Diseñador UX/UI Semi senior

📍 Job Overview

Job Title: Diseñador UX/UI Semi Senior

Company: Sofka

Location: Quito (EC), Bogotá (CO), Cali (CO), Manizales (CO), Medellín (CO), Lima (PE)

Job Type: Full-time

Category: Design (UX/UI)

Date Posted: May 04, 2026

Experience Level: Mid-Level (3+ years)

Remote Status: Hybrid

🚀 Role Summary

• This role is for a Semi-Senior UX/UI Designer with a strong visual design (80% UI) and technical experience in digital products.

• The designer will be responsible for building scalable design systems using tokens and variables, ensuring consistency across the digital ecosystem.

• They will translate UX artifacts into high-fidelity visual solutions, focusing on user needs and intuitive navigation.

• This position emphasizes collaboration with development and QA teams to ensure faithful implementation and data-driven iteration through usability testing and metrics.

📝 Enhancement Note: The original job title "Diseñador UX/UI Semi senior" translates to "Semi-Senior UX/UI Designer". The description heavily emphasizes UI design (80%) while requiring UX sensibility, positioning this as a hybrid role with a strong visual focus, suitable for operations professionals who value user-centric design and system consistency. The mention of "engineering of first level" and "code" indicates close collaboration with technical teams, a common interface for operations roles.

📈 Primary Responsibilities

• Develop interfaces with impeccable visual hierarchy that intuitively and naturally guide the user.

• Evolve the company's Design System by creating scalable tokens and components.

• Design accessible UI components to ensure a uniform experience across the entire digital ecosystem.

• Clearly and precisely communicate critical system states (errors, successes, stock) through visual design.

• Articulate solutions with the Development and QA teams to ensure implementation fidelity to the design.

• Translate UX artifacts (Customer Journeys or Blueprints) into high-fidelity visual solutions.

• Validate designs through usability testing and metric analysis to iterate based on data.

📝 Enhancement Note: These responsibilities highlight a focus on system thinking, process standardization (Design Systems, accessible components), and data-informed decision-making (usability testing, metrics), which are core tenets in operations roles. The close collaboration with development and QA also implies an understanding of the software development lifecycle, relevant for operations professionals involved in GTM technology implementation.

🎓 Skills & Qualifications

Education: Professional in Graphic Design, Digital Design, Interaction Design, or related fields.

Experience: Minimum 3 years of experience designing digital products, with responsibility for aesthetics and functionality, and a focus on scalability.

Required Skills:

• Expert mastery of Figma, including Variables, Auto-layout, and advanced prototyping.

• Experience in building and managing Design Systems.

• Proficiency in analyzing user behavior using tools like UXCam, Qualtrics, or similar.

• Experience collaborating technically with tools such as Storybook, Miro, and Zendesk.

• Understanding of Accessibility (a11y) standards and data-oriented design principles.

Preferred Skills:

• Experience in data-driven design and its application to product improvement.

• Ability to translate complex UX artifacts (Customer Journeys, Blueprints) into actionable design specifications.

• Strong communication skills for articulating design decisions to technical and non-technical stakeholders.

• A keen eye for detail and a commitment to maintaining visual consistency across platforms.

📝 Enhancement Note: The emphasis on Figma, Design Systems, and Agile methodologies, along with user behavior analysis tools, aligns with the operational aspects of managing and scaling digital products. The requirement for understanding accessibility and data-oriented design mirrors the need for robust, inclusive, and performance-driven solutions often managed by operations teams.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 significant digital product design projects that demonstrate your UX/UI expertise.

• Highlight projects where you were instrumental in building or evolving a Design System, detailing your contribution to tokens, components, and scalability.

• Include case studies that illustrate your process from initial concept and user research to final high-fidelity designs and implementation.

• Demonstrate your ability to use Figma effectively, including advanced features like variables and auto-layout, and clearly explain your prototyping strategies.

Process Documentation:

• Document your approach to translating UX artifacts (like customer journeys or blueprints) into tangible UI designs.

• Explain your methodology for collaborating with development and QA teams, emphasizing how you ensure design fidelity and address implementation challenges.

• Detail how you use usability testing and metrics analysis to iterate on designs, showcasing specific examples of data-driven improvements.

• Illustrate your process for communicating critical system states and ensuring visual consistency across a digital product ecosystem.

📝 Enhancement Note: Operations professionals are often tasked with documenting and optimizing processes. This section frames portfolio requirements in terms of process demonstration, system thinking (Design Systems), and data-driven iteration, directly mirroring operational responsibilities. The emphasis on translating artifacts and collaborating with technical teams is crucial for understanding the operational flow of product development.

💵 Compensation & Benefits

Salary Range: For a Semi-Senior UX/UI Designer in Quito, Bogotá, Cali, Manizales, Medellín, and Lima, with 3+ years of experience, the estimated salary range is approximately $1,500 - $2,500 USD per month. This range can vary based on specific experience, the company's compensation philosophy, and the exact scope of responsibilities. Colombian salaries might be slightly lower on average than those in Ecuador or Peru for comparable roles, but cost of living also factors in.

Benefits:

• Continuous Learning Opportunities: Access to multiple tools and resources for professional development and skill enhancement.

• Mentorship and Coaching: Participation in the "KaizenHub" program via "Sofka U" for talent development.

• Physical and Mental Wellbeing Programs: Initiatives like "Happy Kaizen" and "WeSofka" focused on employee welfare.

• Feedback and Talent Development: Regular feedback mechanisms and structured talent development programs.

• Contract Type: Indefinite term contract or Contractor option, promoting long-term relationships.

• Work Schedule: Adherence to the Ecuadorian calendar, implying a standard work week with potential for flexibility.

Working Hours: Approximately 40 hours per week, aligning with full-time employment and standard business operations, with a focus on achieving productivity and growth objectives.

📝 Enhancement Note: The salary estimate is based on general market research for mid-level UX/UI roles in the specified Latin American cities, considering the provided experience level and the context of a technology company. Benefits are directly extracted from the job description, highlighting Sofka's investment in employee growth and well-being, which is crucial for retaining talent in operations and tech roles. The mention of the Ecuadorian calendar is a specific operational detail for this role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Software Development / IT Services. Sofka positions itself as a technological ally focused on transforming lives through reliable technology.

Company Size: Sofka is a growing company. While the exact number of employees isn't specified, the description implies a significant team size with structured programs for learning and well-being, suggesting a company that values its workforce and invests in its development.

Founded: The founding date is not specified, but the company's mission suggests a focus on innovation and long-term impact in the tech sector.

Team Structure:

• The operations team likely includes specialized roles in UX/UI design, development, QA, and potentially project management.

• Reporting structure is implied to be hierarchical, with opportunities for mentorship and coaching from senior members or through dedicated programs like Sofka U.

Methodology:

• Data Analysis and Insights: Emphasis on using metrics and usability testing to inform design decisions and drive continuous improvement.

• Workflow Planning and Optimization: Focus on building scalable design systems and efficient UI components to streamline development and ensure consistency.

• Automation and Efficiency: While not explicitly stated for this role, the company's overall mission suggests a drive for efficiency and technological solutions, which the design team supports by creating user-friendly and maintainable interfaces.

Company Website: https://oportunidades.sofka.com.co

📝 Enhancement Note: The company culture is framed around growth, learning, well-being, and a clear mission. For operations professionals, this translates to an environment that values continuous improvement, data-driven insights, and collaborative problem-solving. The emphasis on "Kaizen" suggests a lean, agile, and continuously improving operational philosophy.

📈 Career & Growth Analysis

Operations Career Level: This is a Semi-Senior role, indicating a level of autonomy and responsibility beyond junior positions. The designer is expected to contribute significantly to the Design System and work closely with development teams, acting as a guardian of the visual identity and user experience of digital products. This level implies a strong foundation in design principles and practical experience in implementing them within a tech environment.

Reporting Structure: The designer will likely report to a Design Lead, Head of Design, or a Product Manager. The mention of mentorship through "Sofka U" suggests a structured approach to career development, with opportunities for guidance from more experienced professionals.

Operations Impact: The designer's impact is crucial for the success of Sofka's digital products. By ensuring intuitive user interfaces, consistent visual identity, and positive user experiences, they directly contribute to customer satisfaction, user adoption, and potentially revenue generation through improved conversion rates and reduced support needs. Their work fuels the user-facing aspect of the company's technological offerings.

Growth Opportunities:

• Operations Skill Advancement: Opportunities to deepen expertise in UX/UI design, particularly in building and managing complex Design Systems, and potentially explore specialization in areas like interaction design, accessibility, or data visualization.

• Industry Knowledge: Exposure to various digital products and technologies within Sofka's ecosystem, broadening understanding of industry best practices and emerging trends.

• Leadership Potential: As a semi-senior, there's a pathway to senior or lead designer roles, involving more strategic input, mentorship of junior designers, and greater ownership of design initiatives. The company's focus on learning and development supports this progression.

📝 Enhancement Note: This analysis connects the UX/UI role to broader operational impact and career growth within a tech organization. The emphasis on Design Systems and user experience directly impacts the efficiency and effectiveness of digital product delivery, a key operational concern. The growth opportunities suggest a structured career path common in well-organized operations departments.

🌐 Work Environment

Office Type: The role is described as Hybrid. This means employees will likely split their time between working remotely and in one of Sofka's physical office locations. The company emphasizes a "close-knit" environment, suggesting that office days are geared towards collaboration and team building.

Office Location(s): The job is available in multiple cities across Latin America: Quito (Ecuador), Bogotá, Cali, Manizales, and Medellín (Colombia), and Lima (Peru). This offers flexibility for candidates within these regions.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on a "connected team" suggest that office days will facilitate in-person collaboration, brainstorming, and team-building activities, which are essential for the iterative design process.

• Operations Tools and Technology: Employees will have access to industry-standard design tools like Figma, as well as collaborative platforms such as Miro and potentially Storybook for design system implementation. Access to user behavior analytics tools is also implied.

• Operations Team Interaction: Regular interaction with development, QA, and potentially product teams is expected, fostering a dynamic and cross-functional work environment. This ensures that design decisions are well-informed by technical feasibility and user feedback.

Work Schedule: The role adheres to the Ecuadorian calendar, implying a standard work week (likely Monday-Friday) with approximately 40 working hours. The hybrid nature may offer some flexibility in terms of daily start/end times, common in tech environments to accommodate individual productivity peaks and team collaboration needs.

📝 Enhancement Note: The hybrid work environment and multiple location options are significant operational considerations for potential employees. The description of the workspace context highlights the tools and collaborative dynamics that are critical for efficient design operations and team integration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: An HR or recruitment team member will likely conduct an initial call to assess basic qualifications, cultural fit, and understanding of the role's requirements.

• Technical Interview (Portfolio Review): This is a crucial stage where candidates present their portfolio. Expect to walk through 2-3 key projects, detailing your process, design decisions, challenges faced, and solutions implemented. Be prepared to discuss your experience with Figma, Design Systems, and user testing.

• Design Challenge/Case Study: You might be given a design problem to solve within a set timeframe, or asked to critique an existing interface and propose improvements. This assesses your problem-solving skills, design thinking, and ability to apply your knowledge practically.

• Team/Manager Interview: An interview with the hiring manager or potential team members to evaluate technical depth, collaboration style, and overall fit with the team's dynamics and Sofka's culture.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your expertise in UI design, Design Systems, and user-centric problem-solving. Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the problem, your role, your process (research, ideation, iteration), the solutions you designed, and the impact or learnings. Use visuals effectively.

• Highlight Design System Contributions: If you have experience building or managing design systems, dedicate specific attention to these projects, detailing your approach to tokens, components, and scalability.

• Demonstrate Figma Proficiency: Be ready to showcase advanced Figma features like variables, auto-layout, and complex prototyping.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., improved conversion rates, reduced errors, positive user feedback).

Challenge Preparation:

• Understand the Constraints: If given a design challenge, thoroughly understand the problem statement, target audience, and any time or tool constraints.

• Focus on Process: Even if you don't complete a full design, clearly articulate your thought process, the questions you would ask, and the steps you would take to solve the problem.

• Emphasize Collaboration: Think about how you would collaborate with developers and QA during the design and implementation phases.

📝 Enhancement Note: This section provides actionable advice for candidates, framing the interview and portfolio review through an operations lens – focusing on process, efficiency, and demonstrable impact. The emphasis on articulating processes and using data aligns perfectly with the expectations for operations professionals.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert-level proficiency required for UI design, prototyping, and building scalable Design Systems. This includes advanced features like Variables, Auto-layout, and complex prototyping capabilities.

• Design System Management Tools: While Figma is central, understanding how design systems are managed and versioned (e.g., through Storybook, or internal documentation platforms) is crucial.

Analytics & Reporting:

• User Behavior Analytics: Experience with tools like UXCam or Qualtrics for analyzing user interactions, identifying pain points, and gathering data for design iterations.

• Data-Oriented Design: Familiarity with using data and metrics to inform design decisions and measure the effectiveness of UI/UX solutions.

CRM & Automation:

• Collaboration Tools: Proficiency in Miro for brainstorming and ideation, and Zendesk for communication and issue tracking, indicating a need for seamless integration into team workflows.

• Agile Development Tools: Familiarity with methodologies and tools used in Agile software development environments (e.g., Jira, Confluence) is expected for effective collaboration with engineering teams.

📝 Enhancement Note: The technology stack is heavily focused on design tools, but also includes analytics and collaboration platforms. For operations professionals, understanding how these tools integrate into the broader product development and GTM workflow is key. The mention of Storybook, Miro, and Zendesk points to a collaborative, integrated operational environment.

👥 Team Culture & Values

Operations Values:

• Continuous Improvement (Kaizen): Sofka emphasizes a "culture of continuous improvement," a core principle in operations. This means valuing feedback, iteration, and a proactive approach to problem-solving and process enhancement.

• Collaboration and Support: The company promotes a "connected team" with people willing to support you, highlighting the importance of teamwork and open communication, essential for smooth operational workflows.

• User-Centricity: While the primary focus is UI, the role requires UX sensitivity, meaning designs must respond to real user needs. This user-first approach is critical for building products that achieve business objectives effectively.

• Data-Driven Decision Making: Validating designs through usability testing and analyzing metrics underscores a commitment to data-informed operations, ensuring that design choices are grounded in evidence rather than assumption.

• Well-being: Programs like "Happy Kaizen" and "WeSofka" indicate a company value placed on employee well-being, contributing to a sustainable and productive work environment, which is vital for long-term operational success.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with Development and QA teams, emphasizing the need for clear communication, understanding of technical constraints, and a shared goal of delivering high-quality digital products.

• Feedback Exchange: The "KaizenHub" program with feedback and mentorship suggests a culture where constructive feedback is valued and actively sought, fostering a learning environment that benefits operational processes.

• Knowledge Sharing: The emphasis on learning and growth, coupled with a collaborative team environment, implies a culture where knowledge is shared freely to improve collective performance and operational efficiency.

📝 Enhancement Note: This section translates the company's stated values into operational terms. For operations professionals, understanding how "Kaizen," data-driven approaches, and cross-functional collaboration manifest in daily work is crucial for assessing cultural fit and operational alignment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing UI Aesthetics with UX Needs: Effectively merging a strong visual design (80% UI) with the underlying user experience requirements to create products that are both beautiful and functional. This requires a deep understanding of user flows and pain points.

• Evolving a Scalable Design System: Continuously developing and maintaining a robust Design System that can scale with the company's product portfolio, while ensuring consistency and accessibility across all touchpoints.

• Integrating Designs with Code: Ensuring that complex designs are accurately translated into functional code by development teams, requiring strong communication and collaboration skills to bridge the gap between design and engineering.

• Data-Driven Iteration: Effectively using analytics and usability testing to identify areas for improvement and making data-backed decisions to iterate on designs, continuously optimizing the user experience.

Learning & Development Opportunities:

• Specialization in Design Systems: Deepen expertise in the architecture, implementation, and governance of scalable Design Systems, becoming a go-to expert in this critical area.

• Advanced UX Research & Testing: Develop advanced skills in user research methodologies, usability testing, and data analysis to drive more impactful design decisions.

• Cross-functional Understanding: Gain deeper insights into the software development lifecycle, gaining a better appreciation for the technical constraints and opportunities faced by engineering and QA teams.

• Mentorship and Leadership: Progress towards senior or lead roles, taking on more strategic responsibilities, mentoring junior designers, and contributing to the overall design strategy of Sofka.

📝 Enhancement Note: Identifying potential challenges and growth opportunities is vital for operations professionals who thrive on problem-solving and continuous improvement. This section frames challenges as opportunities for skill development and growth, aligning with operational objectives of efficiency and continuous learning.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating and evolving a Design System. How do you ensure scalability and consistency?" (Focus on your methodology, token strategy, component management, and collaboration with developers.)

• "Walk us through a project where you had to balance strong UI aesthetics with complex UX requirements. What were the challenges, and how did you resolve them?" (Prepare a case study highlighting your problem-solving skills, user empathy, and design decision-making.)

Company & Culture Questions:

• "What interests you about Sofka's mission to 'TRANSFORMAR' life through technology, and how do you see your role contributing to that?" (Research Sofka's values, mission, and recent projects; connect your skills to their goals.)

• "How do you approach collaboration with development and QA teams? Describe a time you had to work through a design implementation challenge." (Highlight your communication skills, empathy for technical constraints, and problem-solving approach.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your role, the process you followed, the solutions you designed, and the impact or key learnings.

• Showcase Figma Mastery: Be prepared to demonstrate specific Figma features you used (Variables, Auto-layout, advanced prototyping) and explain why they were beneficial.

• Detail Design System Work: If presenting a Design System project, focus on the architecture, token strategy, component library, and how it improved efficiency or consistency.

• Quantify Results: Use metrics and data points to illustrate the success of your designs. If direct metrics are unavailable, discuss anticipated outcomes or user feedback received.

📝 Enhancement Note: This section provides targeted interview preparation, focusing on questions and strategies relevant to operations professionals who value process, data, and measurable impact. The emphasis on articulating process and demonstrating quantifiable results is key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Sofka Opportunities page.

• Customize your Resume: Tailor your resume to highlight your 3+ years of experience in digital product design, specifically mentioning your expertise in Figma, Design Systems, UI/UX principles, and Agile methodologies. Use keywords from the job description.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, visually appealing, and showcases 2-3 strong case studies. Focus on projects demonstrating your UI design skills, Design System contributions, and user-centric problem-solving process. Be ready to discuss your Figma proficiency and data-driven iteration methods.

• Research Sofka: Understand Sofka's mission, values, and the "Kaizen" philosophy. Prepare to articulate how your approach to design aligns with their culture of continuous improvement and technological transformation.

• Practice Your Presentation: Rehearse walking through your portfolio projects, focusing on clear storytelling, articulating your process, and highlighting the impact of your designs. Be ready to answer questions about your technical skills and collaborative approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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