DPSF - UI-UX Designer - Senior Associate

📍 Job Overview

Job Title: DPSF - UI/UX Designer - Senior Associate

Company: EY

Location: Kochi, Kerala, India / Trivandrum, Kerala, India

Job Type: Full-time

Category: User Interface / User Experience Design, Digital Design, Presentation Design

Date Posted: May 21, 2026

Experience Level: Senior Associate (3-7 years of experience)

Remote Status: On-site

🚀 Role Summary

• Design intuitive, user-centric digital interfaces for web and mobile applications, ensuring a seamless user experience.

• Develop visually engaging and well-structured PowerPoint (PPT) presentations that effectively communicate complex information and strategic insights.

• Maintain visual consistency across digital products by adhering to brand guidelines and established design systems, ensuring a cohesive brand identity.

• Translate business objectives and user needs into functional wireframes, user flows, mockups, and interactive prototypes to visualize design concepts.

• Collaborate effectively with cross-functional teams, including product managers, developers, and stakeholders, throughout the entire design lifecycle to ensure alignment and successful project delivery.

• Conduct foundational user research and usability testing to gather insights and feedback, iterating on designs to optimize user satisfaction and product performance.

📝 Enhancement Note: This role blends traditional UI/UX design responsibilities with a significant focus on presentation design, particularly high-quality PowerPoint creation. The "DPSF" likely refers to a specific division or service line within EY, potentially related to digital transformation, consulting services, or financial services, where presentation quality is paramount for client engagement and proposals. Candidates should highlight experience in both digital interface design and professional presentation development.

📈 Primary Responsibilities

• Design intuitive and user-friendly interfaces for web and mobile applications, focusing on user flows, interaction design, and visual aesthetics.

• Create visually compelling and well-structured PowerPoint presentations, ensuring clarity, impact, and adherence to brand guidelines for executive-level audiences.

• Ensure visual consistency across all digital products, including applications and presentations, by meticulously adhering to brand guidelines and established design systems.

• Translate complex business goals and user needs into tangible design artifacts, including wireframes, user flows, high-fidelity mockups, and interactive prototypes.

• Collaborate closely with product managers, developers, and other stakeholders throughout the design lifecycle, from ideation to implementation, ensuring design integrity and feasibility.

• Conduct basic user research and usability testing sessions to gather qualitative and quantitative feedback, using these insights to iterate and refine designs for optimal user experience.

• Develop and maintain design documentation, style guides, and component libraries to ensure consistency and scalability across projects.

• Explore and implement innovative design solutions that enhance user engagement and achieve business objectives, staying abreast of the latest design trends and technologies.

📝 Enhancement Note: The responsibilities clearly indicate a dual focus on digital product design and presentation design. The emphasis on "visually compelling and well-structured PowerPoint presentations" suggests this role requires more than just basic PPT skills; it implies a need for sophisticated visual storytelling and information design within presentations, likely for client proposals, internal strategy documents, or executive reporting.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience: 3-7 years of professional experience in UI/UX design, with a proven track record of designing intuitive and engaging digital experiences.

Required Skills:

• Strong proficiency in UI/UX design tools such as Figma, Adobe XD, or Sketch.

• Expert-level skills in Microsoft PowerPoint for creating visually rich and impactful presentations, including advanced formatting, animation, and data visualization techniques.

• Solid understanding of user-centered design principles and methodologies.

• Experience with responsive and adaptive design principles for various screen sizes and devices.

• Strong grasp of typography, color theory, layout principles, and visual hierarchy.

• Proven experience designing for web and/or mobile platforms.

• Excellent communication, collaboration, and interpersonal skills, with the ability to articulate design decisions effectively.

Preferred Skills:

• Experience collaborating closely with developers, with a foundational understanding of HTML, CSS, and JavaScript constraints.

• Familiarity with design systems and component-based UI design.

• Experience creating pitch decks, proposals, and executive-level presentations for client-facing engagements.

• Ability to experiment with "vibe coding" for rapid UI ideation and prototyping.

• Experience using AI-assisted tools to convert Figma designs into code (e.g., React, Angular, or other frontend frameworks).

• Understanding of basic accessibility standards (e.g., WCAG).

📝 Enhancement Note: The explicit mention of "Strong PowerPoint (PPT) skills, including layout, visual hierarchy" alongside core UI/UX tools suggests that proficiency in presentation design is as critical as digital design skills for this role. The "Good to Have" section further emphasizes the value of presentation skills for client-facing deliverables like pitch decks and proposals.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Candidates must submit a comprehensive design portfolio that showcases both UI/UX design work and presentation design projects.

• The portfolio should go beyond ready-made templates or work created solely for interview purposes, demonstrating genuine design thinking and problem-solving.

• We are especially interested in your problem-solving approach and design thinking—including research, explorations, iterations, constraints, and trade-offs—not just the final visuals.

• For UI/UX projects, include case studies detailing the design process, user research findings, wireframes, user flows, and final interactive prototypes.

Process Documentation:

• For UI/UX projects, demonstrate an ability to document user flows, interaction patterns, and design specifications.

• For presentation design, indicate an approach to structuring narratives, selecting appropriate visuals, and ensuring clarity of message.

• Showcase an understanding of how to iterate on designs based on feedback and user testing, documenting these changes and their rationale.

• Highlight experience in applying brand guidelines and design systems to ensure consistency across both digital interfaces and presentations.

📝 Enhancement Note: The portfolio requirements are specific and critical. Applicants must demonstrate a robust problem-solving process for both UI/UX and presentation design. The emphasis on "problem solving approach and design thinking—including research, explorations, iterations, constraints, and trade offs" is a key indicator that EY values a deep, analytical approach to design challenges, not just aesthetic execution.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Senior Associate UI/UX Designer with 3-7 years of experience in Tier 1 cities in India like Kochi and Trivandrum, a competitive salary range is estimated between ₹8,00,000 to ₹15,00,000 per annum. This range accounts for the specific skill set including advanced PowerPoint proficiency and potential client-facing responsibilities within a large professional services firm like EY.

Benefits:

• Comprehensive health insurance coverage for employees and dependents.

• Retirement savings plans (e.g., Provident Fund).

• Paid time off, including vacation days, sick leave, and public holidays.

• Opportunities for professional development, training, and certifications.

• Access to EY's global network and resources.

• Potential for performance-based bonuses and incentives.

• Employee assistance programs offering counseling and support services.

Working Hours:

• Standard full-time working hours are typically 40 hours per week, Monday to Friday.

• Flexibility may be available depending on project demands and team needs, with potential for occasional overtime to meet critical deadlines.

• The role is on-site, requiring presence in the Kochi or Trivandrum office.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for similar roles in India, considering the company's stature and the specialized skill set. Benefits are standard for large consulting firms and are inferred based on industry practice. The "DPSF" designation might imply specific project-based work, potentially influencing overtime expectations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Professional Services (specifically Consulting, Assurance, Tax, and Strategy services). EY operates globally, providing a wide array of services to diverse industries.

Company Size: EY is one of the largest professional services networks globally, employing over 300,000 people worldwide. This size offers immense opportunities for networking, career development, and exposure to varied projects.

Founded: Ernst & Young was formed in 1989 through the merger of Ernst & Whinney and Arthur Young. The firm has a long history and a strong reputation for its expertise and client service.

Team Structure:

• The UI/UX Designer will likely be part of a broader Digital or Design team within EY's Consulting or Technology practice.

• This team often comprises specialists in various design disciplines, including UX researchers, UI designers, visual designers, and presentation specialists.

• The reporting structure will likely involve a Design Lead or a Project Manager, with close collaboration with client-facing consulting teams and IT professionals.

Methodology:

• EY emphasizes a data-driven and client-centric approach, utilizing frameworks from design thinking to agile methodologies.

• Design processes focus on understanding client challenges, conducting thorough research, developing innovative solutions, and delivering tangible value.

• Automation and advanced technologies, including AI, are increasingly integrated into service delivery to enhance efficiency and client outcomes.

• Emphasis is placed on building trust and strong relationships with clients through clear communication and demonstrable expertise.

Company Website: https://www.ey.com/

📝 Enhancement Note: The "DPSF" designation in the job title is crucial. While not explicitly defined in the provided data, it likely signifies a specific division or focus area within EY, such as "Digital and Professional Services Force" or similar, which would shape the team's objectives and the nature of projects undertaken. This implies a focus on delivering digital solutions and enhanced professional services to clients, where high-quality design and presentations are key differentiators.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Associate, indicating a mid-level position requiring a solid foundation of experience (3-7 years) and the ability to work independently on defined tasks while contributing to larger project goals. It's a stepping stone towards more senior design roles or specialized leadership positions.

Reporting Structure: The Senior Associate UI/UX Designer will likely report to a Design Manager, Lead Designer, or a Project Manager within the consulting or digital transformation arm of EY. They will work closely with project teams, including product managers, developers, and client stakeholders, collaborating to deliver design solutions.

Operations Impact: The impact of this role is significant, contributing directly to the quality and effectiveness of EY's client engagements. By creating intuitive user interfaces, they enhance the usability of digital products and platforms developed for clients. Furthermore, by crafting compelling presentations, they directly influence client perception, proposal success rates, and the clear communication of strategic recommendations. This role is instrumental in shaping how EY's services and solutions are perceived and adopted by clients.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas of UI/UX, such as interaction design, user research, or design systems, or to become a specialist in advanced presentation design and visual storytelling.

• Leadership: Potential to advance to Lead UI/UX Designer, Design Manager, or Project Lead roles, managing teams and larger initiatives.

• Cross-functional Expertise: Gain exposure to various consulting domains (e.g., digital transformation, customer experience, technology strategy) by working on diverse client projects.

• Global Mobility: As part of a global firm, opportunities may arise for international assignments or collaboration with global teams.

• Continuous Learning: Access to EY's extensive training programs, certifications, and internal knowledge-sharing platforms to stay updated with the latest design trends and technologies.

📝 Enhancement Note: The "Senior Associate" title suggests a role that requires both execution capability and some level of independent problem-solving. The growth trajectory likely involves moving towards more strategic design thinking, client advisory, and team leadership, particularly given EY's consulting-oriented structure. The "DPSF" designation might offer specialized growth paths within digital service delivery.

🌐 Work Environment

Office Type: The role is on-site, indicating a traditional office environment within EY's professional services centers in Kochi or Trivandrum. This typically involves modern office spaces designed for collaboration and focused work.

Office Location(s): Kochi and Trivandrum are major cities in Kerala, India, offering good infrastructure and accessibility. Specific office addresses would be provided upon offer.

Workspace Context:

• The workspace will likely be a blend of open-plan areas for collaboration and dedicated workstations for focused design work.

• Access to high-performance hardware and software, including design tools and presentation software, is expected.

• Opportunities for informal and formal collaboration with colleagues through team meetings, brainstorming sessions, and project discussions.

Work Schedule:

• The standard work schedule is Monday to Friday, aligning with typical business operating hours.

• While core hours are expected, there might be flexibility to accommodate project deadlines or client needs, potentially requiring occasional work outside standard hours.

• The on-site nature of the role emphasizes in-person collaboration and team synergy.

📝 Enhancement Note: The on-site requirement is a key factor. EY's office environments are typically professional and conducive to collaboration, but candidates should be prepared for a structured work setting rather than a remote or hybrid arrangement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: An HR representative or recruiter will likely conduct an initial screening to assess basic qualifications, experience, and cultural fit.

• Technical Interview/Portfolio Review: A hiring manager or senior designer will conduct a detailed review of your portfolio. Expect to walk through 2-3 key projects, discussing your design process, problem-solving approach, challenges faced, and the impact of your work. This is where your UI/UX and presentation design skills will be thoroughly evaluated.

• Case Study/Design Challenge: You may be given a design challenge or case study to complete, either take-home or on-site, to assess your practical design skills, problem-solving abilities, and how you approach a given brief. This could involve designing a UI element, a user flow, or a presentation slide/deck.

• Behavioral/Team Fit Interview: This interview will focus on your soft skills, teamwork, communication, and how you handle challenges, conflicts, and feedback. Questions will assess your alignment with EY's culture and values.

• Final Interview: Potentially with a senior leader within the department to finalize the decision and discuss role expectations.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills in both UI/UX and presentation design. Aim for 3-5 strong case studies.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed (research, ideation, iteration), the constraints you worked with, your solutions, and the measurable outcomes or impact.

• Highlight Design Thinking: Emphasize your problem-solving process, decision-making rationale, and how you navigated trade-offs. This is explicitly requested by EY.

• Showcase Presentation Skills: Include examples of well-designed presentations, explaining the context, audience, and how you structured the information for maximum clarity and impact.

• Demonstrate Tool Proficiency: Clearly indicate the tools used for each project (Figma, Adobe XD, PowerPoint, etc.).

• Professional Presentation: Ensure your portfolio itself is well-designed, easy to navigate, and free of errors.

Challenge Preparation:

• Understand the Brief: Carefully read and understand the requirements of any design challenge. Ask clarifying questions if needed.

• Time Management: If it's a timed exercise, allocate your time effectively across research, ideation, design, and refinement.

• Focus on Process: Even if the final output isn't perfect, demonstrating a sound design process and clear reasoning is crucial.

• Presentation of Solution: Be prepared to present your solution, explaining your rationale and how it addresses the problem statement.

📝 Enhancement Note: The emphasis on "problem solving approach and design thinking—including research, explorations, iterations, constraints, and trade offs" is paramount for the portfolio review. Candidates should structure their case studies to explicitly address these aspects.

🛠 Tools & Technology Stack

Primary Tools:

• UI/UX Design: Figma, Adobe XD, Sketch. Proficiency in at least one is essential. Figma is increasingly becoming an industry standard for collaborative design.

• Presentation Design: Microsoft PowerPoint (expert level). This includes advanced features for layout, visual hierarchy, data visualization, and potentially animation.

• Prototyping: In-built prototyping features within Figma/Adobe XD, or dedicated tools like InVision.

• Collaboration/Project Management: Tools like Jira, Asana, Trello, or Microsoft Teams may be used for project tracking and team communication.

Analytics & Reporting:

• Basic understanding of how to interpret user analytics (e.g., Google Analytics, Amplitude) to inform design decisions.

CRM & Automation:

• While not primary tools for a designer, familiarity with CRM systems (like Salesforce) or marketing automation platforms might be beneficial for understanding user journeys and data inputs.

• Understanding of basic HTML/CSS/JavaScript constraints is listed as a "Good to Have," indicating an awareness of front-end development processes and limitations.

📝 Enhancement Note: The core tools are UI/UX design software and advanced PowerPoint. The "Good to Have" skills related to front-end development and AI tools suggest a forward-looking approach by EY, valuing designers who can bridge the gap between design and implementation, and leverage emerging technologies.

👥 Team Culture & Values

Operations Values:

• Integrity: Upholding the highest standards of professional ethics and client service.

• Empathy: Deeply understanding client needs and user perspectives to create effective solutions.

• Collaboration: Fostering a team-oriented environment where diverse perspectives are valued and integrated.

• Excellence: Striving for high-quality outcomes in all aspects of work, from design execution to client communication.

• Innovation: Encouraging creative thinking and the adoption of new technologies and methodologies to deliver cutting-edge solutions.

• Impact: Focusing on delivering tangible business value and positive outcomes for clients.

Collaboration Style:

• Highly collaborative, with an emphasis on cross-functional teamwork across design, consulting, technology, and client teams.

• Open communication and constructive feedback are encouraged to drive continuous improvement and innovation.

• A structured approach to project management, often utilizing agile or hybrid methodologies, facilitates efficient collaboration.

• Knowledge sharing is promoted through internal communities of practice, workshops, and team sessions.

📝 Enhancement Note: EY's values are deeply ingrained in its culture. For a designer, this means demonstrating strong ethical conduct, a client-centric mindset, and the ability to work effectively within diverse, project-based teams. The emphasis on "building a better working world" underscores a commitment to making a positive impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Diverse Needs: Effectively balancing user needs, business objectives, technical constraints, and brand guidelines across both UI/UX and presentation design.

• Client-Specific Customization: Adapting design solutions and presentation styles to meet the unique requirements and branding of diverse clients.

• Rapid Iteration: Working in a fast-paced consulting environment often requires rapid design iterations and quick turnaround times for deliverables.

• Stakeholder Management: Navigating and managing expectations of multiple stakeholders with potentially differing priorities.

• Staying Current: Continuously learning and adapting to new design tools, technologies (like AI in design), and industry best practices.

Learning & Development Opportunities:

• Advanced Design Workshops: Access to EY's internal training programs for advanced UI/UX techniques, prototyping, user research methodologies, and presentation design mastery.

• Industry Certifications: Support for obtaining relevant certifications in design, project management, or specific technologies.

• Mentorship Programs: Opportunities to be mentored by senior designers or leaders within EY, guiding career progression.

• Exposure to Diverse Projects: Working on a wide range of client projects across different industries provides broad learning experiences and skill development.

• Leadership Training: For those aspiring to leadership roles, EY offers programs focused on team management, client advisory, and strategic thinking.

📝 Enhancement Note: The challenges highlight the dynamic and demanding nature of consulting design roles. The growth opportunities emphasize EY's commitment to employee development, offering a clear path for skill enhancement and career advancement within a structured framework.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex design problem you solved, detailing your approach from understanding the need to implementing the solution. How did you handle constraints and trade-offs?" (Focus on your UI/UX process and design thinking.)

• "Walk me through a successful presentation you designed. What was the objective, who was the audience, how did you structure the narrative, and what was the outcome?" (Highlight your presentation design skills and impact.)

• "How do you ensure visual consistency across digital interfaces and presentation materials for a client?" (Assess your understanding of brand guidelines and systematic design.)

Company & Culture Questions:

• "Why EY, and why this specific role focusing on UI/UX and presentation design?" (Show your understanding of EY's services and how your skills align.)

• "How do you collaborate with developers and product managers? Describe a time you had to negotiate design decisions with technical constraints." (Assess teamwork and communication.)

• "How do you stay updated with the latest design trends and technologies, especially AI in design?" (Demonstrate your commitment to continuous learning.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, start with the "why" – the problem or opportunity. Then explain your role and process, showcasing your thinking. Finally, present the solution and its impact.

• Quantify Results: Whenever possible, use metrics to demonstrate the success of your designs (e.g., improved conversion rates, reduced user errors, positive client feedback on presentations).

• Showcase Versatility: Ensure your portfolio highlights both strong UI/UX fundamentals and sophisticated presentation design capabilities.

• Be Prepared for Deep Dives: Anticipate detailed questions about your design choices, the tools you used, and how you handled challenges.

• Enthusiasm and Professionalism: Convey passion for design and a professional demeanor throughout the presentation.

📝 Enhancement Note: The interview preparation should focus on demonstrating not just design skills but also the ability to think strategically, solve problems methodically, and collaborate effectively within a professional services context. The dual nature of the role (UI/UX + PPT) means candidates must be prepared to discuss both with equal depth.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided career portal link.

• Portfolio Customization: Tailor your design portfolio to prominently feature projects that highlight both your UI/UX design expertise and your advanced PowerPoint presentation design skills. Ensure case studies clearly articulate your problem-solving process, design thinking, and the impact of your work, as requested by EY.

• Resume Optimization: Update your resume to emphasize keywords relevant to UI/UX design, user-centered design, Figma, Adobe XD, Sketch, and Microsoft PowerPoint. Quantify achievements where possible and highlight experience with cross-functional collaboration and client-facing deliverables.

• Interview Preparation: Practice articulating your design process and project outcomes clearly and concisely. Be ready to present your portfolio and discuss your problem-solving approach in detail, as this is a key evaluation criterion. Prepare specific examples for behavioral questions related to collaboration and stakeholder management.

• Company Research: Familiarize yourself with EY's services, values, and recent work, particularly within their digital transformation or consulting practices. Understand how this role contributes to EY's mission of "Building a better working world."

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.