Email Marketing Designer & Copywriter

📍 Job Overview

Job Title: Email Marketing Designer & Copywriter

Company: Rythm Health

Location: United States

Job Type: Full-Time

Category: Marketing Operations / Creative Marketing

Date Posted: 2026-07-27T18:43:47.98

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is a hybrid position requiring a blend of creative execution in email design and persuasive copywriting for a high-growth consumer health brand.

• You will own the end-to-end strategy, design, and execution of all Email and SMS marketing campaigns, driving customer acquisition, engagement, and lifetime value.

• This is a hands-on role focused on individual contribution rather than team management, demanding a strong portfolio of personally created work.

• The position requires deep expertise in lifecycle automation, customer segmentation, A/B testing, and optimizing marketing efforts based on data analytics.

📝 Enhancement Note: While the title suggests "Designer & Copywriter," the "Email Marketing" and "Lifecycle Marketing" focus indicates a strong alignment with Marketing Operations and Growth Marketing functions. The emphasis on owning strategy and execution from concept to send strongly suggests a need for deep platform knowledge and analytical rigor beyond pure creative output.

📈 Primary Responsibilities

• Design and build all Email and SMS marketing campaigns from initial concept through final launch, ensuring brand consistency and optimal user experience.

• Craft compelling and human-centric copy for subject lines, preview text, body content, calls-to-action (CTAs), and promotional messages across various campaign types.

• Develop all necessary supporting creative assets, including graphics, layouts, GIFs, banners, and other visual components, adhering to brand guidelines.

• Own and manage the complete customer journey, from initial acquisition through retention and reactivation phases.

• Build, implement, and optimize automated lifecycle journeys, such as onboarding flows, abandoned cart sequences, referral programs, win-back campaigns, and subscription communications.

• Leverage customer segmentation and behavioral data to create personalized marketing experiences that resonate with individual customer needs.

• Continuously conduct A/B testing on messaging, design elements, imagery, offers, layouts, and send times to identify opportunities for performance improvement.

• Analyze campaign performance metrics and translate data-driven insights into actionable strategies for future creative and programmatic decisions.

• Collaborate closely with Product, Brand, and Growth teams to align marketing efforts with broader company objectives, while independently executing creative projects.

📝 Enhancement Note: The responsibility to "own the customer journey from acquisition through retention and reactivation" and to "build and optimize automated lifecycle journeys" directly points to a need for expertise in marketing automation platforms and customer data analysis, core components of Marketing Operations. The emphasis on "testing messaging, design, imagery, offers, layouts, and timing to improve performance" highlights the analytical and optimization demands of the role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Marketing, Communications, Graphic Design, or a related field is often preferred for roles requiring this level of strategic and creative output.

Experience: 4+ years of experience building and executing email/lifecycle marketing campaigns for a high-growth consumer brand.

Required Skills:

• Proven ability to build and manage comprehensive email and SMS marketing campaigns for a high-growth consumer brand.

• A strong portfolio showcasing personal contributions to both email design and copywriting, demonstrating hands-on creation.

• Exceptional visual design skills with demonstrated experience creating polished, mobile-first email templates, graphics, and other marketing assets.

• Proficiency in design tools such as Figma, Adobe Creative Suite (Photoshop, Illustrator), Canva, or similar platforms.

• Outstanding copywriting skills with the ability to produce effective content for promotional campaigns, product launches, onboarding, retention, educational materials, and transactional messages.

• Deep understanding of fundamental design principles including typography, hierarchy, branding, layout, and visual storytelling.

• Strong understanding of customer psychology and what drives engagement, conversion, subscription, and repeat business.

• Hands-on experience building and optimizing automated lifecycle journeys using marketing automation platforms such as Braze, Iterable, Klaviyo, or Customer.io.

• Solid knowledge of customer segmentation, personalization techniques, behavioral marketing principles, and A/B testing methodologies.

• Demonstrated ability to independently manage projects from ideation through execution without external creative support.

• Meticulous attention to detail and a commitment to producing high-quality, error-free work. Preferred Skills:

• Experience with GIF creation and animation for email marketing.

• Familiarity with HTML/CSS for email template customization.

• Experience in the health, wellness, or D2C subscription service industries.

• Basic understanding of analytics platforms (e.g., Google Analytics) for campaign performance tracking.

• Experience with SMS marketing platform functionalities and best practices.

📝 Enhancement Note: The requirement for a portfolio showcasing "work you've personally created, not campaigns you simply managed" emphasizes the hands-on nature of this role, differentiating it from a purely strategic or managerial position. The explicit mention of design tools like Figma and automation platforms like Braze/Klaviyo are critical operational skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is mandatory, showcasing at least 4+ years of personally created email designs and compelling copy.

• Demonstrate a clear understanding of mobile-first email design principles and responsive template creation.

• Include examples of end-to-end lifecycle marketing campaigns, illustrating journey mapping, content variation, and personalization strategies.

• Showcase case studies that highlight A/B testing initiatives, detailing hypotheses, methodologies, results, and key learnings for optimizing campaigns.

• Provide examples of visual asset creation, including graphics, GIFs, and banners, that align with brand identity and campaign objectives. Process Documentation:

• Evidence of creating and optimizing automated workflows within marketing automation platforms (e.g., Braze, Klaviyo).

• Documentation or case studies detailing how segmentation and personalization strategies were implemented to improve campaign performance.

• Examples of how you have used data analytics to inform creative decisions and refine campaign strategies.

• Demonstrations of template building processes, ensuring reusability, scalability, and brand consistency.

📝 Enhancement Note: The emphasis on a "strong portfolio showcasing both email design and copywriting" and "work you've personally created" is a direct requirement for demonstrating practical skills in executing marketing operations campaigns. This section is crucial for candidates to highlight their ability to implement strategies rather than just define them.

💵 Compensation & Benefits

Salary Range: Given the mid-level experience (4+ years), remote work in the US, and specialized skill set, a competitive salary range is expected. Based on industry benchmarks for Email Marketing Designers & Copywriters in high-growth consumer brands within the United States, the estimated range is $85,000 - $115,000 annually. This range can vary based on specific location within the US, the candidate's exact experience, and negotiation.

Benefits:

• Highly competitive base salary.

• Meaningful equity, aligned with role scope and impact, providing ownership in company growth.

• Flexible, remote-first work environment, promoting work-life balance.

• Generous Paid Time Off (PTO) and company holidays for rest and rejuvenation.

• 401(k) retirement savings plan.

• Monthly Rythm membership offering full access to at-home blood testing and personalized health insights.

• Comprehensive healthcare coverage with monthly premiums fully covered by the business.

• High ownership and visibility from day one, offering significant impact and career acceleration.

• Opportunity to contribute to the future of personalized health and preventative care.

• A collaborative, mission-driven team environment that values innovation and ideas.

Working Hours: A standard 40-hour work week is typical, with flexibility expected for campaign launches and critical deadlines. The remote-first nature allows for greater autonomy in managing work hours within reasonable professional boundaries.

📝 Enhancement Note: The salary range is estimated based on typical compensation for similar roles in the US D2C/health tech sector, considering the required experience and the "highly competitive" nature of the described benefits. The benefits package is extensive, particularly the healthcare coverage and Rythm membership, which are significant value adds.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology / Direct-to-Consumer (DTC) Health & Wellness. Rythm Health operates at the intersection of technology and healthcare, aiming to make advanced health diagnostics accessible and convenient through at-home testing.

Company Size: Rythm Health is described as the "fastest-growing lab in America," processing millions of tests. While an exact employee count isn't provided, this suggests a dynamic, scaling organization, likely ranging from 50-250 employees, with potential for rapid growth. This size implies a lean, agile team environment where individual contributions are highly visible.

Founded: The founding date is not specified, but the company's rapid growth suggests it is a relatively modern organization, likely founded within the last 5-10 years, focusing on innovative solutions in the health-tech space.

Team Structure:

• The Email Marketing Designer & Copywriter will likely be part of a broader Marketing or Growth team, potentially reporting to a Marketing Director or Head of Growth.

• This role is designed for individual contribution, working closely with cross-functional teams rather than managing direct reports.

• Collaboration is expected with Product, Brand, and Growth teams, emphasizing a unified approach to customer experience and marketing initiatives. Methodology:

• Rythm Health emphasizes vertical integration, handling everything in-house from sample testing to code, marketing, and design. This suggests a culture of internal expertise and control.

• The company culture values speed, control, and creativity, aiming to shape the future of health and wellness.

• Data-driven decision-making is implied through the responsibilities of analyzing campaign performance and continuous testing.

• The focus on "monthly lab testing from home" and "personalized health insights" indicates a strong customer-centric approach focused on proactive health management.

Company Website: https://rythmhealth.com/ (Inferred from domain_derived)

📝 Enhancement Note: The "fastest-growing lab" and "vertical integration" points suggest a startup or scale-up environment that values speed, ownership, and cross-functional collaboration. The DTC health and wellness sector means the marketing needs to be sophisticated, empathetic, and data-driven.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level, typically requiring 4+ years of dedicated experience. It's a hands-on contributor role with significant ownership over a critical marketing channel (Email/SMS). It offers a clear path for specialization and mastery within email marketing, automation, and creative execution.

Reporting Structure: The role likely reports to a Marketing Manager, Director of Marketing, or Head of Growth. This structure provides guidance and strategic direction while allowing for substantial autonomy in day-to-day execution and creative development.

Operations Impact: The Email Marketing Designer & Copywriter has a direct and measurable impact on key business metrics, including customer acquisition cost (CAC), customer lifetime value (CLTV), conversion rates, retention rates, and overall revenue. By owning the customer journey and optimizing engagement, this role plays a pivotal role in Rythm Health's growth and success.

Growth Opportunities:

• Specialization: Deepen expertise in advanced lifecycle automation, personalization strategies, and specific marketing automation platforms (e.g., becoming a Braze or Iterable expert).

• Skill Expansion: Develop broader marketing skills by collaborating with Brand and Growth teams, potentially leading to roles in broader digital marketing, campaign management, or growth strategy.

• Leadership Potential: With proven success and a strong understanding of the business, there's potential to move into a Senior Email Marketing Specialist, Marketing Automation Manager, or even a team lead role as the company scales.

• Creative Mastery: Become a go-to expert for all things email creative, influencing brand voice and visual identity across digital touchpoints.

📝 Enhancement Note: The role emphasizes "high ownership and visibility from day one" and "opportunity to make a meaningful impact," indicating a growth-oriented environment where individual contributions are recognized and can lead to career advancement. The focus on a "small, collaborative, mission-driven team" suggests opportunities to learn from and influence diverse aspects of the business.

🌐 Work Environment

Office Type: The position is explicitly "Fully Remote" with a "remote-first work environment," meaning there is no requirement to be in a physical office for this role. This offers maximum flexibility in terms of location within the United States.

Office Location(s): While the role is remote, the company is headquartered in the United States. The job posting specifies "United States" as the location, implying candidates must be legally authorized to work in the US.

Workspace Context:

• A remote-first environment fosters autonomy and requires strong self-discipline, time management, and communication skills.

• Candidates should be comfortable working independently, utilizing digital collaboration tools for communication and project management.

• Access to reliable internet and a suitable home office setup is essential for success in this role.

• The collaborative nature of the team means regular interaction via video calls, messaging platforms, and shared documents is expected.

Work Schedule: A standard 40-hour work week is the baseline. While remote, maintaining consistent availability during core business hours for collaboration and responsiveness is important. The flexibility allows for better integration of personal life, but critical campaign launches may require attention outside of standard hours.

📝 Enhancement Note: The "remote-first" nature is a key aspect. This implies a company culture that trusts its employees to manage their time effectively and emphasizes asynchronous communication and digital collaboration over in-person meetings.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and portfolio link through the provided platform.

• Initial Screening: A recruiter or hiring manager will review applications and portfolios for a strong match against requirements.

• Skills Assessment/Portfolio Review: This is a critical stage. Candidates will likely be asked to present their portfolio, walk through specific projects, and discuss their design and copywriting process, rationale, and measurable results.

• Creative/Technical Challenge: A practical exercise may be assigned, such as designing and writing a sample email campaign for a specific scenario (e.g., a new product launch, a re-engagement campaign).

• Hiring Manager Interview: Discuss role expectations, team dynamics, and cultural fit in more detail.

• Cross-Functional Interview: Potentially meet with members from Product, Brand, or Growth teams to assess collaboration skills and strategic thinking.

• Final Interview/Offer: Discussions with senior leadership may occur before an offer is extended.

Portfolio Review Tips:

• Curate Selectively: Showcase your best, most relevant work. Aim for 3-5 strong case studies that demonstrate your end-to-end capabilities in email design, copywriting, and campaign execution.

• Highlight Personal Contribution: Clearly articulate your specific role and contributions to each project. Use "I" statements to describe your actions and decisions.

• Detail the Process: For each case study, explain the problem, your approach, the tools used (Figma, Braze, etc.), your design and copy rationale, and the specific results achieved (e.g., increased open rates by X%, conversion rates by Y%).

• Quantify Results: Use metrics and data to demonstrate the impact of your work. Focus on KPIs relevant to email marketing (open rates, click-through rates, conversion rates, revenue, LTV).

• Showcase Versatility: Include examples of different campaign types (promotional, lifecycle, onboarding, transactional) and design styles.

• Mobile-First Focus: Ensure your designs are presented in a way that clearly shows their responsiveness and effectiveness on mobile devices.

Challenge Preparation:

• Understand the Brand: Thoroughly research Rythm Health, its mission, target audience, and existing marketing efforts.

• Anticipate Scenarios: Prepare for tasks that might involve writing a subject line for a new feature, designing a re-engagement email, or outlining an abandoned cart sequence.

• Focus on Strategy and Rationale: For any challenge, be prepared to explain why you made certain design and copy choices, linking them back to business objectives and customer psychology.

• Time Management: If a timed exercise is given, practice working efficiently under pressure.

• Presentation Clarity: Structure your response logically, clearly stating your approach and expected outcomes.

📝 Enhancement Note: The emphasis on a "strong portfolio showcasing both email design and copywriting" and the need to demonstrate "work you've personally created" means candidates must be prepared to deeply discuss their creative process and the quantifiable impact of their contributions during the interview stages.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma (highly preferred), Adobe Creative Suite (Photoshop, Illustrator), Canva.

• Email/SMS Marketing Automation Platforms: Braze, Iterable, Klaviyo, Customer.io (experience with at least one is critical).

• Project Management/Collaboration: Tools like Asana, Trello, Jira, Slack, Google Workspace (Docs, Sheets, Slides).

Analytics & Reporting:

• Platform Analytics: In-depth understanding of reporting features within Braze, Iterable, Klaviyo, etc., to analyze campaign performance.

• Web Analytics: Familiarity with Google Analytics or similar tools to track traffic and conversions originating from email campaigns.

• Data Visualization: Ability to interpret and potentially create basic dashboards for reporting.

CRM & Automation:

• CRM Integration: Understanding how email marketing platforms integrate with CRMs (e.g., Salesforce, HubSpot) is beneficial for data flow and segmentation.

• Data Management: Experience working with customer data for segmentation and personalization.

📝 Enhancement Note: Proficiency in at least one of the listed email marketing automation platforms (Braze, Iterable, Klaviyo, Customer.io) is a non-negotiable requirement for this role, as it involves hands-on campaign building and automation. Figma is also highlighted as a primary design tool.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A strong focus on understanding and catering to customer needs and psychology to create engaging, human-first communications.

• Data-Driven Decision-Making: Valuing analytics and A/B testing to inform creative choices and optimize campaign performance for measurable results.

• High Ownership & Accountability: Taking full responsibility for projects from concept to execution, demonstrating initiative and a commitment to quality.

• Collaboration & Transparency: Working effectively with cross-functional teams (Product, Brand, Growth) and maintaining open communication.

• Innovation & Speed: Embracing a fast-paced, agile environment that encourages creative problem-solving and the development of new approaches to marketing.

• Quality & Attention to Detail: An obsession with producing polished, error-free work that upholds brand integrity.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with Product, Brand, and Growth teams, requiring clear communication and alignment on campaign goals.

• Feedback Exchange: A culture that likely encourages constructive feedback on designs and copy to ensure the highest quality output.

• Knowledge Sharing: As a remote-first team, effective sharing of insights, best practices, and learnings through digital channels is crucial.

• Agile Execution: The team moves quickly, so adaptability and the ability to iterate based on feedback or new data are key.

📝 Enhancement Note: The emphasis on "vertical integration" and "shaping the future of health and wellness" suggests a team driven by a strong mission, a desire for impact, and a proactive, hands-on approach to problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge will be to create visually appealing and engaging content that also drives measurable business results (conversions, retention).

• Rapid Iteration in a Fast-Paced Environment: Keeping up with the demands of a "fastest-growing lab" means adapting quickly to new campaigns, product launches, and evolving marketing strategies.

• Maintaining Brand Consistency Across Channels: Ensuring a unified visual identity and brand voice across all email and SMS touchpoints, especially with automated flows.

• Personalization at Scale: Developing sophisticated segmentation and personalization strategies to create relevant experiences for a growing customer base.

• Remote Collaboration: Effectively communicating and collaborating with a remote team requires strong digital communication skills and proactive engagement.

Learning & Development Opportunities:

• Mastery of Marketing Automation: Deepen expertise in advanced features and strategies within platforms like Braze or Klaviyo, potentially leading to platform certifications.

• Data Analysis & CRO: Enhance skills in analyzing campaign data, interpreting customer behavior, and applying conversion rate optimization (CRO) principles.

• Cross-Functional Exposure: Gain insights into product development, brand strategy, and broader growth marketing initiatives through collaboration.

• Industry Trends: Stay ahead of the curve in email and SMS marketing best practices, design trends, and customer engagement strategies.

• Direct Impact: Opportunity to see the direct results of your creative and strategic work on a rapidly growing consumer brand.

📝 Enhancement Note: The challenges listed are common for roles in high-growth DTC companies, particularly those focused on direct customer communication channels. The opportunities for learning are tied to mastering specific technologies and understanding broader business functions.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a new lifecycle automation series, from initial concept to implementation and optimization." (Prepare to discuss journey mapping, content strategy, segmentation, and A/B testing).

• "How do you balance brand aesthetics with performance-driven copywriting in your email campaigns?" (Be ready to discuss your approach to creating engaging content that also drives conversions).

• "Walk us through a time you used data and A/B testing to significantly improve an email campaign's performance. What was the hypothesis, your methodology, and the outcome?" (Prepare a specific, quantifiable case study from your portfolio). Company & Culture Questions:

• "What excites you about Rythm Health's mission and our approach to personalized health?" (Research the company's mission statement and recent initiatives).

• "How do you approach collaboration with Product, Brand, and Growth teams, especially in a remote setting?" (Discuss your communication style and experience working cross-functionally).

• "Describe your ideal work environment and how you stay motivated and productive in a remote setup." (Highlight your self-discipline, time management, and communication strategies). Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio presentation logically. Start with a brief overview of your experience, then dive into 2-3 detailed case studies.

• Tell a Story: For each case study, frame it as a narrative: the challenge, your solution (design and copy), the execution process, and the measurable results.

• Focus on the 'Why': For every design choice and copy element, be prepared to explain the strategic rationale behind it. Why this layout? Why this CTA? Why this tone?

• Showcase Technical Proficiency: Briefly demonstrate how you used your design tools (e.g., Figma) and marketing automation platforms (e.g., Braze) to bring your ideas to life.

• Quantify Everything: Emphasize the data and metrics that demonstrate the success of your campaigns. Use percentages, revenue figures, or other relevant KPIs.

📝 Enhancement Note: Given the hands-on nature of the role and the emphasis on personal contribution, interviewers will likely probe deeply into your portfolio and specific campaign execution. Be prepared to defend your creative and strategic decisions with data and a clear understanding of customer psychology.

📌 Application Steps

To apply for this Email Marketing Designer & Copywriter position:

• Submit your application through the provided Workable link, ensuring your resume and portfolio are attached.

• Portfolio Customization: Tailor your portfolio to highlight your most relevant work in email design, copywriting, and lifecycle automation for consumer brands. Prioritize examples that demonstrate measurable results and your hands-on execution.

• Resume Optimization: Ensure your resume clearly outlines your 4+ years of experience, specifically mentioning proficiency in design tools (Figma) and marketing automation platforms (Braze, Klaviyo, etc.). Use keywords from the job description to align with ATS scanning.

• Interview Preparation: Practice presenting your portfolio, articulating your design and copy rationale, and discussing how you’ve used data to drive improvements in past campaigns. Prepare specific examples for strategy and behavioral questions.

• Company Research: Thoroughly research Rythm Health's mission, products, and current marketing efforts. Understand their brand voice and target audience to better tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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