E-commerce Brand Designer

📍 Job Overview

Job Title: E-commerce Brand Designer

Company: Hadley Designs

Location: Colombia

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-05-20

Experience Level: 2-5 years

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation of high-quality, visually compelling design assets for e-commerce platforms and marketing campaigns.

• Ensure brand consistency across all digital touchpoints, adhering to established visual standards and brand guidelines.

• Drive creative initiatives for Amazon and Shopify storefronts, including A+ Content and custom brand image ads.

• Manage urgent design needs for product launches and special projects, collaborating directly with leadership.

• Contribute to the enhancement of design playbooks and creative processes through proactive suggestions and innovative strategies.

📝 Enhancement Note: This role is focused on e-commerce brand design, requiring a strong understanding of digital design principles for platforms like Amazon and Shopify. The emphasis on "playbooks" suggests a structured approach to design execution and continuous improvement, common in fast-growing e-commerce environments.

📈 Primary Responsibilities

• Develop and execute error-free design assets for advertising, marketing campaigns, and e-commerce storefronts across platforms such as Amazon and Shopify.

• Maintain stringent brand consistency in typography, color schemes, and layout across all digital channels and marketing materials.

• Design and regularly update Amazon A+ Content templates and custom brand image ads to optimize product listings and brand presence.

• Manage urgent design requests for new product launches, promotional events, and other high-priority creative initiatives.

• Collaborate closely with leadership, particularly Becca, to ensure project deadlines are met and design deliverables align with strategic objectives.

• Proactively identify opportunities to enhance existing design standards and processes, contributing to the evolution of the brand's visual identity.

• Prepare and manage print-ready files, ensuring accurate CMYK color management and adherence to specific printing requirements.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic contribution. The focus on Amazon and Shopify storefronts, A+ Content, and brand image ads is critical for e-commerce success, indicating a need for specialized digital design skills within this sector.

🎓 Skills & Qualifications

Education: While specific educational requirements are not listed, a Bachelor's degree in Graphic Design, Fine Arts, or a related field is typically expected for roles with this level of responsibility and experience.

Experience: 2+ years of professional experience in graphic design, with a significant portion focused on e-commerce and digital marketing assets.

Required Skills:

• Proficiency in Adobe Illustrator: Essential for vector graphics creation, logo design, and detailed illustrations.

• Proficiency in Adobe Photoshop: Critical for image editing, manipulation, and creating visually rich digital assets.

• Strong grasp of CMYK Color Management: Necessary for ensuring accurate color reproduction in print and on digital displays.

• Print-Ready File Preparation: Expertise in preparing files for various printing methods and requirements.

• Typography and Layout Design: Demonstrated ability to create visually appealing and functional compositions.

• Brand Identity Management: Understanding and ability to maintain brand consistency across diverse platforms.

• E-commerce Platform Design: Specific experience designing for Amazon (A+ Content) and Shopify storefronts.

• Attention to Detail: Meticulous approach to producing high-quality visuals with minimal revisions.

• Organizational Skills: Ability to manage multiple projects, prioritize tasks, and meet strict deadlines.

• Feedback Integration: Capability to receive and implement constructive criticism while upholding design quality.

• Collaboration: Ability to work effectively with cross-functional teams and leadership.

• Self-Driven & Proactive: Motivated to take initiative and contribute to continuous improvement.

Preferred Skills:

• Experience with other design software or digital asset management (DAM) systems.

• Familiarity with UX/UI principles for web and e-commerce interfaces.

• Basic understanding of content marketing and its visual requirements.

• Experience in a high-growth or family-founded company environment.

📝 Enhancement Note: The "playbook" concept implies a need for candidates who can not only execute but also learn and adapt to established design systems, while also being capable of suggesting improvements. The emphasis on minimal revisions suggests a high bar for initial design quality.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate E-commerce Design Expertise: Showcase specific examples of Amazon A+ Content, Shopify storefront elements, and digital ad creatives.

• Highlight Brand Consistency: Include case studies illustrating how you've maintained or developed brand identity across multiple channels and formats.

• Showcase Adobe Suite Proficiency: Provide examples that clearly demonstrate advanced skills in Adobe Illustrator and Photoshop for various design applications.

• Illustrate Process & Problem-Solving: Include projects where you've overcome design challenges, managed urgent requests, or optimized existing visual assets for better performance.

• Evidence of Print Design Work: If applicable, showcase examples of print-ready files and successful print projects.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss how you approach design projects from brief to final delivery, including any personal workflow optimizations.

• System Implementation: Describe your experience with implementing and adhering to brand guidelines and design system frameworks.

• Measurement & Analysis: While not explicitly stated, demonstrating an understanding of how design impacts engagement or conversion metrics on e-commerce platforms will be a significant advantage.

📝 Enhancement Note: Given the emphasis on "playbooks" and structured creativity, a portfolio that demonstrates a systematic approach to design, adherence to guidelines, and a track record of successful, high-quality execution will be highly valued.

💵 Compensation & Benefits

Salary Range: Based on the experience level (2-5 years), location (Colombia), and the nature of a fully remote role for a US-based company, a competitive salary range is estimated to be between $25,000 - $45,000 USD annually. This range accounts for regional cost of living adjustments and industry benchmarks for experienced graphic designers in remote positions.

Benefits:

• Fully Remote Work: Enjoy the flexibility and autonomy of working from anywhere in Colombia.

• Flexible Schedule: Adapt your working hours to best suit your productivity and personal life, within operational needs.

• Personal Development Opportunities: Access resources and direct interaction with leadership for continuous learning and skill enhancement.

• Direct Interaction With Chief Creative Officer: Gain valuable mentorship and insights from senior leadership.

• Impactful Work: Contribute to a mission-driven company with a strong track record and a positive impact on children's learning.

Working Hours: Approximately 40 hours per week, with a flexible schedule that allows for autonomy while ensuring timely project completion and collaboration with the US-based team.

📝 Enhancement Note: Salary estimation is based on general market data for remote graphic design roles with 2-5 years of experience, considering that the company is US-based and the candidate is in Colombia. It's crucial to note that actual compensation may vary based on specific skills, interview performance, and final negotiation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Educational Tools / E-commerce / Children's Products. Hadley Designs operates in a growing market focused on screen-free learning, blending educational value with creative product design.

Company Size: Established with a 10+ year track record, the company's size implies a dynamic, potentially growing team where individual contributions are highly visible. The description suggests a close-knit structure, possibly a small to medium-sized business (SMB) that values personal impact.

Founded: The company was founded over 10 years ago, indicating stability and a proven business model. It is family-founded and female-led, suggesting a culture that may prioritize values, purpose, and strong relationships.

Team Structure:

• Creative Team Focus: The role reports to leadership (specifically mentioning Becca) and offers direct interaction with the Chief Creative Officer, suggesting a collaborative and communicative creative department.

• Cross-functional Collaboration: While the role is within the creative team, it will likely involve close collaboration with marketing, product development, and potentially sales/operations teams to ensure design aligns with business goals and customer needs.

• Lean Operations: Given the remote and flexible nature, the team likely operates with a high degree of autonomy and relies on efficient communication and project management tools.

Methodology:

• Structured Creativity ("Playbook"): The company emphasizes a "playbook" approach, meaning designs are executed based on established standards and processes, with opportunities for enhancement. This suggests a balance between adherence to guidelines and creative innovation.

• Data-Informed Design: While not explicitly stated, e-commerce success often relies on data. The role will likely involve designing assets that are tested and optimized for performance on platforms like Amazon and Shopify.

• Customer-Centric Design: The company's mission to create tools that spark curiosity and support learning implies a deep focus on understanding the end-user (children and parents/educators) and designing with their needs in mind.

Company Website: https://hadleydesigns.com/

📝 Enhancement Note: The company's mission and values (shaping brighter futures, sparking curiosity, building confidence) are central to its identity and will likely influence the design aesthetic and the type of projects undertaken. The "family-founded, female-led" aspect may point to a supportive and values-driven work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an E-commerce Brand Designer, typically falling into an intermediate to senior individual contributor level within a creative department. It offers hands-on design work with significant ownership and direct impact on brand presentation and e-commerce success.

Reporting Structure: The designer will report to leadership, potentially a Creative Director or Marketing Manager, and will have direct access to the Chief Creative Officer. This structure allows for clear guidance and direct feedback loops.

Operations Impact: The designer's work directly influences customer perception, brand recognition, and conversion rates on critical e-commerce platforms. High-quality visual assets are essential for driving sales and building customer trust in the competitive e-commerce landscape.

Growth Opportunities:

• Skill Specialization: Deepen expertise in e-commerce design, specifically for Amazon A+ Content and Shopify, and potentially explore related areas like basic UI/UX or motion graphics.

• Brand Development: Contribute to the evolution of Hadley Designs' visual identity and brand strategy, gaining experience in higher-level brand management.

• Leadership Mentorship: Benefit from direct mentorship from the Chief Creative Officer, potentially opening doors to future leadership roles within creative teams or project management.

• Process Improvement: Take on projects focused on optimizing design workflows, implementing new design tools, or enhancing the "design playbook."

📝 Enhancement Note: The emphasis on direct interaction with the Chief Creative Officer and the opportunity to "enhance the playbook" suggest that this role is designed for individuals who are not only skilled designers but also proactive problem-solvers looking to grow within a creative leadership path.

🌐 Work Environment

Office Type: Fully Remote. This role offers complete flexibility to work from any location within Colombia.

Office Location(s): Colombia. The company is US-based, but this position is designed for remote talent within Colombia, allowing for a nationwide talent pool.

Workspace Context:

• Autonomous & Flexible: The remote and flexible schedule environment requires self-discipline, strong time management, and the ability to work independently.

• Digital Collaboration: Communication and collaboration will primarily occur through digital channels, likely involving project management software, video conferencing, and instant messaging tools.

• Creative Independence: While there is a "playbook," the role encourages creative input and innovation, providing a degree of autonomy in how design solutions are approached.

Work Schedule: Approximately 40 hours per week, with a flexible schedule. This means the candidate can largely determine their daily working hours, provided they meet project deadlines and are available for necessary team collaborations.

📝 Enhancement Note: The remote nature means candidates must be comfortable with digital communication and self-management. The flexibility is a key benefit, but it requires a proactive approach to task management and availability for critical team interactions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Applications will be reviewed on a rolling basis, with a selection process potentially taking up to 4 weeks. Early applicants are encouraged.

• Portfolio Assessment: A strong portfolio showcasing relevant e-commerce design experience, proficiency in Adobe Suite, and brand consistency is crucial. Be prepared to walk through specific projects.

• Skills-Based Interviews: Expect interviews to assess your technical design skills, understanding of CMYK and print preparation, and ability to work with brand guidelines.

• Behavioral & Cultural Fit: Interviews will likely explore your creativity, attention to detail, organizational skills, ability to receive feedback, and collaborative spirit. Questions about how you'd "win at Hadley Designs" and your approach to the "playbook" are probable.

• Direct Interaction with Leadership: Opportunities to speak directly with Becca and potentially the Chief Creative Officer are expected, allowing for a deeper dive into your experience and cultural alignment.

Portfolio Review Tips:

• Curate for E-commerce: Prioritize and prominently feature projects related to Amazon, Shopify, digital ads, and A+ Content.

• Showcase Brand Consistency: Include examples that demonstrate your ability to maintain or develop a cohesive brand identity across various assets.

• Detail Your Process: For each project, briefly explain the brief, your approach, the tools used, and the outcome, especially highlighting how you met deadlines or managed revisions.

• Quantify Impact (If Possible): If any of your designs have demonstrably improved engagement, conversion rates, or sales, highlight these metrics.

• Highlight "Playbook" Thinking: If you have examples of working within strict brand guidelines or contributing to design system improvements, showcase these.

Challenge Preparation:

• Design Task: Be prepared for a potential design challenge that tests your ability to create e-commerce assets under specific constraints (e.g., designing an ad for a new product launch, updating an A+ Content section).

• Process Explanation: Practice articulating your design process, how you manage feedback, and how you ensure quality and consistency.

• Creative Problem-Solving: Think about how you would approach enhancing an existing design or solving a visual problem for an e-commerce product.

📝 Enhancement Note: The emphasis on "early applicants are strongly encouraged" and a "rolling basis" suggests that prompt application and a polished portfolio are key. The mention of "Becca" and the Chief Creative Officer indicates direct engagement with hiring managers.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: The core tool for vector graphics, logo design, and detailed illustrations. Mastery is essential.

• Adobe Photoshop: Critical for image editing, retouching, compositing, and creating raster-based digital assets.

• Project Management Software: Likely utilized for task tracking, communication, and managing project workflows (e.g., Asana, Trello, Monday.com, or similar).

• Communication Platforms: Tools like Slack, Microsoft Teams, or similar for real-time team communication.

Analytics & Reporting:

• E-commerce Platform Analytics: Familiarity with Amazon Seller Central analytics and Shopify reporting dashboards to understand design performance.

• Google Analytics (Potentially): If website design is involved, understanding basic analytics for traffic and conversion tracking.

CRM & Automation:

• CRM (Likely Internal): While not directly a designer's tool, understanding how CRM data might inform marketing asset design could be beneficial.

• Automation Tools (Potentially): Awareness of how design assets are integrated into marketing automation workflows.

📝 Enhancement Note: Proficiency in Adobe Illustrator and Photoshop is non-negotiable. Understanding how design assets are used within e-commerce platforms like Amazon and Shopify, and potentially their impact on analytics, is a significant advantage.

👥 Team Culture & Values

Operations Values:

• Structured Creativity: A balance between adherence to established design standards ("playbook") and a willingness to innovate and suggest improvements.

• Quality & Precision: High expectations for error-free, visually stunning designs with minimal revisions.

• Customer Focus: Designing with the end-user (children, parents, educators) in mind to create joyful, engaging learning experiences.

• Efficiency & Proactiveness: Operating effectively in a remote, flexible environment requires self-discipline, efficient workflow management, and taking initiative.

• Purpose-Driven: A commitment to shaping brighter futures through creativity and purposeful design.

Collaboration Style:

• Direct Communication: Open and direct communication with leadership and team members, facilitated by remote collaboration tools.

• Feedback-Oriented: A culture that embraces constructive feedback for continuous improvement of designs and processes.

• Teamwork for Impact: Collaborating to ensure designs align with business goals, product launches, and overall brand strategy.

• Learning & Growth: A supportive environment for personal development and direct mentorship from senior creative staff.

📝 Enhancement Note: The company's mission and values are deeply integrated into its operations. Candidates should demonstrate an alignment with creativity, quality, purpose, and a proactive, collaborative approach to their work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing "Playbook" with Innovation: Effectively executing designs within established guidelines while also contributing fresh, innovative ideas.

• Managing Urgent Requests: Adapting to fast-paced demands and delivering high-quality work under tight deadlines for product launches and promotions.

• Remote Collaboration: Maintaining strong communication and collaboration dynamics in a fully remote setting.

• Evolving E-commerce Landscape: Staying current with design trends and platform-specific best practices for Amazon and Shopify.

Learning & Development Opportunities:

• E-commerce Design Specialization: Deepen expertise in visual merchandising for online retail, A/B testing design elements, and optimizing conversion rates through design.

• Brand Strategy Contribution: Opportunity to influence and shape the visual identity of a growing, mission-driven brand.

• Mentorship from CCO: Direct guidance from a senior creative leader, providing invaluable insights into design leadership and strategic thinking.

• Process Optimization: Potential to lead or contribute to initiatives that refine the company's design workflows and "playbook."

📝 Enhancement Note: This role offers a solid foundation in e-commerce design with clear pathways for professional growth, particularly in brand strategy and creative leadership, supported by direct mentorship.

💡 Interview Preparation

Strategy Questions:

• "How would you approach creating an A+ Content module for a new educational toy, focusing on sparking curiosity?"

• "Describe a time you had to work with strict brand guidelines. How did you ensure consistency while still bringing your creative input?"

• "Walk us through your process for preparing a print-ready file for a product packaging design. What are the key considerations?"

Company & Culture Questions:

• "What appeals to you about Hadley Designs' mission and products?"

• "How do you stay updated on e-commerce design trends for platforms like Amazon and Shopify?"

• "Describe your ideal collaborative working relationship with a marketing or product team."

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, craft a brief narrative: the challenge, your solution, the tools used, and the impact.

• Highlight E-commerce Relevance: Clearly articulate why each design is suitable for an e-commerce context and how it addresses customer needs or platform requirements.

• Showcase Technical Skills: Be ready to discuss your technical approach within Adobe Suite, CMYK management, and file preparation.

• Demonstrate Brand Understanding: Explain how you've applied or developed brand guidelines in your work.

• Prepare for a Design Challenge: Be ready to tackle a hypothetical design task during the interview process.

📝 Enhancement Note: Candidates should be prepared to discuss their design process, their understanding of e-commerce platforms, and how they can contribute to Hadley Designs' specific mission and structured creative approach.

📌 Application Steps

To apply for this E-commerce Brand Designer position:

• Submit your application through the provided link on Workable.

• Tailor Your Resume: Highlight your experience with Adobe Illustrator, Photoshop, e-commerce design (Amazon, Shopify, A+ Content), and any experience with CMYK color management or print file preparation. Use keywords from the job description.

• Curate Your Portfolio: Ensure your portfolio prominently features relevant e-commerce design projects. Organize it logically and be ready to present specific case studies that demonstrate your skills and process.

• Prepare for a Design Challenge: Practice creating a sample e-commerce asset or be ready to discuss how you would approach one.

• Research Hadley Designs: Familiarize yourself with their mission, products, and brand aesthetic. Understand their commitment to screen-free learning and purposeful design.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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