E-commerce UX/UI Brand Designer (DTC Focus)

📍 Job Overview

Job Title: E-commerce UX/UI Brand Designer (DTC Focus)

Company: Blue Stout

Location: Brazil (Remote)

Job Type: Full-time Contractor

Category: Design Operations / GTM Design Strategy

Date Posted: August 12, 2026

Experience Level: Mid-Level (2-5 Years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive end-to-end UX/UI design ownership for multiple Direct-to-Consumer (DTC) e-commerce brands, focusing on conversion-optimized storefronts.

• Develop and implement scalable brand identity systems and visual design languages across digital touchpoints.

• Leverage AI tools proactively to enhance design production speed, quality, and innovation within the design workflow.

• Collaborate closely with cross-functional teams including strategists, developers, and project managers throughout the project lifecycle.

📝 Enhancement Note: This role is situated at the intersection of creative design and performance marketing within an agency setting, demanding a blend of aesthetic sensibility, data-driven decision-making, and technological adaptability. The emphasis on "conversion-aware design" and proactive AI integration signifies a modern GTM design approach.

📈 Primary Responsibilities

• Own the complete UX and UI design process for multiple DTC e-commerce brands, from initial concept and strategy through to final launch.

• Design intuitive, clear, and high-converting online stores and landing pages that align with brand objectives and drive sales performance.

• Create detailed wireframes, robust and scalable UI systems, and high-fidelity mockups, primarily utilizing Figma.

• Translate abstract brand concepts into tangible, consistent, and user-friendly visual design systems that resonate with target audiences.

• Present design work and strategic rationale confidently to stakeholders, including PMs, lead designers, and developers, ensuring seamless handoff, rigorous QA, and successful launch.

• Proactively identify and address usability issues, continuously seeking opportunities to improve user experience and implement proven conversion rate optimization (CRO) best practices.

• Achieve a delicate balance between innovative, trend-setting UI design and established CRO principles to maximize performance.

• Develop, maintain, and enforce brand identity guidelines across all digital touchpoints for consistency and brand integrity.

• Identify and champion AI-driven initiatives to accelerate design production, improve output quality, or enhance specific design tasks (e.g., AI-assisted ideation, image/asset generation, Figma plugin utilization, automated QA/accessibility checks, research synthesis).

• Continuously evaluate and propose improvements to the agency's design process, including tools, systems, and workflows, beyond just the visual output.

📝 Enhancement Note: The responsibilities highlight a full-stack design role within an agency context, requiring not just execution but also strategic input and process ownership. The explicit mention of AI integration and process improvement underscores a forward-thinking agency culture.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and a deep understanding of design principles is paramount.

Experience: Minimum of 3 years of dedicated UX/UI design experience for e-commerce or DTC brands, with a mandatory requirement for agency experience serving multiple clients simultaneously.

Required Skills:

• Proven track record of designing and launching live Shopify or Shopify Plus stores, with URLs provided for portfolio verification.

• Advanced proficiency in Figma for wireframing, prototyping, and creating scalable design systems.

• Deep understanding of mobile-first design principles, core UX fundamentals, and web accessibility standards (WCAG).

• Practical, hands-on experience utilizing AI tools to accelerate or enhance design work (e.g., AI-assisted concepting, asset generation, research synthesis, workflow automation).

• Demonstrated ability to take design projects from initial concept through to successful launch, managing all phases effectively.

• Strong communication skills, with the ability to articulate design decisions and rationale based on data and strategic objectives, rather than solely on aesthetic preference.

• Comfort and proven ability to work at a fast pace, manage multiple client projects concurrently, and operate effectively in an asynchronous, remote-first environment.

• Proactive communication skills, with a commitment to meeting deadlines and providing early alerts on potential timeline risks. Preferred Skills:

• Basic comprehension of HTML/CSS to facilitate better collaboration with developers and understand platform constraints.

• Familiarity with front-end development concepts to enhance cross-functional collaboration.

• Experience operating within an agile, multi-client agency framework.

• Exposure to other e-commerce platforms such as WooCommerce or Magento.

• Prior experience in a remote-first work environment.

• Experience contributing to or building an AI-assisted design workflow at a team level (e.g., developing prompt libraries, standardizing plugin usage, creating team templates).

• Familiarity with project management tools like ClickUp.

📝 Enhancement Note: The "Must-Haves" emphasize practical, results-oriented experience with live e-commerce sites and a forward-looking approach to AI integration, differentiating it from purely conceptual design roles. The agency and Shopify specifics are critical filters.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing 2 to 3 live Shopify or Shopify Plus stores that you have personally designed. Direct URLs are mandatory for review. Applications lacking live Shopify store examples will not be considered.

• Demonstrate a clear understanding of how your design decisions directly contributed to conversion rate optimization (CRO) and business objectives for each featured project.

• Include case studies or project breakdowns that illustrate your process, from initial strategy and wireframing through to UI design, system development, and launch.

• Highlight your ability to manage brand consistency across different touchpoints and user journeys within the e-commerce context. Process Documentation:

• Showcase examples of your process for translating brand strategy into actionable design systems and user flows.

• Provide evidence of your methodology for integrating AI tools into the design workflow to achieve efficiency gains or quality improvements.

• Illustrate your approach to collaborating with developers, including design handoff procedures and QA processes.

• Present how you measure the success of your designs, linking visual outcomes to performance metrics and business impact.

📝 Enhancement Note: The portfolio requirements are highly specific and outcome-oriented, focusing on live, measurable results from Shopify platforms and the integration of AI. This indicates a strong emphasis on performance and practical application over theoretical design.

💵 Compensation & Benefits

Salary Range: 3,200 - 3,500 USD per Month.

• This range is based on the provided compensation details for a full-time contractor role, considering the specified experience level and the geographic location (Brazil) relative to USD benchmarks for specialized design roles. Benefits:

• Full-time contractor position offering a competitive monthly compensation package.

• Fully remote work arrangement, providing flexibility and autonomy.

• Opportunity to work with a diverse portfolio of DTC e-commerce brands, ranging from startups to established companies.

• Exposure to cutting-edge design practices, including a strong emphasis on AI integration in design workflows.

• Collaborative team environment focused on driving results and continuous process improvement.

Working Hours: 40 hours per week, with a requirement for 4+ hours of overlap with either US EST or PST time zones to facilitate collaboration.

📝 Enhancement Note: The compensation is provided in USD, which is common for remote contractor roles based internationally. The requirement for time zone overlap is a critical aspect for remote collaboration in a global team.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce Design Agency, focusing on Direct-to-Consumer (DTC) brands.

Company Size: Information not directly provided, but the description suggests a dynamic agency capable of handling multiple clients, including Fortune 1000 companies, implying a growth-oriented and potentially mid-sized to large agency structure.

Founded: Information not directly provided. The company's focus on modern practices like AI integration suggests a contemporary and adaptive organizational outlook.

Team Structure:

• The design team appears to be specialized and collaborative, working closely with strategists and developers. The role implies a mid-level designer with potential to own projects, suggesting a structure where senior designers or leads provide oversight and mentorship.

• Reporting likely involves direct collaboration with Project Managers (PMs) and potentially a Lead Designer or Design Director, with clear handoffs to development teams.

• Cross-functional collaboration is a cornerstone, with constant interaction between design, strategy, and development to ensure cohesive and high-performing digital experiences. Methodology:

• Data-driven design decisions are prioritized, with a focus on conversion rates and measurable results over subjective aesthetics ("defend a design decision with data than with vibes").

• Agile and iterative design processes are implied, with an emphasis on speed, efficiency, and continuous improvement of workflows and systems.

• Proactive integration of AI tools is a key operational methodology, aiming to streamline production and enhance design quality.

Company Website: bluestout.com

📝 Enhancement Note: The agency culture is clearly performance-driven, prioritizing tangible results and efficiency. The emphasis on AI and continuous process improvement suggests a forward-thinking, modern agency environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level E-commerce UX/UI Brand Designer. It requires significant autonomy and end-to-end project ownership, indicating a step beyond junior roles and into a position of significant responsibility for client-facing deliverables. The expectation to "own projects end-to-end" and "bring a point of view on how AI tools can speed up and improve" suggests a role that is both execution-focused and strategically influential within the design process.

Reporting Structure: While not explicitly detailed, the role involves close collaboration with Project Managers (PMs), a Lead Designer, and Developers. This suggests a matrixed reporting structure common in agencies, where designers report functionally to design leadership but operationally to project teams.

Operations Impact: The designer's impact is directly tied to the conversion rates and sales performance of client e-commerce storefronts. Success in this role directly contributes to client revenue growth, brand perception, and overall client satisfaction, making it a critical function within the agency's Go-To-Market (GTM) strategy for its clients.

Growth Opportunities:

• Specialization: Deepen expertise in e-commerce UX/UI, CRO, and AI-assisted design, becoming a go-to expert for high-performing digital storefronts.

• Leadership: Potential to advance to a Senior Designer or Lead Designer role, mentoring junior designers, leading larger client projects, and contributing more significantly to design strategy and process development.

• Process Innovation: Take on leadership in developing and implementing advanced AI design workflows and best practices across the agency.

• Client Relationship Management: Develop stronger client-facing skills, potentially leading design presentations and strategic discussions.

📝 Enhancement Note: The role offers significant growth potential within a specialized niche of e-commerce design, with clear pathways for skill development, increased responsibility, and leadership within a results-oriented agency.

🌐 Work Environment

Office Type: Fully Remote. This role operates in a 100% remote capacity, requiring candidates to have a suitable home office setup.

Office Location(s): While the role is remote, there is a requirement for candidates to reside in Brazil, with a specific need for 4+ hours of overlap with US EST or PST time zones. This suggests a focus on talent acquisition within Brazil while maintaining essential real-time collaboration with US-based teams or clients.

Workspace Context:

• The remote setup fosters autonomy and flexibility, but requires strong self-discipline and communication skills to maintain team cohesion and productivity.

• Access to necessary design tools, particularly Figma, is implied. The agency's emphasis on AI suggests potential access to or exploration of AI-powered design tools and plugins.

• Opportunities for interaction will be primarily through digital collaboration tools (e.g., Slack, video conferencing, project management software), necessitating proactive engagement and clear communication to build rapport and ensure alignment.

Work Schedule: Full-time, 40 hours per week. The schedule requires flexibility to accommodate a minimum of 4 overlapping hours with US Eastern Standard Time (EST) or Pacific Standard Time (PST), enabling synchronous communication and collaboration with US-based stakeholders.

📝 Enhancement Note: The remote environment is structured to balance global talent access (Brazil) with the operational needs of collaborating with US-based clients or teams, emphasizing asynchronous work capabilities alongside designated overlap hours.

📄 Application & Portfolio Review Process

Interview Process:

• Portfolio Review: Initial screening based on submitted portfolio. Emphasis will be placed on live Shopify/Shopify Plus store examples, demonstrable CRO impact, and evidence of AI tool integration.

• Portfolio Walkthrough Call: A deeper dive into selected portfolio pieces. Be prepared to discuss your design process, strategic decisions, challenges faced, and the specific results achieved for each live project. Highlight your approach to AI integration and process improvement.

• Team/Culture Interview: Assessment of cultural fit, collaboration style, and alignment with the agency's values (e.g., data-driven, fast-paced, innovation-oriented). Questions will likely probe your ability to work remotely, handle feedback, and contribute to a team environment.

• Offer: Final stage for successful candidates.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your strongest, live Shopify/Shopify Plus projects that best demonstrate your end-to-end capabilities, conversion-focused design, and AI integration. Ensure URLs are correct and accessible.

• Quantify Impact: For each project, clearly articulate the business goals, your specific contributions, the design solutions implemented, and the measurable results (e.g., conversion rate increases, AOV improvements, engagement metrics). Use data to support your claims.

• Showcase Process & AI: Detail your design process, including wireframing, system design, and UI execution. Specifically highlight how you used AI tools to enhance efficiency or quality. Be ready to explain the "why" behind your AI choices.

• Brand Consistency: Demonstrate how you've maintained or evolved brand identity across the user journey and different touchpoints within the e-commerce experience.

• Prepare for Questions: Anticipate questions about your design philosophy, how you handle feedback, your experience with developers, and your understanding of CRO best practices.

Challenge Preparation:

• While a formal "challenge" isn't explicitly mentioned, expect practical questions or scenarios during the portfolio walkthrough that test your problem-solving skills.

• Be ready to discuss how you would approach a specific e-commerce design problem or how you would optimize an existing user flow.

• Practice articulating your thought process clearly and concisely, emphasizing efficiency, data, and user experience.

📝 Enhancement Note: The application process is heavily weighted towards practical demonstration through a portfolio of live, results-driven work, especially concerning Shopify and AI integration. Candidates must be prepared to discuss their process and impact in detail.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Advanced proficiency is a mandatory requirement for wireframing, UI design, prototyping, and creating scalable design systems.

• AI Design Tools: Practical experience and a proactive habit of using AI tools for ideation, asset generation, research synthesis, QA, or workflow automation are essential. Specific tools are not listed, but familiarity with AI plugins for Figma or standalone AI design platforms is expected.

Analytics & Reporting:

• While not explicitly listed as a requirement for the designer, understanding how to interpret and leverage analytics data (e.g., Google Analytics, heatmaps, A/B testing results) to inform design decisions and demonstrate impact is crucial. Experience with reporting tools is a plus. CRM & Automation:

• Familiarity with e-commerce platforms like Shopify and Shopify Plus is critical, including understanding their theme structures, section capabilities, and platform constraints.

• Experience with other e-commerce platforms like WooCommerce or Magento is considered a bonus skill.

• Project management tools such as ClickUp are listed as a bonus skill, indicating potential use within the agency for workflow management.

📝 Enhancement Note: The technology stack emphasizes core design execution tools (Figma), a forward-looking adoption of AI technologies, and deep familiarity with the Shopify e-commerce ecosystem.

👥 Team Culture & Values

Operations Values:

• Results-Oriented: A strong emphasis on driving sales, conversion rates, and tangible business outcomes through design ("If you design pretty things that don't sell, this won't be fun for you.").

• Data-Driven Decision Making: Design choices are expected to be supported by data and performance metrics rather than subjective preferences ("defend a design decision with data than with vibes").

• Efficiency & Speed: A culture that values moving fast, optimizing workflows, and leveraging tools like AI to accelerate production and delivery.

• Innovation & Adaptability: A willingness to embrace new technologies and methodologies, particularly AI, to enhance the design process and output.

• Collaboration & Communication: Strong emphasis on clear, proactive communication and effective collaboration with cross-functional teams in a remote environment.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work seamlessly with strategists and developers, ensuring alignment from concept through to launch.

• Feedback Loop: A culture that embraces constructive feedback for continuous improvement, both in design output and process.

• Proactive Contribution: Team members are encouraged to identify and suggest improvements to processes, tools, and workflows, fostering a culture of shared ownership and innovation.

📝 Enhancement Note: The agency values performance, efficiency, and technological adoption, particularly AI. Candidates must be comfortable with a fast-paced, data-informed, and collaborative remote work environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Consistently delivering high-quality, conversion-optimized designs at a fast pace across multiple clients requires excellent time management and prioritization skills.

• Data Interpretation: Effectively translating complex performance data into actionable design improvements and defending design choices with metrics.

• AI Integration: Staying ahead of AI advancements and effectively integrating new tools and workflows into a practical design process, not just experimenting but delivering measurable value.

• Remote Collaboration: Maintaining strong communication and team cohesion in a fully remote, asynchronous environment while ensuring critical overlap hours are utilized effectively.

• Client Diversity: Adapting design strategies and aesthetics to a wide range of DTC brands with different target audiences and business objectives.

Learning & Development Opportunities:

• AI in Design Mastery: Deepen expertise in utilizing AI tools for various design tasks, potentially becoming a subject matter expert within the agency.

• E-commerce CRO Specialization: Become a highly sought-after specialist in designing high-converting e-commerce experiences.

• Agency Process Optimization: Contribute to and potentially lead initiatives to refine and improve the agency's design workflows and operational efficiency.

• Client Strategy Acumen: Develop a stronger understanding of e-commerce business strategy and how design directly impacts GTM success.

📝 Enhancement Note: This role presents opportunities to tackle evolving challenges in digital design, particularly around AI and performance optimization, within a dynamic agency setting.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new homepage for a DTC fashion brand aiming to increase average order value by 15%?" (Focus on data-driven approach, user journey mapping, CRO tactics, and AI integration).

• "Describe a time you had to defend a design decision with data against stakeholder preferences. What was the outcome?" (Prepare a specific case study from your portfolio).

• "How do you see AI tools evolving the role of an e-commerce UX/UI designer in the next 2-3 years, and how are you preparing for that?" (Showcase your proactive AI usage and forward-thinking perspective). Company & Culture Questions:

• "Why are you interested in working for a DTC-focused e-commerce design agency like Blue Stout?" (Research the company's clients and mission).

• "How do you handle constructive criticism or feedback on your designs, especially in a remote team setting?" (Emphasize your collaborative and growth-oriented mindset).

• "What are your expectations regarding collaboration and communication in a remote-first agency environment?" (Highlight your self-discipline and proactive communication skills). Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, follow a clear story: Problem -> Solution -> Process -> Results. Ensure the "Results" section is data-rich and quantifies your impact.

• Highlight AI Integration: Explicitly point out where and how you used AI tools and what benefit it provided (e.g., "I used Midjourney to generate initial mood board concepts, which accelerated our creative exploration phase by 30%").

• Emphasize Live Sites: Clearly state your role and contribution to the live Shopify/Shopify Plus stores. Be ready to walk through the user flow and key design elements.

• Quantify CRO Impact: Use specific percentages or figures to demonstrate how your designs improved conversion rates, engagement, or sales.

• Engage and Discuss: Be prepared for interactive discussion. Your ability to articulate your thought process and respond thoughtfully to questions is as important as the portfolio itself.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical, results-driven design skills, a deep understanding of e-commerce performance, and a forward-thinking approach to AI integration within an agency context.

📌 Application Steps

To apply for this E-commerce UX/UI Brand Designer position:

• Submit your application through the provided Workable link.

• Curate a Portfolio: Select 2-3 of your best live Shopify or Shopify Plus store designs. Ensure URLs are correct and readily accessible. Be prepared to walk through these projects in detail, highlighting your end-to-end process, conversion optimization strategies, and any AI tools used.

• Optimize Your Resume: Tailor your resume to emphasize your agency experience, DTC e-commerce design background, Shopify/Shopify Plus expertise, proficiency in Figma, and practical experience with AI in design. Quantify your achievements whenever possible.

• Craft Your Application Statement: Include the required phrase "Figma AI Hero" and provide a concise, one- or two-sentence example of how you've used AI to speed up or improve a design deliverable or process. This demonstrates attention to detail and compliance with instructions.

• Research Blue Stout: Understand their focus on DTC, conversion-driven design, and their use of AI. Prepare to articulate why you are a good fit for their specific agency culture and client base.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.