Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Romania

Job Type: PART_TIME

Category: Web Design & Development

Date Posted: 2026-09-08

Experience Level: 2-5 years

Remote Status: Remote Solely

🚀 Role Summary

• Design high-converting marketing pages, landing experiences, and conversion-driven layouts for the Tendem project (tendem.ai).

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social materials.

• Translate brand assets and social media visuals into responsive web layouts and structured components for developer implementation.

• Prepare and securely package production-ready files, including organizing Figma frames, exporting assets, and detailing specifications for seamless handoff.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends.

📝 Enhancement Note: This role is specifically focused on the creation of marketing and landing pages for a technology project, emphasizing conversion optimization and seamless developer handoff. The "Tendem project" (tendem.ai) suggests a focus on AI or technology solutions, so candidates with experience in tech-related branding and design will be well-suited. The part-time, freelance nature indicates a need for strong self-management and efficient workflow.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts.

• Translate brand assets and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools.

• Prepare and securely package production-ready files, organizing Figma frames, exporting assets, and detailing specifications for seamless handoff.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social materials.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on actionable design outputs that directly support marketing and sales efforts. This includes not just aesthetic design but also the practical preparation of assets for implementation, a key aspect of operations in a digital product development lifecycle.

🎓 Skills & Qualifications

Education: Bachelor’s or Master’s Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or related creative/technical fields is a plus.

Experience: At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable. A strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers demonstrating clear hierarchy and strong typography is essential.

Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

• Typography: Strong understanding and application of typography principles for web readability and brand representation.

• Visual Communication: Ability to effectively convey messages and brand identity through visual elements. Preferred Skills:

• Experience with no-code platforms like Webflow or Framer.

• Prototyping skills within Figma.

• Understanding of basic HTML/CSS concepts for better developer collaboration.

📝 Enhancement Note: The emphasis on Figma, responsive layouts, and developer handoff suggests a need for designers who can bridge the gap between design and development, a critical function in streamlined GTM operations. The mention of no-code tools indicates a potential need for efficiency and rapid deployment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase of at least 3-5 distinct landing pages or marketing websites demonstrating conversion-focused design principles.

• Examples of responsive design implementation across various devices (desktop, tablet, mobile).

• Case studies or descriptions detailing the design process, challenges, and solutions for specific projects.

• Visual evidence of strong typography and visual hierarchy in web layouts.

• Examples of translating brand guidelines or existing assets into cohesive web designs. Process Documentation:

• Ability to articulate the design process from brief to final handoff, including research, ideation, iteration, and final asset preparation.

• Clear demonstration of how design decisions contribute to conversion goals and user experience.

• Examples of systematic verification and quality assurance for design deliverables.

📝 Enhancement Note: For a role focused on marketing and conversion, a portfolio is paramount. It needs to demonstrate not just aesthetic skill but also strategic thinking around user journeys, conversion funnels, and the practicalities of implementation. The "process documentation" aspect implies a need for clear communication and understanding of workflow.

💵 Compensation & Benefits

Salary Range: Up to $40 per hour equivalent.

Explanation: This is a freelance, part-time role with an estimated workload of 10-20 hours per week during active project phases. The compensation is performance-based, with the upper limit of $40/hour reflecting a senior-level or highly specialized skill set within the Web Design domain. The actual rate may vary based on the candidate's experience, pace of contribution, and the specific project's scope and complexity. This is a common structure for freelance roles, offering flexibility but requiring performance to achieve the maximum earning potential.

Benefits:

• Flexible, part-time remote work arrangement.

• Opportunity to contribute to innovative AI technology projects via the Tendem platform.

• Exposure to real-world AI development use cases.

• Potential for ongoing project work based on performance and project needs.

Working Hours: Estimated 10–20 hours per week during active project phases. This is a flexible workload that can adapt to project requirements and the freelancer's availability.

📝 Enhancement Note: The hourly rate is presented as an "up to" figure, common for freelance positions where compensation is tied to skill level and productivity. The benefits listed are typical for contract roles, emphasizing flexibility and project engagement rather than traditional employee benefits. The estimated hours suggest a need for efficient time management to maximize earnings within the given window.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Development & Specialist Connection Platform)

Company Size: While not explicitly stated, Mindrift operates as a platform connecting specialists globally, suggesting a distributed network rather than a large, centralized office. The Tendem project implies a focused initiative within this broader platform.

Founded: Not explicitly stated, but the existence of the Mindrift platform and Tendem project suggests an established operational framework for connecting talent with tech initiatives.

Team Structure:

• This role is part of the "Tendem project," likely a dedicated team or initiative focused on specific AI development use cases.

• The Web Designer will work within a project team that includes developers and potentially project managers or AI specialists.

• Collaboration is expected to be primarily remote and asynchronous, leveraging digital communication tools. Methodology:

• Data-driven design approach focused on conversion optimization and user engagement.

• Agile project execution, with tasks assigned based on project phases and requirements.

• Emphasis on efficient handoff and implementation, indicating a structured workflow between design and development.

Company Website: https://mindrift.ai/ (and https://tendem.ai/ for the specific project)

📝 Enhancement Note: Mindrift positions itself as a facilitator for AI innovation by connecting human expertise with AI development. This implies a culture that values specialized skills, efficient collaboration, and a results-oriented approach, particularly for project-based work like the Tendem initiative.

📈 Career & Growth Analysis

Operations Career Level: Specialist/Mid-Level Freelancer. This role is for an individual contributor focused on a specific area of expertise (Web Design) within a project context.

Reporting Structure: The Web Designer will likely report to a Project Manager or Team Lead overseeing the Tendem project. Direct reporting lines in freelance roles are often less formal, focusing on task completion and project deliverables.

Operations Impact: The Web Designer's work directly impacts the perceived quality and marketability of the Tendem project and its AI solutions. Effective web design can enhance user acquisition, investor confidence, and overall brand perception, contributing significantly to the project's Go-To-Market strategy.

Growth Opportunities:

• Skill Specialization: Deepen expertise in conversion-driven design, responsive layouts, and specific no-code platforms.

• Project Expansion: Potential to take on more complex design projects within Mindrift's network or other Tendem initiatives.

• Portfolio Development: Build a strong portfolio with high-profile AI/tech project examples, enhancing future freelance opportunities.

• Cross-functional Exposure: Gain insights into AI development processes and collaboration with technical teams.

📝 Enhancement Note: While this is a freelance role, growth is measured by portfolio enhancement, skill mastery, and the ability to secure more complex or higher-paying projects. The exposure to AI projects can also be a stepping stone to roles in the tech industry.

🌐 Work Environment

Office Type: Fully Remote. This role is conducted entirely online, with no physical office presence required.

Office Location(s): Romania (as the primary location for the freelancer).

Workspace Context:

• The work environment is flexible and self-managed, requiring a dedicated home office setup or suitable remote workspace.

• Collaboration will occur through digital platforms (e.g., Slack, email, video conferencing) with the Tendem project team.

• Access to design software (Figma) and communication tools is essential.

Work Schedule: Flexible, with an estimated 10-20 hours per week. The freelancer will need to manage their schedule to meet project deadlines and potentially collaborate during overlapping working hours with the core team, depending on project needs.

📝 Enhancement Note: The remote nature necessitates strong self-discipline, time management skills, and effective asynchronous communication. The flexibility in hours means the candidate must be proactive in managing their workload and ensuring timely delivery.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Initial review of CV and portfolio for relevant experience and skills.

• Portfolio Review & Discussion: A deeper dive into the candidate's portfolio, focusing on case studies, design process, and rationale behind design choices. This may involve a direct discussion with a hiring manager or project lead.

• Technical/Skill Assessment: Potentially a short design exercise or a more in-depth discussion on Figma proficiency, responsive design principles, and developer handoff best practices.

• Cultural Fit & Availability Check: Discussion to assess work ethic, communication style, availability, and alignment with project needs.

Portfolio Review Tips:

• Curate Strategically: Prioritize your strongest work related to landing pages, marketing sites, and conversion-focused designs.

• Tell a Story: For each project, explain the brief, your role, the problem you solved, your design process, and the outcome or impact.

• Highlight Key Skills: Explicitly mention your use of Figma, auto-layout, responsive design, and your approach to developer handoff.

• Showcase Brand Consistency: Include examples where you've successfully translated brand assets across different web components or marketing materials.

• Clarity is Key: Ensure your portfolio is well-organized, easy to navigate, and visually appealing, reflecting your design sensibilities.

Challenge Preparation:

• Be prepared to discuss how you approach designing for conversion and user experience.

• Review common responsive design challenges and how you address them.

• Familiarize yourself with best practices for preparing design files for developers.

• Understand the basics of how no-code platforms (like Webflow/Framer) work, as this can inform your design handoff.

📝 Enhancement Note: The emphasis on portfolio review highlights its critical importance for this role. Candidates should prepare to not only show their work but also explain the strategy and process behind it, demonstrating their understanding of conversion optimization and practical implementation.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for creating scalable, responsive web layouts, auto-layout components, and design systems. Proficiency is a core requirement.

• No-code Platforms (Webflow, Framer): Familiarity or experience with these platforms is highly beneficial for understanding implementation constraints and opportunities.

Analytics & Reporting:

• While not directly responsible for analytics, an understanding of how design impacts key metrics (conversion rates, bounce rates, time on page) is crucial. Candidates should be able to articulate how their designs contribute to these metrics. CRM & Automation:

• Not directly applicable to the Web Designer role, but understanding the purpose of marketing pages within a broader CRM or sales funnel context is advantageous.

📝 Enhancement Note: The technology stack is heavily skewed towards design and implementation tools. The requirement for Figma proficiency is absolute, while knowledge of Webflow/Framer indicates a preference for designers who understand the practicalities of web development and deployment, especially in a fast-paced startup environment.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: Delivering production-ready assets quickly and accurately is paramount for freelance project work.

• Quality & Precision: Maintaining high standards for visual consistency, responsiveness, and adherence to brand guidelines.

• User-Centricity: Designing with the end-user and conversion goals in mind.

• Collaboration: Effective communication and seamless handoff with developers and project managers.

• Adaptability: Ability to work with various inputs (text, AI drafts) and translate them into effective designs.

Collaboration Style:

• Primarily asynchronous and remote, relying on clear documentation and communication via digital tools.

• Focus on clear briefs, feedback loops, and timely delivery of design assets.

• Expectation of self-direction and proactive problem-solving.

📝 Enhancement Note: The culture values individuals who can operate autonomously, deliver high-quality work efficiently, and integrate seamlessly into a remote project team. The emphasis on "conversion-driven" and "user-centric" design aligns with GTM operational goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Varied Inputs: Effectively designing from raw text, AI-generated drafts, or existing brand systems requires strong interpretation and creative problem-solving skills.

• Maintaining Visual Consistency: Ensuring brand integrity across web pages, PDFs, and social materials can be complex.

• Meeting Tight Deadlines: Balancing creative output with the need for rapid, production-ready delivery.

• Remote Collaboration Nuances: Navigating communication and feedback in a fully remote, potentially asynchronous environment.

Learning & Development Opportunities:

• Advanced Figma Techniques: Mastering auto-layout, component systems, and prototyping for complex web interactions.

• Conversion Rate Optimization (CRO) Principles: Deepening understanding of design elements that drive conversions.

• No-Code Platform Expertise: Gaining practical skills in tools like Webflow or Framer, which are in high demand.

• Exposure to AI/Tech Projects: Understanding the design needs of cutting-edge technology products.

📝 Enhancement Note: The challenges presented are common in freelance and remote roles, requiring strong organizational and communication skills. The growth opportunities are directly tied to enhancing the core competencies of a web designer in the tech industry.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a textual brief and turning it into a high-converting landing page. What are the key stages?"

• "How do you ensure visual consistency across different digital assets, like web pages and social media graphics?"

• "Walk me through a project where you had to adapt existing brand assets for a new web design. What were the challenges, and how did you overcome them?"

• "How do you approach preparing design files for developer handoff to ensure a smooth implementation process?" Company & Culture Questions:

• "What interests you about working on the Tendem project specifically?"

• "How do you manage your time and prioritize tasks when working on multiple project components or deadlines?"

• "Describe your experience working in a remote or freelance capacity. What are your strengths and weaknesses in this environment?"

• "How do you stay updated on modern web design trends and best practices?" Portfolio Presentation Strategy:

• Select Impactful Projects: Choose 3-5 projects that best showcase your skills in landing page design, conversion optimization, and responsive layouts.

• Structure Your Narrative: For each project, clearly outline the problem, your proposed solution, your design process (including Figma usage), and the results or impact.

• Highlight Technical Skills: Explicitly mention your proficiency with Figma, auto-layout, and any experience with Webflow/Framer.

• Demonstrate Conversion Focus: Emphasize how your design choices were intended to drive user action and conversions.

• Prepare for Handoff Discussion: Be ready to explain your file organization, asset export process, and how you provide specifications to developers.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical design skills, strategic thinking related to conversion, and the ability to work effectively in a remote, project-based setting. The portfolio is the primary tool for showcasing these abilities.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link provided on Workable.

• Portfolio Customization: Ensure your CV includes a direct, clickable link to your online portfolio. Tailor your portfolio to prominently feature your strongest examples of landing pages, marketing sites, and conversion-driven designs, as these are the core requirements for this role.

• Resume Optimization: Highlight your years of experience in web/UI design, your proficiency with Figma, and any experience with developer handoff or no-code platforms. Use keywords from the job description such as "Figma," "responsive design," "conversion-driven," and "developer handoff."

• Prepare for Portfolio Walkthrough: Be ready to discuss specific projects in your portfolio, explaining your design process, rationale, and how your designs contributed to project goals. Practice articulating your approach to conversion optimization and user-centric design.

• Company Research: Familiarize yourself with Mindrift and the Tendem project (tendem.ai) to understand their mission and the context of the AI technology they are developing. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.