Freelance Brand Designer at Mindrift

📍 Job Overview

Job Title: Freelance Brand Designer

Company: Mindrift

Location: Sweden

Job Type: PART_TIME

Category: Brand Design / Visual Identity

Date Posted: July 29, 2026

Experience Level: 2-5 Years

Remote Status: Remote Solely

🚀 Role Summary

Design and develop foundational brand assets, including logos, comprehensive visual identities, and color schemes.
Systematically organize and deliver necessary variations of core brand elements for diverse applications.
Serve as the primary gatekeeper for brand consistency across all internal and external materials, such as pitch decks and social media kits.
Construct scalable, long-lasting visual systems that adhere to modern design standards and best practices.
Enforce design quality through cross-platform validation, ensuring seamless translation of brand aesthetics across digital and print mediums.

📝 Enhancement Note: This role is focused on brand asset creation and visual identity development within the Tendem project, a specific initiative under Mindrift. The emphasis is on building a strong, cohesive visual foundation for real-world brands and products, requiring a specialist with a strategic and detail-oriented approach to brand architecture and consistency.

📈 Primary Responsibilities

Develop foundational brand assets, including logos, complete visual identities, and comprehensive color schemes, ensuring alignment with client brand strategy and project goals.
Create, systematically organize, and deliver necessary variations of core brand elements, such as icon sets, typographic hierarchies, and graphical motifs, for client use.
Act as the strict gatekeeper for brand consistency across all internal and external materials, including pitch decks, social media kits, website mockups, and marketing collateral.
Build scalable, long-lasting visual systems that align with modern design standards, focusing on modularity and adaptability for future brand evolution.
Enforce design quality through cross-platform validation, ensuring brand aesthetics translate flawlessly and effectively across both digital (web, mobile, social) and print mediums (brochures, packaging, signage).

📝 Enhancement Note: The responsibilities highlight a need for a designer who can not only create initial assets but also establish and maintain systematic brand guidelines and a robust design system. The "gatekeeper" role implies a high level of accountability for brand integrity, suggesting the need for strong communication and decision-making skills when reviewing and approving design elements.

🎓 Skills & Qualifications

Education: A Bachelor's or Master's Degree in Graphic Design, Visual Arts, Communication Design, or a related creative field is a plus.

Experience: At least 2 years of relevant experience in brand design, graphic design, art direction, or visual communications is desirable, with a strong emphasis on brand identity creation.

Required Skills:

Brand Identity Creation: Expertise in building foundational assets from scratch, including scalable logos, distinct color palettes, and typography systems.
Design Tools: Deep proficiency with Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma for crafting, managing, and delivering core design assets and design systems.
Cross-Medium Adaptation: Proven ability to translate brand DNA perfectly across varied formats, from digital social media kits and website assets to corporate pitch decks and print materials.
Brand System Architecture: Strong organizational skills to develop clear brand guidelines, style guides, and structured asset libraries for wider team use and client handover.
Typography & Color Theory: A fundamental understanding of how typography and color palettes evoke specific brand emotions and ensure legibility and visual appeal.
English Proficiency: Upper-intermediate (B2) or above, essential for communication within the Tendem project and with Mindrift.

Preferred Skills:

Art Direction: Experience in guiding visual narratives and conceptualizing creative campaigns.
UI/UX Awareness: Understanding of user interface and user experience principles to ensure brand visuals integrate well into digital products.
Motion Graphics Basics: Familiarity with basic motion graphics principles for animated logos or social media content.

📝 Enhancement Note: While a degree is listed as a "plus," the emphasis on a strong portfolio and practical experience in brand identity creation suggests that demonstrable skills and a strong track record are paramount. The required technical skills are specific and indicate a need for hands-on expertise rather than theoretical knowledge alone.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Brand Identity Case Studies: Detailed presentations of at least 2-3 distinct brand identity projects, showcasing the full scope from initial concept to final deliverables. This should include logo evolution, color palette rationale, typography selection, and application examples.
Logo Design Variations: A section dedicated to demonstrating versatility in logo design, including primary logos, secondary marks, and adaptive variations for different contexts and scales.
Brand Guideline Documentation: Examples of well-structured and comprehensive brand guidelines or style guides that clearly articulate brand elements, usage rules, and visual hierarchy.
Digital & Print Application Examples: Mockups or actual designs illustrating how the brand identity has been applied across various digital platforms (e.g., social media graphics, website banners, app interfaces) and print materials (e.g., business cards, brochures, packaging).
Design System Components: If applicable, examples of a design system's foundational components, such as a component library, atomic design principles, or style tile examples.

Process Documentation:

Workflow Design & Optimization: Demonstrate how you approach the brand design process, from client brief analysis and research to concept development, iteration, and final asset delivery. Highlight any methodologies used to streamline this process.
System Implementation: Showcase experience in developing and documenting design systems or brand guidelines that are easily understandable and implementable by other team members or clients.
Measurement & Performance Analysis: While direct performance metrics might be limited for a brand designer, illustrate how you ensure brand consistency and visual impact through quality checks, cross-platform validation, and adherence to client brand objectives.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating a comprehensive understanding and practical application of brand identity development and brand system architecture. Candidates must be prepared to articulate their design process and the rationale behind their strategic decisions, emphasizing how their work contributes to long-term brand equity and visual consistency.

💵 Compensation & Benefits

Salary Range: Up to $50 per hour equivalent.

Benefits:

Freelance Flexibility: Ability to contribute on your own schedule, aligning with project needs and personal availability.
Project-Based Work: Opportunity to work on diverse and innovative technology projects through the Mindrift platform.
Global Network: Connect with a community of specialists and AI development efforts.
Skill Development: Exposure to various brands and design challenges, fostering continuous learning.

Working Hours: Estimated 10-20 hours per week during active project phases. This is an estimate and not a guaranteed workload;