Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: The Lottery Corporation

Location: Brisbane, Queensland, Australia

Job Type: Full time

Category: Marketing & Creative Operations

Date Posted: 2026-05-31T23:08:35

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the creation of impactful, multi-channel marketing campaigns for iconic lottery brands, ensuring audience-first design strategies.

• Lead and mentor a team of graphic designers, fostering a collaborative and high-performance creative environment.

• Act as a brand custodian, upholding brand standards and contributing to the evolution of design systems and workflows.

• Collaborate closely with creative teams, video producers, and key stakeholders to deliver exceptional creative output across digital, social, print, and OOH channels.

• Leverage advanced proficiency in Adobe Creative Suite and emerging AI-powered creative tools to enhance ideation and production processes.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer within a large, established lottery company. The emphasis on "multi-channel campaigns," "brand custodian," "design systems," and "stakeholder collaboration" indicates a need for strong operational understanding of creative project management and brand governance, aligning it with Marketing Operations principles. The seniority is reflected in the leadership and mentoring responsibilities.

📈 Primary Responsibilities

• Interpret creative briefs, translating business objectives into innovative and audience-centric design solutions for Lotteries and Keno.

• Develop and execute high-quality visual assets across a diverse range of channels including digital, social media, print, Out-of-Home (OOH), and video.

• Manage design projects from initial concept through to final delivery, ensuring timely and effective execution.

• Provide creative direction and constructive feedback to junior designers, fostering their professional development and ensuring consistent quality.

• Collaborate with Head of Creative, Video Producers, marketing teams, and other stakeholders to ensure creative alignment and successful campaign deployment.

• Maintain a vigilant watch over brand consistency, ensuring all creative outputs adhere to established brand guidelines, systems, and standards.

• Contribute to the ongoing refinement of creative workflows, design systems, and operational best practices within the Creative Studio.

• Champion the value of design internally by building strong cross-functional relationships and advocating for design excellence.

• Attend creative shoots to provide on-site guidance and direction, ensuring visual integrity and brand representation.

• Proactively explore and integrate AI-powered creative tools and emerging technologies to optimize design processes and enhance creative output.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational oversight. "Manage design projects from initial concept through to final delivery" and "Contribute to the ongoing refinement of creative workflows, design systems, and operational best practices" directly imply a need for process-oriented thinking and execution typical in operations roles, specifically within a creative function.

🎓 Skills & Qualifications

Education:

Experience:

• 7+ years of professional graphic design experience, with a proven track record in brand development, digital design, and multi-channel campaign execution.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, with a strong emphasis on InDesign, Photoshop, and Illustrator.

• Demonstrated conceptual thinking and the ability to generate original, innovative creative ideas.

• Proven ability to conceptualize and execute designs across multiple formats and channels effectively.

• Strong understanding of brand custodianship, ensuring creative alignment with brand standards and guidelines.

• Experience in leading and mentoring junior designers, providing clear and constructive feedback.

• Comfort and confidence in presenting and advocating for creative work and strategic design decisions.

• Ability to thrive in a fast-paced environment, managing competing deadlines while maintaining high-quality output.

• Excellent communication and interpersonal skills for effective stakeholder management.

• Deep understanding of design trends, visual culture, and the Australian creative landscape.

Preferred Skills:

• Experience with video production or post-production workflows.

• Knowledge of UX/UI principles for digital design applications.

• Experience in developing and managing design systems.

• Familiarity with project management tools relevant to creative operations.

📝 Enhancement Note: The requirement for "7+ years," "leading and mentoring designers," and "advanced proficiency" points to a senior operational role within the creative function. The mention of "AI-powered creative tools" and "evolution of creative workflows, design systems, and ways of working" suggests an expectation for proactive process improvement and adoption of new technologies, core to operations roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 7 years of professional design work, with a strong emphasis on multi-channel campaign development, brand identity, and digital creative.

• Demonstrate a clear progression of projects, illustrating end-to-end ownership from concept ideation to final execution and delivery.

• Include examples of how design solutions have addressed specific business objectives or campaign goals, ideally with quantifiable results where possible.

Process Documentation:

• Evidence of involvement in the development or refinement of creative workflows, design systems, or brand guidelines.

• Examples of how you have managed competing project deadlines and priorities within a team or cross-functional environment.

• Demonstrations of your approach to brand custodianship, including how you ensure consistency and adherence to brand standards across diverse campaign materials.

• Insights into your mentorship approach, including how you provide feedback and guide junior team members through design processes.

📝 Enhancement Note: This section is tailored to emphasize the operational aspects of a senior creative role. A strong portfolio is crucial for demonstrating not just design skill, but also the ability to manage processes, adhere to brand operations, and contribute to workflow improvements, which are key indicators of operational capability.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Hybrid working arrangements allowing for a balance between in-office collaboration and remote flexibility.

• A range of generous leave options to support work-life balance.

• Comprehensive reward and recognition programs to acknowledge outstanding performance.

• Access to a dedicated learning and development platform to foster continuous professional growth.

• Significant opportunities for internal career advancement, with a strong track record of promoting from within.

• A commitment to Inclusion & Diversity, supported by initiatives such as Gender Affirmation Support, employee inclusion networks, and diversity celebrations.

• Opportunities to engage in meaningful volunteer work with community partners.

Working Hours:

• Typically 38-40 hours per week, with a "flex for great outcomes" approach that supports work-life balance and operational efficiency.

📝 Enhancement Note: The salary range is estimated based on industry standards for a Senior Graphic Designer in Brisbane, Australia, considering the specified experience level and the competitive benefits package offered by a large corporation. The "flex for great outcomes" approach to working hours aligns with modern hybrid work environments common in operations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Gaming, Lottery, Entertainment, Community Impact

Company Size: Large Enterprise (typically 1,000+ employees)

Founded: The Lottery Corporation was formed in 2022 through the merger of Tatts Group and the lotteries business of Tabcorp, with a legacy dating back over a century through its constituent businesses.

Team Structure:

• The Creative Studio is part of the Group Brand team, suggesting a centralized function supporting multiple brands under The Lottery Corporation umbrella.

• This role reports to the Head of Creative, indicating a clear reporting line within the creative hierarchy.

Methodology:

• Emphasis on audience-first design and creating impactful, multi-channel campaigns.

• Strong focus on brand custodianship and maintaining brand integrity across all touchpoints.

• Commitment to evolving creative workflows, design systems, and adopting new technologies, including AI.

• Encouragement of a collaborative environment where design value is championed internally.

Company Website: https://www.thelotterycorporation.com/

📝 Enhancement Note: The company's industry and size suggest a structured environment with established processes and a significant brand presence. The formation through a merger implies potential for integration and evolution of systems and workflows, aligning with an operations-focused role. The emphasis on community impact and a long history provides context for brand values.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor / Team Lead

This role is positioned as a Senior Graphic Designer, indicating a strong level of expertise and experience in design execution. However, the significant component of "leading and mentoring designers" elevates it beyond a pure individual contributor role, touching upon team leadership and operational guidance within the creative function.

Reporting Structure:

• The Senior Graphic Designer reports directly to the Head of Creative.

Operations Impact:

• The Senior Graphic Designer's work directly impacts brand perception, customer engagement, and campaign effectiveness for Australia's largest lottery company.

Growth Opportunities:

• Operations Skill Advancement: Potential to move into a Creative Manager or Art Director role, with increased responsibility for strategic creative direction and operational planning.

• Leadership Development: Opportunities to formalize leadership skills through managing design projects and mentoring teams, potentially leading to formal team lead or management positions.

• Strategic Contribution: Involvement in evolving creative workflows, design systems, and the adoption of new technologies, offering a pathway to more strategic operational roles within the broader marketing or brand functions.

• Cross-Functional Exposure: Exposure to various business units can open doors to roles in brand management, marketing strategy, or project management.

📝 Enhancement Note: The growth analysis emphasizes the operational aspects of this creative role. The expectation to "evolve creative workflows" and "contribute to design systems" points to career paths in creative operations management, brand operations, or GTM strategy roles that leverage design expertise.

🌐 Work Environment

Office Type: Hybrid working environment, indicating a mix of in-office collaboration and remote work.

Office Location(s): Brisbane, Queensland, Australia.

Workspace Context:

• The role operates within The Creative Studio, part of the Group Brand team, suggesting a dedicated creative hub designed for collaboration and idea generation.

• The hybrid model implies a need for efficient remote collaboration tools and practices, alongside in-office opportunities for team synergy and stakeholder engagement.

Work Schedule:

• Standard full-time hours (likely 38-40 hours per week) with a flexible approach ("flex for great outcomes") to accommodate project needs and promote work-life balance. This flexibility is crucial for managing creative projects that may have variable demand.

📝 Enhancement Note: The hybrid nature of the work environment necessitates strong operational skills in remote collaboration, digital asset management, and flexible scheduling to ensure continuous productivity and team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio for relevant experience, technical skills, and creative output.

• Portfolio Presentation & Interview: Candidates will likely present their portfolio, discussing key projects, their role, and the creative/operational process behind them. This stage will assess conceptual thinking, design execution, and communication skills.

• Stakeholder Interview: Meeting with the Head of Creative and potentially other key stakeholders (e.g., marketing leads, video producers) to assess fit, collaboration style, and understanding of brand strategy.

• Mentorship/Leadership Discussion: Evaluation of experience and approach to leading and mentoring junior designers.

• Final Interview: Potentially with a more senior leader within Group Brand or Marketing to confirm cultural fit and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your experience in multi-channel campaigns, brand custodianship, and leadership/mentorship. Highlight projects that show a strong understanding of audience-first design.

• Showcase Process: For key projects, walk through your thought process, problem-solving approach, and how you collaborated with stakeholders. Include any elements of workflow optimization or system contributions you made.

• Quantify Impact: Wherever possible, include metrics or outcomes that demonstrate the success of your designs, such as engagement rates, conversion improvements, or brand awareness lift.

• Highlight AI Integration: If applicable, showcase how you've used AI tools to enhance creativity or efficiency in your design process.

• Tailor to TLC: Research The Lottery Corporation's brands and recent campaigns. Be prepared to discuss how your skills and experience align with their specific market and objectives.

Challenge Preparation:

• Be prepared for a potential design challenge or a scenario-based question related to campaign development, brand consistency, or leading a design task under pressure.

• Practice articulating your creative rationale and operational approach concisely.

• Prepare questions that demonstrate your understanding of their brand, creative operations, and strategic goals.

📝 Enhancement Note: The interview and portfolio review process for this role will heavily focus on demonstrating not just creative talent, but also the operational maturity to manage projects, lead teams, and contribute to process improvements within a brand-centric environment.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required, specifically:

  • Adobe InDesign: For layout and print design, brochures, reports.
  • Adobe Photoshop: For image manipulation, digital graphics, web assets.
  • Adobe Illustrator: For vector graphics, logos, illustrations, icon design.

• AI-powered Creative Tools: Familiarity and confident use of emerging AI tools for ideation, asset generation, and workflow optimization.

Analytics & Reporting:

CRM & Automation:

Other Potential Tools:

• Collaboration Platforms: Microsoft Teams, Slack, Asana, Trello, Jira (for project management and communication).

• Digital Asset Management (DAM) Systems: Experience with DAM systems for organizing and distributing brand assets.

• Prototyping Tools: Figma, Sketch, Adobe XD (for digital design and UI/UX aspects).

📝 Enhancement Note: The emphasis on Adobe Creative Suite and AI tools is critical. Proficiency in these, coupled with an understanding of how creative assets integrate into broader marketing and brand operations, is key. The mention of AI tools indicates a forward-thinking approach to creative operations.

👥 Team Culture & Values

Operations Values:

• Excellence & Quality: A commitment to delivering high-quality, impactful creative work that meets brand standards and business objectives.

• Collaboration & Teamwork: Fostering strong working relationships across the Creative Studio and with other departments, valuing diverse perspectives.

• Innovation & Adaptability: Embracing new technologies (like AI), evolving workflows, and staying current with design trends to drive continuous improvement.

• Audience-Centricity: Designing with the end consumer in mind, ensuring creative resonates and drives desired actions.

• Brand Stewardship: Acting as a guardian of The Lottery Corporation's brands, ensuring consistency and integrity in all visual communications.

Collaboration Style:

• Highly collaborative, working closely with the Head of Creative, Video Producers, and various internal stakeholders.

• Proactive in sharing knowledge, providing constructive feedback, and championing the value of design within the organization.

• Open to feedback and iterative design processes to achieve optimal outcomes.

📝 Enhancement Note: The values highlight a blend of creative passion and operational discipline. The emphasis on "innovation & adaptability" and "evolving workflows" points to a culture that values continuous improvement and embraces operational efficiency within the creative process.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creative Innovation: Ensuring that all creative output adheres to strict brand guidelines while still being fresh, innovative, and engaging for diverse audiences across multiple brands.

• Managing Multiple Stakeholder Demands: Effectively prioritizing and managing creative requests from various departments and stakeholders with potentially competing objectives.

• Adapting to Rapid Technological Changes: Staying ahead of the curve with new design software, AI tools, and digital marketing trends to maintain a competitive edge.

• Mentoring and Developing Junior Talent: Providing effective guidance and feedback to junior designers while managing personal project workloads.

Learning & Development Opportunities:

• Advanced Design Software & AI Tools: Access to training for advanced features in Adobe Creative Suite and new AI creative platforms.

• Creative Leadership & Management: Opportunities to develop leadership skills through mentorship and project management, potentially leading to formal management training.

• Brand Strategy & Campaign Development: Deepening understanding of marketing strategy and campaign operations by working closely with brand and marketing teams.

• Industry Trends & Workshops: Participation in industry events, workshops, and conferences to stay abreast of the latest creative and operational best practices.

📝 Enhancement Note: The challenges and growth opportunities are framed to emphasize the operational aspects of problem-solving and skill development relevant to a senior creative role within a large corporate structure.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex multi-channel campaign you led from concept to completion. What were the key operational challenges, and how did you overcome them?" (Focus on project management, stakeholder alignment, and process.)

• "How do you ensure brand consistency across a diverse range of creative assets and channels, especially when working with junior designers?" (Focus on brand custodianship, process, and mentorship.)

• "Walk us through your process for developing a creative concept for a new product launch or campaign. How do you incorporate audience insights and brand guidelines?" (Focus on conceptual thinking and structured creative development.)

Company & Culture Questions:

• "What interests you about The Lottery Corporation and its brands? How do you see your design approach contributing to their mission?" (Demonstrate research and alignment.)

• "Describe your experience working in a hybrid or flexible work environment. How do you maintain productivity and team collaboration?" (Assess adaptability and remote work skills.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each selected project, clearly outline the brief/objective, your role and contribution, the creative process, the operational considerations (e.g., timeline, stakeholders), the final outcome, and any measurable results.

• Highlight Operational Influence: Emphasize any instances where you influenced workflow, improved processes, managed timelines, or collaborated effectively to ensure project success.

• Showcase Technical Proficiency: Be ready to discuss your technical skills and how you utilized specific tools (Adobe Suite, AI) to achieve your design solutions.

• Prepare for Q&A: Anticipate questions about your design choices, problem-solving methods, and how you handle feedback or creative challenges.

📝 Enhancement Note: The interview preparation focuses on eliciting responses that demonstrate not only creative skill but also operational maturity, including project management, process thinking, leadership, and strategic alignment with company goals.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided Oracle Cloud job portal link.

• Portfolio Customization: Ensure your portfolio prominently features examples of multi-channel campaign design, strong brand application, and any leadership or mentorship experience. Tailor your presentation to highlight how your work aligns with The Lottery Corporation's brands and objectives.

• Resume Optimization: Update your resume to clearly articulate your 7+ years of experience, highlighting achievements in campaign execution, brand stewardship, and team leadership. Incorporate keywords such as "multi-channel campaigns," "brand custodian," "Adobe Creative Suite," "AI-powered creative tools," and "mentoring."

• Interview Preparation: Practice articulating your design process, leadership philosophy, and how you approach operational challenges in creative projects. Prepare specific examples of successful campaigns and your role in them.

• Company Research: Thoroughly research The Lottery Corporation, its brands (Powerball, Lotto, Instant Scratch-Its), and its mission. Understand their market position and recent marketing efforts to demonstrate genuine interest and strategic alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.