Events Manager - Figma Weave (New York, United States)

📍 Job Overview

Job Title: Events Manager - Figma Weave

Company: Figma

Location: New York, NY, United States

Job Type: Full-Time

Category: Marketing / GTM Operations

Date Posted: 2026-07-26

Experience Level: Mid-Senior Level (Estimated 5-10 years)

Remote Status: On-site

🚀 Role Summary

• Drive brand awareness and enterprise pipeline through strategic event planning and execution for Figma Weave, an AI-native creative technology initiative.

• Own the end-to-end management of major industry conferences, standalone events, and executive programs, ensuring alignment with business objectives.

• Collaborate closely with sales, demand generation, and field marketing teams to integrate event activities with lead generation and pipeline goals.

• Manage event budgets, track performance metrics, and report on ROI from brand awareness to pipeline contribution.

• Serve as a key representative for Figma Weave, engaging with senior stakeholders and managing external agencies and vendors.

📝 Enhancement Note: This role is positioned within the "Figma Weave" division, suggesting a focus on AI and creative technology, which implies a need for an Events Manager who can understand and articulate complex technical and creative value propositions to enterprise clients and industry professionals. The emphasis on "enterprise pipeline" and "sales enablement" clearly places this role within a Go-To-Market (GTM) operations context, requiring a strong understanding of B2B sales cycles and marketing alignment.

📈 Primary Responsibilities

• Develop and own the overarching event strategy for Figma Weave, identifying key industry conferences, standalone events, and executive programs that align with brand awareness and enterprise pipeline objectives.

• Lead the content strategy, branding, speaking session development, and awareness goals for participation in major industry conferences, in partnership with Figma's central demand-generation team for lead generation, sales enablement, and booth execution.

• Manage the complete lifecycle of Figma Weave's standalone events, including third-party conference presence and executive programs, coordinating closely with Figma's broader field marketing and regional teams.

• Build, manage, and optimize the events budget, ensuring accountability for both brand awareness metrics and tangible pipeline outcomes.

• Work directly with the sales team to ensure event activities are seamlessly integrated with lead generation efforts and contribute directly to pipeline development and progression.

• Select, manage, and direct agencies and vendors, defining clear briefs and holding them accountable for delivering high-quality event experiences and outcomes, without direct involvement in physical production.

• Act as a primary representative for Weave at events, engaging directly with VP+ level stakeholders, both internally and externally.

• Implement robust tracking and reporting mechanisms to measure and communicate event performance, from reach and awareness metrics to pipeline contribution and ROI.

📝 Enhancement Note: The responsibilities highlight a strategic and operational execution role. The emphasis on "owning the brief and the outcome, not the physical build" indicates a need for strong project management, vendor negotiation, and strategic oversight rather than hands-on event production. The direct link to "pipeline outcomes" and "sales enablement" emphasizes the GTM operations aspect of this role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Marketing, Communications, Business Administration, or a related field is typically expected for roles of this scope.

Experience: Estimated 5-10 years of progressive experience in event management, with a significant focus on B2B enterprise events and GTM strategy.

Required Skills:

• Proven experience in developing and executing enterprise-level or major industry event strategies from inception to completion.

• Demonstrated comfort and proficiency in working alongside sales teams, understanding and contributing to a pipeline-driven GTM motion.

• Strong experience in managing agencies, vendors, and third-party service providers to deliver on strategic briefs and objectives.

• Confidence and capability in engaging directly with senior-level stakeholders (VP+), both internally and externally, with polished presentation and communication skills.

• Ability to navigate and operate within a larger partner ecosystem, effectively coordinating with internal cross-functional teams and external vendors.

• Proficiency in budget management, financial tracking, and ROI analysis for event investments.

• Excellent project management skills, with the ability to manage multiple complex projects simultaneously.

• Strong understanding of GTM strategies, demand generation, and sales enablement principles. Preferred Skills:

• Previous experience in the creative tech, design platforms, or AI tools industries.

• Experience in building integrated brand awareness campaigns that complement a pipeline-focused events strategy.

• Familiarity with event technology platforms for registration, engagement, and analytics.

• Knowledge of lead scoring and CRM integration for event follow-up.

📝 Enhancement Note: The requirements emphasize strategic thinking, financial acumen, and strong stakeholder management, all critical for a role that directly impacts revenue generation and brand reputation. The preference for creative tech/AI experience suggests a candidate who can quickly grasp and articulate the value of Figma Weave.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Samples of event strategy documents outlining objectives, target audiences, key performance indicators (KPIs), and budget allocation.

• Case studies detailing the execution of major industry conferences or standalone enterprise events, highlighting challenges, solutions, and measured outcomes.

• Examples of vendor briefs and management plans, showcasing negotiation skills and ROI achieved from third-party services.

• Demonstrations of how event activities were integrated with sales enablement and demand generation efforts, including lead tracking and follow-up processes.

• Documentation showcasing budget management and financial reporting for past events, illustrating fiscal responsibility and impact. Process Documentation:

• Examples of event workflow designs, from initial planning and concept development through execution and post-event analysis.

• Documentation of processes for agency and vendor selection, onboarding, and performance management.

• Evidence of cross-functional collaboration processes, particularly with sales, marketing, and product teams, to ensure aligned event objectives.

• Metrics reporting frameworks used to track and analyze event performance, including awareness metrics, lead quality, pipeline contribution, and ROI.

📝 Enhancement Note: Candidates should be prepared to showcase tangible examples of their strategic planning, execution, financial management, and cross-functional collaboration in event management. The focus on GTM alignment means demonstrating how events translate into business results, particularly pipeline.

💵 Compensation & Benefits

Salary Range: $115,000 - $269,000 USD annually.

Explanation of Range: This broad salary range reflects Figma's commitment to adjusting compensation based on a comprehensive assessment of individual qualifications, including skills, prior relevant experience, potential impact, scope of the role, market demands, and specific work location (New York, NY). The upper end of the range likely accommodates candidates with extensive experience, specialized industry knowledge (e.g., AI/creative tech), and a proven track record of driving significant enterprise pipeline through events.

Benefits:

• Equity grants, reflecting a stake in the company's success.

• Comprehensive health, dental, and vision insurance coverage.

• Retirement benefits with company contributions.

• Generous parental leave and reproductive or family planning support.

• Mental health and wellness benefits, emphasizing employee well-being.

• Paid time off (PTO), including flexible PTO, paid sick leave, and holidays.

• Company recharge days to prevent burnout.

• Cell phone and home internet reimbursements.

• Lifestyle spending accounts for various personal needs.

• Annual bonus plan for eligible non-sales roles, aligning with company and individual performance.

• Sales incentive compensation for most sales roles, though this position is primarily marketing/GTM operations.

Working Hours: The role is full-time, with an estimated 40 hours per week. However, event management often requires flexibility, with potential for extended hours during event planning and execution phases, especially leading up to and during major events.

📝 Enhancement Note: The provided salary range is quite wide, suggesting significant negotiation leverage based on candidate experience and fit. The extensive benefits package underscores Figma's commitment to employee well-being and long-term engagement, which is attractive to operations professionals seeking stability and comprehensive support.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / Design Technology / AI-Native Creative Tools. Figma operates at the intersection of design, collaboration, and increasingly, artificial intelligence. Figma Weave specifically focuses on the AI-native aspect, bridging AI capabilities with human creativity in professional design workflows.

Company Size: Figma is a rapidly growing, well-established tech company that has achieved significant market traction and valuation. It's large enough to offer robust resources and infrastructure but still agile enough to foster innovation.

Founded: Figma was founded in 2012, giving it a decade-plus history of innovation and market leadership in collaborative design tools.

Team Structure:

• The Events Manager will be part of the "Figma Weave" initiative, which likely operates with a degree of autonomy while being integrated into Figma's broader marketing and GTM organization.

• The role will report to a marketing or GTM leadership position within Figma Weave.

• Close collaboration is expected with central demand-generation teams, field marketing, regional teams, and the sales organization, indicating a matrixed reporting or strong cross-functional alignment structure. Methodology:

• Data-driven decision-making for event selection and strategy, focusing on measurable outcomes like brand awareness and pipeline generation.

• Agile and iterative approach to event planning and execution, adapting to market feedback and performance data.

• Emphasis on strategic partnerships, both internal (sales, marketing) and external (agencies, vendors, platform providers).

• Focus on delivering high-quality, impactful brand experiences that resonate with enterprise clients and industry leaders.

Company Website: https://www.figma.com/

📝 Enhancement Note: Figma's culture is known for innovation and a user-centric approach. The "Figma Weave" initiative suggests a forward-looking strategy within the company, focusing on cutting-edge AI applications. This implies a dynamic environment where the Events Manager will play a crucial role in shaping the perception and adoption of new technologies.

📈 Career & Growth Analysis

Operations Career Level: This role is suitable for a Mid-Senior level professional, likely with 5-10 years of experience. It's a strategic individual contributor role with significant ownership and impact.

Reporting Structure: The Events Manager will report to a leadership role within the Figma Weave team, likely a Director or VP of Marketing or GTM. They will work closely with peers in sales, demand generation, and field marketing.

Operations Impact: This role directly influences revenue generation by driving enterprise pipeline through strategic event investments. It also significantly shapes brand perception and market presence within the AI and creative tech space, crucial for establishing Figma Weave as a leader.

Growth Opportunities:

• Potential to grow into a senior or lead events role, managing larger budgets, more complex programs, or a team of event coordinators.

• Opportunity to specialize further in B2B tech events, AI/creative tech marketing, or executive engagement programs.

• Development of strategic leadership skills through high-level stakeholder management and budget ownership.

• Potential to transition into broader GTM strategy, field marketing, or demand generation roles within Figma, leveraging event expertise.

📝 Enhancement Note: The role offers a clear path for growth within event management or broader GTM functions, particularly in a fast-growing tech company like Figma. The exposure to AI and creative tech trends provides a valuable specialization.

🌐 Work Environment

Office Type: On-site role based out of Figma's New York hub. This suggests a collaborative office environment designed to foster teamwork and innovation.

Office Location(s): New York, NY. Specific details about the office amenities and accessibility would be available upon inquiry or during the interview process.

Workspace Context:

• Expect a dynamic, fast-paced office environment common in leading tech companies.

• Opportunities for collaboration with various teams, including marketing, sales, product, and design.

• Access to standard office technology and resources to support event planning and execution.

• A culture that likely encourages proactive communication and problem-solving.

Work Schedule: Full-time, typically 40 hours per week. However, event management inherently requires flexibility, with potential for evening and weekend work during peak event periods. This flexibility is often balanced with a culture that values work-life integration.

📝 Enhancement Note: The on-site requirement in New York indicates a preference for in-person collaboration and team synergy, which is common for roles that require extensive coordination with internal teams and external partners.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, experience, and cultural fit.

• Hiring Manager Interview: A deeper dive into your event strategy experience, understanding of B2B GTM, pipeline generation, and stakeholder management. Be prepared to discuss your approach to event strategy and budget management.

• Skills Assessment/Case Study: A practical exercise, potentially involving developing an event strategy for a hypothetical Figma Weave initiative or analyzing a past event's performance. This will assess your strategic thinking, problem-solving abilities, and understanding of GTM objectives.

• Cross-Functional Interviews: Meetings with key stakeholders from sales, demand generation, and potentially product marketing to evaluate collaboration style and understanding of their needs.

• Executive Interview: A final interview with a senior leader (e.g., VP of Marketing/GTM) to discuss strategic alignment, leadership potential, and overall fit with Figma's culture.

Portfolio Review Tips:

• Curate Select Examples: Choose 3-4 of your most impactful events that best represent your capabilities in enterprise event strategy, pipeline generation, and stakeholder management.

• Quantify Results: For each case study, clearly outline the event's objectives, your role in its execution, the key challenges overcome, and most importantly, the quantifiable results (e.g., leads generated, pipeline influenced, brand mentions, attendance numbers, ROI).

• Highlight Strategic Alignment: Emphasize how your events directly supported broader GTM objectives, sales enablement, and brand awareness goals, specifically for B2B technology audiences.

• Showcase Vendor/Agency Management: Include examples of how you managed external partners, demonstrating your ability to brief, negotiate, and ensure successful outcomes without direct hands-on production.

• Prepare a Concise Presentation: Aim for a clear, visually appealing presentation that tells a compelling story about your contributions and impact.

Challenge Preparation:

• GTM Strategy: Be ready to articulate how events fit into a comprehensive GTM strategy for a product like Figma Weave.

• Pipeline Metrics: Understand common metrics for event lead generation, pipeline contribution, and ROI calculation.

• Stakeholder Communication: Practice articulating complex event plans and outcomes to diverse audiences, including sales leadership and executives.

• Budget Management: Prepare to discuss your approach to budget planning, tracking, and optimization.

📝 Enhancement Note: The interview process is designed to assess strategic thinking, operational execution, financial acumen, and collaborative skills. A strong portfolio that clearly demonstrates ROI and alignment with GTM objectives will be critical for success.

🛠 Tools & Technology Stack

Primary Tools: While not explicitly listed, proficiency with standard event management platforms is expected. This may include:

• Event Management Software: Cvent, Bizzabo, Hopin, Splash, or similar for end-to-end event planning, registration, and management.

• CRM: Salesforce, HubSpot, or similar for lead tracking, pipeline management, and sales integration.

• Marketing Automation: Marketo, Pardot, HubSpot, or similar for campaign integration and lead nurturing.

• Project Management Tools: Asana, Trello, Monday.com, Jira for task management and workflow coordination.

• Collaboration Tools: Slack, Microsoft Teams for internal communication.

• Presentation Software: Google Slides, PowerPoint, Keynote for creating event materials and reporting.

Analytics & Reporting:

• Experience with analytics dashboards (e.g., Tableau, Looker, Google Analytics) to track event performance.

• Proficiency in analyzing lead data and campaign performance within CRM and marketing automation platforms. CRM & Automation:

• Deep understanding of how events integrate with CRM systems for lead capture, qualification, and sales follow-up.

• Familiarity with marketing automation workflows triggered by event participation or lead generation.

📝 Enhancement Note: Candidates should be comfortable working with a range of event technology, CRM, and marketing automation tools. The ability to analyze data from these systems to demonstrate event ROI is essential.

👥 Team Culture & Values

Operations Values:

• Grow as you go: Encourages continuous learning, adaptation, and taking on new challenges. This means being proactive in skill development and open to evolving event strategies.

• Data-Driven: Decisions are informed by metrics and performance data, emphasizing the need for robust tracking and analysis of event outcomes.

• Collaboration: Strong emphasis on working effectively across teams (sales, marketing, product) to achieve shared GTM goals.

• Impact-Oriented: Focus on driving tangible business results, such as pipeline generation and brand awareness, rather than just executing events.

• Customer-Centric: Understanding the needs of the target audience (enterprise clients, designers, creatives) to deliver relevant and engaging event experiences.

Collaboration Style:

• Proactive and communicative, working closely with sales to ensure events support their pipeline goals.

• Integrated with demand generation and field marketing to create cohesive campaigns.

• Partnership-driven with agencies and vendors to achieve strategic objectives.

• Open to feedback and iterative improvement for event processes and execution.

📝 Enhancement Note: Figma's "Grow as you go" value is particularly relevant for an Events Manager in a rapidly evolving GTM environment. Candidates should demonstrate a willingness to learn, adapt, and contribute to the growth of Figma Weave.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Awareness and Pipeline Generation: Effectively strategizing and executing events that achieve both broad brand visibility and direct revenue impact for a new AI initiative.

• Navigating a Large Organization: Coordinating effectively with Figma's central marketing, sales, and product teams while driving specific initiatives for Figma Weave.

• Measuring ROI in a Complex Market: Accurately attributing pipeline and revenue to event activities, especially in the nascent stages of AI-native creative tools.

• Managing Multiple Stakeholders: Satisfying the diverse needs and expectations of sales teams, marketing leadership, product teams, and external partners.

• Keeping Pace with AI Advancements: Staying informed about the rapidly evolving AI landscape to ensure event content and messaging remain relevant and cutting-edge.

Learning & Development Opportunities:

• Deepen expertise in event marketing for B2B technology and AI products.

• Develop advanced skills in GTM strategy, demand generation, and sales enablement through cross-functional collaboration.

• Gain experience in executive engagement and high-level stakeholder management.

• Opportunity to contribute to the strategic direction of a new, innovative product line within a leading tech company.

• Potential for specialized training in event technology, analytics, or emerging marketing trends.

📝 Enhancement Note: The role offers significant opportunities for professional development by tackling complex GTM challenges within a cutting-edge AI product division. Success here could lead to leadership roles in marketing or GTM operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing an event strategy that balances brand awareness goals with direct enterprise pipeline generation." (Focus on GTM alignment, target audience definition, KPI setting, and budget allocation.)

• "How would you approach selecting which industry conferences Figma Weave should prioritize, and what criteria would you use to justify the investment?" (Emphasize market research, audience alignment, competitor presence, and ROI potential.)

• "Walk me through a time you managed an event budget. How did you ensure cost-efficiency while maximizing impact?" (Highlight budgeting process, negotiation skills, tracking mechanisms, and ROI reporting.)

• "How do you ensure seamless integration between event activities and sales enablement efforts to maximize lead conversion and pipeline contribution?" (Discuss lead scoring, follow-up processes, sales team alignment, and feedback loops.) Company & Culture Questions:

• "What excites you about Figma Weave and the intersection of AI and creative technology?" (Show genuine interest and understanding of the product's value proposition.)

• "How do you embody the 'Grow as you go' value in your professional work?" (Provide specific examples of learning, adaptation, and taking initiative.)

• "Describe your experience working with senior stakeholders (VP+). How do you ensure their needs are met and their expectations are managed?" (Focus on communication, preparation, and delivering value.)

• "How do you collaborate with sales teams to ensure event success aligns with their objectives?" (Highlight communication, understanding sales cycles, and joint planning.) Portfolio Presentation Strategy:

• Structure: Begin with a high-level overview of your role and the event's objectives. Then, detail your strategic approach, execution steps, challenges encountered, and solutions implemented. Conclude with clearly defined, quantifiable results and lessons learned.

• Quantify Everything: Use specific numbers for attendance, leads, pipeline generated, conversion rates, cost per lead, and ROI. If exact figures are proprietary, use percentages or comparable metrics.

• Highlight GTM Impact: Continuously tie your event work back to broader business goals – increasing market share, driving pipeline, supporting sales efforts, and enhancing brand perception.

• Showcase Management Skills: Demonstrate your ability to manage complex projects, budgets, and external vendors effectively, focusing on outcomes rather than just tasks.

• Be Concise and Engaging: Practice your presentation to ensure it's clear, compelling, and within the allotted time.

📝 Enhancement Note: Candidates should prepare to articulate their strategic thinking, GTM understanding, financial management skills, and ability to deliver measurable results through events. A strong portfolio is essential to support these claims.

📌 Application Steps

To apply for this Events Manager position at Figma Weave:

• Submit your application through the provided link on Greenhouse.

• Customize Your Resume: Tailor your resume to highlight your experience in enterprise event management, B2B GTM strategy, pipeline generation, budget management, and stakeholder engagement, using keywords from the job description.

• Prepare Your Portfolio: Curate 3-4 strong case studies showcasing your most impactful events. Focus on quantifiable results, GTM alignment, and your strategic approach. Be ready to present these concisely.

• Research Figma Weave: Understand their mission, target audience, and recent developments in AI and creative technology. Familiarize yourself with Figma's overall product and company values.

• Practice Your Interview Answers: Prepare responses to common interview questions related to event strategy, GTM operations, stakeholder management, and your experience with the "Grow as you go" philosophy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.