Diseñador/a UX/UI de experiencia digital

📍 Job Overview

Job Title: Diseñador/a UX/UI de experiencia digital

Company: Una empresa del Grupo Bancolombia

Location: Etipani, Guainía, Colombia

Job Type: Full-time

Category: Digital Experience Design / UX/UI Design

Date Posted: 2026-08-03

Experience Level: Mid-level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and refine user interfaces (UI) and user experiences (UX) for digital platforms, ensuring personalized and interactive engagement.

• Manage and leverage comprehensive design systems, including composition, components, variants, icons, and typography, to create user-loved, accessible, ethical, and sustainable experiences.

• Validate and iterate on designs through usability testing and data analysis, contributing to the continuous improvement cycle of digital solutions.

• Lead Quality Assurance (QA) processes and collaborate with IT teams for seamless production releases, bridging the gap between visual design and technical implementation.

• Develop microinteractions for visual components to enhance user experience within applications and websites.

• Document visual components to ensure design consistency, facilitate development, and foster cross-functional team collaboration.

• Ensure the appropriate application of brand identity across all digital interfaces, adhering to established brand guidelines.

📝 Enhancement Note: The role is clearly focused on UX/UI design within a large financial institution (Grupo Bancolombia). The description emphasizes a holistic approach to design, integrating user needs, business objectives, and brand consistency through robust design systems and data-driven validation. The emphasis on "sustainable design" and "ethical experiences" suggests a modern, responsible design philosophy. The role appears to be mid-level, requiring hands-on design skills coupled with an understanding of process and collaboration.

📈 Primary Responsibilities

• Design intuitive and engaging user interfaces for web and mobile applications, ensuring a cohesive and personalized user journey.

• Develop and maintain comprehensive design systems, including style guides, component libraries, and interaction patterns, to ensure brand consistency and streamline development.

• Conduct user research, including interviews and usability testing, to gather insights and validate design decisions.

• Analyze user data and performance metrics to identify areas for improvement and inform design iterations.

• Create detailed wireframes, mockups, and interactive prototypes to effectively communicate design concepts to stakeholders and development teams.

• Design and implement microinteractions and animations that enhance user engagement and provide clear feedback within the interface.

• Collaborate closely with product managers, developers, and other stakeholders to translate business requirements into effective design solutions.

• Document design specifications, component usage, and best practices to ensure consistent implementation across all digital products.

• Participate in QA processes, providing design feedback and ensuring the final product meets design standards and user expectations.

• Champion user-centered design principles and advocate for the user throughout the product development lifecycle.

📝 Enhancement Note: The responsibilities have been expanded to reflect the typical duties of a mid-level UX/UI Designer within a corporate environment, emphasizing collaboration, documentation, and data-driven decision-making.

🎓 Skills & Qualifications

Education: Bachelor's degree in Industrial Design, Engineering, Service Design, Experience Design, or a closely related field.

Experience: Minimum of 2-5 years of professional experience in UX/UI design, with a strong portfolio showcasing digital product design.

Required Skills:

• Expertise in User Experience (UX) design principles and methodologies.

• Proficient in User Interface (UI) design, creating visually appealing and functional interfaces.

• Strong understanding and practical experience in managing Design Systems (e.g., component libraries, style guides).

• Skilled in Interaction Design, including the creation of microinteractions and user flows.

• Experience with User Research techniques, such as user interviews and persona development.

• Proficient in conducting Usability Testing and analyzing results to drive design improvements.

• Ability to integrate insights from diverse disciplines into digital touchpoints.

• Experience in designing for both web applications and mobile platforms.

• Familiarity with data analysis related to user behavior and product performance.

• Proficiency in relevant design and prototyping tools (e.g., Figma, Sketch, Adobe Creative Suite).

• Strong analytical thinking and problem-solving capabilities.

• Effective communication and presentation skills for articulating design concepts and rationale.

• Proven ability to work collaboratively in multidisciplinary teams.

• High degree of user orientation and empathy with users and clients.

• Demonstrated ability for innovation and continuous improvement in design processes. Preferred Skills:

• Experience with accessibility standards (WCAG) in design.

• Knowledge of front-end development principles (HTML, CSS, JavaScript) to better collaborate with developers.

• Experience in the financial services industry.

• Familiarity with Agile/Scrum development methodologies.

• Experience in creating and managing design documentation for large-scale projects.

📝 Enhancement Note: The experience level has been inferred from the "2-5 years" suggested by the AI-generated ai_experience_level field and the breadth of responsibilities. The required and preferred skills have been synthesized from the provided "Conocimientos en" and "Habilidades" sections, translated into industry-standard terms and augmented with common UX/UI requirements.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of UX/UI design projects, demonstrating your ability to solve complex user problems and deliver engaging digital experiences.

• Case studies that detail your design process, including problem definition, user research, ideation, wireframing, prototyping, UI design, and validation through testing and data analysis.

• Examples of your work with Design Systems, illustrating your understanding of component-based design, consistency, and scalability.

• Demonstrations of microinteractions and animations, highlighting how they enhance user experience and provide clear feedback.

• Evidence of your ability to create accessible, ethical, and sustainable design solutions.

• Projects that show your collaboration with development teams and how you ensure design integrity during implementation. Process Documentation:

• Showcase documentation of design components and patterns, demonstrating your ability to create clear, concise, and reusable design assets.

• Include examples of how you have documented user flows, interaction specifications, and design rationale for development teams.

• Provide evidence of your process for validating designs through usability testing and data analysis, including how you iterate based on findings.

• Demonstrate your approach to integrating brand identity and guidelines into your design work and documentation.

📝 Enhancement Note: This section is tailored to a UX/UI design role, focusing on the practical demonstration of skills through a portfolio. The requirements are designed to assess a candidate's process, system thinking, and ability to articulate their design contributions effectively.

💵 Compensation & Benefits

Salary Range: Based on research for UX/UI Designer roles in Colombia, particularly in major cities and for roles within large financial institutions, an estimated annual salary range for a mid-level professional (2-5 years of experience) would be between COP 45,000,000 and COP 75,000,000. This estimate considers the cost of living in Colombia and industry benchmarks.

Benefits:

• Total Annual Remuneration: Comprised of 14.12 legal salaries plus 4.28 extralegal salaries, totaling 18.4 legal salary equivalents annually.

• Variable Remuneration: Potential for up to 47.37% of annual salary based on performance and company results.

• Vacation: Up to 20 days of paid vacation per year.

• Contract Type: Permanent (Indefinido) employment contract.

• Financial Benefits: Access to savings plans, financing options, banking exemptions, insurance policies, and various corporate agreements.

• Professional Development: Opportunities for continuous learning, collaboration, and well-being initiatives within the Bancolombia Group.

Working Hours: A standard 40-hour work week is typical for full-time roles in Colombia, with potential for some flexibility depending on team needs and project demands.

📝 Enhancement Note: The salary range is an estimation based on publicly available data for UX/UI Designer roles in Colombia. The benefits are directly extracted from the provided job description, translated into clearer terms. The working hours are a standard assumption for full-time roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / Banking. As part of Grupo Bancolombia, the company operates within a large, established financial institution known for its focus on sustainable development and innovation in banking services. This industry context implies a strong emphasis on security, compliance, and customer trust, alongside a growing drive towards digital transformation and customer-centricity.

Company Size: Large Enterprise. Grupo Bancolombia is one of the largest financial groups in Colombia and Central America, indicating a stable, well-resourced organization with extensive operational capacity and a significant market presence. This size often translates to structured processes, diverse career opportunities, and a wide range of employee development programs.

Founded: The Bancolombia Group has a long history, with its origins tracing back to 1870. This extensive legacy suggests a company with deep-rooted values, extensive market experience, and a commitment to long-term growth and societal impact.

Team Structure:

• Operations Focus: The UX/UI Designer will likely be part of a digital product development team, which may include Product Managers, other Designers, Developers (front-end and back-end), QA Engineers, and Data Analysts.

• Reporting Structure: The role will report to a Design Lead, UX Manager, or Head of Digital Product, with potential dotted-line reporting to product owners for specific projects.

• Cross-functional Collaboration: This role is inherently collaborative, requiring constant interaction with IT, marketing, product management, and business units to ensure a unified and effective digital experience. The emphasis on "articulation of multidisciplinary teams" highlights this.

Methodology:

• Data-Driven Design: The role emphasizes validating designs through usability testing and data analysis, indicating a commitment to data-informed decision-making.

• Agile Development: Given the context of digital product development, it's highly probable that Agile methodologies (Scrum, Kanban) are employed, requiring designers to be adaptable and iterative.

• Design System Management: The central role of design systems suggests a focus on efficiency, consistency, and scalability in design and development processes.

Company Website: https://www.grupobancolombia.com/

📝 Enhancement Note: This section draws upon the provided company context and common organizational structures within large financial institutions to infer the likely team and operational environment for a UX/UI Designer.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level UX/UI Designer. It requires a solid foundation in design principles and practical experience, moving beyond junior-level task execution to taking ownership of design processes, contributing to design systems, and influencing product direction. The responsibilities indicate a need for independent work, problem-solving, and effective collaboration.

Reporting Structure: The designer will likely report to a Design Lead or Manager within the digital product division. They will work closely with cross-functional teams, including product managers and engineers, acting as a key contributor to product development cycles.

Operations Impact: The UX/UI Designer's impact is directly tied to enhancing the user experience of Bancolombia's digital platforms. This includes improving customer satisfaction, increasing user engagement, driving adoption of digital services, and ultimately contributing to business objectives such as customer retention, conversion rates, and operational efficiency through intuitive self-service solutions. The focus on "strengthening the person-brand relationship" underscores this impact.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas of UX/UI, such as interaction design, user research, accessibility, or design systems architecture.

• Leadership: Progression to Senior UX/UI Designer, Design Lead, or UX Manager roles, involving greater strategic input, team mentorship, and project oversight.

• Cross-functional Mobility: Potential to move into related roles within product management, service design, or digital strategy within the larger Grupo Bancolombia.

• Skill Development: Continuous learning through internal training, workshops, and potentially external conferences, focusing on emerging design trends, tools, and methodologies.

📝 Enhancement Note: The career analysis is based on the typical progression paths for UX/UI Designers and the context of a large, established organization like Grupo Bancolombia, highlighting opportunities for both technical and leadership growth.

🌐 Work Environment

Office Type: The role is designated as "On-site," suggesting a traditional office environment within one of Bancolombia's facilities. This typically offers a structured workspace conducive to collaboration and focused work.

Office Location(s): While the job posting lists "Etipani, Guainía, Colombia," it's important to note that Etipani is a very small municipality. It's possible this is a specific regional office or a broader designation. For a UX/UI role in a large financial institution, there's a higher probability that the primary design hubs are located in major metropolitan areas like Medellín or Bogotá. Candidates should verify the specific work location and its amenities.

Workspace Context:

• Collaborative Environment: Expect a work environment that encourages interaction with cross-functional teams, including designers, developers, product managers, and business stakeholders. This facilitates idea sharing and problem-solving.

• Tools and Technology: Access to industry-standard design and prototyping software (e.g., Figma, Sketch, Adobe XD), collaboration tools (e.g., Jira, Confluence, Slack), and potentially specialized UX research platforms.

• Team Interaction: Regular team meetings, design critiques, and project sync-ups will be part of the daily routine, fostering a culture of shared learning and continuous improvement.

Work Schedule: A standard 40-hour work week is expected for this full-time, on-site position. While the core hours will be defined, there might be some flexibility to accommodate project deadlines or team collaboration needs, though this is less common in strictly on-site roles.

📝 Enhancement Note: The "On-site" designation and the specific location (Etipani) are noted. Given the size and nature of Grupo Bancolombia, it's prudent to highlight that primary design hubs are often in larger cities, and the candidate should verify the exact work location. The workspace context is inferred based on typical corporate design team environments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a recruiter will likely conduct an initial call to assess basic qualifications, cultural fit, and salary expectations.

• Portfolio Review & Technical Interview: Candidates will present their portfolio, discussing their design process, problem-solving skills, and contributions to specific projects. This may involve a technical interview with design leads or senior designers, focusing on UX/UI principles, design systems, and interaction design.

• Case Study/Design Challenge: A practical exercise may be given, either as a take-home assignment or an in-interview challenge, to assess problem-solving abilities, design thinking, and execution. This might involve critiquing an existing interface or designing a solution for a given problem.

• Cross-functional Stakeholder Interviews: Interviews with product managers, developers, or business stakeholders to evaluate collaboration skills, communication effectiveness, and understanding of business objectives.

• Final Interview: A discussion with a hiring manager or senior leader to confirm overall fit and discuss role expectations.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills and the requirements of this role. Prioritize projects that demonstrate your end-to-end UX/UI process.

• Tell a Story: For each project, clearly articulate the problem, your role, your process, the challenges faced, your solutions, and the measurable outcomes or impact. Use visuals effectively.

• Highlight Design Systems: If you have experience with design systems, dedicate a section or specific project to showcasing your contributions, understanding of scalability, and ability to maintain consistency.

• Showcase Microinteractions: Include examples or detailed descriptions of microinteractions you've designed and their intended effect on user experience.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, reduced error rates, improved user satisfaction scores).

• Tailor to Bancolombia: Research Bancolombia's current digital offerings and brand identity. Try to align your presentation with their values and potential design challenges.

Challenge Preparation:

• Understand the Context: If given a take-home challenge, ensure you fully understand the brief, the target audience, and the business objectives.

• Focus on Process: For design challenges, emphasize your thought process, how you approach problem-solving, and your rationale behind design decisions, rather than just the final visual output.

• Consider Constraints: Be mindful of potential constraints, such as technical limitations, brand guidelines, and accessibility requirements, especially within a large corporate environment.

• Practice Presentation: Rehearse presenting your work and design decisions concisely and confidently, anticipating potential questions from interviewers.

📝 Enhancement Note: This section provides actionable advice for candidates, anticipating the typical interview stages and portfolio review expectations for a UX/UI role in a corporate setting. It emphasizes the importance of demonstrating process, impact, and alignment with the company's needs.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe XD, InVision (or similar industry-standard tools for wireframing, UI design, and interactive prototyping).

• Design Systems Management: Tools and methodologies for creating, maintaining, and distributing design system components and guidelines.

• Collaboration & Project Management: Jira, Confluence, Asana, Trello (for task management, documentation, and team communication).

• User Research Platforms: Tools for conducting user interviews, surveys, and usability testing (e.g., UserTesting.com, Lookback, Maze).

Analytics & Reporting:

• Web/App Analytics: Google Analytics, Adobe Analytics (for tracking user behavior, engagement, and conversion metrics).

• Data Visualization Tools: Tableau, Power BI, or internal dashboards for interpreting and presenting data insights.

CRM & Automation:

• CRM Systems: Familiarity with CRM concepts and how UX/UI design impacts customer data within systems like Salesforce or internal banking systems.

• Automation Tools: Understanding of how design choices can support or be supported by workflow automation within digital platforms.

📝 Enhancement Note: This section outlines the expected technology stack for a UX/UI Designer, focusing on design software, collaboration tools, research platforms, and analytics tools relevant to understanding user behavior and product performance in a digital context.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of users, ensuring that all designs are intuitive, accessible, and valuable. This is a core tenet for any UX role.

• Sustainability & Ethics: A focus on creating designs that are not only functional but also environmentally and socially responsible, aligning with Bancolombia's broader mission.

• Collaboration & Teamwork: A culture that values collective effort, open communication, and the integration of diverse perspectives from multidisciplinary teams.

• Innovation & Continuous Improvement: An environment that encourages creative problem-solving, experimentation, and a proactive approach to enhancing user experiences and design processes.

• Data-Driven Decision Making: An emphasis on using insights from data and user feedback to inform design choices and measure impact.

Collaboration Style:

• Cross-functional Integration: The team likely operates with a high degree of cross-functional collaboration, where designers work closely with product managers, engineers, and business analysts throughout the product lifecycle.

• Iterative Feedback: A culture of constructive feedback, where design critiques, peer reviews, and stakeholder reviews are regularly conducted to refine designs and ensure alignment.

• Knowledge Sharing: Practices that encourage the sharing of best practices, design patterns, and lessons learned across teams, potentially through internal workshops, design system documentation, or informal sessions.

📝 Enhancement Note: The team culture and values are inferred from the company's stated mission ("promovemos el desarrollo sostenible para lograr el bienestar de todos"), the job description's emphasis on user experience and collaboration, and general best practices within modern design teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Objectives: Effectively translating diverse user needs and business goals into cohesive and effective digital solutions within a large corporate structure.

• Maintaining Design Consistency Across Large Systems: Ensuring brand integrity and a seamless user experience across a wide range of digital products and services, especially with a complex design system.

• Navigating Stakeholder Expectations: Managing feedback and requirements from various departments and stakeholders, each with potentially different priorities.

• Adapting to Evolving Technologies and User Behaviors: Staying current with rapid changes in digital technology, user expectations, and design trends to ensure solutions remain relevant and competitive.

• Bridging Design and Development Gaps: Ensuring smooth handoffs and effective communication with development teams to accurately implement designs, especially concerning microinteractions and complex UI elements.

Learning & Development Opportunities:

• Advanced UX/UI Specialization: Opportunities to attend workshops, courses, or certifications in areas like advanced user research, interaction design, accessibility, or UX strategy.

• Design System Mastery: Deepening expertise in building, managing, and scaling design systems, potentially leading to specialized roles in this area.

• Financial Industry Expertise: Gaining in-depth knowledge of the financial services sector, its regulations, and user needs, which can be a valuable niche.

• Leadership and Mentorship: Potential to mentor junior designers, lead design initiatives, or transition into management roles as experience grows.

• Continuous Industry Engagement: Access to internal training programs, industry conferences, and online learning platforms to stay abreast of the latest design trends and tools.

📝 Enhancement Note: Challenges and growth opportunities are framed within the context of a mid-level UX/UI role in a large financial institution, highlighting common hurdles and pathways for professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting user needs with business requirements. How did you approach it, and what was the outcome?" (Assesses problem-solving and stakeholder management).

• "Walk me through your process for designing and implementing a new component within a design system. What considerations do you make for scalability and consistency?" (Evaluates design system expertise and process).

• "How do you approach validating your designs? Describe a situation where user testing or data analysis led you to significantly change your design." (Tests research, validation, and iterative design skills).

• "Explain your approach to creating microinteractions. Provide an example of how a microinteraction you designed improved user experience." (Assesses understanding of subtle UI enhancements).

• "How do you ensure accessibility and ethical considerations are integrated into your design process?" (Highlights awareness of responsible design principles). Company & Culture Questions:

• "What interests you about Bancolombia and our mission of promoting sustainable development?" (Assesses alignment with company values).

• "How do you typically collaborate with developers and product managers? Describe your ideal cross-functional team dynamic." (Evaluates teamwork and communication skills).

• "How do you stay updated on the latest UX/UI trends and technologies?" (Gauges proactivity and commitment to continuous learning).

• "Describe your experience working with design systems. What do you see as the key benefits and challenges?" (Probes familiarity with a critical aspect of the role). Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your specific role and contributions, your design process (research, ideation, prototyping, testing), the solutions you developed, and the impact/outcomes.

• Show, Don't Just Tell: Use high-fidelity mockups, interactive prototypes, and visual examples of microinteractions to illustrate your points effectively.

• Emphasize Process: Walk interviewers through your thought process, explaining the rationale behind your design decisions. Highlight how you used data and user feedback to inform your work.

• Quantify Achievements: Whenever possible, present metrics that demonstrate the success of your designs (e.g., improved conversion rates, task completion times, user satisfaction scores).

• Be Prepared for Questions: Anticipate questions about your design choices, challenges faced, and how you would handle specific scenarios within Bancolombia's context.

Challenge Preparation:

• Understand the Brief: Carefully read and deconstruct any design challenge prompt, identifying key objectives, target users, and constraints.

• Focus on Methodology: Demonstrate your problem-solving approach, your ability to gather requirements (even if assumed), and your design rationale.

• Prioritize Key Features: For limited-time challenges, focus on designing the core functionality and user flows, rather than trying to perfect every detail.

• Communicate Your Assumptions: Clearly state any assumptions you make to fill gaps in the brief.

• Practice Presenting Your Solution: Be ready to articulate your design decisions and justify them based on user needs and business goals.

📝 Enhancement Note: This section offers specific, actionable advice for preparing for interviews and presenting a portfolio for a UX/UI role, tailored to the likely expectations of a company like Bancolombia and the requirements of the job description.

📌 Application Steps

To apply for this digital experience design position:

• Submit your application through the provided link on the Grupo Bancolombia careers portal.

• Portfolio Customization: Ensure your portfolio is up-to-date and highlights projects relevant to financial services, user-centered design, and design system management. Tailor your project selection and presentation to align with Bancolombia's stated values of sustainability and user well-being.

• Resume Optimization: Update your resume to clearly articulate your experience with UX/UI design, interaction design, user research, and design systems. Use keywords from the job description and quantify your achievements with metrics where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on storytelling and demonstrating your design process. Prepare to discuss your approach to collaboration, problem-solving, and how you integrate data into your design decisions. Be ready to articulate why you are a good fit for Bancolombia's culture.

• Company Research: Thoroughly research Grupo Bancolombia's digital products, mission, and values. Understand their position in the financial market and their commitment to sustainable development. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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