Freelance Brand Designer

📍 Job Overview

Job Title: Freelance Brand Designer

Company: Mindrift (Tendem Project)

Location: Saudi Arabia

Job Type: PART_TIME

Category: Brand & Visual Design Operations

Date Posted: 2026-07-29

Experience Level: 2-5 Years

Remote Status: Remote Solely

🚀 Role Summary

• Drive the creation of foundational visual assets, including logos, comprehensive visual identities, and distinct color schemes to establish a strong brand foundation.

• Systematically organize and deliver all necessary variations of core brand elements, ensuring a robust and accessible asset library for the Tendem project.

• Act as the primary gatekeeper for brand consistency across all internal and external communications, from pitch decks to social media kits, maintaining a cohesive brand narrative.

• Architect and build scalable, long-lasting visual systems that adhere to modern design standards and best practices, ensuring future adaptability.

• Enforce stringent design quality through cross-platform validation, guaranteeing that brand aesthetics translate flawlessly and effectively across both digital and print mediums.

📝 Enhancement Note: This role focuses on the operational aspects of brand design within a project-based framework (Tendem project). The emphasis is on establishing and maintaining brand integrity through systematic asset creation and consistent application, aligning with the broader GTM and operational efficiency goals of the Mindrift platform.

📈 Primary Responsibilities

• Develop foundational brand assets, including logos, complete visual identities, and comprehensive color schemes, ensuring alignment with project objectives.

• Create, systematically organize, and deliver necessary variations of core brand elements, facilitating efficient asset management for the Tendem project team.

• Act as the strict gatekeeper for brand consistency across all internal and external materials, including pitch decks, social media kits, and marketing collateral.

• Build scalable, long-lasting visual systems that align with modern design standards, ensuring brand longevity and adaptability.

• Enforce design quality through cross-platform validation, ensuring brand aesthetics translate flawlessly across both digital and print mediums, minimizing design debt.

📝 Enhancement Note: The responsibilities highlight a focus on process and system building, crucial for operations roles. The emphasis on "gatekeeper" and "enforce design quality" points to a need for a structured approach to brand management, ensuring operational efficiency and brand integrity.

🎓 Skills & Qualifications

Education:

• Bachelor’s or Master’s Degree in Graphic Design, Visual Arts, Communication Design, or a related creative field is a plus.

• A strong portfolio showcasing extensive brand identity creation, logo design, and comprehensive brand guidelines is mandatory, demonstrating practical application of design principles. Experience:

• A minimum of 2 years of relevant professional experience in brand design, graphic design, art direction, or visual communications is required.

• Demonstrated experience in building and managing scalable visual systems and design guidelines for cross-functional teams. Required Skills:

• Brand Identity Creation: Expert proficiency in building foundational assets from scratch, including scalable logos, distinct color palettes, and comprehensive typography systems.

• Design Tools: Deep proficiency with industry-standard design software, including Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma, for crafting and managing core design assets efficiently.

• Cross-Medium Adaptation: Proven ability to translate brand DNA perfectly across varied formats, from digital social media kits and web assets to corporate pitch decks and print materials.

• Brand System Architecture: Strong organizational skills to develop clear brand guidelines, style guides, and structured asset libraries for wider team use, ensuring operational efficiency.

• Brand Consistency: A dedicated and detail-obsessed mindset focused on maintaining absolute visual consistency across all brand touchpoints.

Preferred Skills:

• Art Direction: Experience in guiding visual narratives and ensuring aesthetic coherence across diverse creative outputs.

• Typography Systems: Advanced understanding of typographic hierarchy, pairing, and application for both digital and print.

• Color Theory & Application: Mastery of color psychology and its strategic application in brand development.

• Asset Management: Familiarity with digital asset management (DAM) systems or best practices for organizing and distributing design assets.

• User Experience (UX) Principles: Basic understanding of how brand identity integrates with user experience in digital products.

📝 Enhancement Note: The requirements emphasize both technical design skills and operational capabilities like organization, system architecture, and brand consistency enforcement. This blend is typical for roles that bridge creative execution with operational efficiency. The explicit mention of a portfolio and English proficiency highlights key screening criteria.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Identity Focus: A substantial portion of the portfolio must showcase end-to-end brand identity creation, including logo development, system design, and comprehensive brand guidelines.

• System Scalability: Evidence of building visual systems that are scalable and adaptable to various applications and future brand expansions.

• Cross-Platform Examples: Clear examples demonstrating the successful adaptation of brand assets across diverse mediums (e.g., digital