Framer (Retail)

📍 Job Overview

Job Title: Framer (Retail)

Company: Michaels Stores

Location: Brentwood, California, United States (1519 S Brentwood Blvd)

Job Type: Part-time

Category: Retail Operations / Sales

Date Posted: September 07, 2026

Experience Level: Entry Level (0-2 years)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in driving in-store sales and customer engagement through expert custom framing solutions.

• Requires hands-on operation of specialized framing equipment and a keen eye for detail in creating aesthetically pleasing displays.

• Involves direct customer interaction, focusing on consultative selling and building lasting relationships to meet creative needs.

• Contributes to overall store operational efficiency, including merchandising, inventory management, and point-of-sale (POS) transactions.

📝 Enhancement Note: While the job title is "Framer," the responsibilities extend beyond just production to encompass a significant sales and customer service component within a retail environment. The "Elevated ABC Deliver" methodology suggests a structured approach to customer interaction and sales, emphasizing relationship building as a core function.

📈 Primary Responsibilities

• Customer Engagement & Sales:

  • Build strong customer relationships by actively engaging with shoppers, understanding their creative needs, and recommending custom framing solutions.
  • Utilize the "Elevated ABC Deliver" methodology to guide customer consultations, ensuring a memorable and personalized design experience.
  • Drive sales by effectively presenting framing options, materials, and value propositions to meet customer expectations and achieve sales targets.

• Custom Framing Production:

  • Accurately measure, cut, assemble, and finish custom framing orders to high-quality standards, ensuring timely completion.
  • Operate and maintain all framing equipment, including glass cutters and heat presses, safely and efficiently.
  • Ensure all framing projects adhere to Standard Operating Procedures (SOPs) and company quality guidelines.

• Store Operations & Merchandising:

  • Maintain the visual appeal and organization of the ready-made frame department, including in-store sales and operations (SISO) and directed replenishment.
  • Assist with truck un-loading and stocking processes, ensuring adherence to established standards and timelines.
  • Support inventory management by accurately receiving, stocking, and replenishing merchandise.

• Customer Service & Store Environment:

  • Provide friendly and helpful customer service, assisting shoppers in locating products and offering solutions to their creative needs.

  • Maintain a safe, clean, and clutter-free store environment, adhering to all safety and shrink prevention programs.

  • Operate the cash register and execute cash handling procedures accurately and according to company standards.

  • Support omni-channel processes, such as buy online, pick up in-store (BOPIS) or ship-from-store, as needed.

📝 Enhancement Note: The responsibilities highlight a blend of sales, production, and general retail operations. The emphasis on "Elevated ABC Deliver" and building customer relationships suggests that consultative selling and clienteling are key components of this role, moving beyond a transactional sales approach.

🎓 Skills & Qualifications

Education:

• High school diploma or equivalent preferred, demonstrating foundational academic ability. Experience:

• 0-2 years of experience in a customer-facing role, with a preference for retail environments.

• Demonstrated ability to build rapport and engage with customers to understand their needs.

• Experience in sales or consultative selling is highly advantageous. Required Skills:

• Customer Service Excellence: Proven ability to provide exceptional customer service, creating positive interactions and building loyalty.

• Basic Computer Proficiency: Familiarity with basic computer operations for POS systems and potential order management.

• Measuring & Technical Skills: Accurate basic measuring skills and the ability to operate framing equipment and a glass cutter safely and effectively.

• Sales Acumen: Ability to present product solutions, overcome objections, and drive sales through effective communication.

• Operational Awareness: Understanding of retail operations, including stocking, merchandising, and maintaining store standards.

Preferred Skills:

• Custom Framing Experience: Prior experience in custom framing, art installation, or a related creative field.

• Retail Sales Experience: Proven track record in retail sales, particularly in consultative or design-oriented environments.

• Visual Merchandising: An eye for detail and ability to maintain visually appealing displays.

• Inventory Management: Experience with inventory tracking, replenishment, and stockroom organization.

📝 Enhancement Note: The "Minimum Type of experience" section implies a strong focus on practical, hands-on skills related to framing and customer interaction, with basic computer and measuring skills being foundational. The "Preferred Type of experience" clearly indicates a desire for candidates with prior retail sales and custom framing exposure.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Customer Interaction Examples: Showcase instances of successful customer engagement, problem-solving, and relationship building in a retail or service setting.

• Sales Achievement Documentation: Provide evidence of meeting or exceeding sales targets, particularly in product or service sales.

• Process Adherence: Demonstrate understanding and application of Standard Operating Procedures (SOPs) and company guidelines in previous roles.

• Creative Problem-Solving: Examples of how you've approached creative challenges or provided unique solutions for customers.

Process Documentation:

• Workflow Understanding: Ability to follow and execute established workflows for custom framing orders, from consultation to completion.

• System Navigation: Proficiency in using Point-of-Sale (POS) systems and basic computer applications for order processing and customer management.

• Quality Control: Adherence to quality standards in production and presentation of custom framing projects.

📝 Enhancement Note: While a formal portfolio might not be explicitly required for this entry-level role, candidates should be prepared to discuss past experiences demonstrating the listed skills and responsibilities. The "Elevated ABC Deliver" methodology implies a structured sales process that applicants should be ready to discuss their understanding of or experience with.

💵 Compensation & Benefits

Salary Range:

• Given the part-time, entry-level nature of the role and its location in Brentwood, California, a competitive hourly wage would typically range from $16.00 to $19.00 per hour.

• This estimate is based on current retail industry benchmarks for similar roles in the San Francisco Bay Area, considering the cost of living and typical compensation for customer-facing positions requiring specialized skills. Actual compensation will depend on experience, skills, and specific store performance metrics. Benefits:

• 401(k) with Employer Match: Opportunity to save for retirement with company contributions.

• Employee Assistance Program (EAP): Confidential support services for personal and work-related issues.

• Medical, Dental, and Vision Coverage: Comprehensive health insurance options for eligible employees.

• Telemedicine Services: Convenient access to healthcare professionals remotely.

• Flexible Spending Accounts (FSAs): Pre-tax savings for healthcare or dependent care expenses.

• Commuter Benefits: Assistance with transportation costs for eligible employees.

• Tuition Assistance: Support for continuing education and professional development.

• Adoption Assistance: Financial support for employees welcoming a new child through adoption.

• Voluntary Insurance Options: Additional insurance products for enhanced protection.

• Employee Discounts: Significant discounts on Michaels products, fostering creativity and savings.

• Partner Discount Programs: Access to discounts with other companies.

Working Hours:

• This is a part-time position, with hours varying based on business needs.

• The role requires flexibility to work nights, weekends, and early mornings, as indicated by the "Work Environment" section.

• Total weekly hours are not strictly defined but are generally expected to align with typical part-time retail schedules, potentially averaging around 20-30 hours per week, though the input specifies 40 hours for "working_hours."

📝 Enhancement Note: The salary estimate is derived from general knowledge of retail wages in high-cost-of-living areas like California and the specific mention of "part time" employment. The extensive list of benefits provided in the input data is a significant draw for this role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Arts and Crafts Retail. Michaels is the leading retailer in North America for arts, crafts, and home décor, operating a vast network of stores and online platforms.

Company Size: Large (over 10,000 employees). This indicates a well-established corporate structure with established processes and a broad reach.

Founded: 1973. Michaels has a long history, suggesting stability and a deep understanding of its market and customer base.

Team Structure:

• The Framer will be part of a store-level team, reporting to a Store Manager or Assistant Manager.

• They will work closely with fellow sales associates, department specialists (like other framers or custom design experts), and potentially visual merchandisers.

• Collaboration is key, involving teamwork during truck unloads, stocking, customer assistance, and maintaining store presentation. Methodology:

• Customer-Centric Approach: A strong emphasis on building customer relationships and providing personalized solutions, as evidenced by the "Elevated ABC Deliver" methodology.

• Operational Excellence: Adherence to Standard Operating Procedures (SOPs) for consistent execution of tasks, from sales to inventory management and safety.

• Data-Informed Merchandising: Utilizing directed replenishment and maintaining display standards to optimize the shopping experience and drive sales.

Company Website: https://www.michaels.com/

📝 Enhancement Note: The company's focus on creativity, community, and customer experience shapes its culture. As a large, established retailer, Michaels likely offers structured training and career paths, but also a fast-paced, customer-driven environment.

📈 Career & Growth Analysis

Operations Career Level: Entry-Level Retail Associate. This position serves as a foundational role within the retail operations and sales structure of Michaels.

Reporting Structure: Typically reports to a Store Manager or Assistant Manager, with direct supervision from a department lead or senior associate for specific framing tasks.

Operations Impact: The Framer directly impacts store revenue through custom framing sales and contributes to overall customer satisfaction by providing expert advice and quality products. Their role in maintaining store appearance and stock levels also supports the broader operational efficiency of the retail location.

Growth Opportunities:

• Skill Development: Opportunity to become a certified custom framing specialist, mastering advanced techniques and design principles.

• Sales Advancement: Potential to move into higher sales roles or positions with greater clienteling responsibilities.

• Leadership Potential: Progression to roles such as Key Holder, Assistant Manager, or Store Manager, managing store operations and teams.

• Cross-Training: Opportunities to learn other store departments and functions, broadening operational knowledge.

📝 Enhancement Note: For an entry-level role, the primary growth path is within retail operations and sales management. The company's emphasis on training and development suggests clear pathways for advancement for high-performing individuals.

🌐 Work Environment

Office Type: Public retail store setting. This involves a dynamic environment with customer foot traffic and interaction.

Office Location(s): Brentwood, California (1519 S Brentwood Blvd). Specific details about the store's proximity to public transport or parking would be beneficial for applicants.

Workspace Context:

• Customer-Facing Areas: Predominantly climate-controlled retail floor and custom framing counter.

• Stock Rooms: May not be climate-controlled, requiring adaptability to varying temperatures.

• Frame Shop: Contains specialized equipment like glass cutters and heat presses, requiring careful operation.

• Outdoor Work: Possible for tasks like retrieving shopping carts or during truck unloads.

Work Schedule:

• Flexible scheduling is required, including nights, weekends, and early mornings.

• Part-time status means hours may vary based on business needs and scheduling.

📝 Enhancement Note: The work environment is typical of a hands-on retail role, demanding physical stamina and the ability to work effectively in a public, sometimes non-climate-controlled, setting. The inclusion of specific equipment like a heat press highlights the technical nature of the framing department.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review for basic qualifications, focusing on retail experience and customer service aptitude.

• Phone/Video Interview: Discussion of experience, motivations for applying, and understanding of the Framer role and Michaels' brand.

• In-Person Interview:

  • Assessment of customer service skills through role-playing or situational questions.
  • Discussion of custom framing knowledge or willingness to learn.
  • Evaluation of problem-solving abilities and how candidates handle challenges.
  • Review of physical capabilities and comfort with the work environment.
  • Opportunity for the candidate to ask questions about the role, team, and company culture.

• Final Offer: Based on overall fit, skills, and availability.

Portfolio Review Tips:

• While a formal portfolio isn't standard for this entry-level role, be prepared to discuss:
  • Past Customer Interactions: Use the STAR method (Situation, Task, Action, Result) to describe successful customer service experiences and how you built rapport.
  • Sales Achievements: Quantify any sales successes or contributions to team sales goals.
  • Problem-Solving Scenarios: Share examples of how you've resolved customer issues or creative challenges.
  • Creative Projects (if applicable): If you have personal or professional experience in art, design, or crafting, be ready to briefly discuss it.

Challenge Preparation:

• Situational Questions: Prepare for questions like: "How would you handle a customer who is unhappy with their framing choice?" or "How would you approach a customer who seems unsure about what they need?"

• Product Knowledge: While extensive knowledge isn't expected initially, show enthusiasm for learning about framing materials, styles, and techniques.

• Company Alignment: Research Michaels' mission, values, and commitment to creativity. Be ready to articulate why you want to work there.

📝 Enhancement Note: The interview process for this role will likely focus on assessing soft skills—customer service, communication, problem-solving, and a willingness to learn—rather than a formal portfolio presentation. Demonstrating enthusiasm for art, creativity, and customer engagement will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Custom Framing Equipment: Proficiency or willingness to learn to operate specialized machinery such as:

  • Mat cutters (manual or automated)
  • Frame saws and jointers
  • Glass cutters and potentially specialized glass cutting tools
  • Heat presses (for mounting or sealing)
  • Welders or glue guns for frame assembly

• Measuring Tools: Tape measures, rulers, calipers for precise measurements.

• Basic Computer Skills: For POS system operation, potentially for order entry or internal communication.

Analytics & Reporting:

• Point-of-Sale (POS) System: To process transactions, manage sales data, and potentially track customer orders.

• Inventory Management Software: Used for tracking stock levels, receiving shipments, and managing replenishment.

CRM & Automation:

• Customer Relationship Management (CRM) Principles: While not a dedicated CRM role, the "Elevated ABC Deliver" methodology implies a structured approach to customer interaction and relationship building, which aligns with CRM principles.

• Omni-channel Support: Understanding and ability to assist with online order fulfillment and in-store pickup processes.

📝 Enhancement Note: The core tools are the specialized framing equipment and the POS system. While advanced software isn't expected, a comfort level with technology and a methodical approach to using tools are essential.

👥 Team Culture & Values

Operations Values:

• Creativity & Passion: Michaels champions creativity, and team members are expected to share this passion for art, craft, and celebration.

• Customer Focus: Prioritizing customer needs and delivering exceptional service is paramount, driving the "Elevated ABC Deliver" approach.

• Integrity & Respect: Upholding company values, treating colleagues and customers with respect, and maintaining a positive attitude.

• Teamwork & Collaboration: Working together to achieve store goals, support colleagues, and maintain a positive work environment.

• Efficiency & Quality: Adhering to SOPs to ensure high-quality work, efficient operations, and a well-maintained store.

Collaboration Style:

• Cross-Functional Integration: The Framer collaborates with all store associates to ensure a seamless customer experience, from initial greeting to checkout and beyond.

• Process Improvement Feedback: Encouraged to provide feedback on processes to enhance efficiency and customer satisfaction.

• Knowledge Sharing: Sharing insights on framing techniques, customer preferences, and operational best practices within the store team.

📝 Enhancement Note: The culture at Michaels likely emphasizes a blend of creative expression, customer service, and operational discipline. A positive, collaborative attitude and a genuine interest in art and craft are highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Sales and Production: Effectively managing time between customer consultations, sales, and the actual framing production process.

• Handling Diverse Customer Needs: Meeting the unique and sometimes complex design requirements of various customers and art pieces.

• Physical Demands: The role requires standing for extended periods, lifting heavy items, and working with tools, which can be physically demanding.

• Learning Curve for Framing Equipment: Mastering the safe and precise operation of specialized framing machinery may require dedicated training and practice.

Learning & Development Opportunities:

• Custom Framing Certification: Opportunity to gain formal certification in custom framing, enhancing expertise and marketability.

• Sales Training: Access to sales techniques and consultative selling training to improve performance and advance career.

• Product Knowledge Expansion: Continuous learning about new framing materials, art conservation techniques, and design trends.

• Retail Management Skills: Potential to develop leadership skills for future advancement into management roles.

📝 Enhancement Note: The primary challenges revolve around time management, skill acquisition, and physical demands. The growth opportunities are well-defined within both specialized framing expertise and broader retail management.

💡 Interview Preparation

Strategy Questions:

• Customer Service Scenarios: Be ready to describe how you would:

  • Greet and engage a customer who is browsing the framing department.
  • Handle a customer who is undecided about their framing choices.
  • Address a situation where a customer is unhappy with a framing order.
  • Explain the benefits of custom framing versus ready-made options.

• Sales Approach:

  • How do you approach selling a product or service to a customer?
  • Describe a time you successfully upsold a customer or recommended an add-on product.
  • How would you use the "Elevated ABC Deliver" methodology in a customer interaction?

• Problem-Solving:

  • Describe a time you faced a challenge at work and how you overcame it.

  • How do you ensure accuracy when working with detailed tasks? Company & Culture Questions:

• Why are you interested in working for Michaels?

• What does "creativity" mean to you?

• How do you contribute to a positive team environment?

• What are your thoughts on the importance of custom framing for artwork? Portfolio Presentation Strategy:

• Verbal Examples: Since a formal portfolio is unlikely, prepare to verbally walk through specific examples of your experience using the STAR method.

• Highlight Key Skills: Focus on examples that demonstrate your customer service, sales, problem-solving, and any technical or creative aptitudes.

• Enthusiasm for Learning: Convey your eagerness to learn the custom framing craft and operate the equipment.

📝 Enhancement Note: Focus your preparation on behavioral and situational questions that assess your customer service, sales aptitude, and problem-solving skills. Demonstrating a positive attitude and a willingness to learn is key for this entry-level position.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Michaels Careers portal.

• Resume Optimization: Tailor your resume to highlight customer service, sales experience, any technical or creative skills, and your ability to follow procedures. Use keywords from the job description such as "customer service," "sales," "framing," "retail," and "merchandising."

• Prepare for Interview Questions: Practice answering behavioral questions using the STAR method, focusing on your experience in customer engagement, problem-solving, and any sales achievements. Research Michaels' values and mission.

• Showcase Enthusiasm: During the interview, express your passion for creativity, art, and helping customers find the perfect framing solutions. Convey your eagerness to learn the technical aspects of the role.

• Understand the Role's Scope: Be prepared to discuss your understanding of both the sales/customer engagement aspects and the production/operational duties of a Framer.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.