuances: Navigating the complexities of remote teamwork and asynchronous communication to ensure seamless project execution.

Learning & Development Opportunities:

• Advanced Figma Techniques: Opportunities to master advanced Figma features and workflow automation.

• Conversion Rate Optimization (CRO): Deepen understanding of CRO principles and their application in web design through practical project work.

• AI Project Exposure: Gain insights into how AI is integrated into various technologies and platforms, expanding your technical understanding.

• Portfolio Expansion: Build a diverse portfolio of high-impact web design projects for innovative AI applications.

📝 Enhancement Note: The challenges presented are common in modern operations roles that involve integrating new technologies (like AI) and managing distributed teams. The growth opportunities focus on skill enhancement and industry exposure, crucial for career progression in dynamic tech fields.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a brief or rough draft and turning it into a polished, conversion-optimized landing page. What are the key steps you follow?" (Focus on systematic process, user-centricity, and conversion goals).

• "How do you ensure visual consistency between web pages, social media graphics, and other marketing materials? Can you provide an example?" (Highlight your methods for brand adherence and cross-platform integration).

• "Walk us through your experience preparing and handing off design files to developers or no-code platforms. What tools and specifications do you use?" (Showcase your understanding of developer handoff efficiency and production-readiness).

• "How do you approach A/B testing or iterating on designs based on performance data to improve conversion rates?" (Demonstrate a data-driven, results-oriented mindset relevant to operations). Company & Culture Questions:

• "What interests you about working with AI projects and Mindrift's hybrid AI + human system?" (Show your understanding of the company's unique operational model).

• "How do you manage your time and prioritize tasks when working remotely on a freelance basis?" (Assess your self-discipline and operational self-management skills).

• "Describe a time you had to ensure strict visual consistency for a brand across multiple digital touchpoints. What was your approach?" (Evaluate your attention to detail and process adherence). Portfolio Presentation Strategy:

• Structure Your Walkthrough: For each featured project, clearly state the objective, your role, the design challenges, your Figma-based solution (highlighting auto-layout, components), the handoff process, and any quantifiable results.

• Emphasize Process and Efficiency: Frame your portfolio pieces not just as visually appealing designs, but as examples of efficient, well-documented, and production-ready outputs.

• Showcase Figma Proficiency: Be ready to navigate your Figma files to demonstrate your skills with responsive layouts, auto-layout, and design systems.

• Connect to Conversion: Whenever possible, explain how your design choices were intended to drive conversions or improve user experience.

📝 Enhancement Note: The interview preparation advice emphasizes articulating a structured, process-driven approach to design, mirroring the requirements of operations roles. Candidates should prepare to discuss their methods for ensuring efficiency, quality, and measurable outcomes, aligning with the company's operational goals.

📌 Application Steps

To apply for this freelance web design position:

• Submit your resume, ensuring it includes a link to your portfolio with relevant web design examples. Applications without a portfolio link or relevant cases will not be considered.

• Tailor Your CV: Highlight your experience with Figma, conversion-driven layouts, developer handoff, and cross-platform consistency. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest web design projects that showcase your ability to create high-converting landing pages and marketing sites. Ensure clear organization and detailed case studies for each project.

• Prepare for Discussion: Be ready to discuss your design process, how you ensure visual consistency, and your approach to preparing production-ready files. Practice explaining your work with an emphasis on efficiency and results.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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