Employer Brand Designer

📍 Job Overview

Job Title: Employer Brand Designer

Company: Questrade Financial Group

Location: Toronto, Ontario, Canada

Job Type: Full-Time

Category: Marketing & Design Operations / Employer Branding

Date Posted: 2026-07-31

Experience Level: 2-5 Years

Remote Status: Hybrid (Minimum 3 days in office)

🚀 Role Summary

• This role is crucial for shaping the external perception of Questrade Financial Group as an employer, focusing on visual storytelling and brand consistency across all talent acquisition and internal communication channels.

• The Employer Brand Designer will translate the company's Employer Value Proposition (EVP) into compelling visual narratives that attract top talent and enhance employee engagement through design.

• This position requires a blend of creative design expertise, a strong understanding of UX/UI principles, and the ability to leverage modern design tools, including Generative AI, to produce high-impact assets.

• The role sits at the intersection of Marketing, Creative, and People & Culture teams, demanding strong collaboration skills to align visual strategies with business objectives and hiring goals.

📝 Enhancement Note: While the title is "Employer Brand Designer," the responsibilities and required skills indicate a strong focus on visual design for marketing and recruitment purposes, with elements of UX/UI and digital campaign execution. This role can be categorized under Marketing & Design Operations, with a specialization in Employer Branding. The emphasis on AI and data-driven design suggests a forward-thinking operations approach.

📈 Primary Responsibilities

• Develop and execute the visual identity of Questrade's employer brand, ensuring it is distinct yet consistent with the master brand and effectively communicates the Employer Value Proposition.

• Design a wide range of visual assets for various channels, including careers websites, microsites, digital advertisements, social media content, internal communications, and recruitment event collateral.

• Collaborate with the Creative Shop to ensure cohesive brand messaging and visual execution across all marketing and employer branding initiatives.

• Design physical workplace elements, such as office signage, environmental graphics, and branded spaces, in partnership with the Workplace Experience team to reflect company culture.

• Create visually engaging onboarding materials, welcome kits, and new-hire resources to enhance the candidate and employee experience from the initial touchpoints.

• Develop internal campaign designs, recognition program visuals, and event collateral to foster employee engagement and reinforce company culture.

• Build and maintain a scalable design system, including templates and assets, to empower recruiters, hiring managers, and other team members in promoting the employer brand.

• Conceptualize and direct photo and video shoots to create compelling visual content that highlights employee stories and experiences.

• Experiment with and leverage Generative AI and advanced design tools to accelerate prototyping, enhance creative execution, and push the boundaries of digital design output.

• Utilize engagement and hiring funnel data to inform design decisions, test creative concepts, and continuously improve the effectiveness of employer branding initiatives.

📝 Enhancement Note: The responsibilities highlight a holistic approach to employer branding, encompassing digital, physical, and experiential design. The emphasis on a "design system" and "data to test, learn, and improve" points to a structured, operations-oriented design process. The inclusion of Generative AI suggests an interest in innovative operational workflows.

🎓 Skills & Qualifications

Education:

• While specific degree requirements are not stated, a Bachelor's degree in Graphic Design, Marketing, Communications, or a related field is typically expected for roles of this nature. Experience:

• 3-5 years of experience in a marketing or web design role, with a demonstrable track record in developing brand-led digital campaigns and high-converting web layouts.

• Experience in employer branding or talent acquisition marketing is highly advantageous. Required Skills:

• Expert Proficiency in Design Software: Mastery of Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Brand Design & Visual Identity: Proven ability to translate brand guidelines into compelling visual assets and maintain brand consistency.

• UX/UI Principles: Deep understanding of user experience and user interface design, with a focus on candidate journeys and conversion optimization.

• Web Design Constraints: Familiarity with HTML/CSS to ensure design feasibility and collaboration with web developers.

• Conversion Mindset: Ability to design with a clear understanding of Calls to Action (CTAs) and how to drive candidate engagement and applications.

• Creativity & Innovation: Eagerness to experiment with new technologies, particularly Generative AI, to elevate creative output.

• Collaboration & Communication: Strong interpersonal and communication skills to effectively articulate design decisions and collaborate with cross-functional teams.

• Portfolio: A strong portfolio showcasing brand-led digital campaigns, high-converting web layouts, and a diverse range of design projects.

Preferred Skills:

• Experience with directing photo and video shoots.

• Knowledge of environmental graphics and interior branding.

• Familiarity with content management systems (CMS) for web updates.

• Experience in the financial services or fintech industry.

• Understanding of data analysis and A/B testing for design optimization.

📝 Enhancement Note: The required skills emphasize a blend of technical design proficiency and strategic marketing acumen. The "Conversion Mindset" and "UX/UI principles" indicate an operations-driven approach to design, where visual elements are tied to measurable outcomes. The mention of HTML/CSS suggests the need for practical understanding of web implementation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand-Led Digital Campaigns: Showcase examples of integrated digital campaigns where design significantly contributed to brand perception and engagement.

• High-Converting Web Layouts: Demonstrate a portfolio of web designs that clearly illustrate an understanding of user flow, CTAs, and conversion optimization principles.

• Visual Storytelling: Include projects that effectively communicate a narrative or value proposition through design, particularly for employer branding or marketing initiatives.

• Design System Components: If possible, include examples of reusable design elements, templates, or style guides that demonstrate an understanding of scalability and consistency.

• Cross-Channel Asset Examples: Showcase a range of design outputs across different platforms (web, social, print, environmental) to highlight versatility.

Process Documentation:

• Design Workflow: Be prepared to discuss your typical design process, from brief interpretation and ideation to execution, feedback integration, and final delivery.

• Collaboration Methodology: Describe how you collaborate with stakeholders (e.g., recruiters, marketers, developers) and incorporate their input into designs.

• AI Integration: Be ready to explain how you have, or would, integrate Generative AI tools into your design workflow to enhance efficiency and creativity.

• Data-Driven Design: Explain how you use data (e.g., engagement metrics, conversion rates) to inform design choices and measure the success of your work.

📝 Enhancement Note: A strong portfolio is critical for this role, serving as tangible proof of design capabilities and strategic thinking. The emphasis on "high-converting" and "data-driven" design suggests that the organization values designs that achieve specific business objectives, a key aspect of operations in creative functions.

💵 Compensation & Benefits

Salary Range:

• Base salary range: $70,000 - $80,000 CAD per year.

• The final compensation will be determined based on the candidate's experience, skills, and geographic location within Canada. Benefits:

• Health & Wellbeing: Comprehensive health and wellbeing resources and programs.

• Work-Life Balance: Paid vacation, personal days, and sick days.

• Financial: Competitive compensation and benefits packages, including a competitive incentive (bonus) program for full-time permanent roles.

• Professional Development: Career growth and development opportunities.

• Community Impact: Opportunities to contribute to community causes.

• Work Environment: Hybrid work model with at least 3 days in the office, fostering a collaborative and inclusive environment.

Working Hours:

• Standard full-time hours, typically 40 hours per week, with flexibility expected within a hybrid model.

📝 Enhancement Note: The provided salary range is competitive for a Designer role with 3-5 years of experience in Toronto. The benefits package emphasizes work-life balance and professional growth, aligning with typical expectations for full-time positions in the Canadian financial sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / Fintech

Company Size: Questrade Financial Group is a significant player in the Canadian financial services sector, operating multiple companies (Questrade, Questbank, Questrade Wealth Management, Community Trust Company, Zolo, Flexiti) and employing a substantial workforce.

Founded: Questrade was founded in 1999, indicating a company with established market presence and a history of growth and innovation.

Team Structure:

• The Employer Brand Designer will likely be part of a broader Marketing or Creative team, working closely with the People & Culture (HR) department.

• There will be a matrixed reporting structure, with a primary reporting line to a Design or Marketing Lead, and strong collaboration with HR/Talent Acquisition specialists.

• Cross-functional collaboration is a key aspect, involving teams such as the Creative Shop, Workplace Experience, and potentially other business units to ensure brand consistency and effective communication. Methodology:

• Questrade emphasizes a blend of human-centric collaboration and AI-driven innovation, aiming to redefine financial services and deliver unparalleled customer experiences.

• Design strategies are expected to be data-informed, using engagement and hiring funnel data to optimize visual content and campaigns.

• The company fosters a culture of "infinite possibility," encouraging creativity, curiosity, and continuous learning.

Company Website: questrade.com

📝 Enhancement Note: Questrade positions itself as an innovative fintech company that values both human talent and technological advancement. The culture appears to be forward-thinking, inclusive, and focused on employee growth and community impact, which will be important for an Employer Brand Designer to reflect visually.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level individual contributor position within the design and marketing operations function. It requires specialized design skills and the ability to operate with a degree of autonomy on employer branding initiatives.

Reporting Structure: The designer will likely report to a Creative Director, Marketing Manager, or Head of Employer Branding, with frequent interaction and collaboration with HR/People & Culture leaders and recruiters.

Operations Impact: The Employer Brand Designer's work directly impacts Questrade's ability to attract and retain top talent. By creating compelling visual narratives, they influence candidate perception, improve application quality, and contribute to a positive employee experience, which in turn drives business success in the competitive fintech landscape.

Growth Opportunities:

• Specialization: Deepen expertise in employer branding, talent marketing design, or specific areas like digital campaign strategy and execution.

• Leadership: Potentially move into a Senior Designer role, lead design projects, or manage junior designers as the team grows.

• Skill Expansion: Develop proficiency in new design technologies, AI tools, and data analytics for design optimization.

• Cross-Functional Movement: Transition into broader marketing, brand management, or even HR roles leveraging design and communication expertise.

📝 Enhancement Note: This role offers a clear path for growth within design and marketing operations, particularly for someone looking to specialize in employer branding. The emphasis on AI and data suggests opportunities to develop highly sought-after operational skills.

🌐 Work Environment

Office Type: Questrade operates a hybrid work environment, requiring at least 3 days per week in their Toronto office. This suggests a professional office setting designed to facilitate collaboration and team interaction.

Office Location(s): Toronto, Ontario, Canada. Specific office addresses would need to be confirmed, but the presence of multiple companies suggests a potentially large corporate footprint within the city.

Workspace Context:

• The role will involve a combination of individual design work and significant collaboration with creative, marketing, and HR teams, likely utilizing shared workspaces and meeting rooms.

• Access to modern design tools and technology, including Figma, Adobe Creative Suite, and potentially AI-powered design platforms, is a given.

• Opportunities to interact with a diverse team, contributing to an inclusive and collaborative atmosphere, are central to the company's stated values. Work Schedule:

• Standard 40-hour work week. The hybrid model allows for flexibility in scheduling days in the office versus remote, supporting efficient workflow management and task completion.

📝 Enhancement Note: The hybrid model with a mandate for in-office days is typical for roles requiring significant collaboration and team cohesion. The focus on creating engaging physical spaces highlights the company's commitment to its brand experience extending beyond the digital realm.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio for alignment with required skills and experience.

• Portfolio Presentation & Interview: Candidates will likely present their portfolio, discussing key projects, design process, and how they've driven results. This is a critical stage to assess design thinking, problem-solving, and communication skills. Expect questions related to employer branding strategy, UX/UI, and AI integration.

• Cross-Functional Interviews: Interviews with members from the Creative Shop, People & Culture, and potentially other stakeholders to assess collaboration style and cultural fit.

• Final Interview: Discussion with senior leadership to evaluate overall fit, strategic thinking, and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your experience in brand-led digital campaigns, high-converting web layouts, and visual storytelling for employer branding.

• Showcase Process: For each project, clearly articulate the challenge, your role, your design process, the tools used, and the impact or results achieved (quantify where possible).

• Highlight AI Use: If you have experience with Generative AI in design, be prepared to discuss specific use cases and benefits.

• Focus on Conversion: Emphasize how your designs have driven specific actions or improved key metrics.

• Tailor to Questrade: Consider how your work aligns with Questrade's brand and their stated values of innovation, collaboration, and financial success.

Challenge Preparation:

• Be prepared for a design challenge or case study, potentially involving creating assets for a specific employer branding scenario or optimizing an existing piece of content.

• Practice articulating your design decisions clearly and concisely, explaining the rationale behind your choices, especially in relation to business objectives and user experience.

• Understand Questrade's employer brand as it currently exists (e.g., review their careers page, LinkedIn) to inform any hypothetical design tasks.

📝 Enhancement Note: The interview process will heavily rely on the candidate's portfolio. Demonstrating a structured design process, a data-driven mindset, and the ability to articulate the "why" behind design choices will be crucial for success in this operations-focused creative role.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for collaborative design, prototyping, and creating design systems. Expect to use it for UI design, wireframing, and interactive mockups.

• Adobe Creative Suite: Proficiency in Photoshop (image editing, mockups), Illustrator (vector graphics, logos), and InDesign (layout, print collateral) is required.

Emerging Technologies:

• Generative AI Tools: Candidates are encouraged to leverage AI for prototyping, content generation, and exploring creative concepts. Familiarity with tools like Midjourney, DALL-E, or similar AI-powered design assistants would be beneficial.

Web Technologies (Understanding of):

• HTML/CSS: While not a coding role, understanding these web constraints is crucial for designing feasible web assets and collaborating effectively with developers.

Collaboration & Project Management Tools:

• Likely use of platforms such as Slack, Microsoft Teams, Asana, Jira, or similar for team communication and project tracking. Analytics & Reporting Tools (Familiarity):

• Google Analytics, Adobe Analytics: Understanding how to interpret data from these platforms to inform design decisions and measure campaign performance.

• Heatmapping/User Behavior Tools: Tools like Hotjar or Crazy Egg to understand user interactions on web platforms.

📝 Enhancement Note: This role requires strong command of industry-standard design software and an openness to incorporating AI into the workflow. The understanding of web technologies and analytics tools highlights the operational aspect of ensuring designs are functional, measurable, and aligned with business goals.

👥 Team Culture & Values

Operations Values:

• Innovation: A commitment to exploring new technologies (like AI) and creative approaches to design and employer branding.

• Collaboration: Fostering a team environment where ideas are shared freely across departments (Creative, HR, Marketing) to achieve common goals.

• Data-Driven Decision Making: Using engagement and performance data to guide design strategies and measure their effectiveness, ensuring ROI.

• Customer/Candidate Centricity: Designing experiences that resonate with potential employees and reflect the company's positive culture.

• Excellence & Quality: Maintaining high standards in design execution and brand representation.

Collaboration Style:

• Cross-Functional Integration: The role is designed to be a bridge between creative, marketing, and HR, requiring proactive engagement and clear communication.

• Feedback Loops: A culture that encourages constructive feedback on designs to iteratively improve outcomes.

• Shared Ownership: Working collaboratively to ensure the employer brand is consistently and effectively represented across all touchpoints.

📝 Enhancement Note: The company's values emphasize a modern, agile approach to branding and operations, where data and collaboration are key drivers of success. An ideal candidate will be adaptable, communicative, and eager to contribute to a dynamic team culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency: Ensuring the employer brand is distinct yet harmonizes with Questrade's master brand across diverse applications.

• Translating EVP into Visuals: Effectively capturing the essence of the Employer Value Proposition in a visually compelling and authentic manner.

• Keeping Pace with Trends: Staying ahead of design trends and emerging technologies (especially AI) while maintaining brand integrity.

• Measuring Impact: Quantifying the success of employer branding design initiatives in terms of talent acquisition and employee engagement metrics.

• Cross-Departmental Alignment: Navigating diverse stakeholder needs and ensuring design solutions meet multiple objectives.

Learning & Development Opportunities:

• AI in Design: Opportunities to become an expert in leveraging Generative AI for creative workflows, a highly in-demand skill.

• Employer Branding Strategy: Deepen understanding of talent acquisition strategies and how design directly supports them.

• Data Analytics for Design: Enhance skills in using data to inform and measure design performance.

• Cross-functional Exposure: Gain insights into marketing, HR, and business operations within a leading fintech company.

• Mentorship: Potential to learn from experienced designers and marketing professionals within the Creative Shop and broader organization.

📝 Enhancement Note: This role offers significant opportunities for professional development, particularly in the rapidly evolving fields of AI-driven design and data-informed marketing. The challenges are characteristic of a strategic creative role in a growing organization.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a visual identity for Questrade's employer brand, ensuring it aligns with the corporate brand while feeling unique?"

• "Describe a time you used data to inform a design decision for a marketing campaign. What was the outcome?"

• "How do you see Generative AI impacting the role of a designer, and how would you incorporate it into your workflow at Questrade?"

• "Walk us through your process for designing an effective careers page or a social media campaign aimed at attracting tech talent."

• "How do you ensure inclusivity and diversity are reflected in your visual designs?" Company & Culture Questions:

• "What excites you about Questrade's mission and its position in the fintech industry?"

• "How do you approach collaboration with non-designers, such as recruiters or hiring managers?"

• "Describe a situation where you had to balance multiple stakeholder requests for a design project."

• "What aspects of Questrade's culture, as described in the job posting, appeal to you most, and how would you visually represent them?" Portfolio Presentation Strategy:

• Start with a Strong Narrative: For each project, outline the problem, your approach, the solution, and the measurable results.

• Highlight Key Skills: Ensure your presented work clearly demonstrates your proficiency in Figma, Adobe Suite, UX/UI, and brand design.

• Emphasize Conversion & Impact: Focus on how your designs achieved specific goals, whether it was increased engagement, applications, or improved brand perception.

• Showcase Process & Collaboration: Be ready to discuss your thought process, how you incorporated feedback, and how you collaborated with others.

• Be Concise and Engaging: Practice your presentation to ensure it's within the allotted time and keeps the audience engaged.

📝 Enhancement Note: Interviewers will be looking for not just design talent, but also strategic thinking, problem-solving skills, and a collaborative spirit. Demonstrating an understanding of how design contributes to business objectives (talent acquisition, brand perception) will be key.

📌 Application Steps

To apply for this Employer Brand Designer position:

• Submit your application through the provided link on the Questrade Financial Group careers portal.

• Portfolio Customization: Ensure your portfolio is up-to-date and prominently features your strongest work relevant to employer branding, digital campaigns, and web design with a conversion focus.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "Employer Branding," "Figma," "Adobe Creative Suite," "UX/UI," "Generative AI," and "Conversion Mindset." Quantify achievements whenever possible.

• Interview Preparation: Practice articulating your design process, your experience with AI tools, and how your work drives measurable results. Prepare to present your portfolio confidently.

• Company Research: Familiarize yourself with Questrade Financial Group's mission, values, current employer brand presence (careers page, social media), and the broader fintech industry landscape.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.