Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift (Tendem Project)

Location: Glasgow, Scotland, United Kingdom

Job Type: PART_TIME

Category: Web Design / UI/UX Operations

Date Posted: 2026-06-25

Experience Level: 2-5 Years

Remote Status: Remote Solely

🚀 Role Summary

• This role focuses on the design and creation of marketing pages, landing experiences, and conversion-driven web layouts for the Tendem AI project.

• The Web Designer will collaborate with AI agents and human specialists to translate briefs and rough drafts into polished, brand-aligned, web-ready designs.

• A key aspect involves ensuring absolute visual consistency across interactive web pages, static PDFs, and social media visuals, maintaining a high standard of layout quality.

• This is a freelance, part-time position requiring approximately 10-20 hours of work per week during active project phases, with the potential to earn up to $50 per hour equivalent.

📝 Enhancement Note: While the title is "Freelance Web Designer," the description frames it within an "AI + human system" and mentions "Tendem Agents that handle repetitive tasks," suggesting this role operates within a broader GTM or product development context where design directly impacts user acquisition and engagement, aligning with operational efficiency through design. The emphasis on "conversion-driven layouts" and "developer handoff" points towards a role that bridges creative design with operational execution.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing websites based on textual copy, outlines, or existing drafts.

• Translate core brand assets and social media visuals into responsive web layouts, structured components, and sections suitable for implementation by developers or no-code tools.

• Prepare and securely package production-ready files, including organizing Figma frames, exporting assets, and detailing specifications for seamless handoff.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social materials, reinforcing brand identity across all touchpoints.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery, optimizing the design-to-development pipeline.

📝 Enhancement Note: The responsibilities highlight a focus on actionable design output that directly supports go-to-market efforts and operational efficiency. Tasks like "preparing production-ready files" and "enforcing layout quality standards" are crucial for streamlining development workflows and ensuring the quality of customer-facing digital assets, which are core to sales and marketing operations.

🎓 Skills & Qualifications

Education: Bachelor’s or Master’s Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or related creative/technical fields is a plus.

Experience: At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.

Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

• English Proficiency: Upper-intermediate (B2) or above (required).

• A structured, user-centric, and conversion-minded approach to design.

• Strong eye for clarity, white space, and modern web layout trends.

• Self-directed work ethic with the ability to troubleshoot independently and deliver production-ready assets fast.

• A CV must include a link to your portfolio with relevant web design examples. Preferred Skills:

• Experience with no-code platforms such as Webflow or Framer.

• Familiarity with digital marketing campaign design principles.

• Understanding of basic HTML/CSS for better developer handoff communication.

📝 Enhancement Note: The emphasis on Figma, conversion-driven layouts, and developer handoff indicates a need for a designer who understands the practical application of design in driving business outcomes and facilitating efficient operational workflows. The requirement for a portfolio with specific web design examples underscores the importance of demonstrating practical, results-oriented design skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Web Design Case Studies: Showcase at least 2-3 detailed case studies of marketing pages, landing pages, or simple marketing websites designed. Highlight the problem, your design process, the tools used (especially Figma), and the outcome or impact.

• Conversion-Focused Design: Demonstrate an understanding of how design elements contribute to user conversion, with examples of layouts optimized for specific goals (e.g., lead generation, sign-ups).

• Responsive Design Examples: Include examples of designs that adapt effectively across different screen sizes (desktop, tablet, mobile), showcasing your approach to responsive layouts.

• Developer Handoff Artifacts: If possible, include examples of how you've packaged design files for developers, such as well-organized Figma files, asset exports, or spec sheets, demonstrating your ability to facilitate smooth implementation.

Process Documentation:

• Workflow Design: Be prepared to discuss your typical design process from brief to final asset delivery, including how you manage feedback and revisions.

• Brand Consistency Management: Articulate your methods for ensuring visual consistency across different digital assets (web, social, PDF), detailing how you maintain brand integrity.

• Quality Assurance: Describe your internal QA process for design deliverables, focusing on aspects like responsiveness, spacing, clarity, and adherence to modern web trends.

📝 Enhancement Note: For a role focused on driving conversion and efficient handoff, a portfolio is critical. It should not just display aesthetics but also demonstrate a structured approach to design problem-solving, an understanding of user conversion, and the ability to deliver work that seamlessly integrates into development and marketing operations. This is where candidates can showcase their process optimization skills in a design context.

💵 Compensation & Benefits

Salary Range: Up to $50 per hour equivalent, commensurate with experience and contribution level on the project.

Benefits:

• Flexible Part-Time Remote Work: Opportunity to work remotely with a flexible schedule, fitting around other commitments.

• Project-Based Engagement: Engage in specific projects with clear deliverables and timelines.

• Exposure to AI Innovation: Work on the Tendem project, a cutting-edge AI initiative by Mindrift, providing exposure to new technologies and methodologies.

• Professional Development: Opportunity to hone skills in UI/UX design, conversion optimization, and cross-platform visual consistency within an AI-driven environment.

• Global Collaboration: Potential to collaborate with a diverse international team of specialists and AI agents.

Working Hours: Estimated 10–20 hours per week during active project phases.

📝 Enhancement Note: The compensation is presented as an "up to" figure, typical for freelance roles. The estimated hours are also project-dependent, emphasizing the flexible but potentially variable nature of freelance work. Benefits focus on flexibility, learning, and exposure to advanced technology, which are common appeals for freelance creative and technical roles. The hourly rate is competitive for skilled freelance designers in the UK, particularly for specialized work.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI & Human-AI Collaboration Platforms)

Company Size: [Data not available - infer based on LinkedIn]

Founded: [Data not available - infer based on LinkedIn]

Team Structure:

• This role is part of the Tendem project, a specialized initiative within Mindrift focused on a hybrid AI + human system.

• You will collaborate with "Tendem Agents" (AI systems) and potentially other human specialists.

• The structure implies a collaborative, project-driven environment where specialists contribute their unique skills to enhance AI capabilities. Methodology:

• Hybrid AI + Human System: The core methodology involves leveraging AI for repetitive tasks and human expertise for critical thinking, domain knowledge, and creative execution.

• Data-Driven Design: Emphasis on designing for conversion and optimizing user experiences based on data and project requirements.

• Agile Project Cycles: Project-based work suggests agile methodologies with defined tasks, deliverables, and timelines.

Company Website: https://mindrift.ai/

📝 Enhancement Note: Mindrift operates in the burgeoning field of AI and human augmentation. The Tendem project specifically focuses on integrating human expertise with AI to improve specialized workflows, such as data scraping. This suggests a culture that values innovation, efficiency, and the seamless integration of human creativity with technological capabilities. For a designer, this means contributing to products that are at the forefront of AI application.

📈 Career & Growth Analysis

Operations Career Level: Specialist Contributor (Freelance)

Reporting Structure: While a direct manager isn't specified, you'll likely receive briefs and feedback through project coordinators or team leads within the Tendem project. Collaboration will be with AI agents and potentially other human specialists.

Operations Impact: Your designs will directly influence the user experience of the Tendem platform, impacting conversion rates for marketing pages and the overall polish and brand perception of the project. This contributes to the operational success of the AI system by ensuring its external-facing elements are effective and professional.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Figma, responsive design, conversion optimization, and UI/UX for AI-driven platforms.

• Project Diversity: Gain experience on diverse AI projects within Mindrift's platform, potentially leading to more complex and impactful design challenges.

• Industry Insight: Develop a strong understanding of how design integrates with AI workflows and contributes to the operational success of technology platforms.

• Networking: Connect with other specialists and AI innovators within the Mindrift ecosystem.

📝 Enhancement Note: As a freelance role, "growth" is more about skill enhancement and project experience rather than traditional corporate advancement. The opportunity lies in building a portfolio with cutting-edge AI project work and demonstrating expertise in design that drives operational metrics like conversion. This can lead to more high-value freelance opportunities or potential full-time roles in design, product, or operations within tech companies.

🌐 Work Environment

Office Type: Fully Remote.

Office Location(s): Primarily operating within the United Kingdom, with a focus on Glasgow, Scotland.

Workspace Context:

• Independent Workstation: You will be expected to have your own reliable setup for design work, including a computer capable of running Figma and stable internet access.

• Digital Collaboration: All collaboration and communication will be conducted digitally through platforms like Slack, email, or project management tools.

• Asynchronous Communication: Given the remote and potentially global nature of contributors, expect a mix of synchronous and asynchronous communication, requiring clear documentation and self-sufficiency.

Work Schedule: Flexible, with an estimated 10-20 hours per week during active project phases. The work requires self-management to meet deadlines and project milestones.

📝 Enhancement Note: The remote-first environment demands strong self-discipline, time management, and effective digital communication skills. For operations professionals, this aligns with the need for efficient task management and the ability to work autonomously while contributing to team objectives.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit CV with a portfolio link and indicate English proficiency level.

• Portfolio Review: Initial screening will heavily rely on the quality and relevance of your portfolio, specifically looking for web design examples and conversion-focused work.

• Skills Assessment (Potential): You may be asked to complete a small design task or discuss your process in detail to assess your Figma proficiency, understanding of responsive design, and conversion-driven principles.

• Cultural Fit & Collaboration Discussion: A brief discussion may occur to assess your self-directed work ethic, ability to troubleshoot, and alignment with the project's hybrid AI + human methodology.

Portfolio Review Tips:

• Highlight Web Design: Ensure your portfolio prominently features web design projects, including landing pages, marketing sites, and interactive components.

• Showcase Figma Mastery: Explicitly mention and demonstrate your advanced skills in Figma, including auto-layout, component systems, and prototyping.

• Quantify Impact: Where possible, include metrics or testimonials demonstrating the success of your designs, particularly concerning conversion rates or user engagement.

• Detail Your Process: For each case study, explain your thought process, problem-solving approach, and how you ensured developer handoff readiness.

• Clarity and Organization: Ensure your portfolio is well-organized, easy to navigate, and visually appealing, reflecting your design sensibilities.

Challenge Preparation:

• Figma Proficiency: Be ready to discuss your advanced Figma techniques and potentially demonstrate them.

• Conversion Strategy: Prepare to articulate your approach to designing for conversion and how you identify and implement conversion-driving elements.

• Developer Handoff Best Practices: Understand and be ready to explain your methods for preparing design assets for developers to ensure efficient and accurate implementation.

📝 Enhancement Note: The application process heavily emphasizes the portfolio. For operations roles, a portfolio might include process documentation, system implementation examples, or ROI case studies. For this design role, it's about demonstrating tangible design output that drives business results and integrates smoothly into operational workflows.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Core requirement for creating scalable, responsive web layouts, auto-layout components, and design systems. Advanced proficiency is expected.

Development & Handoff Support:

• No-code Platforms: Familiarity with platforms like Webflow or Framer is a plus for understanding implementation capabilities and constraints.

• Asset Exporting: Proficiency in exporting various file formats (SVG, PNG, JPG, etc.) and understanding their use cases.

• Specification Tools: Ability to detail design specifications for developers (e.g., spacing, typography, color values).

Collaboration & Communication:

• Slack: Likely used for day-to-day communication and team updates.

• Email: For formal communication and documentation.

• Project Management Tools: Potential use of tools for task tracking and project oversight (e.g., Trello, Asana, or similar).

📝 Enhancement Note: The explicit mention of Figma highlights its central role. For operations roles, understanding the technology stack involves not just proficiency with core tools but also how they integrate and facilitate efficient workflows. Here, Figma is the primary tool for creating assets that feed into development and marketing operations.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: A self-directed work ethic and the ability to deliver production-ready assets fast are highly valued, reflecting an operational focus on rapid execution.

• Quality & Precision: Enforcing layout quality standards and ensuring visual consistency point to a commitment to high-quality, error-free output.

• User-Centricity: Designing with a user-centric approach ensures that the final product meets user needs and drives desired actions.

• Collaboration: Working effectively within a hybrid AI + human system requires adaptability and a willingness to collaborate across different types of "team members."

• Innovation: Contributing to an AI project suggests an environment that embraces new technologies and forward-thinking solutions.

Collaboration Style:

• Hybrid Integration: Expect to collaborate with AI agents for task completion and with human specialists for strategic input and feedback.

• Digital First: Communication and collaboration will primarily occur through digital channels, requiring clear, concise, and well-documented interactions.

• Task-Oriented: The freelance and project-based nature fosters a focus on completing defined tasks and delivering specific outcomes efficiently.

📝 Enhancement Note: The values emphasize a blend of creative excellence and operational rigor. For a designer, this means not just being creative but also being highly organized, efficient, and able to integrate seamlessly into a tech-driven workflow. This is crucial for roles that bridge creative output with business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI & Human Input: Effectively translating diverse creative briefs and rough drafts into cohesive, polished designs, especially when collaborating with AI-generated content or structures.

• Maintaining Brand Consistency Across Platforms: Ensuring absolute visual alignment between web pages, PDFs, and social media visuals can be complex and requires meticulous attention to detail.

• Rapid Iteration & Delivery: The need to deliver production-ready assets quickly in a freelance capacity can be demanding, requiring efficient workflows and time management.

• Understanding AI Project Nuances: Adapting design strategies to the specific context and requirements of an AI project like Tendem.

Learning & Development Opportunities:

• Advanced Figma Techniques: Opportunity to push the boundaries of Figma for complex layouts, design systems, and prototyping.

• Conversion Optimization Strategies: Learning and applying principles of conversion-driven design in a real-world, high-impact context.

• AI & Human-AI Collaboration: Gaining unique insights into how design functions within advanced AI systems, a rapidly growing field.

• Cross-Platform Design Expertise: Enhancing skills in creating unified brand experiences across a variety of digital touchpoints.

📝 Enhancement Note: The challenges highlight the dynamic nature of working with AI and the demand for high-quality, efficient design output. The growth opportunities are geared towards deepening specialized design skills and gaining experience in a cutting-edge technological domain, which can significantly enhance a professional's marketability in operations and design fields.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting landing page from a textual brief. What are the key elements you focus on?" (Prepare to discuss clarity, CTA placement, form design, visual hierarchy, and A/B testing considerations).

• "How do you ensure visual consistency across different mediums like web, PDF, and social media graphics?" (Focus on brand guidelines, reusable assets, and systematic checks).

• "Walk us through a project where you had to prepare design files for developer handoff. What tools and processes did you use, and what was the outcome?" (Highlight Figma's inspect mode, asset export strategies, and communication with developers). Company & Culture Questions:

• "What interests you about working on the Tendem project and Mindrift's hybrid AI + human system?" (Show genuine interest in AI and Mindrift's mission).

• "How do you approach self-directed work and managing your time effectively as a freelancer?" (Emphasize proactivity, organization, and deadline adherence).

• "How do you ensure your designs are user-centric and contribute to business goals like conversion?" (Connect design choices to user needs and business objectives). Portfolio Presentation Strategy:

• Tell a Story: For each case study, frame it as a narrative: the challenge, your approach, the execution (showcasing Figma skills), and the results (quantified if possible).

• Focus on Relevance: Prioritize web design and conversion-focused projects. If you have examples of translating brand assets across platforms, highlight those.

• Demonstrate Figma Mastery: Be ready to briefly explain your Figma workflow, auto-layout usage, and component structure.

• Highlight Handoff: Show examples of well-organized Figma files or discuss your handoff process clearly.

• Conciseness: Be prepared to present your portfolio highlights within a limited timeframe, focusing on the most impactful aspects.

📝 Enhancement Note: Interview preparation for this role is heavily portfolio-centric. Candidates should be ready to articulate not just what they designed, but why and how it contributed to business objectives and operational efficiency, demonstrating a strategic understanding beyond just aesthetics.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your CV with a link to your portfolio and your level of English proficiency through the provided application link.

• Portfolio Customization: Ensure your portfolio prominently features web design examples, particularly landing pages and marketing sites, demonstrating your Figma skills and conversion-focused approach.

• Resume Optimization: Tailor your resume to highlight experience in web design, UI/UX, conversion optimization, and developer handoff, using keywords like "Figma," "responsive design," and "conversion-driven layouts."

• Interview Preparation: Practice articulating your design process, conversion strategies, and developer handoff methods, and be ready to discuss your interest in AI and Mindrift's mission.

• Company Research: Familiarize yourself with Mindrift's platform and the Tendem project to understand their goals and how your design skills can contribute to their operational success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions to provide a comprehensive overview for operations professionals. All details should be verified directly with Mindrift before making application decisions.